线上视讯平台市场、机会、成长动力、产业趋势分析与预测，2024-2032

Online Video Platform Market, Opportunity, Growth Drivers, Industry Trend Analysis and Forecast, 2024-2032

出版日期: 2024年08月20日 | 出版商:

Global Market Insights Inc. | 英文 250 Pages | 商品交期: 2-3个工作天内

价格

简介目录

2023 年，全球线上视讯平台市场价值 24.5 亿美元，在行动视讯消费激增和用户生成视讯内容成长的推动下，2024 年至 2032 年复合年增长率将达到 18%。随着智慧型手机变得越来越普及，用户越来越多地在行动装置上存取和共享视频，从而增加了对灵活且可扩展的视频平台的需求。此外，YouTube 和 TikTok 等平台上用户生成内容的兴起推动了对强大的影片託管和管理解决方案的需求。这些趋势透过增加对多功能且易于访问的线上视讯平台的需求来共同促进市场成长。

线上视讯平台产业根据类型、商业模式、应用程式和地区划分。

由于其灵活性、可扩展性和成本效益，SaaS 模式细分市场在 2023 年将占据 69% 的份额。基于 SaaS 的平台使企业能够轻鬆管理和分发视讯内容，而无需大量基础设施。基于订阅的模式还允许公司降低前期成本，并随着需求的增加快速扩展营运。随着娱乐、教育和行销等行业越来越多地采用，SaaS 模式已成为首选，推动了其在市场上的主导地位。

由于直播在娱乐、体育和虚拟赛事等各种应用中越来越受欢迎，到 2032 年，直播领域的复合年增长率将达到 23%。直播提供即时参与和互动，受到观众和内容创作者的高度重视。随着音乐会、网路研讨会和线上游戏等活动的推动，对直播内容的需求不断增长，支援高品质、可扩展直播的平台得到了广泛采用。这一趋势巩固了直播领域的市场领先地位。

受该地区先进的技术基础设施和高互联网普及率的推动，北美线上视讯平台市场到 2023 年将占据 30% 的份额。 OTT（OTT）串流服务的日益普及，加上行动视讯消费需求的增加，推动了市场扩张。此外，主要行业参与者的存在和数位广告的兴起进一步推动了市场的成长。由于高度重视影片内容创作和消费，北美仍然是线上影片平台产业的主要贡献者。

产业生态系统分析
供应商矩阵
技术和创新格局
专利分析
重要新闻和倡议
监管环境
衝击力
- 成长动力
  - 个性化内容演算法
  - 高速网路的扩展
  - 行动装置激增
  - 原创内容创作
  - 互动和直播功能
- 产业陷阱与挑战
  - 内容盗版问题
  - 市场过度饱和
成长潜力分析
波特的分析
PESTEL分析

第 4 章：竞争格局

公司市占率分析
竞争定位矩阵
战略展望矩阵

第 5 章：市场估计与预测：按类型，2021 - 2032

主要趋势
影片分析
影片託管
影片内容管理
手机影片
现场蒸
其他的

第 6 章：市场估计与预测：按业务模式，2021 - 2032 年

主要趋势
使用者生成内容 (UGC)
SaaS模式

第 7 章：市场估计与预测：按应用分类，2021 - 2032

主要趋势
内容创作者
品牌与企业

第 8 章：市场估计与预测：按地区划分，2021 - 2032 年

主要趋势
北美洲
- 我们
- 加拿大
欧洲
- 英国
- 德国
- 法国
- 义大利
- 西班牙
- 欧洲其他地区
亚太地区
- 中国
- 印度
- 日本
- 韩国
- 澳新银行
- 亚太地区其他地区
拉丁美洲
- 巴西
- 墨西哥
- 拉丁美洲其他地区
MEA
- 阿联酋
- 沙乌地阿拉伯
- 南非
- MEA 的其余部分

第 9 章：公司简介

YouTube
Akamai Technologies
Brightcove Inc.
Ooyala, Inc.
Limelight Networks Inc.
Kaltura Inc.
Comcast Technology Solutions
Frame.io, Inc.
Panopto
Endavo
VideoBloom
Pixability
MediaMelon, INC.
SpotXchange
Dacast.
MediaSilo
Ensemble Video
Cincopa
Niche Video Media

简介目录

Product Code: 2429

The Global Online Video Platform Market was worth USD 2.45 billion in 2023 and will grow at an 18% CAGR from 2024 to 2032, spurred by the surge in mobile video consumption and growth in user-generated video content. As smartphones become more prevalent, users increasingly access and share videos on mobile devices, boosting the demand for flexible and scalable video platforms. Additionally, the rise of user-generated content on platforms like YouTube and TikTok fuels the need for robust video hosting and management solutions. These trends collectively enhance market growth by increasing the demand for versatile and accessible online video platforms.

The online video platform industry is fragmented based on type, business model, application, and region.

The SaaS model segment secured 69% share in 2023 due to its flexibility, scalability, and cost-effectiveness. SaaS-based platforms enable businesses to easily manage and distribute video content without the need for extensive infrastructure. The subscription-based model also allows companies to reduce upfront costs and quickly scale operations as demand increases. With growing adoption across industries like entertainment, education, and marketing, the SaaS model has become the preferred choice, driving its dominance in the market.

The live streaming segment will achieve a 23% CAGR through 2032, owing to its increasing popularity across various applications, including entertainment, sports, and virtual events. Live streaming provides real-time engagement and interaction, which is highly valued by audiences and content creators alike. As demand for live content grows, driven by events like concerts, webinars, and online gaming, platforms that support high-quality, scalable live streaming are seeing significant adoption. This trend solidifies the live streaming segment's leading position in the market.

North America online video platform market captured a 30% share in 2023, driven by the region's advanced technological infrastructure and high internet penetration. The growing adoption of over-the-top (OTT) streaming services, coupled with increased demand for mobile video consumption, drives market expansion. Besides, the presence of key industry players and the rise of digital advertising further fuel market growth. With its strong focus on video content creation and consumption, North America remains a central contributor to the online video platform industry.

Chapter 1 Scope and Methodology

1.1 Market scope and definition
1.2 Base estimates and calculations
1.3 Forecast parameters
1.4 Data sources
- 1.4.1 Primary
- 1.4.2 Secondary
  - 1.4.2.1 Paid sources
  - 1.4.2.2 Public sources

Chapter 2 Executive Summary

2.1 Industry 360º synopsis, 2021 - 2032

Chapter 3 Industry Insights

3.1 Industry ecosystem analysis
3.2 Vendor matrix
3.3 Technology and innovation landscape
3.4 Patent analysis
3.5 Key news and initiatives
3.6 Regulatory landscape
3.7 Impact forces
- 3.7.1 Growth drivers
  - 3.7.1.1 Personalized content algorithms
  - 3.7.1.2 Expansion of high-speed internet
  - 3.7.1.3 Mobile device proliferation
  - 3.7.1.4 Original content creation
  - 3.7.1.5 Interactive and live streaming features
- 3.7.2 Industry pitfalls and challenges
  - 3.7.2.1 Content piracy concerns
  - 3.7.2.2 Over-saturation of the market
3.8 Growth potential analysis
3.9 Porter's analysis
- 3.9.1 Supplier power
- 3.9.2 Buyer power
- 3.9.3 Threat of new entrants
- 3.9.4 Threat of substitutes
- 3.9.5 Industry rivalry
3.10 PESTEL analysis

Chapter 4 Competitive Landscape, 2023

4.1 Company market share analysis
4.2 Competitive positioning matrix
4.3 Strategic outlook matrix

Chapter 5 Market Estimates and Forecast, By Type, 2021 - 2032 (USD Million)

5.1 Key trends
5.2 Video analytics
5.3 Video hosting
5.4 Video content management
5.5 Mobile video
5.6 Live steaming
5.7 Others

Chapter 6 Market Estimates and Forecast, By Business model, 2021 - 2032 (USD Million)

6.1 Key trends
6.2 User-generated Content (UGC)
6.3 SaaS Model

Chapter 7 Market Estimates and Forecast, By Application, 2021 - 2032 (USD Million)

7.1 Key trends
7.2 Content creator
7.3 Brand and enterprise

Chapter 8 Market Estimates and Forecast, By Region, 2021 - 2032 (USD Million)

8.1 Key trends
8.2 North America
- 8.2.1 U.S.
- 8.2.2 Canada
8.3 Europe
- 8.3.1 UK
- 8.3.2 Germany
- 8.3.3 France
- 8.3.4 Italy
- 8.3.5 Spain
- 8.3.6 Rest of Europe
8.4 Asia Pacific
- 8.4.1 China
- 8.4.2 India
- 8.4.3 Japan
- 8.4.4 South Korea
- 8.4.5 ANZ
- 8.4.6 Rest of Asia Pacific
8.5 Latin America
- 8.5.1 Brazil
- 8.5.2 Mexico
- 8.5.3 Rest of Latin America
8.6 MEA
- 8.6.1 UAE
- 8.6.2 Saudi Arabia
- 8.6.3 South Africa
- 8.6.4 Rest of MEA