线上影片平台 -市场占有率分析、产业趋势与统计、2024-2029 年成长预测

上年度线上视讯平台市值为8.4878亿美元，预计未来五年将以13.23%的复合年增长率增长至18.0416亿美元。

智慧型手机和平板电脑设备的普及正在推动市场成长。线上视讯平台还允许用户託管、广播和串流视讯。

主要亮点

• 高龄化、消费者需求增加、广告收入提高、3G 和 4G 使用率上升、5G 的到来以及行动装置推动了对线上影片平台解决方案的需求。
• 影片分析也将很快获得显着的市场占有率。供应商提供的现代分析工具可以收集有关您的受众及其观看习惯的详细资讯。例如，YouTube Analytics（位于「工作室」部分）提供了一段时间内跨渠道的流量，是发现内容创作者可能希望将其纳入其持续策略的峰值和季节性的一种方式。
• 此外，行动装置的拥有率在已开发国家已经很普及，并且在新兴国家正在稳步追赶。因此，希望在线上影片平台上进行推广的企业正在客製化其广告，使其更加适合行动装置。
• 网路的普及极大地改变了工业和社会的动态。在过去的20年里，现代互联网已经发展到许多重要的行业和企业现在都在软体上运行并在线上提供服务。因此，网路在创造巨大经济价值的同时，也正在扰乱各个市场。
• 新冠疫情后对全球线上视讯平台市场的影响导致了普及的提高、内容策略的变化和技术的开拓。随着消费者继续拥抱数位娱乐和串流媒体的可能性，线上影片平台预计将在决定媒体消费和内容传送的未来方面发挥更大的作用。

网路视讯平台市场趋势

线上广告趋势的成长预计将占据主要份额

• 由于 COVID-19大流行，串流媒体消费大幅增加。企业主透过采用线上广告扩大消费群而受益。疫情也显着增加了串流影片的人数，但各种显示器和设备上提供的影片内容要多得多。
• 由于线上串流内容需求的增加和消费者偏好的变化，媒体服务提供者在某些地区看到了用户的显着增长和观看高峰。对于在同一市场竞争的公司来说，有多种机会向特定消费者促销。
• 此外，技术进步的不断进步和世界各地企业数位支出的增加预计也将推动网路广告的发展。多年来，互联网的各种技术发展，加上其商业用途的不断增加和全球网路用户数量的迅速增加，塑造了在线广告的转型，并创造了多种数位广告格式。广告商业模式。
• 随着新平台和格式的出现，影片广告和行销的潜力正在不断增加。电视广告支出正在下降。预计未来数位影片的支出将会增加。根据互动广告协会 (IAB) 的数据，所有影片广告预算的近三分之二都花在行动和桌面广告上。
• 据 SentiOne 称，从 2022 年 1 月到 2022 年 5 月，Netflix 在线上对话中被提及约 1200 万次，使其成为当时谈论最多的串流平台品牌。其次是 HBO，观看次数约 100 万次，Disney+ 观看次数约 803,000 次。

预计亚太地区将占据主要市场占有率

• 中国、印度和日本等亚洲国家对直播电商的需求正在增加。例如，几大电商公司都推出了串流媒体平台来宣传自己的电商公司并满足这些需求。 Amazon Live 就是一个例子，随着更多客户的加入，预计将与传统的 QVC 零售平台竞争。多家汽车製造商也对本次论坛感兴趣。
• 此外，随着 K-POP、韩剧和韩国文化世界的扩张，全球对韩国内容的需求庞大，带动了国内市场。据韩国通讯委员会称，韩国影片串流媒体市场目前预计将超过6.8亿美元。
• 而且，未来五年韩国的用户普及预计将达到35-40%。市场ARPU预计为63美元。根据KISDI（韩国资讯社会发展院）的数据，10岁至40岁之间的韩国消费者在国内OTT（Over the Top）市场中拥有最高的市场渗透率。
• 此外，内容现在以影片的形式提供，增加了对影片内容管理系统的需求。印度政府开发的数位学习平台包括 Swayam、Diksha、e-ShodSindhu、NPTEL 和 Swaam Prabha。
• 同时，澳洲拥有 30 多个数位学习平台，随着远距学习需求的增加，这些平台在 COVID-19 大大流行期间获得了更大的吸引力。此外，澳洲政府还实施了澳洲远端教育策略合作伙伴关係，汇集了该国的开放学习、远端教育和线上学习专家。这些努力正在推动数位学习并增加对线上影片平台的需求。

网路影片平台产业概况

线上影片平台市场由 Vimeo Inc. (InterActive Corp.)、YouTube LLC、Brightcove Inc. 主导。市场参与企业正在寻求合作、收购等，以加强其产品供应并获得永续的竞争优势。

• 2022 年 12 月 - 亚马逊打算发布一款独立的串流应用程式。此举符合亚马逊改善其 Prime Video 平台上体育内容选择的计画。体育是最受欢迎的直播串流类型之一，可以增加 Amazon Prime 等服务的收视率。
• 2022 年 6 月 - 全球领先的一体化影片软体解决方案 Vimeo 宣布推出新的互动影片功能。这是由于与 WIREWAX 功能集的成功集成，允许用户创建动态影像并快速获得结果。

其他福利：

• Excel 格式的市场预测 (ME) 表
• 3 个月分析师支持

目录

第一章简介

• 研究假设和市场定义
• 调查范围

第二章调查方法

第三章执行摘要

第四章市场洞察

• 市场概况
• 产业吸引力－波特五力分析
  • 供应商的议价能力
  • 买方议价能力
  • 新进入者的威胁
  • 替代品的威胁
  • 竞争公司之间敌对关係的强度
• 评估 COVID-19 对产业的影响

第五章市场动态

• 市场驱动因素
  • 网路广告趋势增加
  • 增加线上观众
• 市场抑制因素
  • 开放原始码导致竞争加剧
  • 由于网路速度慢导致网路壅塞

第六章市场区隔

• 按类型
  • 直播
  • 影片内容管理系统
  • 影片分析
• 按最终用户
  • 数位学习
  • 媒体和娱乐
  • BFSI
  • 零售
  • 资讯科技和通讯
  • 其他最终用户
• 按地区
  • 北美洲
  • 欧洲
  • 亚太地区
  • 拉丁美洲
  • 中东/非洲

第七章竞争形势

• 公司简介
  • Vimeo Inc.（Inter Active Corp.）
  • YouTube LLC
  • Brightcove Inc.
  • Panopto Inc.
  • Kaltura Inc.
  • Vidyard（BuildScale Inc.）
  • JW Player（Longtail Ad Solutions Inc.）
  • Kollective Technology Inc.
  • Wistia Inc.
  • IBM Corporation
  • Dacast Inc

第八章投资分析

第9章市场的未来

The Online Video Platforms Market was valued at USD 848.78 million in the previous year and is expected to grow at a CAGR of 13.23%, reaching USD 1804.16 million by the next five years. The growing adoption of smartphones, tablets, and other devices drives the market's growth. The online video platforms would also allow users to host, broadcast, and stream their videos.

Key Highlights

• The demand for online video platform solutions has been driven by a rapidly aging population, increased consumer demand, and improving advertising income, and by rising 3G and 4G usage, the coming of 5G, and portable devices.
• Video analytics is also set to gain a significant market share shortly. Modern analytics tools offered by vendors allow for gathering detailed information on the audience and their viewing habits. For example, YouTube Analytics (found in the Studio section) provides overall channel traffic over time, which is one of the ways to spot any peaks and seasonality a content creator may want to incorporate into his ongoing strategy.
• Additionally, ownership of mobile devices is already widespread in industrialized nations and is steadily catching up in emerging economies. As a result, companies that wish to promote on online video platforms have tailored their advertising expressly to be more mobile-friendly.
• The increasing use of the Internet has significantly altered the dynamics of industry and society. After two decades of the modern Internet's growth, various significant industries and businesses now run on software and offer services online. The upshot is that the Internet is producing tremendous economic value, but it has also disrupted many different markets.
• The Post-COVID effect on the market for global online video platforms led to higher adoption rates, altered content strategies, and technological developments. Online video platforms are anticipated to play an even bigger role in determining the future of media consumption and content distribution as consumers continue to embrace digital entertainment and streaming possibilities.

Online Video Platform Market Trends

Increase in Trends in Online Advertisements is Expected to Hold Significant Share

• Due to the COVID-19 pandemic, streaming consumption has considerably increased. The company owners benefited from adopting online advertising to expand their consumer base. Although the pandemic also significantly increased the number of individuals streaming videos, far more video content is being seen on various displays and devices.
• As a result of the rising demand for online streaming content and shifting consumer preferences, media services providers have seen a significant increase in their subscriber base and a peak in viewing across several areas. For the businesses competing in the market, this should present several chances to promote to specific consumers.
• Moreover, the increasing technological advancements and rising digital spending by enterprises across the globe are also anticipated to drive online advertisement. Over the years, various technological developments regarding the internet, combined with its increasing commercial usage and the rapidly increasing number of internet users globally, have shaped the transformation of online advertising and created various forms of digital advertising formats but have also given rise to newer advertising business models.
• The possibilities for video-based advertising and marketing have increased with the emergence of new platforms and formats. The expenditure on television advertising is decreasing. More money is expected to be spent on digital video. According to the Interactive Advertising Bureau (IAB), nearly two-thirds of the total video ad advertising budget was spent on mobile and desktop advertising.
• According to SentiOne, from January 2022 to May 2022, Netflix was mentioned around 12 million times in online conversations, making it the most-talked-about streaming platform brand at that time. HBO and Disney+ followed, with approximately one million and 803 thousand online mentions, respectively.

Asia Pacific is Expected to Hold Significant Market Share

• Demand for live-streaming e-commerce is rising in Asian nations like China, India, and Japan. For example, some large e-commerce giants launched their streaming platforms to promote their own e-commerce companies and meet these demands. Amazon Live is an example that is anticipated to compete with the traditional QVC retail platform with more customer participation. Numerous automakers are interested in the forum as well.
• Also, there is now a vast global demand for Korean content due to the global expansion of K-pop, K-drama, and Korean culture, motivating the domestic market. According to the Korea Communications Commission, the Korean video streaming market is expected to stand at over USD 680 million presently.
• Furthermore, it is anticipated that South Korea's user penetration will reach 35 to 40 Percent by the next five years. The market's ARPU is expected to be USD 63. Korean consumers between the ages of 10 and 40 have the most significant market penetration in the domestic Over the Top (OTT) market, according to the Korea Information Society Development Institute (KISDI).
• Moreover, the content was made available in videos, increasing the need for video content management systems. Some of the e-learning platforms developed by the government of India are Swayam, Diksha, e-ShodhSindhu, NPTEL, and Swaam Prabha.
• On the other hand, Australia is home to more than 30 e-learning platforms and gained more traction during the spread of the COVID-19 pandemic as the need for distance learning increased. Moreover, the government of Australia implemented Australian Strategic Partnerships in remote education to convene experts in open, distance, and online learning in the country. Such initiatives are driving e-learning and increasing the need for online video platforms.

Online Video Platform Industry Overview

The Online Video Platforms Market is semi-consolidated, with the presence of major players like Vimeo Inc. (InterActive Corp.), YouTube LLC, Brightcove Inc., Panopto Inc., and Kaltura Inc. Players in the market are adopting strategies such as partnerships and acquisitions to enhance their product offerings and gain sustainable competitive advantage.

• December 2022 - Amazon intends to release a stand-alone streaming application. This action would align with Amazon's plan to improve the sports content options available on its Prime Video platform. Sports are one of the most popular live-streaming genres, and they can increase viewership on services like Amazon Prime.
• June 2022 - Vimeo, one of the world's leading all-in-one video software solutions, has announced the introduction of new interactive video capabilities with Vimeo; this derives from the successful integration of the WIREWAX feature-set and enables Users to produce dynamic films that generate results quickly. This will significantly advance in realizing video's full potential for all businesses.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

• 1.1 Study Assumptions and Market Definition
• 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

• 4.1 Market Overview
• 4.2 Industry Attractiveness - Porter's Five Forces Analysis
  • 4.2.1 Bargaining Power of Suppliers
  • 4.2.2 Bargaining Power of Buyers
  • 4.2.3 Threat of New Entrants
  • 4.2.4 Threat of Substitutes
  • 4.2.5 Intensity of Competitive Rivalry
• 4.3 Assessment of COVID-19 impact on the industry

5 MARKET DYNAMICS

• 5.1 Market Drivers
  • 5.1.1 Increase in Trends in Online Advertisements
  • 5.1.2 Increase in Popularity of Online Viewers
• 5.2 Market Restraints
  • 5.2.1 Too Much Competition Due to the Open Source
  • 5.2.2 Network Congestion Due to Slow Network

6 MARKET SEGMENTATION

• 6.1 By Type
  • 6.1.1 Live Streaming
  • 6.1.2 Video Content Management Systems
  • 6.1.3 Video Analytics
• 6.2 By End User
  • 6.2.1 E-learning
  • 6.2.2 Media and Entertainment
  • 6.2.3 BFSI
  • 6.2.4 Retail
  • 6.2.5 IT and Communications
  • 6.2.6 Other End Users
• 6.3 By Geography
  • 6.3.1 North America
  • 6.3.2 Europe
  • 6.3.3 Asia Pacific
  • 6.3.4 Latin America
  • 6.3.5 Middle East and Africa

7 COMPETITIVE LANDSCAPE

• 7.1 Company Profiles
  • 7.1.1 Vimeo Inc. (Inter Active Corp.)
  • 7.1.2 YouTube LLC
  • 7.1.3 Brightcove Inc.
  • 7.1.4 Panopto Inc.
  • 7.1.5 Kaltura Inc.
  • 7.1.6 Vidyard (BuildScale Inc.)
  • 7.1.7 JW Player (Longtail Ad Solutions Inc.)
  • 7.1.8 Kollective Technology Inc.
  • 7.1.9 Wistia Inc.
  • 7.1.10 IBM Corporation
  • 7.1.11 Dacast Inc

8 INVESTMENT ANALYSIS

9 FUTURE OF THE MARKET