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市场调查报告书
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1603791

全球维生素市场预测（-2030）：按类型、形式、分销管道、应用、最终用户和地区进行分析

Vitamins Market Forecasts to 2030 - Global Analysis By Type (Fat-Soluble Vitamins and Water-Soluble Vitamins), Form (Tablets, Capsules, Powder, Liquid, Soft Gels, Gummies and Other Forms), Distribution Channel, Application, End User and By Geography
出版日期: | 出版商: Stratistics Market Research Consulting | 英文 200+ Pages | 商品交期: 2-3个工作天内

价格

根据 Stratistics MRC 的数据，2024 年全球维生素市场规模为 68.2 亿美元，预计预测期内复合年增长率为 8.2%，到 2030 年将达到 102.5 亿美元。

维生素是人体正常生长、新陈代谢和整体健康所需的少量必需有机化合物。维生素支持多种身体功能，包括免疫系统健康、能量产生以及骨骼、皮肤和组织维护。大多数维生素不能由人体产生，必须从食品或补充品中获取。有 13 种必需维生素，包括维生素 A、C、D、E 和 B 群维生素，每种维生素在身体的过程中都发挥特定的作用。

根据美国国家健康与营养调查，超过 50% 的美国表示在疫情期间服用了维生素胶囊。

提高整体健康意识

随着人们越来越意识到保持健康的生活方式，越来越多的人转向维生素和营养食品来支持免疫功能、能量水平和整体健康。这种心态的变化正在推动对必需维生素的需求，尤其是与免疫力、骨骼健康和护肤相关的维生素。此外，健身、心理健康和清洁饮食等健康趋势的兴起进一步激发了消费者对维生素作为整体健康和自我护理一部分的兴趣，从而推动了市场成长。

副作用和安全问题

过量摄取某些维生素，尤其是脂溶性维生素，如维生素 A、D、E 和 K，会导致中毒，并导致噁心、头痛和器官损伤。过量摄取维生素C等水溶性维生素也会导致消化不良。此外，不可靠和不受监管的产品将影响消费者的信任和信心，最终限制维生素市场的成长潜力。

提高免疫力的趋势

随着人们对维持免疫力重要性的认识不断提高，消费者开始转向维生素，尤其是维生素 C、维生素 D 和锌，这些物质被认为可以增强免疫力。向预防性医疗保健的转变正在推动对提供必需营养素的营养食品、强化食品以及功能性食品和饮料的需求。随着越来越多的人优先考虑健康和免疫力，维生素市场持续成长。

市场过度饱和

维生素市场已经过度饱和，众多品牌和产品涌入市场，每种产品都提供相似的健康益处。这种丰富性让消费者感到困惑，并使个人难以选择正确的产品。此外，许多品牌都采取激进的定价策略，降低了产品差异化和品牌忠诚度。其结果是市场分散、竞争加剧、成长潜力有限。

COVID-19 的影响

由于消费者对健康和免疫意识的提高，COVID-19 大流行极大地推动了维生素补充剂市场的发展。随着人们寻找增强免疫系统的方法，对维生素（尤其是维生素 C、维生素 D 和复合维生素 B）的需求激增。虽然全球供应链的中断和製造流程的变化影响了可得性，但线上销售管道却出现了成长。这次疫情加速了预防医学的发展趋势，导致感染后营养食品和机能性食品的市场持续扩张。

预计软糖细分市场在预测期内将是最大的

预计软糖细分市场将在整个预测期内获得最大的市场占有率。维生素软糖越来越受欢迎，尤其是在喜欢以简单有趣的方式服用补充品的儿童和成人中。这些咀嚼软糖比传统的锭剂或胶囊更偏好，对吞嚥锭剂有困难的人很有吸引力。对方便、美味和有效的补充品的需求不断增长，推动了维生素软糖市场在不同年龄层和人群中的扩张。

预计食品领域在预测期内复合年增长率最高

预计食品领域在预测期内复合年增长率最高。食品补充剂中的维生素广泛用于支持整体健康、填补营养缺陷和增强特定的身体功能。这些补充品富含维生素 C、维生素 D 和 B 群维生素等必需维生素，可增强免疫力、提高能量水平并支持骨骼健康。人们对预防保健和自我护理的日益关注以及健​​康意识的增强正在推动全球市场对维生素营养食品的需求成长。

比最大的地区

在健康意识不断提高、老年人口增加和可支配收入增加的推动下，亚太地区预计将在预测期内创下最大的市场占有率。都市化进程的加速、预防性医疗保健的转变以及对营养食品和强化食品的需求不断增加为市场提供了支持。中国、印度、日本、韩国等国家是主要国家，国内外品牌逐渐受到欢迎。随着这些趋势的发展，市场预计将继续成长。

复合年增长率最高的地区：

由于消费者对健康和保健产品的需求不断增长，特别是在 COVID-19 大流行之后，预计北美在预测期内的复合年增长率最高。该市场受益于完善的补充品行业、预防保健意识的提高以及自我护理趋势的上升。美国和加拿大是主要贡献国，线上零售通路和机能性食品的普及进一步推动了市场扩张。

免费客製化服务：

订阅此报告的客户可以存取以下免费自订选项之一：

  • 公司简介
    • 其他市场公司的综合分析（最多 3 家公司）
    • 主要企业SWOT分析（最多3家企业）
  • 区域分割
    • 根据客户兴趣对主要国家的市场估计、预测和复合年增长率（註：基于可行性检查）
  • 竞争标基准化分析
    • 根据产品系列、地理分布和策略联盟对主要企业基准化分析

目录

第一章执行摘要

第二章 前言

  • 概述
  • 相关利益者
  • 调查范围
  • 调查方法
    • 资料探勘
    • 资料分析
    • 资料检验
    • 研究途径
  • 研究资讯来源
    • 主要研究资讯来源
    • 二次研究资讯来源
    • 先决条件

第三章市场趋势分析

  • 促进因素
  • 抑制因素
  • 机会
  • 威胁
  • 应用分析
  • 最终用户分析
  • 新兴市场
  • COVID-19 的影响

第4章波特五力分析

  • 供应商的议价能力
  • 买方议价能力
  • 替代品的威胁
  • 新进入者的威胁
  • 竞争公司之间的敌对关係

第五章全球维生素市场：按类型

  • 脂溶性维生素
    • 维生素A
    • 维生素D
    • 维生素E
    • 维生素K
  • 水溶性维生素
    • 复合维生素B
    • 维生素C

第六章全球维生素市场：依形式

  • 药片
  • 胶囊
  • 粉末
  • 液体
  • 软凝胶
  • 软糖
  • 其他形式

第七章全球维生素市场：依通路分类

  • 药局
  • 网路零售商
  • 健康与保健商店
  • 其他分销管道

第八章全球维生素市场：依应用分类

  • 食品补充品
  • 强化食品和饮料
  • 动物饲料
  • 化妆品/个人护理
  • 运动营养
  • 其他用途

第九章全球维生素市场：依最终用户分类

  • 孩子
  • 成人
  • 老年人
  • 孕妇
  • 运动员/运动爱好者
  • 其他最终用户

第10章全球维生素市场：按地区

  • 北美洲
    • 美国
    • 加拿大
    • 墨西哥
  • 欧洲
    • 德国
    • 英国
    • 义大利
    • 法国
    • 西班牙
    • 其他欧洲国家
  • 亚太地区
    • 日本
    • 中国
    • 印度
    • 澳洲
    • 纽西兰
    • 韩国
    • 其他亚太地区
  • 南美洲
    • 阿根廷
    • 巴西
    • 智利
    • 南美洲其他地区
  • 中东/非洲
    • 沙乌地阿拉伯
    • 阿拉伯聯合大公国
    • 卡达
    • 南非
    • 其他中东/非洲

第十二章 主要进展

  • 合约、伙伴关係、合作和合资企业
  • 收购和合併
  • 新产品发布
  • 业务拓展
  • 其他关键策略

第十三章 公司概况

  • DSM Nutritional Products
  • BASF SE
  • Herbalife Nutrition Limited
  • Amway Corporation
  • Nature's Bounty Corporation
  • Glanbia PLC
  • NutraScience Labs
  • Arkopharma
  • GNC Holdings Inc.
  • Solgar Inc.
  • Swisse Wellness
  • Abbott Laboratories
  • Pfizer Inc.
  • Persona Nutrition
  • Shiseido Company
  • DuPont de Nemours Inc.
  • Archer Daniels Midland Company
  • Vitabiotics Corporation
  • New Chapter Inc.
  • Sports Research LLC
Product Code: SMRC27813

According to Stratistics MRC, the Global Vitamins Market is accounted for $6.82 billion in 2024 and is expected to reach $10.25 billion by 2030 growing at a CAGR of 8.2% during the forecast period. Vitamins are essential organic compounds that the body requires in small amounts for normal growth, metabolism, and overall health. They support various bodily functions, such as immune system health, energy production, and the maintenance of bones, skin, and tissues. Since the body cannot produce most vitamins, they must be obtained from food or supplements. There are 13 essential vitamins, including vitamin A, C, D, E, and the B vitamins, each playing specific roles in bodily processes.

According to the U.S. National Health and Nutrition Examination Survey, more than 50% of the U.S. population has reported the consumption of vitamin capsules during the pandemic.

Market Dynamics:

Driver:

Growing awareness about overall health and wellness

As people become more conscious of maintaining a healthy lifestyle, they increasingly turn to vitamins and dietary supplements to support immune function, energy levels, and overall well-being. This shift in mindset has driven demand for essential vitamins, particularly those associated with immunity, bone health, and skin care. Additionally, the rise of wellness trends, such as fitness, mental health, and clean eating, has further fuelled consumer interest in vitamins as part of holistic health and self-care routines, boosting market growth.

Restraint:

Side effects and safety concerns

Overdosing on certain vitamins, particularly fat-soluble ones like Vitamins A, D, E, and K, can lead to toxicity, causing nausea, headaches, and organ damage. Excessive intake of water-soluble vitamins, like Vitamin C, can also cause digestive issues. Additionally, inconsistent quality and unregulated products can further raise concerns, affecting consumer trust and confidence, ultimately limiting the growth potential of the vitamins market.

Opportunity:

Immunity boosting trends

With heightened awareness around the importance of maintaining a strong immune system, consumers are increasingly turning to vitamins, particularly Vitamin C, D, and Zinc, known for their immune-supporting properties. This shift towards preventive healthcare has expanded the demand for dietary supplements, fortified foods, and functional beverages that provide essential nutrients. As more individuals prioritize health and immunity, the market for vitamins continues to thrive.

Threat:

Over-saturation of market

The vitamins market is experiencing over-saturation due to the large number of brands and products flooding the market, each offering similar health benefits. This abundance leads to consumer confusion, making it difficult for individuals to choose the right products. Additionally, many brands engage in aggressive pricing strategies, which can reduce product differentiation and brand loyalty. As a result, the market becomes fragmented, and competition increases, limiting the potential for growth.

Covid-19 Impact

The covid-19 pandemic significantly boosted the vitamins market, driven by increased consumer awareness of health and immunity. As people sought ways to strengthen their immune systems, demand for vitamins, particularly Vitamin C, D, and B complexes, surged. Disruptions in global supply chains and changes in manufacturing processes affected availability, but online sales channels saw growth. The pandemic accelerated trends toward preventive health, leading to sustained market expansion for dietary supplements and functional foods post-covid.

The gummies segment is expected to be the largest during the forecast period

The gummies segment is predicted to secure the largest market share throughout the forecast period. Vitamins in gummy form have gained significant popularity, particularly among children and adults who prefer an easy and enjoyable way to consume supplements. These chewable gummies offer a more palatable alternative to traditional pills or capsules, making them attractive for people with difficulty swallowing tablets. The growing demand for convenient, tasty, and effective supplements is driving the expansion of the gummy vitamins market across various age groups and demographics.

The dietary supplements segment is expected to have the highest CAGR during the forecast period

The dietary supplements segment is anticipated to witness the highest CAGR during the forecast period. Vitamins in dietary supplements are widely used to support overall health, fill nutritional gaps, and enhance specific bodily functions. These supplements are formulated with essential vitamins like Vitamin C, D, and B-complex to boost immunity, improve energy levels, and support bone health. The increasing focus on preventive healthcare and self-care, coupled with rising health awareness, has driven the growing demand for vitamin-based dietary supplements in the global market.

Region with largest share:

Asia Pacific is expected to register the largest market share during the forecast period driven by rising health awareness, a growing aging population, and increasing disposable incomes. The market is supported by expanding urbanization, a shift toward preventive healthcare, and growing demand for dietary supplements and fortified foods. Countries like China, India, Japan, and South Korea are key players, with both local and international brands gaining traction. The market is expected to continue growing due to these evolving trends.

Region with highest CAGR:

North America is projected to witness the highest CAGR over the forecast period determined by rising consumer demand for health and wellness products, particularly after the covid-19 pandemic. The market benefits from a well-established supplement industry, increasing awareness of preventive healthcare, and a growing trend of self-care. The United States and Canada are key contributors, with online retail channels and the popularity of functional foods further driving market expansion.

Key players in the market

Some of the key players profiled in the Vitamins Market include DSM Nutritional Products, BASF SE, Herbalife Nutrition Limited, Amway Corporation, Nature's Bounty Corporation, Glanbia PLC, NutraScience Labs, Arkopharma, GNC Holdings Inc., Solgar Inc., Swisse Wellness, Abbott Laboratories, Pfizer Inc., Persona Nutrition, Shiseido Company, DuPont de Nemours Inc., Archer Daniels Midland Company, Vitabiotics Corporation, New Chapter Inc. and Sports Research LLC.

Key Developments:

In November 2024, Persona Nutrition introduced White Label Service, designed to help brands offer personalized vitamin subscription services under their own name. This service builds on Persona Nutrition's core expertise in customized vitamin packs, which are tailored to individual health needs through online assessments and recommendations.

In November 2024, DSM-Firmenich launched the new dry vitamin A formulation, aimed to solve stability challenges typically associated with vitamin A in infant formulas. This new formulation leverages advanced processing techniques to protect vitamin A from environmental factors like light, heat, and oxygen, which can cause the vitamin to break down in traditional formats.

Types Covered:

  • Fat-Soluble Vitamins
  • Water-Soluble Vitamins

Forms Covered:

  • Tablets
  • Capsules
  • Powder
  • Liquid
  • Soft Gels
  • Gummies
  • Other Forms

Distribution Channels Covered:

  • Pharmacies
  • Online Retailers
  • Health & Wellness Stores
  • Other Distribution Channels

Applications Covered:

  • Dietary Supplements
  • Fortified Foods & Beverages
  • Animal Feed
  • Cosmetics & Personal Care
  • Sports Nutrition
  • Other Applications

End Users Covered:

  • Children
  • Adults
  • Geriatrics
  • Pregnant Women
  • Athletes/Sports Enthusiasts
  • Other End Users

Regions Covered:

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • Italy
    • France
    • Spain
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • India
    • Australia
    • New Zealand
    • South Korea
    • Rest of Asia Pacific
  • South America
    • Argentina
    • Brazil
    • Chile
    • Rest of South America
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • Qatar
    • South Africa
    • Rest of Middle East & Africa

What our report offers:

  • Market share assessments for the regional and country-level segments
  • Strategic recommendations for the new entrants
  • Covers Market data for the years 2022, 2023, 2024, 2026, and 2030
  • Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
  • Strategic recommendations in key business segments based on the market estimations
  • Competitive landscaping mapping the key common trends
  • Company profiling with detailed strategies, financials, and recent developments
  • Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

  • Company Profiling
    • Comprehensive profiling of additional market players (up to 3)
    • SWOT Analysis of key players (up to 3)
  • Regional Segmentation
    • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
  • Competitive Benchmarking
    • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

  • 2.1 Abstract
  • 2.2 Stake Holders
  • 2.3 Research Scope
  • 2.4 Research Methodology
    • 2.4.1 Data Mining
    • 2.4.2 Data Analysis
    • 2.4.3 Data Validation
    • 2.4.4 Research Approach
  • 2.5 Research Sources
    • 2.5.1 Primary Research Sources
    • 2.5.2 Secondary Research Sources
    • 2.5.3 Assumptions

3 Market Trend Analysis

  • 3.1 Introduction
  • 3.2 Drivers
  • 3.3 Restraints
  • 3.4 Opportunities
  • 3.5 Threats
  • 3.6 Application Analysis
  • 3.7 End User Analysis
  • 3.8 Emerging Markets
  • 3.9 Impact of Covid-19

4 Porters Five Force Analysis

  • 4.1 Bargaining power of suppliers
  • 4.2 Bargaining power of buyers
  • 4.3 Threat of substitutes
  • 4.4 Threat of new entrants
  • 4.5 Competitive rivalry

5 Global Vitamins Market, By Type

  • 5.1 Introduction
  • 5.2 Fat-Soluble Vitamins
    • 5.2.1 Vitamin A
    • 5.2.2 Vitamin D
    • 5.2.3 Vitamin E
    • 5.2.4 Vitamin K
  • 5.3 Water-Soluble Vitamins
    • 5.3.1 Vitamin B Complex
    • 5.3.2 Vitamin C

6 Global Vitamins Market, By Form

  • 6.1 Introduction
  • 6.2 Tablets
  • 6.3 Capsules
  • 6.4 Powder
  • 6.5 Liquid
  • 6.6 Soft Gels
  • 6.7 Gummies
  • 6.8 Other Forms

7 Global Vitamins Market, By Distribution Channel

  • 7.1 Introduction
  • 7.2 Pharmacies
  • 7.3 Online Retailers
  • 7.4 Health & Wellness Stores
  • 7.5 Other Distribution Channels

8 Global Vitamins Market, By Application

  • 8.1 Introduction
  • 8.2 Dietary Supplements
  • 8.3 Fortified Foods & Beverages
  • 8.4 Animal Feed
  • 8.5 Cosmetics & Personal Care
  • 8.6 Sports Nutrition
  • 8.7 Other Applications

9 Global Vitamins Market, By End User

  • 9.1 Introduction
  • 9.2 Children
  • 9.3 Adults
  • 9.4 Geriatrics
  • 9.5 Pregnant Women
  • 9.6 Athletes/Sports Enthusiasts
  • 9.7 Other End Users

10 Global Vitamins Market, By Geography

  • 10.1 Introduction
  • 10.2 North America
    • 10.2.1 US
    • 10.2.2 Canada
    • 10.2.3 Mexico
  • 10.3 Europe
    • 10.3.1 Germany
    • 10.3.2 UK
    • 10.3.3 Italy
    • 10.3.4 France
    • 10.3.5 Spain
    • 10.3.6 Rest of Europe
  • 10.4 Asia Pacific
    • 10.4.1 Japan
    • 10.4.2 China
    • 10.4.3 India
    • 10.4.4 Australia
    • 10.4.5 New Zealand
    • 10.4.6 South Korea
    • 10.4.7 Rest of Asia Pacific
  • 10.5 South America
    • 10.5.1 Argentina
    • 10.5.2 Brazil
    • 10.5.3 Chile
    • 10.5.4 Rest of South America
  • 10.6 Middle East & Africa
    • 10.6.1 Saudi Arabia
    • 10.6.2 UAE
    • 10.6.3 Qatar
    • 10.6.4 South Africa
    • 10.6.5 Rest of Middle East & Africa

12 Key Developments

  • 12.1 Agreements, Partnerships, Collaborations and Joint Ventures
  • 12.2 Acquisitions & Mergers
  • 12.3 New Product Launch
  • 12.4 Expansions
  • 12.5 Other Key Strategies

13 Company Profiling

  • 13.1 DSM Nutritional Products
  • 13.2 BASF SE
  • 13.3 Herbalife Nutrition Limited
  • 13.4 Amway Corporation
  • 13.5 Nature's Bounty Corporation
  • 13.6 Glanbia PLC
  • 13.7 NutraScience Labs
  • 13.8 Arkopharma
  • 13.9 GNC Holdings Inc.
  • 13.10 Solgar Inc.
  • 13.11 Swisse Wellness
  • 13.12 Abbott Laboratories
  • 13.13 Pfizer Inc.
  • 13.14 Persona Nutrition
  • 13.15 Shiseido Company
  • 13.16 DuPont de Nemours Inc.
  • 13.17 Archer Daniels Midland Company
  • 13.18 Vitabiotics Corporation
  • 13.19 New Chapter Inc.
  • 13.20 Sports Research LLC

List of Tables

  • Table 1 Global Vitamins Market Outlook, By Region (2022-2030) ($MN)
  • Table 2 Global Vitamins Market Outlook, By Type (2022-2030) ($MN)
  • Table 3 Global Vitamins Market Outlook, By Fat-Soluble Vitamins (2022-2030) ($MN)
  • Table 4 Global Vitamins Market Outlook, By Vitamin A (2022-2030) ($MN)
  • Table 5 Global Vitamins Market Outlook, By Vitamin D (2022-2030) ($MN)
  • Table 6 Global Vitamins Market Outlook, By Vitamin E (2022-2030) ($MN)
  • Table 7 Global Vitamins Market Outlook, By Vitamin K (2022-2030) ($MN)
  • Table 8 Global Vitamins Market Outlook, By Water-Soluble Vitamins (2022-2030) ($MN)
  • Table 9 Global Vitamins Market Outlook, By Vitamin B Complex (2022-2030) ($MN)
  • Table 10 Global Vitamins Market Outlook, By Vitamin C (2022-2030) ($MN)
  • Table 11 Global Vitamins Market Outlook, By Form (2022-2030) ($MN)
  • Table 12 Global Vitamins Market Outlook, By Tablets (2022-2030) ($MN)
  • Table 13 Global Vitamins Market Outlook, By Capsules (2022-2030) ($MN)
  • Table 14 Global Vitamins Market Outlook, By Powder (2022-2030) ($MN)
  • Table 15 Global Vitamins Market Outlook, By Liquid (2022-2030) ($MN)
  • Table 16 Global Vitamins Market Outlook, By Soft Gels (2022-2030) ($MN)
  • Table 17 Global Vitamins Market Outlook, By Gummies (2022-2030) ($MN)
  • Table 18 Global Vitamins Market Outlook, By Other Forms (2022-2030) ($MN)
  • Table 19 Global Vitamins Market Outlook, By Distribution Channel (2022-2030) ($MN)
  • Table 20 Global Vitamins Market Outlook, By Pharmacies (2022-2030) ($MN)
  • Table 21 Global Vitamins Market Outlook, By Online Retailers (2022-2030) ($MN)
  • Table 22 Global Vitamins Market Outlook, By Health & Wellness Stores (2022-2030) ($MN)
  • Table 23 Global Vitamins Market Outlook, By Other Distribution Channels (2022-2030) ($MN)
  • Table 24 Global Vitamins Market Outlook, By Application (2022-2030) ($MN)
  • Table 25 Global Vitamins Market Outlook, By Dietary Supplements (2022-2030) ($MN)
  • Table 26 Global Vitamins Market Outlook, By Fortified Foods & Beverages (2022-2030) ($MN)
  • Table 27 Global Vitamins Market Outlook, By Animal Feed (2022-2030) ($MN)
  • Table 28 Global Vitamins Market Outlook, By Cosmetics & Personal Care (2022-2030) ($MN)
  • Table 29 Global Vitamins Market Outlook, By Sports Nutrition (2022-2030) ($MN)
  • Table 30 Global Vitamins Market Outlook, By Other Applications (2022-2030) ($MN)
  • Table 31 Global Vitamins Market Outlook, By End User (2022-2030) ($MN)
  • Table 32 Global Vitamins Market Outlook, By Children (2022-2030) ($MN)
  • Table 33 Global Vitamins Market Outlook, By Adults (2022-2030) ($MN)
  • Table 34 Global Vitamins Market Outlook, By Geriatrics (2022-2030) ($MN)
  • Table 35 Global Vitamins Market Outlook, By Pregnant Women (2022-2030) ($MN)
  • Table 36 Global Vitamins Market Outlook, By Athletes/Sports Enthusiasts (2022-2030) ($MN)
  • Table 37 Global Vitamins Market Outlook, By Other End Users (2022-2030) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.