短影片平台市场（按平台类型、收益模式和地区划分）

短影片平台市场规模预计在 2025 年达到 534.8 亿美元，预计到 2032 年将达到 1062.2 亿美元，2025 年至 2032 年的年复合成长率（CAGR）为 10.3%。

该市场是一个快速发展的数位娱乐生态系统。这些平台託管和分发短影片内容，时长从15秒到几分钟不等，并已成为社群媒体的主导力量。智慧型手机普及率的提高和网路连线的改善，大大促进了这一细分市场的成长。短影片平台已成为品牌行销、网红商务、教育内容传送和社交互动的有力工具。该市场包含各种类型的平台，包括独立的短影片应用程式和整合到现有社交媒体网路中的功能。

市场动态

智慧型手机的高普及率和行动互联网基础设施的不断完善，使得互联网得以广泛普及，用户能够轻鬆地创作、共用和消费短影片内容。尤其在年轻人群体中，人们对视觉叙事的偏好推动了平台的普及，而内容创作工具的普及也使数百万用户成为内容创作者。此外，人工智慧和机器学习演算法在个人化内容推荐方面的日益融合，显着提高了用户的参与度和留存率。然而，市场必须面对日益严格的监管审查、资料隐私和内容审核方面的挑战，以及对数位成瘾及其对心理健康影响的担忧。

地缘政治紧张局势也导致部分地区平台被禁，造成市场分散和用户接受度下降。此外，现有市场饱和以及内容创作者收益计画的巨额投资需求，为新兴平台带来了财务挑战。儘管存在这些限制因素，但透过向尚未开发的地理市场扩张、与电商平台整合开展社交商务以及开发教育和专业内容等专业内容类别，该市场仍蕴藏着巨大的商机。虚拟实境 (VR) 和扩增实境)技术的兴起，加上日益增长的直播整合趋势，正在为平台差异化和产生收入新的机会。

研究的主要特点

• 本报告对全球短影片平台市场进行了详细分析，并提供了预测期（2025-2032）的市场规模（十亿美元）和年复合成长率（CAGR%），假设 2024 年为基准年。
• 它还强调了各个领域的潜在商机，并解释了该市场的有吸引力的投资提案矩阵。
• 它还提供了有关市场驱动因素、限制因素、机会、新产品发布和核准、市场趋势、区域前景和主要企业采用的竞争策略的重要见解。
• 它根据公司亮点、产品系列、关键亮点、财务业绩和策略等参数概述了全球短影片平台市场的主要企业。
• 本报告的见解将使负责人和企业经营团队能够就未来的产品发布、新兴趋势、市场扩张和行销策略做出明智的决策。
• 本研究报告针对该产业的各个相关人员，包括投资者、供应商、产品製造商、经销商、新进业者和财务分析师。
• 相关人员可以透过用于全球短影片平台市场分析的各种策略矩阵轻鬆做出决策。

目录

第一章 调查目的与前提条件

• 研究目标
• 先决条件
• 简称

第二章 市场展望

• 报告描述
  • 市场定义和范围
• 执行摘要

第三章市场动态、法规与趋势分析

• 市场动态
• 影响分析
• 监管情景
• 产品发布/核准
• PEST分析
• 波特分析
• 市场机会
• 监管情景
• 产业趋势

4. 2020-2032 年全球短影片平台市场（依平台类型）

• 介绍
• 行动优先应用
• 基于网路
• 智慧电视应用

5. 2020-2032 年全球短影片平台市场收益模式分析

• 介绍
• 基于广告
• 基于订阅
• 交易

6. 2020-2032 年全球短影片平台市场（按地区）

• 介绍
• 北美洲
  • 美国
  • 加拿大
• 拉丁美洲
  • 巴西
  • 阿根廷
  • 墨西哥
  • 其他拉丁美洲
• 欧洲
  • 德国
  • 英国
  • 西班牙
  • 法国
  • 义大利
  • 俄罗斯
  • 其他欧洲国家
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 澳洲
  • 韩国
  • 东南亚国协
  • 其他亚太地区
• 中东
  • 海湾合作委员会国家
  • 以色列
  • 其他中东地区
• 非洲
  • 南非
  • 北非
  • 中部非洲

第七章 竞争态势

• ByteDance（TikTok）
• YouTube Shorts（Google/Alphabet）
• Instagram Reels（Meta）
• Snapchat Spotlight
• Triller
• Kuaishou（Kwai）
• MX TakaTak
• Moj
• Byte
• Likee
• Roposo
• Dubsmash
• Chingari
• Firework
• DramaBox

第 8 章分析师建议

• 机会
• 一致的机会地图

第九章参考文献与调查方法

• 参考
• 调查方法
• 关于出版商

Short Video Platforms Market is estimated to be valued at USD 53.48 Bn in 2025 and is expected to reach USD 106.22 Bn by 2032, growing at a compound annual growth rate (CAGR) of 10.3% from 2025 to 2032.

The market represents a fast-evolving digital entertainment ecosystem. These platforms host and distribute brief video content, ranging from 15 seconds to several minutes, becoming a dominant force in the social media landscape. The popularity of smartphones, coupled with improved internet connectivity, has greatly added to the growth of this market segment. Short video platforms have become a powerful tool for brand marketing, influencer commerce, educational content delivery, and social interaction. The market includes many different platform types, including standalone short-form video applications and integrated features within existing social media networks.

Market Dynamics

The high adoption of smartphones and improved mobile internet infrastructure have created wide accessibility to internet, helping users easily create, share, and consume short-form video content. The preference for visual storytelling, especially in younger demographics, has added to platform adoption rates, while the democratization of content creation tools has allowed millions of users to become content creators. Additionally, the increasing integration of artificial intelligence and machine learning algorithms for personalized content recommendations has significantly enhanced user engagement and retention rates. However, the market will need to face intensifying regulatory scrutiny regarding data privacy, content moderation challenges, and concerns over digital addiction and mental health impacts.

Geopolitical tensions have also caused platform bans in some regions, creating market fragmentation and adoption barriers. Furthermore, the saturation of established markets and the substantial investment requirements for content creator monetization programs pose financial challenges for emerging platforms. Despite these constraints, the market presents substantial opportunities through the expansion into underserved geographical markets, integration with e-commerce platforms for social commerce, and the development of specialized content categories such as educational and professional content. The emergence of virtual and augmented reality technologies, coupled with the growing trend of live streaming integration, offers additional avenues for platform differentiation and revenue generation, while the increasing adoption of short video content by traditional media companies and brands for marketing purposes continues to drive advertising revenue growth.

Key Features of the Study

• This report provides in-depth analysis of the global short video platforms market, and provides market size (USD Billion) and compound annual growth rate (CAGR%) for the forecast period (2025-2032), considering 2024 as the base year
• It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
• This study also provides key insights about market drivers, restraints, opportunities, new product launches or approvals, market trends, regional outlook, and competitive strategies adopted by key players
• It profiles key players in the global short video platforms market based on the following parameters - company highlights, products portfolio, key highlights, financial performance, and strategies
• Key companies covered as a part of this study include ByteDance (TikTok), YouTube Shorts (Google/Alphabet), Instagram Reels (Meta), Snapchat Spotlight, Triller, Kuaishou (Kwai), MX TakaTak, Moj, Byte, Likee, Roposo, Dubsmash, Chingari, Firework, and DramaBox
• Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
• The global short video platforms market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts
• Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global short video platforms market

Market Segmentation

• Platform Type Insights (Revenue, USD Bn, 2020 - 2032)
  • Mobile First Apps
  • Web Based
  • Smart TV Apps
• Monetization Model Insights (Revenue, USD Bn, 2020 - 2032)
  • Advertising Based
  • Subscription Based
  • Transactional
• Regional Insights (Revenue, USD Bn, 2020 - 2032)
  • North America
  • U.S.
  • Canada
  • Latin America
  • Brazil
  • Argentina
  • Mexico
  • Rest of Latin America
  • Europe
  • Germany
  • U.K.
  • Spain
  • France
  • Italy
  • Russia
  • Rest of Europe
  • Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
  • ASEAN
  • Rest of Asia Pacific
  • Middle East
  • GCC Countries
  • Israel
  • Rest of Middle East
  • Africa
  • South Africa
  • North Africa
  • Central Africa
• Key Players Insights
  • ByteDance (TikTok)
  • YouTube Shorts (Google/Alphabet)
  • Instagram Reels (Meta)
  • Snapchat Spotlight
  • Triller
  • Kuaishou (Kwai)
  • MX TakaTak
  • Moj
  • Byte
  • Likee
  • Roposo
  • Dubsmash
  • Chingari
  • Firework
  • DramaBox

Table of Contents

1. Research Objectives and Assumptions

• Research Objectives
• Assumptions
• Abbreviations

2. Market Purview

• Report Description
  • Market Definition and Scope
• Executive Summary
  • Global Short Video Platforms Market, By Platform Type
  • Global Short Video Platforms Market, By Monetization Model
  • Global Short Video Platforms Market, By Region

3. Market Dynamics, Regulations, and Trends Analysis

• Market Dynamics
• Impact Analysis
• Key Highlights
• Regulatory Scenario
• Product Launches/Approvals
• PEST Analysis
• PORTER's Analysis
• Market Opportunities
• Regulatory Scenario
• Key Developments
• Industry Trends

4. Global Short Video Platforms Market, By Platform Type, 2020-2032, (USD Bn)

• Introduction
  • Market Share Analysis, 2025 and 2032 (%)
  • Y-o-Y Growth Analysis, 2021 - 2032
  • Segment Trends
• Mobile First Apps
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
• Web Based
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
• Smart TV Apps
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)

5. Global Short Video Platforms Market, By Monetization Model, 2020-2032, (USD Bn)

• Introduction
  • Market Share Analysis, 2025 and 2032 (%)
  • Y-o-Y Growth Analysis, 2021 - 2032
  • Segment Trends
• Advertising Based
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
• Subscription Based
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
• Transactional
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)

6. Global Short Video Platforms Market, By Region, 2020 - 2032, Value (USD Bn)

• Introduction
  • Market Share (%) Analysis, 2025, 2028 & 2032, Value (USD Bn)
  • Market Y-o-Y Growth Analysis (%), 2021 - 2032, Value (USD Bn)
  • Regional Trends
• North America
  • Introduction
  • Market Size and Forecast, By Platform Type, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Monetization Model, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
    • U.S.
    • Canada
• Latin America
  • Introduction
  • Market Size and Forecast, By Platform Type, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Monetization Model, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
    • Brazil
    • Argentina
    • Mexico
    • Rest of Latin America
• Europe
  • Introduction
  • Market Size and Forecast, By Platform Type, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Monetization Model, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
    • Germany
    • U.K.
    • Spain
    • France
    • Italy
    • Russia
    • Rest of Europe
• Asia Pacific
  • Introduction
  • Market Size and Forecast, By Platform Type, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Monetization Model, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
    • China
    • India
    • Japan
    • Australia
    • South Korea
    • ASEAN
    • Rest of Asia Pacific
• Middle East
  • Introduction
  • Market Size and Forecast, By Platform Type, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Monetization Model, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
    • GCC Countries
    • Israel
    • Rest of Middle East
• Africa
  • Introduction
  • Market Size and Forecast, By Platform Type, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Monetization Model, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Country/Region, 2020 - 2032, Value (USD Bn)
    • South Africa
    • North Africa
    • Central Africa

7. Competitive Landscape

• ByteDance (TikTok)
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• YouTube Shorts (Google/Alphabet)
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Instagram Reels (Meta)
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Snapchat Spotlight
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Triller
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Kuaishou (Kwai)
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• MX TakaTak
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Moj
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Byte
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Likee
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Roposo
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Dubsmash
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Chingari
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Firework
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• DramaBox
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies

8. Analyst Recommendations

• Wheel of Fortune
• Analyst View
• Coherent Opportunity Map

9. References and Research Methodology

• References
• Research Methodology
• About us