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市场调查报告书
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广告科技市场规模、份额和趋势分析报告：按平台、解决方案、广告类型、公司规模、行业、地区和细分市场预测，2025-2030 年

AdTech Market Size, Share & Trends Analysis Report By Platform (Mobile, Web), By Solution (Demand-Side Platforms, Supply-Side Platforms), By Advertising Type, By Enterprise Size, By Industry Vertical, By Region, And Segment Forecasts, 2025 - 2030
出版日期: | 出版商: Grand View Research | 英文 150 Pages | 商品交期: 2-10个工作天内

价格

广告科技市场的成长与趋势

根据Grand View Research, Inc.的最新报告，全球广告科技市场预计在2025年至2030年间以14.4%的复合年增长率成长，到2030年达到15808.6亿美元。

企业越来越多地利用资料和分析来更好地了解目标受众并优化广告支出。 AdTech 解决方案提供资料收集、分析和定位工具，以实现高度个人化和有效的广告宣传。程序化广告使广告库存的买卖自动化，无需手动谈判。这种高效的流程使广告商能够以优化的成本覆盖更广泛的受众，并使发布商能够更有效地填充其广告库存。

智慧型手机的兴起从根本上改变了消费者获取资讯和与品牌互动的方式。广告科技产业正在策略性地适应这种模式转移，透过创建针对行动装置优化的广告格式和定位策略，以便在消费者使用装置时有效地接触他们。此外，影片内容消费的快速增长，加上数位户外（DOOH）广告等创新管道的日益普及，使得开发能够吸引观众注意力的新型广告形式成为必要。广告科技公司处于这项变革的前沿，开创了互动式影片广告和扩增实境体验等引人注目的形式。

随着《一般资料保护规范》（GDPR）和《加州消费者隐私法案》（CCPA）等法规的出台，广告科技产业正在向隐私优先的广告实践做出必要的转变。广告科技公司正在积极开发优先考虑用户隐私的解决方案，同时仍提供有影响力的广告宣传。人工智慧 (AI) 在广告定位、个人化和宣传活动优化中发挥越来越重要的作用。透过使用人工智慧分析大量资料并识别使用者行为模式，广告科技公司可以製定更有效、更有针对性的广告宣传。联网电视(CTV) 为弥合传统电视和数位广告之间的差距提供了独特的机会。透过在智慧电视和串流媒体设备上投放目标广告，CTV 将成为广告科技市场持续成长的主要动力。

广告技术市场报告重点

  • 需求端平台 (DSP) 领域预计将在 2024 年占据市场主导地位，营收份额超过 33%。 DSP 被各行各业的广告主和代理商广泛采用，用于程式化广告购买，促进即时竞价和跨各种管道的特定受众定位，包括展示、视讯、行动和联网电视(CTV)。
  • 2024年，搜寻广告领域占据市场主导地位。搜寻广告仍然是网路行销的基本要素，因为它能够提供与用户意图相关的高度具体的广告。
  • 由于智慧型手机普及率、行动互联网普及率以及行动优先消费行为的上升，预计行动领域将在 2024 年占据最大的市场占有率。
  • 由于电子商务的快速成长以及越来越多地采用数位广告策略来与消费者建立联繫，零售和消费品领域将在 2024 年主导广告科技市场。
  • 由于对先进广告技术、资料主导的营销策略和人工智慧驱动的客户洞察的投资不断增加，大型企业部门预计将在 2024 年占据市场主导地位。

目录

第一章调查方法与范围

第二章执行摘要

第三章 广告科技市场-产业展望

  • 市场体系展望
  • 产业价值链分析
  • 市场动态
  • 产业分析工具

第四章 广告科技市场：按解决方案的估计和趋势分析

  • 细分仪表板
  • 广告科技市场：2024 年和 2030 年解决方案趋势分析
  • 需求端平台（DSP）
  • 供应端平台（SSP）
  • 广告网路
  • 资料管理平台（DMP）
  • 其他的

第五章 广告科技市场：依广告类型估算与趋势分析

  • 细分仪表板
  • 广告科技市场：2024 年和 2030 年广告类型变化分析
  • 程式化广告
  • 搜寻广告
  • 展示广告
  • 行动广告
  • 电子邮件行销
  • 原生广告
  • 其他的

第六章 广告科技市场：依公司规模的估计与趋势分析

  • 细分仪表板
  • 广告科技市场：2024 年和 2030 年公司规模变化分析
  • 中小企业
  • 大型企业

第七章 广告科技市场：依平台的估计与趋势分析

  • 细分仪表板
  • 广告科技市场：2024 年和 2030 年平台变化分析
  • 智慧型手机
  • 网路
  • 其他的

第 8 章 广告科技市场：产业估计与趋势分析

  • 细分仪表板
  • 广告科技市场：2024 年和 2030 年产业趋势分析
  • 媒体与娱乐
  • BFSI
  • 教育
  • 零售和消费品
  • 资讯科技/通讯
  • 医疗保健
  • 其他的

第九章：区域、估计和趋势分析

  • 2024 年及 2030 年各地区广告科技市场
  • 北美洲
    • 2018-2030 年北美广告技术市场估计与预测
    • 美国
    • 加拿大
    • 墨西哥
  • 欧洲
    • 2018-2030 年欧洲广告科技市场估计与预测
    • 英国
    • 德国
    • 法国
  • 亚太地区
    • 2018-2030年亚太地区广告科技市场估计与预测
    • 中国
    • 日本
    • 印度
    • 韩国
    • 澳洲
  • 拉丁美洲
    • 2018-2030 年拉丁美洲广告技术市场估计与预测
    • 巴西
  • 中东和非洲
    • 2018-2030 年中东和非洲广告科技市场估计与预测
    • 阿拉伯聯合大公国
    • 沙乌地阿拉伯
    • 南非

第十章 广告科技市场 - 竞争格局

  • 主要市场参与企业的近期趋势和影响分析
  • 公司分类
  • 参与企业概况
  • 公司市场定位
  • 公司热图分析
  • 战略地图
    • 伙伴关係
    • 新产品发布
    • 合併与收购
    • 扩张
  • 公司简介
    • Adobe
    • Alibaba Group Holding Limited
    • Amazon.com, Inc.
    • Criteo
    • Facebook Incorporation
    • Google LLC
    • Microsoft Incorporation
    • SpotX
    • SpotX
    • Verizon
Product Code: GVR-4-68040-033-5

AdTech Market Growth & Trends:

The global AdTech market size is anticipated to reach USD 1580.86 billion by 2030, growing at a CAGR of 14.4% from 2025 to 2030, according to a new report by Grand View Research, Inc. Businesses are increasingly seeking data and analytics to understand their target audiences better and optimize their advertising spend. AdTech solutions provide tools for data collection, analysis, and targeting, enabling highly personalized and effective advertising campaigns. Programmatic advertising automates the buying and selling of ad space, eliminating the need for manual negotiations. This efficient process allows advertisers to reach a wider audience at optimized costs, while publishers can fill their ad inventory more effectively.

The pervasive nature of smartphones has fundamentally transformed the manner in which consumers access information and interact with brands. The AdTech industry strategically adapts to this paradigm shift by crafting mobile-optimized ad formats and targeting strategies, ensuring they can effectively reach consumers while they are engaged with their devices. Furthermore, the burgeoning consumption of video content coupled with the growing popularity of innovative channels such as digital out-of-home (DOOH) advertising necessitates the development of novel ad formats to captivate audience attention. AdTech companies are positioned at the forefront of this evolution, pioneering engaging formats such as interactive video advertisements and augmented reality experiences.

In response to regulations such as the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA), the AdTech industry is undergoing a necessary shift towards privacy-centric advertising practices. AdTech companies are actively developing solutions that prioritize user privacy while still delivering impactful advertising campaigns. Artificial intelligence (AI) is playing an increasingly significant role in ad targeting, personalization, and campaign optimization. By leveraging AI to analyze vast sets of data and identify user behavior patterns, AdTech companies can create more effective and targeted advertising campaigns. Connected TV (CTV) presents a unique opportunity to bridge the gap between traditional television and digital advertising. By enabling targeted advertising on smart TVs and streaming devices, CTV is poised to be a major driver of continued growth within the AdTech market.

AdTech Market Report Highlights:

  • The demand-side platforms (DSPs) segment dominated the market in 2024 with a revenue share of over 33%. DSPs are widely adopted across the industry by advertisers and agencies for programmatic ad purchasing to facilitate real-time bidding and targeting of specific audiences on various channels, such as display, video, mobile, and connected TV (CTV).
  • The search advertising segment dominated the market in 2024. Search advertising continues to be a fundamental element of online marketing due to its capacity for delivering highly specific ads in relation to user intent.
  • The mobile segment accounted for the largest market share in 2024, due to the widespread adoption of smartphones, increasing mobile internet penetration, and the growing dominance of mobile-first consumer behavior.
  • The retail and consumer goods segment dominate the AdTech market in 2024, driven by the rapid growth of e-commerce and the increasing adoption of digital advertising strategies aimed at connecting with consumers.
  • The large enterprise segment dominated the market in 2024, due to increasing investments in advanced advertising technologies, data-driven marketing strategies, and AI-powered customer insights

Table of Contents

Chapter 1. Methodology and Scope

  • 1.1. Market Segmentation & Scope
  • 1.2. Market Definitions
  • 1.3. Information Procurement
    • 1.3.1. Information analysis
    • 1.3.2. Market formulation & data visualization
    • 1.3.3. Data validation & publishing
  • 1.4. 1.4 Research Scope and Assumptions
    • 1.4.1. List of Data Sources

Chapter 2. Executive Summary

  • 2.1. AdTech Market Snapshot
  • 2.2. AdTech Market- Segment Snapshot (1/2)
  • 2.3. AdTech Market- Segment Snapshot (2/2)
  • 2.4. AdTech Market- Competitive Landscape Snapshot

Chapter 3. AdTech Market - Industry Outlook

  • 3.1. Market Lineage Outlook
  • 3.2. Industry Value Chain Analysis
  • 3.3. Market Dynamics
    • 3.3.1. Market Driver Analysis
    • 3.3.2. Market Restraint Analysis
    • 3.3.3. Industry Challenges
    • 3.3.4. Industry Opportunities
  • 3.4. Industry Analysis Tools
    • 3.4.1. Porter's five forces analysis
    • 3.4.2. Macroeconomic analysis

Chapter 4. AdTech Market: Solution Estimates & Trend Analysis

  • 4.1. Segment Dashboard
  • 4.2. AdTech Market: Solution Movement Analysis, 2024 & 2030 (USD Million)
  • 4.3. Demand-Side Platforms (DSPs)
    • 4.3.1. Demand-Side Platforms (DSPs) Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 4.4. Supply-Side Platforms (SSPs)
    • 4.4.1. Supply-Side Platforms (SSPs) Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 4.5. Ad Networks
    • 4.5.1. Ad Networks Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 4.6. Data Management Platforms (DMPs)
    • 4.6.1. Data Management Platforms (DMPs) Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 4.7. Others
    • 4.7.1. Others Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 5. AdTech Market: Advertising Type Estimates & Trend Analysis

  • 5.1. Segment Dashboard
  • 5.2. AdTech Market: Advertising Type Movement Analysis, 2024 & 2030 (USD Million)
  • 5.3. Programmatic Advertising
    • 5.3.1. Programmatic Advertising Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 5.4. Search Advertising
    • 5.4.1. Search Advertising Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 5.5. Display Advertising
    • 5.5.1. Display Advertising Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 5.6. Mobile Advertising
    • 5.6.1. Mobile Advertising Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 5.7. Email Marketing
    • 5.7.1. Email Marketing Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 5.8. Native Advertising
    • 5.8.1. Native Advertising Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 5.9. Others
    • 5.9.1. Others Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 6. AdTech Market: Enterprise Size Estimates & Trend Analysis

  • 6.1. Segment Dashboard
  • 6.2. AdTech Market: Enterprise Size Movement Analysis, 2024 & 2030 (USD Million)
  • 6.3. Small and Medium Enterprise (SME)
    • 6.3.1. Small and Medium Enterprise (SME) Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 6.4. Large Enterprise
    • 6.4.1. Large Enterprise Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 7. AdTech Market: Platform Estimates & Trend Analysis

  • 7.1. Segment Dashboard
  • 7.2. AdTech Market: Platform Movement Analysis, 2024 & 2030 (USD Million)
  • 7.3. Mobile
    • 7.3.1. Mobile Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 7.4. Web
    • 7.4.1. Web Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 7.5. Others
    • 7.5.1. Others Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 8. AdTech Market: Industry Vertical Estimates & Trend Analysis

  • 8.1. Segment Dashboard
  • 8.2. AdTech Market: Industry Vertical Movement Analysis, 2024 & 2030 (USD Million)
  • 8.3. Media & Entertainment
    • 8.3.1. Media & Entertainment Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 8.4. BFSI
    • 8.4.1. BFSI Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 8.5. Education
    • 8.5.1. Education Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 8.6. Retail & Consumer Goods
    • 8.6.1. Retail & Consumer Goods Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 8.7. IT & Telecom
    • 8.7.1. IT & Telecom Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 8.8. Healthcare
    • 8.8.1. Healthcare Goods Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 8.9. Others
    • 8.9.1. Others Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 9. Regional Estimates & Trend Analysis

  • 9.1. AdTech Market by Region, 2024 & 2030
  • 9.2. North America
    • 9.2.1. North America AdTech Market Estimates & Forecasts, 2018 - 2030 (USD Million)
    • 9.2.2. U.S.
      • 9.2.2.1. U.S. AdTech Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 9.2.3. Canada
      • 9.2.3.1. Canada AdTech Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 9.2.4. Mexico
      • 9.2.4.1. Mexico AdTech Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 9.3. Europe
    • 9.3.1. Europe AdTech Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 9.3.2. U.K.
      • 9.3.2.1. U.K. AdTech Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 9.3.3. Germany
      • 9.3.3.1. Germany AdTech Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 9.3.4. France
      • 9.3.4.1. France AdTech Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 9.4. Asia Pacific
    • 9.4.1. Asia Pacific AdTech Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 9.4.2. China
      • 9.4.2.1. China AdTech Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 9.4.3. Japan
      • 9.4.3.1. Japan AdTech Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 9.4.4. India
      • 9.4.4.1. India AdTech Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 9.4.5. South Korea
      • 9.4.5.1. South Korea AdTech Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 9.4.6. Australia
      • 9.4.6.1. Australia AdTech Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 9.5. Latin America
    • 9.5.1. Latin America AdTech Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 9.5.2. Brazil
      • 9.5.2.1. Brazil AdTech Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 9.6. Middle East and Africa
    • 9.6.1. Middle East and Africa AdTech Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 9.6.2. UAE
      • 9.6.2.1. UAE AdTech Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 9.6.3. Saudi Arabia
      • 9.6.3.1. Saudi Arabia AdTech Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 9.6.4. South Africa
      • 9.6.4.1. South Africa AdTech Market Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 10. AdTech Market - Competitive Landscape

  • 10.1. Recent Developments & Impact Analysis, By Key Market Participants
  • 10.2. Company Categorization
  • 10.3. Participant's Overview
  • 10.4. Financial Performance
  • 10.5. Product Benchmarking
  • 10.6. Company Market Positioning
  • 10.7. Company Heat Map Analysis
  • 10.8. Strategy Mapping
    • 10.8.1. Partnerships
    • 10.8.2. New Product Launches
    • 10.8.3. Merger & Acquisition
    • 10.8.4. Expansion
  • 10.9. Company Profiles
    • 10.9.1. Adobe
      • 10.9.1.1. Participant's Overview
      • 10.9.1.2. Financial Performance
      • 10.9.1.3. Product Benchmarking
      • 10.9.1.4. Recent Developments
    • 10.9.2. Alibaba Group Holding Limited
      • 10.9.2.1. Participant's Overview
      • 10.9.2.2. Financial Performance
      • 10.9.2.3. Product Benchmarking
      • 10.9.2.4. Recent Developments
    • 10.9.3. Amazon.com, Inc.
      • 10.9.3.1. Participant's Overview
      • 10.9.3.2. Financial Performance
      • 10.9.3.3. Product Benchmarking
      • 10.9.3.4. Recent Developments
    • 10.9.4. Criteo
      • 10.9.4.1. Participant's Overview
      • 10.9.4.2. Financial Performance
      • 10.9.4.3. Product Benchmarking
      • 10.9.4.4. Recent Developments
    • 10.9.5. Facebook Incorporation
      • 10.9.5.1. Participant's Overview
      • 10.9.5.2. Financial Performance
      • 10.9.5.3. Product Benchmarking
      • 10.9.5.4. Recent Developments
    • 10.9.6. Google LLC
      • 10.9.6.1. Participant's Overview
      • 10.9.6.2. Financial Performance
      • 10.9.6.3. Product Benchmarking
      • 10.9.6.4. Recent Developments
    • 10.9.7. Microsoft Incorporation
      • 10.9.7.1. Participant's Overview
      • 10.9.7.2. Financial Performance
      • 10.9.7.3. Product Benchmarking
      • 10.9.7.4. Recent Developments
    • 10.9.8. SpotX
      • 10.9.8.1. Participant's Overview
      • 10.9.8.2. Financial Performance
      • 10.9.8.3. Product Benchmarking
      • 10.9.8.4. Recent Developments
    • 10.9.9. SpotX
      • 10.9.9.1. Participant's Overview
      • 10.9.9.2. Financial Performance
      • 10.9.9.3. Product Benchmarking
      • 10.9.9.4. Recent Developments
    • 10.9.10. Verizon
      • 10.9.10.1. Participant's Overview
      • 10.9.10.2. Financial Performance
      • 10.9.10.3. Product Benchmarking
      • 10.9.10.4. Recent Developments

List of Tables

  • Table 1 AdTech market 2018 - 2030 (USD Million)
  • Table 2 AdTech market, by region, 2018 - 2030 (USD Million)
  • Table 3 AdTech market, by solution, 2018 - 2030 (USD Million)
  • Table 4 AdTech market, by advertising type, 2018 - 2030 (USD Million)
  • Table 5 AdTech market, by enterprise size, 2018 - 2030 (USD Million)
  • Table 6 AdTech market, by platform, 2018 - 2030 (USD Million)
  • Table 7 AdTech market, by industry vertical, 2018 - 2030 (USD Million)
  • Table 8 Demand-side platforms (dsps) market by region, 2018 - 2030 (USD Million)
  • Table 9 Supply-side platforms (ssps) market by region, 2018 - 2030 (USD Million)
  • Table 10 Ad networks market by region, 2018 - 2030 (USD Million)
  • Table 11 Data management platforms (dmps) market by region, 2018 - 2030 (USD Million)
  • Table 12 Others market by region, 2018 - 2030 (USD Million)
  • Table 13 Programmatic advertising market by region, 2018 - 2030 (USD Million)
  • Table 14 Search advertising market by region, 2018 - 2030 (USD Million)
  • Table 15 Display advertising market by region, 2018 - 2030 (USD Million)
  • Table 16 Email marketing market by region, 2018 - 2030 (USD Million)
  • Table 17 Native advertising market by region, 2018 - 2030 (USD Million)
  • Table 18 Others market by region, 2018 - 2030 (USD Million)
  • Table 19 Small and medium enterprise (sme) market by region, 2018 - 2030 (USD Million)
  • Table 20 Large enterprise market by region, 2018 - 2030 (USD Million)
  • Table 21 Mobile market by region, 2018 - 2030 (USD Million)
  • Table 22 Web market by region, 2018 - 2030 (USD Million)
  • Table 23 Others market by region, 2018 - 2030 (USD Million)
  • Table 24 Media & entertainment market by region, 2018 - 2030 (USD Million)
  • Table 25 BFSI market by region, 2018 - 2030 (USD Million)
  • Table 26 Education market by region, 2018 - 2030 (USD Million)
  • Table 27 Retail & consumer goods market by region, 2018 - 2030 (USD Million)
  • Table 28 IT & telecom market by region, 2018 - 2030 (USD Million)
  • Table 29 Healthcare market by region, 2018 - 2030 (USD Million)
  • Table 30 Others market by region, 2018 - 2030 (USD Million)
  • Table 31 North America AdTech market by solution, 2018 - 2030 (USD Million)
  • Table 32 North America AdTech market by advertising type, 2018 - 2030 (USD Million)
  • Table 33 North America AdTech market by enterprise size, 2018 - 2030 (USD Million)
  • Table 34 North America AdTech market by platform, 2018 - 2030 (USD Million)
  • Table 35 North America AdTech market by industry vertical, 2018 - 2030 (USD Million)
  • Table 36 U.S. AdTech market by solution, 2018 - 2030 (USD Million)
  • Table 37 U.S. AdTech market by advertising type, 2018 - 2030 (USD Million)
  • Table 38 U.S. AdTech market by enterprise size, 2018 - 2030 (USD Million)
  • Table 39 U.S. AdTech market by platform, 2018 - 2030 (USD Million)
  • Table 40 U.S. AdTech market by industry vertical, 2018 - 2030 (USD Million)
  • Table 41 Canada AdTech market by solution, 2018 - 2030 (USD Million)
  • Table 42 Canada AdTech market by advertising type, 2018 - 2030 (USD Million)
  • Table 43 Canada AdTech market by enterprise size, 2018 - 2030 (USD Million)
  • Table 44 Canada AdTech market by platform, 2018 - 2030 (USD Million)
  • Table 45 Canada AdTech market by industry vertical, 2018 - 2030 (USD Million)
  • Table 46 Mexico AdTech market by solution, 2018 - 2030 (USD Million)
  • Table 47 Mexico AdTech market by advertising type, 2018 - 2030 (USD Million)
  • Table 48 Mexico AdTech market by enterprise size, 2018 - 2030 (USD Million)
  • Table 49 Mexico AdTech market by platform, 2018 - 2030 (USD Million)
  • Table 50 Mexico AdTech market by industry vertical, 2018 - 2030 (USD Million)
  • Table 51 Europe AdTech market by solution, 2018 - 2030 (USD Million)
  • Table 52 Europe AdTech market by advertising type, 2018 - 2030 (USD Million)
  • Table 53 Europe AdTech market by enterprise size, 2018 - 2030 (USD Million)
  • Table 54 Europe AdTech market by platform, 2018 - 2030 (USD Million)
  • Table 55 Europe AdTech market by industry vertical, 2018 - 2030 (USD Million)
  • Table 56 Germany AdTech market by solution, 2018 - 2030 (USD Million)
  • Table 57 Germany AdTech market by advertising type, 2018 - 2030 (USD Million)
  • Table 58 Germany AdTech market by enterprise size, 2018 - 2030 (USD Million)
  • Table 59 Germany AdTech market by platform, 2018 - 2030 (USD Million)
  • Table 60 Germany AdTech market by industry vertical, 2018 - 2030 (USD Million)
  • Table 61 U.K. AdTech market by solution, 2018 - 2030 (USD Million)
  • Table 62 U.K. AdTech market by advertising type, 2018 - 2030 (USD Million)
  • Table 63 U.K. AdTech market by enterprise size, 2018 - 2030 (USD Million)
  • Table 64 U.K. AdTech market by platform, 2018 - 2030 (USD Million)
  • Table 65 U.K. AdTech market by industry vertical, 2018 - 2030 (USD Million)
  • Table 66 France AdTech market by solution, 2018 - 2030 (USD Million)
  • Table 67 France AdTech market by advertising type, 2018 - 2030 (USD Million)
  • Table 68 France AdTech market by enterprise size, 2018 - 2030 (USD Million)
  • Table 69 France AdTech market by platform, 2018 - 2030 (USD Million)
  • Table 70 France AdTech market by industry vertical, 2018 - 2030 (USD Million)
  • Table 71 Asia Pacific AdTech market by solution, 2018 - 2030 (USD Million)
  • Table 72 Asia Pacific AdTech market by advertising type, 2018 - 2030 (USD Million)
  • Table 73 Asia Pacific AdTech market by enterprise size, 2018 - 2030 (USD Million)
  • Table 74 Asia Pacific AdTech market by platform, 2018 - 2030 (USD Million)
  • Table 75 Asia Pacific AdTech market by industry vertical, 2018 - 2030 (USD Million)
  • Table 76 China AdTech market by solution, 2018 - 2030 (USD Million)
  • Table 77 China AdTech market by advertising type, 2018 - 2030 (USD Million)
  • Table 78 China AdTech market by enterprise size, 2018 - 2030 (USD Million)
  • Table 79 China AdTech market by platform, 2018 - 2030 (USD Million)
  • Table 80 China AdTech market by industry vertical, 2018 - 2030 (USD Million)
  • Table 81 Japan AdTech market by solution, 2018 - 2030 (USD Million)
  • Table 82 Japan AdTech market by advertising type, 2018 - 2030 (USD Million)
  • Table 83 Japan AdTech market by enterprise size, 2018 - 2030 (USD Million)
  • Table 84 Japan AdTech market by platform, 2018 - 2030 (USD Million)
  • Table 85 Japan AdTech market by industry vertical, 2018 - 2030 (USD Million)
  • Table 86 India AdTech market by solution, 2018 - 2030 (USD Million)
  • Table 87 India AdTech market by advertising type, 2018 - 2030 (USD Million)
  • Table 88 India AdTech market by enterprise size, 2018 - 2030 (USD Million)
  • Table 89 India AdTech market by platform, 2018 - 2030 (USD Million)
  • Table 90 India AdTech market by industry vertical, 2018 - 2030 (USD Million)
  • Table 91 South Korea AdTech market by solution, 2018 - 2030 (USD Million)
  • Table 92 South Korea AdTech market by advertising type, 2018 - 2030 (USD Million)
  • Table 93 South Korea AdTech market by enterprise size, 2018 - 2030 (USD Million)
  • Table 94 South Korea AdTech market by platform, 2018 - 2030 (USD Million)
  • Table 95 South Korea AdTech market by industry vertical, 2018 - 2030 (USD Million)
  • Table 96 Australia AdTech market by solution, 2018 - 2030 (USD Million)
  • Table 97 Australia AdTech market by advertising type, 2018 - 2030 (USD Million)
  • Table 98 Australia AdTech market by enterprise size, 2018 - 2030 (USD Million)
  • Table 99 Australia AdTech market by platform, 2018 - 2030 (USD Million)
  • Table 100 Australia AdTech market by industry vertical, 2018 - 2030 (USD Million)
  • Table 101 Latin America AdTech market by solution, 2018 - 2030 (USD Million)
  • Table 102 Latin America AdTech market by advertising type, 2018 - 2030 (USD Million)
  • Table 103 Latin America AdTech market by enterprise size, 2018 - 2030 (USD Million)
  • Table 104 Latin America AdTech market by platform, 2018 - 2030 (USD Million)
  • Table 105 Latin America AdTech market by industry vertical, 2018 - 2030 (USD Million)
  • Table 106 Brazil AdTech market by solution, 2018 - 2030 (USD Million)
  • Table 107 Brazil AdTech market by advertising type, 2018 - 2030 (USD Million)
  • Table 108 Brazil AdTech market by enterprise size, 2018 - 2030 (USD Million)
  • Table 109 Brazil AdTech market by platform, 2018 - 2030 (USD Million)
  • Table 110 Brazil AdTech market by industry vertical, 2018 - 2030 (USD Million)
  • Table 111 Middle East & Africa AdTech market by solution, 2018 - 2030 (USD Million)
  • Table 112 Middle East & Africa AdTech market by advertising type, 2018 - 2030 (USD Million)
  • Table 113 Middle East & Africa AdTech market by enterprise size, 2018 - 2030 (USD Million)
  • Table 114 Middle East & Africa AdTech market by platform, 2018 - 2030 (USD Million)
  • Table 115 Middle East & Africa AdTech market by industry vertical, 2018 - 2030 (USD Million)
  • Table 116 South Africa AdTech market by solution, 2018 - 2030 (USD Million)
  • Table 117 South Africa AdTech market by advertising type, 2018 - 2030 (USD Million)
  • Table 118 South Africa AdTech market by enterprise size, 2018 - 2030 (USD Million)
  • Table 119 South Africa AdTech market by platform, 2018 - 2030 (USD Million)
  • Table 120 South Africa AdTech market by industry vertical, 2018 - 2030 (USD Million)
  • Table 121 UAE AdTech market by solution, 2018 - 2030 (USD Million)
  • Table 122 UAE AdTech market by advertising type, 2018 - 2030 (USD Million)
  • Table 123 UAE AdTech market by enterprise size, 2018 - 2030 (USD Million)
  • Table 124 UAE AdTech market by platform, 2018 - 2030 (USD Million)
  • Table 125 UAE AdTech market by industry vertical, 2018 - 2030 (USD Million)
  • Table 126 Saudi Arabia AdTech market by solution, 2018 - 2030 (USD Million)
  • Table 127 Saudi Arabia AdTech market by advertising type, 2018 - 2030 (USD Million)
  • Table 128 Saudi Arabia AdTech market by enterprise size, 2018 - 2030 (USD Million)
  • Table 129 Saudi Arabia AdTech market by platform, 2018 - 2030 (USD Million)
  • Table 130 Saudi Arabia AdTech market by industry vertical, 2018 - 2030 (USD Million)

List of Figures

  • Fig. 1 AdTech market segmentation
  • Fig. 2 Information Procurement
  • Fig. 3 Data analysis models
  • Fig. 4 Market formulation and validation
  • Fig. 5 Data validating & publishing
  • Fig. 6 Market snapshot
  • Fig. 7 Segment snapshot (1/2)
  • Fig. 8 Segment snapshot (2/2)
  • Fig. 9 Competitive landscape snapshot
  • Fig. 10 AdTech market value, 2024 (USD Million)
  • Fig. 11 AdTech market - end-use value chain analysis
  • Fig. 12 AdTech market dynamics
  • Fig. 13 AdTech market: Porter's five forces analysis
  • Fig. 14 AdTech market: PESTEL analysis
  • Fig. 15 AdTech market share by solution, 2024 & 2030 (USD Million)
  • Fig. 16 AdTech market, by solution: market share, 2024 & 2030
  • Fig. 17 Demand-side platforms (DSPs) market estimates & forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 18 Supply-side platforms (SSPs) market estimates & forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 19 Ad networks market estimates & forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 19 Data management platforms (DMPs) market estimates & forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 19 Others market estimates & forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 20 AdTech market share by advertising type, 2024 & 2030 (USD Million)
  • Fig. 21 AdTech market, by advertising type: market share, 2024 & 2030
  • Fig. 22 Programmatic Advertising market estimates & forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 23 Search Advertising market estimates & forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 24 Display Advertising market estimates & forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 25 Mobile Advertising market estimates & forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 26 Email Marketing market estimates & forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 26 Native Advertising market estimates & forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 27 Others market estimates & forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 15 AdTech market share by enterprise size, 2024 & 2030 (USD Million)
  • Fig. 16 AdTech market, by enterprise size: market share, 2024 & 2030
  • Fig. 17 Small and medium enterprise (SME) market estimates & forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 18 Large enterprise market estimates & forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 15 AdTech market share by platform, 2024 & 2030 (USD Million)
  • Fig. 16 AdTech market, by platform: market share, 2024 & 2030
  • Fig. 17 Mobile market estimates & forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 18 Web market estimates & forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 19 Others market estimates & forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 20 AdTech market share by industry vertical, 2024 & 2030 (USD Million)
  • Fig. 21 AdTech market, by industry vertical: market share, 2024 & 2030
  • Fig. 22 Media & Entertainment market estimates & forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 23 BFSI market estimates & forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 24 Education market estimates & forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 25 Retail & consumer goods market estimates & forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 26 IT & telecom market estimates & forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 26 IT & telecom market estimates & forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 27 Others market estimates & forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 28 AdTech market revenue, by region, 2024 & 2030 (USD Million)
  • Fig. 29 Regional marketplace: key takeaways (1/2)
  • Fig. 30 Regional marketplace: key takeaways (2/2)
  • Fig. 31 North America AdTech market estimates and forecast, 2018 - 2030 (USD Million)
  • Fig. 32 U.S. AdTech market estimates and forecast, 2018 - 2030 (USD Million)
  • Fig. 33 Canada AdTech market estimates and forecast, 2018 - 2030 (USD Million)
  • Fig. 34 Mexico AdTech market estimates and forecast, 2018 - 2030 (USD Million)
  • Fig. 35 Europe AdTech market estimates and forecast, 2018 - 2030 (USD Million)
  • Fig. 36 Germany AdTech market estimates and forecast, 2018 - 2030 (USD Million)
  • Fig. 37 U.K. AdTech market estimates and forecast, 2018 - 2030 (USD Million)
  • Fig. 38 France AdTech market estimates and forecast, 2018 - 2030 (USD Million)
  • Fig. 39 Asia Pacific AdTech market estimates and forecast, 2018 - 2030 (USD Million)
  • Fig. 40 China AdTech market estimates and forecast, 2018 - 2030 (USD Million)
  • Fig. 41 Japan AdTech market estimates and forecast, 2018 - 2030 (USD Million)
  • Fig. 42 India AdTech market estimates and forecast, 2018 - 2030 (USD Million)
  • Fig. 43 South Korea AdTech market estimates and forecast, 2018 - 2030 (USD Million)
  • Fig. 44 Australia AdTech market estimates and forecast, 2018 - 2030 (USD Million)
  • Fig. 45 Latin America AdTech market estimates and forecast, 2018 - 2030 (USD Million)
  • Fig. 46 Brazil AdTech market estimates and forecast, 2018 - 2030 (USD Million)
  • Fig. 47 MEA AdTech market estimates and forecast, 2018 - 2030 (USD Million)
  • Fig. 48 UAE AdTech market estimates and forecast, 2018 - 2030 (USD Million)
  • Fig. 49 South Africa AdTech market estimates and forecast, 2018 - 2030 (USD Million)
  • Fig. 50 Saudi Arabia AdTech market estimates and forecast, 2018 - 2030 (USD Million)
  • Fig. 51 Key company categorization
  • Fig. 52 Company market positioning
  • Fig. 53 Strategic framework