维生素和矿物质·补充品(VMS)市场

维生素和矿物质补充剂（VMS）市场多种多样，在新的方向上迅速扩张并显示出强劲的成长势头。维生素、矿物质和补充剂是消费者健康发展中最令人兴奋的领域之一，拥有无与伦比的产品发布活动，并在电子商务和邮购等替代管道中占有重要地位（销售额超过 300 亿美元，每年保持两位数成长）。

在经历了疫情引发的高潮之后，该类别正在进行调整，对免疫类产品的需求有所降温，但其他领域正在出现机遇，包括能源、压力、神经健康、睡眠、怀孕和产后护理以及心理健康。这些包括产后护理、心理健康、更年期和减肥。

本报告探讨了全球维生素和矿物质补充剂 (VMS) 市场，深入研究了几个感兴趣的领域，并强调了独特的机会以及影响市场的紧迫问题。我们深入研究八个核心市场并分析品牌表现和发布活动，探索尚未开发的潜力。

目录

摘要整理

• 世界 VMS 快照
• 主要 VMS 市场有起有落
• 消费者研究显示需求领域
• 类别评论
• 展望、预测与机遇

美国

• 概要
• 综合维他命
• 单一维他命
• 孕妇用维他命
• 矿物
• 眼的健康补充品
• 毛髮·美容补充品
• 性的健康补充品
• 药草·天然的补充品
• 药草·天然的关节的健康
• 中草药记忆和脑的健康
• 中草药抗忧郁症药
• 中草药更年期补充品
• 免疫补充品
• 益生菌
• 展望，预测，机会

中国

日本

印度

义大利

巴西

德国

法国

其他的市场

• 澳洲
• 印尼
• 墨西哥
• 波兰
• 俄罗斯
• 韩国

网际网路和邮购

• 世界概述
• 美国
• 中国
• 日本
• 德国
• 英国
• 预测与预测

预测

• 全球短期概要
• 主要市场短期趋势
• GLP-1支援的VMS品牌的机会
• 全球长期的概况
• 主要市场长期的趋势

Investigating the Consumer Health Opportunities & Challenges in the Global VMS market

Key features of the report:

• An in-depth exploration of the VMS market globally, including Probiotics, Multivitamins, Hair & beauty supplements, Tonics & cure alls, Immune supplements, Herbal & natural supplements and more
• Coverage of 14 major markets from around the world, with topline sales, brand performances, latest developments, launches and promotional campaigns
• Case studies of key brands, highlighting strategies and success factors, sales, NPD activity and consumer & HCP promotion
• A dedicated chapter investigates the internet & mail order channel, examining the performances of top markets, players and brands
• A look to the future includes long-term forecast sales for all categories and countries to 2028 & 2033, plus the most up-to-date short-term forecasts
• As the single largest category in the global consumer health market (generating over 30% of CHC sales),
• VMS is highly diverse, expanding rapidly in new directions and performing solidly. Worth over US$50bn globally, "Vitamins, Minerals & Supplements" form one of the most exciting areas of consumer health development, with unrivalled launch activity, and significant presence in alternative channels such as e-commerce and mail order (where sales generate over $30bn and grow by double digits annually).
• The category is adjusting after pandemic-driven highs, with demand for immunity-focused products cooling but opportunities emerging elsewhere including for energy, stress, nerve health, sleep, pregnancy &
• post-natal care, mental wellness, perimenopause, weight loss and many more.
• This report will investigate pressing issues affecting the global VMS market, digging into multiple areas of interest and highlighting inherent opportunities. Examining eight core markets in detail (and additional key markets in brief), analysing brand performances and launch activity, our VMS report will investigate the untapped potential in this CHC category.
• The report features the latest mid-2024 sales data from our dedicated DB6 database, including topline historical sales globally, by country and category, as well as individual brand performances, and long-term forecasts to 2028 and 2033.
• Diving into the factors affecting the VMS market, from consumer trends and regulatory changes to A+P campaigns and new product launch activity, this report sheds light on trends & developments across 8 in-depth country profiles with insights and predictions, as well as shorter profiles of other key markets.

Categories covered in this report include:

A dedicated chapter focused on the Internet & mail order channel will examine sales of the top brands across key markets to end-2023, track historical growth and forecasts, and delve into the ways a growing number of CHC players are embracing the opportunities of e-commerce and digital marketing.

^*selected markets only.

A dedicated chapter focused on the Internet & mail order channel will examine sales of the top brands across key markets to end-2023, track historical growth and forecasts, and delve into the ways a growing number of CHC players are embracing the opportunities of e-commerce and digital marketing.

Assessing the short-term outlook, the report includes full year 2024 & 2025 forecasts for all categories in each market profiled.

With a high degree of launch activity among vitamins, minerals & supplements, new product development is explored across markets, including tracking trends in probiotics' positioning from market to market. Brand case studies evaluate the key lessons to be learned from rising star brands and established products, including consumer messaging, digital strategies, line extensions, portfolio development and brand strategies.

Key questions investigated in this report:

• What are the key differences from market to market in terms of growth drivers, consumer choices and competitive landscape?
• Which marketers and brands stand out and why?
• Can the high level of NPD and launch activity be sustained and what are the ingredients to watch?
• How will the expanding market for probiotics segment yet further in future?
• What are the opportunities for e-commerce and digital marketing for VMS brands?
• Can new niches and underserved demographics be identified?
• What is the outlook for VMS and where can opportunities be found?

8 individual markets profiled in depth:

Plus additional markets in brief:

Table of Contents

Executive Summary

• Global VMS snapshot
• Leading VMS markets experience mixed fortunes
• Consumer research points to likely areas of demand
• Category review
• Outlook, forecasts & opportunities

USA

• Overview
• Multivitamins
• Single vitamins
• Pregnancy vitamins
• Minerals
• Eye health supplements
• Hair & beauty supplements
• Sexual health supplements
• Herbal & natural supplements
• Herbal & natural joint health
• Herbal memory & brain health
• Herbal antidepressants
• Herbal menopause supplements
• Immune supplements
• Probiotics
• Outlook, forecasts & opportunities

China

• Overview
• Multivitamins
• Single vitamins
• Pregnancy vitamins
• Minerals
• Eye health supplements
• Hair & beauty supplements
• Herbal & natural supplements
• Herbal & natural joint health
• Herbal menopause supplements
• Probiotics
• Tonics & cure alls
• Outlook, forecasts & opportunities

Japan

• Overview
• Multivitamins
• Single vitamins
• Minerals
• Eye health supplements
• Hair & beauty supplements
• Herbal & natural supplements
• Herbal & natural joint health
• Herbal memory & brain health
• Herbal menopause supplements
• Probiotics
• Tonics & cure alls
• OTC tonic drinks
• Outlook, forecasts & opportunities

India

• Overview
• Multivitamins
• Single vitamins
• Pregnancy vitamins
• Minerals
• Hair & beauty supplements
• Herbal & natural supplements
• Herbal & natural joint health
• Herbal menopause supplements
• Immune supplements
• Probiotics
• Chyawanprash
• Outlook, forecasts & opportunities

Italy

• Overview
• Multivitamins
• Single vitamins
• Pregnancy vitamins
• Minerals
• Eye health supplements
• Hair & beauty supplements
• Herbal & natural supplements
• Herbal & natural joint health
• Herbal memory & brain health
• Herbal menopause supplements
• Immune supplements
• Probiotics
• Tonics & cure alls
• Outlook, forecasts & opportunities

Brazil

• Overview
• Multivitamins
• Single vitamins
• Pregnancy vitamins
• Minerals
• Eye health supplements
• Hair & beauty supplements
• Herbal & natural supplements
• Herbal & natural joint health
• Immune supplements
• Probiotics
• Outlook, forecasts & opportunities

Germany

• Overview
• Multivitamins
• Single vitamins
• Pregnancy vitamins
• Minerals
• Eye health supplements
• Hair & beauty supplements
• Herbal & natural supplements
• Herbal & natural joint health
• Herbal memory & brain health
• Herbal antidepressants
• Herbal menopause supplements
• Immune supplements
• Probiotics
• Tonics & cure alls
• Outlook, forecasts & opportunities

France

• Overview
• Multivitamins
• Single vitamins
• Pregnancy vitamins
• Minerals
• Eye health supplements
• Hair & beauty supplements
• Herbal & natural supplements
• Herbal & natural joint health
• Herbal memory & brain health
• Herbal antidepressants
• Herbal menopause supplements
• Immune supplements
• Probiotics
• Tonics & cure alls
• Outlook, forecast & opportunities

Additional Markets

• Australia
• Indonesia
• Mexico
• Poland
• Russia
• South Korea

Internet & Mail Order

• Global snapshot
• USA
• China
• Japan
• Germany
• UK
• Prospects & forecasts

Outlook

• Global short-term overview
• Short-term trends in key markets
• Opportunities for VMS brands in GLP-1 support
• Global long-term overview
• Long-term trends in key markets