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AdTech（广告技术）全球市场：2024-2029
市场调查报告书
商品编码
1548968

AdTech（广告技术）全球市场：2024-2029

Global AdTech Market: 2024-2029
出版日期: | 出版商: Juniper Research Ltd | 英文 | 商品交期: 最快1-2个工作天内

价格
简介目录
关键统计
2024年总市值 272亿美元
2029年总市值 435亿美元
2024年至2029年的市场成长率 60%
预测週期 2024-2029

2029年全球广告技术支出将​​达 435亿美元

本研究套组对 AdTech（广告技术）市场进行了深入分析，重点介绍了这个不断成长的市场的关键驱动因素，并提供了战略建议，以帮助供应商充分利用这一市场的成长。也调查向程式化广告的转变以及人工智慧和机器学习对市场的影响。

也关注市场面临的主要挑战，包括广告诈欺、隐私法规、永续发展压力日益增大、17 家主要公司的竞争排行榜、使用数位广告的公司总数以及 广告技术总支出、主要数位广告管道和各地区市场规模的资料和预测。

主要功能

  • 主要要点和策略建议：全面分析 AdTech 市场的主要发现，并向 AdTech 平台利害关係人提供策略建议。
  • 市场趋势与驱动因素：广告技术市场趋势包括市场驱动因素，例如企业对数位广告服务的需求不断成长以及利用人工智慧和机器学习来最佳化广告活动的洞察。也讨论了 AdTech 市场面临的挑战，例如广告诈欺和隐私法规，并对 SSP 和 DSP 进行 SWOT 分析。
  • 基准产业预测：AdTech 市场概览包含每个广告管道（行动和应用程式内、线上、连网电视、DOOH）的总支出以及AdTech 的总支出。
  • Juniper Research竞争排行榜：查看 AdTech 市场 17 家主要供应商的产品和定位、能力和容量评级。

市场资料与预测

研究套件包括对由 34个表格和超过 15,500个资料点组成的完整预测资料集的存取。研究套件包括以下指标：

  • 使用数位广告的公司总数
  • 数位广告总支出
  • 广告技术总支出
  • 广告诈欺造成的总损失

Juniper Research 互动式预测 Excel 有以下功能：

  • 统计分析：可以搜寻特定指标，并显示资料期间所有地区和国家的指标。可以轻鬆修改图表并将其汇出到剪贴簿。
  • 国家/地区资料工具：此工具可查看预测期间内的所有区域和国家指标。可以缩小搜寻栏中显示的指标范围。
  • 国家比较工具：使用者可以选择国家/地区并针对特定国家/地区进行比较。该工具包括汇出图表的功能。
  • 假设分析：五个互动式场景让使用者比较预测假设。

范例视图

市场趋势与预测 PDF 报告：

对当前市场情势的全面分析，包括策略建议和预测演练

目录

第1章 要点与策略建议

  • 要点
  • 策略建议

第2章 未来市场展望

  • 未来市场展望
    • 转向程式化广告
    • 人工智慧与机器学习对广告技术市场的影响
    • 巨量资料对 AdTech 市场的影响
    • 连网电视
  • 广告技术市场面临的挑战
    • 辨识有针对性的广告用户
    • 广告诈欺
    • 人工智慧演算法与隐私透明度
    • 永续发展的压力越来越大
  • 主要广告技术的SWOT 分析
    • SSP
    • DSP

第3章 JuniperResearch 竞争排行榜

  • 广告技术供应商需要致力于新兴数位广告市场，以实现未来的收入成长

第4章 供应商简介

  • Adform
  • Adobe
  • Amazon
  • Basis Technologies
  • Criteo
  • Equativ
  • Google Marketing Platform
  • Infillion
  • InMobi
  • Mediaocean
  • Meta Platforms
  • Microsoft
  • NextRoll
  • Nexxen
  • The Trade Desk
  • Yahoo Advertising
  • Zeta
  • 排行榜评估方法
  • 限制和解释

第5章 市场预测及要点

  • 广告技术：概述
    • 广告技术研究方法
    • 使用数位广告的公司
    • 广告技术投资金额
    • 广告诈欺造成的损失
  • 行动装置与应用程式内
    • 调查方法
    • 花费金额
    • 透过 AdTech 产生的行动和应用程式内广告费用
  • 网路广告
    • 调查方法
    • 花费金额
    • 透过 AdTech 进行的线上广告费用
  • 连网电视广告
    • 调查方法
    • 花费金额
    • AdTech 的CTV 广告费用
  • 户外广告
    • 调查方法
    • 花费金额
    • AdTech 的DOOH 广告费用
简介目录
KEY STATISTICS
Total market value in 2024:$27.2bn
Total market value in 2029:$43.5bn
2024 to 2029 market growth:60%
Forecast period:2024-2029

'AdTech Spend to Reach $43.5 Billion Globally by 2029'

Overview

Our "AdTech" research suite provides an in-depth analysis of the advertising technology market; addressing the major drivers of this growing market, and offers strategic recommendation so that vendors can best capitalise on this market growth. It investigates the shift to programmatic advertising and the impact that AI and machine learning are having on the market.

Additionally, it identifies the key challenges facing the market, including advertising fraud, privacy regulations, and increased sustainability pressures. The research provides an overview of 17 major players within the AdTech market, and positions vendors as Established Leaders, Leading Challengers, or Disruptors & Challenges via the Juniper Research Competitor Leaderboard. It also provides data and forecasts for the total number of businesses using digital advertising and total spend on AdTech, including market size by region, and includes a split by 4 key digital advertising channels:

  • Connected TV
  • DOOH (Digital out of Home)
  • Mobile & In-App
  • Online

The suite includes both a data deliverable; sizing the market and providing key forecast data across 60 countries, accompanied by a strategy and trends report; delivering a complete assessment of the key trends, challenges and recommendations for stakeholders within the AdTech market. Together, they provide an essential tool for a comprehensive understanding of this evolving market; enabling AdTech vendors to shape their future strategy.

Key Features

  • Key Takeaways & Strategic Recommendations: Comprehensive analysis of the key findings for the AdTech market, accompanied by strategic recommendations for stakeholders from AdTech platforms.
  • Market Dynamics: Insights into key trends within the AdTech market, including key market drivers featuring the increased demand from businesses for digital advertising services and the use of AI and machine learning to optimise advertising campaigns. It also addresses the challenges facing the AdTech market, including ad fraud and privacy regulations, and provides a SWOT analysis of SSPs (supply-side platforms) and DSPs (demand-side platforms).
  • Benchmark Industry Forecasts: The overview of the AdTech market includes global forecasts for total spend across the different advertising channels (mobile & in-app, online, connected TV, and DOOH, and total spend which is attributed to AdTech.
  • Juniper Research Competitor Leaderboard: Key player product and positioning, and capability and capacity assessment for 17 vendors within the AdTech market, via the Juniper Research Competitor Leaderboard:
    • Adform
    • Adobe
    • Amazon Ads
    • Basis Technologies
    • Criteo
    • Equativ
    • Google
    • Infillion
    • InMobi
    • Mediaocean
    • Meta
    • Microsoft
    • NextRoll
    • Nexxen
    • The Trade Desk
    • Yahoo Advertising
    • Zeta

Market Data & Forecasts

The market-leading research suite for the "AdTech" market includes access to the full set of forecast data of 34 tables and over 15,500 datapoints. Metrics in the research suite include:

  • Total Number of Businesses Using Digital Advertising
  • Total Spend on Digital Advertising
  • Total Spend on AdTech
  • Total Losses due to Ad Fraud

Metrics are provided for the following key channels:

  • Mobile & In-App
  • Online
  • Connected TV
  • DOOH (Digital out of Home)

Juniper Research Interactive Forecast Excel contains the following functionality:

  • Statistics Analysis: Users benefit from the ability to search for specific metrics; displayed in for all regions and countries across the data period. Graphs are easily modified and can be exported to the clipboard.
  • Country Data Tool: This tool lets users look at metrics for all regions and countries in the forecast period. Users can refine the metrics displayed via a search bar.
  • Country Comparison Tool: Users can select countries and compare each of them for specific countries. The ability to export graphs is included in this tool.
  • What-if Analysis: Here, users can compare forecast metrics against their own assumptions, via 5 interactive scenarios

SAMPLE VIEW

Market Trends & Forecasts PDF Report:

A comprehensive analysis of the current market landscape, alongside strategic recommendations and a walk-through of the forecasts.

Table of Contents

1. Key Takeaways & Strategic Recommendations

  • 1.1.1. Key Takeaways
  • 1.1.2. Strategic Recommendations

2. Future Market Outlook

  • 2.1. Introduction
    • Figure 2.1: Advertising Ecosystem
  • 2.2. Future Market Outlook
    • Figure 2.2: Total Spend on AdTech Solutions in 2024 ($m), Split by 8 Key Regions
    • 2.2.1. The Shift to Programmatic Advertising
    • 2.2.2. The Impact of AI and Machine Learning on the AdTech Market
    • 2.2.3. How Big Data Will Impact the AdTech Market
    • 2.2.4. Connected TV
      • Figure 2.3: Total Spend on CTV Advertising in 2024 ($m), Split by 8 Key Regions
  • 2.3. Challenges Facing the AdTech Market
    • 2.3.1. Identifying Users for Targeted Advertising
    • 2.3.2. Ad Fraud
      • Figure 2.4: Top 10 Countries with the Highest Losses to Ad Fraud in 2024 ($m)
      • Figure 2.5: How Fraud Impacts Each Stage of the Advertising Journey
    • 2.3.3. Transparency of AI Algorithms and Privacy
    • 2.3.4. Increasing Sustainability Pressures
  • 2.4. SWOT Analysis of Key Advertising Technologies
    • 2.4.1. SSPs
      • i. Strengths
      • ii. Weaknesses
      • iii. Opportunities
      • iv. Threats
    • 2.4.2. DSPs
      • i. Strengths
      • ii. Weaknesses
      • iii. Opportunities
      • iv. Threats

3. Juniper Research Competitor Leaderboard

  • AdTech Vendors Must Focus on Emerging Digital Advertising Markets for Future Revenue Growth
    • Table 3.1: Juniper Research Competitor Leaderboard: Vendors & Product Portfolio
    • Figure 3.2: Juniper Research Competitor Leaderboard: AdTech
      • Source: Juniper ResearchTable 3.3: Juniper Research Competitor Leaderboard: Vendors & Positioning
    • Table 3.4: Juniper Research Competitor Leaderboard Heatmap: AdTech Vendors

4. Vendor Profiles

  • 4.1. AdTech Vendor Profiles
    • 4.1.1. Adform
      • i. Corporate Information
      • ii. Geographical Spread
        • Figure 4.1: Adform Global Presence
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
    • 4.1.2. Adobe
      • i. Corporate Information
        • Table 4.2: Adobe's Select Financial Information ($m), 2022-2023
        • Table 4.3: Adobe's Acquisitions, 2018-Present
      • ii. Geographical Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
    • 4.1.3. Amazon
      • i. Corporate Information
        • Table 4.4: Amazon's Key Acquisitions 2014-present
      • ii. Geographical Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
    • 4.1.4. Basis Technologies
      • i. Corporate Information
      • ii. Geographical Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
    • 4.1.5. Criteo
      • i. Corporate Information
        • Table 4.5: Criteo's Select Financial Information ($m), 2022-2023
      • ii. Geographical Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
    • 4.1.6. Equativ
      • i. Corporate Information
        • Table 4.6: Equativ's Acquisitions 2019-Present
      • ii. Geographical Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
    • 4.1.7. Google Marketing Platform
      • i. Corporate Information
        • Table 4.7: Google's Acquisitions, 2020-Present
      • ii. Geographical Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
    • 4.1.8. Infillion
      • i. Corporate Information
        • Table 4.8: Infillion's Acquisitions 2022-present
      • ii. Geographical Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
    • 4.1.9. InMobi
      • i. Corporate Information
        • Table 4.9: InMobi's Acquisitions 2019-present
      • ii. Geographical Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
    • 4.1.10. Mediaocean
      • i. Corporate Information
        • Table 4.10: Mediaocean's Acquisitions 2022-present
      • ii. Geographical Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
    • 4.1.11. Meta Platforms
      • i. Corporate Information
        • Table 4.11: Meta's Relevant Acquisitions, 2013-Present
        • Table 4.12: Meta's Select Financial Information ($m), 2022-2023
      • ii. Geographical Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
    • 4.1.12. Microsoft
      • i. Corporate Information
        • Table 4.13: Microsoft's Key Acquisitions 2019-Present
      • ii. Geographical Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
    • 4.1.13. NextRoll
      • i. Corporate Information
      • ii. Geographical Spread
      • iii. Key Clients & Strategic Partnerships
        • Figure 4.15: RollWorks' Technology Partner Ecosystem
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
    • 4.1.14. Nexxen
      • i. Corporate Information
        • Table 4.16: Nexxen Select Financial Information ($m), 2021-2022
      • ii. Geographical Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
        • Figure 4.17: Nexxen's Unified Platform
      • v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
    • 4.1.15. The Trade Desk
      • i. Corporate Information
        • Table 4.18: The Trade Desk's Select Financial Information ($m), 2022-2023
      • ii. Geographical Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
    • 4.1.16. Yahoo Advertising
      • i. Corporate Information
      • ii. Geographical Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
    • 4.1.17. Zeta
      • i. Corporate Information
        • Table 4.19: Zeta's Acquisitions, 2019-Present
      • ii. Geographical Spread
      • iii. Key Clients & Strategic Partnerships
      • iv. High-level View of Offerings
      • v. Juniper Research's View: Key Strengths & Strategic Development Opportunities
  • 4.2. Juniper Research Leaderboard Assessment Methodology
  • 4.3. Limitations & Interpretations
    • Table 4.20: Juniper Research Competitor Leaderboard Scoring Criteria

5. Market Forecasts & Key Takeaways

  • 5.1. AdTech Summary
    • 5.1.1. AdTech Summary Methodology
      • Figure 5.1: AdTech Summary Forecast Methodology
    • 5.1.2. Businesses Using Digital Advertising
      • Figure & Table 5.2: Total Number of Businesses Using Digital Advertising (m), Split by 8 Key Regions, 2024-2029
    • 5.1.3. Spend on AdTech
      • Figure & Table 5.3: Total Spend on AdTech ($m), Split by 8 Key Regions, 2024-2029
    • 5.1.4. Ad Fraud Losses
      • Figure & Table 5.4: Total Losses due to Ad Fraud ($m), Split by 8 Key Regions, 2024-2029
  • 5.2. Mobile & In-App
    • 5.2.1. Mobile & In-App Methodology
      • Figure 5.5: Mobile Advertising Forecast Methodology
    • 5.2.2. Spend on Mobile & In-App Advertising
      • Figure & Table 5.6: Total Spend on Mobile Ads ($m), Split by 8 Key Regions, 2024-2029
    • 5.2.3. Mobile & In-App Advertising Spend Attributed to AdTech
      • Figure & Table 5.7: Total Mobile Ad Spend which is attributed to AdTech ($m), Split by 8 Key Regions, 2024-2029
  • 5.3. Online Advertising
    • 5.3.1. Online Advertising Methodology
      • Figure 5.8: Online Advertising Forecast Methodology
    • 5.3.2. Spend on Online Advertising
      • Figure & Table 5.9: Total Spend on Online Ads ($m), Split by 8 Key Regions, 2024-2029
    • 5.3.3. Online Advertising Spend Attributed to AdTech
      • Figure & Table 5.10: Total Online Ad Spend which is attributed to AdTech ($m), Split by 8 Key Regions, 2024-2029
  • 5.4. Connected TV Advertising
    • 5.4.1. Connected TV Advertising Methodology
      • Figure 5.11: CTV Advertising Forecast Methodology
    • 5.4.2. Spend on CTV Advertising
      • Figure & Table 5.12: Total Spend on CTV Ads ($m), Split by 8 Key Regions, 2024-2029
    • 5.4.3. CTV Advertising Spend Attributed to AdTech
      • Figure & Table 5.13: Total CTV Ad Spend which is attributed to AdTech ($m), Split by 8 Key Regions, 2024-2029
  • 5.5. DOOH Advertising
    • 5.5.1. DOOH Advertising Methodology
      • Figure 5.14: DOOH Advertising Forecasting Methodology
    • 5.5.2. Spend on DOOH Advertising
      • Figure & Table 5.15: Total Spend on DOOH Ads ($m), Split by 8 Key Regions, 2024-2029
    • 5.5.3. DOOH Advertising Spend Attributed to AdTech
      • Figure & Table 5.16: Total DOOH Ad Spend which is attributed to AdTech ($m), Split by 8 Key Regions, 2024-2029