市场调查报告书
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1215817
耳机市场 2022-2028Earbuds Market 2022-2028 |
在预测期内,全球耳机市场预计将以 21.3% 的复合年增长率呈指数级增长。 中国和印度等新兴国家对智能科技电子产品的需求不断增加,预计将推动全球市场的增长。 这些产品包括带有传感器的无线智能耳塞,可以控製播放和激活语音助手,如 Siri、Google Now、Cortana 和 Alexa,以及可充电的便携包。 全球市场参与者也专注于更新现有的耳机系列。 例如,2022 年 2 月,Nothing Ear 1 更新了其真无线立体声 (TWS) 耳塞,增加了语音辅助功能。 此外,重点是为设备提供精美的设计以吸引客户,这也是促进市场增长的一个因素。
全球耳机市场根据类型、价格范围和分销渠道进行细分。 按类型分为有线耳机和无线耳机。 根据价格范围,市场分为高端、中端和低端。 销售渠道分为线上和线下。 在类型中,无线耳塞部分预计在预测期内将以显着的速度增长。 市场增长的主要驱动力是人们越来越倾向于以更少的限制获得更好的体验。 消费者越来越倾向于无线功能,因为它无需将耳塞连接到电视、平板电脑、智能手机等音乐源产品。 无线耳塞允许消费者在一定范围内移动,而无需携带音乐产品或远离音乐。 因此,一些市场参与者正在大力投资开发具有新功能的无线耳塞并将其推向市场。 例如,2022 年 6 月,Realme 的科技生活品牌 Dizo 在印度以实惠的价格推出了新款无线耳塞。 此次推出的产品是运动款,采用半入耳式设计,13mm助听器单元。 它支持蓝牙V5.3,还拥有超低延迟的游戏模式。 此外,它还可以通过流畅的通话对话轻鬆接听和挂断电话。
从地域上看,全球耳机市场分为北美、欧洲、亚太地区和世界其他地区。 由于该地区主要市场参与者的存在,预计北美将在全球耳机市场中占据重要份额。 主要市场参与者包括 Apple, Inc. 和 Bose 等,它们占据了巨大的市场份额。 此外,这些市场参与者专注于定期创新和更新,这些创新和更新标誌着耳机市场有希望的区域增长。 例如,Apple, Inc. 将于 2021 年 11 月在美国推出 Beats FitPro 无线耳塞后,将于 2022 年 1 月开始在其加拿大在线商店中上架。
Title:Global Earbuds Market Size, Share & Trends Analysis Report by Type (Wired Earbuds and Wireless Earbuds), by Price Range (Premium Range, Mid-Range, and Low Range), and by Distribution Channel (Online, and Offline) Forecast Period (2022-2028).
The global earbuds market is anticipated to grow at an exponential CAGR of 21.3% during the forecast period. The increasing demand for smart technology electronic products in emerging countries of China and India will boost the growth of the market globally. These products include wireless smart earphones with sensors and chargeable carry cases, that are capable of controlling the playback, and activating voice assistants such as Siri, Google Now, Cortana, and Alexa. Global market players are also focusing on updating the existing earbuds range. For instance, in February 2022, Nothing Ear 1 updated true wireless stereo (TWS) earphones with the addition of a voice assistance feature. In addition, the focus has also been on providing an aesthetic design to devices to attract customers, which is another factor bolstering the growth of the market.
The global earbuds market is segmented based on the type, price range, and distribution channel. Based on the type, the market is bifurcated into wired earbuds and wireless earbuds. Based on the price range, the market is sub-segmented into the premium range, mid-range, and low range. Based on the distribution channel, the market is sub-segmented into online, and offline. Among the type, the wireless earbuds segment is anticipated to grow at a considerable rate over the forecast period. The factor attributing to the growth of the market is primarily owing to the rising inclination toward enhancing the experience with fewer restrictions. Consumers are more and more inclining to the wireless feature since it vanishes the necessity to connect the earbuds with the source product of music such as TV, tablet, smartphone, or others. Wireless earbuds allow consumers to move around to a certain range without carrying the musical product, or disconnecting from the music. Thus, several market players are heavily investing in the development and introduction of wireless earbuds with new features in the market. For instance, in June 2022, Realme's tech life brand Dizo launched a new pair of wireless earbuds in India at an affordable rate. The product launched is a sports model with a half-in-ear design and a 13 mm driver unit. It supports Bluetooth V5.3 and also provides ultra-low latency gaming mode. Moreover, it also eases the picking up and ending of the call with smooth call conversations.
Geographically, the global earbuds market is segmented into North America, Europe, Asia Pacific, and the Rest of the World. North America is anticipated to hold a prominent share in the global earbuds market owing to the presence of key market players in the region. Key market players include Apple, Inc., and Bose, among others, hold a huge share of the market. Additionally, these market players are focusing on regular innovations and updates that show promising regional growth in the earbuds market. For instance, in January 2022, Apple, Inc. started adding Beats FitPro wireless earbuds to its online store in Canada, following the US launch in November 2021.
The major companies serving the global earbuds market include Apple Inc., BRAGI GmbH, Samsung Electronics, Sennheiser electronic GmbH & Co. KG, Sony Group Corp., and others. The market players are considerably contributing to the market growth by the adoption of various strategies including mergers and acquisitions, partnerships, collaborations, funding, and new product launches, to stay competitive in the market. For instance, in October 2019, Apple, Inc. launched AirPods Pro, a new addition to the AirPods family that offers active noise cancellation and immersive, superior sound, in an all-new lightweight, in-ear design.
Research Methodology
The market study of the global earbuds market is incorporated by extensive primary and secondary research conducted by the research team at OMR. Secondary research has been conducted to refine the available data to break down the market into various segments, and derive the total market size, market forecast, and growth rate. Different approaches have been worked on to derive the market value and market growth rate. Our team collects facts and data related to the market from different geography to provide a better regional outlook. In the report, the country-level analysis is provided by analyzing various regional players, regional tax laws and policies, consumer behavior, and macro-economic factors. Numbers extracted from secondary research have been authenticated by conducting proper primary research. It includes tracking down key people from the industry and interviewing them to validate the data. This enables our analyst to derive the closest possible figures without any major deviations in the actual number. Our analysts try to contact as many executives, managers, key opinion leaders, and industry experts. Primary research brings authenticity to our reports.
Secondary Sources Include:
The report provides an in-depth analysis of the market size, and intended quality of the service preferred by consumers. The report will serve as a source for a 360-degree analysis of the market thoroughly integrating different models.
Market Segmentation
The Report Covers: