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封面
市场调查报告书
商品编码
1778338

广告科技的全球市场:提供区分·部署模型·组织规模·广告类型·终端用户产业·各地区的机会及预测 (2018-2032年)

Global AdTech Market Assessment, By Offerings, By Deployment Model, By Organization Size, By Advertising Type By End-user Industry, By Region, Opportunities and Forecast, 2018-2032F
出版日期: | 出版商: Markets & Data | 英文 229 Pages | 商品交期: 3-5个工作天内

价格

预计全球广告科技市场规模将从 2024 年的 7,749.5 亿美元成长到 2032 年的 2,4,495.5 亿美元，在 2025-2032 年预测期内的复合年增长率为 15.47%。

随着企业寻求更有效地与客户进行线上互动，全球广告科技市场持续成长。随着人们在数位设备上花费的时间越来越多，企业也越来越多地投资于技术，以便在适当的时间向合适的受众投放合适的广告。广告科技市场提供的工具不断发展，并用于广告投放和成效衡量。因此，广告商的业绩表现也越来越好。

随着企业寻求创新方式与目标线上受众建立联繫，全球广告科技市场正在迅速扩张。企业希望确保其广告在正确的时间触及正确的受众，而现代广告技术则透过利用智慧数据和自动化技术直接应对了这项挑战。广告科技市场涵盖各种广告形式，从基本的展示广告到原生广告和个人化广告。随着数位平台的扩张，广告主越来越多地投资于能够实现有效定位、衡量和效果的系统。透过各种技术平台之间的合作，数位内容的成长将进一步推动广告科技市场的发展。为了获取更优质的数据和更广泛的受众，企业正在寻求新的合作方式，以实现规模化，即使冒着品牌风险。对先进广告技术的持续成长的需求，使广告科技市场成为数位业务中成长最快的领域之一。

本报告提供全球广告科技的市场调查，彙整市场定义和概要，市场规模的转变·预测，各种区分的详细分析，案例研究，影响市场成长因素的分析，竞争情形，主要企业简介等资讯。

目录

第1章 计划的范围和定义

第2章 调查手法

第3章 美国的关税的影响

第4章 摘要整理

第5章 客户的迴响

  • 受访者的人口统计
  • 品牌认知度
  • 决定是否购买时考虑的要素
  • 购买后面临的课题

第6章 全球广告科技市场展望

  • 市场规模的分析·预测
  • 市场占有率的分析·预测
    • 各提供种类
      • 解决方案
      • 服务
    • 按部署模型
      • 云端
      • 内部部署
    • 各组织规模
      • 中小企业
      • 大企业
    • 广告类别
      • 编程广告
      • 搜寻广告
      • 展示广告
      • 行动广告
      • 邮件广告
      • 其他
    • 各终端用户产业
      • 医疗保健
      • BFSI
      • 製造
      • IT·通讯
      • 汽车
      • 其他
    • 各地区
      • 北美
      • 欧洲
      • 亚太地区
      • 南美
      • 中东·非洲
    • 各企业市场占有率分析(前五名公司以及其他)
  • 市场地图分析

第7章 北美的广告科技市场展望

  • 市场规模的分析·预测
  • 市场占有率的分析·预测
  • 各国市场评估
    • 美国
    • 加拿大
    • 墨西哥

第8章 欧洲的广告科技市场展望

  • 德国
  • 法国
  • 义大利
  • 英国
  • 俄罗斯
  • 荷兰
  • 西班牙
  • 土耳其
  • 波兰

第9章 亚太地区的广告科技市场展望

  • 印度
  • 中国
  • 日本
  • 澳洲
  • 越南
  • 韩国
  • 印尼
  • 菲律宾

第10章 南美的广告科技市场展望

  • 巴西
  • 阿根廷

第11章 中东·非洲的广告科技市场展望

  • 沙乌地阿拉伯
  • 阿拉伯联合大公国
  • 南非

第12章 波特的五力分析

第13章 大环境分析

第14章 市场动态

  • 推动市场要素
  • 市场课题

第15章 市场趋势与发展

第16章 案例研究

第17章 竞争情形

  • 前五名公司的竞争矩阵
  • 前五名公司的SWOT分析
  • 前十大企业的形势
    • Meta
    • Google LLC
    • Amazon.com, Inc.
    • Adobe Inc.
    • Microsoft Corporation
    • Celtra Technologies
    • Basis Technologies
    • Zeta Global Corp.
    • Luna
    • Nextroll

第18章 策略性建议

第19章 关于调查公司·免责声明

Product Code: MX13769

Global AdTech market is projected to witness a CAGR of 15.47% during the forecast period 2025-2032, growing from USD 774.95 billion in 2024 to USD 2449.55 billion in 2032. The global AdTech market is on the rise because organizations today want to engage their customers online in a more effective way. As most people spend time on digital devices, more companies are investing in technology to display the right ads to the right audiences at the correct times. These tools present in AdTech markets are developing and being applied to placements and measurement. As a result,

advertisers are reporting better performance.

The global AdTech market is expanding rapidly as companies worldwide seek innovative ways to connect with their target audiences online. Businesses are looking to confirm that their ads are communicating with the right audience at the right time, for which modern AdTech is directly addressing that challenge by applying smart data with automation (for businesses) to engage the right audience. The AdTech market encompasses a wide range of advertising formats, from basic display ads to native and personalized advertising, as well as other formats. However, as digital platforms expand, advertisers are spending greater amounts on systems that allow for effective targeting, measurement, and performance. The growth of digital content through partnerships across various technology platforms will enhance the momentum of the AdTech market. Companies are innovating new collaborative methods/approaches, risking brand association but generating scale to reach better data and larger audiences. The continual increase in demand for more advanced advertising technologies makes the AdTech market one of the fastest-growing areas of digital business.

For example, in March 2025, Taboola partnered with Microsoft Corporation to distribute native display ads via MSN and Outlook. That meant Taboola gained access to first-party data for more relevant ad targeting.

Rise of Interactive Ad Formats Influencing the Global AdTech Market

One of their most significant drivers of growth in the global AdTech industry is the increasing implementation of interactive ad types. Interactive ads aim to capture the user's attention and provide them with the opportunity to engage with the ad. Rather than simply watching or reading, users can click and swipe or interact with the ad in a fun, engaging, and effective way. With new technology, including augmented reality and virtual environments, becoming mainstream, it increases the user experience. These ad types enhance the user experience for those who may not typically engage with traditional digital advertising formats and offer more iterations of the same ad. Not only does this make ads more entertaining, but these types of ads also allow brands an opportunity to engage their customers more deeply. Commonly, individuals will reclaim the experience to remember and remark ad pieces that allow them to engage with the story. Meaning, more effective advertising and increased investment in interactive ad solutions.

For instance, in 2024, with Meta's new Immersive Ad Experience (utilizing augmented and virtual reality), the tool enables advertisers to create formats that engage users interactively, which can be used in both virtual and digital spaces.

Use of AI to Improve Ad Creation Proliferates the Global AdTech Market

The increasing adoption of artificial intelligence (AI) to facilitate and enhance ad creation is also a significant driver for the global AdTech sector, as AI can help advertisers become more efficient and productive by recommending content, creating it, and minimizing or even eliminating tasks. In this way, it functions like a digital intelligent assistant, assisting users in making more effective campaigns without requiring complex technical knowledge. This helps companies zero in on objectives with their ads, answer questions as they appear in real-time, improve the efficiency and effectiveness of the ad, and streamline creative production. All in all, AI will speed up the ad content creation process. Still, even more importantly, it also takes the focus off advertisers, allowing them to develop their strategic vision rather than focusing on mundane and mind-numbing tasks. AI also yields better results by analyzing data points in real-time and generating insights based on those data points.

For example, in October 2024, Microsoft released Copilot to its Advertising Platform, which provides generative AI capabilities to help users create and manage campaigns. This tool combines real-time assistance, creative input, and optimized ad performance.

Solutions Segment Dominates Global AdTech Market Share

The solutions segment currently holds the largest share within the AdTech market, as it encompasses various advertising tools and platforms that enable brands to plan, manage, and optimize their ad campaigns. These solutions feature smart targeting with real-time insights, automation, and cross-platform capabilities. Businesses like these solutions because they make it easier to serve ads to the right audiences at the right time. Businesses are investing in comprehensive AdTech solutions that offer everything from creative development to ad serving and reporting, whether for a small startup or a large organization. As advertising continues to evolve into more digital and data-driven forms, having a good solution is crucial for maintaining a competitive edge. These solutions also help marketers save time and money by offering innovative suggestions and tracking performance. As solutions can be applied to broader uses and demand continues to grow, the solutions segment currently holds the largest share of the AdTech market.

For example, in 2025, Google LLC rolled out Shopping Ads within Google Lens, integrating visual search with the native shopping capabilities of Google Lens. This allowed advertisers to connect with users via a visual product search.

North America Dominates Global AdTech Market Size

North America is at the forefront of the global AdTech market for several reasons, including a substantial critical mass of digital companies, as well as robust infrastructure and early adoption of technologies. Many of the world's advertising platforms are based in North America, and the region has been a launch pad for numerous digital media platforms and innovations. North American companies are typically the first to launch many main tools and services that are soon adopted by other regions. Businesses in North America invest heavily in digital marketing and have a good understanding of the utilization and advertising technologies. The number of top-tier platforms, agencies and marketers creates a competitive and innovative environment. Additionally, there are relevant government, industry, and societal factors that support the digital economy, which in turn support the ecosystem. North America has high internet usage rates and a high percentage of smartphone penetration, which enables brands to reach users online quickly.

For instance, in July 2024, Criteo announced a partnership with Microsoft Advertising to expand its retail media across a network of 225 retail partners worldwide.

Impact of U.S. Tariffs on Global AdTech Market

Tariffs in the U.S. have a destabilizing impact on the AdTech industry because they are rising tariffs on more expensive hardware and technology components, which would likely increase the overall cost of digital devices and servers, potentially affecting infrastructure costs minimally. However, since AdTech is primarily a software industry, the most significant full value impact of U.S. tariffs is likely to be limited. Most digital ad services utilize cloud-based software that alleviates tariffs associated with risks. Still, some companies may experience delays in their supply chains, primarily if they rely on less expensive hardware from overseas for data centers or delivery infrastructure for advertisements.

Key Players Landscape and Outlook

There are numerous entities throughout the global AdTech marketplace that operate across the advertising chain, from ad creation to ad delivery, including targeting and measurement. Some structures consist of large tech platforms, while others involve small startups pursuing innovation. While some companies are focused on programming and buying, others may be concerned with data analytics or retail media. Typical to the industry is the shift from capitalism to automation, personalization, and improved consumer experiences. That leaves the AdTech marketplace to move on to new operating partners and share data analytics to gain a competitive advantage and improved performance. Technology will unleash innovations that will shape the future of AdTech (especially for the growing industry use of online platforms like e-commerce).

For instance, in October 2023, Hivestack announced its partnership with Grupo Expansion to offer programmatic DOOH advertising across Latin America with magazines, podcasts, and digital displays. The Hivestack and Grupo Expansion partnership is another example of the growth of omnichannel AdTech solutions in emerging markets.

Table of Contents

1. Project Scope and Definitions

2. Research Methodology

3. Impact of U.S. Tariffs

4. Executive Summary

5. Voice of Customers

  • 5.1. Respondent Demographics
  • 5.2. Brand Awareness
  • 5.3. Factors Considered in Purchase Decisions
  • 5.4. Challenges Faced Post Purchase

6. Global AdTech Market Outlook, 2018-2032F

  • 6.1. Market Size Analysis & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share Analysis & Forecast
    • 6.2.1. By Offerings
      • 6.2.1.1. Solutions
        • 6.2.1.1.1. Demand-side Platforms
        • 6.2.1.1.2. Supply-side Platforms
        • 6.2.1.1.3. Ad Networks
        • 6.2.1.1.4. Data Management Platforms
        • 6.2.1.1.5. Agency Trading Desks
        • 6.2.1.1.6. Others
      • 6.2.1.2. Services
    • 6.2.2. By Deployment Model
      • 6.2.2.1. Cloud
      • 6.2.2.2. On-Premises
    • 6.2.3. By Organization Size
      • 6.2.3.1. Small and Medium Enterprises (SMEs)
      • 6.2.3.2. Large Enterprises
    • 6.2.4. By Advertising Type
      • 6.2.4.1. Programmatic Advertising
      • 6.2.4.2. Search Advertising
      • 6.2.4.3. Display Advertising
      • 6.2.4.4. Mobile Advertising
      • 6.2.4.5. Email Advertising
      • 6.2.4.6. Others
    • 6.2.5. By End-user Industry
      • 6.2.5.1. Healthcare
      • 6.2.5.2. BFSI
      • 6.2.5.3. Manufacturing
      • 6.2.5.4. IT and Telecommunication
      • 6.2.5.5. Automotive
      • 6.2.5.6. Others
    • 6.2.6. By Region
      • 6.2.6.1. North America
      • 6.2.6.2. Europe
      • 6.2.6.3. Asia-Pacific
      • 6.2.6.4. South America
      • 6.2.6.5. Middle East and Africa
    • 6.2.7. By Company Market Share Analysis (Top 5 Companies and Others - By Value, 2024)
  • 6.3. Market Map Analysis, 2024
    • 6.3.1. By Offerings
    • 6.3.2. By Deployment Model
    • 6.3.3. By Organization Size
    • 6.3.4. By Advertising Type
    • 6.3.5. By End-user Industry
    • 6.3.6. By Region

7. North America AdTech Market Outlook, 2018-2032F

  • 7.1. Market Size Analysis & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share Analysis & Forecast
    • 7.2.1. By Offerings
      • 7.2.1.1. Solutions
        • 7.2.1.1.1. Demand-side Platforms
        • 7.2.1.1.2. Supply-side Platforms
        • 7.2.1.1.3. Ad Networks
        • 7.2.1.1.4. Data Management Platforms
        • 7.2.1.1.5. Agency Trading Desks
        • 7.2.1.1.6. Others
      • 7.2.1.2. Services
    • 7.2.2. By Deployment Model
      • 7.2.2.1. Cloud
      • 7.2.2.2. On-Premises
    • 7.2.3. By Organization Size
      • 7.2.3.1. Small and Medium Enterprises (SMEs)
      • 7.2.3.2. Large Enterprises
    • 7.2.4. By Advertising Type
      • 7.2.4.1. Programmatic Advertising
      • 7.2.4.2. Search Advertising
      • 7.2.4.3. Display Advertising
      • 7.2.4.4. Mobile Advertising
      • 7.2.4.5. Email Advertising
      • 7.2.4.6. Others
    • 7.2.5. By End-user Industry
      • 7.2.5.1. Healthcare
      • 7.2.5.2. BFSI
      • 7.2.5.3. Manufacturing
      • 7.2.5.4. IT and Telecommunication
      • 7.2.5.5. Automotive
      • 7.2.5.6. Others
    • 7.2.6. By Country
      • 7.2.6.1. United States
      • 7.2.6.2. Canada
      • 7.2.6.3. Mexico
  • 7.3. Country Market Assessment
    • 7.3.1. United States AdTech Market Outlook, 2018-2032F
      • 7.3.1.1. Market Size Analysis & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share Analysis & Forecast
        • 7.3.1.2.1. By Offerings
          • 7.3.1.2.1.1. Solutions
          • 7.3.1.2.1.1.1. Demand-side Platforms
          • 7.3.1.2.1.1.2. Supply-side Platforms
          • 7.3.1.2.1.1.3. Ad Networks
          • 7.3.1.2.1.1.4. Data Management Platforms
          • 7.3.1.2.1.1.5. Agency Trading Desks
          • 7.3.1.2.1.1.6. Others
          • 7.3.1.2.1.2. Services
        • 7.3.1.2.2. By Deployment Model
          • 7.3.1.2.2.1. Cloud
          • 7.3.1.2.2.2. On-premises
        • 7.3.1.2.3. By Organization Size
          • 7.3.1.2.3.1. Small and Medium Enterprises (SMEs)
          • 7.3.1.2.3.2. Large Enterprises
        • 7.3.1.2.4. By Advertising Type
          • 7.3.1.2.4.1. Programmatic Advertising
          • 7.3.1.2.4.2. Search Advertising
          • 7.3.1.2.4.3. Display Advertising
          • 7.3.1.2.4.4. Mobile Advertising
          • 7.3.1.2.4.5. Email Advertising
          • 7.3.1.2.4.6. Others
        • 7.3.1.2.5. By End-user Industry
          • 7.3.1.2.5.1. Healthcare
          • 7.3.1.2.5.2. BFSI
          • 7.3.1.2.5.3. Manufacturing
          • 7.3.1.2.5.4. IT and Telecommunication
          • 7.3.1.2.5.5. Automotive
          • 7.3.1.2.5.6. Others

All segments will be provided for all regions and countries covered

8. Europe AdTech Market Outlook, 2018-2032F

  • 8.1. Germany
  • 8.2. France
  • 8.3. Italy
  • 8.4. United Kingdom
  • 8.5. Russia
  • 8.6. Netherlands
  • 8.7. Spain
  • 8.8. Turkey
  • 8.9. Poland

9. Asia-Pacific AdTech Market Outlook, 2018-2032F

  • 9.1. India
  • 9.2. China
  • 9.3. Japan
  • 9.4. Australia
  • 9.5. Vietnam
  • 9.6. South Korea
  • 9.7. Indonesia
  • 9.8. Philippines

10. South America AdTech Market Outlook, 2018-2032F

  • 10.1. Brazil
  • 10.2. Argentina

11. Middle East and Africa AdTech Market Outlook, 2018-2032F

  • 11.1. Saudi Arabia
  • 11.2. UAE
  • 11.3. South Africa

12. Porter's Five Forces Analysis

13. PESTLE Analysis

14. Market Dynamics

  • 14.1. Market Drivers
  • 14.2. Market Challenges

15. Market Trends and Developments

16. Case Studies

17. Competitive Landscape

  • 17.1. Competition Matrix of Top 5 Market Leaders
  • 17.2. SWOT Analysis for Top 5 Players
  • 17.3. Key Players Landscape for Top 10 Market Players
    • 17.3.1. Meta
      • 17.3.1.1. Company Details
      • 17.3.1.2. Key Management Personnel
      • 17.3.1.3. Key Products/Services Offered
      • 17.3.1.4. Key Financials (As Reported)
      • 17.3.1.5. Key Market Focus and Geographical Presence
      • 17.3.1.6. Recent Developments/Collaborations/Partnerships/Mergers and Acquisition
    • 17.3.2. Google LLC
    • 17.3.3. Amazon.com, Inc.
    • 17.3.4. Adobe Inc.
    • 17.3.5. Microsoft Corporation
    • 17.3.6. Celtra Technologies
    • 17.3.7. Basis Technologies
    • 17.3.8. Zeta Global Corp.
    • 17.3.9. Luna
    • 17.3.10. Nextroll

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.

18. Strategic Recommendations

19. About Us and Disclaimer

List of Tables

  • Table 1. Competition Matrix of Top 5 Market Leaders
  • Table 2. Mergers & Acquisitions/ Joint Ventures (If Applicable)
  • Table 3. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

  • Figure 1. Global AdTech Market, By Value, In USD Billion, 2018-2032F
  • Figure 2. Global AdTech Market Share (%), By Offering, 2018-2032F
  • Figure 3. Global AdTech Market Share (%), By Deployment Mode, 2018-2032F
  • Figure 4. Global AdTech Market Share (%), By Organization Size, 2018-2032F
  • Figure 5. Global AdTech Market Share (%), By Advertising Type, 2018-2032F
  • Figure 6. Global AdTech Market Share (%), By End-user Industry, 2018-2032F
  • Figure 7. Global AdTech Market Share (%), By Region, 2018-2032F
  • Figure 8. North America AdTech Market, By Value, In USD Billion, 2018-2032F
  • Figure 9. North America AdTech Market Share (%), By Offering, 2018-2032F
  • Figure 10. North America AdTech Market Share (%), By Deployment Mode, 2018-2032F
  • Figure 11. North America AdTech Market Share (%), By Organization Size, 2018-2032F
  • Figure 12. North America AdTech Market Share (%), By Advertising Type, 2018-2032F
  • Figure 13. North America AdTech Market Share (%), By End-user Industry, 2018-2032F
  • Figure 14. North America AdTech Market Share (%), By Country, 2018-2032F
  • Figure 15. United States AdTech Market, By Value, In USD Billion, 2018-2032F
  • Figure 16. United States AdTech Market Share (%), By Offering, 2018-2032F
  • Figure 17. United States AdTech Market Share (%), By Deployment Mode, 2018-2032F
  • Figure 18. United States AdTech Market Share (%), By Organization Size, 2018-2032F
  • Figure 19. United States AdTech Market Share (%), By Advertising Type, 2018-2032F
  • Figure 20. United States AdTech Market Share (%), By End-user Industry, 2018-2032F
  • Figure 21. Canada AdTech Market, By Value, In USD Billion, 2018-2032F
  • Figure 22. Canada AdTech Market Share (%), By Offering, 2018-2032F
  • Figure 23. Canada AdTech Market Share (%), By Deployment Mode, 2018-2032F
  • Figure 24. Canada AdTech Market Share (%), By Organization Size, 2018-2032F
  • Figure 25. Canada AdTech Market Share (%), By Advertising Type, 2018-2032F
  • Figure 26. Canada AdTech Market Share (%), By End-user Industry, 2018-2032F
  • Figure 27. Mexico AdTech Market, By Value, In USD Billion, 2018-2032F
  • Figure 28. Mexico AdTech Market Share (%), By Offering, 2018-2032F
  • Figure 29. Mexico AdTech Market Share (%), By Deployment Mode, 2018-2032F
  • Figure 30. Mexico AdTech Market Share (%), By Organization Size, 2018-2032F
  • Figure 31. Mexico AdTech Market Share (%), By Advertising Type, 2018-2032F
  • Figure 32. Mexico AdTech Market Share (%), By End-user Industry, 2018-2032F
  • Figure 33. Europe AdTech Market, By Value, In USD Billion, 2018-2032F
  • Figure 34. Europe AdTech Market Share (%), By Offering, 2018-2032F
  • Figure 35. Europe AdTech Market Share (%), By Deployment Mode, 2018-2032F
  • Figure 36. Europe AdTech Market Share (%), By Organization Size, 2018-2032F
  • Figure 37. Europe AdTech Market Share (%), By Advertising Type, 2018-2032F
  • Figure 38. Europe AdTech Market Share (%), By End-user Industry, 2018-2032F
  • Figure 39. Europe AdTech Market Share (%), By Country, 2018-2032F
  • Figure 40. Germany AdTech Market, By Value, In USD Billion, 2018-2032F
  • Figure 41. Germany AdTech Market Share (%), By Offering, 2018-2032F
  • Figure 42. Germany AdTech Market Share (%), By Deployment Mode, 2018-2032F
  • Figure 43. Germany AdTech Market Share (%), By Organization Size, 2018-2032F
  • Figure 44. Germany AdTech Market Share (%), By Advertising Type, 2018-2032F
  • Figure 45. Germany AdTech Market Share (%), By End-user Industry, 2018-2032F
  • Figure 46. France AdTech Market, By Value, In USD Billion, 2018-2032F
  • Figure 47. France AdTech Market Share (%), By Offering, 2018-2032F
  • Figure 48. France AdTech Market Share (%), By Deployment Mode, 2018-2032F
  • Figure 49. France AdTech Market Share (%), By Organization Size, 2018-2032F
  • Figure 50. France AdTech Market Share (%), By Advertising Type, 2018-2032F
  • Figure 51. France AdTech Market Share (%), By End-user Industry, 2018-2032F
  • Figure 52. Italy AdTech Market, By Value, In USD Billion, 2018-2032F
  • Figure 53. Italy AdTech Market Share (%), By Offering, 2018-2032F
  • Figure 54. Italy AdTech Market Share (%), By Deployment Mode, 2018-2032F
  • Figure 55. Italy AdTech Market Share (%), By Organization Size, 2018-2032F
  • Figure 56. Italy AdTech Market Share (%), By Advertising Type, 2018-2032F
  • Figure 57. Italy AdTech Market Share (%), By End-user Industry, 2018-2032F
  • Figure 58. United Kingdom AdTech Market, By Value, In USD Billion, 2018-2032F
  • Figure 59. United Kingdom AdTech Market Share (%), By Offering, 2018-2032F
  • Figure 60. United Kingdom AdTech Market Share (%), By Deployment Mode, 2018-2032F
  • Figure 61. United Kingdom AdTech Market Share (%), By Organization Size, 2018-2032F
  • Figure 62. United Kingdom AdTech Market Share (%), By Advertising Type, 2018-2032F
  • Figure 63. United Kingdom AdTech Market Share (%), By End-user Industry, 2018-2032F
  • Figure 64. Russia AdTech Market, By Value, In USD Billion, 2018-2032F
  • Figure 65. Russia AdTech Market Share (%), By Offering, 2018-2032F
  • Figure 66. Russia AdTech Market Share (%), By Deployment Mode, 2018-2032F
  • Figure 67. Russia AdTech Market Share (%), By Organization Size, 2018-2032F
  • Figure 68. Russia AdTech Market Share (%), By Advertising Type, 2018-2032F
  • Figure 69. Russia AdTech Market Share (%), By End-user Industry, 2018-2032F
  • Figure 70. Netherlands AdTech Market, By Value, In USD Billion, 2018-2032F
  • Figure 71. Netherlands AdTech Market Share (%), By Offering, 2018-2032F
  • Figure 72. Netherlands AdTech Market Share (%), By Deployment Mode, 2018-2032F
  • Figure 73. Netherlands AdTech Market Share (%), By Organization Size, 2018-2032F
  • Figure 74. Netherlands AdTech Market Share (%), By Advertising Type, 2018-2032F
  • Figure 75. Netherlands AdTech Market Share (%), By End-user Industry, 2018-2032F
  • Figure 76. Spain AdTech Market, By Value, In USD Billion, 2018-2032F
  • Figure 77. Spain AdTech Market Share (%), By Offering, 2018-2032F
  • Figure 78. Spain AdTech Market Share (%), By Deployment Mode, 2018-2032F
  • Figure 79. Spain AdTech Market Share (%), By Organization Size, 2018-2032F
  • Figure 80. Spain AdTech Market Share (%), By Advertising Type, 2018-2032F
  • Figure 81. Spain AdTech Market Share (%), By End-user Industry, 2018-2032F
  • Figure 82. Turkey AdTech Market, By Value, In USD Billion, 2018-2032F
  • Figure 83. Turkey AdTech Market Share (%), By Offering, 2018-2032F
  • Figure 84. Turkey AdTech Market Share (%), By Deployment Mode, 2018-2032F
  • Figure 85. Turkey AdTech Market Share (%), By Organization Size, 2018-2032F
  • Figure 86. Turkey AdTech Market Share (%), By Advertising Type, 2018-2032F
  • Figure 87. Turkey AdTech Market Share (%), By End-user Industry, 2018-2032F
  • Figure 88. Poland AdTech Market, By Value, In USD Billion, 2018-2032F
  • Figure 89. Poland AdTech Market Share (%), By Offering, 2018-2032F
  • Figure 90. Poland AdTech Market Share (%), By Deployment Mode, 2018-2032F
  • Figure 91. Poland AdTech Market Share (%), By Organization Size, 2018-2032F
  • Figure 92. Poland AdTech Market Share (%), By Advertising Type, 2018-2032F
  • Figure 93. Poland AdTech Market Share (%), By End-user Industry, 2018-2032F
  • Figure 94. South America AdTech Market, By Value, In USD Billion, 2018-2032F
  • Figure 95. South America AdTech Market Share (%), By Offering, 2018-2032F
  • Figure 96. South America AdTech Market Share (%), By Deployment Mode, 2018-2032F
  • Figure 97. South America AdTech Market Share (%), By Organization Size, 2018-2032F
  • Figure 98. South America AdTech Market Share (%), By Advertising Type, 2018-2032F
  • Figure 99. South America AdTech Market Share (%), By End-user Industry, 2018-2032F
  • Figure 100. South America AdTech Market Share (%), By Country, 2018-2032F
  • Figure 101. Brazil AdTech Market, By Value, In USD Billion, 2018-2032F
  • Figure 102. Brazil AdTech Market Share (%), By Offering, 2018-2032F
  • Figure 103. Brazil AdTech Market Share (%), By Deployment Mode, 2018-2032F
  • Figure 104. Brazil AdTech Market Share (%), By Organization Size, 2018-2032F
  • Figure 105. Brazil AdTech Market Share (%), By Advertising Type, 2018-2032F
  • Figure 106. Brazil AdTech Market Share (%), By End-user Industry, 2018-2032F
  • Figure 107. Argentina AdTech Market, By Value, In USD Billion, 2018-2032F
  • Figure 108. Argentina AdTech Market Share (%), By Offering, 2018-2032F
  • Figure 109. Argentina AdTech Market Share (%), By Deployment Mode, 2018-2032F
  • Figure 110. Argentina AdTech Market Share (%), By Organization Size, 2018-2032F
  • Figure 111. Argentina AdTech Market Share (%), By Advertising Type, 2018-2032F
  • Figure 112. Argentina AdTech Market Share (%), By End-user Industry, 2018-2032F
  • Figure 113. Asia-Pacific AdTech Market, By Value, In USD Billion, 2018-2032F
  • Figure 114. Asia-Pacific AdTech Market Share (%), By Offering, 2018-2032F
  • Figure 115. Asia-Pacific AdTech Market Share (%), By Deployment Mode, 2018-2032F
  • Figure 116. Asia-Pacific AdTech Market Share (%), By Organization Size, 2018-2032F
  • Figure 117. Asia-Pacific AdTech Market Share (%), By Advertising Type, 2018-2032F
  • Figure 118. Asia-Pacific AdTech Market Share (%), By End-user Industry, 2018-2032F
  • Figure 119. Asia-Pacific AdTech Market Share (%), By Country, 2018-2032F
  • Figure 120. India AdTech Market, By Value, In USD Billion, 2018-2032F
  • Figure 121. India AdTech Market Share (%), By Offering, 2018-2032F
  • Figure 122. India AdTech Market Share (%), By Deployment Mode, 2018-2032F
  • Figure 123. India AdTech Market Share (%), By Organization Size, 2018-2032F
  • Figure 124. India AdTech Market Share (%), By Advertising Type, 2018-2032F
  • Figure 125. India AdTech Market Share (%), By End-user Industry, 2018-2032F
  • Figure 126. China AdTech Market, By Value, In USD Billion, 2018-2032F
  • Figure 127. China AdTech Market Share (%), By Offering, 2018-2032F
  • Figure 128. China AdTech Market Share (%), By Deployment Mode, 2018-2032F
  • Figure 129. China AdTech Market Share (%), By Organization Size, 2018-2032F
  • Figure 130. China AdTech Market Share (%), By Advertising Type, 2018-2032F
  • Figure 131. China AdTech Market Share (%), By End-user Industry, 2018-2032F
  • Figure 132. Japan AdTech Market, By Value, In USD Billion, 2018-2032F
  • Figure 133. Japan AdTech Market Share (%), By Offering, 2018-2032F
  • Figure 134. Japan AdTech Market Share (%), By Deployment Mode, 2018-2032F
  • Figure 135. Japan AdTech Market Share (%), By Organization Size, 2018-2032F
  • Figure 136. Japan AdTech Market Share (%), By Advertising Type, 2018-2032F
  • Figure 137. Japan AdTech Market Share (%), By End-user Industry, 2018-2032F
  • Figure 138. Australia AdTech Market, By Value, In USD Billion, 2018-2032F
  • Figure 139. Australia AdTech Market Share (%), By Offering, 2018-2032F
  • Figure 140. Australia AdTech Market Share (%), By Deployment Mode, 2018-2032F
  • Figure 141. Australia AdTech Market Share (%), By Organization Size, 2018-2032F
  • Figure 142. Australia AdTech Market Share (%), By Advertising Type, 2018-2032F
  • Figure 143. Australia AdTech Market Share (%), By End-user Industry, 2018-2032F
  • Figure 144. Vietnam AdTech Market, By Value, In USD Billion, 2018-2032F
  • Figure 145. Vietnam AdTech Market Share (%), By Offering, 2018-2032F
  • Figure 146. Vietnam AdTech Market Share (%), By Deployment Mode, 2018-2032F
  • Figure 147. Vietnam AdTech Market Share (%), By Organization Size, 2018-2032F
  • Figure 148. Vietnam AdTech Market Share (%), By Advertising Type, 2018-2032F
  • Figure 149. Vietnam AdTech Market Share (%), By End-user Industry, 2018-2032F
  • Figure 150. South Korea AdTech Market, By Value, In USD Billion, 2018-2032F
  • Figure 151. South Korea AdTech Market Share (%), By Offering, 2018-2032F
  • Figure 152. South Korea AdTech Market Share (%), By Deployment Mode, 2018-2032F
  • Figure 153. South Korea AdTech Market Share (%), By Organization Size, 2018-2032F
  • Figure 154. South Korea AdTech Market Share (%), By Advertising Type, 2018-2032F
  • Figure 155. South Korea AdTech Market Share (%), By End-user Industry, 2018-2032F
  • Figure 156. Indonesia AdTech Market, By Value, In USD Billion, 2018-2032F
  • Figure 157. Indonesia AdTech Market Share (%), By Offering, 2018-2032F
  • Figure 158. Indonesia AdTech Market Share (%), By Deployment Mode, 2018-2032F
  • Figure 159. Indonesia AdTech Market Share (%), By Organization Size, 2018-2032F
  • Figure 160. Indonesia AdTech Market Share (%), By Advertising Type, 2018-2032F
  • Figure 161. Indonesia AdTech Market Share (%), By End-user Industry, 2018-2032F
  • Figure 162. Philippines AdTech Market, By Value, In USD Billion, 2018-2032F
  • Figure 163. Philippines AdTech Market Share (%), By Offering, 2018-2032F
  • Figure 164. Philippines AdTech Market Share (%), By Deployment Mode, 2018-2032F
  • Figure 165. Philippines AdTech Market Share (%), By Organization Size, 2018-2032F
  • Figure 166. Philippines AdTech Market Share (%), By Advertising Type, 2018-2032F
  • Figure 167. Philippines AdTech Market Share (%), By End-user Industry, 2018-2032F
  • Figure 168. Middle East & Africa AdTech Market, By Value, In USD Billion, 2018-2032F
  • Figure 169. Middle East & Africa AdTech Market Share (%), By Offering, 2018-2032F
  • Figure 170. Middle East & Africa AdTech Market Share (%), By Deployment Mode, 2018-2032F
  • Figure 171. Middle East & Africa AdTech Market Share (%), By Organization Size, 2018-2032F
  • Figure 172. Middle East & Africa AdTech Market Share (%), By Advertising Type, 2018-2032F
  • Figure 173. Middle East & Africa AdTech Market Share (%), By End-user Industry, 2018-2032F
  • Figure 174. Middle East & Africa AdTech Market Share (%), By Country, 2018-2032F
  • Figure 175. Saudi Arabia AdTech Market, By Value, In USD Billion, 2018-2032F
  • Figure 176. Saudi Arabia AdTech Market Share (%), By Offering, 2018-2032F
  • Figure 177. Saudi Arabia AdTech Market Share (%), By Deployment Mode, 2018-2032F
  • Figure 178. Saudi Arabia AdTech Market Share (%), By Organization Size, 2018-2032F
  • Figure 179. Saudi Arabia AdTech Market Share (%), By Advertising Type, 2018-2032F
  • Figure 180. Saudi Arabia AdTech Market Share (%), By End-user Industry, 2018-2032F
  • Figure 181. UAE AdTech Market, By Value, In USD Billion, 2018-2032F
  • Figure 182. UAE AdTech Market Share (%), By Offering, 2018-2032F
  • Figure 183. UAE AdTech Market Share (%), By Deployment Mode, 2018-2032F
  • Figure 184. UAE AdTech Market Share (%), By Organization Size, 2018-2032F
  • Figure 185. UAE AdTech Market Share (%), By Advertising Type, 2018-2032F
  • Figure 186. UAE AdTech Market Share (%), By End-user Industry, 2018-2032F
  • Figure 187. South Africa AdTech Market, By Value, In USD Billion, 2018-2032F
  • Figure 188. South Africa AdTech Market Share (%), By Offering, 2018-2032F
  • Figure 189. South Africa AdTech Market Share (%), By Deployment Mode, 2018-2032F
  • Figure 190. South Africa AdTech Market Share (%), By Organization Size, 2018-2032F
  • Figure 191. South Africa AdTech Market Share (%), By Advertising Type, 2018-2032F
  • Figure 192. South Africa AdTech Market Share (%), By End-user Industry, 2018-2032F
  • Figure 193. By Offering Map-Market Size (USD Billion) & Growth Rate (%), 2024
  • Figure 194. By Deployment Mode Map-Market Size (USD Billion) & Growth Rate (%), 2024
  • Figure 195. By Organization Size Map-Market Size (USD Billion) & Growth Rate (%), 2024
  • Figure 196. By Advertising Type Map-Market Size (USD Billion) & Growth Rate (%), 2024
  • Figure 197. By End-user Industry Map-Market Size (USD Billion) & Growth Rate (%), 2024
  • Figure 198. By Region Map-Market Size (USD Billion) & Growth Rate (%), 2024