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封面
市场调查报告书
商品编码
1483037

全球广告科技市场 2024-2031

Global AdTech Market 2024-2031
出版日期: | 出版商: Orion Market Research | 英文 175 Pages | 商品交期: 2-3个工作天内

价格

AdTech 市场规模、份额和趋势分析报告，按产品（解决方案和服务）、广告类型（程序化广告、搜寻广告、展示广告、行动广告、电子邮件行销等）以及行业垂直（媒体和娱乐、BFSI） 、零售和消费品、IT 和电信、医疗保健、酒店、运输和物流等）预测期(2024-2031)

预计在预测期内（2024-2031 年），AdTech 市场将以 12.7% 的复合年增长率成长。人工智慧（AI）和机器学习（ML）在广告中的日益采用，以及提高个人化和有效的广告定位是支持全球市场成长的关键因素。 AdTech 行销机构采用创新技术来提高行销活动绩效和品牌曝光度，对于驾驭不断变化的数位广告格局至关重要。

目录

第 1 章：报告摘要

  • 目前行业分析及成长潜力展望
  • 研究方法和工具
  • 市场区隔
    • 按细分
    • 按地区

第 2 章：市场概述与见解

  • 报告范围
  • 分析师见解和当前市场趋势
    • 主要发现
    • 建议
    • 结论

第 3 章：竞争格局

  • 主要公司分析
  • Amazon.com, Inc.
    • 概述
    • 财务分析
    • SWOT分析
    • 最近的发展
  • Google LLC
    • 概述
    • 财务分析
    • SWOT分析
    • 最近的发展
  • Meta Platforms, Inc.
    • 概述
    • 财务分析
    • SWOT分析
    • 最近的发展
  • 关键策略分析

第 4 章：市场细分

  • 全球广告科技市场（按产品划分）
    • 解决方案
      • 需求方平台 (DSP)
      • 供应方平台 (SSP)
      • 广告网路
      • 资料管理平台 (DMP)
      • 广告交易平台
      • 其他（代理交易台 (ATD)
    • 服务
      • 专业的服务
      • 管理服务
  • 按广告类型分類的全球 AdTech 市场
    • 程式化广告
    • 搜寻广告
    • 展示广告
    • 行动广告
    • 电子邮件行销
    • 其他（原生广告）
  • 按垂直行业分類的全球广告技术市场
    • BFSI
    • 零售及消费品
    • 资讯科技与电信
    • 卫生保健
    • 款待
    • 运输与物流
    • 其他（教育）

第 5 章：区域分析

  • 北美洲
    • 美国
    • 加拿大
  • 欧洲
    • 英国
    • 德国
    • 义大利
    • 西班牙
    • 法国
    • 欧洲其他地区
  • 亚太
    • 中国
    • 印度
    • 日本
    • 韩国
    • 亚太其他地区
  • 世界其他地区

第 6 章：公司简介

  • Adobe Inc.
  • Amobee, Inc.
  • Criteo
  • Index Exchange
  • Magnite, Inc.
  • MediaMath Inc.
  • NextRoll, Inc.
  • Nexxen Group
  • OpenX Technologies Inc.
  • Oracle Corp.
  • Outbrain Inc.
  • PubMatic, Inc.
  • Quantcast Corp.
  • ROKU, INC.
  • SmartyAds
  • Taboola, Inc.
  • The Trade Desk, Inc.
  • Viant Technology LLC
Product Code: OMR2028204

AdTech Market Size, Share & Trends Analysis Report by Offering (Solution and Service), by Advertising Type (Programmatic Advertising, Search Advertising, Display Advertising, Mobile Advertising, Email Marketing, and Others), and by Industry Vertical (Media & Entertainment, BFSI, Retail & Consumer Goods, IT & Telecom, Healthcare, Hospitality, Transport & Logistics, and Others) Forecast Period (2024-2031)

AdTech market is anticipated to grow at a CAGR of 12.7% during the forecast period (2024-2031). The growing adoption of artificial intelligence (AI) and machine learning (ML) in advertising, with improving personalized and effective Ad targeting is the key factor supporting the growth of the market globally. Innovative technologies to increase campaign performance and brand exposure, AdTech marketing agencies are essential in navigating the ever-shifting landscape of digital advertising.

Market Dynamics

Increasing adoption of programmatic advertising for enhancing efficiency

Programmatic advertising and real-time bidding are two instances of innovative methods that are transforming the market. The market player increases the chance of conversion by expressing programmatic ads in front of users who have interacted with email content in the past and vice versa. employing a customized strategy for efficiency, scalability, targeting, and triggering. Additionally, programmatic advertising targets and delivers adverts using data and algorithms, making it possible to run more successful and efficient advertising campaigns.

Increasing usage of data-driven and tailored advertising solutions

The increasing utilization of targeted and data-driven advertising via automation, artificial intelligence, and machinery to scale and automate the one-to-one delivery of information or messages to consumers is recognized as data-driven advertising. Ad agencies, tech businesses, and data providers frequently form partnerships that promote a cooperative ecosystem. Such partnerships improve data capacities, expedite the advertising process, and produce more all-encompassing solutions. AdTech companies recognize the value of collaborating to address sector issues and capture new possibilities.

Market Segmentation

Our in-depth analysis of the global AdTech market includes the following segments by offering, advertising type and industry vertical:

  • Based on offering, the market is sub-segmented into solution and service.
  • Based on advertising type, the market is sub-segmented into programmatic advertising, search advertising, display advertising, mobile advertising, email marketing and others (native advertising).
  • Based on industry vertical, the market is sub-segmented into media & entertainment, BFSI, retail & consumer goods, it & telecom, healthcare, hospitality, transport & logistics and others (education).

Advertising Type is Projected to Emerge as the Largest Segment

Based on the advertising type, the global AdTech market is sub-segmented into programmatic advertising, search advertising, display advertising, mobile advertising, email marketing and others (native advertising). Among these, the search advertising sub-segment is expected to hold the largest share of the market. The primary factor supporting the segment's growth includes increase use of search advertising to build brand awareness, paid search advertising management and retargeting audience to drive the segment growth. According to the International Association of Privacy Professionals (IAPP), in February 2024, U.S. experienced a 10.8% increase in US Ad revenue in 2022, down from 35.1% in 2021. Displaying advertisements on search engine results pages (SERPs) in response to a user's specific search query is recognized as search advertising.

Retail & Consumer Goods Sub-segment to Hold a Considerable Market Share

Based on the industry vertical, the global AdTech market is sub-segmented into media & entertainment, BFSI, retail & consumer goods, IT & telecom, healthcare, hospitality, transport & logistics and others (education). Among these, the retail & consumer goods sub-segment is expected to hold a considerable share of the market. AdTech is used by companies in the retail and consumer goods sector to promote their goods and services, increase brand recognition, and ultimately boost sales. Retailers can use social media advertising to interact with customers and launch new products. Further, in retail & consumer goods increasing uses of location-based ads target customers according to their actual location by using GPS and other location-detection technology. Retailers advertise their stores, goods, and services in the vicinity via location-based advertising.

Regional Outlook

The global AdTech market is further segmented based on geography including North America (the US, and Canada), Europe (UK, Italy, Spain, Germany, France, and the Rest of Europe), Asia-Pacific (India, China, Japan, South Korea, and Rest of Asia), and the Rest of the World (the Middle East & Africa, and Latin America).

Increasing Advertising consumption for AdTech in Europe region

  • Increasing digital media consumption, increases the attentive audience for advertisers, easily reached through digital platforms.
  • Increasing programmatic advertising, and data analytics stand as pivotal drivers for the surge in Europe AdTech sector expansion. According to the Advertising Association/WARC Expenditure Report, in April 2023, UK ad spending grew 8.8% in 2022 to reach £34.8 billion ($36.7 billion).

Top Six UK Media Advertising Spend 2021-2022 ($ million)

Source: Advertising Association / WARC Expenditure Report

Global AdTech Market Growth by Region 2024-2031

Source: OMR Analysis

North America Holds Major Market Share

Among all the regions, North America holds a significant share owing to presence of enormous number of providers offering AdTech such as Alphabet Inc., Google LLC, Magnite, Inc., MediaMath Inc., Meta Inc., and others. Meta Inc., provides solutions for social networking, advertising, and business insights. Through its main products, including Messenger, Instagram, Facebook, Oculus, and WhatsApp, the company connects individuals across the globe. For instance, in August 2022, Meta Inc. introduced its latest suite of ad automation tools designed to empower businesses and drive sales growth. The innovative tools are set to transform businesses operate and interact within the digital realm.

Market Players Outlook

Note: Major Players Sorted in No Particular Order.

The major companies serving the global AdTech market include Adobe Inc., Amazon.com, Inc., Google LLC, Meta Platforms, Inc., and The Trade Desk, Inc., among others. The market players are increasingly focusing on business expansion and product development by applying strategies such as collaborations, mergers, and acquisitions to stay competitive in the market. For instance,

  • In July 2022, Verve Group, a global consumer-first advertising suite and a part of Media Games Invest, announced that it acquired Dataseat Ltd. (Dataseat), an advertising technology company that provides app developers with the ability to manage in-house mobile app campaigns. The Dataseat provides customers with a demand-side platform (DSP) and unique bidding algorithms.
  • In February 2024, PubMatic, an independent technology company delivering digital advertising's supply chain, partnered with DISH Media allowing SLING TV to tap into PubMatic's supply path optimization partnerships to access premium demand via private marketplace deals. To enable brands to engage growing audiences, DISH Media pass valuable content signals in the bid stream, such as genre or network, enabling advertisers to improve targeting and campaign ROI.
  • In June 2023, The Trade Desk introduced Kokai, a new approach to digital advertising innovation that incorporates major advances in distributed artificial intelligence (AI), measurement, partner integrations and a revolutionary, intuitive user experience. With these innovations and others, Kokai ensures that marketers at all levels can easily benefit from the full power and sophistication of programmatic advertising.
  • In January 2023, Adform launched the global partner programme leveraging its Ad Tech platform capabilities. Adform's global partner program empowers agencies, resellers, service partners and consultancies globally to use its sector expertise and technological solutions to ensure the best performance and service to their advertising clients.

The Report Covers:

  • Market value data analysis of 2023 and forecast to 2031.
  • Annualized market revenues ($ million) for each market segment.
  • Country-wise analysis of major geographical regions.
  • Key companies operating in the global AdTech market. Based on the availability of data, information related to new product launches, and relevant news is also available in the report.
  • Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.
  • Analysis of market-entry and market expansion strategies.
  • Competitive strategies by identifying 'who-stands-where' in the market.

Table of Contents

1.Report Summary

  • Current Industry Analysis and Growth Potential Outlook
  • 1.1.Research Methods and Tools
  • 1.2.Market Breakdown
    • 1.2.1.By Segments
    • 1.2.2.By Region

2.Market Overview and Insights

  • 2.1.Scope of the Report
  • 2.2.Analyst Insight & Current Market Trends
    • 2.2.1.Key Findings
    • 2.2.2.Recommendations
    • 2.2.3.Conclusion

3.Competitive Landscape

  • 3.1.Key Company Analysis
  • 3.2.Amazon.com, Inc.
    • 3.2.1.Overview
    • 3.2.2.Financial Analysis
    • 3.2.3.SWOT Analysis
    • 3.2.4.Recent Developments
  • 3.3.Google LLC
    • 3.3.1.Overview
    • 3.3.2.Financial Analysis
    • 3.3.3.SWOT Analysis
    • 3.3.4.Recent Developments
  • 3.4.Meta Platforms, Inc.
    • 3.4.1.Overview
    • 3.4.2.Financial Analysis
    • 3.4.3.SWOT Analysis
    • 3.4.4.Recent Developments
  • 3.5.Key Strategy Analysis

4.Market Segmentation

  • 4.1.Global AdTech Market by Offering
    • 4.1.1.Solution
      • 4.1.1.1.Demand-Side Platforms (DSPs)
      • 4.1.1.2.Supply-Side Platforms (SSPs)
      • 4.1.1.3.Ad Networks
      • 4.1.1.4.Data Management Platforms (DMPs)
      • 4.1.1.5.Ad Exchange Platforms
      • 4.1.1.6.Others (Agency Trading Desks (ATDs)
    • 4.1.2.Services
      • 4.1.2.1.Professional Services
      • 4.1.2.2.Managed Services
  • 4.2.Global AdTech Market by Advertising Type
    • 4.2.1.Programmatic Advertising
    • 4.2.2.Search Advertising
    • 4.2.3.Display Advertising
    • 4.2.4.Mobile Advertising
    • 4.2.5.Email Marketing
    • 4.2.6.Others (Native Advertising)
  • 4.3.Global AdTech Market by Industry Vertical
    • 4.3.1.BFSI
    • 4.3.2.Retail & Consumer Goods
    • 4.3.3.IT & Telecom
    • 4.3.4.Healthcare
    • 4.3.5.Hospitality
    • 4.3.6.Transport & Logistics
    • 4.3.7.Others (Education)

5.Regional Analysis

  • 5.1.North America
    • 5.1.1.United States
    • 5.1.2.Canada
  • 5.2.Europe
    • 5.2.1.UK
    • 5.2.2.Germany
    • 5.2.3.Italy
    • 5.2.4.Spain
    • 5.2.5.France
    • 5.2.6.Rest of Europe
  • 5.3.Asia-Pacific
    • 5.3.1.China
    • 5.3.2.India
    • 5.3.3.Japan
    • 5.3.4.South Korea
    • 5.3.5.Rest of Asia-Pacific
  • 5.4.Rest of the World

6.Company Profiles

  • 6.1.Adobe Inc.
  • 6.2.Amobee, Inc.
  • 6.3.Criteo
  • 6.4.Index Exchange
  • 6.5.Magnite, Inc.
  • 6.6.MediaMath Inc.
  • 6.7.NextRoll, Inc.
  • 6.8.Nexxen Group
  • 6.9.OpenX Technologies Inc.
  • 6.10.Oracle Corp.
  • 6.11.Outbrain Inc.
  • 6.12.PubMatic, Inc.
  • 6.13.Quantcast Corp.
  • 6.14.ROKU, INC.
  • 6.15.SmartyAds
  • 6.16.Taboola, Inc.
  • 6.17.The Trade Desk, Inc.
  • 6.18.Viant Technology LLC

LIST OF TABLES

  • 1.GLOBAL ADTECH MARKET RESEARCH AND ANALYSIS BY OFFERING, 2023-2031 ($ MILLION)
  • 2.GLOBAL ADTECH SOLUTION MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)
  • 3.GLOBAL ADTECH SERVICES MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)
  • 4.GLOBAL ADTECH MARKET RESEARCH AND ANALYSIS BY ADVERTISING TYPE, 2023-2031 ($ MILLION)
  • 5.GLOBAL PROGRAMMATIC ADVERTISING ADTECH MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)
  • 6.GLOBAL SEARCH ADVERTISING ADTECH MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)
  • 7.GLOBAL DISPLAY ADVERTISING ADTECH MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)
  • 8.GLOBAL MOBILE ADVERTISING ADTECH MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)
  • 9.GLOBAL EMAIL MARKETING ADTECH MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)
  • 10.GLOBAL OTHER ADTECH ADVERTISING TYPE MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)
  • 11.GLOBAL ADTECH MARKET RESEARCH AND ANALYSIS BY INDUSTRY VERTICAL, 2023-2031 ($ MILLION)
  • 12.GLOBAL ADTECH FOR MEDIA & ENTERTAINMENT MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)
  • 13.GLOBAL ADTECH FOR BFSI MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)
  • 14.GLOBAL ADTECH FOR RETAIL & CONSUMER GOODS MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)
  • 15.GLOBAL ADTECH FOR IT & TELECOM MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)
  • 16.GLOBAL ADTECH FOR HEALTHCARE MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)
  • 17.GLOBAL ADTECH FOR HOSPITALITY MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)
  • 18.GLOBAL ADTECH FOR TRANSPORT & LOGISTICS MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)
  • 19.GLOBAL OTHER ADTECH INDUSTRY VERTICAL MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)
  • 20.GLOBAL ADTECH MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)
  • 21.NORTH AMERICAN ADTECH MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2023-2031 ($ MILLION)
  • 22.NORTH AMERICAN ADTECH MARKET RESEARCH AND ANALYSIS BY OFFERING, 2023-2031 ($ MILLION)
  • 23.NORTH AMERICAN ADTECH MARKET RESEARCH AND ANALYSIS BY ADVERTISING TYPE, 2023-2031 ($ MILLION)
  • 24.NORTH AMERICAN ADTECH MARKET RESEARCH AND ANALYSIS BY INDUSTRY VERTICAL, 2023-2031 ($ MILLION)
  • 25.EUROPEAN ADTECH MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2023-2031 ($ MILLION)
  • 26.EUROPEAN ADTECH MARKET RESEARCH AND ANALYSIS BY OFFERING, 2023-2031 ($ MILLION)
  • 27.EUROPEAN ADTECH MARKET RESEARCH AND ANALYSIS BY ADVERTISING TYPE, 2023-2031 ($ MILLION)
  • 28.EUROPEAN ADTECH MARKET RESEARCH AND ANALYSIS BY INDUSTRY VERTICAL, 2023-2031 ($ MILLION)
  • 29.ASIA-PACIFIC ADTECH MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2023-2031 ($ MILLION)
  • 30.ASIA-PACIFIC ADTECH MARKET RESEARCH AND ANALYSIS BY OFFERING, 2023-2031 ($ MILLION)
  • 31.ASIA-PACIFIC ADTECH MARKET RESEARCH AND ANALYSIS BY ADVERTISING TYPE, 2023-2031 ($ MILLION)
  • 32.ASIA-PACIFIC ADTECH MARKET RESEARCH AND ANALYSIS BY INDUSTRY VERTICAL, 2023-2031 ($ MILLION)
  • 33.REST OF THE WORLD ADTECH MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)
  • 34.REST OF THE WORLD ADTECH MARKET RESEARCH AND ANALYSIS BY OFFERING, 2023-2031 ($ MILLION)
  • 35.REST OF THE WORLD ADTECH MARKET RESEARCH AND ANALYSIS BY ADVERTISING TYPE, 2023-2031 ($ MILLION)
  • 36.REST OF THE WORLD ADTECH MARKET RESEARCH AND ANALYSIS BY INDUSTRY VERTICAL, 2023-2031 ($ MILLION)

LIST OF FIGURES

  • 1.GLOBAL ADTECH MARKET SHARE BY OFFERING, 2023 VS 2031 (%)
  • 2.GLOBAL ADTECH SOLUTION MARKET SHARE BY REGION, 2023 VS 2031 (%)
  • 3.GLOBAL ADTECH SERVICES MARKET SHARE BY REGION, 2023 VS 2031 (%)
  • 4.GLOBAL ADTECH MARKET SHARE BY ADVERTISING TYPE, 2023 VS 2031 (%)
  • 5.GLOBAL PROGRAMMATIC ADVERTISING ADTECH MARKET SHARE BY REGION, 2023 VS 2031 (%)
  • 6.GLOBAL SEARCH ADVERTISING ADTECH MARKET SHARE BY REGION, 2023 VS 2031 (%)
  • 7.GLOBAL DISPLAY ADVERTISING ADTECH MARKET SHARE BY REGION, 2023 VS 2031 (%)
  • 8.GLOBAL MOBILE ADVERTISING ADTECH MARKET SHARE BY REGION, 2023 VS 2031 (%)
  • 9.GLOBAL EMAIL MARKETING ADTECH MARKET SHARE BY REGION, 2023 VS 2031 (%)
  • 10.GLOBAL OTHER ADTECH ADVERTISING TYPE MARKET SHARE BY REGION, 2023 VS 2031 (%)
  • 11.GLOBAL ADTECH MARKET SHARE BY INDUSTRY VERTICAL, 2023 VS 2031 (%)
  • 12.GLOBAL ADTECH FOR MEDIA & ENTERTAINMENT MARKET SHARE BY REGION, 2023 VS 2031 (%)
  • 13.GLOBAL ADTECH FOR BFSI MARKET SHARE BY REGION, 2023 VS 2031 (%)
  • 14.GLOBAL ADTECH FOR RETAIL & CONSUMER GOODS MARKET SHARE BY REGION, 2023 VS 2031 (%)
  • 15.GLOBAL ADTECH FOR IT & TELECOM MARKET SHARE BY REGION, 2023 VS 2031 (%)
  • 16.GLOBAL ADTECH FOR HEALTHCARE MARKET SHARE BY REGION, 2023 VS 2031 (%)
  • 17.GLOBAL ADTECH FOR HOSPITALITY MARKET SHARE BY REGION, 2023 VS 2031 (%)
  • 18.GLOBAL ADTECH FOR TRANSPORT & LOGISTICS MARKET SHARE BY REGION, 2023 VS 2031 (%)
  • 19.GLOBAL OTHER ADTECH INDUSTRY VERTICAL MARKET SHARE BY REGION, 2023 VS 2031 (%)
  • 20.GLOBAL ADTECH MARKET SHARE BY REGION, 2023 VS 2031 (%)
  • 21.US ADTECH MARKET SIZE, 2023-2031 ($ MILLION)
  • 22.CANADA ADTECH MARKET SIZE, 2023-2031 ($ MILLION)
  • 23.UK ADTECH MARKET SIZE, 2023-2031 ($ MILLION)
  • 24.FRANCE ADTECH MARKET SIZE, 2023-2031 ($ MILLION)
  • 25.GERMANY ADTECH MARKET SIZE, 2023-2031 ($ MILLION)
  • 26.ITALY ADTECH MARKET SIZE, 2023-2031 ($ MILLION)
  • 27.SPAIN ADTECH MARKET SIZE, 2023-2031 ($ MILLION)
  • 28.REST OF EUROPE ADTECH MARKET SIZE, 2023-2031 ($ MILLION)
  • 29.INDIA ADTECH MARKET SIZE, 2023-2031 ($ MILLION)
  • 30.CHINA ADTECH MARKET SIZE, 2023-2031 ($ MILLION)
  • 31.JAPAN ADTECH MARKET SIZE, 2023-2031 ($ MILLION)
  • 32.SOUTH KOREA ADTECH MARKET SIZE, 2023-2031 ($ MILLION)
  • 33.REST OF ASIA-PACIFIC ADTECH MARKET SIZE, 2023-2031 ($ MILLION)
  • 34.LATIN AMERICA ADTECH MARKET SIZE, 2023-2031 ($ MILLION)
  • 35.MIDDLE EAST AND AFRICA ADTECH MARKET SIZE, 2023-2031 ($ MILLION)