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市场调查报告书
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全球智慧广告市场分析与预测（至 2034 年）：类型、产品、服务、技术、组件、应用程式、形式、设备、部署和最终用户

Smart Advertising Market Analysis and Forecast to 2034: Type, Product, Services, Technology, Component, Application, Form, Device, Deployment, End User
出版日期: | 出版商: Global Insight Services | 英文 348 Pages | 商品交期: 3-5个工作天内

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简介目录

全球智慧广告市场预计将从2024年的44亿美元成长到2034年的275亿美元，复合年增长率约为20.1%。智慧广告市场涵盖利用数据分析、人工智慧和机器学习来优化广告定位和投放的数位广告解决方案。该市场以个人化和互动内容为特色，并利用用户数据来提高参与度和转换率。随着数位转型的加速，程式广告、即时竞价和跨平台整合的创新正在推动品牌采用智慧广告来实现更高的投资报酬率，从而重新定义消费者与品牌之间的互动。

受个人化、数据主导行销策略需求日益增长的推动，智慧广告市场正在快速发展。数位广告领域业绩领先，程序化广告和社群媒体广告对于有效触达目标受众至关重要。即时竞价和私人市场空间是程式化广告的关键驱动力，能够精准控制广告投放。行动广告细分市场紧随其后，反映了消费行为向行动优先的转变以及智慧型手机的广泛普及。影片广告发展势头强劲，串流内和外播广告因其引人注目的特性而备受关注。原生广告也正在兴起，它与内容无缝融合，提升了使用者体验。人工智慧和机器学习正在发挥变革性作用，实现高阶受众定位和预测分析。扩增实境和虚拟实境广告领域的创新正在成为利润丰厚的机会，它们提供的身临其境型体验能够吸引消费者并培养品牌忠诚度。

市场区隔
类型 数位广告看板、展示广告、行动广告、影片广告、社群媒体广告、搜寻引擎广告、程式化广告、原生广告
产品 广告伺服器、需求端平台、供应端平台、资料管理平台、广告交易平臺平台、广告网络
服务 创新服务、媒体规划与采购、宣传活动管理、分析与彙报、咨询
科技 人工智慧、机器学习、区块链、巨量资料、物联网、扩增实境、虚拟现实
成分 软体、硬体和服务
目的 零售、汽车、医疗保健、娱乐、金融服务、旅游与旅馆、教育、通讯
形式 静态、动态、互动式
装置 智慧型手机、平板电脑、笔记型电脑、桌上型电脑、智慧型电视、数位电子看板
部署 云端基础、本地、混合
最终用户 公司、中小型企业、政府和非营利组织

市场概述

智慧广告市场正在经历动态演变，市场占有率、定价策略和产品创新都在发生重大变化。在现有企业巩固其地位的同时，新参与企业正在引入创造性技术，从而强化了颠覆性格局。定价模式变得更加灵活，可以适应寻求个人化广告解决方案的企业的多样化需求。最近发布的产品突显了向人工智慧驱动的程式化广告解决方案的趋势，标誌着向更有针对性和更有效率的广告投放机制的转变。竞争基准基准化分析显示，市场高度分散，既有全球领导者，也有敏捷的新兴企业。监管影响，特别是资料隐私和消费者保护，正在塑造营运策略。欧盟的 GDPR 和加州的 CCPA 在製定合规措施方面至关重要。市场分析显示，在技术进步和数位广告支出成长的推动下，复合年增长率强劲。在数位转型和网路普及率上升的推动下，亚太地区正在成为一个利润丰厚的市场，为成长和投资提供了巨大的机会。

主要趋势和驱动因素：

在技​​术进步和消费行为变化的推动下，智慧广告市场正在经历动态演变。人工智慧 (AI) 的广泛应用使得更个人化和有效的广告策略成为可能，从而提高了消费者参与度。机器学习演算法被用来分析消费者数据，实现有针对性的广告投放并提高转换率。另一个关键趋势是程序化广告的兴起，它使广告空间的买卖自动化，从而带来更有效率、更具成本效益的宣传活动。扩增实境(AR) 与广告的结合创造了身临其境的体验，吸引了消费者的兴趣并鼓励与品牌的互动。此外，消费者对智慧型手机的日益依赖导致了行动广告的普及，大大改变了资讯和娱乐格局。隐私法规正在影响市场动态，促使公司采用透明的资料实践并建立消费者信任。随着消费者要求对其资料拥有更多控制权，广告商正在寻求在尊重隐私的同时提供价值的新方法。总的来说，这些趋势和驱动因素表明智慧广告市场前景光明，为创新和成长提供了无数机会。

限制与挑战：

智慧广告市场面临许多重大限制与挑战。由于消费者要求更好地控制个人数据，隐私问题变得至关重要。因此，诸如《一般资料保护规范》（GDPR）等严格的法规使资料收集和分析变得复杂。广告商必须在维护消费者信任和合规性的同时，应对这些复杂的法律问题。此外，快速的技术发展也要求企业不断适应变化。为了保持竞争力，企业必须投资尖端工具和平台，但这需要投入成本和资源。随着消费者越来越希望避免侵入性广告，广告拦截技术的普及化进一步阻碍了成长。媒体管道的分散化也带来了挑战。广告主必须制定策略来触达不同平台上的受众，这需要对每种媒体都有细緻的理解。此外，由于跨多个接触点追踪消费者行为的复杂性，衡量投资报酬率仍然困难重重。这些挑战需要创新的解决方案来充分利用智慧广告的潜力。

主要企业

Criteo、The Trade Desk、MediaMath、Adform、Sizmek、Taboola、Outbrain、InMobi、Zeta Global、AppNexus、Rocket Fuel、Quantcast、Choozle、Flashtalking、Marin Software

目录

第一章 智慧广告市场概述

  • 调查目的
  • 智慧广告市场定义及研究范围
  • 报告限制
  • 调查年份和货币
  • 调查方法

第二章执行摘要

第三章：重要考察

第四章：智慧广告市场展望

  • 智慧广告市场细分
  • 市场动态
  • 波特五力分析
  • PESTLE分析
  • 价值链分析
  • 4P模型
  • 安索夫矩阵

第五章：智慧广告市场策略

  • 母市场分析
  • 供需分析
  • 消费者购买意向
  • 案例研究分析
  • 定价分析
  • 监管状况
  • 供应链分析
  • 竞争产品分析
  • 近期动态

第六章：智慧广告市场规模

  • 智慧广告市场规模（按价值）
  • 智慧广告市场规模

第七章：智慧广告市场类型

  • 市场概况
  • 数位看板
  • 展示广告
  • 行动广告
  • 影片广告
  • 社群媒体广告
  • 搜寻引擎广告
  • 程式化广告
  • 原生广告
  • 其他的

第 8 章：智慧广告市场（按产品）

  • 市场概况
  • 广告伺服器
  • 需求端平台
  • 供应端平台
  • 资料管理平台
  • 广告交易平臺
  • 广告网路
  • 其他的

第九章 智慧广告市场（按服务）

  • 市场概况
  • 创新服务
  • 媒体企划与采购
  • 宣传活动管理
  • 分析和彙报
  • 咨询
  • 其他的

第 10 章：按科技分類的智慧广告市场

  • 市场概况
  • 人工智慧
  • 机器学习
  • 区块链
  • 巨量资料
  • 物联网
  • 扩增实境
  • 虚拟实境
  • 其他的

第 11 章 智慧广告市场（按组件）

  • 市场概况
  • 软体
  • 硬体
  • 服务
  • 其他的

第十二章 智慧广告市场（按应用）

  • 市场概况
  • 零售
  • 车
  • 卫生保健
  • 娱乐
  • 金融服务
  • 旅游与饭店
  • 教育
  • 通讯
  • 其他的

第 13 章：按类型分類的智慧广告市场

  • 市场概况
  • 静止的
  • 动态的
  • 互动的
  • 其他的

第 14 章 智慧广告市场（按设备）

  • 市场概况
  • 智慧型手机
  • 药片
  • 笔记型电脑
  • 桌面
  • 智慧电视
  • 数位电子看板
  • 其他的

第 15 章：智慧广告市场（按部署）

  • 市场概况
  • 云端基础
  • 本地部署
  • 杂交种
  • 其他的

第 16 章：按最终使用者分類的智慧广告市场

  • 市场概况
  • 公司
  • 中小型企业
  • 政府
  • 非营利组织
  • 其他的

第 17 章：按地区分類的智慧广告市场

  • 概述
  • 北美洲
    • 美国
    • 加拿大
  • 欧洲
    • 英国
    • 德国
    • 法国
    • 西班牙
    • 义大利
    • 荷兰
    • 瑞典
    • 瑞士
    • 丹麦
    • 芬兰
    • 俄罗斯
    • 其他欧洲国家
  • 亚太地区
    • 中国
    • 印度
    • 日本
    • 韩国
    • 澳洲
    • 新加坡
    • 印尼
    • 台湾
    • 马来西亚
    • 其他亚太地区
  • 拉丁美洲
    • 巴西
    • 墨西哥
    • 阿根廷
    • 其他拉丁美洲
  • 中东和非洲
    • 沙乌地阿拉伯
    • 阿拉伯聯合大公国
    • 南非
    • 其他中东和非洲地区

第十八章竞争格局

  • 概述
  • 市占率分析
  • 主要企业定位
  • 衝突领导地图
  • 供应商基准化分析
  • 发展策略基准化分析

第十九章：公司简介

  • Criteo
  • The Trade Desk
  • MediaMath
  • Adform
  • Sizmek
  • Taboola
  • Outbrain
  • InMobi
  • Zeta Global
  • AppNexus
  • Rocket Fuel
  • Quantcast
  • Choozle
  • Flashtalking
  • Marin Software
简介目录
Product Code: GIS34257

Smart Advertising Market is anticipated to expand from $4.4 billion in 2024 to $27.5 billion by 2034, growing at a CAGR of approximately 20.1%. The Smart Advertising Market encompasses digital advertising solutions powered by data analytics, artificial intelligence, and machine learning to optimize ad targeting and delivery. This market is characterized by personalized and interactive content, leveraging user data to enhance engagement and conversion rates. As digital transformation accelerates, brands are increasingly adopting smart advertising to achieve higher ROI, driven by innovations in programmatic advertising, real-time bidding, and cross-platform integration, thereby redefining consumer-brand interactions.

The Smart Advertising Market is evolving rapidly, propelled by the increasing need for personalized and data-driven marketing strategies. The digital advertising segment leads in performance, with programmatic advertising and social media ads being pivotal in reaching targeted audiences efficiently. Within programmatic advertising, real-time bidding and private marketplaces are key drivers, offering precision and control in ad placements. The mobile advertising sub-segment follows closely, reflecting the shift towards mobile-first consumer behavior and the proliferation of smartphones. Video advertising is gaining momentum, with in-stream and out-stream formats capturing significant attention due to their engaging nature. Native advertising is also on the rise, blending seamlessly with content and enhancing user experience. Artificial intelligence and machine learning are playing a transformative role, enabling advanced audience targeting and predictive analytics. Innovations in augmented reality and virtual reality ads are emerging as lucrative opportunities, offering immersive experiences that captivate consumers and foster brand loyalty.

Market Segmentation
TypeDigital Billboards, Display Advertising, Mobile Advertising, Video Advertising, Social Media Advertising, Search Engine Advertising, Programmatic Advertising, Native Advertising
ProductAd Servers, Demand-Side Platforms, Supply-Side Platforms, Data Management Platforms, Ad Exchanges, Ad Networks
ServicesCreative Services, Media Planning and Buying, Campaign Management, Analytics and Reporting, Consulting
TechnologyArtificial Intelligence, Machine Learning, Blockchain, Big Data, Internet of Things, Augmented Reality, Virtual Reality
ComponentSoftware, Hardware, Services
ApplicationRetail, Automotive, Healthcare, Entertainment, Financial Services, Travel and Hospitality, Education, Telecommunications
FormStatic, Dynamic, Interactive
DeviceSmartphones, Tablets, Laptops, Desktops, Smart TVs, Digital Signages
DeploymentCloud-Based, On-Premises, Hybrid
End UserEnterprises, Small and Medium Businesses, Government, Non-Profit Organizations

Market Snapshot:

The Smart Advertising Market is witnessing a dynamic evolution with significant shifts in market share, pricing strategies, and product innovations. Established players are consolidating their positions, while new entrants introduce disruptive technologies, enhancing competitive landscapes. Pricing models are increasingly flexible, adapting to the diverse needs of businesses seeking personalized advertising solutions. Recent product launches highlight a trend towards AI-driven and programmatic advertising solutions, indicating a shift towards more targeted and efficient ad delivery mechanisms. Competitive benchmarking reveals a highly fragmented market with a mix of global giants and agile startups. Regulatory influences, particularly in data privacy and consumer protection, are shaping operational strategies. The European Union's GDPR and California's CCPA are pivotal in dictating compliance measures. Market analysis indicates a robust CAGR, driven by technological advancements and increased digital ad spending. The Asia-Pacific region is emerging as a lucrative market, fueled by digital transformation and rising internet penetration, presenting significant opportunities for growth and investment.

Geographical Overview:

The smart advertising market is experiencing robust growth across various regions, each with unique dynamics. North America leads, driven by technological advancements and high internet penetration. The region's focus on personalized advertising and data analytics propels market expansion. Europe follows, with a strong emphasis on data protection and privacy, fostering innovation in smart advertising solutions. Asia Pacific is witnessing rapid growth, fueled by increasing smartphone usage and digitalization. Countries like China and India are emerging as significant contributors, with substantial investments in digital advertising platforms. Latin America and the Middle East & Africa are also gaining traction. In Latin America, the rise in internet users and mobile advertising boosts market potential. Meanwhile, the Middle East & Africa are recognizing the benefits of smart advertising in enhancing consumer engagement and driving economic growth. These regions present lucrative opportunities for market players seeking to expand their global footprint.

Key Trends and Drivers:

The Smart Advertising Market is experiencing a dynamic evolution driven by technological advancements and shifting consumer behaviors. The proliferation of artificial intelligence is enabling more personalized and effective advertising strategies, enhancing consumer engagement. Machine learning algorithms are being utilized to analyze consumer data, allowing for targeted ad placements and increased conversion rates. Another key trend is the rise of programmatic advertising, which automates the buying and selling of ad space, leading to more efficient and cost-effective campaigns. The integration of augmented reality in advertising is creating immersive experiences, capturing consumer interest and driving brand interaction. Furthermore, the growing adoption of mobile advertising is reshaping the landscape, as consumers increasingly rely on smartphones for information and entertainment. Privacy regulations are influencing market dynamics, prompting companies to adopt transparent data practices and build consumer trust. As consumers demand more control over their data, advertisers are exploring new ways to deliver value while respecting privacy concerns. These trends and drivers collectively indicate a promising trajectory for the Smart Advertising Market, offering numerous opportunities for innovation and growth.

Restraints and Challenges:

The Smart Advertising Market is confronted with several significant restraints and challenges. Privacy concerns are paramount, as consumers demand greater control over their personal data. This has led to stringent regulations, such as GDPR, complicating data collection and analysis. Advertisers must navigate these legal complexities while maintaining consumer trust and compliance. Moreover, the rapid evolution of technology creates a constant need for adaptation. Companies must invest in cutting-edge tools and platforms to remain competitive, which can be costly and resource-intensive. The proliferation of ad-blocking technologies further impedes growth, as consumers increasingly seek to avoid intrusive advertising. Fragmentation of media channels presents another challenge. Advertisers must devise strategies to reach audiences across diverse platforms, requiring a nuanced understanding of each medium. Additionally, measuring ROI remains difficult, as tracking consumer behavior across multiple touchpoints is complex. These challenges necessitate innovative solutions to harness the full potential of smart advertising.

Key Players:

Criteo, The Trade Desk, MediaMath, Adform, Sizmek, Taboola, Outbrain, InMobi, Zeta Global, AppNexus, Rocket Fuel, Quantcast, Choozle, Flashtalking, Marin Software

Research Scope:

  • Estimates and forecasts the overall market size across type, application, and region.
  • Provides detailed information and key takeaways on qualitative and quantitative trends, dynamics, business framework, competitive landscape, and company profiling.
  • Identifies factors influencing market growth and challenges, opportunities, drivers, and restraints.
  • Identifies factors that could limit company participation in international markets to help calibrate market share expectations and growth rates.
  • Evaluates key development strategies like acquisitions, product launches, mergers, collaborations, business expansions, agreements, partnerships, and R&D activities.
  • Analyzes smaller market segments strategically, focusing on their potential, growth patterns, and impact on the overall market.
  • Outlines the competitive landscape, assessing business and corporate strategies to monitor and dissect competitive advancements.

Our research scope provides comprehensive market data, insights, and analysis across a variety of critical areas. We cover Local Market Analysis, assessing consumer demographics, purchasing behaviors, and market size within specific regions to identify growth opportunities. Our Local Competition Review offers a detailed evaluation of competitors, including their strengths, weaknesses, and market positioning. We also conduct Local Regulatory Reviews to ensure businesses comply with relevant laws and regulations. Industry Analysis provides an in-depth look at market dynamics, key players, and trends. Additionally, we offer Cross-Segmental Analysis to identify synergies between different market segments, as well as Production-Consumption and Demand-Supply Analysis to optimize supply chain efficiency. Our Import-Export Analysis helps businesses navigate global trade environments by evaluating trade flows and policies. These insights empower clients to make informed strategic decisions, mitigate risks, and capitalize on market opportunities.

TABLE OF CONTENTS

1: Smart Advertising Market Overview

  • 1.1 Objectives of the Study
  • 1.2 Smart Advertising Market Definition and Scope of the Report
  • 1.3 Report Limitations
  • 1.4 Years & Currency Considered in the Study
  • 1.5 Research Methodologies
    • 1.5.1 Secondary Research
    • 1.5.2 Primary Research
    • 1.5.3 Market Size Estimation: Top-Down Approach
    • 1.5.4 Market Size Estimation: Bottom-Up Approach
    • 1.5.5 Data Triangulation and Validation

2: Executive Summary

  • 2.1 Summary
  • 2.2 Key Opinion Leaders
  • 2.3 Key Highlights of the Market, by Type
  • 2.4 Key Highlights of the Market, by Product
  • 2.5 Key Highlights of the Market, by Services
  • 2.6 Key Highlights of the Market, by Technology
  • 2.7 Key Highlights of the Market, by Component
  • 2.8 Key Highlights of the Market, by Application
  • 2.9 Key Highlights of the Market, by Form
  • 2.10 Key Highlights of the Market, by Device
  • 2.11 Key Highlights of the Market, by Deployment
  • 2.12 Key Highlights of the Market, by End User
  • 2.13 Key Highlights of the Market, by North America
  • 2.14 Key Highlights of the Market, by Europe
  • 2.15 Key Highlights of the Market, by Asia-Pacific
  • 2.16 Key Highlights of the Market, by Latin America
  • 2.17 Key Highlights of the Market, by Middle East
  • 2.18 Key Highlights of the Market, by Africa

3: Premium Insights on the Market

  • 3.1 Market Attractiveness Analysis, by Region
  • 3.2 Market Attractiveness Analysis, by Type
  • 3.3 Market Attractiveness Analysis, by Product
  • 3.4 Market Attractiveness Analysis, by Services
  • 3.5 Market Attractiveness Analysis, by Technology
  • 3.6 Market Attractiveness Analysis, by Component
  • 3.7 Market Attractiveness Analysis, by Application
  • 3.8 Market Attractiveness Analysis, by Form
  • 3.9 Market Attractiveness Analysis, by Device
  • 3.10 Market Attractiveness Analysis, by Deployment
  • 3.11 Market Attractiveness Analysis, by End User
  • 3.12 Market Attractiveness Analysis, by North America
  • 3.13 Market Attractiveness Analysis, by Europe
  • 3.14 Market Attractiveness Analysis, by Asia-Pacific
  • 3.15 Market Attractiveness Analysis, by Latin America
  • 3.16 Market Attractiveness Analysis, by Middle East
  • 3.17 Market Attractiveness Analysis, by Africa

4: Smart Advertising Market Outlook

  • 4.1 Smart Advertising Market Segmentation
  • 4.2 Market Dynamics
    • 4.2.1 Market Drivers
    • 4.2.2 Market Trends
    • 4.2.3 Market Restraints
    • 4.2.4 Market Opportunities
  • 4.3 Porters Five Forces Analysis
    • 4.3.1 Threat of New Entrants
    • 4.3.2 Threat of Substitutes
    • 4.3.3 Bargaining Power of Buyers
    • 4.3.4 Bargaining Power of Supplier
    • 4.3.5 Competitive Rivalry
  • 4.4 PESTLE Analysis
  • 4.5 Value Chain Analysis
  • 4.6 4Ps Model
  • 4.7 ANSOFF Matrix

5: Smart Advertising Market Strategy

  • 5.1 Parent Market Analysis
  • 5.2 Supply-Demand Analysis
  • 5.3 Consumer Buying Interest
  • 5.4 Case Study Analysis
  • 5.5 Pricing Analysis
  • 5.6 Regulatory Landscape
  • 5.7 Supply Chain Analysis
  • 5.8 Competition Product Analysis
  • 5.9 Recent Developments

6: Smart Advertising Market Size

  • 6.1 Smart Advertising Market Size, by Value
  • 6.2 Smart Advertising Market Size, by Volume

7: Smart Advertising Market, by Type

  • 7.1 Market Overview
  • 7.2 Digital Billboards
    • 7.2.1 Key Market Trends & Opportunity Analysis
    • 7.2.2 Market Size and Forecast, by Region
  • 7.3 Display Advertising
    • 7.3.1 Key Market Trends & Opportunity Analysis
    • 7.3.2 Market Size and Forecast, by Region
  • 7.4 Mobile Advertising
    • 7.4.1 Key Market Trends & Opportunity Analysis
    • 7.4.2 Market Size and Forecast, by Region
  • 7.5 Video Advertising
    • 7.5.1 Key Market Trends & Opportunity Analysis
    • 7.5.2 Market Size and Forecast, by Region
  • 7.6 Social Media Advertising
    • 7.6.1 Key Market Trends & Opportunity Analysis
    • 7.6.2 Market Size and Forecast, by Region
  • 7.7 Search Engine Advertising
    • 7.7.1 Key Market Trends & Opportunity Analysis
    • 7.7.2 Market Size and Forecast, by Region
  • 7.8 Programmatic Advertising
    • 7.8.1 Key Market Trends & Opportunity Analysis
    • 7.8.2 Market Size and Forecast, by Region
  • 7.9 Native Advertising
    • 7.9.1 Key Market Trends & Opportunity Analysis
    • 7.9.2 Market Size and Forecast, by Region
  • 7.10 Others
    • 7.10.1 Key Market Trends & Opportunity Analysis
    • 7.10.2 Market Size and Forecast, by Region

8: Smart Advertising Market, by Product

  • 8.1 Market Overview
  • 8.2 Ad Servers
    • 8.2.1 Key Market Trends & Opportunity Analysis
    • 8.2.2 Market Size and Forecast, by Region
  • 8.3 Demand-Side Platforms
    • 8.3.1 Key Market Trends & Opportunity Analysis
    • 8.3.2 Market Size and Forecast, by Region
  • 8.4 Supply-Side Platforms
    • 8.4.1 Key Market Trends & Opportunity Analysis
    • 8.4.2 Market Size and Forecast, by Region
  • 8.5 Data Management Platforms
    • 8.5.1 Key Market Trends & Opportunity Analysis
    • 8.5.2 Market Size and Forecast, by Region
  • 8.6 Ad Exchanges
    • 8.6.1 Key Market Trends & Opportunity Analysis
    • 8.6.2 Market Size and Forecast, by Region
  • 8.7 Ad Networks
    • 8.7.1 Key Market Trends & Opportunity Analysis
    • 8.7.2 Market Size and Forecast, by Region
  • 8.8 Others
    • 8.8.1 Key Market Trends & Opportunity Analysis
    • 8.8.2 Market Size and Forecast, by Region

9: Smart Advertising Market, by Services

  • 9.1 Market Overview
  • 9.2 Creative Services
    • 9.2.1 Key Market Trends & Opportunity Analysis
    • 9.2.2 Market Size and Forecast, by Region
  • 9.3 Media Planning and Buying
    • 9.3.1 Key Market Trends & Opportunity Analysis
    • 9.3.2 Market Size and Forecast, by Region
  • 9.4 Campaign Management
    • 9.4.1 Key Market Trends & Opportunity Analysis
    • 9.4.2 Market Size and Forecast, by Region
  • 9.5 Analytics and Reporting
    • 9.5.1 Key Market Trends & Opportunity Analysis
    • 9.5.2 Market Size and Forecast, by Region
  • 9.6 Consulting
    • 9.6.1 Key Market Trends & Opportunity Analysis
    • 9.6.2 Market Size and Forecast, by Region
  • 9.7 Others
    • 9.7.1 Key Market Trends & Opportunity Analysis
    • 9.7.2 Market Size and Forecast, by Region

10: Smart Advertising Market, by Technology

  • 10.1 Market Overview
  • 10.2 Artificial Intelligence
    • 10.2.1 Key Market Trends & Opportunity Analysis
    • 10.2.2 Market Size and Forecast, by Region
  • 10.3 Machine Learning
    • 10.3.1 Key Market Trends & Opportunity Analysis
    • 10.3.2 Market Size and Forecast, by Region
  • 10.4 Blockchain
    • 10.4.1 Key Market Trends & Opportunity Analysis
    • 10.4.2 Market Size and Forecast, by Region
  • 10.5 Big Data
    • 10.5.1 Key Market Trends & Opportunity Analysis
    • 10.5.2 Market Size and Forecast, by Region
  • 10.6 Internet of Things
    • 10.6.1 Key Market Trends & Opportunity Analysis
    • 10.6.2 Market Size and Forecast, by Region
  • 10.7 Augmented Reality
    • 10.7.1 Key Market Trends & Opportunity Analysis
    • 10.7.2 Market Size and Forecast, by Region
  • 10.8 Virtual Reality
    • 10.8.1 Key Market Trends & Opportunity Analysis
    • 10.8.2 Market Size and Forecast, by Region
  • 10.9 Others
    • 10.9.1 Key Market Trends & Opportunity Analysis
    • 10.9.2 Market Size and Forecast, by Region

11: Smart Advertising Market, by Component

  • 11.1 Market Overview
  • 11.2 Software
    • 11.2.1 Key Market Trends & Opportunity Analysis
    • 11.2.2 Market Size and Forecast, by Region
  • 11.3 Hardware
    • 11.3.1 Key Market Trends & Opportunity Analysis
    • 11.3.2 Market Size and Forecast, by Region
  • 11.4 Services
    • 11.4.1 Key Market Trends & Opportunity Analysis
    • 11.4.2 Market Size and Forecast, by Region
  • 11.5 Others
    • 11.5.1 Key Market Trends & Opportunity Analysis
    • 11.5.2 Market Size and Forecast, by Region

12: Smart Advertising Market, by Application

  • 12.1 Market Overview
  • 12.2 Retail
    • 12.2.1 Key Market Trends & Opportunity Analysis
    • 12.2.2 Market Size and Forecast, by Region
  • 12.3 Automotive
    • 12.3.1 Key Market Trends & Opportunity Analysis
    • 12.3.2 Market Size and Forecast, by Region
  • 12.4 Healthcare
    • 12.4.1 Key Market Trends & Opportunity Analysis
    • 12.4.2 Market Size and Forecast, by Region
  • 12.5 Entertainment
    • 12.5.1 Key Market Trends & Opportunity Analysis
    • 12.5.2 Market Size and Forecast, by Region
  • 12.6 Financial Services
    • 12.6.1 Key Market Trends & Opportunity Analysis
    • 12.6.2 Market Size and Forecast, by Region
  • 12.7 Travel and Hospitality
    • 12.7.1 Key Market Trends & Opportunity Analysis
    • 12.7.2 Market Size and Forecast, by Region
  • 12.8 Education
    • 12.8.1 Key Market Trends & Opportunity Analysis
    • 12.8.2 Market Size and Forecast, by Region
  • 12.9 Telecommunications
    • 12.9.1 Key Market Trends & Opportunity Analysis
    • 12.9.2 Market Size and Forecast, by Region
  • 12.10 Others
    • 12.10.1 Key Market Trends & Opportunity Analysis
    • 12.10.2 Market Size and Forecast, by Region

13: Smart Advertising Market, by Form

  • 13.1 Market Overview
  • 13.2 Static
    • 13.2.1 Key Market Trends & Opportunity Analysis
    • 13.2.2 Market Size and Forecast, by Region
  • 13.3 Dynamic
    • 13.3.1 Key Market Trends & Opportunity Analysis
    • 13.3.2 Market Size and Forecast, by Region
  • 13.4 Interactive
    • 13.4.1 Key Market Trends & Opportunity Analysis
    • 13.4.2 Market Size and Forecast, by Region
  • 13.5 Others
    • 13.5.1 Key Market Trends & Opportunity Analysis
    • 13.5.2 Market Size and Forecast, by Region

14: Smart Advertising Market, by Device

  • 14.1 Market Overview
  • 14.2 Smartphones
    • 14.2.1 Key Market Trends & Opportunity Analysis
    • 14.2.2 Market Size and Forecast, by Region
  • 14.3 Tablets
    • 14.3.1 Key Market Trends & Opportunity Analysis
    • 14.3.2 Market Size and Forecast, by Region
  • 14.4 Laptops
    • 14.4.1 Key Market Trends & Opportunity Analysis
    • 14.4.2 Market Size and Forecast, by Region
  • 14.5 Desktops
    • 14.5.1 Key Market Trends & Opportunity Analysis
    • 14.5.2 Market Size and Forecast, by Region
  • 14.6 Smart TVs
    • 14.6.1 Key Market Trends & Opportunity Analysis
    • 14.6.2 Market Size and Forecast, by Region
  • 14.7 Digital Signages
    • 14.7.1 Key Market Trends & Opportunity Analysis
    • 14.7.2 Market Size and Forecast, by Region
  • 14.8 Others
    • 14.8.1 Key Market Trends & Opportunity Analysis
    • 14.8.2 Market Size and Forecast, by Region

15: Smart Advertising Market, by Deployment

  • 15.1 Market Overview
  • 15.2 Cloud-Based
    • 15.2.1 Key Market Trends & Opportunity Analysis
    • 15.2.2 Market Size and Forecast, by Region
  • 15.3 On-Premises
    • 15.3.1 Key Market Trends & Opportunity Analysis
    • 15.3.2 Market Size and Forecast, by Region
  • 15.4 Hybrid
    • 15.4.1 Key Market Trends & Opportunity Analysis
    • 15.4.2 Market Size and Forecast, by Region
  • 15.5 Others
    • 15.5.1 Key Market Trends & Opportunity Analysis
    • 15.5.2 Market Size and Forecast, by Region

16: Smart Advertising Market, by End User

  • 16.1 Market Overview
  • 16.2 Enterprises
    • 16.2.1 Key Market Trends & Opportunity Analysis
    • 16.2.2 Market Size and Forecast, by Region
  • 16.3 Small and Medium Businesses
    • 16.3.1 Key Market Trends & Opportunity Analysis
    • 16.3.2 Market Size and Forecast, by Region
  • 16.4 Government
    • 16.4.1 Key Market Trends & Opportunity Analysis
    • 16.4.2 Market Size and Forecast, by Region
  • 16.5 Non-Profit Organizations
    • 16.5.1 Key Market Trends & Opportunity Analysis
    • 16.5.2 Market Size and Forecast, by Region
  • 16.6 Others
    • 16.6.1 Key Market Trends & Opportunity Analysis
    • 16.6.2 Market Size and Forecast, by Region

17: Smart Advertising Market, by Region

  • 17.1 Overview
  • 17.2 North America
    • 17.2.1 Key Market Trends and Opportunities
    • 17.2.2 North America Market Size and Forecast, by Type
    • 17.2.3 North America Market Size and Forecast, by Product
    • 17.2.4 North America Market Size and Forecast, by Services
    • 17.2.5 North America Market Size and Forecast, by Technology
    • 17.2.6 North America Market Size and Forecast, by Component
    • 17.2.7 North America Market Size and Forecast, by Application
    • 17.2.8 North America Market Size and Forecast, by Form
    • 17.2.9 North America Market Size and Forecast, by Device
    • 17.2.10 North America Market Size and Forecast, by Deployment
    • 17.2.11 North America Market Size and Forecast, by End User
    • 17.2.12 North America Market Size and Forecast, by Country
    • 17.2.13 United States
      • 17.2.9.1 United States Market Size and Forecast, by Type
      • 17.2.9.2 United States Market Size and Forecast, by Product
      • 17.2.9.3 United States Market Size and Forecast, by Services
      • 17.2.9.4 United States Market Size and Forecast, by Technology
      • 17.2.9.5 United States Market Size and Forecast, by Component
      • 17.2.9.6 United States Market Size and Forecast, by Application
      • 17.2.9.7 United States Market Size and Forecast, by Form
      • 17.2.9.8 United States Market Size and Forecast, by Device
      • 17.2.9.9 United States Market Size and Forecast, by Deployment
      • 17.2.9.10 United States Market Size and Forecast, by End User
      • 17.2.9.11 Local Competition Analysis
      • 17.2.9.12 Local Market Analysis
    • 17.2.1 Canada
      • 17.2.10.1 Canada Market Size and Forecast, by Type
      • 17.2.10.2 Canada Market Size and Forecast, by Product
      • 17.2.10.3 Canada Market Size and Forecast, by Services
      • 17.2.10.4 Canada Market Size and Forecast, by Technology
      • 17.2.10.5 Canada Market Size and Forecast, by Component
      • 17.2.10.6 Canada Market Size and Forecast, by Application
      • 17.2.10.7 Canada Market Size and Forecast, by Form
      • 17.2.10.8 Canada Market Size and Forecast, by Device
      • 17.2.10.9 Canada Market Size and Forecast, by Deployment
      • 17.2.10.10 Canada Market Size and Forecast, by End User
      • 17.2.10.11 Local Competition Analysis
      • 17.2.10.12 Local Market Analysis
  • 17.1 Europe
    • 17.3.1 Key Market Trends and Opportunities
    • 17.3.2 Europe Market Size and Forecast, by Type
    • 17.3.3 Europe Market Size and Forecast, by Product
    • 17.3.4 Europe Market Size and Forecast, by Services
    • 17.3.5 Europe Market Size and Forecast, by Technology
    • 17.3.6 Europe Market Size and Forecast, by Component
    • 17.3.7 Europe Market Size and Forecast, by Application
    • 17.3.8 Europe Market Size and Forecast, by Form
    • 17.3.9 Europe Market Size and Forecast, by Device
    • 17.3.10 Europe Market Size and Forecast, by Deployment
    • 17.3.11 Europe Market Size and Forecast, by End User
    • 17.3.12 Europe Market Size and Forecast, by Country
    • 17.3.13 United Kingdom
      • 17.3.9.1 United Kingdom Market Size and Forecast, by Type
      • 17.3.9.2 United Kingdom Market Size and Forecast, by Product
      • 17.3.9.3 United Kingdom Market Size and Forecast, by Services
      • 17.3.9.4 United Kingdom Market Size and Forecast, by Technology
      • 17.3.9.5 United Kingdom Market Size and Forecast, by Component
      • 17.3.9.6 United Kingdom Market Size and Forecast, by Application
      • 17.3.9.7 United Kingdom Market Size and Forecast, by Form
      • 17.3.9.8 United Kingdom Market Size and Forecast, by Device
      • 17.3.9.9 United Kingdom Market Size and Forecast, by Deployment
      • 17.3.9.10 United Kingdom Market Size and Forecast, by End User
      • 17.3.9.11 Local Competition Analysis
      • 17.3.9.12 Local Market Analysis
    • 17.3.1 Germany
      • 17.3.10.1 Germany Market Size and Forecast, by Type
      • 17.3.10.2 Germany Market Size and Forecast, by Product
      • 17.3.10.3 Germany Market Size and Forecast, by Services
      • 17.3.10.4 Germany Market Size and Forecast, by Technology
      • 17.3.10.5 Germany Market Size and Forecast, by Component
      • 17.3.10.6 Germany Market Size and Forecast, by Application
      • 17.3.10.7 Germany Market Size and Forecast, by Form
      • 17.3.10.8 Germany Market Size and Forecast, by Device
      • 17.3.10.9 Germany Market Size and Forecast, by Deployment
      • 17.3.10.10 Germany Market Size and Forecast, by End User
      • 17.3.10.11 Local Competition Analysis
      • 17.3.10.12 Local Market Analysis
    • 17.3.1 France
      • 17.3.11.1 France Market Size and Forecast, by Type
      • 17.3.11.2 France Market Size and Forecast, by Product
      • 17.3.11.3 France Market Size and Forecast, by Services
      • 17.3.11.4 France Market Size and Forecast, by Technology
      • 17.3.11.5 France Market Size and Forecast, by Component
      • 17.3.11.6 France Market Size and Forecast, by Application
      • 17.3.11.7 France Market Size and Forecast, by Form
      • 17.3.11.8 France Market Size and Forecast, by Device
      • 17.3.11.9 France Market Size and Forecast, by Deployment
      • 17.3.11.10 France Market Size and Forecast, by End User
      • 17.3.11.11 Local Competition Analysis
      • 17.3.11.12 Local Market Analysis
    • 17.3.1 Spain
      • 17.3.12.1 Spain Market Size and Forecast, by Type
      • 17.3.12.2 Spain Market Size and Forecast, by Product
      • 17.3.12.3 Spain Market Size and Forecast, by Services
      • 17.3.12.4 Spain Market Size and Forecast, by Technology
      • 17.3.12.5 Spain Market Size and Forecast, by Component
      • 17.3.12.6 Spain Market Size and Forecast, by Application
      • 17.3.12.7 Spain Market Size and Forecast, by Form
      • 17.3.12.8 Spain Market Size and Forecast, by Device
      • 17.3.12.9 Spain Market Size and Forecast, by Deployment
      • 17.3.12.10 Spain Market Size and Forecast, by End User
      • 17.3.12.11 Local Competition Analysis
      • 17.3.12.12 Local Market Analysis
    • 17.3.1 Italy
      • 17.3.13.1 Italy Market Size and Forecast, by Type
      • 17.3.13.2 Italy Market Size and Forecast, by Product
      • 17.3.13.3 Italy Market Size and Forecast, by Services
      • 17.3.13.4 Italy Market Size and Forecast, by Technology
      • 17.3.13.5 Italy Market Size and Forecast, by Component
      • 17.3.13.6 Italy Market Size and Forecast, by Application
      • 17.3.13.7 Italy Market Size and Forecast, by Form
      • 17.3.13.8 Italy Market Size and Forecast, by Device
      • 17.3.13.9 Italy Market Size and Forecast, by Deployment
      • 17.3.13.10 Italy Market Size and Forecast, by End User
      • 17.3.13.11 Local Competition Analysis
      • 17.3.13.12 Local Market Analysis
    • 17.3.1 Netherlands
      • 17.3.14.1 Netherlands Market Size and Forecast, by Type
      • 17.3.14.2 Netherlands Market Size and Forecast, by Product
      • 17.3.14.3 Netherlands Market Size and Forecast, by Services
      • 17.3.14.4 Netherlands Market Size and Forecast, by Technology
      • 17.3.14.5 Netherlands Market Size and Forecast, by Component
      • 17.3.14.6 Netherlands Market Size and Forecast, by Application
      • 17.3.14.7 Netherlands Market Size and Forecast, by Form
      • 17.3.14.8 Netherlands Market Size and Forecast, by Device
      • 17.3.14.9 Netherlands Market Size and Forecast, by Deployment
      • 17.3.14.10 Netherlands Market Size and Forecast, by End User
      • 17.3.14.11 Local Competition Analysis
      • 17.3.14.12 Local Market Analysis
    • 17.3.1 Sweden
      • 17.3.15.1 Sweden Market Size and Forecast, by Type
      • 17.3.15.2 Sweden Market Size and Forecast, by Product
      • 17.3.15.3 Sweden Market Size and Forecast, by Services
      • 17.3.15.4 Sweden Market Size and Forecast, by Technology
      • 17.3.15.5 Sweden Market Size and Forecast, by Component
      • 17.3.15.6 Sweden Market Size and Forecast, by Application
      • 17.3.15.7 Sweden Market Size and Forecast, by Form
      • 17.3.15.8 Sweden Market Size and Forecast, by Device
      • 17.3.15.9 Sweden Market Size and Forecast, by Deployment
      • 17.3.15.10 Sweden Market Size and Forecast, by End User
      • 17.3.15.11 Local Competition Analysis
      • 17.3.15.12 Local Market Analysis
    • 17.3.1 Switzerland
      • 17.3.16.1 Switzerland Market Size and Forecast, by Type
      • 17.3.16.2 Switzerland Market Size and Forecast, by Product
      • 17.3.16.3 Switzerland Market Size and Forecast, by Services
      • 17.3.16.4 Switzerland Market Size and Forecast, by Technology
      • 17.3.16.5 Switzerland Market Size and Forecast, by Component
      • 17.3.16.6 Switzerland Market Size and Forecast, by Application
      • 17.3.16.7 Switzerland Market Size and Forecast, by Form
      • 17.3.16.8 Switzerland Market Size and Forecast, by Device
      • 17.3.16.9 Switzerland Market Size and Forecast, by Deployment
      • 17.3.16.10 Switzerland Market Size and Forecast, by End User
      • 17.3.16.11 Local Competition Analysis
      • 17.3.16.12 Local Market Analysis
    • 17.3.1 Denmark
      • 17.3.17.1 Denmark Market Size and Forecast, by Type
      • 17.3.17.2 Denmark Market Size and Forecast, by Product
      • 17.3.17.3 Denmark Market Size and Forecast, by Services
      • 17.3.17.4 Denmark Market Size and Forecast, by Technology
      • 17.3.17.5 Denmark Market Size and Forecast, by Component
      • 17.3.17.6 Denmark Market Size and Forecast, by Application
      • 17.3.17.7 Denmark Market Size and Forecast, by Form
      • 17.3.17.8 Denmark Market Size and Forecast, by Device
      • 17.3.17.9 Denmark Market Size and Forecast, by Deployment
      • 17.3.17.10 Denmark Market Size and Forecast, by End User
      • 17.3.17.11 Local Competition Analysis
      • 17.3.17.12 Local Market Analysis
    • 17.3.1 Finland
      • 17.3.18.1 Finland Market Size and Forecast, by Type
      • 17.3.18.2 Finland Market Size and Forecast, by Product
      • 17.3.18.3 Finland Market Size and Forecast, by Services
      • 17.3.18.4 Finland Market Size and Forecast, by Technology
      • 17.3.18.5 Finland Market Size and Forecast, by Component
      • 17.3.18.6 Finland Market Size and Forecast, by Application
      • 17.3.18.7 Finland Market Size and Forecast, by Form
      • 17.3.18.8 Finland Market Size and Forecast, by Device
      • 17.3.18.9 Finland Market Size and Forecast, by Deployment
      • 17.3.18.10 Finland Market Size and Forecast, by End User
      • 17.3.18.11 Local Competition Analysis
      • 17.3.18.12 Local Market Analysis
    • 17.3.1 Russia
      • 17.3.19.1 Russia Market Size and Forecast, by Type
      • 17.3.19.2 Russia Market Size and Forecast, by Product
      • 17.3.19.3 Russia Market Size and Forecast, by Services
      • 17.3.19.4 Russia Market Size and Forecast, by Technology
      • 17.3.19.5 Russia Market Size and Forecast, by Component
      • 17.3.19.6 Russia Market Size and Forecast, by Application
      • 17.3.19.7 Russia Market Size and Forecast, by Form
      • 17.3.19.8 Russia Market Size and Forecast, by Device
      • 17.3.19.9 Russia Market Size and Forecast, by Deployment
      • 17.3.19.10 Russia Market Size and Forecast, by End User
      • 17.3.19.11 Local Competition Analysis
      • 17.3.19.12 Local Market Analysis
    • 17.3.1 Rest of Europe
      • 17.3.20.1 Rest of Europe Market Size and Forecast, by Type
      • 17.3.20.2 Rest of Europe Market Size and Forecast, by Product
      • 17.3.20.3 Rest of Europe Market Size and Forecast, by Services
      • 17.3.20.4 Rest of Europe Market Size and Forecast, by Technology
      • 17.3.20.5 Rest of Europe Market Size and Forecast, by Component
      • 17.3.20.6 Rest of Europe Market Size and Forecast, by Application
      • 17.3.20.7 Rest of Europe Market Size and Forecast, by Form
      • 17.3.20.8 Rest of Europe Market Size and Forecast, by Device
      • 17.3.20.9 Rest of Europe Market Size and Forecast, by Deployment
      • 17.3.20.10 Rest of Europe Market Size and Forecast, by End User
      • 17.3.20.11 Local Competition Analysis
      • 17.3.20.12 Local Market Analysis
  • 17.1 Asia-Pacific
    • 17.4.1 Key Market Trends and Opportunities
    • 17.4.2 Asia-Pacific Market Size and Forecast, by Type
    • 17.4.3 Asia-Pacific Market Size and Forecast, by Product
    • 17.4.4 Asia-Pacific Market Size and Forecast, by Services
    • 17.4.5 Asia-Pacific Market Size and Forecast, by Technology
    • 17.4.6 Asia-Pacific Market Size and Forecast, by Component
    • 17.4.7 Asia-Pacific Market Size and Forecast, by Application
    • 17.4.8 Asia-Pacific Market Size and Forecast, by Form
    • 17.4.9 Asia-Pacific Market Size and Forecast, by Device
    • 17.4.10 Asia-Pacific Market Size and Forecast, by Deployment
    • 17.4.11 Asia-Pacific Market Size and Forecast, by End User
    • 17.4.12 Asia-Pacific Market Size and Forecast, by Country
    • 17.4.13 China
      • 17.4.9.1 China Market Size and Forecast, by Type
      • 17.4.9.2 China Market Size and Forecast, by Product
      • 17.4.9.3 China Market Size and Forecast, by Services
      • 17.4.9.4 China Market Size and Forecast, by Technology
      • 17.4.9.5 China Market Size and Forecast, by Component
      • 17.4.9.6 China Market Size and Forecast, by Application
      • 17.4.9.7 China Market Size and Forecast, by Form
      • 17.4.9.8 China Market Size and Forecast, by Device
      • 17.4.9.9 China Market Size and Forecast, by Deployment
      • 17.4.9.10 China Market Size and Forecast, by End User
      • 17.4.9.11 Local Competition Analysis
      • 17.4.9.12 Local Market Analysis
    • 17.4.1 India
      • 17.4.10.1 India Market Size and Forecast, by Type
      • 17.4.10.2 India Market Size and Forecast, by Product
      • 17.4.10.3 India Market Size and Forecast, by Services
      • 17.4.10.4 India Market Size and Forecast, by Technology
      • 17.4.10.5 India Market Size and Forecast, by Component
      • 17.4.10.6 India Market Size and Forecast, by Application
      • 17.4.10.7 India Market Size and Forecast, by Form
      • 17.4.10.8 India Market Size and Forecast, by Device
      • 17.4.10.9 India Market Size and Forecast, by Deployment
      • 17.4.10.10 India Market Size and Forecast, by End User
      • 17.4.10.11 Local Competition Analysis
      • 17.4.10.12 Local Market Analysis
    • 17.4.1 Japan
      • 17.4.11.1 Japan Market Size and Forecast, by Type
      • 17.4.11.2 Japan Market Size and Forecast, by Product
      • 17.4.11.3 Japan Market Size and Forecast, by Services
      • 17.4.11.4 Japan Market Size and Forecast, by Technology
      • 17.4.11.5 Japan Market Size and Forecast, by Component
      • 17.4.11.6 Japan Market Size and Forecast, by Application
      • 17.4.11.7 Japan Market Size and Forecast, by Form
      • 17.4.11.8 Japan Market Size and Forecast, by Device
      • 17.4.11.9 Japan Market Size and Forecast, by Deployment
      • 17.4.11.10 Japan Market Size and Forecast, by End User
      • 17.4.11.11 Local Competition Analysis
      • 17.4.11.12 Local Market Analysis
    • 17.4.1 South Korea
      • 17.4.12.1 South Korea Market Size and Forecast, by Type
      • 17.4.12.2 South Korea Market Size and Forecast, by Product
      • 17.4.12.3 South Korea Market Size and Forecast, by Services
      • 17.4.12.4 South Korea Market Size and Forecast, by Technology
      • 17.4.12.5 South Korea Market Size and Forecast, by Component
      • 17.4.12.6 South Korea Market Size and Forecast, by Application
      • 17.4.12.7 South Korea Market Size and Forecast, by Form
      • 17.4.12.8 South Korea Market Size and Forecast, by Device
      • 17.4.12.9 South Korea Market Size and Forecast, by Deployment
      • 17.4.12.10 South Korea Market Size and Forecast, by End User
      • 17.4.12.11 Local Competition Analysis
      • 17.4.12.12 Local Market Analysis
    • 17.4.1 Australia
      • 17.4.13.1 Australia Market Size and Forecast, by Type
      • 17.4.13.2 Australia Market Size and Forecast, by Product
      • 17.4.13.3 Australia Market Size and Forecast, by Services
      • 17.4.13.4 Australia Market Size and Forecast, by Technology
      • 17.4.13.5 Australia Market Size and Forecast, by Component
      • 17.4.13.6 Australia Market Size and Forecast, by Application
      • 17.4.13.7 Australia Market Size and Forecast, by Form
      • 17.4.13.8 Australia Market Size and Forecast, by Device
      • 17.4.13.9 Australia Market Size and Forecast, by Deployment
      • 17.4.13.10 Australia Market Size and Forecast, by End User
      • 17.4.13.11 Local Competition Analysis
      • 17.4.13.12 Local Market Analysis
    • 17.4.1 Singapore
      • 17.4.14.1 Singapore Market Size and Forecast, by Type
      • 17.4.14.2 Singapore Market Size and Forecast, by Product
      • 17.4.14.3 Singapore Market Size and Forecast, by Services
      • 17.4.14.4 Singapore Market Size and Forecast, by Technology
      • 17.4.14.5 Singapore Market Size and Forecast, by Component
      • 17.4.14.6 Singapore Market Size and Forecast, by Application
      • 17.4.14.7 Singapore Market Size and Forecast, by Form
      • 17.4.14.8 Singapore Market Size and Forecast, by Device
      • 17.4.14.9 Singapore Market Size and Forecast, by Deployment
      • 17.4.14.10 Singapore Market Size and Forecast, by End User
      • 17.4.14.11 Local Competition Analysis
      • 17.4.14.12 Local Market Analysis
    • 17.4.1 Indonesia
      • 17.4.15.1 Indonesia Market Size and Forecast, by Type
      • 17.4.15.2 Indonesia Market Size and Forecast, by Product
      • 17.4.15.3 Indonesia Market Size and Forecast, by Services
      • 17.4.15.4 Indonesia Market Size and Forecast, by Technology
      • 17.4.15.5 Indonesia Market Size and Forecast, by Component
      • 17.4.15.6 Indonesia Market Size and Forecast, by Application
      • 17.4.15.7 Indonesia Market Size and Forecast, by Form
      • 17.4.15.8 Indonesia Market Size and Forecast, by Device
      • 17.4.15.9 Indonesia Market Size and Forecast, by Deployment
      • 17.4.15.10 Indonesia Market Size and Forecast, by End User
      • 17.4.15.11 Local Competition Analysis
      • 17.4.15.12 Local Market Analysis
    • 17.4.1 Taiwan
      • 17.4.16.1 Taiwan Market Size and Forecast, by Type
      • 17.4.16.2 Taiwan Market Size and Forecast, by Product
      • 17.4.16.3 Taiwan Market Size and Forecast, by Services
      • 17.4.16.4 Taiwan Market Size and Forecast, by Technology
      • 17.4.16.5 Taiwan Market Size and Forecast, by Component
      • 17.4.16.6 Taiwan Market Size and Forecast, by Application
      • 17.4.16.7 Taiwan Market Size and Forecast, by Form
      • 17.4.16.8 Taiwan Market Size and Forecast, by Device
      • 17.4.16.9 Taiwan Market Size and Forecast, by Deployment
      • 17.4.16.10 Taiwan Market Size and Forecast, by End User
      • 17.4.16.11 Local Competition Analysis
      • 17.4.16.12 Local Market Analysis
    • 17.4.1 Malaysia
      • 17.4.17.1 Malaysia Market Size and Forecast, by Type
      • 17.4.17.2 Malaysia Market Size and Forecast, by Product
      • 17.4.17.3 Malaysia Market Size and Forecast, by Services
      • 17.4.17.4 Malaysia Market Size and Forecast, by Technology
      • 17.4.17.5 Malaysia Market Size and Forecast, by Component
      • 17.4.17.6 Malaysia Market Size and Forecast, by Application
      • 17.4.17.7 Malaysia Market Size and Forecast, by Form
      • 17.4.17.8 Malaysia Market Size and Forecast, by Device
      • 17.4.17.9 Malaysia Market Size and Forecast, by Deployment
      • 17.4.17.10 Malaysia Market Size and Forecast, by End User
      • 17.4.17.11 Local Competition Analysis
      • 17.4.17.12 Local Market Analysis
    • 17.4.1 Rest of Asia-Pacific
      • 17.4.18.1 Rest of Asia-Pacific Market Size and Forecast, by Type
      • 17.4.18.2 Rest of Asia-Pacific Market Size and Forecast, by Product
      • 17.4.18.3 Rest of Asia-Pacific Market Size and Forecast, by Services
      • 17.4.18.4 Rest of Asia-Pacific Market Size and Forecast, by Technology
      • 17.4.18.5 Rest of Asia-Pacific Market Size and Forecast, by Component
      • 17.4.18.6 Rest of Asia-Pacific Market Size and Forecast, by Application
      • 17.4.18.7 Rest of Asia-Pacific Market Size and Forecast, by Form
      • 17.4.18.8 Rest of Asia-Pacific Market Size and Forecast, by Device
      • 17.4.18.9 Rest of Asia-Pacific Market Size and Forecast, by Deployment
      • 17.4.18.10 Rest of Asia-Pacific Market Size and Forecast, by End User
      • 17.4.18.11 Local Competition Analysis
      • 17.4.18.12 Local Market Analysis
  • 17.1 Latin America
    • 17.5.1 Key Market Trends and Opportunities
    • 17.5.2 Latin America Market Size and Forecast, by Type
    • 17.5.3 Latin America Market Size and Forecast, by Product
    • 17.5.4 Latin America Market Size and Forecast, by Services
    • 17.5.5 Latin America Market Size and Forecast, by Technology
    • 17.5.6 Latin America Market Size and Forecast, by Component
    • 17.5.7 Latin America Market Size and Forecast, by Application
    • 17.5.8 Latin America Market Size and Forecast, by Form
    • 17.5.9 Latin America Market Size and Forecast, by Device
    • 17.5.10 Latin America Market Size and Forecast, by Deployment
    • 17.5.11 Latin America Market Size and Forecast, by End User
    • 17.5.12 Latin America Market Size and Forecast, by Country
    • 17.5.13 Brazil
      • 17.5.9.1 Brazil Market Size and Forecast, by Type
      • 17.5.9.2 Brazil Market Size and Forecast, by Product
      • 17.5.9.3 Brazil Market Size and Forecast, by Services
      • 17.5.9.4 Brazil Market Size and Forecast, by Technology
      • 17.5.9.5 Brazil Market Size and Forecast, by Component
      • 17.5.9.6 Brazil Market Size and Forecast, by Application
      • 17.5.9.7 Brazil Market Size and Forecast, by Form
      • 17.5.9.8 Brazil Market Size and Forecast, by Device
      • 17.5.9.9 Brazil Market Size and Forecast, by Deployment
      • 17.5.9.10 Brazil Market Size and Forecast, by End User
      • 17.5.9.11 Local Competition Analysis
      • 17.5.9.12 Local Market Analysis
    • 17.5.1 Mexico
      • 17.5.10.1 Mexico Market Size and Forecast, by Type
      • 17.5.10.2 Mexico Market Size and Forecast, by Product
      • 17.5.10.3 Mexico Market Size and Forecast, by Services
      • 17.5.10.4 Mexico Market Size and Forecast, by Technology
      • 17.5.10.5 Mexico Market Size and Forecast, by Component
      • 17.5.10.6 Mexico Market Size and Forecast, by Application
      • 17.5.10.7 Mexico Market Size and Forecast, by Form
      • 17.5.10.8 Mexico Market Size and Forecast, by Device
      • 17.5.10.9 Mexico Market Size and Forecast, by Deployment
      • 17.5.10.10 Mexico Market Size and Forecast, by End User
      • 17.5.10.11 Local Competition Analysis
      • 17.5.10.12 Local Market Analysis
    • 17.5.1 Argentina
      • 17.5.11.1 Argentina Market Size and Forecast, by Type
      • 17.5.11.2 Argentina Market Size and Forecast, by Product
      • 17.5.11.3 Argentina Market Size and Forecast, by Services
      • 17.5.11.4 Argentina Market Size and Forecast, by Technology
      • 17.5.11.5 Argentina Market Size and Forecast, by Component
      • 17.5.11.6 Argentina Market Size and Forecast, by Application
      • 17.5.11.7 Argentina Market Size and Forecast, by Form
      • 17.5.11.8 Argentina Market Size and Forecast, by Device
      • 17.5.11.9 Argentina Market Size and Forecast, by Deployment
      • 17.5.11.10 Argentina Market Size and Forecast, by End User
      • 17.5.11.11 Local Competition Analysis
      • 17.5.11.12 Local Market Analysis
    • 17.5.1 Rest of Latin America
      • 17.5.12.1 Rest of Latin America Market Size and Forecast, by Type
      • 17.5.12.2 Rest of Latin America Market Size and Forecast, by Product
      • 17.5.12.3 Rest of Latin America Market Size and Forecast, by Services
      • 17.5.12.4 Rest of Latin America Market Size and Forecast, by Technology
      • 17.5.12.5 Rest of Latin America Market Size and Forecast, by Component
      • 17.5.12.6 Rest of Latin America Market Size and Forecast, by Application
      • 17.5.12.7 Rest of Latin America Market Size and Forecast, by Form
      • 17.5.12.8 Rest of Latin America Market Size and Forecast, by Device
      • 17.5.12.9 Rest of Latin America Market Size and Forecast, by Deployment
      • 17.5.12.10 Rest of Latin America Market Size and Forecast, by End User
      • 17.5.12.11 Local Competition Analysis
      • 17.5.12.12 Local Market Analysis
  • 17.1 Middle East and Africa
    • 17.6.1 Key Market Trends and Opportunities
    • 17.6.2 Middle East and Africa Market Size and Forecast, by Type
    • 17.6.3 Middle East and Africa Market Size and Forecast, by Product
    • 17.6.4 Middle East and Africa Market Size and Forecast, by Services
    • 17.6.5 Middle East and Africa Market Size and Forecast, by Technology
    • 17.6.6 Middle East and Africa Market Size and Forecast, by Component
    • 17.6.7 Middle East and Africa Market Size and Forecast, by Application
    • 17.6.8 Middle East and Africa Market Size and Forecast, by Form
    • 17.6.9 Middle East and Africa Market Size and Forecast, by Device
    • 17.6.10 Middle East and Africa Market Size and Forecast, by Deployment
    • 17.6.11 Middle East and Africa Market Size and Forecast, by End User
    • 17.6.12 Middle East and Africa Market Size and Forecast, by Country
    • 17.6.13 Saudi Arabia
      • 17.6.9.1 Saudi Arabia Market Size and Forecast, by Type
      • 17.6.9.2 Saudi Arabia Market Size and Forecast, by Product
      • 17.6.9.3 Saudi Arabia Market Size and Forecast, by Services
      • 17.6.9.4 Saudi Arabia Market Size and Forecast, by Technology
      • 17.6.9.5 Saudi Arabia Market Size and Forecast, by Component
      • 17.6.9.6 Saudi Arabia Market Size and Forecast, by Application
      • 17.6.9.7 Saudi Arabia Market Size and Forecast, by Form
      • 17.6.9.8 Saudi Arabia Market Size and Forecast, by Device
      • 17.6.9.9 Saudi Arabia Market Size and Forecast, by Deployment
      • 17.6.9.10 Saudi Arabia Market Size and Forecast, by End User
      • 17.6.9.11 Local Competition Analysis
      • 17.6.9.12 Local Market Analysis
    • 17.6.1 UAE
      • 17.6.10.1 UAE Market Size and Forecast, by Type
      • 17.6.10.2 UAE Market Size and Forecast, by Product
      • 17.6.10.3 UAE Market Size and Forecast, by Services
      • 17.6.10.4 UAE Market Size and Forecast, by Technology
      • 17.6.10.5 UAE Market Size and Forecast, by Component
      • 17.6.10.6 UAE Market Size and Forecast, by Application
      • 17.6.10.7 UAE Market Size and Forecast, by Form
      • 17.6.10.8 UAE Market Size and Forecast, by Device
      • 17.6.10.9 UAE Market Size and Forecast, by Deployment
      • 17.6.10.10 UAE Market Size and Forecast, by End User
      • 17.6.10.11 Local Competition Analysis
      • 17.6.10.12 Local Market Analysis
    • 17.6.1 South Africa
      • 17.6.11.1 South Africa Market Size and Forecast, by Type
      • 17.6.11.2 South Africa Market Size and Forecast, by Product
      • 17.6.11.3 South Africa Market Size and Forecast, by Services
      • 17.6.11.4 South Africa Market Size and Forecast, by Technology
      • 17.6.11.5 South Africa Market Size and Forecast, by Component
      • 17.6.11.6 South Africa Market Size and Forecast, by Application
      • 17.6.11.7 South Africa Market Size and Forecast, by Form
      • 17.6.11.8 South Africa Market Size and Forecast, by Device
      • 17.6.11.9 South Africa Market Size and Forecast, by Deployment
      • 17.6.11.10 South Africa Market Size and Forecast, by End User
      • 17.6.11.11 Local Competition Analysis
      • 17.6.11.12 Local Market Analysis
    • 17.6.1 Rest of MEA
      • 17.6.12.1 Rest of MEA Market Size and Forecast, by Type
      • 17.6.12.2 Rest of MEA Market Size and Forecast, by Product
      • 17.6.12.3 Rest of MEA Market Size and Forecast, by Services
      • 17.6.12.4 Rest of MEA Market Size and Forecast, by Technology
      • 17.6.12.5 Rest of MEA Market Size and Forecast, by Component
      • 17.6.12.6 Rest of MEA Market Size and Forecast, by Application
      • 17.6.12.7 Rest of MEA Market Size and Forecast, by Form
      • 17.6.12.8 Rest of MEA Market Size and Forecast, by Device
      • 17.6.12.9 Rest of MEA Market Size and Forecast, by Deployment
      • 17.6.12.10 Rest of MEA Market Size and Forecast, by End User
      • 17.6.12.11 Local Competition Analysis
      • 17.6.12.12 Local Market Analysis

18: Competitive Landscape

  • 18.1 Overview
  • 18.2 Market Share Analysis
  • 18.3 Key Player Positioning
  • 18.4 Competitive Leadership Mapping
    • 18.4.1 Star Players
    • 18.4.2 Innovators
    • 18.4.3 Emerging Players
  • 18.5 Vendor Benchmarking
  • 18.6 Developmental Strategy Benchmarking
    • 18.6.1 New Product Developments
    • 18.6.2 Product Launches
    • 18.6.3 Business Expansions
    • 18.6.4 Partnerships, Joint Ventures, and Collaborations
    • 18.6.5 Mergers and Acquisitions

19: Company Profiles

  • 19.1 Criteo
    • 19.1.1 Company Overview
    • 19.1.2 Company Snapshot
    • 19.1.3 Business Segments
    • 19.1.4 Business Performance
    • 19.1.5 Product Offerings
    • 19.1.6 Key Developmental Strategies
    • 19.1.7 SWOT Analysis
  • 19.2 The Trade Desk
    • 19.2.1 Company Overview
    • 19.2.2 Company Snapshot
    • 19.2.3 Business Segments
    • 19.2.4 Business Performance
    • 19.2.5 Product Offerings
    • 19.2.6 Key Developmental Strategies
    • 19.2.7 SWOT Analysis
  • 19.3 MediaMath
    • 19.3.1 Company Overview
    • 19.3.2 Company Snapshot
    • 19.3.3 Business Segments
    • 19.3.4 Business Performance
    • 19.3.5 Product Offerings
    • 19.3.6 Key Developmental Strategies
    • 19.3.7 SWOT Analysis
  • 19.4 Adform
    • 19.4.1 Company Overview
    • 19.4.2 Company Snapshot
    • 19.4.3 Business Segments
    • 19.4.4 Business Performance
    • 19.4.5 Product Offerings
    • 19.4.6 Key Developmental Strategies
    • 19.4.7 SWOT Analysis
  • 19.5 Sizmek
    • 19.5.1 Company Overview
    • 19.5.2 Company Snapshot
    • 19.5.3 Business Segments
    • 19.5.4 Business Performance
    • 19.5.5 Product Offerings
    • 19.5.6 Key Developmental Strategies
    • 19.5.7 SWOT Analysis
  • 19.6 Taboola
    • 19.6.1 Company Overview
    • 19.6.2 Company Snapshot
    • 19.6.3 Business Segments
    • 19.6.4 Business Performance
    • 19.6.5 Product Offerings
    • 19.6.6 Key Developmental Strategies
    • 19.6.7 SWOT Analysis
  • 19.7 Outbrain
    • 19.7.1 Company Overview
    • 19.7.2 Company Snapshot
    • 19.7.3 Business Segments
    • 19.7.4 Business Performance
    • 19.7.5 Product Offerings
    • 19.7.6 Key Developmental Strategies
    • 19.7.7 SWOT Analysis
  • 19.8 InMobi
    • 19.8.1 Company Overview
    • 19.8.2 Company Snapshot
    • 19.8.3 Business Segments
    • 19.8.4 Business Performance
    • 19.8.5 Product Offerings
    • 19.8.6 Key Developmental Strategies
    • 19.8.7 SWOT Analysis
  • 19.9 Zeta Global
    • 19.9.1 Company Overview
    • 19.9.2 Company Snapshot
    • 19.9.3 Business Segments
    • 19.9.4 Business Performance
    • 19.9.5 Product Offerings
    • 19.9.6 Key Developmental Strategies
    • 19.9.7 SWOT Analysis
  • 19.10 AppNexus
    • 19.10.1 Company Overview
    • 19.10.2 Company Snapshot
    • 19.10.3 Business Segments
    • 19.10.4 Business Performance
    • 19.10.5 Product Offerings
    • 19.10.6 Key Developmental Strategies
    • 19.10.7 SWOT Analysis
  • 19.11 Rocket Fuel
    • 19.11.1 Company Overview
    • 19.11.2 Company Snapshot
    • 19.11.3 Business Segments
    • 19.11.4 Business Performance
    • 19.11.5 Product Offerings
    • 19.11.6 Key Developmental Strategies
    • 19.11.7 SWOT Analysis
  • 19.12 Quantcast
    • 19.12.1 Company Overview
    • 19.12.2 Company Snapshot
    • 19.12.3 Business Segments
    • 19.12.4 Business Performance
    • 19.12.5 Product Offerings
    • 19.12.6 Key Developmental Strategies
    • 19.12.7 SWOT Analysis
  • 19.13 Choozle
    • 19.13.1 Company Overview
    • 19.13.2 Company Snapshot
    • 19.13.3 Business Segments
    • 19.13.4 Business Performance
    • 19.13.5 Product Offerings
    • 19.13.6 Key Developmental Strategies
    • 19.13.7 SWOT Analysis
  • 19.14 Flashtalking
    • 19.14.1 Company Overview
    • 19.14.2 Company Snapshot
    • 19.14.3 Business Segments
    • 19.14.4 Business Performance
    • 19.14.5 Product Offerings
    • 19.14.6 Key Developmental Strategies
    • 19.14.7 SWOT Analysis
  • 19.15 Marin Software
    • 19.15.1 Company Overview
    • 19.15.2 Company Snapshot
    • 19.15.3 Business Segments
    • 19.15.4 Business Performance
    • 19.15.5 Product Offerings
    • 19.15.6 Key Developmental Strategies
    • 19.15.7 SWOT Analysis