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市场调查报告书
商品编码
1311894
2023-2030 年全球保湿霜市场Global Moisturizer Market 2023-2030 |
在预测期内,全球保湿霜市场预计将以 6.2% 的复合年增长率增长。市场增长的原因包括全球对技术进步的需求不断增加。制造商正在引入神经酰胺复合物等先进的保湿配方成分。例如,2023 年,Suganda Moisturizer 推出了一款轻盈、舒缓肌肤的保湿霜,以恢复受损的皮肤屏障。它采用保湿配方,能减少皮肤泛红,使皮肤更加平衡。此外,它还含有神经酰胺复合物(2.5%),由 3 种神经酰胺、胆固醇和游离脂肪酸组成。此外,它还含有积雪草提取物(0.25% Madecassoside)、舒缓肌肤的胶体燕麦片(0.5%)和支持屏障的烟酰胺。
保湿霜市场根据产品类型、形式和销售渠道进行细分。根据产品类型,市场可细分为润肤剂、闭塞剂和保湿剂。根据形态,市场又分为膏霜、乳液和凝胶。此外,根据分销渠道,市场被细分为超市和大卖场、专卖店和便利店、药店和药房以及网络。在产品类型中,由于肥皂和其他个人护理公司对润肤剂的需求不断增加,预计润肤剂细分市场将占据很大的市场份额。此外,润肤剂生产商正在开发采用润肤剂的多功能综合产品,预计这将极大地推动润肤剂行业的增长。
在各形态细分市场中,乳霜子细分市场预计将在预测期内实现显著增长。膏霜细分市场的增长归因于全球对创新、高效膏霜的需求不断增长。一些主要市场参与者也在开发和推出新产品,以满足对各种肤质面霜(如干性和敏感性皮肤面霜)的需求。例如,拉诺公司于 2022 年 3 月推出了 101 干性皮肤超级面霜,这是一款针对敏感、极度干燥皮肤的浓缩超级面霜,含有三重羊毛脂、甜杏仁和乳木果油。香草强效护手霜也建议用于脚部,适用于极度干燥的手部和指甲。它不含合成香料、苯甲酸酯、凡士林、PEG、矿物油和硫酸盐。
保湿霜市场根据地域进行分析,包括北美(美国和加拿大)、欧洲(意大利、西班牙、德国、法国及其他)、亚太地区(印度、中国、日本、韩国及其他)和世界其他地区(中东、非洲和拉丁美洲)。其中,北美洲预计将在预测期内实现显著增长,主要原因是消费者对个人护理产品中天然成分的偏好需求不断增加。
在所有地区中,亚太地区预计将在预测期内占据保湿霜市场的重要份额。推动该地区市场增长的主要因素包括:整个地区的护肤意识不断增强。如今,人们对护肤品(如含有透明质酸钠和 SPF40 的护肤品)的认识和重要性大大提高,以保持皮肤健康。此外,越来越多的明星代言产品也是推动市场增长的另一个因素。例如,2022 年 11 月,印度宝莱坞明星迪皮卡-帕度柯妮(Deepika Padukone)推出了嫩肤保湿霜 Ashwagandha Bounce 和防晒滴露 Patchouli Glow。这两款产品都隶属于新成立的自我保健品牌 82°E。Ashwagandha Bounce 是一款丰润而轻盈的保湿霜,含有透明质酸钠,可提供长效保湿,此外还含有芦荟,有助于恢复皮肤弹性。广藿香焕彩防晒霜 SPF 40 广谱 PA+++,通过混合广藿香叶提取物和神经酰胺,保护皮肤屏障,抵御阳光的伤害。
服务于全球保湿霜市场的主要公司包括Amorepacific Us, Inc.、雅芳产品公司(Avon Products)、拜尔斯道夫股份公司(Beiersdorf AG)、高露洁棕榄公司(Colgate-Palmolive Co.)、科蒂公司(Coty Inc.这些市场参与者通过采取各种战略,如并购、建立伙伴关系、合作、融资和推出新产品来保持竞争力,从而大大促进了市场的增长。例如,2022 年 9 月,欧莱雅签署了一项收购 Skin better Science 的协议,这是一家由医生配发的美国护肤品系列,结合了专利的有效成分和华丽的感官质地,并得到了创新皮肤科学的支持。
Title: Global Moisturizer Market Size, Share & Trends Analysis Report by Product Type (Emollients, Occlusive, and Humectants), by Form (Cream, Lotion, and Gel), and by Distribution Channel (Supermarkets and Hypermarkets, Specialty and Convenience Stores, Pharmacy and drugstore, and Online Retail) Forecast Period (2023-2030).
The global moisturizer market is expected to grow at a CAGR of 6.2% during the forecast period. The market growth is attributed to factors such as the increasing demand for technological advancement across the globe. Manufacturers are introducing advanced moisturizer formulation components such as ceramide complex. For Instance, in 2023, Suganda Moisturizer launched a light-weight, skin-soothing moisturizer to restore the damaged skin barrier. It has a hydrating formula that reduces skin redness and leaves the skin more balanced. Moreover, it consists of Ceramide Complex (2.5%), that consists of 3 Ceramides, cholesterol, and free fatty acids. Additionally, it has Centella Extract (0.25% Madecassoside), Colloidal oatmeal to soothe skin (0.5%), and niacinamide to support the barrier.
The moisturizer market is segmented based on product type, form, and distribution channel. Based on product type, the market is sub-segmented into emollients, occlusive, and humectants. Based on the form, the market is augmented into cream, lotion, and gel. Furthermore, based on distribution channel, the market is sub-segmented into supermarkets and hypermarkets, specialty and convenience stores, pharmacies and drugstores, and online. Among the product type, the emollients sub-segment is projected to hold a significant market share owing to the increasing demand for emollients as a result of soap and other personal care companies. Additionally, emollient manufacturers are creating integrated products that employ emollients for their multifunctional properties, which are anticipated to significantly boost the emollient industry's growth.
Among the form segments, the cream sub-segment is anticipated to cater a prominent growth over the forecast period. The growth of the cream sub-segment is attributed to the growing demand for innovative and effective cream across the globe. Several major market players are also developing and introducing new products to cater to the demand for various kinds of skin texture creams, such as dry and sensitive skin creams. For instance, in March 2022, Lano launched the 101 Dry Skin Super-Cream is promoted as a concentrated super-cream for sensitive, extremely dry skin that includes triple lanolin, sweet almond, and shea butter. The Vanilla Hand Cream Intense is also suggested for use on the feet and is intended for extremely dry hands and nails. It is free of synthetic scents, parabens, petrolatum, PEGs, mineral oil, and sulphates.
The moisturizer market is analyzed based on geography, including North America (the US and Canada), Europe (Italy, Spain, Germany, France, and others), Asia-Pacific (India, China, Japan, South Korea, and others), and the Rest of the World (the Middle East and Africa, and Latin America). Among these, North America is projected to witness a prominent growth over the forecast period, primarily driven by the increasing demand for consumers' preference for natural components in personal care products.
Among all the regions, the Asia-Pacific region is anticipated to hold a significant share of the moisturizer market during the forecast period. The region market growth is primarily driven by factors such as the increasing awareness of skincare across the region. Nowadays, there is a considerable increase towards the awareness and importance of skincare products, such as those containing sodium hyaluronate and SPF 40, for maintaining healthy skin. Furthermore, the growing endorsement of products by celebrity is another factor anticipated to drive the market growth. For instance, in November 2022, Indian Bollywood celebrity Deepika Padukone launched Ashwagandha Bounce, a rejuvenating moisturizer, and Patchouli Glow, a sunscreen drops. Both products fall under the newly inaugurated self-care brand 82°E. A rich yet lightweight moisturizer, Ashwagandha Bounce contains sodium hyaluronate for long-lasting hydration in addition to ashwagandha to help restore skin elasticity. Patchouli Glow sunscreen, SPF 40 broad spectrum PA+++, protects the skin's barrier and offers protection from the sun's damaging rays by mixing Patchouli leaf extract and ceramides.
The major companies serving the global moisturizer market include: Amorepacific Us, Inc., Avon Products, Beiersdorf AG, Colgate-Palmolive Co., Coty Inc., and others. These market players are considerably contributing to market growth by adopting various strategies such as mergers and acquisitions, partnerships, collaborations, funding, and new product launches to stay competitive. For instance, in September 2022, L'Oreal signed an agreement to acquire Skin better Science, a physician-dispensed American skincare line that combines patented, effective components with magnificent sensory textures and is supported by innovative dermatological science.