美国食品外卖和配送（第 2 版）

冠状病毒大流行始于 2020 年并持续到 2022 年，对消费者的食品购买产生了重大影响，与 COVID-19 之前的习惯相比，有 53% 的消费者习惯。餐厅还在减少。另一方面，据报导，与大流行前的行为相比，许多消费者使用外卖和外卖的行为持续增加。

本报告调查美国的食品外卖和外卖，并提供有关市场规模和预测、消费者趋势、行为和动机洞察力以及 COVID-19 对消费者的影响的信息。

目录

执行摘要

COVID-19 对消费者的影响

• 亮点
• 2020 年首次使用在线杂货购买和餐厅订单
• 在线杂货购买活动将持续到 2022 年
• 增加使用餐包递送服务
• 大多数消费者仍然避免外出就餐
• 食品出口和配送的使用增加
• 与大流行相关的饮食变化
• 对接触 COVID-19 的担忧
• 对大流行期间食品价格上涨的担忧
• 对大流行期间食物短缺的担忧
• 流行病对个人的负面影响
• 对 2021 年和 2022 年将继续的工作的影响
• 店内购物模式
• 由 COVID-19 引起的食物焦虑
• 大流行消退时对食品相关活动的兴奋

概述和市场趋势

• 亮点
• 便捷，忙碌消费者的终极卖点
• 美国从其他国家/地区在线购买杂货的延迟以及熟食的机会
• 非接触式支付
• 购买餐厅、杂货和餐包的界限
• 独立餐厅提供更多外卖和外送选择等。
• 直销商和快递公司
• 市场机会：扩大儿童和家庭的外卖和外卖选择
• 市场机会：从杂货店和便利店订购熟食的快捷方式
• 市场机会：通过餐厅和零售店的送餐和外卖，为老年人和残障消费者扩大食品选择
• 市场机会：多渠道销售和扩展选项，带来极致便利
• 市场机会：元界中的虚拟餐厅体验
• 市场机会：虚拟餐厅品牌
• 市场机会：无人机和机器人/自动送货以节省餐厅费用

市场规模和预测

• 亮点
• 按企业类型划分的餐饮业总收入
• 餐饮服务业和餐饮服务业利润
• 食品出口配送市场
• 零售商类别食品外卖和外卖市场
• 第三方配送销售

订购平台

• 亮点
• 面购外卖
• 第三方订单和店内订单
• 在线和移动订单
• 电话订单对小型独立餐厅和老年消费者仍然很重要

消费者使用趋势

• 亮点
• 当地餐馆和连锁店的外卖和送货服务
• 为什么消费者报告外卖和外卖
• 半数以上消费者反映：酒水可以从餐厅外卖
• 从商店购买熟食的频率
• 按餐食类型、时间和服务划分的餐厅使用情况
• 光顾餐馆、便利店和杂货店的频率
• 在餐馆、便利店和杂货店的消费
• 使用餐厅外卖网站或应用程序

外卖外卖市场准入公司

• 亮点
• 第三方外卖/外送服务
  • Grubhub
  • Uber Eats
  • DoorDash
• 整合网站、预订、评论网站
  • FoodBoss
  • OpenTable
  • Tripadvisor
  • Yelp
• 速食服务餐厅（QSR）
  • Domino's Pizza
  • Starbucks
  • McDonald's
• 快速休閒餐厅
  • Panera Bread
  • Chipotle Mexican Grill
• 全方位服务餐厅
  • 达顿餐厅（Olive Garden、LongHorn Steakhouse）
  • Dine Brands Global（Applebee、IHOP）
  • Bloomin'Brands（Bonefish Grill、Carrabba's Italian Grill、Outback Steakhouse）
• 零售店（杂货店、超市、大众营销商、会员仓库店、便利店等）
  • Kroger
  • Walmart
  • Costco
  • 7-Eleven
• 直销商和其他食品供应商（合作社、农贸市场、配送公司等）

包装趋势

• 亮点
• 用于餐饮服务以及外带和递送的包裹类型
• 可持续性问题
• 带上你自己的容器/可重复使用的包
• 未经授权的防打开包装以确保安全
• 告诉消费者正在使用环保做法
• 大流行期间供应链中断和食品服务套餐价格上涨
• 消费者包装洞察

消费者人口统计

消费者心理

Beginning in 2020 and continuing through 2022, the coronavirus pandemic has had a significant effect on consumer food purchases. Packaged Facts found in its February 2022 survey that 53% of consumers still report eating indoors at a restaurant less often compared to pre-COVID habits. Instead, many consumers have reported continued increased use of food carryout and delivery compared to pre-pandemic behavior.

Food carryout and delivery have been convenient during the pandemic, and these options have helped consumers feel safer if they did not feel comfortable dining in due the coronavirus. In many areas, restaurant dining rooms were closed temporarily, leading to carryout and delivery being the only available restaurant options.

With a focus on "what's next" and current consumer trends, Food Carryout and Delivery in the U.S. is packed with insights about consumer trends, behavior, and motivations to help foodservice operators, food producers, retailers, packaging companies, employers, and investors gauge consumer perspectives and find areas for growth in a competitive market.

“Food Carryout and Delivery in the U.S. ” delivers actionable predictions and recommendations designed to guide foodservice operators, producers, retailers, and investors in making business decisions by providing data and insights about consumer behavior and what consumers think about foods and beverages and delivery and carryout.

Scope

“Food Carryout and Delivery in the U.S. ” is the go-to source for a complete understanding of U.S. consumer trends in the food carryout and delivery market. This report combines Packaged Facts' extensive monitoring of the food and beverage market with proprietary surveys, and evaluates current trends and future directions for marketing and retailing, along with consumer patterns during the pandemic and across the broader food and beverage market.

This report focuses on carryout and delivery of prepared meals and food/beverages. Included order fulfillment methods are:

• curbside pickup
• drive-thru orders
• drive-thru pickup
• in-house delivery
• in-store/on-premises pickup
• in-store/on-premises purchase for takeout
• shipping
• third-party delivery

The carryout and delivery market includes foodservice operations as well as sales of site-cooked/prepared, ready-to-eat or ready-to-heat-in the case of refrigerated or frozen prepared foods that have already been cooked-single-serve and family-sized foods and beverages. Items in this report are often sold by retailers in a "grab-and-go" format, although foods and beverages that are made-to-order or packaged by consumers (e.g., pack your own salad at a salad bar) and consumed off-premises are included. Non-foodservice venues include:

• convenience stores
• direct sellers
• discount grocers
• farmers' markets
• grocery stores
• home delivery and mail order companies
• mass merchandisers
• third-parties/off-premises entities preparing or delivering food on behalf of these venues (e.g., ghost kitchens and third-party delivery services such as Instacart or Grubhub)
• warehouse clubs

All restaurant food ordered for carryout or delivery is included since it is generally ready-to-eat and consumed on-demand; however, retailers sell a wide variety of prepared fresh and frozen foods, many of which are not prepared by the store (or a contracted "ghost kitchen") in question and are thus not included. Store prepared/cooked items in single-serve portions or family portions that are eaten off-premises and are analogous to a restaurant meal are included, such as:

• items sold at a sandwich/salad/soup bar

• fresh prepared meals sold via direct marketers/mail order companies/delivery companies in single servings or family servings that are ready-to-eat or ready-to-heat, including refrigerated items and items that are flash-frozen for shipment

• items sold at a sushi bar

• items sold at a hot food bar

• pizza (both whole pies and individual slices)

• rotisserie and fried chicken (often sold by the piece, as a whole bird, or in family meal containers)

• single-serve ready-to-eat items (e.g., small cups of fresh cut fruit packed by the store and wrapped sandwiches)

Historical and projected foodservice revenues are provided, segmented by type of establishment (eating and drinking places: full-service restaurants, fast food restaurants, fast casual restaurants, other eating and drinking places; and other foodservice establishments) and by dine-in vs. off-premises dining (dine-in, carryout, and delivery).

This report also provides historical and projected food carryout and delivery sales, segmented by carryout and delivery. Food carryout and delivery sales are also segmented by retail category for 2021 (convenience stores, fast casual restaurants, fast food restaurants, full service restaurants, grocery stores, and other retailers). Food delivery sales in 2021 are segmented by type of delivery (direct delivery and third-party delivery).

Additionally, Food Carryout and Delivery in the U.S. has dozens of tables showcasing numerical survey data on consumer demographics and psychographics and numerous marketing photographs. This report goes in-depth on COVID-19 trends affecting the food and beverage market.

Report Methodology

The information contained in Food Carryout and Delivery in the U.S. was developed from primary and secondary research sources. Primary research includes interviews with food and beverage market experts; participation in and attendance at food industry events; and extensive internet canvassing.

Primary research also includes national online consumer polls of U.S. adult consumers (age 18+) conducted on an ongoing basis by Packaged Facts to analyze attitudes of consumers and their relevant food and beverage preferences.

Survey data from MRI-Simmons are used to analyze the demographics and psychographics of consumers.

Supplementing Packaged Facts' exclusive survey is analysis of the 2021 Food & Health Survey conducted by the International Food Information Council, which analyzes consumer food purchase decisions, diet and lifestyle choices, snacking activity, and perception of health benefits in foods.

Table of Contents

Executive Summary

• Expanding Availability of Carryout and Delivery: COVID-19 and Beyond
• Foodservice Packaging Opportunities
• Key Consumer Trends
• Scope
• Food Carryout and Delivery Definition

COVID-19 Effects on Consumers

• Highlights
• First Time Use of Online Grocery Shopping and Restaurant Ordering Methods In 2020
  • Table Coronavirus Food Ordering Habits: "Because of the coronavirus, I have for the first time used...", 2020 (percent of consumers)
• Boosted Online Grocery Shopping Activity Continuing Through 2022
  • Table Coronavirus Food Purchase Habits: "Because of the coronavirus, I am...", 2020-2021 (percent of consumers)
• Rising Use of Meal Kit Delivery Services
• Most Consumers Are Still Holding off on Dining Out
• Increased Use of Food Carryout and Delivery
• Pandemic-Related Changes to Eating Habits
  • Eating Habits and Food Prep
  • Snacking and Healthy Eating
  • Table Coronavirus Eating Habits: "Because of the coronavirus, I am eating more...", 2021 (percent of consumers)
• Concerns about COVID-19 Exposure Remain
  • Concerns about COVID-19 Exposure from Stores, Restaurants, and Food Manufacturers in 2021
  • In 2022, Most Consumers Are Still Concerned about COVID-19 Infection from Restaurant or Delivery Staff When Ordering Food for Carryout or Delivery
  • Most Still Consider the Pandemic a Health Threat Personally or to Family/Friends
  • Table Coronavirus Health Concerns: "I am concerned about the...", 2020-2022 (percent of consumers)
  • Concerns about COVID-19 Variants
  • Consumers Who Are Ordering More Restaurant Carryout/Delivery in 2022 Than Pre-Pandemic Habits Are More Concerned about the Virus
  • Table Coronavirus Concerns by Elevated Use of Convenient Foods/Food Ordering Methods, 2022 (percent of consumers)
• Concerns about Rising Food Prices during the Pandemic
  • Table Consumer Concerns about Rising Food Prices, 2021-2022 (percent of consumers)
• Concerns about Food Shortages during the Pandemic
  • Table Consumer Concerns about Food Shortages, 2021-2022 (percent of consumers)
• Negative Personal Effects of the Pandemic
  • Table Coronavirus Concerns: "The coronavirus has negatively affected my...", 2020-2021 (percent of consumers)
• Effects on Work Are Continuing in 2021 and 2022
• In-Store Shopping Patterns
• Food Insecurity Attributed to COVID-19
• Excitement for Food-Related Activities When the Pandemic Subsides

Overview & Market Trends

• Highlights
• Convenience the Ultimate Selling Point for Busy Consumers
• U.S. Online Grocery Shopping Well Behind Other Countries, but There Are Opportunities for Prepared Meals
• Contactless Transactions
  • Contactless Delivery & Carryout Intended to Reduce Infection Spread and to Give Peace of Mind
  • Contactless and Mobile Payments in a Store or Restaurant Remove the Need for Signatures or Touching a Potentially Dirty Terminal
  • Contactless Transactions and Digital Pre-Payment Have Landed with Consumers, and Not Just Because of the Coronavirus
• Blurring the Lines Between Restaurant, Grocery, and Meal Kit Purchases
  • Temporarily, Restaurants Have Offered High-Demand Grocery Items for Sale
  • Longer Prospects for Restaurants Offering Meal Kits and Take-and-Make/Heat-and- Eat Meals
  • Third-Party Delivery Companies Delivering Grocery and Restaurant Items
• Independent Restaurants Offering More Carryout & Delivery Options
• Family Meal Portions the Focus of a Growing Number of Carryout and Delivery Options
• Breakfast vs. Lunch vs. Dinner vs. Non-Peak Hours
• Orders at Peak Dining Hours Can Be Supplemented by Third-Parties
• "Dark Kitchens" or "Ghost Kitchens" Can Increase Operational Efficiency
• Using Dine-In Experiences to Boost Takeout Sales
• Labor and Supply Shortages and Rising Costs Affecting Restaurants during the Pandemic and Accelerating Testing of Automated Delivery and Robotic Workers
• FDA Common Sense Nutrition Disclosure Act Makes Nutrition Information Easier to Get for Restaurant Dine-In, Delivery, or Carryout
• Convenience Used to Mean Unhealthy Foods, but Restaurant Foods Are Getting Healthier (at Least by Perception) and Even Emphasizing Clean Label Traits
• Direct Sellers and Home Delivery Companies
  • DTC Companies Tackling Niche Health Food Markets with Prepared Meals
  • Table Selected Meal Delivery Services by Date Founded, Services Offered, and Geographic Area Served
  • Convenient Meal Delivery Services Emphasizing Freshness and Healthy Foods
  • Targeting Specialized Demographics
  • Local and Regional Meal Delivery Companies Are Emphasizing Local Ingredients and Compete with National Providers
  • Customized Meal Delivery Catering to Special Diets and Weight Loss Plans
• Opportunity: Expansion of Carryout and Delivery Options for Children and Families
• Opportunity: Expedited Avenues for Ordering Prepared Meals from Grocery and Convenience Stores
• Opportunity: Meal Delivery and Carryout From Restaurants and Retail Stores Can Expand Food Options for Older and Disabled Consumers
• Opportunity: Multi-Channel Sales and Expanding Options for Ultimate Convenience
• Opportunity: Virtual Restaurant Experiences in the Metaverse
• Opportunity: Virtual Restaurant Brands
• Opportunity: Drone and Robot/Autonomous Delivery to Save Restaurants Money

Market Size & Forecast

• Highlights
• Total Foodservice Revenues by Type of Establishment
  • Scope
  • Historical Trends
  • Forecast
  • Table Foodservice Revenues by Type of Establishment, 2016-2021 and 2026P (billion dollars)
• Foodservice Revenue by Dine-In vs. Off-Premises Dining
  • Scope
  • Historical Trends
  • Forecast
  • Table Foodservice Revenues by Dine-in, Carryout, and Delivery, 2016-2021 and 2026P (billion dollars)
• Food Carryout and Delivery Market
  • Scope
  • Historical Trends
  • Table Food Carryout & Delivery Historical Market, 2016-2021 (billion dollars)
  • Forecast
  • Table Food Carryout & Delivery Forecast, 2021-2026P (billion dollars)
• Food Carryout and Delivery Market by Retailer Category
• Third-Party Delivery Sales

Ordering Platforms

• Highlights
• In-Person Purchases for Carryout
  • Restaurant Orders
  • Grocery Orders
• Third-Party Ordering vs. In-House Ordering
  • In-House Purchases for Takeout or Delivery
  • Third-Party Restaurant Purchases for Takeout or Delivery
  • Third-Party Retailer Ordering
• Online & Mobile Ordering
  • Restaurant Ordering
  • Grocery Ordering
• Phone Ordering Remains Important For Small, Independent Restaurants & Older Consumers

Consumer Use Trends

• Highlights
• Eating Food For Carryout or Delivery from Local Restaurants and Chains
  • Table Consumer Use of Carryout/Delivery from Local and Chain Restaurants, 2022 (percent of consumers)
• Why Do Consumers Report Ordering Carryout or Delivery Meals?
  • Table Consumer Reasons for Ordering Carryout/Delivery, 2022 (percent of consumers)
• More Than Half of Consumers Report Being Able to Get Alcoholic Drinks Delivered from a Restaurant
• Frequency of Purchasing Prepared Foods from Stores
• Use of Restaurants by Type of Meal, Time of Week, and Services
  • Table Use of Family Restaurants and Steak Houses in the Last 6 Months Type of Meal, Time of Week, and Services, 2016-2021 (percent of consumers)
  • Table Use of Fast Food and Drive-In Restaurants in the Last 6 Months by Type of Meal, Time of Week, and Services Used, 2016-2021 (percent of consumers)
  • Table Use of Restaurants in the Last 6 Months by Type of Establishment, 2016-2021 (percent of consumers)
• Frequency of Visits to Restaurants, Convenience Stores, and Food Stores
  • Family Restaurants and Steak Houses
  • Table Family Restaurants and Steak Houses - Number of Times Used in the Last 30 Days, 2016-2021 (percent of consumers)
  • Fast Food and Drive-In Restaurants
  • Table Fast Food and Drive-In Restaurants - Number of Times Used in the Last 30 Days, 2016-2021 (percent of consumers)
  • Fine Dining Restaurants
  • Table Fine Dining Restaurants - Number of Times Used in the Last 30 Days, 2016-2021 (percent of consumers)
  • Other Restaurants
  • Table Other Restaurants - Number of Times Used in the Last 30 Days, 2016-2021 (percent of consumers)
  • Convenience Stores
  • Table Convenience Stores - Number of Times Used in the Last 30 Days, 2016-2021 (percent of consumers)
  • Food Stores, Grocery Stores, and Warehouse/Club Stores
  • Table Food Stores, Grocery and Warehouse/Club Stores - Number of Times Used in the Last 30 Days, 2019-2021 (percent of consumers)
• Expenditures on Restaurants, Convenience Stores, and Food Stores
  • Family Restaurants and Steak Houses
  • Table Family Restaurants and Steak Houses - Expenditures in the Last 30 Days, 2016-2021 (percent of consumers)
  • Fast Food and Drive-In Restaurants
  • Table Fast Food and Drive-In Restaurants - Expenditures in the Last 30 Days, 2016-2021 (percent of consumers)
  • Fine Dining Restaurants
  • Table Fine Dining Restaurants - Expenditures in the Last 30 Days, 2016-2021 (percent of consumers)
  • Other Restaurants
  • Table Other Restaurants - Expenditures in the Last 30 Days, 2016-2021 (percent of consumers)
  • Convenience Stores
  • Table Convenience Stores - Expenditures in the Last 30 Days, 2016-2021 (percent of consumers)
  • Food Stores, Grocery Stores, and Warehouse/Club Stores
  • Table Food Stores - Expenditures in an Average Week, 2016-2021 (percent of consumers)
• Use of Restaurant Delivery Websites or Apps
  • Table Use of Restaurant Delivery Websites or Apps, 2021 (percent of consumers)

Food Carryout & Delivery Market Participants

• Highlights
• Third-Party Carryout/Delivery Services
  • Table Selected Third-Party Delivery Services and Years Founded
  • Grubhub
  • Uber Eats
  • DoorDash
• Aggregator, Reservation, and Review Sites
  • FoodBoss
  • OpenTable
  • Tripadvisor
  • Yelp
• Quick Service Restaurants (QSRs)
  • Domino's Pizza
  • Starbucks
  • McDonald's
• Fast Casual Restaurants
  • Panera Bread
  • Chipotle Mexican Grill
• Full-Service Restaurants
  • Darden Restaurants (Olive Garden and LongHorn Steakhouse)
  • Dine Brands Global (Applebee's and IHOP)
  • Bloomin' Brands (Bonefish Grill, Carrabba's Italian Grill, and Outback Steakhouse)
• Retail Stores (Grocery Stores, Supermarkets, Mass Marketers, Warehouse Clubs, Convenience Stores, etc.)
  • Kroger
  • Walmart
  • Costco
  • 7-Eleven
• Direct Marketers and Other Meal Providers (Co-ops, Farmers Markets, Delivery Companies, etc.)
  • Freshly

Packaging Trends

• Highlights
• Types of Packaging Used in Foodservice and Carryout and Delivery
  • Quick Service Restaurants
  • Fast Casual Restaurants
  • Full-Service Restaurants
  • Other Foodservice Venues (Institutional Eating and Drinking Establishments, Lodging and Hospitality, Sports and Recreation, etc.)
  • Retail Stores (Grocery and Convenience Stores, Warehouse Clubs, Mass Retailers, etc.)
  • Other Retailers (Co-Ops and Farmers' Markets, Direct Marketers and Mail Order/Delivery Companies, etc.)
• Sustainability Issues
• Bring Your Own Container/Reusable Packaging
• Tamper Evident Packaging for Safety and Peace of Mind
• Communicating to Consumers that Eco-Friendly Practices Are Used
• Supply Chain Disruptions and Increasing Foodservice Packaging Prices during the Pandemic
• Consumer Packaging Insights
  • Environmental Attitudes
  • Table Consumer Opinions on Recycling, Packaging, and the Environment, 2021 (percent)
  • Opinions on Packaging and Serviceware in Foodservice
  • Table Consumer Attitudes about Packaging & Serviceware Used in Foodservice, 2022 (percent)
  • Attitudes About Straws
  • Table Consumer Attitudes about Disposable and Reusable Straws and Straw Regulations, 2022 (percent)

Consumer Demographics

• Highlights
• Trends in Restaurant Takeout/Delivery and Use of Store-Made, Pre- Cooked Meals by Gender
  • Table Use of Store-Made, Pre-Cooked Meals and Restaurant Delivery/Takeout Services by Gender, 2021 (percent of consumers)
• Younger Consumers Are More Likely to Eat Store-Made, Pre-Cooked Meals and to Use Restaurant Delivery
  • Table Use of Store-Made, Pre-Cooked Meals and Restaurant Delivery/Takeout Services by Age Bracket, 2021 (percent of consumers)
• Lower Income Consumers More Often Eat Pre-Cooked Meals from a Store, but Higher Income Groups Can More Readily Afford Restaurant Delivery
  • Table Use of Store-Made, Pre-Cooked Meals and Restaurant Delivery/Takeout Services by Household Income Bracket, 2021 (percent of consumers)
• Store-Made, Pre-Cooked Meals and Restaurant Delivery Are Most Likely to be Used by Minorities
  • Table Use of Store-Made, Pre-Cooked Meals and Restaurant Delivery/Takeout Services by Gender, 2021 (percent of consumers)
• Consumers with Children Have More Reasons to Select Convenient Food Options
  • Table Use of Store-Made, Pre-Cooked Meals and Restaurant Delivery/Takeout Services by Parenthood/Presence of Children in HH, 2021 (percent of consumers)
• Use of Pre-Cooked Meals and Restaurant Delivery Higher Among Consumers with Less Education and Current College Students
  • Table Use of Store-Made, Pre-Cooked Meals and Restaurant Delivery/Takeout Services by Educational Attainment, 2021 (percent of consumers)
• Trends in Restaurant Takeout/Delivery and Use of Store-Made, Pre- Cooked Meals by U.S. Region
  • Table Use of Store-Made, Pre-Cooked Meals and Restaurant Delivery/Takeout Services by U.S. Region, 2021 (percent of consumers)
• County Size Trends Reveal Consumers Living in Densely Populated Areas Are Most Likely to Use Restaurant Delivery
  • Table Use of Store-Made, Pre-Cooked Meals and Restaurant Delivery/Takeout Services by County Size, 2021 (percent of consumers)

Consumer Psychographics

• Highlights
• Women Have More Concerns About Food and Health and Tend to Cook More, Making Prepared Meals a Harder Sell
  • Table Consumer Opinions on Health, Food, and Nutrition by Gender, 2021 (percent of consumers who agree completely with statement)
• Baby Boomers Are Most Involved with Their Health and Have More Time to Prepare Food
  • Table Consumer Opinions on Health, Food, and Nutrition by Age Bracket, 2021 (percent of consumers who agree completely with statement)
• Minorities Generally Have More Health and Food-Related Concerns
  • Table Consumer Opinions on Health, Food, and Nutrition by Race/Ethnicity, 2021 (percent of consumers who agree completely with statement)
• Parents and Consumers with Children in the Household
  • Table Consumer Opinions on Health, Food, and Nutrition by Parenthood/Presence of Children in HH, 2021 (percent of consumers who agree completely with statement)