连网家电市场 - 内建连线功能的大型家用电器：全球市场分析与预测（2024-2033年）

数十年前，当第一批支援 Wi-Fi 的型号进入零售店时，大型家电与智慧家庭的整合就吸引了许多利害关係人的想像。几年之内，许多消费性电子产品製造商已开始在某些高阶产品线上提供连线功能。但家用电器的连通性尚未达到人们的预期。

连网设备的前景并不乐观。为了避免被指责为不够先进，製造商可能会在产品商业化时继续将连接性作为提及的功能，而不管其采用速度有多慢。然而，目前的连网设备部署并没有带来太多的客户满意度或提高能源效率，解决这个问题的努力也是渐进的。

有几种驱动因素可以实现连接。虽然有些家用电器具有远端控制和通知功能，但消费者对这些功能大多不了解，而且由于安全问题，它们的价值受到限制。连接可以实现的其他有价值的功能包括更好的故障排除帮助和与家庭能源管理系统（HEMS）的资讯共享，但製造商目前不提供这些选项。包括连网电器的目标智慧家庭应用承诺提高安全性、便利性并降低能源成本，但由于连网采用率较低，因此无法获得起步机会。

一些电子产品製造商加倍努力，使家用电器更加互联。製造商可以透过追踪客户如何使用他们的电器并增强其最受欢迎的功能而受益。製造商还可以收集有关家庭如何使用其电器的资讯。借助人工智慧，製造商可以利用家用电器的使用资讯来推断生活模式，然后将其出售给其他公司，以便更佳锁定潜在客户。

维持 Wi-Fi 连线来控製家电和通知的现状可能会无限期地持续下去。然而，较大的智慧家庭生态系统中的其他公司开始提供替代技术，这些技术可能解决先前与连网设备相关的一些功能。一些创新且资金雄厚的公司该领域激烈竞争。如果他们的成功持续下去，可以预测连接设备进行能源管理将变得越来越不重要。

本报告调查了连网家电市场，并总结了市场概况以及技术趋势、竞争格局、市场预测和区域趋势。

目录

第1章 执行摘要

第2章 市场问题

• 市场概况
• 技术
  • 连网清洁设备
  • 用于食品储存和製备的连网设备
  • 家电连接选项
• 市场驱动因素
• 市场限制
• 价格

第3章 产业价值链

• 竞争格局

第4章 市场预测

• 研究方法
• 全球预测
• 区域预报
  • 北美洲
  • 欧洲
  • 亚太地区
  • 拉丁美洲
  • 中东和非洲

第5章 结论与建议

第6章 首字母缩写与缩写列表

第7章 目录

第8章 图表与表格

第9章 范围、来源与方法、註

The integration of large appliances within a smart home sparked the imaginations of many stakeholders when the first models with Wi-Fi became available at retail a few decades ago. Within a few years, many appliance manufacturers were offering connectivity for certain high end product lines. However, connectivity for appliances has failed to live up to its hype.

The prospects for connected appliances are modest. Manufacturers may continue to include connectivity as a feature mentioned in merchandising, regardless of its lack of adoption, to avoid the accusation of not being state-of-the-art. But the current implementation of connected appliances does not generate much customer satisfaction or increase energy efficiency, and efforts to address this situation have been incremental.

Several drivers are associated with connectivity. Remote control and notification have been enabled on some appliances, but customers are largely unexcited about these capabilities and their value is limited by safety concerns. Other valuable capabilities that connectivity could enable are enhanced troubleshooting assistance and information sharing with home energy management systems (HEMS), but manufacturers do not currently offer these options. Narrowly targeted smart home applications involving connected appliances that promise greater safety, security, and convenience and lower energy costs have not had the chance to germinate while the adoption of connectivity is low.

Some appliance manufacturers are doubling down on promoting appliance connectivity. Benefits accrue to manufacturers when they can track how customers use the appliance and enhance the most popular features. Manufacturers can also collect information on how a household uses appliances. With AI, manufacturers can use information on household appliance usage to draw inferences about lifestyle patterns, which can be sold to other companies for better targeting of prospective customers.

The status quo of keeping Wi-Fi connectivity for appliance control and notification might continue indefinitely. However, other companies within the greater smart home ecosystem are starting to offer alternative technologies that have the potential to address some of the capabilities previously associated with connected appliances. Several innovative and well-financed companies are competing aggressively in this area. If their success continues, Guidehouse Insights expects appliance connectivity for energy management to become increasingly less relevant.

Table of Contents

1. Executive Summary

• 1.1 Market Forecast

2. Market Issues

• 2.1 Market Overview
• 2.2 Technologies
  • 2.2.1 Connected Appliances for Cleaning
  • 2.2.2 Connected Appliances for Food Preservation and Preparation
  • 2.2.3 Connectivity Options for Appliances
• 2.3 Market Drivers
  • 2.3.1 Current Drivers for Appliance Users
  • 2.3.2 Current Drivers for Appliance Manufacturers
  • 2.3.3 Latent Drivers with Potential to Encourage Greater Adoption
• 2.4 Market Barriers
• 2.5 Pricing

3. Industry Value Chain

• 3.1 Competitive Landscape

4. Market Forecasts

• 4.1 Methodology
• 4.2 Global Forecasts
  • 4.2.1 Equipment Type
  • 4.2.2 Building Type
  • 4.2.3 Construction Type
• 4.3 Regional Forecasts
  • 4.3.1 North America
  • 4.3.2 Europe
  • 4.3.3 Asia Pacific
  • 4.3.4 Latin America
  • 4.3.5 Middle East & Africa

5. Conclusions and Recommendations

• 5.1 Three Big Takeaways
• 5.2 Recommendations
  • 5.2.1 Appliance Manufacturers
  • 5.2.2 Home Energy Management Suppliers
  • 5.2.3 Smart Home Software and Connectivity Vendors

6. Acronym and Abbreviation List

7. Table of Contents

8. Table of Charts and Figures

9. Scope of Study, Sources and Methodology, Notes