市场调查报告书
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2023-2030 年全球虚拟实境 (VR) 医疗保健市场Global Virtual Reality (VR) in Healthcare Market 2023-2030 |
全球医疗保健虚拟实境 (VR) 市场预计在预测期内(2023-2030 年)将以 35.3% 的CAGR成长。越来越多的监管支持、越来越多地采用基于VR 的医疗教育和培训、VR 技术的快速进步以及医疗保健的可负担性和可及性不断提高,正在推动医疗保健领域对VR 的市场需求。在医疗保健领域,VR 可用于多种用例,例如增强学习体验的医疗培训、手术模拟、透过为患者提供身临其境的体验来进行疼痛管理,以及心理健康和心理治疗。一家名为 XRHealth 的公司为心理健康问题提供基于虚拟实境的个人化治疗,帮助使用者减轻神经系统的压力,并平静过度思考的头脑。
医疗保健市场的全球虚拟实境按组件、应用程式和最终用户进行细分。根据组件,市场分为硬体、软体和服务。根据应用,市场细分为培训和教育、手术、诊断、疼痛管理和心理健康。根据最终用户,市场细分为医院和诊所、研究机构以及医学院和大学以及製药公司等其他应用。 VR 应用预计将在医学院和大学中成长。 VR 在医学教育中的应用透过提供真实的环境来实现沉浸式学习。 VR 在医学教育中有多种用例,例如学习解剖学,允许使用者学习和目视检查高度逼真的骨骼、器官、组织、血管和肌肉 3D 模型,为护理师和医生提供基于人工智慧的交流学习,为外科医师、ICU 工作人员和护理师模拟医疗程序,以实现无风险学习。考虑到VR在医疗保健领域的广泛应用,这些公司还提供可用于医学教育领域的产品。例如,一家名为牛津医学模拟的公司提供人工智慧控制的虚拟实境医疗和护理模拟。本产品为学习者提供个人化学习,帮助教育工作者提供灵活且有效率的学习。
预计医院和诊所细分市场将在全球医疗保健市场虚拟实境 (VR) 市场中占据相当大的份额。
Title: Global Virtual Reality (VR) in Healthcare Market Size, Share, and Trends Analysis Report By Component (Hardware, Software, and Services), By Application (Training and Education, Surgery, Diagnostics, Pain management, Mental health), and by end-user (Hospitals and Clinics, Research institutions and others (Medical Schools and Universities, Pharmaceutical Companies),Forecast Period (2023-2030).
The global virtual Reality (VR) market in healthcare is anticipated to grow at a CAGR of 35.3% during the Forecast Period (2023-2030). Growing regulatory support, increasing adoption of VR-based medical education and training, rapid technological advancements in VR technology, and growing affordability and access to healthcare are driving market demand for VR in the healthcare sector. In healthcare, VR can be used for multiple use cases such as medical training to enhance the learning experience, surgery simulation, pain management by providing immersive experience to patients, and mental health and psychological therapies. A company named XRHealth provides Virtual reality-based personalized therapy for mental health issues which helps users to de-stress the nervous system, and quiet the overthinking mind.
The global virtual reality for the healthcare market is segmented by component, application, and end-user. Based on the component, the market is sub-segmented into hardware, software, and services. Based on application, the market is sub-segmented into training and education, surgery, diagnostics, pain management, and mental health. Based on the end-user, the market is sub-segmented into hospitals and clinics, research institutions, and other applications such as medical schools and universities, and pharmaceutical companies. VR applications are anticipated to grow in medical schools and universities. Applications of VR in medical education enable immersive learning by providing a realistic environment. There are multiple use cases of VR in medical education such as learning anatomy which allows users to learn and visually inspection of Highly realistic 3D models of bones, organs, tissues, blood vessels, and muscles, AI-based communication learning for nurses and physicians, simulation of medical procedures for surgeons, ICU workers and nurses which enables risk-free learning. Considering the wide range of applications of VR in healthcare, the companies are also offering products that can be used in the medical education sector. For instance, a company named Oxford Medical Simulation provides AI-controlled, virtual reality medical and nursing simulation. The product provides personalized learning to learners which helps educators to provide flexible and efficient learning.
The Hospital and Clinic Sub-Segment is Anticipated to Hold a Considerable Share of the Global virtual reality (VR) for the healthcare Market.
The global hospital industry has seen significant growth in recent years owing to factors such as the rising prevalence of chronic diseases, increasing disposable income and affordability of healthcare treatments globally, growing healthcare awareness among the population, technological advancements in healthcare treatments which are helping to reduce treatment costs and growing government support in terms of policies and infrastructure investments primarily after COVID-19. With growing access to healthcare, hospitals, and clinics are also focusing on leveraging technology to improve patient experience, treatment quality, and operational efficiency. In hospitals and clinics, VR technology can be used for pain management, anxiety reduction, planning, and practicing complex patient surgeries by creating 3D models, for physical therapy and rehabilitation, to treat the mental health of patients. For instance, in August 2022, a team of international surgeons successfully separated two three-year-old twins conjoined at the heads after training and preparing in virtual reality simulations. The final operation lasted for 27 hours and involved a team of 100 medical experts. Additionally, with developments in 5G networking, the research and developments in remote surgery using VR is growing globally. For instance, In November 2019, a remote surgery operation was carried out for the first time in Italy on the 5G network of Vodafone in collaboration with the Italian Institute of Technology (IIT) and the IRCSS Hospital San Raffaele.
The global virtual reality (VR) for healthcare market is further segmented based on geography including North America (the US, and Canada), Europe (UK, Italy, Spain, Germany, France, and the Rest of Europe), Asia-Pacific (India, China, Japan, South Korea, and Rest of Asia), and the Rest of the World (the Middle East & Africa, and Latin America). Among these, The European healthcare sector is growing significantly due to growing disposable income and access to healthcare services. Growing government spending in healthcare is driving growth for the regional healthcare industry.
The North American Region Is Expected to Grow Significantly In The Global Virtual Reality (VR) Market For Healthcare Market.
North America is anticipated to hold a prominent share in virtual reality (VR) for healthcare due to factors such as the growing regulatory support, the significant presence of VR companies in the region, better disposable income, and access to healthcare treatments, growing government expenditure in healthcare sector among others. According to National Health Expenditures 2021 of the US, U.S. healthcare spending grew 2.7 percent in 2021, reaching $4.3 trillion or $12,914 per person. The total share of health spending in the country's GDP was 18.3%. Hospital care spending accounted for 31.0%, which was the highest followed by Physician and Clinical Services (20.0%). The US Food and Drugs Administration (FDA) has also reviewed and authorized for marketing of a growing number of devices through 510(k) clearance. The list of authorized products is available on the official website of the US FDA.
The major companies serving the global virtual reality market for the healthcare market include: Surgical Theater, Inc., AppliedVR, Inc., Vicarious Surgical, Augmedics, and Osso VR among others. Companies are adopting strategies such as raising investments and focusing on research and development to stay competitive in the market. For instance, in December 2022, Kauvery Hospital Group invested an undisclosed amount in IIT-Madras incubated startup MediSim VR. MediSim VR uses Virtual reality in the area of medical simulation training for medical college students. According to the company, the funds received will be used for business expansion and Research and development.