在线视频中的帐户共享和数字盗版

在线视频的兴起改变了视频内容行业的经济状况，推动了内容窃贼思维方式和行为的演变。非法直播、应用共享和帐户共享现在在视频服务和内容市场中猖獗。

这份报告审查了在线视频中的帐户共享和数字盗版，提供了盗版工具的用户趋势、盗版和帐户共享人口统计数据等。

内容

调查研究方法及定义

娱乐服务生态系统

执行摘要

盗版工具用户

• 打算在未来 6 个月内订阅电视服务
• 使用的版权侵权工具
• 强烈同意在未经授权的情况下使用视频媒体
• 对未经授权使用侵犯版权内容的媒体的态度
• 对盗版工具未经授权使用媒体的态度
• 盗版工具用户对 OTT 服务商业模式的兴趣
• 取消订阅的内容类型
• 通过盗版工具退订的内容类型
• 对盗版工具用户的OTT服务商业模式感兴趣

盗版工具用户向付费用户转化

• 降价对盗版工具用户的影响
• 遇到的与帐户相关的常见问题
• 按遇到的帐户问题转换为付费服务
• 将盗版者变成订阅者
• 加入前海盗的原因

账户共享

• 帐户共享行为
• 在首选设备上花费的平均天数
• 跨帐户共享细分观看内容的平均时间
• OTT 订阅者的类型偏好
• 在线电视服务的每月支出
• OTT 服务的平均每月支出
• 按帐户共享行为划分的付费电视服务订阅状态
• 帐户共享者和非帐户共享者每月的视频支出

跨视频服务类别的帐户共享

• 关于热门 OTT 服务的帐户共享
• 跨高级 OTT 服务的帐户共享
• 跨利基 OTT 服务的帐户共享部分
• 跨体育 OTT 服务的帐户共享部分
• 健身 OTT 服务的账户共享部分
• 跨交易服务的账户共享部分

帐户共享/盗版人口统计资料

• 盗版和帐户共享，按年龄分类
• 盗版和帐户共享，按性别分类
• 盗版和帐户共享，按收入分类
• 盗版和帐户共享，按教育程度
• 家庭中的孩子的盗版和帐户共享
• 盗版和帐户共享，按家庭规模

附录

SYNOPSIS

The rise of online video has shifted the economics of the video content industry and sparked an evolution in the thinking and behavior of the people who steal content. Illegal live streaming, app-based sharing, and account sharing are now rampant in the video service and content marketplace. This consumer-focused research examines consumer preferences for various piracy behaviors as well as attitudes towards privacy and account security.

ANALYST INSIGHT

"Streaming subscriptions are plateauing in some mature markets, but many service providers have yet to establish profitability of their streaming operations. Under these conditions, providers need solutions that retain viewers while minimizing account sharing and piracy." - Sarah Lee , Research Analyst, Parks Associates.

Table of Contents

Survey Methodology and Definitions

• Parks Associates 2022 Respondent Quotas

Entertainment Service Ecosystem

• Key Terms and Definitions

Executive Summary

• Consumer Engagement in Piracy and Account Sharing
• Strong Agreement Towards Unlicensed Video Media Usage
• Reason Former Pirates Subscribed
• Average Percentage of Households Giving or Receiving Account Credentials
• Average Hours Spent Watching Content Among Account Sharing Segments

Pirating Tool Users

• Intention of Subscribing to a TV Service in Next 6 Months
• Piracy Tool Used
• Strong Agreement About Unlicensed Video Media Usage
• Attitudes Towards Unlicensed Media Usage by Piracy Content Use
• Attitudes Towards Unlicensed Media Usage by Piracy Tool
• Pirate Tool User Interest in OTT Service Business Models
• Unsubscribed Content Type
• Unsubscribed Content Type by Piracy Tool
• Pirate Tool Users Interest in OTT Service Business Models

Converting Pirate Tool Users to Paid Users

• Impact of Lower Pricing on Pirating Tool Users
• Common Account Related Issues Experienced
• Conversion to Paid Services by Account Issue Experienced
• Converting Pirates to Subscribers
• Reason Former Pirates Subscribed

Account Sharing

• Account Sharing Behavior
• Average Days Spent on Preferred Device
• Average Hours Spent Watching Content Among Account Sharing Segments
• Genre Preference Among OTT Subscribers
• Monthly Spending on Online TV Services
• Average Monthly Spending on OTT Services
• Pay-TV Service Subscription by Account Sharing Behavior
• Video Spend Per Month by Account Sharers vs Non-Account Sharers

Account Sharing Across Video Service Categories

• Account Sharing Across Popular OTT Services
• Account Sharing Across Premium OTT Services
• Account Sharing Segments Across Niche OTT Services
• Account Sharing Segments Across Sports OTT Services
• Account Sharing Segments Across Fitness OTT Services
• Account Sharing Segments Across Transactional Services

Account Sharing/Piracy Demographic Profiles

• Piracy and Account Sharing by Age
• Piracy and Account Sharing by Gender
• Piracy and Account Sharing by Income
• Piracy and Account Sharing by Education Level
• Piracy and Account Sharing by Children at Home
• Piracy and Account Sharing by Family Size

Appendix