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市场调查报告书
商品编码
1891515

广告科技市场规模、占有率、成长及全球产业分析：依类型、应用和地区划分的洞察与预测（2024-2032 年）

AdTech Market Size, Share, Growth and Global Industry Analysis By Type & Application, Regional Insights and Forecast, 2024-2032
出版日期: | 出版商: Fortune Business Insights Pvt. Ltd. | 英文 170 Pages | 商品交期: 请询问到货日

价格

广告科技市场成长驱动因素

全球广告科技市场已成为数位经济的关键支柱，帮助广告主、发布商和代理商管理、投放和优化跨数位管道的广告活动。预计到 2024 年，全球广告科技市场规模将达到 8,762.1 亿美元，反映出企业越来越依赖数据驱动的广告技术来改善受众定位、提升互动率和提高广告支出回报率 (ROAS)。智慧型手机、社群媒体平台、连网装置和高速网路的日益普及从根本上改变了全球广告策略。

预计到 2025 年，在程式化广告、行动广告和人工智慧驱动的行销平台投资增加的推动下，广告科技市场规模将成长至 9,868.7 亿美元。各行各业的公司都在优先考虑数位化优先的广告策略，并将预算从传统媒体转向自动化和分析驱动的解决方案。向全通路广告策略的转变进一步推动了先进广告技术平台的普及。

展望未来，预计到2032年，该市场规模将达到惊人的25471.7亿美元，显示其长期成长势头强劲。人工智慧、机器学习、扩增实境（AR）、虚拟实境（VR）和生成式人工智慧技术的进步推动了这一成长，这些技术正在改变广告商大规模创建、个人化和投放内容的方式。

推动广告科技市场成长的关键因素

推动广告科技市场成长的关键因素之一是来自网站、行动应用程式、电子商务平台和社群媒体等数位触点的大量消费者资料的可用性。广告科技解决方案分析浏览行为、人口统计资讯、购买历史和互动模式，从而实现精准的受众细分和个人化的广告体验。这种以数据为中心的策略有助于提升广告活动效果、转换率和品牌知名度。

行动广告的兴起也在市场扩张中发挥关键作用。随着消费者在行动应用程式上花费的时间越来越多，广告主也越来越重视行动优先的广告活动。基于位置的定向、应用程式内广告和行动视讯格式的重要性日益凸显，推动了对行动广告技术解决方案的需求。

此外，程序化广告（透过演算法和即时竞价实现广告买卖的自动化）继续主导着市场。这种方法提高了广告商和发布商的效率、透明度和可扩展性，使其成为各行业首选的解决方案。

生成式人工智慧对广告科技市场的影响

生成式人工智慧正在透过实现可扩展、高度个人化的广告製作，改变广告技术生态系统。广告科技公司正在整合大规模语言模型和生成式人工智慧工具，以自动产生根据用户个人偏好量身定制的广告文案、视觉效果和创意变体。根据产业调查，大量高阶主管计画增加对生成式人工智慧的投资，以提高广告活动效果和营运效率。

此外，生成式人工智慧的应用正在改善预测分析、受众意图侦测和即时广告活动优化，使广告更具回应性和相关性。预计这些功能将在推动市场成长至 2032 年的过程中发挥关键作用。

依地区划分的市场趋势

2024 年，北美以 34.65% 的市场占有率引领全球广告技术市场，这得益于其先进的数位基础设施、高额的广告支出以及对人工智慧驱动行销技术的早期应用。该地区的主要广告商正在积极利用数据管理平台、需求方平台和分析工具来优化其数位广告策略。

预计到 2032 年，亚太地区将经历最快的成长，这主要得益于快速的数位化进程、不断增长的网路使用者群体以及行动和视讯广告的日益普及。中国、印度和东南亚等国家电子商务和社群媒体平台的蓬勃发展，催生了对广告科技的强劲需求。

目录

第一章：引言

第二章：摘要整理

第三章：市场动态

  • 宏观与微观经济指标
  • 驱动因素、限制因素、机会与趋势
  • 生成式人工智慧的影响

第四章：竞争格局

  • 主要参与者所采用的商业策略
  • 主要参与者的全面SWOT分析
  • 全球广告科技参与者的市占率和排名（前3-5名）（2023 年）

第五章 全球广告科技市场规模估算与预测（依细分市场划分，2019-2032 年）

  • 主要研究发现
  • 依解决方案划分
    • 需求方平台 (DSP)
    • 供应方平台 (SSP)
    • 广告网络
    • 资料管理平台 (DMP)
    • 广告交易平台
    • 代理/交易平台
    • 其他（例如，广告分析平台）
  • 依广告类型划分
    • 搜寻广告
    • 程式化广告
    • 行动广告
    • 展示广告
    • 电子邮件广告
    • 其他（例如，原生广告）
  • 依部署方式
    • 本地部署
    • 云端部署
  • 依公司规模划分
    • 中小企业 (SME)
    • 大型企业
  • 依装置划分
    • 行动装置
    • 网页
  • 依广告媒介划分
    • 广播广告
    • 电视广告
    • 印刷广告
    • 户外广告
    • 数位广告
  • 依行业划分
    • 媒体与娱乐
    • IT与电信
    • 零售与电子商务
    • 金融服务与保险
    • 教育
    • 医疗保健
    • 旅游与饭店
    • 食品与饮料
    • 其他（製造业、政府等）
  • 依区域
    • 北美洲
    • 南美洲
    • 欧洲
    • 中东和非洲
    • 亚太地区

第六章 北美广告科技市场规模估算与预测（依细分市场划分，2019-2032 年）

  • 依国家划分
    • 美国
    • 加拿大
    • 墨西哥

第七章 南美洲广告科技市场规模估算与预测（依细分市场划分，2019-2032 年）

  • 依国家划分
    • 巴西
    • 阿根廷
    • 其他南美洲国家

第八章 欧洲广告科技市场规模估算与预测预测（依细分市场，2019-2032 年）

  • 依国家/地区
    • 英国
    • 德国
    • 法国
    • 义大利
    • 西班牙
    • 俄罗斯
    • 比荷卢经济联盟
    • 北欧国家
    • 欧洲其他地区

第九章：中东和非洲广告科技市场规模估算与预测（依细分市场，2019-2032 年）

  • 依国家/地区
    • 土耳其
    • 以色列
    • 海湾合作委员会
    • 北非
    • 南非
    • 中东和非洲其他地区

第十章：亚太地区广告科技市场规模估算与预测预测（依细分市场，2019-2032 年）

  • 依国家/地区
    • 中国
    • 印度
    • 日本
    • 韩国
    • 东协
    • 大洋洲
    • 其他亚太地区

第十一章：十大公司简介

  • Google有限责任公司
  • Meta Platform Inc.
  • 亚马逊公司
  • Criteo S.A.
  • 阿里巴巴集团控股有限公司
  • 微软公司
  • Adobe Inc.
  • Quantcast
  • Zeta Global Corp.
  • Adform

第十二章：要点总结

Product Code: FBI110325

Growth Factors of AdTech Market

The global AdTech market has emerged as a critical pillar of the digital economy, supporting advertisers, publishers, and agencies in managing, delivering, and optimizing advertising campaigns across digital channels. In 2024, the global AdTech market size was valued at USD 876.21 billion, reflecting the growing reliance of enterprises on data-driven advertising technologies to improve audience targeting, engagement, and return on advertising spend. The increasing penetration of smartphones, social media platforms, connected devices, and high-speed internet has fundamentally reshaped advertising strategies worldwide.

In 2025, the AdTech market is projected to grow to USD 986.87 billion, supported by rising investments in programmatic advertising, mobile advertising, and AI-powered marketing platforms. Businesses across industries are prioritizing digital-first advertising approaches, shifting budgets from traditional media toward automated and analytics-driven solutions. The transition toward omnichannel advertising strategies is further reinforcing the adoption of advanced advertising technology platforms.

Looking ahead, the market is expected to reach a substantial value of USD 2,547.17 billion by 2032, indicating strong long-term expansion. This growth is underpinned by advancements in artificial intelligence, machine learning, augmented reality (AR), virtual reality (VR), and generative AI technologies that are transforming how advertisers create, personalize, and distribute content at scale.

Key Growth Factors Driving the AdTech Market

One of the primary growth drivers of the AdTech market is the availability of vast volumes of consumer data generated from digital touchpoints such as websites, mobile apps, e-commerce platforms, and social media. AdTech solutions analyze browsing behavior, demographics, purchase history, and engagement patterns to enable precise audience segmentation and personalized advertising experiences. This data-centric approach improves campaign performance, conversion rates, and brand visibility.

The rise of mobile advertising has also played a crucial role in market expansion. With consumers spending a significant portion of their time on mobile applications, advertisers are increasingly focusing on mobile-first campaigns. Location-based targeting, in-app advertising, and mobile video formats are gaining prominence, driving higher demand for mobile AdTech solutions.

Additionally, programmatic advertising continues to dominate the market landscape due to its ability to automate ad buying and selling using algorithms and real-time bidding. This method enhances efficiency, transparency, and scalability for both advertisers and publishers, making it a preferred choice across industries.

Impact of Generative AI on the AdTech Market

Generative AI is reshaping the AdTech ecosystem by enabling scalable and hyper-personalized ad creation. AdTech companies are integrating large language models and generative AI tools to automatically generate ad copy, visuals, and creative variations tailored to individual user preferences. Industry surveys indicate that a significant portion of senior executives plan to increase investments in generative AI to enhance campaign effectiveness and operational efficiency.

The adoption of generative AI is also improving predictive analytics, audience intent detection, and real-time campaign optimization, making advertising more responsive and relevant. These capabilities are expected to play a vital role in driving market growth through 2032.

Regional Market Insights

In 2024, North America dominated the global AdTech market with a 34.65% share, supported by advanced digital infrastructure, high advertising spend, and early adoption of AI-driven marketing technologies. Major advertisers in the region actively leverage data management platforms, demand-side platforms, and analytics tools to optimize digital advertising strategies.

The Asia Pacific region is expected to witness the fastest growth through 2032, driven by rapid digitalization, expanding internet user bases, and increasing adoption of mobile and video advertising. Countries such as China, India, and Southeast Asian nations are experiencing strong demand for advertising technology due to the growth of e-commerce and social media platforms.

Competitive Landscape

The AdTech market remains highly competitive and fragmented, with global technology leaders and specialized AdTech firms focusing on strategic partnerships, AI integration, and product innovation. Continuous advancements in cloud-based platforms, privacy-compliant data solutions, and immersive advertising formats are shaping the competitive dynamics of the industry.

Conclusion

Overall, the AdTech market demonstrates strong momentum, growing from USD 876.21 billion in 2024 to USD 986.87 billion in 2025, and projected to reach USD 2,547.17 billion by 2032. The sustained shift toward digital advertising, combined with AI-driven innovation and immersive ad experiences, positions the market for robust expansion over the forecast period.

Segmentation By Solution

  • Demand-Side Platform (DSP)
  • Supply-Side Platform (SSP0029)
  • Ad Networks
  • Data Management Platforms (DMPs)
  • Ad Exchange Platforms
  • Agency Trading Desks
  • Others (Ad Analytics Platform)

By Advertising Type

  • Search Advertising
  • Programmatic Advertising
  • Mobile Advertising
  • Display Advertising
  • Email Advertising
  • Others (Native Advertising)

By Deployment

  • On-premise
  • Cloud

By Enterprise Type

  • Small and Mid-sized Enterprises (SMEs)
  • Large Enterprises

By Device

  • Mobile
  • Web

By Advertising Channel

  • Radio Advertising
  • Television Advertising
  • Print Advertising
  • Outdoor Advertising
  • Digital Advertising

By Industry

  • Media & Entertainment
  • IT & Telecom
  • Retail & E-commerce
  • BFSI
  • Education
  • Healthcare
  • Travel & Hospitality
  • Food & Beverages
  • Others (Manufacturing, Government)

By Region

  • North America (By Solution, By Advertising Type, By Deployment, By Enterprise Type, By Device, By Advertising Channel, By Industry, and By Country)
    • U.S.
    • Canada
    • Mexico
  • South America (By Solution, By Advertising Type, By Deployment, By Enterprise Type, By Device, By Advertising Channel, By Industry, and By Country)
    • Brazil
    • Argentina
    • Rest of South America
  • Europe (By Solution, By Advertising Type, By Deployment, By Enterprise Type, By Device, By Advertising Channel, By Industry, and By Country)
    • U.K.
    • Germany
    • France
    • Italy
    • Spain
    • Russia
    • Benelux
    • Nordics
    • Rest of Europe
  • Middle East & Africa (By Solution, By Advertising Type, By Deployment, By Enterprise Type, By Device, By Advertising Channel, By Industry, and By Country)
    • Turkey
    • Israel
    • GCC
    • North Africa
    • South Africa
    • Rest of Middle East & Africa
  • Asia Pacific (By Solution, By Advertising Type, By Deployment, By Enterprise Type, By Device, By Advertising Channel, By Industry, and By Country)
    • China
    • India
    • Japan
    • South Korea
    • ASEAN
    • Oceania
    • Rest of Asia Pacific

Table of Content

1. Introduction

  • 1.1. Definition, By Segment
  • 1.2. Research Methodology/Approach
  • 1.3. Data Sources

2. Executive Summary

3. Market Dynamics

  • 3.1. Macro and Micro Economic Indicators
  • 3.2. Drivers, Restraints, Opportunities and Trends
  • 3.3. Impact of Generative AI

4. Competition Landscape

  • 4.1. Business Strategies Adopted by Key Players
  • 4.2. Consolidated SWOT Analysis of Key Players
  • 4.3. Global AdTech Key Players (Top 3 - 5) Market Share/Ranking, 2023

5. Global AdTech Market Size Estimates and Forecasts, By Segments, 2019-2032

  • 5.1. Key Findings
  • 5.2. By Solution (USD)
    • 5.2.1. Demand-Side Platform (DSP)
    • 5.2.2. Supply-Side Platform (SSP)
    • 5.2.3. Ad Networks
    • 5.2.4. Data Management Platforms (DMPs)
    • 5.2.5. Ad Exchange Platforms
    • 5.2.6. Agency Trading Desks
    • 5.2.7. Others (Ad Analytics Platform, etc.)
  • 5.3. By Advertising Type (USD)
    • 5.3.1. Search Advertising
    • 5.3.2. Programmatic Advertising
    • 5.3.3. Mobile Advertising
    • 5.3.4. Display Advertising
    • 5.3.5. Email Advertising
    • 5.3.6. Others (Native Advertising, etc.)
  • 5.4. By Deployment (USD)
    • 5.4.1. On-premise
    • 5.4.2. Cloud
  • 5.5. By Enterprise Type (USD)
    • 5.5.1. Small and Mid-sized Enterprises (SMEs)
    • 5.5.2. Large Enterprises
  • 5.6. By Device (USD)
    • 5.6.1. Mobile
    • 5.6.2. Web
  • 5.7. By Advertising Channel (USD)
    • 5.7.1. Radio Advertising
    • 5.7.2. Television Advertising
    • 5.7.3. Print Advertising
    • 5.7.4. Outdoor Advertising
    • 5.7.5. Digital Advertising
  • 5.8. By Industry (USD)
    • 5.8.1. Media & Entertainment
    • 5.8.2. IT & Telecom
    • 5.8.3. Retail & Ecommerce
    • 5.8.4. BFSI
    • 5.8.5. Education
    • 5.8.6. Healthcare
    • 5.8.7. Travel & Hospitality
    • 5.8.8. Food & Beverages
    • 5.8.9. Others (Manufacturing, Government, etc.)
  • 5.9. By Region (USD)
    • 5.9.1. North America
    • 5.9.2. South America
    • 5.9.3. Europe
    • 5.9.4. Middle East & Africa
    • 5.9.5. Asia Pacific

6. North America AdTech Market Size Estimates and Forecasts, By Segments, 2019-2032

  • 6.1. Key Findings
  • 6.2. By Solution (USD)
    • 6.2.1. Demand-Side Platform (DSP)
    • 6.2.2. Supply-Side Platform (SSP)
    • 6.2.3. Ad Networks
    • 6.2.4. Data Management Platforms (DMPs)
    • 6.2.5. Ad Exchange Platforms
    • 6.2.6. Agency Trading Desks
    • 6.2.7. Others
  • 6.3. By Advertising Type (USD)
    • 6.3.1. Search Advertising
    • 6.3.2. Programmatic Advertising
    • 6.3.3. Mobile Advertising
    • 6.3.4. Display Advertising
    • 6.3.5. Email Advertising
    • 6.3.6. Others
  • 6.4. By Deployment (USD)
    • 6.4.1. On-premise
    • 6.4.2. Cloud
  • 6.5. By Enterprise Type (USD)
    • 6.5.1. Small and Mid-sized Enterprises (SMEs)
    • 6.5.2. Large Enterprises
  • 6.6. By Device (USD)
    • 6.6.1. Mobile
    • 6.6.2. Web
  • 6.7. By Advertising Channel (USD)
    • 6.7.1. Radio Advertising
    • 6.7.2. Television Advertising
    • 6.7.3. Print Advertising
    • 6.7.4. Outdoor Advertising
    • 6.7.5. Digital Advertising
  • 6.8. By Industry (USD)
    • 6.8.1. Media & Entertainment
    • 6.8.2. IT & Telecom
    • 6.8.3. Retail & Ecommerce
    • 6.8.4. BFSI
    • 6.8.5. Education
    • 6.8.6. Healthcare
    • 6.8.7. Travel & Hospitality
    • 6.8.8. Food & Beverages
    • 6.8.9. Others
  • 6.9. By Country (USD)
    • 6.9.1. United States
    • 6.9.2. Canada
    • 6.9.3. Mexico

7. South America AdTech Market Size Estimates and Forecasts, By Segments, 2019-2032

  • 7.1. Key Findings
  • 7.2. By Solution (USD)
    • 7.2.1. Demand-Side Platform (DSP)
    • 7.2.2. Supply-Side Platform (SSP)
    • 7.2.3. Ad Networks
    • 7.2.4. Data Management Platforms (DMPs)
    • 7.2.5. Ad Exchange Platforms
    • 7.2.6. Agency Trading Desks
    • 7.2.7. Others
  • 7.3. By Advertising Type (USD)
    • 7.3.1. Search Advertising
    • 7.3.2. Programmatic Advertising
    • 7.3.3. Mobile Advertising
    • 7.3.4. Display Advertising
    • 7.3.5. Email Advertising
    • 7.3.6. Others
  • 7.4. By Deployment (USD)
    • 7.4.1. On-premise
    • 7.4.2. Cloud
  • 7.5. By Enterprise Type (USD)
    • 7.5.1. Small and Mid-sized Enterprises (SMEs)
    • 7.5.2. Large Enterprises
  • 7.6. By Device (USD)
    • 7.6.1. Mobile
    • 7.6.2. Web
  • 7.7. By Advertising Channel (USD)
    • 7.7.1. Radio Advertising
    • 7.7.2. Television Advertising
    • 7.7.3. Print Advertising
    • 7.7.4. Outdoor Advertising
    • 7.7.5. Digital Advertising
  • 7.8. By Industry (USD)
    • 7.8.1. Media & Entertainment
    • 7.8.2. IT & Telecom
    • 7.8.3. Retail & Ecommerce
    • 7.8.4. BFSI
    • 7.8.5. Education
    • 7.8.6. Healthcare
    • 7.8.7. Travel & Hospitality
    • 7.8.8. Food & Beverages
    • 7.8.9. Others
  • 7.9. By Country (USD)
    • 7.9.1. Brazil
    • 7.9.2. Argentina
    • 7.9.3. Rest of South America

8. Europe AdTech Market Size Estimates and Forecasts, By Segments, 2019-2032

  • 8.1. Key Findings
  • 8.2. By Solution (USD)
    • 8.2.1. Demand-Side Platform (DSP)
    • 8.2.2. Supply-Side Platform (SSP)
    • 8.2.3. Ad Networks
    • 8.2.4. Data Management Platforms (DMPs)
    • 8.2.5. Ad Exchange Platforms
    • 8.2.6. Agency Trading Desks
    • 8.2.7. Others
  • 8.3. By Advertising Type (USD)
    • 8.3.1. Search Advertising
    • 8.3.2. Programmatic Advertising
    • 8.3.3. Mobile Advertising
    • 8.3.4. Display Advertising
    • 8.3.5. Email Advertising
    • 8.3.6. Others
  • 8.4. By Deployment (USD)
    • 8.4.1. On-premise
    • 8.4.2. Cloud
  • 8.5. By Enterprise Type (USD)
    • 8.5.1. Small and Mid-sized Enterprises (SMEs)
    • 8.5.2. Large Enterprises
  • 8.6. By Device (USD)
    • 8.6.1. Mobile
    • 8.6.2. Web
  • 8.7. By Advertising Channel (USD)
    • 8.7.1. Radio Advertising
    • 8.7.2. Television Advertising
    • 8.7.3. Print Advertising
    • 8.7.4. Outdoor Advertising
    • 8.7.5. Digital Advertising
  • 8.8. By Industry (USD)
    • 8.8.1. Media & Entertainment
    • 8.8.2. IT & Telecom
    • 8.8.3. Retail & Ecommerce
    • 8.8.4. BFSI
    • 8.8.5. Education
    • 8.8.6. Healthcare
    • 8.8.7. Travel & Hospitality
    • 8.8.8. Food & Beverages
    • 8.8.9. Others
  • 8.9. By Country (USD)
    • 8.9.1. United Kingdom
    • 8.9.2. Germany
    • 8.9.3. France
    • 8.9.4. Italy
    • 8.9.5. Spain
    • 8.9.6. Russia
    • 8.9.7. Benelux
    • 8.9.8. Nordics
    • 8.9.9. Rest of Europe

9. Middle East & Africa AdTech Market Size Estimates and Forecasts, By Segments, 2019-2032

  • 9.1. Key Findings
  • 9.2. By Solution (USD)
    • 9.2.1. Demand-Side Platform (DSP)
    • 9.2.2. Supply-Side Platform (SSP)
    • 9.2.3. Ad Networks
    • 9.2.4. Data Management Platforms (DMPs)
    • 9.2.5. Ad Exchange Platforms
    • 9.2.6. Agency Trading Desks
    • 9.2.7. Others
  • 9.3. By Advertising Type (USD)
    • 9.3.1. Search Advertising
    • 9.3.2. Programmatic Advertising
    • 9.3.3. Mobile Advertising
    • 9.3.4. Display Advertising
    • 9.3.5. Email Advertising
    • 9.3.6. Others
  • 9.4. By Deployment (USD)
    • 9.4.1. On-premise
    • 9.4.2. Cloud
  • 9.5. By Enterprise Type (USD)
    • 9.5.1. Small and Mid-sized Enterprises (SMEs)
    • 9.5.2. Large Enterprises
  • 9.6. By Device (USD)
    • 9.6.1. Mobile
    • 9.6.2. Web
  • 9.7. By Advertising Channel (USD)
    • 9.7.1. Radio Advertising
    • 9.7.2. Television Advertising
    • 9.7.3. Print Advertising
    • 9.7.4. Outdoor Advertising
    • 9.7.5. Digital Advertising
  • 9.8. By Industry (USD)
    • 9.8.1. Media & Entertainment
    • 9.8.2. IT & Telecom
    • 9.8.3. Retail & Ecommerce
    • 9.8.4. BFSI
    • 9.8.5. Education
    • 9.8.6. Healthcare
    • 9.8.7. Travel & Hospitality
    • 9.8.8. Food & Beverages
    • 9.8.9. Others
  • 9.9. By Country (USD)
    • 9.9.1. Turkey
    • 9.9.2. Israel
    • 9.9.3. GCC
    • 9.9.4. North Africa
    • 9.9.5. South Africa
    • 9.9.6. Rest of MEA

10. Asia Pacific AdTech Market Size Estimates and Forecasts, By Segments, 2019-2032

  • 10.1. Key Findings
  • 10.2. By Solution (USD)
    • 10.2.1. Demand-Side Platform (DSP)
    • 10.2.2. Supply-Side Platform (SSP)
    • 10.2.3. Ad Networks
    • 10.2.4. Data Management Platforms (DMPs)
    • 10.2.5. Ad Exchange Platforms
    • 10.2.6. Agency Trading Desks
    • 10.2.7. Others
  • 10.3. By Advertising Type (USD)
    • 10.3.1. Search Advertising
    • 10.3.2. Programmatic Advertising
    • 10.3.3. Mobile Advertising
    • 10.3.4. Display Advertising
    • 10.3.5. Email Advertising
    • 10.3.6. Others
  • 10.4. By Deployment (USD)
    • 10.4.1. On-premise
    • 10.4.2. Cloud
  • 10.5. By Enterprise Type (USD)
    • 10.5.1. Small and Mid-sized Enterprises (SMEs)
    • 10.5.2. Large Enterprises
  • 10.6. By Device (USD)
    • 10.6.1. Mobile
    • 10.6.2. Web
  • 10.7. By Advertising Channel (USD)
    • 10.7.1. Radio Advertising
    • 10.7.2. Television Advertising
    • 10.7.3. Print Advertising
    • 10.7.4. Outdoor Advertising
    • 10.7.5. Digital Advertising
  • 10.8. By Industry (USD)
    • 10.8.1. Media & Entertainment
    • 10.8.2. IT & Telecom
    • 10.8.3. Retail & Ecommerce
    • 10.8.4. BFSI
    • 10.8.5. Education
    • 10.8.6. Healthcare
    • 10.8.7. Travel & Hospitality
    • 10.8.8. Food & Beverages
    • 10.8.9. Others
  • 10.9. By Country (USD)
    • 10.9.1. China
    • 10.9.2. India
    • 10.9.3. Japan
    • 10.9.4. South Korea
    • 10.9.5. ASEAN
    • 10.9.6. Oceania
    • 10.9.7. Rest of Asia Pacific

11. Company Profiles for Top 10 Players (Based on data availability in public domain and/or on paid databases)

  • 11.1. Google LLC
    • 11.1.1. Overview
      • 11.1.1.1. Key Management
      • 11.1.1.2. Headquarters
      • 11.1.1.3. Offerings/Business Segments
    • 11.1.2. Key Details (Key details are consolidated data and not product/service specific)
      • 11.1.2.1. Employee Size
      • 11.1.2.2. Past and Current Revenue
      • 11.1.2.3. Geographical Share
      • 11.1.2.4. Business Segment Share
      • 11.1.2.5. Recent Developments
  • 11.2. Meta Platform Inc.
    • 11.2.1. Overview
      • 11.2.1.1. Key Management
      • 11.2.1.2. Headquarters
      • 11.2.1.3. Offerings/Business Segments
    • 11.2.2. Key Details (Key details are consolidated data and not product/service specific)
      • 11.2.2.1. Employee Size
      • 11.2.2.2. Past and Current Revenue
      • 11.2.2.3. Geographical Share
      • 11.2.2.4. Business Segment Share
      • 11.2.2.5. Recent Developments
  • 11.3. Amazon.com, Inc.
    • 11.3.1. Overview
      • 11.3.1.1. Key Management
      • 11.3.1.2. Headquarters
      • 11.3.1.3. Offerings/Business Segments
    • 11.3.2. Key Details (Key details are consolidated data and not product/service specific)
      • 11.3.2.1. Employee Size
      • 11.3.2.2. Past and Current Revenue
      • 11.3.2.3. Geographical Share
      • 11.3.2.4. Business Segment Share
      • 11.3.2.5. Recent Developments
      • 11.3.2.6. Developments
  • 11.4. Criteo S.A.
    • 11.4.1. Overview
      • 11.4.1.1. Key Management
      • 11.4.1.2. Headquarters
      • 11.4.1.3. Offerings/Business Segments
    • 11.4.2. Key Details (Key details are consolidated data and not product/service specific)
      • 11.4.2.1. Employee Size
      • 11.4.2.2. Past and Current Revenue
      • 11.4.2.3. Geographical Share
      • 11.4.2.4. Business Segment Share
      • 11.4.2.5. Recent Developments
  • 11.5. Alibaba Group Holding Limited
    • 11.5.1. Overview
      • 11.5.1.1. Key Management
      • 11.5.1.2. Headquarters
      • 11.5.1.3. Offerings/Business Segments
    • 11.5.2. Key Details (Key details are consolidated data and not product/service specific)
      • 11.5.2.1. Employee Size
      • 11.5.2.2. Past and Current Revenue
      • 11.5.2.3. Geographical Share
      • 11.5.2.4. Business Segment Share
      • 11.5.2.5. Recent Developments
  • 11.6. Microsoft Corporation
    • 11.6.1. Overview
      • 11.6.1.1. Key Management
      • 11.6.1.2. Headquarters
      • 11.6.1.3. Offerings/Business Segments
    • 11.6.2. Key Details (Key details are consolidated data and not product/service specific)
      • 11.6.2.1. Employee Size
      • 11.6.2.2. Past and Current Revenue
      • 11.6.2.3. Geographical Share
      • 11.6.2.4. Business Segment Share
      • 11.6.2.5. Recent Developments
  • 11.7. Adobe Inc.
    • 11.7.1. Overview
      • 11.7.1.1. Key Management
      • 11.7.1.2. Headquarters
      • 11.7.1.3. Offerings/Business Segments
    • 11.7.2. Key Details (Key details are consolidated data and not product/service specific)
      • 11.7.2.1. Employee Size
      • 11.7.2.2. Past and Current Revenue
      • 11.7.2.3. Geographical Share
      • 11.7.2.4. Business Segment Share
      • 11.7.2.5. Recent Developments
  • 11.8. Quantcast
    • 11.8.1. Overview
      • 11.8.1.1. Key Management
      • 11.8.1.2. Headquarters
      • 11.8.1.3. Offerings/Business Segments
    • 11.8.2. Key Details (Key details are consolidated data and not product/service specific)
      • 11.8.2.1. Employee Size
      • 11.8.2.2. Past and Current Revenue
      • 11.8.2.3. Geographical Share
      • 11.8.2.4. Business Segment Share
      • 11.8.2.5. Recent Developments
  • 11.9. Zeta Global Corp.
    • 11.9.1. Overview
      • 11.9.1.1. Key Management
      • 11.9.1.2. Headquarters
      • 11.9.1.3. Offerings/Business Segments
    • 11.9.2. Key Details (Key details are consolidated data and not product/service specific)
      • 11.9.2.1. Employee Size
      • 11.9.2.2. Past and Current Revenue
      • 11.9.2.3. Geographical Share
      • 11.9.2.4. Business Segment Share
      • 11.9.2.5. Recent Developments
  • 11.10. Adform
    • 11.10.1. Overview
      • 11.10.1.1. Key Management
      • 11.10.1.2. Headquarters
      • 11.10.1.3. Offerings/Business Segments
    • 11.10.2. Key Details (Key details are consolidated data and not product/service specific)
      • 11.10.2.1. Employee Size
      • 11.10.2.2. Past and Current Revenue
      • 11.10.2.3. Geographical Share
      • 11.10.2.4. Business Segment Share
      • 11.10.2.5. Recent Developments

12. Key Takeaways

List of Tables

  • Table 1: Global AdTech Market Size Estimates and Forecasts, 2019 - 2032
  • Table 2: Global AdTech Market Size Estimates and Forecasts, By Solution, 2019 - 2032
  • Table 3: Global AdTech Market Size Estimates and Forecasts, By Advertising Type, 2019 - 2032
  • Table 4: Global AdTech Market Size Estimates and Forecasts, By Deployment, 2019 - 2032
  • Table 5: Global AdTech Market Size Estimates and Forecasts, By Enterprise Type, 2019 - 2032
  • Table 6: Global AdTech Market Size Estimates and Forecasts, By Device, 2019 - 2032
  • Table 7: Global AdTech Market Size Estimates and Forecasts, By Advertising Channel, 2019 - 2032
  • Table 8: Global AdTech Market Size Estimates and Forecasts, By Industry, 2019 - 2032
  • Table 9: Global AdTech Market Size Estimates and Forecasts, By Region, 2019 - 2032
  • Table 10: North America AdTech Market Size Estimates and Forecasts, 2019 - 2032
  • Table 11: North America AdTech Market Size Estimates and Forecasts, By Solution, 2019 - 2032
  • Table 12: North America AdTech Market Size Estimates and Forecasts, By Advertising Type, 2019 - 2032
  • Table 13: North America AdTech Market Size Estimates and Forecasts, By Deployment, 2019 - 2032
  • Table 14: North America AdTech Market Size Estimates and Forecasts, By Enterprise Type, 2019 - 2032
  • Table 15: North America AdTech Market Size Estimates and Forecasts, By Device, 2019 - 2032
  • Table 16: North America AdTech Market Size Estimates and Forecasts, By Advertising Channel, 2019 - 2032
  • Table 17: North America AdTech Market Size Estimates and Forecasts, By Industry, 2019 - 2032
  • Table 18: North America AdTech Market Size Estimates and Forecasts, By Country, 2019 - 2032
  • Table 19: South America AdTech Market Size Estimates and Forecasts, 2019 - 2032
  • Table 20: South America AdTech Market Size Estimates and Forecasts, By Solution, 2019 - 2032
  • Table 21: South America AdTech Market Size Estimates and Forecasts, By Advertising Type, 2019 - 2032
  • Table 22: South America AdTech Market Size Estimates and Forecasts, By Deployment, 2019 - 2032
  • Table 23: South America AdTech Market Size Estimates and Forecasts, By Enterprise Type, 2019 - 2032
  • Table 24: South America AdTech Market Size Estimates and Forecasts, By Device, 2019 - 2032
  • Table 25: South America AdTech Market Size Estimates and Forecasts, By Advertising Channel, 2019 - 2032
  • Table 26: South America AdTech Market Size Estimates and Forecasts, By Industry, 2019 - 2032
  • Table 27: South America AdTech Market Size Estimates and Forecasts, By Country, 2019 - 2032
  • Table 28: Europe AdTech Market Size Estimates and Forecasts, 2019 - 2032
  • Table 29: Europe AdTech Market Size Estimates and Forecasts, By Solution, 2019 - 2032
  • Table 30: Europe AdTech Market Size Estimates and Forecasts, By Advertising Type, 2019 - 2032
  • Table 31: Europe AdTech Market Size Estimates and Forecasts, By Deployment, 2019 - 2032
  • Table 32: Europe AdTech Market Size Estimates and Forecasts, By Enterprise Type, 2019 - 2032
  • Table 33: Europe AdTech Market Size Estimates and Forecasts, By Device, 2019 - 2032
  • Table 34: Europe AdTech Market Size Estimates and Forecasts, By Advertising Channel, 2019 - 2032
  • Table 35: Europe AdTech Market Size Estimates and Forecasts, By Industry, 2019 - 2032
  • Table 36: Europe AdTech Market Size Estimates and Forecasts, By Country, 2019 - 2032
  • Table 37: Middle East and Africa AdTech Market Size Estimates and Forecasts, 2019 - 2032
  • Table 38: Middle East and Africa AdTech Market Size Estimates and Forecasts, By Solution, 2019 - 2032
  • Table 39: Middle East and Africa AdTech Market Size Estimates and Forecasts, By Advertising Type, 2019 - 2032
  • Table 40: Middle East and Africa AdTech Market Size Estimates and Forecasts, By Deployment, 2019 - 2032
  • Table 41: Middle East and Africa AdTech Market Size Estimates and Forecasts, By Enterprise Type, 2019 - 2032
  • Table 42: Middle East and Africa AdTech Market Size Estimates and Forecasts, By Device, 2019 - 2032
  • Table 43: Middle East and Africa AdTech Market Size Estimates and Forecasts, By Advertising Channel, 2019 - 2032
  • Table 44: Middle East and Africa AdTech Market Size Estimates and Forecasts, By Industry, 2019 - 2032
  • Table 45: Middle East and Africa AdTech Market Size Estimates and Forecasts, By Country, 2019 - 2032
  • Table 46: Asia Pacific AdTech Market Size Estimates and Forecasts, 2019 - 2032
  • Table 47: Asia Pacific AdTech Market Size Estimates and Forecasts, By Solution, 2019 - 2032
  • Table 48: Asia Pacific AdTech Market Size Estimates and Forecasts, By Advertising Type, 2019 - 2032
  • Table 49: Asia Pacific AdTech Market Size Estimates and Forecasts, By Deployment, 2019 - 2032
  • Table 50: Asia Pacific AdTech Market Size Estimates and Forecasts, By Enterprise Type, 2019 - 2032
  • Table 51: Asia Pacific AdTech Market Size Estimates and Forecasts, By Device, 2019 - 2032
  • Table 52: Asia Pacific AdTech Market Size Estimates and Forecasts, By Advertising Channel, 2019 - 2032
  • Table 53: Asia Pacific AdTech Market Size Estimates and Forecasts, By Industry, 2019 - 2032
  • Table 54: Asia Pacific AdTech Market Size Estimates and Forecasts, By Country, 2019 - 2032a

List of Figures

  • Figure 1: Global AdTech Market Revenue Share (%), 2025 and 2032
  • Figure 2: Global AdTech Market Revenue Share (%), By Solution, 2025 and 2032
  • Figure 3: Global AdTech Market Revenue Share (%), By Advertising Type, 2025 and 2032
  • Figure 4: Global AdTech Market Revenue Share (%), By Deployment, 2025 and 2032
  • Figure 5: Global AdTech Market Revenue Share (%), By Enterprise Type, 2025 and 2032
  • Figure 6: Global AdTech Market Revenue Share (%), By Device, 2025 and 2032
  • Figure 7: Global AdTech Market Revenue Share (%), By Advertising Channel, 2025 and 2032
  • Figure 8: Global AdTech Market Revenue Share (%), By Industry, 2025 and 2032
  • Figure 9: Global AdTech Market Revenue Share (%), By Region, 2025 and 2032
  • Figure 10: North America AdTech Market Revenue Share (%), 2025 and 2032
  • Figure 11: North America AdTech Market Revenue Share (%), By Solution, 2025 and 2032
  • Figure 12: North America AdTech Market Revenue Share (%), By Advertising Type, 2025 and 2032
  • Figure 13: North America AdTech Market Revenue Share (%), By Deployment, 2025 and 2032
  • Figure 14: North America AdTech Market Revenue Share (%), By Enterprise Type, 2025 and 2032
  • Figure 15: North America AdTech Market Revenue Share (%), By Device, 2025 and 2032
  • Figure 16: North America AdTech Market Revenue Share (%), By Advertising Channel, 2025 and 2032
  • Figure 17: North America AdTech Market Revenue Share (%), By Industry, 2025 and 2032
  • Figure 18: North America AdTech Market Revenue Share (%), By Country, 2025 and 2032
  • Figure 19: South America AdTech Market Revenue Share (%), 2025 and 2032
  • Figure 20: South America AdTech Market Revenue Share (%), By Solution, 2025 and 2032
  • Figure 21: South America AdTech Market Revenue Share (%), By Advertising Type, 2025 and 2032
  • Figure 22: South America AdTech Market Revenue Share (%), By Deployment, 2025 and 2032
  • Figure 23: South America AdTech Market Revenue Share (%), By Enterprise Type, 2025 and 2032
  • Figure 24: South America AdTech Market Revenue Share (%), By Device, 2025 and 2032
  • Figure 25: South America AdTech Market Revenue Share (%), By Advertising Channel, 2025 and 2032
  • Figure 26: South America AdTech Market Revenue Share (%), By Industry, 2025 and 2032
  • Figure 27: South America AdTech Market Revenue Share (%), By Country, 2025 and 2032
  • Figure 28: Europe AdTech Market Revenue Share (%), 2025 and 2032
  • Figure 29: Europe AdTech Market Revenue Share (%), By Solution, 2025 and 2032
  • Figure 30: Europe AdTech Market Revenue Share (%), By Advertising Type, 2025 and 2032
  • Figure 31: Europe AdTech Market Revenue Share (%), By Deployment, 2025 and 2032
  • Figure 32: Europe AdTech Market Revenue Share (%), By Enterprise Type, 2025 and 2032
  • Figure 33: Europe AdTech Market Revenue Share (%), By Device, 2025 and 2032
  • Figure 34: Europe AdTech Market Revenue Share (%), By Advertising Channel, 2025 and 2032
  • Figure 35: Europe AdTech Market Revenue Share (%), By Industry, 2025 and 2032
  • Figure 36: Europe AdTech Market Revenue Share (%), By Country, 2025 and 2032
  • Figure 37: Middle East and Africa AdTech Market Revenue Share (%), 2025 and 2032
  • Figure 38: Middle East and Africa AdTech Market Revenue Share (%), By Solution, 2025 and 2032
  • Figure 39: Middle East and Africa AdTech Market Revenue Share (%), By Advertising Type, 2025 and 2032
  • Figure 40: Middle East and Africa AdTech Market Revenue Share (%), By Deployment, 2025 and 2032
  • Figure 41: Middle East and Africa AdTech Market Revenue Share (%), By Enterprise Type, 2025 and 2032
  • Figure 42: Middle East and Africa AdTech Market Revenue Share (%), By Device, 2025 and 2032
  • Figure 43: Middle East and Africa AdTech Market Revenue Share (%), By Advertising Channel, 2025 and 2032
  • Figure 44: Middle East and Africa AdTech Market Revenue Share (%), By Industry, 2025 and 2032
  • Figure 45: Middle East and Africa AdTech Market Revenue Share (%), By Country, 2025 and 2032
  • Figure 46: Asia Pacific AdTech Market Revenue Share (%), 2025 and 2032
  • Figure 47: Asia Pacific AdTech Market Revenue Share (%), By Solution, 2025 and 2032
  • Figure 48: Asia Pacific AdTech Market Revenue Share (%), By Advertising Type, 2025 and 2032
  • Figure 49: Asia Pacific AdTech Market Revenue Share (%), By Deployment, 2025 and 2032
  • Figure 50: Asia Pacific AdTech Market Revenue Share (%), By Enterprise Type, 2025 and 2032
  • Figure 51: Asia Pacific AdTech Market Revenue Share (%), By Device, 2025 and 2032
  • Figure 52: Asia Pacific AdTech Market Revenue Share (%), By Advertising Channel, 2025 and 2032
  • Figure 53: Asia Pacific AdTech Market Revenue Share (%), By Industry, 2025 and 2032
  • Figure 54: Asia Pacific AdTech Market Revenue Share (%), By Country, 2025 and 2032
  • Figure 55: Global AdTech Key Players' Market Share/Ranking (%), 2023