消费者的AI解决方案认识与利用

在过去的十年中，品牌已将人工智慧/机器学习技术引入他们的产品、服务和工作流程中，以增强他们的功能集，并使他们提供的解决方案更加智能、更加独立、更加个性化。

范例视图

面向消费者的生成式人工智慧应用是许多消费者第一次接触人工智慧。这就需要对人工智慧是什么、它如何运作、如何控制它以及它的能力限制提出新的问题。

本报告提供消费者的AI解决方案认识归结着使用概况的相关调查，提供消费者认识层级，生成AI的使用目的，初期的使用者的简介，利用的疑虑，消费者高度关注的AI功能等分析。

目录

调查手法·定义

重要用语·定义

摘要整理

• 新一代人工智慧应用
• 生成式人工智慧应用：引领消费性科技进入新时代
• 一代AI使用状况及认知品类
• 了解生成式人工智慧应用
• 由学生和产消者领导
• 人工智慧科技的认知
• 对人工智慧的担忧
• 智慧音箱或智慧显示器的拥有量趋势
• 使用新一代人工智慧工具
• 美国每个网路家庭的平均连网设备总数
• 校准智慧型装置并开始日常工作的建议方法
• 消费者对互联生活产业 AI/ML 应用的需求
  • 网路
  • 娱乐
  • 能源
  • 穿戴式
  • 安全性&保全

生成式人工智慧应用：认知与使用

• 对生成式人工智慧应用的认识
• 对生成式人工智慧应用的认知度：依技术采用情况分类
• 智慧型装置：意识
• 对生成式人工智慧应用的认识
• 对生成式人工智慧应用的认知：性别
• 远距工作者对生成式人工智慧应用的认知度
• 由于追求增加娱乐时间，新一代人工智慧工具的平均认知度有所提高
• 人工智慧技术的用例
• 一代AI使用状况及认知品类
• 人工智慧使用状况：依年龄分类
• 人工智慧使用状况：学生/专家
• 人工智慧技术的使用频率
• 每週至少使用一次人工智慧应用的人数百分比
• 一代人工智慧工具的使用：按电脑作业系统

消费者认知：人工智慧应用

• 阻碍生成式人工智慧工具使用的因素
• 阻碍人工智慧技术使用的因素：依年龄分类
• 资料隐私和安全问题成为使用生成式人工智慧技术的障碍：教育机构
• 资料隐私和安全问题阻碍了生成式人工智慧技术的使用：按家庭收入划分
• 人工智慧科技的认知
• 对人工智慧技术的认知度：依人工智慧的使用状况分类
• 对人工智慧技术的认知度：依个人使用频率划分
• 对人工智慧技术的认知度：依年龄划分
• 人工智慧正在积极影响远距工作者的职业生活
• 从我出于职业原因使用人工智慧的频率来看，人工智慧对我的职业生活产生了积极影响。

消费者对人工智慧的担忧

• 对人工智慧技术的担忧
• 对人工智慧技术的担忧：使用者与非用户
• 对人工智慧技术的担忧：按年龄划分
• 对人工智慧技术的担忧：按教育机构划分
• 由于远距工作人员担心人工智慧对就业市场的影响

语音助理：人工智慧的最前线

• 智慧音箱或智慧显示器的拥有量趋势
• 用于控制智慧家庭设备的平台
• 智慧家庭设备的主要控制方式
• 新一代人工智慧工具的使用：按智慧音箱或显示器所有权类别
• 智慧音箱/显示器使用者最常在特定的助理平台上使用生成式 AI 工具
• 在智慧音箱上执行的语音助理活动
• 您希望透过智慧音箱/智慧显示器执行的主要娱乐活动
• 透过智慧扬声器/智慧显示器进行所需的活动
• 人工智慧：对互联生活的影响
• 消费者对互联生活产业 AI/ML 应用的需求
• 对网路加值服务有兴趣
• 寻找新事物的第一步
• 对 T 商务的兴趣：透过广告相关的影响
• 下一代电动车功能的价值
• 对穿戴式健康与保健功能的需求
  • 智慧型手錶
  • 健身追踪器
  • GPS运动手錶
  • 穿戴式装置用户
• 安全系统最需要的功能
• 智慧型视觉门铃：人工智慧功能的重要性
• 智慧型相机：AI功能的重要性
• 智慧型视觉门铃 AI 功能的首选定价模型
• 智慧相机 AI 功能的首选定价模型

SYNOPSIS:

Over the past decade, brands have infused AI/ML technologies into their products, services, and workflow to enhance feature sets, enable solutions to work more intelligently and independently, and offer greater personalization. AI/ML increases solutions' value and capability to consumers but are often behind-the-scenes and not evident to the end user.

SAMPLE VIEW

Consumer-facing generative AI applications are, for many consumers, the first time they've knowingly interacted with artificial intelligence. This forces a new conversation about what AI is, how it works, how it is controlled, and the limits of its capabilities. This research quantifies consumers' familiarity with and use of generative AI and gauges perceptions and concerns with artificial intelligence. It also highlights AI-enabled features and benefits across Parks Associates' coverage of connected living markets to highlight the tangible benefits of AI that most appeal to consumers today.

Key questions addressed:

• 1. How familiar are consumers with generative AI applications?
• 2. For what purposes are consumers using generative AI today?
• 3. What segments of consumers are early users of AI applications?
• 4. What concerns do consumers have about AI, personally and professionally?
• 5. What AI-enabled features have consumers indicated interest in across connected living solutions?

ANALYST INSIGHT:

"Over the past decade, brands have infused AI/ML technologies into their products, services, and workflow to enhance feature sets, enable solutions to work more intelligently and independently, and offer greater personalization." - Jennifer Kent, VP, Research, Parks Associates.

Table of Contents

Survey Methodology and Definitions

Key Terms and Definitions

Executive Summary

• Generative AI Applications
• Generative AI applications are leading consumer technologies into a new era.
• Generative AI Usage and Familiarity Segments
• Familiarity with Gen AI Applications
• Students and Prosumers will Lead
• Attitudes Toward AI Technology
• Concerns About Artificial Intelligence
• Smart Speaker or Smart Display Ownership
• Use of Generative AI Tools
• Total Average Number of Connected Devices Per US Internet HH
• Preferred Methods of Initiating a Routine Coordinating Smart Devices
• Consumer Demand for AI/ML Applications Across Connected Living Verticals
  • Networking
  • Entertainment
  • Energy
  • Wearables
  • Safety & Security

Generative AI Applications: Familiarity & Use

• Familiarity with Generative AI Applications
• Familiarity with Generative AI Applications by Technology Adoption Segment
• Smart Devices: Familiarity
• Familiarity with Generative AI Applications
• Familiarity with Generative AI Applications by Gender
• Familiarity with Generative AI Applications among Remote Workers
• Average Familiarity with Generative AI Tools by Seeking More Time for Entertainment
• AI Technology Use Cases
• Gen AI Usage and Familiarity Segments
• Gen AI Usage by Age
• Gen AI Use among Students and Professionals
• Frequency of AI Technology Use
• % Use AI App at least Weekly
• Use of Generative AI Tools by Computer Operating System

Consumer Perceptions: AI Applications

• Inhibitors to Using Generative AI Tools
• Inhibitors to Using AI Technology by Age
• Data Privacy and Security Concerns as an Inhibitors to Using Generative AI Technology by Education
• Data Privacy and Security Concerns as an Inhibitors to Using Generative AI Technology by Household Income
• Attitudes toward AI Technology
• Attitudes toward AI Technology by AI Usage
• Attitudes toward AI Technology by Personal Use Frequency
• Attitudes toward AI Technology by Age
• AI has had a Positive Impact on my Professional Life by Remote Workers
• AI has had a Positive Impact on my Professional Life by Frequency of Use for Professional Reasons

Consumer Concerns about AI

• Concerns about AI Technology
• Concerns about AI Technology by Users vs Non-Users
• Concerns about AI Technology by Age
• Concerns about AI Technology by Education
• Concerns about AI Impact on Job Market by Remote Workers

Voice Assistants: Front Line of AI

• Smart Speaker or Smart Display Ownership
• Platforms Used to Control Smart Home Devices
• Primary Control Method of Smart Home Devices
• Generative AI Tool Use by Smart Speaker or Display Ownership
• Generative AI Tool Use among Smart Speaker/Display Owners Using Specified Assistant Platform Most Often
• Voice Assistant Activities Performed on Smart Speakers
• Top Desired Entertainment Activities to Perform on a Smart Speaker/Smart Display
• Desired Activities via Smart Speaker/ Smart Display
• AI: Impact on Connected Living
• Consumer Demand for AI/ML Applications Across Connected Living Verticals
• Interest in Network Value-Added Services
• First Step When Finding Something New to Watch
• Interest in T-Commerce by Ad Relevance Influence
• Value of Next-Generation EV Capabilities
• Demand for Wearable Health and Wellness Capabilities
  • Smart Watches
  • Fitness Trackers
  • GPS Sports Watches
  • Wearables Users
• Top Desired Features For Security System
• Smart Video Doorbell: Importance of AI Capabilities
• Smart Camera: Importance of AI Capabilities
• Preferred Pricing Model for Smart Video Doorbell AI Capabilities
• Preferred Pricing Model for Smart Camera AI Capabilities