市场调查报告书
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2023-2030 年全球数位出版和内容流媒体市场Global Digital Publishing and Content Streaming Market 2023-2030 |
全球数位出版和内容流媒体市场规模预计到 2022 年将达到 1290 亿美元,在预测期间(2023-2030 年)的复合年增长率为 9.6%,到 □□2030 年将达到 2450 亿美元。到过。 数位出版和内容流媒体市场中的公司正在开发渐进式 Web 应用程序 (PWA) 以推动用户参与并增加收入。 PWA 是一种在 Web 浏览器中显示为网站的应用程序。 PWA 允许开发人员开发适用于所有平台和设备的单个应用程序,从而显着减少应用程序开发所需的时间和资源。 PWA 帮助 Web 内容髮布者最大限度地扩大影响范围,提高用户参与度,并在不同的媒体平台上提供统一的客户体验。 例如,由 Google 支持和开发的 Flutter 是一种现代框架,用于为 iOS 和 Android 等操作系统开发移动应用程序。 美国新闻出版商华盛顿邮报开发的 PWA 已成功将用户参与度提高 5 倍。
全球数位出版和内容流媒体市场根据类型、产品和应用进行细分。 按类型分为内容流媒体和数位出版。 按产品分为订阅型和点播型。 此外,按应用分为中小企业和大型企业。 按产品划分,订阅细分预计在预测期内将占据很大份额。
OTT 解决方案通过互联网提供电影和电视内容,无需用户订阅传统的有线或付费电视服务。 由于对业务流程自动化和宽带基础设施丰富的需求不断增加,预计该行业在预测期内将出现显着增长。 OTT 的新兴特征,例如混合货币化模式、数位原创内容以及由于激烈竞争导致的内容碎片化,预计将进一步推动该细分市场的增长。
全球数位出版和内容流媒体市场分为北美(美国、加拿大)、欧洲(意大利、西班牙、德国、法国等)和亚太地区(印度、中国、日本、韩国等) ), Rest of World 按地区进一步细分,包括(中东和非洲、拉丁美洲)。 可以根据要求在特定地区或国家层面分析市场。 其中,亚太地区预计在预测期内增长显着,而北美地区预计在数位出版和内容流媒体市场增长显着。
预计北美将占据数位出版和内容流媒体市场的很大份额。 预计非洲将成为预测期内增长最快的地区。 为了更具可扩展性和更实惠的内容交付,内容流媒体服务提供商正在提供低成本的会员服务,尤其是在印度、巴西和一些非洲国家等发展中国家的视频流媒体服务正在增加。 例如,Netflix 在印度的起价为每月 500 印度卢比(7.1 美元),在美国为 7.99 美元。 在巴西,Netflix 的月度套餐起价为 19.9 巴西雷亚尔(5 美元)。 同样,亚马逊提供 Prime Video 订阅服务,美国每年 119 美元,印度 999 印度卢比(14.5 美元)。
全球数位出版和内容流媒体市场的主要参与者是 Adob□□e Inc.、Xerox Corp.、Google LLC、Amazon、RELX 等。 市场参与者通过采用併购、合作伙伴关係、合作、筹款和新产品发布等各种战略为市场增长做出重大贡献,以保持市场竞争力。。 例如,2018 年 4 月,Amazon.com, Inc. 与谷歌合作,将官方 YouTube 应用程序引入亚马逊的 Fire TV。 这些对电视和其他娱乐内容的补充服务预计会对市场上现有的主要参与者构成威胁。
The global digital publishing and content streaming market size was valued at $129 billion in 2022, and is projected to reach $245 billion by 2030, registering a CAGR of 9.6% during the forecast period (2023-2030). Companies in the digital publishing and content streaming market are developing progressive web applications (PWAs) to drive user engagement and boost revenues. PWAs are applications within a web browser, displayed as a website. PWAs enable developers to develop a single app that can work across all platforms and devices, leading to significant savings in the time and resources required for app development. PWAs help web content publishing companies to maximize reach, increase the level of user engagement, and provide a unified customer experience across different media platforms. For instance, Flutter, supported and developed by Google, is the latest framework used for developing mobile applications for operating systems such as iOS and Android. Additionally, PWAs developed by Washington Post, an American news publishing company, have resulted in rising in user engagement by as much as five times.
The global digital publishing and content streaming market is segmented based on type, product, and application. Based on the type, the market is segmented into content streaming and digital publishing. On the basis of product, the market is segmented into subscription, and on-demand. Further, on the basis of application, the market is sub-segmented into small and medium enterprises, and large enterprises. Among the product segment, the subscription sub-segment is expected to cater to a prominent market share over the forecast period.
OTT solutions deliver film and TV content through the internet without users' subscriptions to traditional cable or pay-TV services. The segment is expected to witness a noticeable growth over the forecast period owing to the growing demand for improved automation of business processes and the full availability of broadband infrastructure. OTT's emerging features such as hybrid monetization models, digital original content, and content fragmentation due to intensive competition are expected to further propel the segment growth.
The global Digital Publishing and Content Streaming market is further segmented based on geography including North America (the US, and Canada), Europe (Italy, Spain, Germany, France, and Others), Asia-Pacific (India, China, Japan, South Korea, and Others), and the Rest of the World (the Middle East &Africa, and Latin America). The market can be analyzed for a particular region or country level as per the requirement. Among these, the Asia-Pacific regional market is expected to cater prominent growth over the forecast period, however, the North American region is projected to experience considerable growth in the digital publishing and content streaming market.
North America is expected to hold a major share in the digital publishing and content streaming market. Africa is expected to be the fastest-growing region in the forecast period. For more scalable and affordable content distribution, content streaming service providers are providing low-cost membership services, particularly for video streaming, in developing nations like India, Brazil, and some African nations. For instance, Netflix offers its monthly plan starting at INR 500 ($7.1) in India, whereas subscription plans in the US start at $7.99. Netflix subscription in Brazil starts at BRL 19.9 ($5). Similarly, Amazon offers a prime video subscription which costs $119 a year in the US and INR 999 ($14.5) in India.
The major companies serving the global digital publishing and content streaming market include Adobe Inc., Xerox Corp., Google LLC, Amazon, RELX, and others. The market players are considerably contributing to the market growth by the adoption of various strategies including mergers and acquisitions, partnerships, collaborations, funding, and new product launches, to stay competitive in the market. For instance, in April 2018, Amazon.com, Inc. partnered with Google to bring official YouTube applications to Amazon's Fire TV. These complementary services for television and other entertainment content are anticipated to pose a threat to existing key players in the market.