市场调查报告书
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2023-2030年全球香氛市场Global Fragrance Market 2023-2030 |
全球香水市场按产品类型和分销渠道进行细分。根据产品类型,市场被细分为化妆品和洗浴用品、香水和家用产品,如肥皂、洗涤剂和蜡烛。基于分销渠道,市场被细分为在线零售和线下零售。在分销渠道中,线下零售部分预计将占到大部分市场份额。在实体店购物可以让消费者在购买前看到、触摸和闻到产品,这对香水、肥皂和其他香氛产品等产品来说可能特别重要。
化妆品和盥洗用品部分在全球香水市场上占有突出的份额
根据产品类型,市场被细分为化妆品和盥洗用品、香水,以及肥皂、洗涤剂和蜡烛等家用产品。在这些产品中,化妆品和盥洗用品部分预计将在预测期内占据重要的市场份额。化妆品和盥洗用品的高市场份额可归因于几个因素。首先,这些产品被许多消费者认为是必不可少的,并且每天都在使用。其次,这些类别的产品种类繁多,从肥皂和洗发水等必需品到高端护肤品和香水等奢侈品。这种产品的多样性使公司能够满足广泛的消费者的偏好和价格点。
全球香水市场根据地域划分,包括北美(美国和加拿大)、欧洲(意大利、西班牙、德国、法国和其他)、亚太(印度、中国、日本、韩国和其他)和世界其他地区(中东和非洲以及拉丁美洲)。可以根据要求对特定地区或国家层面的市场进行分析。在这些地区中,亚太地区预计将产生最高的市场份额,其次是北美市场。由于各种因素,包括对高档香水的需求增加,消费者可支配收入的增加,以及对奢侈品和自我护理产品的兴趣增加,预计它的增长速度最快。
亚太地区预计将在全球香水市场中占据主导地位
推动该地区市场增长的关键因素是该地区的人口,因为人口多直接影响到该地区的购买力,更多的人购买香氛产品。根据联合国的数据,截至2020年,亚太地区的人口估计约为46.4亿人。支持市场增长的另一个因素是主要市场参与者的存在,他们经常推出新的和创新的香水产品,以满足不断增长的消费者需求,还有一些外国公司正在扩大他们在该地区的影响力。例如,意大利时尚品牌范思哲于2020年在中国推出了一款名为 "迪伦绿松石 "的新香水。这款香水是一种清新的果香,灵感来自地中海。同样,法国奢侈品牌卡地亚于2020年底在中国推出了一款名为 "Pasha de Cartier "的新香水。这款香水被描述为对经典香味的清新和现代诠释。
服务于全球香水市场的主要公司包括International Flavors & Fragrances Inc., Sensient Technologies Corp., Givaudan SA, Symrise AG等。这些公司通过采取各种策略,包括合并和收购、伙伴关系、合作、投资和推出新产品,以保持市场竞争力,大大促进了市场的增长。例如,雅芳产品公司在2022年首次推出了一种新的白色Oud accord香水。黑色宏伟李子的浓郁果香、白色栀子花的香味以及温暖的奶油香草完成了这款明亮的白色Oud accord心。
Global fragrance market is anticipated to grow at a considerable CAGR of 4.5% during the forecast period. The worldwide fragrance market is being driven by rising living standards and increased buying power. Manufacturers are working on product variety because consumers desire creative items made with natural substances rather than synthetic fragrances. These scents are often used in everyday home items including soaps and detergents, shampoos, shower gels, body care products, lotions, and others such as candles, sprays, and cosmetics.
The global fragrance market is segmented by product type and distribution channel. Based on product type, the market is sub-segmented into cosmetics and toiletries, perfumes, and household products such as soaps, detergents, and candles. Based on distribution channel, the market is sub-segmented into online retail and offline retail. Among distribution channels, the offline retail segment is expected to account for the majority of market share. Shopping in physical stores allows consumers to see, touch, and smell products before making a purchase, which can be particularly important for products such as perfumes, soaps, and other fragrance products.
Based on product type, the market is sub-segmented into cosmetics and toiletries, perfumes, and household products such as soaps, detergents, and candles. Among these, the cosmetics and toiletries segment is expected to hold a significant market share during the forecast period. The high market share of cosmetics and toiletries can be attributed to several factors. First, these products are considered essential by many consumers and are used on a daily basis. Second, there is a wide variety of products available in these categories, ranging from necessities such as soap and shampoo to luxury items like high-end skincare products and perfumes. This diversity of products allows companies to cater to a wide range of consumer preferences and price points.
The global fragrance market is segmented based on geography, including North America (the US and Canada), Europe (Italy, Spain, Germany, France, and others), Asia-Pacific (India, China, Japan, South Korea, and others), and the rest of the world (the Middle East and Africa and Latin America). The market can be analyzed for a particular region or country level as per the requirement. Among the regions, the Asia-Pacific region is expected to generate the highest market share, followed by the North American market. It is expected to grow at the fastest rate owing to various factors, including increasing demand for premium fragrances, a rise in consumer disposable income, and a growing interest in luxury and self-care products.
The key factor driving the market's growth in the region is the region's population, since a high population directly affects the purchasing power of the region, and more people purchase fragrance products. According to the United Nations, the estimated population of the Asia-Pacific region as of 2020 is approximately 4.64 billion people. Another factor that supports the market's growth is the presence of key market players that frequently launch new and innovative fragrance products to meet the rising consumer demand, as well as foreign companies that are expanding their reach in the region. For instance, Italian fashion house Versace launched a new fragrance in China in 2020 called "Dylan Turquoise." The fragrance is a fresh and fruity scent inspired by the Mediterranean. Similarly, French luxury brand Cartier launched a new fragrance in China in late 2020 called "Pasha de Cartier." The fragrance is described as a fresh and modern interpretation of a classic scent.
The major companies serving the global fragrance market include: International Flavors & Fragrances Inc., Sensient Technologies Corp., Givaudan SA, Symrise AG, and others. These companies are considerably contributing to the market's growth through the adoption of various strategies, including mergers and acquisitions, partnerships, collaborations, investments, and new product launches to stay competitive in the market. For instance, Avon Products, Inc. debuted a new white Oud accord fragrance in 2022. The rich fruitiness of black grandeur plums, a scent of white flowery gardenias, and warm, creamy vanilla complete this luminous White Oud accord heart.
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