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市场调查报告书
商品编码
1868299

广告市场：2025-2032年全球预测（依媒体类型、装置类型、定价模式、垂直产业和代理商模式划分）

Advertising Market by Media Type, Device Type, Pricing Model, Industry Vertical, Agency Model - Global Forecast 2025-2032
出版日期: | 出版商: 360iResearch | 英文 185 Pages | 商品交期: 最快1-2个工作天内

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预计到 2032 年，广告市场规模将成长至 11806.2 亿美元，复合年增长率为 7.11%。

关键市场统计数据
基准年 2024 6813.3亿美元
预计年份：2025年 7294.5亿美元
预测年份 2032 11806.2亿美元
复合年增长率 (%) 7.11%

为在复杂的媒体环境中应对挑战的经营团队提供权威指南，帮助他们了解正在重塑广告策略和营运重点的各种融合力量。

广告生态系统正处于十字路口，快速的技术创新、不断变化的消费行为以及日益严格的监管共同塑造着这一格局。如今，广告主和代理商所处的环境中，既要追求精准定位和可衡量的效果，又要满足日益增长的隐私、透明度和创新相关性需求。本报告首先指出，这些因素并非孤立的压力，而是相互关联的驱动力，它们正在重塑跨通路价值的创造和传递方式。

本文清晰地总结了正在重新定义广告影响力产生和衡量方式的底层技术、监管和受众行为变化。

广告业正经历一场变革，这场变革正在重塑触达受众的方式以及每个触点的价值评估。隐私权法规和平台政策的调整日益重视第一方资料和身分解决方案，推动产业从依赖大量第三方资料转向建立更丰富、基于使用者授权的客户关係。同时，人工智慧和机器学习正在革新创新创作、预测性定向和即时优化，从而实现更高度的宣传活动个人化，同时也需要新的法规结构来确保透明度并减少偏见。

对2025年关税变化对媒体设备供应链、生产经济效益以及整个宣传活动週期筹资策略的影响进行全面分析

2025年关税政策的演变引入了复杂的成本、时间安排和营运方面的考量，这些考量对硬体供应链、媒体设备供应以及内容製作的经济效益都产生了连锁反应。重要的是，其累积影响不仅限于硬体的直接价格；它还会影响连接设备、机上盒组件和演播室设备的经销经济效益，进而可能影响频道扩展和体验式宣传活动的推出时间表。

结论性的細項分析揭示了不同管道、设备、定价、垂直行业和代理商之间的差异，这些差异为广告商创造了最大的机会和营运风险。

细分市场洞察需要对媒体类型、设备、定价模式、垂直产业和代理模式进行详细分析，以揭示价值集中和风险集中的领域。媒体类型检验将市场划分为数位管道和传统管道，数位管道又细分为展示广告、搜寻、社群媒体广告和影片。展示广告本身又分为直接购买和程序化购买，而搜寻活动则分布在多个搜寻引擎提供商，每个提供者都有不同的意图讯号。社交平臺为不同的受众群体提供平台专属的创新格式，影片涵盖线性串流媒体和OTT串流媒体，需要客製化的创新和衡量方法。传统管道继续透过户外广告、印刷媒体、广播和电视来满足覆盖面和影响力需求，其中电视广告进一步细分为连网电视和线性电视。

战略区域分析强调了美洲、欧洲、中东和非洲以及亚太地区不同的市场动态如何需要量身定制的媒体、合规和筹资策略。

区域特征决定了机会和执行限制，因此在跨区域扩展宣传活动时，细緻的观点至关重要。在美洲，不断发展的市场正在推动可寻址广告形式和先进衡量技术的快速普及，而围绕数据使用的监管争论也持续影响着媒体策略。相较之下，欧洲、中东和非洲的法规结构和基础设施成熟度各不相同，因此需要製定更具针对性的合规和本地化策略，以尊重隐私规范和不同的消费习惯。亚太地区在行动创新和新型社交电商整合方面领先，但驾驭多元化的生态系统需要在地化的创新和平台伙伴关係。

深入探讨平台演进、广告科技专业化和内容拥有者策略如何重新定义广告领域的伙伴关係和竞争定位。

竞争格局和伙伴关係趋势日益呈现出平台整合、专业广告技术创新以及越来越多的内容拥有者掌控串流媒体和体验式内容领域的优质广告资源等特征。需求方和供应方技术持续发展，更重视互通性、透明收费系统和更精细的衡量指标。同时，创新代理商和专业工作室凭藉其专有数据资产、第一方受众建模和创新自动化能力脱颖而出，从而加快个人化宣传活动的上市速度。

经营团队需要优先考虑哪些实际事项来重新构想数据、人才、资源配置、绩效衡量和创新运营，以确保竞争优势

为了将策略洞察转化为永续优势，产业领导者必须采取果断行动，调整其营运模式、投资重点和人才策略。首先，他们必须将隐私优先的资料架构和身分策略融入宣传活动规划，确保在启动、效果衡量和创新工作流程中，都能取得并利用基于使用者许可的讯号。其次，企业应采用混合型人才模式，将内部分析/创新团队与外部专业合作伙伴结合，以在保持成本效益的同时，加速能力建构。

对多方面的调查方法进行清晰的阐述，该方法结合了原始研究、文献分析、细分映射和交叉检验，以确保提供切实可行的见解。

该研究结合了一手和二手研究方法，以深入了解广告业的趋势。一手研究包括对资深品牌行销人员、代理商负责人、广告科技主管和媒体所有者进行结构化访谈，以了解实际营运挑战和策略重点。此外，研究还结合桌上研究研究，分析行业报告、平台文件、监管指南和上市公司披露信息，以检验趋势并识别宏观驱动因素。

简洁的策略综合分析，将技术创新、监管压力和业务需求连结起来，指导业务决策，而无需依赖猜测。

摘要，广告业正受到技术、监管和经济力量融合的重塑，需要进行策略调整而非渐进式改进。优先考虑以隐私为中心的资料营运、投资模组化创新和衡量架构并寻求以结果为导向的伙伴关係关係的领导者，将更有能力将颠覆转化为优势。同时，采购风险、关税影响以及对特定区域趋势的敏感度将决定执行的韧性。

目录

第一章：序言

第二章调查方法

第三章执行摘要

第四章 市场概览

第五章 市场洞察

  • 调整广告策略，以在后 Cookie 时代资料隐私环境中取得成功
  • 利用生成式人工智慧大规模实现高度个人化的创新开发
  • 将可购物影片体验整合到社群媒体中，以促进直接销售。
  • 透过先进的数据分析框架衡量影响者合作的真实投资报酬率
  • 利用联网电视数据优化全通路广告导向与成效衡量
  • 打造一个能引起具有环保意识的消费者共鸣的永续品牌故事
  • 引入扩增实境广告形式，以增强身临其境型客户参与和留存率。
  • 利用在地化多语言受众定向优化跨境电商广告
  • 将社交电商与直播购物结合，以加速购买转换。
  • GDPR生效后，利用资料净室实现广告商和发布商之间的安全协作。

第六章：美国关税的累积影响，2025年

第七章：人工智慧的累积影响，2025年

第八章 依媒体类型分類的广告市场

  • 数位的
    • 展示广告
      • 直接的
      • 程式化
    • 搜寻
      • Bing
      • Google
      • Yahoo
    • 社会的
      • Facebook
      • Instagram
      • LinkedIn
      • Twitter
    • 影片
      • 线性
      • OTT
  • 传统的
    • 户外广告
    • 印刷媒体
    • 收音机
    • 电视机
      • 联网电视
      • 线性电视

第九章 按设备类型分類的广告市场

  • 联网电视
  • 桌面
  • 移动的
  • 药片

第十章 广告市场定价模式

  • CPA
  • CPC
  • CPL
  • CPM

第十一章 按产业分類的广告市场

  • 车
  • 金融服务业（BFSI）
  • 卫生保健
  • 零售
    • 店铺
    • 电子商务
  • 电讯

第十二章 按代理模式分類的广告市场

  • 全方位服务
  • 内部
  • 特殊类型

第十三章 按地区分類的广告市场

  • 美洲
    • 北美洲
    • 拉丁美洲
  • 欧洲、中东和非洲
    • 欧洲
    • 中东
    • 非洲
  • 亚太地区

第十四章 按群体分類的广告市场

  • ASEAN
  • GCC
  • EU
  • BRICS
  • G7
  • NATO

第十五章 各国广告市场

  • 美国
  • 加拿大
  • 墨西哥
  • 巴西
  • 英国
  • 德国
  • 法国
  • 俄罗斯
  • 义大利
  • 西班牙
  • 中国
  • 印度
  • 日本
  • 澳洲
  • 韩国

第十六章 竞争格局

  • 2024年市占率分析
  • FPNV定位矩阵，2024
  • 竞争分析
    • Alphabet Inc.
    • Meta Platforms, Inc.
    • Amazon.com, Inc.
    • ByteDance Ltd.
    • Tencent Holdings Limited
    • Alibaba Group Holding Limited
    • Microsoft Corporation
    • Snap Inc.
    • Pinterest, Inc.
    • The Trade Desk, Inc.
Product Code: MRR-FE70EC1839C1

The Advertising Market is projected to grow by USD 1,180.62 billion at a CAGR of 7.11% by 2032.

KEY MARKET STATISTICS
Base Year [2024] USD 681.33 billion
Estimated Year [2025] USD 729.45 billion
Forecast Year [2032] USD 1,180.62 billion
CAGR (%) 7.11%

An authoritative orientation to the converging forces reshaping advertising strategy and operational priorities for executives navigating a complex media environment

The advertising ecosystem stands at a pivotal juncture, shaped by rapid technological innovation, evolving consumer behavior, and intensified regulatory oversight. Advertisers and agencies now operate in an environment where precision targeting and measurable outcomes coexist with mounting demands for privacy, transparency, and creative relevance. This report opens with an orientation that frames these forces not as isolated pressures but as interconnected drivers reshaping how value is created and delivered across channels.

Contemporary campaigns require a coherent approach that unites digital and traditional touchpoints, balances programmatic efficiency with brand stewardship, and integrates data governance within creative workflows. As organizations reassess vendor relationships, pricing models, and channel mix, leadership must translate strategic intent into operational change. To that end, the introduction situates readers within the broader context of platform evolution, consumer expectations, and supply chain dynamics that together define decision levers for the year ahead.

Throughout this section, emphasis is placed on practical implications for marketing leaders and media planners. It primes readers to consider not only where to invest attention and budget, but how to reorganize teams, measurement practices, and partner ecosystems to sustain competitive advantage amid accelerating change.

A vivid synthesis of the foundational technological, regulatory, and audience behavior shifts that are redefining how advertising effectiveness is created and measured

The landscape is undergoing transformational shifts that reconfigure how audiences are reached and how value is attributed to every touchpoint. Privacy regulation and platform policy changes have driven greater emphasis on first-party data and identity solutions, prompting an industry pivot from broad third-party data reliance to richer, consented customer relationships. Simultaneously, artificial intelligence and machine learning are transforming creative production, predictive targeting, and real-time optimization, enabling campaigns to scale personalization while demanding new guardrails for transparency and bias mitigation.

Another significant shift is the rapid ascent of connected television and streaming formats, which blur the lines between linear reach and digital addressability. Programmatic marketplaces have matured, yet they face renewed scrutiny around auction dynamics, fee structures, and creative control. At the same time, advertisers are rethinking measurement frameworks, moving toward outcome-focused metrics that align with business KPIs rather than platform-specific engagement proxies.

Taken together, these shifts necessitate new operating models that combine cross-functional collaboration, agile governance, and iterative testing. Leaders must orchestrate investments across talent, technology, and partner ecosystems to harness these shifts as sources of differentiation rather than as compliance burdens or operational friction.

A comprehensive analysis of how 2025 tariff shifts are affecting media device supply chains, production economics, and procurement strategies across campaign lifecycles

Tariff policy developments in 2025 have introduced a complex set of cost, timing, and operational considerations that reverberate through hardware supply chains, media device availability, and content production economics. Importantly, the cumulative effect is not limited to direct hardware pricing; it also affects distribution economics for connected devices, set-top components, and studio equipment, which in turn can influence deployment schedules for channel expansions and experiential campaigns.

For agencies and brands, the practical consequences include longer procurement lead times for hardware dependent activations, recalibrated vendor negotiations to offset import cost pressures, and elevated attention to inventory planning for devices that support new formats. These dynamics encourage firms to revisit total cost of ownership calculations and to explore creative alternatives such as device leasing, localized sourcing, or strategic partnerships with distributors to preserve program timelines.

Moreover, tariffs encourage closer scrutiny of cross-border media buys and production workflows. Production houses and post-production services may shift geographies or adopt hybrid models to manage expense volatility. In addition, media planners increasingly weigh the tradeoffs between long-cycle infrastructure investments and more nimble content formats that can be produced and distributed with lower hardware dependency. Overall, the guidance here stresses adaptive procurement strategies and scenario planning as the most effective ways to mitigate operational exposure while preserving campaign ambitions.

Definitive segmentation intelligence revealing where channel, device, pricing, vertical, and agency distinctions create the greatest opportunity and operational risk for advertisers

Segmentation insight requires a granular reading across media type, device, pricing model, industry vertical, and agency model to reveal where value and risk concentrate. Examining media type, the market splits between digital and traditional channels, with digital subdivided into display, search, social, and video. Display itself bifurcates into direct buys and programmatic executions, while search activity is distributed across multiple search engine providers, each with distinct intent signals. Social platforms present platform-specific creative formats across a range of audience skews, and video includes both linear placements and over-the-top streaming inventory, demanding bespoke creative and measurement approaches. Traditional channels continue to serve reach and resonance needs through outdoor, print, radio, and television, where television further differentiates between connected and linear formats.

Device type drives user experience and campaign design, encompassing connected television, desktop, mobile, and tablet environments, each with unique attention spans and interaction patterns. Pricing model choices-whether cost per action, cost per click, cost per lead, or cost per mille-fundamentally alter measurement expectations and financial accountability, necessitating alignment between media buyers and finance teams. Industry vertical dynamics vary considerably: automotive, banking and financial services, healthcare, retail, and telecom each impose regulatory and creative constraints, with retail further splitting into brick-and-mortar and e-commerce models that demand different omnichannel strategies. Finally, agency models range from full-service setups and in-house teams to specialized boutiques, influencing how capabilities are assembled and how integration across channels is governed.

By integrating these segmentation lenses, organizations can prioritize where to concentrate experimentation and investment, match measurement approaches to business outcomes, and reconfigure partner ecosystems to address capability gaps while preserving flexibility.

Strategic regional analysis that clarifies how Americas, Europe, Middle East & Africa, and Asia-Pacific differing dynamics require tailored media, compliance, and procurement strategies

Regional dynamics shape opportunity sets and executional constraints, and a nuanced regional lens is indispensable when scaling campaigns across geographies. In the Americas, market evolution favors rapid adoption of addressable formats and advanced measurement approaches, while regulatory debates around data use continue to influence media strategies. In contrast, Europe, Middle East & Africa exhibits a mosaic of regulatory frameworks and infrastructure maturity, requiring more customized compliance and localization strategies that respect privacy norms and diverse consumption habits. Asia-Pacific often leads in mobile innovation and rapid adoption of new social and commerce integrations, yet it also demands localized creative and platform partnerships to navigate heterogeneous ecosystems.

Because each region presents different channel mixes and platform strengths, global campaigns must be designed with modular assets and flexible activation plans that accommodate local testing and measurement. Additionally, supply chain and tariff considerations can vary by region, making procurement strategies and local partnerships important levers to maintain campaign velocity. Cross-regional learning becomes a competitive advantage when it is intentionally systematized through playbooks and centralized data governance, enabling faster rollout of high-performing formats while ensuring local compliance and cultural resonance.

Actionable insights into how platform evolution, ad tech specialization, and content owner strategies are redefining partnerships and competitive positioning in advertising

Competitive and partner landscapes are increasingly characterized by platform consolidation, specialized ad tech innovation, and a proliferation of content owners that command premium inventory in streaming and experiential formats. Demand side and supply side technologies continue to evolve, with an emphasis on interoperability, transparent fee structures, and more granular measurement endpoints. At the same time, creative agencies and specialized boutiques are differentiating through proprietary data assets, first-party audience modeling, and creative automation capabilities that shorten time to market for personalized campaigns.

Content owners and publishers that successfully blend premium editorial or entertainment IP with programmatic access are emerging as high-value partners for advertisers seeking scale without sacrificing contextual relevance. Meanwhile, enterprise clients are increasingly cultivating in-house capabilities for data activation and campaign orchestration, selectively sourcing specialist partners for complex programmatic, attribution, and creative tasks. For vendors and agencies alike, success hinges on demonstrable outcomes, clear pricing models, and the ability to integrate across existing technology stacks while maintaining rigorous data controls.

Leaders should therefore prioritize partnerships that deliver measurable business outcomes, transparent performance reporting, and scalable creative frameworks, while preserving optionality to pivot as platform policies and consumer behaviors evolve.

Practical and prioritized recommendations for executives to realign data, talent, procurement, measurement, and creative operations to secure competitive advantage

Industry leaders must act decisively to convert strategic insight into durable advantages by aligning operating models, investment priorities, and talent strategies. First, they should embed privacy-first data architectures and identity strategies into campaign planning, ensuring consented signals are captured and leveraged across activation, measurement, and creative workflows. Second, organizations should adopt hybrid talent models that combine in-house analytics and creative teams with specialist external partners to accelerate capability building while maintaining cost efficiency.

Third, procurement and vendor management should shift from transactional negotiations to outcome-oriented partnerships that include performance SLAs, transparent fee structures, and joint roadmaps for innovation. Fourth, leaders must invest in measurement frameworks that tie campaign performance to business outcomes, leveraging mixed-method approaches that balance experimental designs with deterministic signals. Fifth, creative operations require automation and modular asset strategies to scale personalization without degrading brand consistency.

Finally, scenario planning and flexible procurement approaches will mitigate macroeconomic and policy uncertainties, including supply chain disruptions and tariff impacts. By combining these moves with disciplined governance and cross-functional orchestration, organizations can reduce executional friction, accelerate learning cycles, and deliver campaigns that meaningfully support enterprise objectives.

A clear explanation of the multi-method research approach combining primary interviews, documentary analysis, segmentation mapping, and cross-validation to ensure actionable findings

This research synthesizes primary and secondary methods to ensure a robust, defensible perspective on the advertising landscape. Primary inputs included structured interviews with senior brand marketers, agency leaders, ad tech executives, and media owners to capture real-world operational challenges and strategic priorities. Qualitative insights were triangulated with desk research that examined industry reports, platform documentation, regulatory guidance, and public company disclosures to validate trends and identify macro drivers.

Analytical approaches incorporated segmentation mapping across media types, device footprints, pricing models, industry verticals, and agency structures. Cross-validation techniques ensured consistency between interview observations and documentary evidence, while scenario analysis explored the operational implications of supply chain shifts and tariff policy changes. Data quality and integrity were maintained through iterative review cycles, expert panel validation, and careful provenance tracking for all sourced materials.

Finally, methodological transparency was prioritized so readers can assess the applicability of findings to their context. Limitations and assumptions are clearly documented, and the study emphasizes actionable synthesis over speculative projection, enabling leaders to translate evidence into practical decisions.

A concise strategic synthesis that ties together technological change, regulatory pressures, and operational imperatives to guide executive decision making without speculative forecasts

In summary, the advertising landscape is being reshaped by converging technological, regulatory, and economic forces that require strategic recalibration rather than incremental tweaks. Leaders who prioritize privacy-forward data practices, invest in modular creative and measurement architectures, and pursue outcome-oriented partnerships will be best positioned to convert disruption into advantage. At the same time, sensitivity to procurement risks, tariff effects, and regionally specific dynamics will determine executional resilience.

The imperative for leadership is clear: move beyond siloed optimization and toward integrated operating models that bind strategy, operations, and measurement. By doing so, organizations can accelerate learning, reduce wasted spend, and create more meaningful customer experiences across channels. The conclusions drawn here point to a future where agility, transparency, and customer trust are the core assets that underpin sustained campaign performance.

Table of Contents

1. Preface

  • 1.1. Objectives of the Study
  • 1.2. Market Segmentation & Coverage
  • 1.3. Years Considered for the Study
  • 1.4. Currency & Pricing
  • 1.5. Language
  • 1.6. Stakeholders

2. Research Methodology

3. Executive Summary

4. Market Overview

5. Market Insights

  • 5.1. Adapting advertising strategies to thrive in a post-cookie data privacy landscape
  • 5.2. Leveraging generative AI for hyper-personalized creative development at scale
  • 5.3. Integrating shoppable video experiences across social media to drive direct sales
  • 5.4. Measuring the true ROI of influencer partnerships with advanced data analytics frameworks
  • 5.5. Harnessing connected TV data to optimize omnichannel ad targeting and measurement
  • 5.6. Building sustainable brand narratives that resonate with environmentally conscious consumers
  • 5.7. Deploying augmented reality ad formats to enhance immersive customer engagement and recall
  • 5.8. Optimizing cross-border e-commerce advertising through localized multilingual audience targeting
  • 5.9. Combining social commerce integrations with live-stream shopping to accelerate purchase conversions
  • 5.10. Leveraging data clean rooms for secure collaboration between advertisers and publishers post-GDPR

6. Cumulative Impact of United States Tariffs 2025

7. Cumulative Impact of Artificial Intelligence 2025

8. Advertising Market, by Media Type

  • 8.1. Digital
    • 8.1.1. Display
      • 8.1.1.1. Direct
      • 8.1.1.2. Programmatic
    • 8.1.2. Search
      • 8.1.2.1. Bing
      • 8.1.2.2. Google
      • 8.1.2.3. Yahoo
    • 8.1.3. Social
      • 8.1.3.1. Facebook
      • 8.1.3.2. Instagram
      • 8.1.3.3. LinkedIn
      • 8.1.3.4. Twitter
    • 8.1.4. Video
      • 8.1.4.1. Linear
      • 8.1.4.2. Ott
  • 8.2. Traditional
    • 8.2.1. Outdoor
    • 8.2.2. Print
    • 8.2.3. Radio
    • 8.2.4. Tv
      • 8.2.4.1. Connected Tv
      • 8.2.4.2. Linear Tv

9. Advertising Market, by Device Type

  • 9.1. Connected Tv
  • 9.2. Desktop
  • 9.3. Mobile
  • 9.4. Tablet

10. Advertising Market, by Pricing Model

  • 10.1. Cpa
  • 10.2. Cpc
  • 10.3. Cpl
  • 10.4. Cpm

11. Advertising Market, by Industry Vertical

  • 11.1. Automotive
  • 11.2. Bfsi
  • 11.3. Healthcare
  • 11.4. Retail
    • 11.4.1. Brick And Mortar
    • 11.4.2. E Commerce
  • 11.5. Telecom

12. Advertising Market, by Agency Model

  • 12.1. Full Service
  • 12.2. In House
  • 12.3. Specialized

13. Advertising Market, by Region

  • 13.1. Americas
    • 13.1.1. North America
    • 13.1.2. Latin America
  • 13.2. Europe, Middle East & Africa
    • 13.2.1. Europe
    • 13.2.2. Middle East
    • 13.2.3. Africa
  • 13.3. Asia-Pacific

14. Advertising Market, by Group

  • 14.1. ASEAN
  • 14.2. GCC
  • 14.3. European Union
  • 14.4. BRICS
  • 14.5. G7
  • 14.6. NATO

15. Advertising Market, by Country

  • 15.1. United States
  • 15.2. Canada
  • 15.3. Mexico
  • 15.4. Brazil
  • 15.5. United Kingdom
  • 15.6. Germany
  • 15.7. France
  • 15.8. Russia
  • 15.9. Italy
  • 15.10. Spain
  • 15.11. China
  • 15.12. India
  • 15.13. Japan
  • 15.14. Australia
  • 15.15. South Korea

16. Competitive Landscape

  • 16.1. Market Share Analysis, 2024
  • 16.2. FPNV Positioning Matrix, 2024
  • 16.3. Competitive Analysis
    • 16.3.1. Alphabet Inc.
    • 16.3.2. Meta Platforms, Inc.
    • 16.3.3. Amazon.com, Inc.
    • 16.3.4. ByteDance Ltd.
    • 16.3.5. Tencent Holdings Limited
    • 16.3.6. Alibaba Group Holding Limited
    • 16.3.7. Microsoft Corporation
    • 16.3.8. Snap Inc.
    • 16.3.9. Pinterest, Inc.
    • 16.3.10. The Trade Desk, Inc.

LIST OF FIGURES

  • FIGURE 1. GLOBAL ADVERTISING MARKET SIZE, 2018-2032 (USD MILLION)
  • FIGURE 2. GLOBAL ADVERTISING MARKET SIZE, BY MEDIA TYPE, 2024 VS 2032 (%)
  • FIGURE 3. GLOBAL ADVERTISING MARKET SIZE, BY MEDIA TYPE, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 4. GLOBAL ADVERTISING MARKET SIZE, BY DEVICE TYPE, 2024 VS 2032 (%)
  • FIGURE 5. GLOBAL ADVERTISING MARKET SIZE, BY DEVICE TYPE, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 6. GLOBAL ADVERTISING MARKET SIZE, BY PRICING MODEL, 2024 VS 2032 (%)
  • FIGURE 7. GLOBAL ADVERTISING MARKET SIZE, BY PRICING MODEL, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 8. GLOBAL ADVERTISING MARKET SIZE, BY INDUSTRY VERTICAL, 2024 VS 2032 (%)
  • FIGURE 9. GLOBAL ADVERTISING MARKET SIZE, BY INDUSTRY VERTICAL, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 10. GLOBAL ADVERTISING MARKET SIZE, BY AGENCY MODEL, 2024 VS 2032 (%)
  • FIGURE 11. GLOBAL ADVERTISING MARKET SIZE, BY AGENCY MODEL, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 12. GLOBAL ADVERTISING MARKET SIZE, BY REGION, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 13. AMERICAS ADVERTISING MARKET SIZE, BY SUBREGION, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 14. NORTH AMERICA ADVERTISING MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 15. LATIN AMERICA ADVERTISING MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 16. EUROPE, MIDDLE EAST & AFRICA ADVERTISING MARKET SIZE, BY SUBREGION, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 17. EUROPE ADVERTISING MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 18. MIDDLE EAST ADVERTISING MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 19. AFRICA ADVERTISING MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 20. ASIA-PACIFIC ADVERTISING MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 21. GLOBAL ADVERTISING MARKET SIZE, BY GROUP, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 22. ASEAN ADVERTISING MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 23. GCC ADVERTISING MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 24. EUROPEAN UNION ADVERTISING MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 25. BRICS ADVERTISING MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 26. G7 ADVERTISING MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 27. NATO ADVERTISING MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 28. GLOBAL ADVERTISING MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 29. ADVERTISING MARKET SHARE, BY KEY PLAYER, 2024
  • FIGURE 30. ADVERTISING MARKET, FPNV POSITIONING MATRIX, 2024

LIST OF TABLES

  • TABLE 1. ADVERTISING MARKET SEGMENTATION & COVERAGE
  • TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018-2024
  • TABLE 3. GLOBAL ADVERTISING MARKET SIZE, 2018-2024 (USD MILLION)
  • TABLE 4. GLOBAL ADVERTISING MARKET SIZE, 2025-2032 (USD MILLION)
  • TABLE 5. GLOBAL ADVERTISING MARKET SIZE, BY MEDIA TYPE, 2018-2024 (USD MILLION)
  • TABLE 6. GLOBAL ADVERTISING MARKET SIZE, BY MEDIA TYPE, 2025-2032 (USD MILLION)
  • TABLE 7. GLOBAL ADVERTISING MARKET SIZE, BY DIGITAL, 2018-2024 (USD MILLION)
  • TABLE 8. GLOBAL ADVERTISING MARKET SIZE, BY DIGITAL, 2025-2032 (USD MILLION)
  • TABLE 9. GLOBAL ADVERTISING MARKET SIZE, BY DIGITAL, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 10. GLOBAL ADVERTISING MARKET SIZE, BY DIGITAL, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 11. GLOBAL ADVERTISING MARKET SIZE, BY DIGITAL, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 12. GLOBAL ADVERTISING MARKET SIZE, BY DIGITAL, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 13. GLOBAL ADVERTISING MARKET SIZE, BY DIGITAL, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 14. GLOBAL ADVERTISING MARKET SIZE, BY DIGITAL, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 15. GLOBAL ADVERTISING MARKET SIZE, BY DISPLAY, 2018-2024 (USD MILLION)
  • TABLE 16. GLOBAL ADVERTISING MARKET SIZE, BY DISPLAY, 2025-2032 (USD MILLION)
  • TABLE 17. GLOBAL ADVERTISING MARKET SIZE, BY DISPLAY, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 18. GLOBAL ADVERTISING MARKET SIZE, BY DISPLAY, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 19. GLOBAL ADVERTISING MARKET SIZE, BY DISPLAY, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 20. GLOBAL ADVERTISING MARKET SIZE, BY DISPLAY, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 21. GLOBAL ADVERTISING MARKET SIZE, BY DISPLAY, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 22. GLOBAL ADVERTISING MARKET SIZE, BY DISPLAY, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 23. GLOBAL ADVERTISING MARKET SIZE, BY DIRECT, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 24. GLOBAL ADVERTISING MARKET SIZE, BY DIRECT, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 25. GLOBAL ADVERTISING MARKET SIZE, BY DIRECT, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 26. GLOBAL ADVERTISING MARKET SIZE, BY DIRECT, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 27. GLOBAL ADVERTISING MARKET SIZE, BY DIRECT, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 28. GLOBAL ADVERTISING MARKET SIZE, BY DIRECT, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 29. GLOBAL ADVERTISING MARKET SIZE, BY PROGRAMMATIC, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 30. GLOBAL ADVERTISING MARKET SIZE, BY PROGRAMMATIC, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 31. GLOBAL ADVERTISING MARKET SIZE, BY PROGRAMMATIC, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 32. GLOBAL ADVERTISING MARKET SIZE, BY PROGRAMMATIC, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 33. GLOBAL ADVERTISING MARKET SIZE, BY PROGRAMMATIC, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 34. GLOBAL ADVERTISING MARKET SIZE, BY PROGRAMMATIC, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 35. GLOBAL ADVERTISING MARKET SIZE, BY SEARCH, 2018-2024 (USD MILLION)
  • TABLE 36. GLOBAL ADVERTISING MARKET SIZE, BY SEARCH, 2025-2032 (USD MILLION)
  • TABLE 37. GLOBAL ADVERTISING MARKET SIZE, BY SEARCH, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 38. GLOBAL ADVERTISING MARKET SIZE, BY SEARCH, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 39. GLOBAL ADVERTISING MARKET SIZE, BY SEARCH, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 40. GLOBAL ADVERTISING MARKET SIZE, BY SEARCH, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 41. GLOBAL ADVERTISING MARKET SIZE, BY SEARCH, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 42. GLOBAL ADVERTISING MARKET SIZE, BY SEARCH, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 43. GLOBAL ADVERTISING MARKET SIZE, BY BING, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 44. GLOBAL ADVERTISING MARKET SIZE, BY BING, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 45. GLOBAL ADVERTISING MARKET SIZE, BY BING, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 46. GLOBAL ADVERTISING MARKET SIZE, BY BING, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 47. GLOBAL ADVERTISING MARKET SIZE, BY BING, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 48. GLOBAL ADVERTISING MARKET SIZE, BY BING, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 49. GLOBAL ADVERTISING MARKET SIZE, BY GOOGLE, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 50. GLOBAL ADVERTISING MARKET SIZE, BY GOOGLE, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 51. GLOBAL ADVERTISING MARKET SIZE, BY GOOGLE, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 52. GLOBAL ADVERTISING MARKET SIZE, BY GOOGLE, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 53. GLOBAL ADVERTISING MARKET SIZE, BY GOOGLE, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 54. GLOBAL ADVERTISING MARKET SIZE, BY GOOGLE, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 55. GLOBAL ADVERTISING MARKET SIZE, BY YAHOO, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 56. GLOBAL ADVERTISING MARKET SIZE, BY YAHOO, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 57. GLOBAL ADVERTISING MARKET SIZE, BY YAHOO, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 58. GLOBAL ADVERTISING MARKET SIZE, BY YAHOO, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 59. GLOBAL ADVERTISING MARKET SIZE, BY YAHOO, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 60. GLOBAL ADVERTISING MARKET SIZE, BY YAHOO, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 61. GLOBAL ADVERTISING MARKET SIZE, BY SOCIAL, 2018-2024 (USD MILLION)
  • TABLE 62. GLOBAL ADVERTISING MARKET SIZE, BY SOCIAL, 2025-2032 (USD MILLION)
  • TABLE 63. GLOBAL ADVERTISING MARKET SIZE, BY SOCIAL, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 64. GLOBAL ADVERTISING MARKET SIZE, BY SOCIAL, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 65. GLOBAL ADVERTISING MARKET SIZE, BY SOCIAL, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 66. GLOBAL ADVERTISING MARKET SIZE, BY SOCIAL, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 67. GLOBAL ADVERTISING MARKET SIZE, BY SOCIAL, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 68. GLOBAL ADVERTISING MARKET SIZE, BY SOCIAL, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 69. GLOBAL ADVERTISING MARKET SIZE, BY FACEBOOK, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 70. GLOBAL ADVERTISING MARKET SIZE, BY FACEBOOK, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 71. GLOBAL ADVERTISING MARKET SIZE, BY FACEBOOK, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 72. GLOBAL ADVERTISING MARKET SIZE, BY FACEBOOK, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 73. GLOBAL ADVERTISING MARKET SIZE, BY FACEBOOK, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 74. GLOBAL ADVERTISING MARKET SIZE, BY FACEBOOK, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 75. GLOBAL ADVERTISING MARKET SIZE, BY INSTAGRAM, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 76. GLOBAL ADVERTISING MARKET SIZE, BY INSTAGRAM, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 77. GLOBAL ADVERTISING MARKET SIZE, BY INSTAGRAM, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 78. GLOBAL ADVERTISING MARKET SIZE, BY INSTAGRAM, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 79. GLOBAL ADVERTISING MARKET SIZE, BY INSTAGRAM, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 80. GLOBAL ADVERTISING MARKET SIZE, BY INSTAGRAM, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 81. GLOBAL ADVERTISING MARKET SIZE, BY LINKEDIN, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 82. GLOBAL ADVERTISING MARKET SIZE, BY LINKEDIN, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 83. GLOBAL ADVERTISING MARKET SIZE, BY LINKEDIN, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 84. GLOBAL ADVERTISING MARKET SIZE, BY LINKEDIN, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 85. GLOBAL ADVERTISING MARKET SIZE, BY LINKEDIN, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 86. GLOBAL ADVERTISING MARKET SIZE, BY LINKEDIN, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 87. GLOBAL ADVERTISING MARKET SIZE, BY TWITTER, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 88. GLOBAL ADVERTISING MARKET SIZE, BY TWITTER, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 89. GLOBAL ADVERTISING MARKET SIZE, BY TWITTER, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 90. GLOBAL ADVERTISING MARKET SIZE, BY TWITTER, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 91. GLOBAL ADVERTISING MARKET SIZE, BY TWITTER, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 92. GLOBAL ADVERTISING MARKET SIZE, BY TWITTER, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 93. GLOBAL ADVERTISING MARKET SIZE, BY VIDEO, 2018-2024 (USD MILLION)
  • TABLE 94. GLOBAL ADVERTISING MARKET SIZE, BY VIDEO, 2025-2032 (USD MILLION)
  • TABLE 95. GLOBAL ADVERTISING MARKET SIZE, BY VIDEO, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 96. GLOBAL ADVERTISING MARKET SIZE, BY VIDEO, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 97. GLOBAL ADVERTISING MARKET SIZE, BY VIDEO, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 98. GLOBAL ADVERTISING MARKET SIZE, BY VIDEO, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 99. GLOBAL ADVERTISING MARKET SIZE, BY VIDEO, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 100. GLOBAL ADVERTISING MARKET SIZE, BY VIDEO, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 101. GLOBAL ADVERTISING MARKET SIZE, BY LINEAR, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 102. GLOBAL ADVERTISING MARKET SIZE, BY LINEAR, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 103. GLOBAL ADVERTISING MARKET SIZE, BY LINEAR, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 104. GLOBAL ADVERTISING MARKET SIZE, BY LINEAR, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 105. GLOBAL ADVERTISING MARKET SIZE, BY LINEAR, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 106. GLOBAL ADVERTISING MARKET SIZE, BY LINEAR, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 107. GLOBAL ADVERTISING MARKET SIZE, BY OTT, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 108. GLOBAL ADVERTISING MARKET SIZE, BY OTT, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 109. GLOBAL ADVERTISING MARKET SIZE, BY OTT, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 110. GLOBAL ADVERTISING MARKET SIZE, BY OTT, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 111. GLOBAL ADVERTISING MARKET SIZE, BY OTT, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 112. GLOBAL ADVERTISING MARKET SIZE, BY OTT, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 113. GLOBAL ADVERTISING MARKET SIZE, BY TRADITIONAL, 2018-2024 (USD MILLION)
  • TABLE 114. GLOBAL ADVERTISING MARKET SIZE, BY TRADITIONAL, 2025-2032 (USD MILLION)
  • TABLE 115. GLOBAL ADVERTISING MARKET SIZE, BY TRADITIONAL, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 116. GLOBAL ADVERTISING MARKET SIZE, BY TRADITIONAL, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 117. GLOBAL ADVERTISING MARKET SIZE, BY TRADITIONAL, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 118. GLOBAL ADVERTISING MARKET SIZE, BY TRADITIONAL, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 119. GLOBAL ADVERTISING MARKET SIZE, BY TRADITIONAL, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 120. GLOBAL ADVERTISING MARKET SIZE, BY TRADITIONAL, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 121. GLOBAL ADVERTISING MARKET SIZE, BY OUTDOOR, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 122. GLOBAL ADVERTISING MARKET SIZE, BY OUTDOOR, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 123. GLOBAL ADVERTISING MARKET SIZE, BY OUTDOOR, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 124. GLOBAL ADVERTISING MARKET SIZE, BY OUTDOOR, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 125. GLOBAL ADVERTISING MARKET SIZE, BY OUTDOOR, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 126. GLOBAL ADVERTISING MARKET SIZE, BY OUTDOOR, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 127. GLOBAL ADVERTISING MARKET SIZE, BY PRINT, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 128. GLOBAL ADVERTISING MARKET SIZE, BY PRINT, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 129. GLOBAL ADVERTISING MARKET SIZE, BY PRINT, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 130. GLOBAL ADVERTISING MARKET SIZE, BY PRINT, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 131. GLOBAL ADVERTISING MARKET SIZE, BY PRINT, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 132. GLOBAL ADVERTISING MARKET SIZE, BY PRINT, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 133. GLOBAL ADVERTISING MARKET SIZE, BY RADIO, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 134. GLOBAL ADVERTISING MARKET SIZE, BY RADIO, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 135. GLOBAL ADVERTISING MARKET SIZE, BY RADIO, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 136. GLOBAL ADVERTISING MARKET SIZE, BY RADIO, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 137. GLOBAL ADVERTISING MARKET SIZE, BY RADIO, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 138. GLOBAL ADVERTISING MARKET SIZE, BY RADIO, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 139. GLOBAL ADVERTISING MARKET SIZE, BY TV, 2018-2024 (USD MILLION)
  • TABLE 140. GLOBAL ADVERTISING MARKET SIZE, BY TV, 2025-2032 (USD MILLION)
  • TABLE 141. GLOBAL ADVERTISING MARKET SIZE, BY TV, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 142. GLOBAL ADVERTISING MARKET SIZE, BY TV, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 143. GLOBAL ADVERTISING MARKET SIZE, BY TV, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 144. GLOBAL ADVERTISING MARKET SIZE, BY TV, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 145. GLOBAL ADVERTISING MARKET SIZE, BY TV, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 146. GLOBAL ADVERTISING MARKET SIZE, BY TV, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 147. GLOBAL ADVERTISING MARKET SIZE, BY CONNECTED TV, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 148. GLOBAL ADVERTISING MARKET SIZE, BY CONNECTED TV, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 149. GLOBAL ADVERTISING MARKET SIZE, BY CONNECTED TV, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 150. GLOBAL ADVERTISING MARKET SIZE, BY CONNECTED TV, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 151. GLOBAL ADVERTISING MARKET SIZE, BY CONNECTED TV, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 152. GLOBAL ADVERTISING MARKET SIZE, BY CONNECTED TV, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 153. GLOBAL ADVERTISING MARKET SIZE, BY LINEAR TV, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 154. GLOBAL ADVERTISING MARKET SIZE, BY LINEAR TV, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 155. GLOBAL ADVERTISING MARKET SIZE, BY LINEAR TV, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 156. GLOBAL ADVERTISING MARKET SIZE, BY LINEAR TV, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 157. GLOBAL ADVERTISING MARKET SIZE, BY LINEAR TV, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 158. GLOBAL ADVERTISING MARKET SIZE, BY LINEAR TV, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 159. GLOBAL ADVERTISING MARKET SIZE, BY DEVICE TYPE, 2018-2024 (USD MILLION)
  • TABLE 160. GLOBAL ADVERTISING MARKET SIZE, BY DEVICE TYPE, 2025-2032 (USD MILLION)
  • TABLE 161. GLOBAL ADVERTISING MARKET SIZE, BY CONNECTED TV, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 162. GLOBAL ADVERTISING MARKET SIZE, BY CONNECTED TV, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 163. GLOBAL ADVERTISING MARKET SIZE, BY CONNECTED TV, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 164. GLOBAL ADVERTISING MARKET SIZE, BY CONNECTED TV, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 165. GLOBAL ADVERTISING MARKET SIZE, BY CONNECTED TV, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 166. GLOBAL ADVERTISING MARKET SIZE, BY CONNECTED TV, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 167. GLOBAL ADVERTISING MARKET SIZE, BY DESKTOP, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 168. GLOBAL ADVERTISING MARKET SIZE, BY DESKTOP, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 169. GLOBAL ADVERTISING MARKET SIZE, BY DESKTOP, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 170. GLOBAL ADVERTISING MARKET SIZE, BY DESKTOP, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 171. GLOBAL ADVERTISING MARKET SIZE, BY DESKTOP, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 172. GLOBAL ADVERTISING MARKET SIZE, BY DESKTOP, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 173. GLOBAL ADVERTISING MARKET SIZE, BY MOBILE, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 174. GLOBAL ADVERTISING MARKET SIZE, BY MOBILE, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 175. GLOBAL ADVERTISING MARKET SIZE, BY MOBILE, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 176. GLOBAL ADVERTISING MARKET SIZE, BY MOBILE, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 177. GLOBAL ADVERTISING MARKET SIZE, BY MOBILE, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 178. GLOBAL ADVERTISING MARKET SIZE, BY MOBILE, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 179. GLOBAL ADVERTISING MARKET SIZE, BY TABLET, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 180. GLOBAL ADVERTISING MARKET SIZE, BY TABLET, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 181. GLOBAL ADVERTISING MARKET SIZE, BY TABLET, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 182. GLOBAL ADVERTISING MARKET SIZE, BY TABLET, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 183. GLOBAL ADVERTISING MARKET SIZE, BY TABLET, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 184. GLOBAL ADVERTISING MARKET SIZE, BY TABLET, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 185. GLOBAL ADVERTISING MARKET SIZE, BY PRICING MODEL, 2018-2024 (USD MILLION)
  • TABLE 186. GLOBAL ADVERTISING MARKET SIZE, BY PRICING MODEL, 2025-2032 (USD MILLION)
  • TABLE 187. GLOBAL ADVERTISING MARKET SIZE, BY CPA, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 188. GLOBAL ADVERTISING MARKET SIZE, BY CPA, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 189. GLOBAL ADVERTISING MARKET SIZE, BY CPA, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 190. GLOBAL ADVERTISING MARKET SIZE, BY CPA, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 191. GLOBAL ADVERTISING MARKET SIZE, BY CPA, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 192. GLOBAL ADVERTISING MARKET SIZE, BY CPA, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 193. GLOBAL ADVERTISING MARKET SIZE, BY CPC, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 194. GLOBAL ADVERTISING MARKET SIZE, BY CPC, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 195. GLOBAL ADVERTISING MARKET SIZE, BY CPC, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 196. GLOBAL ADVERTISING MARKET SIZE, BY CPC, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 197. GLOBAL ADVERTISING MARKET SIZE, BY CPC, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 198. GLOBAL ADVERTISING MARKET SIZE, BY CPC, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 199. GLOBAL ADVERTISING MARKET SIZE, BY CPL, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 200. GLOBAL ADVERTISING MARKET SIZE, BY CPL, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 201. GLOBAL ADVERTISING MARKET SIZE, BY CPL, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 202. GLOBAL ADVERTISING MARKET SIZE, BY CPL, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 203. GLOBAL ADVERTISING MARKET SIZE, BY CPL, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 204. GLOBAL ADVERTISING MARKET SIZE, BY CPL, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 205. GLOBAL ADVERTISING MARKET SIZE, BY CPM, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 206. GLOBAL ADVERTISING MARKET SIZE, BY CPM, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 207. GLOBAL ADVERTISING MARKET SIZE, BY CPM, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 208. GLOBAL ADVERTISING MARKET SIZE, BY CPM, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 209. GLOBAL ADVERTISING MARKET SIZE, BY CPM, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 210. GLOBAL ADVERTISING MARKET SIZE, BY CPM, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 211. GLOBAL ADVERTISING MARKET SIZE, BY INDUSTRY VERTICAL, 2018-2024 (USD MILLION)
  • TABLE 212. GLOBAL ADVERTISING MARKET SIZE, BY INDUSTRY VERTICAL, 2025-2032 (USD MILLION)
  • TABLE 213. GLOBAL ADVERTISING MARKET SIZE, BY AUTOMOTIVE, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 214. GLOBAL ADVERTISING MARKET SIZE, BY AUTOMOTIVE, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 215. GLOBAL ADVERTISING MARKET SIZE, BY AUTOMOTIVE, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 216. GLOBAL ADVERTISING MARKET SIZE, BY AUTOMOTIVE, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 217. GLOBAL ADVERTISING MARKET SIZE, BY AUTOMOTIVE, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 218. GLOBAL ADVERTISING MARKET SIZE, BY AUTOMOTIVE, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 219. GLOBAL ADVERTISING MARKET SIZE, BY BFSI, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 220. GLOBAL ADVERTISING MARKET SIZE, BY BFSI, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 221. GLOBAL ADVERTISING MARKET SIZE, BY BFSI, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 222. GLOBAL ADVERTISING MARKET SIZE, BY BFSI, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 223. GLOBAL ADVERTISING MARKET SIZE, BY BFSI, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 224. GLOBAL ADVERTISING MARKET SIZE, BY BFSI, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 225. GLOBAL ADVERTISING MARKET SIZE, BY HEALTHCARE, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 226. GLOBAL ADVERTISING MARKET SIZE, BY HEALTHCARE, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 227. GLOBAL ADVERTISING MARKET SIZE, BY HEALTHCARE, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 228. GLOBAL ADVERTISING MARKET SIZE, BY HEALTHCARE, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 229. GLOBAL ADVERTISING MARKET SIZE, BY HEALTHCARE, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 230. GLOBAL ADVERTISING MARKET SIZE, BY HEALTHCARE, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 231. GLOBAL ADVERTISING MARKET SIZE, BY RETAIL, 2018-2024 (USD MILLION)
  • TABLE 232. GLOBAL ADVERTISING MARKET SIZE, BY RETAIL, 2025-2032 (USD MILLION)
  • TABLE 233. GLOBAL ADVERTISING MARKET SIZE, BY RETAIL, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 234. GLOBAL ADVERTISING MARKET SIZE, BY RETAIL, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 235. GLOBAL ADVERTISING MARKET SIZE, BY RETAIL, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 236. GLOBAL ADVERTISING MARKET SIZE, BY RETAIL, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 237. GLOBAL ADVERTISING MARKET SIZE, BY RETAIL, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 238. GLOBAL ADVERTISING MARKET SIZE, BY RETAIL, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 239. GLOBAL ADVERTISING MARKET SIZE, BY BRICK AND MORTAR, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 240. GLOBAL ADVERTISING MARKET SIZE, BY BRICK AND MORTAR, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 241. GLOBAL ADVERTISING MARKET SIZE, BY BRICK AND MORTAR, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 242. GLOBAL ADVERTISING MARKET SIZE, BY BRICK AND MORTAR, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 243. GLOBAL ADVERTISING MARKET SIZE, BY BRICK AND MORTAR, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 244. GLOBAL ADVERTISING MARKET SIZE, BY BRICK AND MORTAR, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 245. GLOBAL ADVERTISING MARKET SIZE, BY E COMMERCE, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 246. GLOBAL ADVERTISING MARKET SIZE, BY E COMMERCE, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 247. GLOBAL ADVERTISING MARKET SIZE, BY E COMMERCE, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 248. GLOBAL ADVERTISING MARKET SIZE, BY E COMMERCE, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 249. GLOBAL ADVERTISING MARKET SIZE, BY E COMMERCE, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 250. GLOBAL ADVERTISING MARKET SIZE, BY E COMMERCE, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 251. GLOBAL ADVERTISING MARKET SIZE, BY TELECOM, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 252. GLOBAL ADVERTISING MARKET SIZE, BY TELECOM, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 253. GLOBAL ADVERTISING MARKET SIZE, BY TELECOM, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 254. GLOBAL ADVERTISING MARKET SIZE, BY TELECOM, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 255. GLOBAL ADVERTISING MARKET SIZE, BY TELECOM, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 256. GLOBAL ADVERTISING MARKET SIZE, BY TELECOM, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 257. GLOBAL ADVERTISING MARKET SIZE, BY AGENCY MODEL, 2018-2024 (USD MILLION)
  • TABLE 258. GLOBAL ADVERTISING MARKET SIZE, BY AGENCY MODEL, 2025-2032 (USD MILLION)
  • TABLE 259. GLOBAL ADVERTISING MARKET SIZE, BY FULL SERVICE, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 260. GLOBAL ADVERTISING MARKET SIZE, BY FULL SERVICE, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 261. GLOBAL ADVERTISING MARKET SIZE, BY FULL SERVICE, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 262. GLOBAL ADVERTISING MARKET SIZE, BY FULL SERVICE, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 263. GLOBAL ADVERTISING MARKET SIZE, BY FULL SERVICE, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 264. GLOBAL ADVERTISING MARKET SIZE, BY FULL SERVICE, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 265. GLOBAL ADVERTISING MARKET SIZE, BY IN HOUSE, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 266. GLOBAL ADVERTISING MARKET SIZE, BY IN HOUSE, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 267. GLOBAL ADVERTISING MARKET SIZE, BY IN HOUSE, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 268. GLOBAL ADVERTISING MARKET SIZE, BY IN HOUSE, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 269. GLOBAL ADVERTISING MARKET SIZE, BY IN HOUSE, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 270. GLOBAL ADVERTISING MARKET SIZE, BY IN HOUSE, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 271. GLOBAL ADVERTISING MARKET SIZE, BY SPECIALIZED, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 272. GLOBAL ADVERTISING MARKET SIZE, BY SPECIALIZED, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 273. GLOBAL ADVERTISING MARKET SIZE, BY SPECIALIZED, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 274. GLOBAL ADVERTISING MARKET SIZE, BY SPECIALIZED, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 275. GLOBAL ADVERTISING MARKET SIZE, BY SPECIALIZED, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 276. GLOBAL ADVERTISING MARKET SIZE, BY SPECIALIZED, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 277. GLOBAL ADVERTISING MARKET SIZE, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 278. GLOBAL ADVERTISING MARKET SIZE, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 279. AMERICAS ADVERTISING MARKET SIZE, BY SUBREGION, 2018-2024 (USD MILLION)
  • TABLE 280. AMERICAS ADVERTISING MARKET SIZE, BY SUBREGION, 2025-2032 (USD MILLION)
  • TABLE 281. AMERICAS ADVERTISING MARKET SIZE, BY MEDIA TYPE, 2018-2024 (USD MILLION)
  • TABLE 282. AMERICAS ADVERTISING MARKET SIZE, BY MEDIA TYPE, 2025-2032 (USD MILLION)
  • TABLE 283. AMERICAS ADVERTISING MARKET SIZE, BY DIGITAL, 2018-2024 (USD MILLION)
  • TABLE 284. AMERICAS ADVERTISING MARKET SIZE, BY DIGITAL, 2025-2032 (USD MILLION)
  • TABLE 285. AMERICAS ADVERTISING MARKET SIZE, BY DISPLAY, 2018-2024 (USD MILLION)
  • TABLE 286. AMERICAS ADVERTISING MARKET SIZE, BY DISPLAY, 2025-2032 (USD MILLION)
  • TABLE 287. AMERICAS ADVERTISING MARKET SIZE, BY SEARCH, 2018-2024 (USD MILLION)
  • TABLE 288. AMERICAS ADVERTISING MARKET SIZE, BY SEARCH, 2025-2032 (USD MILLION)
  • TABLE 289. AMERICAS ADVERTISING MARKET SIZE, BY SOCIAL, 2018-2024 (USD MILLION)
  • TABLE 290. AMERICAS ADVERTISING MARKET SIZE, BY SOCIAL, 2025-2032 (USD MILLION)
  • TABLE 291. AMERICAS ADVERTISING MARKET SIZE, BY VIDEO, 2018-2024 (USD MILLION)
  • TABLE 292. AMERICAS ADVERTISING MARKET SIZE, BY VIDEO, 2025-2032 (USD MILLION)
  • TABLE 293. AMERICAS ADVERTISING MARKET SIZE, BY TRADITIONAL, 2018-2024 (USD MILLION)
  • TABLE 294. AMERICAS ADVERTISING MARKET SIZE, BY TRADITIONAL, 2025-2032 (USD MILLION)
  • TABLE 295. AMERICAS ADVERTISING MARKET SIZE, BY TV, 2018-2024 (USD MILLION)
  • TABLE 296. AMERICAS ADVERTISING MARKET SIZE, BY TV, 2025-2032 (USD MILLION)
  • TABLE 297. AMERICAS ADVERTISING MARKET SIZE, BY DEVICE TYPE, 2018-2024 (USD MILLION)
  • TABLE 298. AMERICAS ADVERTISING MARKET SIZE, BY DEVICE TYPE, 2025-2032 (USD MILLION)
  • TABLE 299. AMERICAS ADVERTISING MARKET SIZE, BY PRICING MODEL, 2018-2024 (USD MILLION)
  • TABLE 300. AMERICAS ADVERTISING MARKET SIZE, BY PRICING MODEL, 2025-2032 (USD MILLION)
  • TABLE 301. AMERICAS ADVERTISING MARKET SIZE, BY INDUSTRY VERTICAL, 2018-2024 (USD MILLION)
  • TABLE 302. AMERICAS ADVERTISING MARKET SIZE, BY INDUSTRY VERTICAL, 2025-2032 (USD MILLION)
  • TABLE 303. AMERICAS ADVERTISING MARKET SIZE, BY RETAIL, 2018-2024 (USD MILLION)
  • TABLE 304. AMERICAS ADVERTISING MARKET SIZE, BY RETAIL, 2025-2032 (USD MILLION)
  • TABLE 305. AMERICAS ADVERTISING MARKET SIZE, BY AGENCY MODEL, 2018-2024 (USD MILLION)
  • TABLE 306. AMERICAS ADVERTISING MARKET SIZE, BY AGENCY MODEL, 2025-2032 (USD MILLION)
  • TABLE 307. NORTH AMERICA ADVERTISING MARKET SIZE, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 308. NORTH AMERICA ADVERTISING MARKET SIZE, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 309. NORTH AMERICA ADVERTISING MARKET SIZE, BY MEDIA TYPE, 2018-2024 (USD MILLION)
  • TABLE 310. NORTH AMERICA ADVERTISING MARKET SIZE, BY MEDIA TYPE, 2025-2032 (USD MILLION)
  • TABLE 311. NORTH AMERICA ADVERTISING MARKET SIZE, BY DIGITAL, 2018-2024 (USD MILLION)
  • TABLE 312. NORTH AMERICA ADVERTISING MARKET SIZE, BY DIGITAL, 2025-2032 (USD MILLION)
  • TABLE 313. NORTH AMERICA ADVERTISING MARKET SIZE, BY DISPLAY, 2018-2024 (USD MILLION)
  • TABLE 314. NORTH AMERICA ADVERTISING MARKET SIZE, BY DISPLAY, 2025-2032 (USD MILLION)
  • TABLE 315. NORTH AMERICA ADVERTISING MARKET SIZE, BY SEARCH, 2018-2024 (USD MILLION)
  • TABLE 316. NORTH AMERICA ADVERTISING MARKET SIZE, BY SEARCH, 2025-2032 (USD MILLION)
  • TABLE 317. NORTH AMERICA ADVERTISING MARKET SIZE, BY SOCIAL, 2018-2024 (USD MILLION)
  • TABLE 318. NORTH AMERICA ADVERTISING MARKET SIZE, BY SOCIAL, 2025-2032 (USD MILLION)
  • TABLE 319. NORTH AMERICA ADVERTISING MARKET SIZE, BY VIDEO, 2018-2024 (USD MILLION)
  • TABLE 320. NORTH AMERICA ADVERTISING MARKET SIZE, BY VIDEO, 2025-2032 (USD MILLION)
  • TABLE 321. NORTH AMERICA ADVERTISING MARKET SIZE, BY TRADITIONAL, 2018-2024 (USD MILLION)
  • TABLE 322. NORTH AMERICA ADVERTISING MARKET SIZE, BY TRADITIONAL, 2025-2032 (USD MILLION)
  • TABLE 323. NORTH AMERICA ADVERTISING MARKET SIZE, BY TV, 2018-2024 (USD MILLION)
  • TABLE 324. NORTH AMERICA ADVERTISING MARKET SIZE, BY TV, 2025-2032 (USD MILLION)
  • TABLE 325. NORTH AMERICA ADVERTISING MARKET SIZE, BY DEVICE TYPE, 2018-2024 (USD MILLION)
  • TABLE 326. NORTH AMERICA ADVERTISING MARKET SIZE, BY DEVICE TYPE, 2025-2032 (USD MILLION)
  • TABLE 327. NORTH AMERICA ADVERTISING MARKET SIZE, BY PRICING MODEL, 2018-2024 (USD MILLION)
  • TABLE 328. NORTH AMERICA ADVERTISING MARKET SIZE, BY PRICING MODEL, 2025-2032 (USD MILLION)
  • TABLE 329. NORTH AMERICA ADVERTISING MARKET SIZE, BY INDUSTRY VERTICAL, 2018-2024 (USD MILLION)
  • TABLE 330. NORTH AMERICA ADVERTISING MARKET SIZE, BY INDUSTRY VERTICAL, 2025-2032 (USD MILLION)
  • TABLE 331. NORTH AMERICA ADVERTISING MARKET SIZE, BY RETAIL, 2018-2024 (USD MILLION)
  • TABLE 332. NORTH AMERICA ADVERTISING MARKET SIZE, BY RETAIL, 2025-2032 (USD MILLION)
  • TABLE 333. NORTH AMERICA ADVERTISING MARKET SIZE, BY AGENCY MODEL, 2018-2024 (USD MILLION)
  • TABLE 334. NORTH AMERICA ADVERTISING MARKET SIZE, BY AGENCY MODEL, 2025-2032 (USD MILLION)
  • TABLE 335. LATIN AMERICA ADVERTISING MARKET SIZE, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 336. LATIN AMERICA ADVERTISING MARKET SIZE, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 337. LATIN AMERICA ADVERTISING MARKET SIZE, BY MEDIA TYPE, 2018-2024 (USD MILLION)
  • TABLE 338. LATIN AMERICA ADVERTISING MARKET SIZE, BY MEDIA TYPE, 2025-2032 (USD MILLION)
  • TABLE 339. LATIN AMERICA ADVERTISING MARKET SIZE, BY DIGITAL, 2018-2024 (USD MILLION)
  • TABLE 340. LATIN AMERICA ADVERTISING MARKET SIZE, BY DIGITAL, 2025-2032 (USD MILLION)
  • TABLE 341. LATIN AMERICA ADVERTISING MARKET SIZE, BY DISPLAY, 2018-2024 (USD MILLION)
  • TABLE 342. LATIN AMERICA ADVERTISING MARKET SIZE, BY DISPLAY, 2025-2032 (USD MILLION)
  • TABLE 343. LATIN AMERICA ADVERTISING MARKET SIZE, BY SEARCH, 2018-2024 (USD MILLION)
  • TABLE 344. LATIN AMERICA ADVERTISING MARKET SIZE, BY SEARCH, 2025-2032 (USD MILLION)
  • TABLE 345. LATIN AMERICA ADVERTISING MARKET SIZE, BY SOCIAL, 2018-2024 (USD MILLION)
  • TABLE 346. LATIN AMERICA ADVERTISING MARKET SIZE, BY SOCIAL, 2025-2032 (USD MILLION)
  • TABLE 347. LATIN AMERICA ADVERTISING MARKET SIZE, BY VIDEO, 2018-2024 (USD MILLION)
  • TABLE 348. LATIN AMERICA ADVERTISING MARKET SIZE, BY VIDEO, 2025-2032 (USD MILLION)
  • TABLE 349. LATIN AMERICA ADVERTISING MARKET SIZE, BY TRADITIONAL, 2018-2024 (USD MILLION)
  • TABLE 350. LATIN AMERICA ADVERTISING MARKET SIZE, BY TRADITIONAL, 2025-2032 (USD MILLION)
  • TABLE 351. LATIN AMERICA ADVERTISING MARKET SIZE, BY TV, 2018-2024 (USD MILLION)
  • TABLE 352. LATIN AMERICA ADVERTISING MARKET SIZE, BY TV, 2025-2032 (USD MILLION)
  • TABLE 353. LATIN AMERICA ADVERTISING MARKET SIZE, BY DEVICE TYPE, 2018-2024 (USD MILLION)
  • TABLE 354. LATIN AMERICA ADVERTISING MARKET SIZE, BY DEVICE TYPE, 2025-2032 (USD MILLION)
  • TABLE 355. LATIN AMERICA ADVERTISING MARKET SIZE, BY PRICING MODEL, 2018-2024 (USD MILLION)
  • TABLE 356. LATIN AMERICA ADVERTISING MARKET SIZE, BY PRICING MODEL, 2025-2032 (USD MILLION)
  • TABLE 357. LATIN AMERICA ADVERTISING MARKET SIZE, BY INDUSTRY VERTICAL, 2018-2024 (USD MILLION)
  • TABLE 358. LATIN AMERICA ADVERTISING MARKET SIZE, BY INDUSTRY VERTICAL, 2025-2032 (USD MILLION)
  • TABLE 359. LATIN AMERICA ADVERTISING MARKET SIZE, BY RETAIL, 2018-2024 (USD MILLION)
  • TABLE 360. LATIN AMERICA ADVERTISING MARKET SIZE, BY RETAIL, 2025-2032 (USD MILLION)
  • TABLE 361. LATIN AMERICA ADVERTISING MARKET SIZE, BY AGENCY MODEL, 2018-2024 (USD MILLION)
  • TABLE 362. LATIN AMERICA ADVERTISING MARKET SIZE, BY AGENCY MODEL, 2025-2032 (USD MILLION)
  • TABLE 363. EUROPE, MIDDLE EAST & AFRICA ADVERTISING MARKET SIZE, BY SUBREGION, 2018-2024 (USD MILLION)
  • TABLE 364. EUROPE, MIDDLE EAST & AFRICA ADVERTISING MARKET SIZE, BY SUBREGION, 2025-2032 (USD MILLION)
  • TABLE 365. EUROPE, MIDDLE EAST & AFRICA ADVERTISING MARKET SIZE, BY MEDIA TYPE, 2018-2024 (USD MILLION)
  • TABLE 366. EUROPE, MIDDLE EAST & AFRICA ADVERTISING MARKET SIZE, BY MEDIA TYPE, 2025-2032 (USD MILLION)
  • TABLE 367. EUROPE, MIDDLE EAST & AFRICA ADVERTISING MARKET SIZE, BY DIGITAL, 2018-2024 (USD MILLION)
  • TABLE 368. EUROPE, MIDDLE EAST & AFRICA ADVERTISING MARKET SIZE, BY DIGITAL, 2025-2032 (USD MILLION)
  • TABLE 369. EUROPE, MIDDLE EAST & AFRICA ADVERTISING MARKET SIZE, BY DISPLAY, 2018-2024 (USD MILLION)
  • TABLE 370. EUROPE, MIDDLE EAST & AFRICA ADVERTISING MARKET SIZE, BY DISPLAY, 2025-2032 (USD MILLION)
  • TABLE 371. EUROPE, MIDDLE EAST & AFRICA ADVERTISING MARKET SIZE, BY SEARCH, 2018-2024 (USD MILLION)
  • TABLE 372. EUROPE, MIDDLE EAST & AFRICA ADVERTISING MARKET S