市场调查报告书
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1311904
2023-2030 年全球婴儿尿布市场Global Baby Diaper Market 2023-2030 |
在预测期内,全球婴儿纸尿裤市场预计将以 4.3% 的可观复合年增长率增长。不断增长的婴儿人口和舒适纸尿裤的供应是推动全球婴儿纸尿裤市场发展的主要因素。此外,人们可支配收入的增长、女性劳动人口的增加以及识字率的提高也进一步促进了全球婴儿纸尿裤市场的增长,这些因素决定了家庭的生活水平和消费模式。在预测期内,消费者对婴儿健康和卫生的日益关注可能会推动市场的发展。纸尿裤所用面料、吸收能力和特殊的用户友好功能的不断进步,使竞争者获得了更高的市场份额。
人们对天然卫生产品的需求日益增长,这为市场参与者开发生物基一次性尿布提供了新的机会。主要竞争者都致力于采用创新的纸尿裤技术。生态友好型/生物可降解纸尿裤、电子纸尿裤、有机纸尿裤和裤式纸尿裤是全球婴儿纸尿裤市场的一些主要趋势。
Title: Global Baby Diaper Market Size, Share & Trends Analysis Report Market by Product Type (Cloth Diaper and Disposable Diaper), by Distribution Channel (Supermarkets/Hypermarkets, Convenience/Grocery Stores, Pharmacy/Drug Stores, Online Retail Channels, and Others) Forecast Period (2023-2030).
The global baby diaper market is anticipated to grow at a considerable CAGR of 4.3% during the forecast period. The rising baby's population along with availability of comfortable diapers is a major factor driving the global baby diaper market. Besides that, the growing disposable income of the people, the rising female working population, and the increasing rate of literacy that determine the living standards and consumption patterns of families are further contributed to the growth of the global baby diaper market. Consumers' growing health and hygiene concerns for their babies is likely to drive the market during the forecast period. Ongoing advancements in the fabric used in a diaper, absorption capabilities, and special user-friendly features of diapers have led to competitors gaining a higher market share.
Increasing demand for natural and hygienic products is offering new opportunities for market players to develop bio-based disposable diapers. Key players are indulged in the adoption of innovative diaper technology. Eco-friendly/bio-degradable diapers, electronic diapers, organic diapers, and pant-style diaper are some of the key trends in the global baby diaper market.
The global baby diaper market is segmented based on product type and distribution channel. Based on product type, the market is bifurcated into cloth diaper and disposable diaper. Based on distribution channel, the market is sub-segmented into supermarkets/hypermarkets, convenience/grocery stores, pharmacy/drug stores, online retail channels, and other.
One of the major drivers is the increasing awareness and concern for environmental sustainability. As more people become conscious of the impact of disposable diapers on the environment, they are turning to cloth diapers as a greener alternative. These diapers can be reused multiple times, reducing the amount of waste that ends up in landfills. Another significant driver is the growing preference for natural and chemical-free products. Parents and caregivers are becoming more cautious about the materials that come into contact with their babies' delicate skin. Cloth diapers, made from soft and breathable fabrics, offer a natural and hypoallergenic option that minimizes the risk of irritation and allergies.
There are new and emerging market players that are further contributing to the market with their innovative natural product preferences. For instance, in January 2023, Amrita Saigal, the founder of Kudos, a sustainable diaper company, secured a $250,000 investment on the popular show "Shark Tank." Saigal's mission to create environmentally friendly and chemical-free diapers caught the attention of investor Mark Cuban and guest shark Gwyneth Paltrow. Kudos, which generated $850,000 in revenue in its first year, uses cotton and other sustainable materials in its disposable diapers. The investors were impressed by Saigal's track record and her dedication to pursuing her entrepreneurial ideas. With plans to expand into other product lines and online retailers, Kudos aims to become a household name.
The global baby diaper market is further segmented based on geography, including North America (the US and Canada), Europe (Italy, Spain, Germany, France, and others), Asia-Pacific (India, China, Japan, South Korea, and others), and the Rest of the World (the Middle East & Africa and Latin America). Among these, North America regional market is expected to hold a considerable share in the global baby diaper market.
Among all the regions, the Asia-Pacific region is expected to witness the highest growth over the forecast period. The growing number of working women in the population across the region is a key factor driving the market growth. World Bank data indicates that the female labor participation rate in East Asia-Pacific has increased significantly from 43.7% in 2016 to 43.94 % in 2021. In the Asia-Pacific, China alone records the birth of approximately 18 million babies every year. The high number of baby birth has made significant contribution to the China's baby diaper market. The declaration of the third-child policy in China has played a great role in increasing the demand for baby diapers. Apart from these, a wider distribution network and easy availability of numerous brands in the local markets is further driving the regional market growth.
The major companies serving the global baby diaper market include: The Procter & Gamble Co. (P&G), Kimberly-Clark Corp., Unicharm Corp., Johnson & Johnson, and Kao Corp. among others. The market players are considerably contributing to the market growth by the adoption of various strategies, including mergers and acquisitions, partnerships, collaborations, and new product launches, to stay competitive in the market. For instance, in December 2022, TerraCycle's Loop, known for its circular reuse platform, launched the first cloth diaper service in the continental US. The Loop Diaper Service offers delivery, pick-up, and professional cleaning, providing a convenient and eco-friendly option for parents. Customers can choose from various diaper bundles, receive reusable diapers and inserts, and schedule pick-ups for dirty diapers. Loop's advanced cleaning methods ensure safety and quality standards. This expansion aligns with Loop's mission to shift from single-use packaging to reusable alternatives.