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市场调查报告书
商品编码
1675675

2025 年至 2033 年视讯转码市场按组件（基于软体的解决方案、基于硬体的解决方案）、应用（电信、媒体和娱乐、IT 和游戏、广播等）和地区划分

Video Transcoding Market by Component (Software-based Solution, Hardware-based Solution), Application (Telecommunication, Media and Entertainment, IT and Gaming, Broadcasting, and Others), and Region 2025-2033
出版日期: | 出版商: IMARC | 英文 143 Pages | 商品交期: 2-3个工作天内

价格

2024 年全球视讯转码市场规模达到 22.803 亿美元，2025-2033 年期间的成长率 (CAGR) 为 12.27 % 。推动市场发展的因素多种多样，包括个人智慧型手机的使用率不断增长、数位视讯内容不断增加、以及为更广泛消费者群体提供娱乐的 over-the-top (OTT) 平台的数量不断增加。

视讯转码是指将视讯檔案从一种格式或编解码器转换为另一种格式或编解码器的过程。它涉及解码原始视讯檔案（通常采用特定的压缩格式），然后将其重新编码为不同的格式或编解码器，同时可能修改其他视讯属性，例如解析度、位元率、帧速率或宽高比。它涉及执行解码和编码的专门软体或硬体编码器。它允许将视讯檔案转换为可以在各种装置上播放或串流的格式，例如智慧型手机、平板电脑、智慧型电视、游戏机或媒体播放器。它还可以透过应用不同的编码设定或将其转换为更高品质的编解码器来提高视讯品质。此外，视讯转码可根据网路状况和接收装置的功能动态调整视讯参数。由于这些优势，视讯转码在全球范围内越来越受欢迎。

视讯转码市场趋势：

市场主要受视讯串流需求不断增长的推动。如今，随着线上视讯平台、视讯串流服务和 Over-The-Top (OTT) 媒体供应商的兴起，将视讯内容转码为不同格式和解析度的需求日益增长，以确保与各种装置和网路条件的兼容性。此外，智慧型手机、平板电脑、智慧型电视和其他连网装置的广泛使用造成了平台和作业系统的碎片化格局。视讯转码使内容提供者能够在不同装置和平台上提供视频，满足观众的不同偏好。除此之外，高清 (HD) 和超高清 (UHD) 视讯内容的日益普及需要高效的转码解决方案来处理与这些格式相关的更大的檔案大小和频宽要求。再加上提供可扩展性、灵活性和成本效益的基于云端的转码服务的出现，使企业无需投资专用硬体或基础设施即可利用强大的转码功能，从而推动了市场的成长。此外，视讯内容的快速全球化也加剧了视讯转码的需求，以克服视讯格式、解析度和编解码器的区域差异，并使内容提供者能够在全球范围内分发他们的视讯。

本报告回答的关键问题：

  • 全球视讯转码市场迄今表现如何？
  • 全球市场的驱动因素、限制因素和机会是什么？
  • 每个驱动因素、限制因素和机会对全球市场有何影响？
  • 主要的区域市场有哪些？
  • 哪些国家代表最具吸引力的市场？
  • 根据成分，市场是如何分類的？
  • 市场上最有吸引力的组件是什么？
  • 根据应用，市场区隔是怎么样的？
  • 市场上最有吸引力的应用程式是哪一个？
  • 市场的竞争格局是怎么样的？
  • 全球视讯转码市场的关键参与者/公司是谁？

目录

第 1 章：前言

第 2 章：范围与方法

  • 研究目标
  • 利害关係人
  • 资料来源
    • 主要来源
    • 次要来源
  • 市场评估
    • 自下而上的方法
    • 自上而下的方法
  • 预测方法

第 3 章：执行摘要

第 4 章：简介

  • 概述
  • 主要行业趋势

第 5 章：全球视讯转码市场

  • 市场概况
  • 市场表现
  • COVID-19 的影响
  • 市场预测

第六章：市场细分：按组成部分

  • 基于软体的解决方案
  • 基于硬体的解决方案

第七章：市场区隔：依应用

  • 电信
  • 媒体与娱乐
  • IT 与游戏
  • 广播
  • 其他的

第 8 章：市场区隔：按地区

  • 北美洲
    • 美国
    • 加拿大
  • 亚太
    • 中国
    • 日本
    • 印度
    • 韩国
    • 澳洲
    • 印尼
    • 其他的
  • 欧洲
    • 德国
    • 法国
    • 英国
    • 义大利
    • 西班牙
    • 俄罗斯
    • 其他的
  • 拉丁美洲
    • 巴西
    • 墨西哥
    • 其他的
  • 中东和非洲
    • 市场区隔：依国家

第九章：驱动因素、限制因素与机会

  • 概述
  • 驱动程式
  • 限制
  • 机会

第 10 章：价值链分析

第 11 章：波特五力分析

  • 概述
  • 买家的议价能力
  • 供应商的议价能力
  • 竞争程度
  • 新进入者的威胁
  • 替代品的威胁

第 12 章：价格分析

第 13 章：竞争格局

  • 市场结构
  • 关键参与者
  • 关键参与者简介
    • Akamai Technologies Inc.
    • Amazon Web Services, Inc. (Amazon.com Inc.)
    • Brightcove Inc.
    • Google LLC (Alphabet Inc.)
    • Haivision Systems Inc.
    • Imagine Communications Corp. (The Gores Group LLC)
    • Qencode, Corp.
    • Telestream Inc
    • Vbrick Systems Inc
    • Wowza Media Systems LLC
Product Code: SR112025A7798

The global video transcoding market size reached USD 2,280.3 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 6,806.9 Million by 2033, exhibiting a growth rate (CAGR) of 12.27% during 2025-2033. There are various factors that are driving the market, which include the growing utilization of smartphones among individuals, increasing digital video content, and rising number of over-the-top (OTT) platforms that provide entertainment to a broader consumer base.

Video transcoding refers to the process of converting a video file from one format or codec to another. It involves decoding the original video file, typically in a specific compression format, and then re-encoding it into a different format or codec while potentially modifying other video properties such as resolution, bitrate, frame rate, or aspect ratio. It involves specialized software or hardware encoders performing decoding and encoding. It allows video files to be converted into formats that can be played or streamed on various devices, such as smartphones, tablets, smart TVs, gaming consoles, or media players. It is also utilized to enhance the quality of a video by applying different encoding settings or converting it to a higher-quality codec. In addition, video transcoding can dynamically adjust the video parameters based on the network conditions and the receiving device's capabilities. Owing to these benefits, video transcoding is gaining popularity across the globe.

Video Transcoding Market Trends:

The market is primarily driven by the increasing demand for video streaming. Nowadays, with the rise of online video platforms, video streaming services, and Over-The-Top (OTT) media providers, there is a growing need to transcode video content into different formats and resolutions to ensure compatibility with various devices and network conditions. In addition, the widespread use of smartphones, tablets, smart TVs, and other connected devices has created a fragmented landscape of platforms and operating systems. Video transcoding enables content providers to deliver videos across different devices and platforms, catering to the diverse preferences of viewers. Besides this, the increasing popularity of high-definition (HD) and Ultra-High Definition (UHD) video content requires efficient transcoding solutions to handle the larger file sizes and bandwidth requirements associated with these formats. This, coupled with the emergence of cloud-based transcoding services that offer scalability, flexibility, and cost-efficiency, allowing businesses to leverage powerful transcoding capabilities without investing in dedicated hardware or infrastructure, is propelling the market growth. Moreover, the rapid video content globalization is escalating the demand for video transcoding to overcome regional differences in video formats, resolutions, and codecs and enable content providers to distribute their videos globally.

Key Market Segmentation:

Component Insights:

  • Software-based Solution
  • Hardware-based Solution

Application Insights:

  • Telecommunication
  • Media and Entertainment
  • IT and Gaming
  • Broadcasting
  • Others

Regional Insights:

  • North America
  • United States
  • Canada
  • Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Russia
  • Others
  • Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
  • Others
  • Latin America
  • Brazil
  • Mexico
  • Others
  • Middle East and Africa
  • The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America was the largest market for video transcoding. Some of the factors driving the North America video transcoding market included the increasing video streaming, the surging sales of smartphones, and the rising video content globalization.

Competitive Landscape:

  • The report has also provided a comprehensive analysis of the competitive landscape in the global video transcoding market. Detailed profiles of all major companies have also been provided. Some of the companies covered include Akamai Technologies Inc., Amazon Web Services, Inc. (Amazon.com Inc.), Brightcove Inc., Google LLC (Alphabet Inc.), Haivision Systems Inc., Imagine Communications Corp. (The Gores Group LLC), Qencode, Corp., Telestream Inc, Vbrick Systems Inc, Wowza Media Systems LLC, etc. Kindly note that this only represents a partial list of companies, and the complete list has been provided in the report.

Key Questions Answered in This Report:

  • How has the global video transcoding market performed so far, and how will it perform in the coming years ?
  • What are the drivers, restraints, and opportunities in the global market ?
  • What is the impact of each driver, restraint, and opportunity on the global market ?
  • What are the key regional markets ?
  • Which countries represent the most attractive market ?
  • What is the breakup of the market based on the component ?
  • Which is the most attractive component in the market ?
  • What is the breakup of the market based on the application ?
  • Which is the most attractive application in the market ?
  • What is the competitive structure of the market ?
  • Who are the key players/companies in the global video transcoding market ?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

  • 4.1 Overview
  • 4.2 Key Industry Trends

5 Global Video Transcoding Market

  • 5.1 Market Overview
  • 5.2 Market Performance
  • 5.3 Impact of COVID-19
  • 5.4 Market Forecast

6 Market Breakup by Component

  • 6.1 Software-based Solution
    • 6.1.1 Market Trends
    • 6.1.2 Market Forecast
  • 6.2 Hardware-based Solution
    • 6.2.1 Market Trends
    • 6.2.2 Market Forecast

7 Market Breakup by Application

  • 7.1 Telecommunication
    • 7.1.1 Market Trends
    • 7.1.2 Market Forecast
  • 7.2 Media and Entertainment
    • 7.2.1 Market Trends
    • 7.2.2 Market Forecast
  • 7.3 IT and Gaming
    • 7.3.1 Market Trends
    • 7.3.2 Market Forecast
  • 7.4 Broadcasting
    • 7.4.1 Market Trends
    • 7.4.2 Market Forecast
  • 7.5 Others
    • 7.5.1 Market Trends
    • 7.5.2 Market Forecast

8 Market Breakup by Region

  • 8.1 North America
    • 8.1.1 United States
      • 8.1.1.1 Market Trends
      • 8.1.1.2 Market Forecast
    • 8.1.2 Canada
      • 8.1.2.1 Market Trends
      • 8.1.2.2 Market Forecast
  • 8.2 Asia-Pacific
    • 8.2.1 China
      • 8.2.1.1 Market Trends
      • 8.2.1.2 Market Forecast
    • 8.2.2 Japan
      • 8.2.2.1 Market Trends
      • 8.2.2.2 Market Forecast
    • 8.2.3 India
      • 8.2.3.1 Market Trends
      • 8.2.3.2 Market Forecast
    • 8.2.4 South Korea
      • 8.2.4.1 Market Trends
      • 8.2.4.2 Market Forecast
    • 8.2.5 Australia
      • 8.2.5.1 Market Trends
      • 8.2.5.2 Market Forecast
    • 8.2.6 Indonesia
      • 8.2.6.1 Market Trends
      • 8.2.6.2 Market Forecast
    • 8.2.7 Others
      • 8.2.7.1 Market Trends
      • 8.2.7.2 Market Forecast
  • 8.3 Europe
    • 8.3.1 Germany
      • 8.3.1.1 Market Trends
      • 8.3.1.2 Market Forecast
    • 8.3.2 France
      • 8.3.2.1 Market Trends
      • 8.3.2.2 Market Forecast
    • 8.3.3 United Kingdom
      • 8.3.3.1 Market Trends
      • 8.3.3.2 Market Forecast
    • 8.3.4 Italy
      • 8.3.4.1 Market Trends
      • 8.3.4.2 Market Forecast
    • 8.3.5 Spain
      • 8.3.5.1 Market Trends
      • 8.3.5.2 Market Forecast
    • 8.3.6 Russia
      • 8.3.6.1 Market Trends
      • 8.3.6.2 Market Forecast
    • 8.3.7 Others
      • 8.3.7.1 Market Trends
      • 8.3.7.2 Market Forecast
  • 8.4 Latin America
    • 8.4.1 Brazil
      • 8.4.1.1 Market Trends
      • 8.4.1.2 Market Forecast
    • 8.4.2 Mexico
      • 8.4.2.1 Market Trends
      • 8.4.2.2 Market Forecast
    • 8.4.3 Others
      • 8.4.3.1 Market Trends
      • 8.4.3.2 Market Forecast
  • 8.5 Middle East and Africa
    • 8.5.1 Market Trends
    • 8.5.2 Market Breakup by Country
    • 8.5.3 Market Forecast

9 Drivers, Restraints, and Opportunities

  • 9.1 Overview
  • 9.2 Drivers
  • 9.3 Restraints
  • 9.4 Opportunities

10 Value Chain Analysis

11 Porters Five Forces Analysis

  • 11.1 Overview
  • 11.2 Bargaining Power of Buyers
  • 11.3 Bargaining Power of Suppliers
  • 11.4 Degree of Competition
  • 11.5 Threat of New Entrants
  • 11.6 Threat of Substitutes

12 Price Analysis

13 Competitive Landscape

  • 13.1 Market Structure
  • 13.2 Key Players
  • 13.3 Profiles of Key Players
    • 13.3.1 Akamai Technologies Inc.
      • 13.3.1.1 Company Overview
      • 13.3.1.2 Product Portfolio
      • 13.3.1.3 Financials
      • 13.3.1.4 SWOT Analysis
    • 13.3.2 Amazon Web Services, Inc. (Amazon.com Inc.)
      • 13.3.2.1 Company Overview
      • 13.3.2.2 Product Portfolio
      • 13.3.2.3 SWOT Analysis
    • 13.3.3 Brightcove Inc.
      • 13.3.3.1 Company Overview
      • 13.3.3.2 Product Portfolio
      • 13.3.3.3 Financials
    • 13.3.4 Google LLC (Alphabet Inc.)
      • 13.3.4.1 Company Overview
      • 13.3.4.2 Product Portfolio
      • 13.3.4.3 SWOT Analysis
    • 13.3.5 Haivision Systems Inc.
      • 13.3.5.1 Company Overview
      • 13.3.5.2 Product Portfolio
      • 13.3.5.3 Financials
    • 13.3.6 Imagine Communications Corp. (The Gores Group LLC)
      • 13.3.6.1 Company Overview
      • 13.3.6.2 Product Portfolio
    • 13.3.7 Qencode, Corp.
      • 13.3.7.1 Company Overview
      • 13.3.7.2 Product Portfolio
    • 13.3.8 Telestream Inc
      • 13.3.8.1 Company Overview
      • 13.3.8.2 Product Portfolio
    • 13.3.9 Vbrick Systems Inc
      • 13.3.9.1 Company Overview
      • 13.3.9.2 Product Portfolio
    • 13.3.10 Wowza Media Systems LLC
      • 13.3.10.1 Company Overview
      • 13.3.10.2 Product Portfolio

Kindly note that this only represents a partial list of companies, and the complete list has been provided in the report.

List of Figures

  • Figure 1: Global: Video Transcoding Market: Major Drivers and Challenges
  • Figure 2: Global: Video Transcoding Market: Sales Value (in Million USD), 2019-2024
  • Figure 3: Global: Video Transcoding Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 4: Global: Video Transcoding Market: Breakup by Component (in %), 2024
  • Figure 5: Global: Video Transcoding Market: Breakup by Application (in %), 2024
  • Figure 6: Global: Video Transcoding Market: Breakup by Region (in %), 2024
  • Figure 7: Global: Video Transcoding (Software-based Solution) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 8: Global: Video Transcoding (Software-based Solution) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 9: Global: Video Transcoding (Hardware-based Solution) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 10: Global: Video Transcoding (Hardware-based Solution) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 11: Global: Video Transcoding (Telecommunication) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 12: Global: Video Transcoding (Telecommunication) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 13: Global: Video Transcoding (Media and Entertainment) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 14: Global: Video Transcoding (Media and Entertainment) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 15: Global: Video Transcoding (IT and Gaming) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 16: Global: Video Transcoding (IT and Gaming) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 17: Global: Video Transcoding (Broadcasting) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 18: Global: Video Transcoding (Broadcasting) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 19: Global: Video Transcoding (Other Applications) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 20: Global: Video Transcoding (Other Applications) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 21: North America: Video Transcoding Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 22: North America: Video Transcoding Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 23: United States: Video Transcoding Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 24: United States: Video Transcoding Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 25: Canada: Video Transcoding Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 26: Canada: Video Transcoding Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 27: Asia-Pacific: Video Transcoding Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 28: Asia-Pacific: Video Transcoding Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 29: China: Video Transcoding Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 30: China: Video Transcoding Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 31: Japan: Video Transcoding Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 32: Japan: Video Transcoding Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 33: India: Video Transcoding Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 34: India: Video Transcoding Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 35: South Korea: Video Transcoding Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 36: South Korea: Video Transcoding Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 37: Australia: Video Transcoding Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 38: Australia: Video Transcoding Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 39: Indonesia: Video Transcoding Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 40: Indonesia: Video Transcoding Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 41: Others: Video Transcoding Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 42: Others: Video Transcoding Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 43: Europe: Video Transcoding Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 44: Europe: Video Transcoding Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 45: Germany: Video Transcoding Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 46: Germany: Video Transcoding Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 47: France: Video Transcoding Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 48: France: Video Transcoding Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 49: United Kingdom: Video Transcoding Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 50: United Kingdom: Video Transcoding Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 51: Italy: Video Transcoding Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 52: Italy: Video Transcoding Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 53: Spain: Video Transcoding Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 54: Spain: Video Transcoding Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 55: Russia: Video Transcoding Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 56: Russia: Video Transcoding Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 57: Others: Video Transcoding Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 58: Others: Video Transcoding Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 59: Latin America: Video Transcoding Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 60: Latin America: Video Transcoding Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 61: Brazil: Video Transcoding Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 62: Brazil: Video Transcoding Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 63: Mexico: Video Transcoding Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 64: Mexico: Video Transcoding Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 65: Others: Video Transcoding Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 66: Others: Video Transcoding Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 67: Middle East and Africa: Video Transcoding Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 68: Middle East and Africa: Video Transcoding Market: Breakup by Country (in %), 2024
  • Figure 69: Middle East and Africa: Video Transcoding Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 70: Global: Video Transcoding Industry: Drivers, Restraints, and Opportunities
  • Figure 71: Global: Video Transcoding Industry: Value Chain Analysis
  • Figure 72: Global: Video Transcoding Industry: Porter's Five Forces Analysis

List of Tables

  • Table 1: Global: Video Transcoding Market: Key Industry Highlights, 2024 & 2033
  • Table 2: Global: Video Transcoding Market Forecast: Breakup by Component (in Million USD), 2025-2033
  • Table 3: Global: Video Transcoding Market Forecast: Breakup by Application (in Million USD), 2025-2033
  • Table 4: Global: Video Transcoding Market Forecast: Breakup by Region (in Million USD), 2025-2033
  • Table 5: Global: Video Transcoding Market: Competitive Structure
  • Table 6: Global: Video Transcoding Market: Key Players