印度捲髮棒市场评估：按产品类型、最终用户、分销管道、地区、机会和预测（2019-2033 年）

预计印度捲髮棒市场将以 5.50% 的复合年增长率成长，从 2025 年的 2.055 亿美元成长到 2033 年的 3.1538 亿美元。这一增长主要受美容潮流变化、可支配收入增加以及城市和半城市地区个人护理意识提升的推动。

消费者越来越注重外表，捲髮棒等护髮产品不再是沙龙专属，而是迅速成为家庭护理套装中的必备品。消费者越来越注重使用的产品及其使用方式。此外，社群媒体影响者、美妆部落客和线上教学课程的兴起，在提高产品认知度和普及率方面发挥关键作用，尤其是在年轻消费者群体中。

近年来，捲髮棒在印度的需求持续成长，尤其是在年轻的都市消费者中。这一增长得益于美容潮流的流行、社交媒体的影响以及人们对个人形像日益增长的兴趣。总体而言，随着越来越多的人为了工作、社交活动和内容创作而在家打理头髮，捲髮棒作为一种必备的个人形象工具正变得越来越受欢迎，与传统耗时的方法和去美髮沙龙相比，它提供了一种更快捷、更方便的选择。 "全新设计的捲髮机制使用起来更快更方便，只需更少的时间和精力即可获得理想效果。在如今忙碌、快节奏的都市生活中，消费者越来越追求便捷的个人形象解决方案，而捲髮棒完美地满足了这一需求。改进的温度控制和先进的陶瓷涂层使现代加热设备对消费者更具吸引力。"

2025年12月16日，戴森宣布在印度市场推出Airwrap Origin捲髮棒。这款产品是戴森经典多功能造型器的全新升级，更加精緻且价格亲民，完美满足用户在家轻鬆打造沙龙级造型的需求。全新Airwrap Origin搭载DysonV9数位马达，转速高达每分钟11万转，产生康达效应所需的强劲气流。这使得秀髮能够顺畅地缠绕在40毫米的捲筒上，轻鬆实现捲髮和造型，且无需担心过热。 Airwrap Origin定位为Dyson高端造型生态系统的入门级产品，旨在提供多样化的造型功能，同时秉承戴森一贯的护髮和易用性理念。

目录

第一章：专案范围与定义

第二章：研究方法

第三章：美国关税的影响

第四章：摘要整理

第五章：客户之声

• 受访者人口统计资料
• 品牌认知度
• 购买决策因素
• 首选分销管道

第六章 印度捲髮棒市场展望（2019-2033）

• 市场规模分析与预测
• 以价值计算
• 市占率分析预测
  • 依产品类型
    • 有线
    • 无线
  • 按最终用户
    • 住宅
    • 商业
  • 按分销管道
    • 超商/大型超市
    • 多品牌商店
    • 百货公司
    • 线上
    • 其他
  • 按地区
    • 北部
    • 东部
    • 西部和中部
    • 南部
  • 公司市占率分析
• 2025年市场地图分析
  • 依产品类型
  • 按最终用户
  • 按分销管道
  • 按地区

第七章 供给与需求分析

第八章：进出口分析

第九章：价值链分析

第十章：波特五力分析

第十一章：PESTLE分析

第十二章：定价分析

第十三章：市场动态

• 市场驱动因素
• 市场挑战

第十四章：市场趋势与发展

第十五章：政策与监管环境

第十六章：个案研究

第十七章：竞争格局景观

• 前五大竞争对手矩阵
• 前五名SWOT分析
• 前十大主要参与者
  • Vega Industries Private Limited
    • 公司详情
    • 关键管理人员
    • 主要产品
    • 关键财务指标（已公布）
    • 主要市场趋势与地理扩张
    • 近期发展/合作/併购
  • Philips India Limited
  • Havells India Limited
  • Syska LED Lights Private Limited
  • Ikonic World
  • Dyson Technology India Private Limited
  • Universal Corporation Ltd (Agaro)
  • Braun GmbH
  • Nova India
  • Winston Electronics Private有限

第十八章：战略建议

第十九章 关于我们和免责声明

India Hair Curling Irons Market is projected to witness a CAGR of 5.50% during the forecast period FY2026-FY2033, growing from USD 205.50 million in FY2025 to USD 315.38 million in FY2033. The growth is fueled by shifting beauty trends, increased disposable income, and increasing personal grooming interest in both urban and semi-urban regions of the nation.

Consumers are increasingly becoming conscious about their appearance, and hair care products like curling irons are no longer the prerogative of salons; they are fast becoming more of a home grooming kit item. They are very specific about what they use, how they use it. Additionally, the rise of social media influencers, beauty vloggers, and online tutorials is playing a fundamental role in propelling product awareness and usage, especially among young consumers.

India has seen a steady rise in demand for hair curling irons in recent years, particularly among young urban consumers. This growth is driven by the popularity of beauty trends, the influence of social media, and increasing attention to personal grooming. Overall, as more individuals style their hair at home for work, social events, or content creation, and with curling irons offering a quicker, more convenient alternative to previously time-consuming methods or salon visits, they have increasingly become a grooming essential. "Newly designed curling mechanisms are now faster and easier to use, delivering results with far less time and effort. In today's busy, fast-paced urban lifestyle, consumers increasingly seek convenient grooming solutions, and curling irons fit perfectly into this need. With improved temperature-control features and advanced ceramic coatings, modern heating devices have also become more appealing to consumers.

On 16 December 2025, Dyson announced the launch of the Airwrap Origin in India, reintroducing its original multi-styler in a more streamlined and accessible form for users who prefer fuss-free, salon-like styling at home. The new Airwrap Origin is powered by Dyson's Digital Motor V9, which spins up to 110,000 rpm to generate the air pressure required for the Coanda effect, allowing hair to wrap smoothly around the 40mm barrel for effortless curling and shaping without extreme heat. Positioned as an entry point into Dyson's premium styling ecosystem, the Airwrap Origin aims to deliver versatile styling performance while maintaining Dyson's focus on hair protection and ease of use.

Increased Emphasis on Self-Care and Personal Grooming Propelling the Market Forward

In recent years, the primary belief that has changed is the level of importance people, especially young professionals and urban youth, place on personal appearance. Grooming is no longer solely for vanity; it has become a typical part of many people's morning self-care rituals. Curling irons are now used daily to achieve styled hair, whether for work, events, or socializing with friends and family. There has been an increase in people switching to non-salon visits, so having a styling machine at home can save them both time and money. The convenience of obtaining the 'salon' kind of curls in a matter of minutes has turned these tools into a preferred product for younger independent adults, especially among college-going men and women, and young working professionals in urban cities such as Mumbai, Delhi, and Bangalore. Smart styling tools have become an essential part of one's day-to-day self-expression and confidence: people want to look put together, even on low-key weekdays.

Social Media and Influencer Culture Driving Demand for Hair Curling Irons

Platforms like Instagram, YouTube, and even Short video platforms such as Moj and Josh have put hairstyling tutorials and beauty content in the mainstream. Influencing agents showcase a variety of hairstyles using tools and brands that directly contribute to consumer demand.

Furthermore, through the creation of influence-driven product reviews, get-ready-with-me content, and brand partnerships, consumers are educated about items of interest, their features, costs, and styling options. The abundance of visually based content inspires consumers to try out new things as well as express themselves creatively, particularly within urban fashion-oriented demographics. Subsequently, there is strong evidence that social media serves as an effective means of market promotion for both long-established traditional hair styling lines as well as newer innovative businesses focused on hair curling irons in India, leading to increased levels of awareness surrounding both product awareness and desire for purchase.

Growth of E-Commerce and Online Retail Contributing to Market Growth

Online retail platforms like Amazon, Flipkart, Nykaa, and Myntra have made it more convenient than ever for customers to search, compare, and purchase hair styling equipment. Detailed customer reviews, influencer endorsements, and discounted bundle offers also play a significant role in shaping purchase decisions. Added home delivery convenience and stress-free returns also attract the increasing number of digital-first buyers. During festive sale periods such as Diwali and Republic Day, hair-styling gadgets, especially curling irons, often rank among the most searched personal grooming products.

Budget-friendly Products Stimulating Market Growth

Many local and global brands are introducing curling irons with advanced features, such as ceramic and tourmaline plates, adjustable heat settings, and auto shut-off, at increasingly affordable prices, making it more accessible to consumers beyond premium ones.

At the same time, aggressive online discounts, flash sale promotions, and bundle offers through e-commerce platforms have made it easier for consumers to enter the market. Subsequently, as technology improves and becomes increasingly cost-effective, curling brands are now able to provide safer, high-performing curling tools at cost-competitive price points. The positioning of these value-oriented products is broadening the target customer base significantly and stimulating growth within those Tier II and Tier III markets; therefore, affordability continues to be a significant factor in the decision-making process.

Future Market Scenario (FY2026 -FY2033F)

The Indian curling irons market for hair is going to grow healthily with growing awareness of appearance, especially among consumers in urban and semi-urban areas. Social media and celebrity endorsements continue to influence consumer behavior, encouraging more young men and women to experiment with personal grooming appliances such as curling irons.

Growing disposable incomes and a rising middle class in Tier I and Tier II cities will be the key drivers of demand for personal styling devices. The consumer is demanding more salon-like results at home, and hair curling irons are finding their way into home grooming kits.

Technology-oriented consumers seeking convenience and efficiency will probably be drawn to temperature-controlled, ceramic-coated, and automatic rotating curling irons. Organizations providing products with safety features, instant heat-up technology, and damage-free styling will probably attract a greater market share.

The expansion of e-commerce platforms and the growth of organized retail into tier-II and tier-III cities have significantly improved the availability of hair-styling equipment. Online portals not only offer competitive prices but also help customers make informed purchase decisions through reviews and product comparisons, thereby boosting sales.

Rising dual-income households, changing fashion styles, and increasing numbers of working women are all propelling the hair curling irons market. Customers seek easy, quick solutions to everyday styling that are money- and time-saving.

Key Players Landscape and Outlook

The Indian hair curling iron market is quite competitive, with a mix of international players such as Philips, Dyson, and Vega, and some local players such as Syska, Havells, and Ikonic Professional, vying in the segment. The players are vying for product innovation, pricing strategy, and channels to have a stronger foothold in the Indian market.

One emerging trend among major players is the formation of strategic partnerships with beauty salons, lifestyle retailers, and e-commerce platforms to increase product penetration and strengthen brand visibility.

Apart from that, the R&D costs of products have been seen to rise in the form of intelligent styling tools with adjustable heat features, auto-shut-off technology, and quick-heating technology. Continuous product innovation is reshaping the competitive landscape. New entrants are introducing compact, travel-sized curling irons to meet rising demand from working professionals and frequent travelers.

As consumers increasingly seek damage-free styling and a more personalized grooming experience, companies that invest in ergonomic design, energy efficiency, and sustainable materials are well-positioned to lead the market.

Table of Contents

1. Project Scope and Definitions

2. Research Methodology

3. Impact of U.S. Tariffs

4. Executive Summary

5. Voice of Customers

• 5.1. Respondent Demographics
• 5.2. Brand Awareness
• 5.3. Factors Considered in Purchase Decisions
• 5.4. Preferred Distribution Channel

6. India Hair Curling Irons Market Outlook, FY2019-FY2033F

• 6.1. Market Size Analysis & Forecast
  • 6.1.1. By Value
• 6.2. Market Share Analysis & Forecast
  • 6.1.1. By Product Type
    • 6.1.1.1. Corded
    • 6.1.1.2. Cordless
  • 6.1.2. By End User
    • 6.1.2.1. Residential
    • 6.1.2.2. Commercial
  • 6.1.3. By Distribution Channel
    • 6.1.3.1. Supermarkets/Hypermarkets
    • 6.1.3.2. Multi-Branded Stores
    • 6.1.3.3. Departmental Stores
    • 6.1.3.4. Online
    • 6.1.3.5. Others
  • 6.1.4. By Region
    • 6.1.4.1. North
    • 6.1.4.2. East
    • 6.1.4.3. West and Central
    • 6.1.4.4. South
  • 6.1.5. By Company Market Share Analysis (Top 5 Companies and Others - By Value, FY2025)
• 6.2. Market Map Analysis, FY2025
  • 6.2.1. By Product Type
  • 6.2.2. By End User
  • 6.2.3. By Distribution Channel
  • 6.2.4. By Region

7. Demand Supply Analysis

8. Import and Export Analysis

9. Value Chain Analysis

10. Porter's Five Forces Analysis

11. PESTLE Analysis

12. Pricing Analysis

13. Market Dynamics

• 13.1. Market Drivers
• 13.2. Market Challenges

14. Market Trends and Developments

15. Policy and Regulatory Landscape

16. Case Studies

17. Competitive Landscape

• 17.1. Competition Matrix of Top 5 Market Leaders
• 17.2. SWOT Analysis for Top 5 Players
• 17.3. Key Players Landscape for Top 10 Market Players
  • 17.3.1. Vega Industries Private Limited
    • 17.3.1.1. Company Details
    • 17.3.1.2. Key Management Personnel
    • 17.3.1.3. Key Products Offered
    • 17.3.1.4. Key Financials (As Reported)
    • 17.3.1.5. Key Market Focus and Geographical Presence
    • 17.3.1.6. Recent Developments/Collaborations/Partnerships/Mergers and Acquisitions
  • 17.3.2. Philips India Limited
  • 17.3.3. Havells India Limited
  • 17.3.4. Syska Led Lights Private Limited
  • 17.3.5. Ikonic World
  • 17.3.6. Dyson Technology India Private Limited
  • 17.3.7. Universal Corporation Ltd (Agaro)
  • 17.3.8. Braun GmbH
  • 17.3.9. Nova India
  • 17.3.10. Winston Electronics Private Limited

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.

18. Strategic Recommendations

19. About Us and Disclaimer

List of Tables

• Table 1. Competition Matrix of Top 5 Market Leaders
• Table 2. Mergers & Acquisitions / Joint Ventures (If Applicable)
• Table 3. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

• Figure 1. India Hair Curling Irons Market, By Value, In USD Million, FY2019-FY2033F
• Figure 2. India Hair Curling Irons Market Share (%), By Product Type, FY2019-FY2033F
• Figure 3. India Hair Curling Irons Market Share (%), By End User, FY2019-FY2033F
• Figure 4. India Hair Curling Irons Market Share (%), By Distribution Channel, FY2019-FY2033F
• Figure 5. India Hair Curling Irons Market Share (%), By Region, FY2019-FY2033F
• Figure 6. By Product Type Market Map-Market Size (USD Million) & Growth Rate (%), FY2025
• Figure 7. By End User Market Map-Market Size (USD Million) & Growth Rate (%), FY2025
• Figure 8. By Distribution Channel Market Map-Market Size (USD Million) & Growth Rate (%), FY2025
• Figure 9. By Region Market Map-Market Size (USD Million) & Growth Rate (%), FY2025