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2023-2030年全球豪华酒店市场Global Luxury Hotel Market 2023-2030 |
在预测期间(2023-2030年),全球豪华酒店市场预计将以7.6%的可观复合增长率增长。该市场的增长归因于全球酒店业中豪华物业的崛起等因素。由于越来越多的旅行者寻求高端旅行和住宿体验,豪华酒店行业在后科维德-19时期出现了蓬勃发展。例如,在2022年11月,万豪国际公司宣布其扩展到公寓式住宿,推出万豪BonvoyTM的公寓。该公司正在抓住消费者日益增长的兴趣,在工作和休闲旅行的混合推动下,寻求更多的住宿空间,以及年轻旅行者对更多住宿选择的渴望。领先的酒店公司正在利用人工智能、机器学习、物联网、近场通信、移动支付和数据分析等现代创新技术来改善在线预订,增加广告支出的回报,更好地了解客人的喜好,并培养强大的客户关系。
豪华酒店市场是根据类型和类别来分類的。根据类型,市场被划分为商务酒店、机场酒店、套房酒店、度假酒店,以及其他包括赌场酒店、过境酒店和精品酒店。基于类别,市场被分为连锁和独立。在这些类别中,由于需求的增加和技术的使用,独立子类别预计将占据相当大的市场份额。在全球范围内,酒店业对个性化、简单和吸引人的体验有很大需求。因此,酒店经营者开始部署各种技术来管理服务,如移动签到、数字支付、通过应用程序订购食物、语音控制和生物识别。
由于全球范围内对卫生和安全协议的需求不断增长,在这些类别中,连锁子行业预计将在全球市场中占据突出份额。消费者的行为和期望已经发生了变化,特别是在COVID-19大流行之后,这增加了人们对住宿期间的安全、卫生和健康的关注。因此,酒店业者主要通过引入各种安全预防措施和标准来关注消费者的健康和安全。例如,在2020年5月,雅高公司推出了ALLSAFE,一个卫生和清洁的标签,保证客人完全放心。它从三个方面做到这一点,如全球酒店业最严格的清洁标准和操作程序,由包括必维国际检验集团在内的审计机构认证;与AXA合作伙伴合作的医疗援助。
2023-2030年全球豪华酒店市场增长,按地区划分
Title: Global Luxury Hotel Market Size, Share, and Trends Analysis Report by Type (Business Hotels, Airport Hotels, Suite Hotels, Resorts Hotels, and Others), and by Category (Chain and Independent) Forecast Period (2023-2030).
The global luxury hotel market is anticipated to grow at a considerable CAGR of 7.6% during the forecast period (2023-2030). The market's growth is attributed to factors such as luxury properties on the rise in the hotel industry globally. The luxury hotel industry has seen a boom in the post-Covid - 19 period, as an increasing number of travelers seek high-end travel and stay experiences. For instance, in November 2022, Marriott International, Inc, announced its expansion into apartment-style accommodations with the launch of apartments by Marriott BonvoyTM. The company is seizing upon growing consumer interest among families and friends seeking more space for stays, propelled by the blending of work and leisure travel, and the desire among younger travelers for wider accommodations options. Leading hotel companies are leveraging modern innovations such as artificial intelligence, machine learning, Internet of things, near-field communication, mobile payment, and data analytics to improve online reservations, increase return on advertising spend, better understand guest preferences, and cultivate strong customer relationships.
The luxury hotel market is segmented based on type, and Category. Based on the type, the market is segmented into business hotels, airport hotels, suite hotels, resorts hotels, and others including casino hotels, transit hotels and boutique hotel. Based on category, the market is bifurcated into chain and Independent. Among the category, the independent sub-segment is expected to hold a considerable share of the market owing to the increased demand and use of technology. Globally, there is a significant demand for personalized, simple, and engaging experiences among the hospitality industry. Hence, the hoteliers started deploying various technology to manage services such as mobile check-in, digital payments, ordering food via app, voice control and biometrics.
Among the category, the chain sub-segment is expected to hold a prominent share of the global market due to growing demand for hygiene and safety protocols are implemented globally. Consumer behavior and expectations have shifted, especially after COVID-19 pandemic, which has increased people's concerns towards the safety, hygiene, and health during their stay. Thus, the hotel industry players are mainly focusing on consumer health and safety by introducing various safety precautions and standards. For Instance, in May 2020, Accor SA launched ALLSAFE, a hygiene and cleanliness label that guarantees guests complete peace of mind. It does this in three ways such as the most stringent cleanliness standards and operational procedures in the globe of hospitality, accredited by auditors including Bureau Veritas; medical assistance in collaboration avec AXA Partners.
Global luxury hotel Market Growth, by Region, 2023-2030
The global luxury hotel market is further segmented based on geography, including North America (the US and Canada), Europe (Italy, Spain, Germany, France, and Others), Asia-Pacific (India, China, Japan, South Korea, and Others), and the Rest of the World (the Middle East and Africa, and Latin America). Among these, the Asia-Pacific region is anticipated to grow at a significant rate over the forecast period, owing to the higher demand for rooms. According to hospitability net organization, in December 2022, India had a little over 28,000 branded rooms in the leisure segment spread across the entire country and its insignificant when it is compared to nearby Bali and Phuket, that has around 120,000 branded rooms.
Source: OMR Analysis
The North America region is expected to hold a prominent share in the luxury hotel market, owing to the increasing demand for elasticity to the analysis of luxurious hotel rooms. American customers in luxurious hotels are not sensitive to price so they hesitate to switch hotels when there is an increase in room rate. In addition, American people consider luxury hotels to be reserved for high income persons since the income elasticity of luxury hotel demand is elastic in the high season. Moreover, in the US, income in 2021 increase from 0.7% to 1.8% compared with the previous year. Therefore, high income travelers in the US may stay more in luxury hotels. Managers in the luxurious segment of hotels can change their price in the high season without affecting their business.
Market players' outlook
The major companies serving the global luxury hotel market include Accor SA, Belmond Ltd., Choice Hotels international, Inc., Four Seasons Luxury Resorts Pvt., Intercontinental Hotels Group Plc, and others. The market players are considerably contributing to market growth through the adoption of various strategies, including mergers and acquisitions, partnerships, collaborations, funding, and new product launches, to stay competitive in the market. For instance, in January 2022, Marriott International launched the Marriott design lab to accelerate the development and deployment of new technologies and products.
The report covers:
EUROPEAN LUXURY HOTEL MARKET RESEARCH AND ANALYSIS BY CATEGORY, 2022-2030 ($ MILLION)