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市场调查报告书
商品编码
1296846
2023-2030年全球增强现实(AR)在医疗领域的应用市场Global Augmented Reality (AR) in Healthcare Market 2023-2030 |
在预测期内,全球增强现实(AR)医疗市场预计将以24.8%的年复合增长率增长。美国食品和药物管理局(FDA)对AR设备的批准,预计将推动全球人工智能在医疗保健市场的增长。例如,2022年12月,美国食品和药物管理局推出了一个新的网页,专门用于整合AR和虚拟现实(VR)技术的医疗设备。该机构已经批准了大约39个AR/VR设备。这个市场上不断增长的初创公司正在进一步促进全球市场的发展。例如,BioFlightVR提供VR/AR医生培训和360°增强视频 - AR/VR医疗培训模块帮助学生和医生完善学习,提高保留率。Medical Realities提供医疗培训产品,专注于AR/VR和游戏 - 医疗程序可以在消费者VR设备上查看,如Oculus Rift。技术进步、医疗数字化、有利的政府倡议、医疗支出的增加以及在外科手术中的使用增加,是推动医疗领域AR市场增长的一些其他关键因素。
全球增强现实(AR)医疗市场根据技术、应用和终端用户进行了细分。基于技术,市场被分为头戴式设备和手持式设备。基于应用,市场被划分为外科应用、康复、培训和医学教育。基于应用,市场被细分为 基于终端用户,市场被细分为医院和诊所、研究实验室和其他。
培训和医学教育将在预测期内表现出可观的增长。
Title:Global Augmented Reality (AR) in Healthcare Market Size, Share & Trends Analysis Report by Technology (Head Mounted Devices and Handheld Devices), by Application (Surgical Application, Rehabilitation, and Training & Medical Education), and by End-User (Hospitals and Clinics, Research Laboratories, and Others) Forecast Period (2023-2030).
The global augmented reality (AR) in healthcare market is anticipated to grow at a CAGR of 24.8% during the forecast period. The US Food and Drug Administration (FDA) approval for AR devices is anticipated to drive the growth of the global AI in healthcare market. For instance, in December 2022, the US FDA has launched a new webpage dedicated to medical devices that incorporate AR and virtual reality (VR) technologies. The agency has approved some 39 AR/VR devices. The growing startups in this marketplace are further contributing to the global market. For instance, BioFlightVR offers VR/AR doctor training and 360° enhanced videos - AR/VR medical training module helps students and doctors refine their learning and increase retention. Medical Realities offers medical training products, specializing in AR/VR and gaming - Medical procedures can be viewable on consumer VR devices, such as the Oculus Rift. Technological advancements, healthcare digitalization, favorable government initiatives, rising healthcare expenditure, and growing usage in surgical procedures are some of the other key factors driving the growth of the AR in healthcare market.
The global augmented reality (AR) in healthcare market is segmented based on technology, application, and end-user. Based on technology, the market is bifurcated into head mounted devices and handheld devices. Based on application, the market is segmented into surgical application, rehabilitation, and training & medical education. Based on application, the market is sub-segmented into Based on end-user, the market is segmented into hospitals and clinics, research laboratories, and others.
Training & Medical Education to Exhibit Considerable Growth Over the Forecast Period
Training & medical education is anticipated to exhibit considerable growth during the forecast period. AR is being widely adopted for education and training purposes for medical personnel. Since AR-based learning modules provide anatomical visualization and simulation it gives the medical personnel a more wholesome complete learning experience. Apps such as mHealth technology is a surgical simulator training platform that allows medical students and specialists to prepare for surgery, learn new procedures, and test their knowledge - all on mobiles.
Regional Outlooks
The global augmented reality (AR) in healthcare market is further segmented based on geography, including North America (the US and Canada), Europe (Italy, Spain, Germany, France, and others), Asia-Pacific (India, China, Japan, South Korea, and others), and the Rest of the World (the Middle East & Africa and Latin America).Among these, the Asia-Pacific market is anticipated to cater to a considerable growth over the forecast period. Technological advancements, growing healthcare expenditure, favorable government initiatives, increasing inclination towards AR & VR technologies are some of the key promoters of the regional market growth.
Global Augmented Reality (AR) in Healthcare Market Growth, by Region 2023-2030
Source: OMR Analysis
North America held a considerable share in the global Augmented Reality (AR) in healthcare market. In North America, the US held a major market share. The presence of key market players in the country along with growing investment in R&D of AR technology is a key factor driving the growth of the regional market. Surgeons and doctors at hospitals such as Imperial College and St. Mary's Hospital in London have begun using Microsoft's HoloLens AR glasses during reconstructive surgery on patients who have suffered severe injuries.
The high adoption rate of AR devices across the region compared to other regions is a key contributing factor to the high share of the regional market. For instance, in April 2023, Ocutrx Technologies, has acquired Spectrum Advanced Manufacturing Technologies, Inc. (Spectrum AMT), a Colorado-based electronics manufacturing and assembly company. The acquisition will support the company's efforts to repatriate its supply chain and leverage Spectrum's infrastructure to produce its OcuLenz AR/XR medical headsets, in compliance with FDA standards on US soil. Such developments across the region are further anticipated to contribute to the market growth.
Market Players Outlook
The key players in the augmented reality (AR) in healthcare market contributing significantly by providing different types of products and increasing their geographical presence across the globe. The key players of the market include Siemens Healthineers, Koninklijke Philips N.V., AccuVein Inc., Vuzix Corp., and Augmented Pixels Inc. among others. These market players are adopting several market strategies including product launch and approvals, merger and acquisition, partnership collaboration and others in order to remain competitive in the market. Product innovation is the core activity to remain competitive in this marketplace. For instance, in April 2022, XRHealth, the gateway to the healthcare metaverse had announced the availability of its AR/VR therapy in the US to treat patients with autism. XRHealth clinicians will be using the company's FDA registered applications to provide a holistic, multidisciplinary treatment for ASD patients, including physical therapy, occupational therapy, and behavioral health, while the platform will provide valuable insights and progress reports for both therapists and patients.
The Report Covers: