危机有社群影音平台 - AV产业吗

本报告研究和分析社群影片平台市场，提供数位广告收入的主要趋势、主要参与者的服务和定位、市场前景和课题等资讯。它还提供了 2029 年之前数位视讯广告市场的预测。

目录

第1章 摘要整理

第2章 市场动态

• 数位影片广告市场
• 社群影音的使用

第3章 企业简介

• YouTube
• TikTok
• Facebook - Instagram - Meta
• Snapchat
• Twitch

第4章 课题及预测

• 平台视讯格式标准化
• YouTube 和 TikTok 加强开发智慧电视
• 社群影片平台作为内容创作者的媒介
• 数位视讯广告市场的统一
• 电视台和版权所有者的机会
• 社群影片平台的动态如何？
• 数位（影片）广告市场预测（截至 2029 年）

This report examines the market for social video platforms and their impact on the audiovisual entertainment sector, integrating the 'creator economy'* into the study.

The first part presents the main trends in digital advertising revenues, focusing on video and the growing use of social video.

Next, the offerings and positioning of the major players in this environment (YouTube, TikTok, Facebook, Instagram, Snapchat, Twitch) are presented in the form of detailed profiles. Case studies illustrate the strategies employed by the most popular creators and audiovisual industry professionals, platform by platform.

Finally, the market outlook and challenges are discussed in terms of the evolution of video formats, the growing role of Smart TV, the development of the creative economy, and the opportunities and threats in the market-particularly for professional entertainment players. Forecasts for the digital video advertising market up to 2029 are also provided

Table of Contents

1. Executive summary

2. Market dynamics

• 2.1. Digital video advertising market
• 2.2. The uses of social video

3. Player profiles

• 3.1 YouTube
• 3.2. TikTok
• 3.3. Facebook - Instagram - Meta
• 3.4. Snapchat
• 3.5. Twitch

4. Challenges and prospects

• 4.1. Standardization of video formats for platforms
• 4.2 YouTube and TikTok step up their Smart TV initiatives
• 4.3. Social video platforms as a medium for content creators
• 4.4. Unification of the digital video advertising market
• 4.5. Opportunities for TV channels and rights holders
• 4.6. What are the dynamics for social video platforms?
• 4.7. Digital (video) advertising market forecasts to 2029