捲髮棒市场规模、份额及成长分析（按产品、通路、应用及地区划分）－2026-2033年产业预测

预计到 2024 年，捲髮棒市场规模将达到 51.9 亿美元，到 2025 年将达到 56.1 亿美元，到 2033 年将达到 104.6 亿美元，在预测期（2026-2033 年）内，复合年增长率为 8.1%。

全球捲髮棒市场正经历强劲成长，这主要得益于不断变化的时尚潮流、技术进步以及消费者对美髮工具日益增长的需求。在註重整装仪容和自我表达的推动下，消费者渴望尝试各种髮型，从活力四射的捲发到柔顺飘逸的波浪，捲髮棒也因此成为日常美容护理中不可或缺的一部分。这一趋势很大程度上受到社群媒体平台的影响，明星和网红们建立的美学标准鼓励消费者勇于尝试更多不同的造型。此外，产品设计上的创新，例如温度控制和环保材料，也吸引了具有环保意识的消费者。造型可能性的不断丰富以及消费者环保意识的日益增强，共同推动了捲髮棒市场的持续成长。

冰壶市场驱动因素

受消费者对整装仪容和造型潮流日益增长的关注，美容及个人护理行业正经历快速增长。捲髮棒作为打造各种髮型的必备工具，需求量不断攀升，反映出人们对时尚现代造型的日益追求。这种对多功能性和美观性的追求，大大推动了捲髮棒市场销售的成长。随着人们不断寻求提升自身形象的创新方法，捲髮棒的人气持续飙升，成为日常美容护理的必备品，并推动着该细分市场的扩张。

捲髮棒市场的限制

由于人们担心热损伤头髮，包括干燥、分叉和断裂，捲髮棒市场正面临挑战。消费者对频繁使用热造型工具潜在危害的认识不断提高，促使更多消费者选择无热或损伤较小的替代方案。这些替代方案采用不直接加热的捲髮技巧，反映了消费者在追求理想造型的同时，也希望保持头髮健康的偏好转变。这种对更安全造型方式的追求，对传统捲髮棒市场构成了阻碍因素，并影响消费者的购买决策。

捲髮棒市场的趋势

捲髮棒市场正呈现明显的科技创新趋势，製造商积极融入各种功能以提升使用者体验。这包括推出具有温度控制、陶瓷或电气石涂层以实现最佳热量分布以及用于精准控制的数位显示器的捲髮棒。此外，智慧技术的应用使用户能够透过行动应用程式管理和监控他们的造型工具。这些进步迎合了更注重性能和便利性的科技型消费者的需求，他们不仅关注提升捲髮效果，也致力于最大限度地减少头髮损伤。

目录

介绍

• 调查目标
• 调查范围
• 定义

调查方法

• 资讯收集
• 二手资料和一手资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分市场机会分析

市场动态与展望

• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特分析

关键市场考察

• 关键成功因素
• 竞争程度
• 关键投资机会
• 市场生态系统
• 市场吸引力指数（2024）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析
• 监管环境
• 案例研究
• 技术进步
• 客户和购买标准分析

全球捲髮棒市场规模（依产品类型及复合年增长率划分）（2025-2032 年）

• 捲髮钳
• 捲髮棒
• 其他的

全球捲髮棒市场规模（依分销管道划分）及复合年增长率（2025-2032 年）

• 超级市场和大卖场
• 便利商店
• 在线的

全球捲髮棒市场规模（依应用领域划分）及复合年增长率（2025-2032 年）

• 商业的
• 住宅

全球捲髮棒市场规模（按地区划分）及复合年增长率（2025-2032 年）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 亚太其他地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业的市场定位（2024 年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市占率分析（2024 年）
• 主要企业公司简介
  • 公司详情
  • 产品系列分析
  • 依业务板块进行公司股票分析
  • 2022-2024年营收年比比较

主要企业简介

• Helen of Troy Limited（USA）
• Revlon Inc.（USA）
• Spectrum Brands Inc.（USA）
• Lunata Beauty（Canada）
• Geloon（China）
• Panasonic Corporation（Japan）
• Remington Products Company LLC（USA）
• Sultra Corporation（USA）
• TESCOM Corporation（Japan）
• VAV Professional Hair Care（China）
• BaBylissPRO（France）
• Bed Head（USA）
• Hot Tools（USA）
• InStyler（USA）
• John Paul Mitchell Systems（USA）
• Jose Eber（USA）
• Kiss Products Inc.（USA）
• L'ange Hair LLC（USA）
• Kristin Ess Hair（USA）

结论与建议

Curling Irons Market size was valued at USD 5.19 Billion in 2024 and is poised to grow from USD 5.61 Billion in 2025 to USD 10.46 Billion by 2033, growing at a CAGR of 8.1% during the forecast period (2026-2033).

The global curling irons market is witnessing robust growth fueled by evolving fashion trends, technological advancements, and an increasing demand for hairstyling tools. With a strong emphasis on personal grooming and self-expression, consumers are eager to experiment with styles ranging from vibrant curls to sleek waves, solidifying curling irons as essential items in their beauty routines. The influence of social media platforms significantly drives this trend, as beauty standards showcased by celebrities and influencers inspire greater experimentation among users. Moreover, innovation in product design, including features like adjustable heat settings and eco-friendly materials, is appealing to a more environmentally conscious consumer base. This combination of stylistic possibilities and heightened awareness promotes sustained demand within the curling iron sector.

Top-down and bottom-up approaches were used to estimate and validate the size of the Curling Irons market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Curling Irons Market Segments Analysis

Global Curling Irons Market is segmented by Product, Distribution Channel, Application and region. Based on Product, the market is segmented into Curling Tongs, Curling Wands and Others. Based on Distribution Channel, the market is segmented into Supermarkets& Hypermarkets, Convenience Stores and Online. Based on Application, the market is segmented into Commercial and Residential. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Curling Irons Market

The beauty and personal care industry has experienced rapid growth, fueled by a heightened awareness among consumers regarding grooming and styling trends. Curling irons, as essential tools for achieving a variety of hairstyles, are increasingly in demand, reflecting the desire for contemporary and stylish looks. This pursuit of versatility and aesthetic appeal has significantly contributed to the rising sales within the curling iron market. As individuals seek innovative ways to enhance their appearance, the popularity of curling irons continues to soar, making them a staple in beauty routines and driving market expansion in this segment.

Restraints in the Curling Irons Market

The curling irons market faces challenges due to concerns regarding heat-related damage to hair, including issues such as dryness, split ends, and breakage. As awareness of the potential harm from frequent heat styling increases, a growing number of consumers are opting for heatless or less damaging alternatives. These alternatives incorporate curling techniques that avoid direct heat application, reflecting a shift in consumer preferences toward methods that preserve hair health while achieving desired styles. This trend towards safer styling options presents a restraint for the traditional curling iron market, influencing purchasing decisions.

Market Trends of the Curling Irons Market

The curling iron market is witnessing a significant trend towards advanced technology and innovation, with manufacturers increasingly integrating features designed to enhance user experience. This includes the introduction of curling irons equipped with adjustable temperature settings, ceramic and tourmaline coatings for optimal heat distribution, and digital displays for precise control. Additionally, the incorporation of smart technology allows users to manage and monitor their styling tools through mobile applications. These advancements not only aim to improve curling results but also focus on minimizing hair damage, catering to a more tech-savvy consumer base that values both performance and convenience.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Landscape
• Case Studies
• Technological Advancement
• Customer & Buying Criteria Analysis

Global Curling Irons Market Size by Product & CAGR (2025-2032)

• Market Overview
• Curling Tongs
• Curling Wands
• Others

Global Curling Irons Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Supermarkets& Hypermarkets
• Convenience Stores
• Online

Global Curling Irons Market Size by Application & CAGR (2025-2032)

• Market Overview
• Commercial
• Residential

Global Curling Irons Market Size & CAGR (2025-2032)

• North America (Product, Distribution Channel, Application)
  • US
  • Canada
• Europe (Product, Distribution Channel, Application)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product, Distribution Channel, Application)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product, Distribution Channel, Application)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product, Distribution Channel, Application)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Helen of Troy Limited (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Revlon Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Spectrum Brands Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lunata Beauty (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Geloon (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Panasonic Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Remington Products Company LLC (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sultra Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• TESCOM Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• VAV Professional Hair Care (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BaBylissPRO (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bed Head (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hot Tools (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• InStyler (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• John Paul Mitchell Systems (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Jose Eber (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kiss Products Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• L'ange Hair LLC (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kristin Ess Hair (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations