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市场调查报告书
商品编码
1111028
连接消费者：流媒体视频产品Connected Consumers: Streaming Video Products |
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总结：
本报告分析了消费者对各种流媒体视频产品的采用和需求趋势，包括消费者对流媒体视频设备和平台的使用情况、最需要的功能、设备平台竞争、品牌知名度和消费者购买行为。我们还在调查各种使用模式，特别关注在线视频服务的使用。
分析师评论：
“来自主要生态系统和平台供应商的竞争加剧对消费者有利，尤其是在市场在经济困难时期发展的情况下。然而，流媒体视频设备市场对新进入者的吸引力正在减弱。”
内容
研究方法和定义
娱乐服务平台
关键术语和定义
执行摘要
- 流式视频设备的普及
- 主要流式视频设备：电视与 SMP，按采用细分
- 主要流媒体视频平台的 OTT 服务/商业模式使用情况
- 主要流媒体平台订阅主要 OTT 服务的数量
流式视频设备概述
- 流式视频设备的普及率
- 主要流媒体视频设备：按细分市场划分的渗透率、电视与 SMP
- 旗舰流媒体视频设备
- 流媒体播放器和智能电视意识
- 过去 12 个月（2015-2022 年）购买的流媒体视频设备
- 购买的智能电视品牌
- 购买的流媒体播放器品牌
- 购买的游戏机品牌
- 流媒体视频产品的未来购买意向（2015-2022）
品牌购买偏好和功能考虑
- 购买智能电视的主要原因：按品牌分类
- 购买流媒体播放器的主要原因：按品牌分类
- 影响智能电视或 SMP 购买决策的重要特征
- 购买电视或 SMP 时的重要功能
各大品牌平台认知对比
- 对流媒体播放器和智能电视的认识
- 领先的联网电视平台：按收入
- 对 Roku 流媒体播放器和智能电视的认可
- 对 Roku Streaming Stick 和 Smart TV 的认可
- 识别 Roku 电视和流媒体播放器
- 对亚马逊 Fire TV 播放器和智能电视的认可
- Amazon Fire TV Stick 和 Smart TV 的比较
- 了解三星 Tizen 和流媒体播放器
- 了解 LG Web OS 和流媒体播放器
平台和内容消费
- OTT 商业模式每週花费的时间：按流媒体平台
- OTT 服务商业模式的使用情况：主要流媒体视频平台
- 主要流媒体平台订阅主要 OTT 服务的数量
- 主要流媒体视频平台每月平均 OTT 服务支出
- 交易型（即付即用）OTT服务使用状况：各大流媒体平台
- 主要流媒体视频平台使用广告支持的 OTT 视频服务
- 在大屏幕上使用的前 9 个应用
- 在旗舰流媒体视频设备上的活动：每週使用小时数
附录
SYNOPSIS:
This research provides a current view of the consumer adoption and demand for different streaming video products in today's market. It examines the progress of consumer usage of streaming video devices and platforms, most-demanded features, the competitive picture for device platforms, brand perceptions, and consumer purchasing behavior. In addition, the research explores differing usage patterns, with particular attention given to the use of online video services.
ANALYST INSIGHT:
"As the market continues to progress in particularly challenging economic conditions, an even higher level of competition between major ecosystem and platform vendors will benefit consumers. However, the streaming video device market has become increasingly unattractive for new entrants." - Paul Erickson, Director, Research, Parks Associates Number of Slides.
Table of Contents
Survey Methodology and Definitions
Entertainment Service Platform
Key Terms and Definitions
Executive Summary
- Adoption of Streaming Video Devices
- Primary Streaming Video Device: TV vs. SMP by Adoption Segments
- OTT Service Business Model Usage by Top Streaming Video Platform
- Major OTT Service Subscription by Top Streaming Video Platform
Overview of Streaming Video Devices
- Adoption of Streaming Video Devices
- Primary Streaming Video Device: TV vs. SMP by Adoption Segments
- Primary Streaming Video Device
- Perceptions of Streaming Media Players vs Smart TVs
- Streaming Video Devices Purchased in the Last 12 Months (2015-2022)
- Brand of Smart TV Purchased
- Brand of Streaming Media Player Purchased
- Brand of Gaming Console Purchased
- Future Purchase Intention of Streaming Video Products (2015 - 2022)
Brand Purchase Preferences and Feature Considerations
- Top Reasons for Smart TV Purchase by Brand
- Top Reasons for Streaming Media Player Purchase by Brand
- Important Features Impacting Smart TV or SMP Purchase Decision
- Important Features When Purchased TV or SMP
Comparison of Perceptions for Selected Brands and Platforms
- Perceptions of Streaming Media Players vs Smart TVs
- Primary Connected TV Platform by Income
- Perceptions of Roku Streaming Player vs Smart TV
- Perceptions of Roku Streaming Stick vs Smart TV
- Perceptions of Roku TV vs Streaming Media Players
- Perceptions of Amazon Fire TV Player vs Smart TV
- Perceptions of Amazon Fire TV Stick vs Smart TV
- Perceptions of Samsung Tizen vs Streaming Media Players
- Perceptions of LG Web OS vs Streaming Media Players
Platforms and Content Consumption
- Weekly Hours Consumed by OTT Business Model, by Top Streaming Platform
- OTT Service Business Model Usage, by Top Streaming Video Platform
- Subscription to Major OTT Services, by Top Streaming Video Platform
- Average Monthly Spending on OTT Services, by Top Streaming Video Platform
- Use of Transactional OTT Services by Top Streaming Video Platform
- Use of Ad-supported OTT Video Services by Top Streaming Video Platform
- Top 9 Apps Used on a Big Screen
- Weekly Hours Performing Activities on Primary Streaming Video Device
