2025-2029 年全球广告科技市场

广告科技市场，2025-2029

预计 2024 年至 2029 年间，广告科技市场规模将成长至 1.801 兆美元，预测期内复合年增长率为 14.6%。本研究报告包括广告科技市场的整体分析、市场规模和预测、趋势、成长动力、挑战以及涵盖约 25 家供应商的供应商分析。

它提供了对当前市场情景、最新趋势和驱动因素以及整体市场环境的最新分析。网路和智慧型手机普及率的提高、用户体验的改善以及新兴的社交媒体趋势推动了市场的发展。

研究发现，人工智慧和机器学习（ML）的整合将成为未来几年推动广告科技市场成长的关键因素之一。此外，应用程式内个人化广告的成长趋势和线下广告支出的下降也将导致市场需求大幅增加。

目录

第一章执行摘要

• 市场概况

第 2 章 Technavio 分析

• 价格、生命週期、顾客购买篮、采用率和购买标准的分析
• 投入与差异化因素的重要性
• 混乱的根源
• 驱动因素和挑战的影响

第三章 市场状况

• 市场生态系统
• 市场特征
• 价值链分析

第四章 市场规模

• 市场定义
• 市场区隔分析
• 2024 年市场规模
• 2024-2029 年市场展望

第五章 市场规模表现

• 2019 年至 2023 年全球广告科技市场
• 2019-2023 年解决方案細項分析
• 2019 年至 2023 年平台細項分析
• 2019 至 2023 年地理細項分析
• 2019 至 2023 年国家細項分析

第 6 章 定性分析

• 人工智慧对全球广告科技市场的影响

第 7 章五力分析

• 五力摘要
• 买家的议价能力
• 供应商的议价能力
• 新进入者的威胁
• 替代品的威胁
• 竞争威胁
• 市场状况

8. 按解决方案细分市场

• 市场区隔
• 比较：按解决方案
• 需求端平台 (DSP)：市场规模与预测 2024-2029
• 供应端平台 (SSP)：2024 年至 2029 年的市场规模与预测
• 广告网路：市场规模与预测 2024-2029
• 资料管理平台 (DMP)：2024 年至 2029 年的市场规模与预测
• 其他：市场规模及预测 2024-2029
• 解决方案的市场机会

第九章 按平台分類的市场

• 市场区隔
• 比较：按平台
• 行动广告：市场规模与预测 2024-2029
• 桌面广告：市场规模与预测 2024-2029
• 数位电视：市场规模与预测 2024-2029
• 各平台的市场机会

第十章 客户情况

• 客户状况概览

第十一章 地区情势

• 地理细分
• 比较：按地区
• 北美：2024 年至 2029 年的市场规模与预测
• 亚太地区：市场规模与预测 2024-2029
• 欧洲：2024 年至 2029 年市场规模及预测
• 南美洲：2024-2029 年市场规模及预测
• 中东和非洲：2024-2029 年市场规模与预测
• 美国：2024-2029 年市场规模及预测
• 加拿大：市场规模与预测 2024-2029
• 中国：2024-2029 年市场规模及预测
• 日本：2024-2029 年市场规模及预测
• 德国：2024-2029 年市场规模及预测
• 英国：2024-2029 年市场规模与预测
• 阿拉伯联合大公国：市场规模与预测 2024-2029
• 法国：2024-2029 年市场规模及预测
• 印度：2024-2029 年市场规模及预测
• 巴西：2024-2029 年市场规模及预测
• 区域市场机会

第十二章 驱动因素、挑战、机会与限制因素

• 市场驱动因素
• 市场问题
• 驱动因素和挑战的影响
• 市场机会与限制

第十三章 竞争格局

• 概述
• 竞争格局
• 令人困惑的情况
• 产业风险

第十四章 竞争分析

• 公司简介
• 企业排名指数
• 公司市场定位
• Adobe Inc.
• AdTheorent Holding Co. Inc.
• Alphabet Inc.
• Comcast Corp.
• Criteo SA
• Digital Turbine Inc.
• GUMGUM Inc.
• InMobi Pte. Ltd.
• Innovid Corp.
• Integral Ad Science Holding Corp.
• Magnite Inc.
• MOLOCO Inc.
• Ogury Ltd.
• Permutive Inc.
• VideoAmp

第十五章 附录

Adtech Market 2025-2029

The adtech market is forecasted to grow by $ 1080.1 bn during 2024-2029, accelerating at a CAGR of 14.6% % during the forecast period. The report on the adtech market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by increasing internet and smartphone penetration, improved user experience, and emerging trend of social media.

Technavio's adtech market is segmented as below:

By Solution

• Demand-side platforms (DSPs)
• Supply-side platforms (SSPs)
• Ad networks
• Data management platforms (DMPs)
• Others

By Platform

• Mobile Ad
• Desktop Ad
• Digital TV

By Geographical Landscape

• North America
• APAC
• Europe
• South America
• Middle East and Africa

This study identifies the integration of ai and machine learning (ML) as one of the prime reasons driving the adtech market growth during the next few years. Also, growing trend of personalized ads within apps and decline in offline ad spending will lead to sizable demand in the market.

The report on the adtech market covers the following areas:

• Adtech Market sizing
• Adtech Market forecast
• Adtech Market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading adtech market vendors that include 33Across Inc., AcuityAds Holdings Inc., Adobe Inc., AdTheorent Holding Co. Inc., Adverty AB, Alphabet Inc., Comcast Corp., Criteo SA, Digital Turbine Inc., DoubleVerify Holdings Inc., GUMGUM Inc., InMobi Pte. Ltd., Innovid Corp., Integral Ad Science Holding Corp., Magnite Inc., MOLOCO Inc., Ogury Ltd., Permutive Inc., StackAdapt Inc., and VideoAmp. Also, the adtech market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

1 Executive Summary

• 1.1 Market overview
  • Executive Summary - Chart on Market Overview
  • Executive Summary - Data Table on Market Overview
  • Executive Summary - Chart on Global Market Characteristics
  • Executive Summary - Chart on Market By Geographical Landscape
  • Executive Summary - Chart on Market Segmentation by Solution
  • Executive Summary - Chart on Market Segmentation by Platform
  • Executive Summary - Chart on Incremental Growth
  • Executive Summary - Data Table on Incremental Growth
  • Executive Summary - Chart on Company Market Positioning

2 Technavio Analysis

• 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
• 2.2 Criticality of inputs and Factors of differentiation
  • Overview on criticality of inputs and factors of differentiation
• 2.3 Factors of disruption
  • Overview on factors of disruption
• 2.4 Impact of drivers and challenges
  • Impact of drivers and challenges in 2024 and 2029

3 Market Landscape

• 3.1 Market ecosystem
  • Parent Market
  • Data Table on - Parent Market
• 3.2 Market characteristics
  • Market characteristics analysis
• 3.3 Value chain analysis
  • Value chain analysis

4 Market Sizing

• 4.1 Market definition
  • Offerings of companies included in the market definition
• 4.2 Market segment analysis
  • Market segments
• 4.3 Market size 2024
• 4.4 Market outlook: Forecast for 2024-2029
  • Chart on Global - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Global - Market size and forecast 2024-2029 ($ billion)
  • Chart on Global Market: Year-over-year growth 2024-2029 (%)
  • Data Table on Global Market: Year-over-year growth 2024-2029 (%)

5 Historic Market Size

• 5.1 Global Adtech Market 2019 - 2023
  • Historic Market Size - Data Table on Global Adtech Market 2019 - 2023 ($ billion)
• 5.2 Solution segment analysis 2019 - 2023
  • Historic Market Size - Solution Segment 2019 - 2023 ($ billion)
• 5.3 Platform segment analysis 2019 - 2023
  • Historic Market Size - Platform Segment 2019 - 2023 ($ billion)
• 5.4 Geography segment analysis 2019 - 2023
  • Historic Market Size - Geography Segment 2019 - 2023 ($ billion)
• 5.5 Country segment analysis 2019 - 2023
  • Historic Market Size - Country Segment 2019 - 2023 ($ billion)

6 Qualitative Analysis

• 6.1 The AI impact on Global Adtech Market

7 Five Forces Analysis

• 7.1 Five forces summary
  • Five forces analysis - Comparison between 2024 and 2029
• 7.2 Bargaining power of buyers
  • Bargaining power of buyers - Impact of key factors 2024 and 2029
• 7.3 Bargaining power of suppliers
  • Bargaining power of suppliers - Impact of key factors in 2024 and 2029
• 7.4 Threat of new entrants
  • Threat of new entrants - Impact of key factors in 2024 and 2029
• 7.5 Threat of substitutes
  • Threat of substitutes - Impact of key factors in 2024 and 2029
• 7.6 Threat of rivalry
  • Threat of rivalry - Impact of key factors in 2024 and 2029
• 7.7 Market condition
  • Chart on Market condition - Five forces 2024 and 2029

8 Market Segmentation by Solution

• 8.1 Market segments
  • Chart on Solution - Market share 2024-2029 (%)
  • Data Table on Solution - Market share 2024-2029 (%)
• 8.2 Comparison by Solution
  • Chart on Comparison by Solution
  • Data Table on Comparison by Solution
• 8.3 Demand-side platforms (DSPs) - Market size and forecast 2024-2029
  • Chart on Demand-side platforms (DSPs) - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Demand-side platforms (DSPs) - Market size and forecast 2024-2029 ($ billion)
  • Chart on Demand-side platforms (DSPs) - Year-over-year growth 2024-2029 (%)
  • Data Table on Demand-side platforms (DSPs) - Year-over-year growth 2024-2029 (%)
• 8.4 Supply-side platforms (SSPs) - Market size and forecast 2024-2029
  • Chart on Supply-side platforms (SSPs) - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Supply-side platforms (SSPs) - Market size and forecast 2024-2029 ($ billion)
  • Chart on Supply-side platforms (SSPs) - Year-over-year growth 2024-2029 (%)
  • Data Table on Supply-side platforms (SSPs) - Year-over-year growth 2024-2029 (%)
• 8.5 Ad networks - Market size and forecast 2024-2029
  • Chart on Ad networks - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Ad networks - Market size and forecast 2024-2029 ($ billion)
  • Chart on Ad networks - Year-over-year growth 2024-2029 (%)
  • Data Table on Ad networks - Year-over-year growth 2024-2029 (%)
• 8.6 Data management platforms (DMPs) - Market size and forecast 2024-2029
  • Chart on Data management platforms (DMPs) - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Data management platforms (DMPs) - Market size and forecast 2024-2029 ($ billion)
  • Chart on Data management platforms (DMPs) - Year-over-year growth 2024-2029 (%)
  • Data Table on Data management platforms (DMPs) - Year-over-year growth 2024-2029 (%)
• 8.7 Others - Market size and forecast 2024-2029
  • Chart on Others - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Others - Market size and forecast 2024-2029 ($ billion)
  • Chart on Others - Year-over-year growth 2024-2029 (%)
  • Data Table on Others - Year-over-year growth 2024-2029 (%)
• 8.8 Market opportunity by Solution
  • Market opportunity by Solution ($ billion)
  • Data Table on Market opportunity by Solution ($ billion)

9 Market Segmentation by Platform

• 9.1 Market segments
  • Chart on Platform - Market share 2024-2029 (%)
  • Data Table on Platform - Market share 2024-2029 (%)
• 9.2 Comparison by Platform
  • Chart on Comparison by Platform
  • Data Table on Comparison by Platform
• 9.3 Mobile Ad - Market size and forecast 2024-2029
  • Chart on Mobile Ad - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Mobile Ad - Market size and forecast 2024-2029 ($ billion)
  • Chart on Mobile Ad - Year-over-year growth 2024-2029 (%)
  • Data Table on Mobile Ad - Year-over-year growth 2024-2029 (%)
• 9.4 Desktop Ad - Market size and forecast 2024-2029
  • Chart on Desktop Ad - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Desktop Ad - Market size and forecast 2024-2029 ($ billion)
  • Chart on Desktop Ad - Year-over-year growth 2024-2029 (%)
  • Data Table on Desktop Ad - Year-over-year growth 2024-2029 (%)
• 9.5 Digital TV - Market size and forecast 2024-2029
  • Chart on Digital TV - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Digital TV - Market size and forecast 2024-2029 ($ billion)
  • Chart on Digital TV - Year-over-year growth 2024-2029 (%)
  • Data Table on Digital TV - Year-over-year growth 2024-2029 (%)
• 9.6 Market opportunity by Platform
  • Market opportunity by Platform ($ billion)
  • Data Table on Market opportunity by Platform ($ billion)

10 Customer Landscape

• 10.1 Customer landscape overview
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

11 Geographic Landscape

• 11.1 Geographic segmentation
  • Chart on Market share By Geographical Landscape 2024-2029 (%)
  • Data Table on Market share By Geographical Landscape 2024-2029 (%)
• 11.2 Geographic comparison
  • Chart on Geographic comparison
  • Data Table on Geographic comparison
• 11.3 North America - Market size and forecast 2024-2029
  • Chart on North America - Market size and forecast 2024-2029 ($ billion)
  • Data Table on North America - Market size and forecast 2024-2029 ($ billion)
  • Chart on North America - Year-over-year growth 2024-2029 (%)
  • Data Table on North America - Year-over-year growth 2024-2029 (%)
• 11.4 APAC - Market size and forecast 2024-2029
  • Chart on APAC - Market size and forecast 2024-2029 ($ billion)
  • Data Table on APAC - Market size and forecast 2024-2029 ($ billion)
  • Chart on APAC - Year-over-year growth 2024-2029 (%)
  • Data Table on APAC - Year-over-year growth 2024-2029 (%)
• 11.5 Europe - Market size and forecast 2024-2029
  • Chart on Europe - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Europe - Market size and forecast 2024-2029 ($ billion)
  • Chart on Europe - Year-over-year growth 2024-2029 (%)
  • Data Table on Europe - Year-over-year growth 2024-2029 (%)
• 11.6 South America - Market size and forecast 2024-2029
  • Chart on South America - Market size and forecast 2024-2029 ($ billion)
  • Data Table on South America - Market size and forecast 2024-2029 ($ billion)
  • Chart on South America - Year-over-year growth 2024-2029 (%)
  • Data Table on South America - Year-over-year growth 2024-2029 (%)
• 11.7 Middle East and Africa - Market size and forecast 2024-2029
  • Chart on Middle East and Africa - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Middle East and Africa - Market size and forecast 2024-2029 ($ billion)
  • Chart on Middle East and Africa - Year-over-year growth 2024-2029 (%)
  • Data Table on Middle East and Africa - Year-over-year growth 2024-2029 (%)
• 11.8 US - Market size and forecast 2024-2029
  • Chart on US - Market size and forecast 2024-2029 ($ billion)
  • Data Table on US - Market size and forecast 2024-2029 ($ billion)
  • Chart on US - Year-over-year growth 2024-2029 (%)
  • Data Table on US - Year-over-year growth 2024-2029 (%)
• 11.9 Canada - Market size and forecast 2024-2029
  • Chart on Canada - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Canada - Market size and forecast 2024-2029 ($ billion)
  • Chart on Canada - Year-over-year growth 2024-2029 (%)
  • Data Table on Canada - Year-over-year growth 2024-2029 (%)
• 11.10 China - Market size and forecast 2024-2029
  • Chart on China - Market size and forecast 2024-2029 ($ billion)
  • Data Table on China - Market size and forecast 2024-2029 ($ billion)
  • Chart on China - Year-over-year growth 2024-2029 (%)
  • Data Table on China - Year-over-year growth 2024-2029 (%)
• 11.11 Japan - Market size and forecast 2024-2029
  • Chart on Japan - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Japan - Market size and forecast 2024-2029 ($ billion)
  • Chart on Japan - Year-over-year growth 2024-2029 (%)
  • Data Table on Japan - Year-over-year growth 2024-2029 (%)
• 11.12 Germany - Market size and forecast 2024-2029
  • Chart on Germany - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Germany - Market size and forecast 2024-2029 ($ billion)
  • Chart on Germany - Year-over-year growth 2024-2029 (%)
  • Data Table on Germany - Year-over-year growth 2024-2029 (%)
• 11.13 UK - Market size and forecast 2024-2029
  • Chart on UK - Market size and forecast 2024-2029 ($ billion)
  • Data Table on UK - Market size and forecast 2024-2029 ($ billion)
  • Chart on UK - Year-over-year growth 2024-2029 (%)
  • Data Table on UK - Year-over-year growth 2024-2029 (%)
• 11.14 UAE - Market size and forecast 2024-2029
  • Chart on UAE - Market size and forecast 2024-2029 ($ billion)
  • Data Table on UAE - Market size and forecast 2024-2029 ($ billion)
  • Chart on UAE - Year-over-year growth 2024-2029 (%)
  • Data Table on UAE - Year-over-year growth 2024-2029 (%)
• 11.15 France - Market size and forecast 2024-2029
  • Chart on France - Market size and forecast 2024-2029 ($ billion)
  • Data Table on France - Market size and forecast 2024-2029 ($ billion)
  • Chart on France - Year-over-year growth 2024-2029 (%)
  • Data Table on France - Year-over-year growth 2024-2029 (%)
• 11.16 India - Market size and forecast 2024-2029
  • Chart on India - Market size and forecast 2024-2029 ($ billion)
  • Data Table on India - Market size and forecast 2024-2029 ($ billion)
  • Chart on India - Year-over-year growth 2024-2029 (%)
  • Data Table on India - Year-over-year growth 2024-2029 (%)
• 11.17 Brazil - Market size and forecast 2024-2029
  • Chart on Brazil - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Brazil - Market size and forecast 2024-2029 ($ billion)
  • Chart on Brazil - Year-over-year growth 2024-2029 (%)
  • Data Table on Brazil - Year-over-year growth 2024-2029 (%)
• 11.18 Market opportunity By Geographical Landscape
  • Market opportunity By Geographical Landscape ($ billion)
  • Data Tables on Market opportunity By Geographical Landscape ($ billion)

12 Drivers, Challenges, and Opportunity/Restraints

• 12.1 Market drivers
• 12.2 Market challenges
• 12.3 Impact of drivers and challenges
  • Impact of drivers and challenges in 2024 and 2029
• 12.4 Market opportunities/restraints

13 Competitive Landscape

• 13.1 Overview
• 13.2 Competitive Landscape
  • Overview on criticality of inputs and factors of differentiation
• 13.3 Landscape disruption
  • Overview on factors of disruption
• 13.4 Industry risks
  • Impact of key risks on business

14 Competitive Analysis

• 14.1 Companies profiled
  • Companies covered
• 14.2 Company ranking index
  • Company ranking index
• 14.3 Market positioning of companies
  • Matrix on companies position and classification
• 14.4 Adobe Inc.
  • Adobe Inc. - Overview
  • Adobe Inc. - Business segments
  • Adobe Inc. - Key news
  • Adobe Inc. - Key offerings
  • Adobe Inc. - Segment focus
  • SWOT
• 14.5 AdTheorent Holding Co. Inc.
  • AdTheorent Holding Co. Inc. - Overview
  • AdTheorent Holding Co. Inc. - Product / Service
  • AdTheorent Holding Co. Inc. - Key offerings
  • SWOT
• 14.6 Alphabet Inc.
  • Alphabet Inc. - Overview
  • Alphabet Inc. - Business segments
  • Alphabet Inc. - Key offerings
  • Alphabet Inc. - Segment focus
  • SWOT
• 14.7 Comcast Corp.
  • Comcast Corp. - Overview
  • Comcast Corp. - Business segments
  • Comcast Corp. - Key news
  • Comcast Corp. - Key offerings
  • Comcast Corp. - Segment focus
  • SWOT
• 14.8 Criteo SA
  • Criteo SA - Overview
  • Criteo SA - Product / Service
  • Criteo SA - Key offerings
  • SWOT
• 14.9 Digital Turbine Inc.
  • Digital Turbine Inc. - Overview
  • Digital Turbine Inc. - Business segments
  • Digital Turbine Inc. - Key offerings
  • Digital Turbine Inc. - Segment focus
  • SWOT
• 14.10 GUMGUM Inc.
  • GUMGUM Inc. - Overview
  • GUMGUM Inc. - Product / Service
  • GUMGUM Inc. - Key offerings
  • SWOT
• 14.11 InMobi Pte. Ltd.
  • InMobi Pte. Ltd. - Overview
  • InMobi Pte. Ltd. - Product / Service
  • InMobi Pte. Ltd. - Key offerings
  • SWOT
• 14.12 Innovid Corp.
  • Innovid Corp. - Overview
  • Innovid Corp. - Product / Service
  • Innovid Corp. - Key offerings
  • SWOT
• 14.13 Integral Ad Science Holding Corp.
  • Integral Ad Science Holding Corp. - Overview
  • Integral Ad Science Holding Corp. - Business segments
  • Integral Ad Science Holding Corp. - Key offerings
  • Integral Ad Science Holding Corp. - Segment focus
  • SWOT
• 14.14 Magnite Inc.
  • Magnite Inc. - Overview
  • Magnite Inc. - Product / Service
  • Magnite Inc. - Key offerings
  • SWOT
• 14.15 MOLOCO Inc.
  • MOLOCO Inc. - Overview
  • MOLOCO Inc. - Product / Service
  • MOLOCO Inc. - Key offerings
  • SWOT
• 14.16 Ogury Ltd.
  • Ogury Ltd. - Overview
  • Ogury Ltd. - Product / Service
  • Ogury Ltd. - Key offerings
  • SWOT
• 14.17 Permutive Inc.
  • Permutive Inc. - Overview
  • Permutive Inc. - Product / Service
  • Permutive Inc. - Key offerings
  • SWOT
• 14.18 VideoAmp
  • VideoAmp - Overview
  • VideoAmp - Product / Service
  • VideoAmp - Key offerings
  • SWOT

15 Appendix

• 15.1 Scope of the report
• 15.2 Inclusions and exclusions checklist
  • Inclusions checklist
  • Exclusions checklist
• 15.3 Currency conversion rates for US$
  • Currency conversion rates for US$
• 15.4 Research methodology
  • Research methodology
• 15.5 Data procurement
  • Information sources
• 15.6 Data validation
  • Data validation
• 15.7 Validation techniques employed for market sizing
  • Validation techniques employed for market sizing
• 15.8 Data synthesis
  • Data synthesis
• 15.9 360 degree market analysis
  • 360 degree market analysis
• 15.10 List of abbreviations
  • List of abbreviations

Exhibits:

• Exhibits1: Executive Summary - Chart on Market Overview
• Exhibits2: Executive Summary - Data Table on Market Overview
• Exhibits3: Executive Summary - Chart on Global Market Characteristics
• Exhibits4: Executive Summary - Chart on Market By Geographical Landscape
• Exhibits5: Executive Summary - Chart on Market Segmentation by Solution
• Exhibits6: Executive Summary - Chart on Market Segmentation by Platform
• Exhibits7: Executive Summary - Chart on Incremental Growth
• Exhibits8: Executive Summary - Data Table on Incremental Growth
• Exhibits9: Executive Summary - Chart on Company Market Positioning
• Exhibits10: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
• Exhibits11: Overview on criticality of inputs and factors of differentiation
• Exhibits12: Overview on factors of disruption
• Exhibits13: Impact of drivers and challenges in 2024 and 2029
• Exhibits14: Parent Market
• Exhibits15: Data Table on - Parent Market
• Exhibits16: Market characteristics analysis
• Exhibits17: Value chain analysis
• Exhibits18: Offerings of companies included in the market definition
• Exhibits19: Market segments
• Exhibits20: Chart on Global - Market size and forecast 2024-2029 ($ billion)
• Exhibits21: Data Table on Global - Market size and forecast 2024-2029 ($ billion)
• Exhibits22: Chart on Global Market: Year-over-year growth 2024-2029 (%)
• Exhibits23: Data Table on Global Market: Year-over-year growth 2024-2029 (%)
• Exhibits24: Historic Market Size - Data Table on Global Adtech Market 2019 - 2023 ($ billion)
• Exhibits25: Historic Market Size - Solution Segment 2019 - 2023 ($ billion)
• Exhibits26: Historic Market Size - Platform Segment 2019 - 2023 ($ billion)
• Exhibits27: Historic Market Size - Geography Segment 2019 - 2023 ($ billion)
• Exhibits28: Historic Market Size - Country Segment 2019 - 2023 ($ billion)
• Exhibits29: Five forces analysis - Comparison between 2024 and 2029
• Exhibits30: Bargaining power of buyers - Impact of key factors 2024 and 2029
• Exhibits31: Bargaining power of suppliers - Impact of key factors in 2024 and 2029
• Exhibits32: Threat of new entrants - Impact of key factors in 2024 and 2029
• Exhibits33: Threat of substitutes - Impact of key factors in 2024 and 2029
• Exhibits34: Threat of rivalry - Impact of key factors in 2024 and 2029
• Exhibits35: Chart on Market condition - Five forces 2024 and 2029
• Exhibits36: Chart on Solution - Market share 2024-2029 (%)
• Exhibits37: Data Table on Solution - Market share 2024-2029 (%)
• Exhibits38: Chart on Comparison by Solution
• Exhibits39: Data Table on Comparison by Solution
• Exhibits40: Chart on Demand-side platforms (DSPs) - Market size and forecast 2024-2029 ($ billion)
• Exhibits41: Data Table on Demand-side platforms (DSPs) - Market size and forecast 2024-2029 ($ billion)
• Exhibits42: Chart on Demand-side platforms (DSPs) - Year-over-year growth 2024-2029 (%)
• Exhibits43: Data Table on Demand-side platforms (DSPs) - Year-over-year growth 2024-2029 (%)
• Exhibits44: Chart on Supply-side platforms (SSPs) - Market size and forecast 2024-2029 ($ billion)
• Exhibits45: Data Table on Supply-side platforms (SSPs) - Market size and forecast 2024-2029 ($ billion)
• Exhibits46: Chart on Supply-side platforms (SSPs) - Year-over-year growth 2024-2029 (%)
• Exhibits47: Data Table on Supply-side platforms (SSPs) - Year-over-year growth 2024-2029 (%)
• Exhibits48: Chart on Ad networks - Market size and forecast 2024-2029 ($ billion)
• Exhibits49: Data Table on Ad networks - Market size and forecast 2024-2029 ($ billion)
• Exhibits50: Chart on Ad networks - Year-over-year growth 2024-2029 (%)
• Exhibits51: Data Table on Ad networks - Year-over-year growth 2024-2029 (%)
• Exhibits52: Chart on Data management platforms (DMPs) - Market size and forecast 2024-2029 ($ billion)
• Exhibits53: Data Table on Data management platforms (DMPs) - Market size and forecast 2024-2029 ($ billion)
• Exhibits54: Chart on Data management platforms (DMPs) - Year-over-year growth 2024-2029 (%)
• Exhibits55: Data Table on Data management platforms (DMPs) - Year-over-year growth 2024-2029 (%)
• Exhibits56: Chart on Others - Market size and forecast 2024-2029 ($ billion)
• Exhibits57: Data Table on Others - Market size and forecast 2024-2029 ($ billion)
• Exhibits58: Chart on Others - Year-over-year growth 2024-2029 (%)
• Exhibits59: Data Table on Others - Year-over-year growth 2024-2029 (%)
• Exhibits60: Market opportunity by Solution ($ billion)
• Exhibits61: Data Table on Market opportunity by Solution ($ billion)
• Exhibits62: Chart on Platform - Market share 2024-2029 (%)
• Exhibits63: Data Table on Platform - Market share 2024-2029 (%)
• Exhibits64: Chart on Comparison by Platform
• Exhibits65: Data Table on Comparison by Platform
• Exhibits66: Chart on Mobile Ad - Market size and forecast 2024-2029 ($ billion)
• Exhibits67: Data Table on Mobile Ad - Market size and forecast 2024-2029 ($ billion)
• Exhibits68: Chart on Mobile Ad - Year-over-year growth 2024-2029 (%)
• Exhibits69: Data Table on Mobile Ad - Year-over-year growth 2024-2029 (%)
• Exhibits70: Chart on Desktop Ad - Market size and forecast 2024-2029 ($ billion)
• Exhibits71: Data Table on Desktop Ad - Market size and forecast 2024-2029 ($ billion)
• Exhibits72: Chart on Desktop Ad - Year-over-year growth 2024-2029 (%)
• Exhibits73: Data Table on Desktop Ad - Year-over-year growth 2024-2029 (%)
• Exhibits74: Chart on Digital TV - Market size and forecast 2024-2029 ($ billion)
• Exhibits75: Data Table on Digital TV - Market size and forecast 2024-2029 ($ billion)
• Exhibits76: Chart on Digital TV - Year-over-year growth 2024-2029 (%)
• Exhibits77: Data Table on Digital TV - Year-over-year growth 2024-2029 (%)
• Exhibits78: Market opportunity by Platform ($ billion)
• Exhibits79: Data Table on Market opportunity by Platform ($ billion)
• Exhibits80: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
• Exhibits81: Chart on Market share By Geographical Landscape 2024-2029 (%)
• Exhibits82: Data Table on Market share By Geographical Landscape 2024-2029 (%)
• Exhibits83: Chart on Geographic comparison
• Exhibits84: Data Table on Geographic comparison
• Exhibits85: Chart on North America - Market size and forecast 2024-2029 ($ billion)
• Exhibits86: Data Table on North America - Market size and forecast 2024-2029 ($ billion)
• Exhibits87: Chart on North America - Year-over-year growth 2024-2029 (%)
• Exhibits88: Data Table on North America - Year-over-year growth 2024-2029 (%)
• Exhibits89: Chart on APAC - Market size and forecast 2024-2029 ($ billion)
• Exhibits90: Data Table on APAC - Market size and forecast 2024-2029 ($ billion)
• Exhibits91: Chart on APAC - Year-over-year growth 2024-2029 (%)
• Exhibits92: Data Table on APAC - Year-over-year growth 2024-2029 (%)
• Exhibits93: Chart on Europe - Market size and forecast 2024-2029 ($ billion)
• Exhibits94: Data Table on Europe - Market size and forecast 2024-2029 ($ billion)
• Exhibits95: Chart on Europe - Year-over-year growth 2024-2029 (%)
• Exhibits96: Data Table on Europe - Year-over-year growth 2024-2029 (%)
• Exhibits97: Chart on South America - Market size and forecast 2024-2029 ($ billion)
• Exhibits98: Data Table on South America - Market size and forecast 2024-2029 ($ billion)
• Exhibits99: Chart on South America - Year-over-year growth 2024-2029 (%)
• Exhibits100: Data Table on South America - Year-over-year growth 2024-2029 (%)
• Exhibits101: Chart on Middle East and Africa - Market size and forecast 2024-2029 ($ billion)
• Exhibits102: Data Table on Middle East and Africa - Market size and forecast 2024-2029 ($ billion)
• Exhibits103: Chart on Middle East and Africa - Year-over-year growth 2024-2029 (%)
• Exhibits104: Data Table on Middle East and Africa - Year-over-year growth 2024-2029 (%)
• Exhibits105: Chart on US - Market size and forecast 2024-2029 ($ billion)
• Exhibits106: Data Table on US - Market size and forecast 2024-2029 ($ billion)
• Exhibits107: Chart on US - Year-over-year growth 2024-2029 (%)
• Exhibits108: Data Table on US - Year-over-year growth 2024-2029 (%)
• Exhibits109: Chart on Canada - Market size and forecast 2024-2029 ($ billion)
• Exhibits110: Data Table on Canada - Market size and forecast 2024-2029 ($ billion)
• Exhibits111: Chart on Canada - Year-over-year growth 2024-2029 (%)
• Exhibits112: Data Table on Canada - Year-over-year growth 2024-2029 (%)
• Exhibits113: Chart on China - Market size and forecast 2024-2029 ($ billion)
• Exhibits114: Data Table on China - Market size and forecast 2024-2029 ($ billion)
• Exhibits115: Chart on China - Year-over-year growth 2024-2029 (%)
• Exhibits116: Data Table on China - Year-over-year growth 2024-2029 (%)
• Exhibits117: Chart on Japan - Market size and forecast 2024-2029 ($ billion)
• Exhibits118: Data Table on Japan - Market size and forecast 2024-2029 ($ billion)
• Exhibits119: Chart on Japan - Year-over-year growth 2024-2029 (%)
• Exhibits120: Data Table on Japan - Year-over-year growth 2024-2029 (%)
• Exhibits121: Chart on Germany - Market size and forecast 2024-2029 ($ billion)
• Exhibits122: Data Table on Germany - Market size and forecast 2024-2029 ($ billion)
• Exhibits123: Chart on Germany - Year-over-year growth 2024-2029 (%)
• Exhibits124: Data Table on Germany - Year-over-year growth 2024-2029 (%)
• Exhibits125: Chart on UK - Market size and forecast 2024-2029 ($ billion)
• Exhibits126: Data Table on UK - Market size and forecast 2024-2029 ($ billion)
• Exhibits127: Chart on UK - Year-over-year growth 2024-2029 (%)
• Exhibits128: Data Table on UK - Year-over-year growth 2024-2029 (%)
• Exhibits129: Chart on UAE - Market size and forecast 2024-2029 ($ billion)
• Exhibits130: Data Table on UAE - Market size and forecast 2024-2029 ($ billion)
• Exhibits131: Chart on UAE - Year-over-year growth 2024-2029 (%)
• Exhibits132: Data Table on UAE - Year-over-year growth 2024-2029 (%)
• Exhibits133: Chart on France - Market size and forecast 2024-2029 ($ billion)
• Exhibits134: Data Table on France - Market size and forecast 2024-2029 ($ billion)
• Exhibits135: Chart on France - Year-over-year growth 2024-2029 (%)
• Exhibits136: Data Table on France - Year-over-year growth 2024-2029 (%)
• Exhibits137: Chart on India - Market size and forecast 2024-2029 ($ billion)
• Exhibits138: Data Table on India - Market size and forecast 2024-2029 ($ billion)
• Exhibits139: Chart on India - Year-over-year growth 2024-2029 (%)
• Exhibits140: Data Table on India - Year-over-year growth 2024-2029 (%)
• Exhibits141: Chart on Brazil - Market size and forecast 2024-2029 ($ billion)
• Exhibits142: Data Table on Brazil - Market size and forecast 2024-2029 ($ billion)
• Exhibits143: Chart on Brazil - Year-over-year growth 2024-2029 (%)
• Exhibits144: Data Table on Brazil - Year-over-year growth 2024-2029 (%)
• Exhibits145: Market opportunity By Geographical Landscape ($ billion)
• Exhibits146: Data Tables on Market opportunity By Geographical Landscape ($ billion)
• Exhibits147: Impact of drivers and challenges in 2024 and 2029
• Exhibits148: Overview on criticality of inputs and factors of differentiation
• Exhibits149: Overview on factors of disruption
• Exhibits150: Impact of key risks on business
• Exhibits151: Companies covered
• Exhibits152: Company ranking index
• Exhibits153: Matrix on companies position and classification
• Exhibits154: Adobe Inc. - Overview
• Exhibits155: Adobe Inc. - Business segments
• Exhibits156: Adobe Inc. - Key news
• Exhibits157: Adobe Inc. - Key offerings
• Exhibits158: Adobe Inc. - Segment focus
• Exhibits159: SWOT
• Exhibits160: AdTheorent Holding Co. Inc. - Overview
• Exhibits161: AdTheorent Holding Co. Inc. - Product / Service
• Exhibits162: AdTheorent Holding Co. Inc. - Key offerings
• Exhibits163: SWOT
• Exhibits164: Alphabet Inc. - Overview
• Exhibits165: Alphabet Inc. - Business segments
• Exhibits166: Alphabet Inc. - Key offerings
• Exhibits167: Alphabet Inc. - Segment focus
• Exhibits168: SWOT
• Exhibits169: Comcast Corp. - Overview
• Exhibits170: Comcast Corp. - Business segments
• Exhibits171: Comcast Corp. - Key news
• Exhibits172: Comcast Corp. - Key offerings
• Exhibits173: Comcast Corp. - Segment focus
• Exhibits174: SWOT
• Exhibits175: Criteo SA - Overview
• Exhibits176: Criteo SA - Product / Service
• Exhibits177: Criteo SA - Key offerings
• Exhibits178: SWOT
• Exhibits179: Digital Turbine Inc. - Overview
• Exhibits180: Digital Turbine Inc. - Business segments
• Exhibits181: Digital Turbine Inc. - Key offerings
• Exhibits182: Digital Turbine Inc. - Segment focus
• Exhibits183: SWOT
• Exhibits184: GUMGUM Inc. - Overview
• Exhibits185: GUMGUM Inc. - Product / Service
• Exhibits186: GUMGUM Inc. - Key offerings
• Exhibits187: SWOT
• Exhibits188: InMobi Pte. Ltd. - Overview
• Exhibits189: InMobi Pte. Ltd. - Product / Service
• Exhibits190: InMobi Pte. Ltd. - Key offerings
• Exhibits191: SWOT
• Exhibits192: Innovid Corp. - Overview
• Exhibits193: Innovid Corp. - Product / Service
• Exhibits194: Innovid Corp. - Key offerings
• Exhibits195: SWOT
• Exhibits196: Integral Ad Science Holding Corp. - Overview
• Exhibits197: Integral Ad Science Holding Corp. - Business segments
• Exhibits198: Integral Ad Science Holding Corp. - Key offerings
• Exhibits199: Integral Ad Science Holding Corp. - Segment focus
• Exhibits200: SWOT
• Exhibits201: Magnite Inc. - Overview
• Exhibits202: Magnite Inc. - Product / Service
• Exhibits203: Magnite Inc. - Key offerings
• Exhibits204: SWOT
• Exhibits205: MOLOCO Inc. - Overview
• Exhibits206: MOLOCO Inc. - Product / Service
• Exhibits207: MOLOCO Inc. - Key offerings
• Exhibits208: SWOT
• Exhibits209: Ogury Ltd. - Overview
• Exhibits210: Ogury Ltd. - Product / Service
• Exhibits211: Ogury Ltd. - Key offerings
• Exhibits212: SWOT
• Exhibits213: Permutive Inc. - Overview
• Exhibits214: Permutive Inc. - Product / Service
• Exhibits215: Permutive Inc. - Key offerings
• Exhibits216: SWOT
• Exhibits217: VideoAmp - Overview
• Exhibits218: VideoAmp - Product / Service
• Exhibits219: VideoAmp - Key offerings
• Exhibits220: SWOT
• Exhibits221: Inclusions checklist
• Exhibits222: Exclusions checklist
• Exhibits223: Currency conversion rates for US$
• Exhibits224: Research methodology
• Exhibits225: Information sources
• Exhibits226: Data validation
• Exhibits227: Validation techniques employed for market sizing
• Exhibits228: Data synthesis
• Exhibits229: 360 degree market analysis
• Exhibits230: List of abbreviations