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ATSC 3.0：视讯服务的影响与机遇
市场调查报告书
商品编码
1394231

ATSC 3.0：视讯服务的影响与机遇

ATSC 3.0: Impact and Opportunity for Video Services
出版日期: | 出版商: Parks Associates | 英文 | 商品交期: 最快1-2个工作天内

价格

消费者对内容和服务有更多选择的需求导致了影片分发的范式转移。 现在，消费者观看 IP 串流内容的时间比观看广播或传统付费电视影片的时间还要多。 ATSC 3.0 是基于 IP 的下一代广播技术，为广播公司开闢了新的可能性，并有可能改变视讯市场。

本报告详细介绍了不断变化的视讯消费习惯，概述了 ATSC 3.0，并介绍了目前实施 ATSC 3.0 的主要广播公司和服务提供者。 我们也正在评估对整个视讯生态系统的影响，包括传统公司和串流媒体公司。

范例


上市公司

  • Ad Insertion Platform Sàrl
  • 先进电视系统委员会 (ATSC)
  • 阿特梅
  • 亚特兰大 DTH (ADTH)
  • 阿凡奇
  • 国会广播公司/WRAL-TV
  • DigiCAP
  • E.W.史克里普斯公司
  • EZDRM, Inc.
  • 吉尼亚科技
  • 谐波
  • Heartland 视讯系统 (HPV)
  • 惠普企业 (HPE)
  • iWedia S.A.
  • Ad Insertion Platform Sàrl
  • Advanced Television Systems Committee (ATSC)
  • Ateme
  • Atlanta DTH (ADTH)
  • Avanci
  • Capitol Broadcasting Company/WRAL-TV
  • DigiCAP
  • The E.W. Scripps Company
  • EZDRM, Inc.
  • Geniatech
  • Harmonic
  • Heartland Video Systems (HPV)
  • Hewlett Packard Enterprise (HPE)
  • iWedia S.A.
  • Manhattan-Digital LLC
  • MediaTek
  • PBS North Carolina/WUNC-TV
  • Pearl TV
  • Resillion
  • SiliconDust
  • Sinclair Broadcast Group
  • SpectraRep
  • SpectraRep, LLC
  • Tolka
  • Unisoft
  • Verance
  • Via Licensing Alliance
  • ZapperBox
  • Zinwell

目录

概述

什么是 ATSC3.0？

  • 为什么 ATSC 3.0 很重要

ATSC 3.0的优点

  • IP架构
  • 改进了视频
  • 增强音频
  • 互动式使用者体验
  • 浮水印
  • 资料收集
  • 讯号的优点
  • 资料投射
  • 安全
  • 面向未来且便携

目前状态：正在迁移

  • 地理范围和市场范围
  • 检视选项
  • NEXTGEN TV 认证
  • 电视
  • 升级附属设备
  • 数位版权管理 (DRM)：ATSC 3.0 的关键组成部分

资料广播：娱乐以外的应用

  • 远距教育/学习
  • 新资料网络
  • 紧急通讯
  • 物联网

成长的驱动因素与障碍

  • 频谱挑战
  • 向 FCC 提出上诉
  • 消费者意识
  • 需要经济实惠的观看解决方案
  • DRM 争议
  • 高解析度内容

ATSC 3.0 的影响

  • 对于广播电台
  • 对于消费者
  • 适用于 OTT 串流服务
  • 对于内容所有者
  • 对于广告商

ATSC 3.0技术提供者

附录

SYNOPSIS:

Consumer demand for choice in content and services has led to a paradigm shift in video delivery. Consumers now spend more time streaming content over IP than watching broadcast video or video delivered via legacy pay-TV methods. ATSC 3.0, the next generation of broadcast technology, built on IP, opens new possibilities to broadcasters and has the potential to transform the video market.

This report details shifting video consumption habits, provides an overview of ATSC 3.0, and profiles leading broadcasters and service providers deploying it today. It also assesses implications for the full video ecosystem, including both traditional and streaming players.

SAMPLE VIEW


ANALYST INSIGHT:

"ATSC 3.0 (marketed to consumers as NEXTGEN TV) has the potential to pump new life into broadcast TV, with benefits for viewers and increased revenue opportunities for broadcasters. It offers an improved entertainment experience for viewers and allows broadcasters to offer more programming with additional revenue-generating advertising spots, enables new interactive ads with more precise targeting, and offers new, cost-effective ways to securely distribute data to many recipients," said Alan Bullock, Senior Contributing Analyst, Parks Associates.

Companies Mentioned:

  • Ad Insertion Platform Sàrl
  • Advanced Television Systems Committee (ATSC)
  • Ateme
  • Atlanta DTH (ADTH)
  • Avanci
  • Capitol Broadcasting Company / WRAL-TV
  • DigiCAP
  • The E.W. Scripps Company
  • EZDRM, Inc.
  • Geniatech
  • Harmonic
  • Heartland Video Systems (HPV)
  • Hewlett Packard Enterprise (HPE)
  • iWedia S.A.
  • Manhattan-Digital LLC
  • MediaTek
  • PBS North Carolina / WUNC-TV
  • Pearl TV
  • Resillion
  • SiliconDust
  • Sinclair Broadcast Group
  • SpectraRep
  • SpectraRep, LLC
  • Tolka
  • Unisoft
  • Verance
  • Via Licensing Alliance
  • ZapperBox
  • Zinwell

Table of Contents

Bottom Line

What is ATSC 3.0?

  • Why ATSC 3.0 Matters

ATSC 3.0 Advantages

  • IP Architecture
  • Improved Video
  • Enhanced Audio
  • Interactive User Experience
  • Watermarking
  • Data Collection
  • Signal Advantages
  • Datacasting
  • Security
  • Future-Proof and Portable

Current Status - In Transition

  • Geographic and Market Coverage
  • Viewing Options
  • NEXTGEN TV Certification
  • Televisions
  • Upgrade Accessory Devices
  • Digital Rights Management (DRM): A Critical Component of ATSC 3.0

Datacasting: Applications Beyond Entertainment

  • Remote Education and Learning
  • New Data Networks
  • Emergency Communications
  • Internet of Things (IoT)

Growth Drivers and Barriers

  • Spectrum Challenges
  • Appeal to FCC
  • Consumer Awareness
  • A Need for Affordable Viewing Solutions
  • DRM Battles
  • High Resolution Content

ATSC 3.0 Implications

  • For Broadcasters
  • For Consumers
  • For OTT Streaming Services
  • For Content Owners
  • For Advertisers

ATSC 3.0 Technology Providers

Appendix

  • Glossary
  • Parks Associates Entertainment Video Ecosystem
  • Companies Briefed or Researched for This Report

List of Figures

  • NEXTGEN TV logo from the Consumer Technology Association
  • Cord Cutters vs. Cord Nevers (2022-2023)
  • Penetration of Traditional Pay-TV vs. OTT Video Services (2017-2023)
  • Number of OTT Service Subscriptions per Household (2016-2023)
  • Total Monthly Spending on OTT Services (2021-2023)
  • TV Antenna Ownership and/or Intent to Purchase (2022-2023)
  • TV Antenna Owners for Whom OTA is First Choice for Various Types of Content
  • Watermarking Delivers NextGen Experiences to Every TV
  • US Cities in Which ATSC 3.0 Broadcasting is On the Air or Coming Soon (October 17, 2023)
  • ADTH NEXTGEN TV Box
  • ZapperBox M1
  • SiliconDust HDHomeRun FLEX 4K
  • Fourth Generation Tablo OTA DVR
  • Prototype Digital Paging System Receiver
  • SpectraRep AlertNow Receiver
  • Current ATSC 3.0 TV Stations in Raleigh/Durham/Fayetteville, NC
  • Subchannels of ATSC 3.0 Lighthouse Station WRDC in Raleigh/Durham/Fayetteville, NC
  • Subchannels of ATSC 3.0 Lighthouse Station WNGT-CD in Raleigh/Durham/Fayetteville, NC
  • Entertainment Video Services Ecosystem