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美国宠物市场分析：宠物店和宠物专卖店
市场调查报告书
商品编码
1127397

美国宠物市场分析：宠物店和宠物专卖店

U.S. Pet Market Focus: Pet Stores & Pet Specialty Retailing
出版日期: | 出版商: Packaged Facts | 英文 208 Pages | 订单完成后即时交付

价格
简介目录

宠物行业的表现继续优于美国其他消费市场。经过多年的平淡销售，宠物店在疫情期间表现尤为出色，2020 年销售额达到两位数，随后销售额增长 18%，到 2021 年达到 310 亿美元（包括店内、在线和服务销售）。 .这一成功很大程度上归功于在线热潮，Chewy 成为领先的在线宠物商店。随着零售商专注于兽医和非医疗服务并增加 BOPUS 和加急送货上门等服务，实体店的销售也在改善。

本报告调查了美国宠物市场，并提供了有关宠物店销售变化、市场概况、营销和零售策略、宠物店购买模式、心理统计、人口统计和竞争格局的信息。

执行摘要

简介

  • 章节亮点
  • 宠物专卖店销售额的变化
    • 报告范围和研究方法
    • 宠物行业的全方位市场
    • 宠物专卖店销售额：310 亿美元（2021 年）
    • 宠物专卖店线上销售占比
    • 宠物专卖店的销售额变化
  • 市场概览
    • 通货膨胀，通货膨胀，通货膨胀
    • 供应链困境仍在继续
    • 购物者继续受疫情影响的在线购物习惯
    • 产品质量在宠物主人的优先名单中名列前茅
    • 宠物专卖店提高猫的表现力
    • DTC 生鲜宠物食品给宠物专卖店带来压力
    • 竞争法威胁宠物店

比赛情况

  • 章节亮点
  • 频道概览
    • 内部竞争：大型宠物专卖店、小型连锁店、独立店
    • 宠物专卖店渠道形势与时俱进
  • 合併、收购、扩张和合作
    • 大流行加速交易完成
    • PetSmart 耐嚼
    • 烧毁特许经营权和私营公司
    • 独立的宠物伙伴与数字竞争
  • 在线比赛
    • 宠物市场的在线销售方式：260 亿美元
    • 大流行驱动的电子商务放缓
    • Chewy 实现稳健增长
    • PetMed Express 的增长战略
    • 亚马逊继续向宠物市场扩张
    • 宠物药品销售竞赛
  • 实体零售店
    • 宠物专卖店推出服务以提高销售额和忠诚度
    • 宠物专卖店服务选择
    • 服务推动了 Petco 的发展
    • PetSmart 将兽医保健服务添加到医疗保健服务中
    • Petland 启动饲养员激励计划
    • 独立宠物店在帮助下反击
    • 与大众市场的竞争

营销和零售战略

  • 章节亮点
  • 营销和零售策略
    • 自有品牌是一大吸引力
    • 关注健康和保健
    • 聚焦服务
    • 运费和 BOPUS
    • 人与动物的关係
    • 慈善和动物福利
    • 全渠道营销

宠物专卖店消费者

  • 章节亮点
  • 宠物专卖店的进货模式
    • 关于数据源的说明
    • 宠物专卖店在实体店的购买量高于大型零售商
    • 宠物食品和用品的类似购买模式
    • 互联网购物的增长使其他渠道的表现持平
    • 宠物食品的跨渠道购买模式
    • PetSmart、Petco - 顶级零售商
  • 心理宠物专卖店
    • 产品可用性是在宠物专卖店购买的第一大理由
    • 宠物主人往往更喜欢宠物专用频道
    • 社区参与对宠物产品购买者很重要
    • 宠物专卖店独有的忠诚度计划
    • 宠物主人区分连锁店和独立店

宠物店人口统计

  • 在线和店内采购方面的教育、代际和就业优势
  • 种族/民族、地区和世代会影响零售购买模式
简介目录
Product Code: LA17356915

The pet industry continues to outperform other consumer markets in the U.S. And following years of flat sales, pet specialty retailers have been doing especially well during the pandemic, with sales rising 18% in 2021 to reach $31 billion (including in-store, online, and services sales) following another double-digit percentage advance in 2020. Much of this success owes to the online boom, with Chewy leading the pure play internet pet specialty pack. But brick-and-mortar sales have been improving as well thanks to retailers' focus on veterinary and non-medical services, as well as additional services such as BOPUS (buy online, pick up at store) and rapid home delivery. This report provides a comprehensive examination of the factors behind the success of the pet specialty channel as well as the challenges and opportunities facing retailers in 2022 and beyond.

The business of pet specialty retailing has never been more complex in terms of the many types of omnichannel players fighting for market share. Focusing on the performance of pet specialty retailers between 2017 and 2021 and projecting sales through 2026, U.S. Pet Market Focus: Pet Stores & Pet Specialty Retailing examines the channel in the context of retail competitors including mass-market retailers, general online retailers, and farm and feed retailers. It also explores competition within the pet specialty channel itself, with PetSmart and Petco garnering the majority of brick-and-mortar sales and Chewy accounting for a large majority of the online boom.

The analysis covers market share trends, marketing trends including private label, and the impact of the pandemic on pet owner behavior including shopping patterns, demographic trends, and cross-channel shopping. U.S. Pet Market Focus: Pet Stores & Pet Specialty Retailing, Packaged Facts contains numerous tables and figures providing detailed breakouts, as well as dozens of illustrations displaying key trends.

Scope of Report and Methodology

This report analyzes the pet specialty channel, defined as including products and services sold through brick-and-mortar-based retail chains and independent retailers, as well as online-only (aka pure play) retailers. The report provides in-depth quantifications of brick-and-mortar and online sales, and it contextualizes the pet specialty channel within the overall pet market. It delineates factors impacting the current market and potential future trends; the competitive situation both within the pet specialty channel and from other retailers; and marketing, retailing, and consumer trends detailing the shopping patterns and psychographics of individuals who own dogs and/or cats.

The information contained in this report was obtained from primary and secondary research. Primary research includes national online consumer polls of U.S. adult pet owners (age 18+) conducted on an ongoing basis by Packaged Facts, to measure purchasing patterns and attitudes regarding pet products and services. With sample sizes of approximately 2,000 pet owners, these surveys are based on national online research panels that are census representative on the primary demographic measures of age, gender, geographic region, race/ethnicity, and household income.

Our consumer analysis draws mainly on two sources:

  • Packaged Facts' Surveys of Pet Owners, primarily the ones conducted in February 2022 and May 2022. These surveys have a sample of 2,000 U.S. respondents age 18 or over who in aggregate are representative of the primary demographic measures of the U.S. Census Bureau including gender, age bracket, race/ethnicity, geographic region, household income bracket, and presence of children in the household.
  • MRI-Simmons booklet-based consumer surveys of a large and random sample of approximately 25,000 consumers through Spring 2022, who in aggregate represent a statistically accurate cross-section of the U.S. population. Note that MRI-Simmons releases correspond to an approximately 12-month roll-up of survey fielding ending in the quarter indicated; the respondents and results for adjacent surveys are therefore partially overlapping, rather than mutually exclusive. Field dates for the most current Spring 2022 survey were March 2021 through May 2022, while field dates for the preceding Spring 2021 survey were August 2020 through May 2021. As reflected in textual discussion and in the corresponding table or figure titles, therefore, MRI-Simmons Spring 2022 survey release data are best described as 2021/22 figures, and Spring 2021 data as 2020/21 figures, and so forth with historically trended data.

Our primary research also includes interviews with pet market experts and participation in pet industry events including the American Pet Products Association's Global Pet Expos, Petfood Industry/Watt Publishing's Petfood Forums, and the Pet Industry Joint Advisory Council's Pet Industry Leadership Summit. The analysis also reflects on-site examination of retail and service provider venues and Internet canvassing.

Secondary research includes information- and data-gathering from consumer business and trade publications including Pet Age, Pet Business, Pet Product News International, Petfood Industry, and Petfood Processing; company profiles in trade and consumer publications; annual reports of companies in the pet market; and information culled from Packaged Facts' extensive pet market research database and report collection. Our estimates of market size and company performance are based on reported revenues of pet product manufacturers, retailers, and pet services providers; background sales data from syndicated sales-tracking sources; surveys of independent and chain pet store retailers; government data including U.S. Bureau of Labor Statistics Consumer Expenditure Surveys; and figures from other market research sources.

Our estimates of market size and company performance draw on reported revenues of pet product manufacturers and retailers; government data including U.S. Bureau of Labor Statistics Consumer Expenditure Surveys; and figures from other market research and retail sales tracking sources.

Executive Summary

  • Introduction
    • Pet Specialty Sales in Context
    • Market Overview
  • Competitive Situation
    • Channel Overview
    • Mergers, Acquisitions, Expansions, and Partnerships
    • Online Competition
    • Brick-and-Mortar Retailers
  • Marketing and Retailing Strategies
    • Private Label a Big Draw
    • Focus on Health and Wellness
    • Spotlight on Services
    • Delivery and BOPUS
    • Human-Animal Bond
    • Charitable Causes and Animal Welfare
    • Omnichannel Marketing
  • The Pet Specialty Consumer
    • Pet Specialty Shopping Patterns
    • Pet Specialty Psychographics
    • Pet Specialty Demographics
  • Opportunities
    • Autoship/Subscription Programs
      • Table Share of Pet Owners with Current Pet-Related Autoship/Subscriptions for Products or Services by Type and Generational Cohort, 2022 (percent)
    • Private Label
    • Pet Services Retail-ization
    • Payment Options
    • The Internet: Not Just for Buying Products
      • Table Uses of Internet in Past 12 Months, Pet Supplies, 2022 (percent of pet product purchasers)
    • Sustainability and Corporate Responsibility

Introduction

  • Chapter Highlights
  • Pet Specialty Sales in Context
    • Scope of Report and Methodology
    • The Pet Industry Omnimarket
    • Pet Specialty Sales Top $31 Billion in 2021
    • Pet Specialty Share of Online Sales
    • Pet Specialty Sales in Context
      • Table U.S. Pet Market Retail Sales by Sector, 2016-2021 (in billions of dollars)
      • Table U.S. Pet Market Retail Sales Annual Change by Sector, 2016-2021 (percent change over previous year)
      • Table U.S. Retail Channel Sales of Pet Products by Channel Classification: Pet Food & Treats, Non-Food Pet Supplies, Total, 2021 (dollars)
      • Table Share of U.S. Retail Channel Sales of Pet Products by Channel Classification: Pet Food & Treats, Non-Food Pet Supplies, Total, 2021 (percent)
      • Table U.S. Retail Channel Sales of Pet Products by Channel Classification: Pet Food & Treats, Non-Food Pet Supplies, Total, 2026P (dollars)
      • Table Share of U.S. Retail Channel Sales of Pet Products by Channel Classification: Pet Food & Treats, Non-Food Pet Supplies, Total, 2026P (percent)
  • Market Overview
    • Inflation, Inflation, Inflation
    • Supply Chain Woes Persist
    • Shoppers Maintain Pandemic-Inspired Online Shopping Habits
      • Table Uses of Internet in Past 12 Months, Non-Food Pet Supplies, 2022 (percent of pet product purchasers)
    • Product Quality Tops List of Pet-Owner Priorities
    • Pet Specialty Stores Improve Cat Representation
    • DTC Fresh Pet Food Puts Pressure on Pet Specialty Retailers
    • COMPETE Act Threatens Pet Specialty Retailers

Competitive Situation

  • Chapter Highlights
  • Channel Overview
    • Internal Competition: Pet Specialty Big Boxes, Small Chains, and Independents
      • Table Pet Specialty Retailers by Number of Stores and Total Retail Product Sales
    • Pet Specialty Channel Landscape Changes with the Times
  • Mergers, Acquisitions, Expansions, and Partnerships
    • Pandemic Accelerates Deal-Making
    • PetSmart and Chewy
    • Fast-Growing Franchises and Private Companies
    • Independent Pet Partners Finds Strength in Numbers
  • Online Competition
    • Pet Market Online Sales Approach $26 Billion
      • Table Share of Online Pet Product Sales by Retailer, 2017-2026 (percent)
    • Pandemic-Driven E-commerce Acceleration Slows
    • Chewy Experiences Robust Growth
      • Table Chewy.com Sales, Fiscal Year 2011 through 2021 (in millions of dollars and percent growth)
    • PetMed Express Strategizes for Growth
    • Amazon Continues Pet Market March
    • Competing for Pet Medication Sales
  • Brick-and-Mortar Retailers
    • Pet Specialty Retailers Turn to Services to Boost Sales, Loyalty
    • Pet Specialty Store Services Selection
      • Table Services Offered by Pet Specialty Stores, 2022 (percent of pet specialty shoppers)
      • Table Pet Specialty Store Services Usage Rates, 2022 (percent of pet specialty shoppers)
    • Services Drive Petco Growth
    • PetSmart Adds Veterinary Service Practice to Medical Offerings
    • Petland Launches Breeder Incentive Program
    • Independent Pet Stores Fight Back, With Help
    • Competition from the Mass Market

Marketing & Retail Strategies

  • Chapter Highlights
  • Marketing and Retailing Strategies
    • Private Label a Big Draw
      • Table Pet Specialty Private-Label Brands, 2022
    • Focus on Health and Wellness
    • Spotlight on Services
    • Delivery and BOPUS
    • Human-Animal Bond
    • Charitable Causes and Animal Welfare
    • Omnichannel Marketing

The Pet Specialty Consumer

  • Chapter Highlights
  • Pet Specialty Shopping Patterns
    • Note on Data Sources
    • Pet Specialty Beats Out Mass Merchandisers for Brick-and-Mortar Purchases
    • Similar Shopping Patterns for Pet Food, Supplies
    • Growth in Internet Shopping Flattens Other Channel Performance
      • Table Where Shop for Pet Food Products, Fall 2019 – Fall 2021 (percent of pet-owning households)
    • Cross-Channel Shopping Patterns for Pet Food
      • Table Cross-Channel Shopping Patterns for Pet Food, Spring 2022 (percent of pet food customers)
    • PetSmart, Petco Top Retailers by Usage
  • Pet Specialty Psychographics
    • Product Availability Top Reason for Shopping Pet Specialty
    • Pet Owners Indicate Preference for Pet Specialty Channel
    • Community Involvement Important to Pet Product Shoppers
    • Loyalty Programs a Pet Specialty Draw
    • Pet Owners Draw Distinctions Between Chain and Independent Stores

Pet Specialty Demographics

  • Education, Generation, and Employment Standouts for Online and In-Store Shopping
    • Table Pet Product Shopping Patterns by Demographic Group, Past 12 Months, 2022 (index of pet product shoppers)
    • Table Brick-and-Mortar Pet Product Shopping Patterns by Demographic Group, Past 12 Months, 2022 (index of pet product shoppers)
    • Table Online Pet Product Shopping Patterns by Demographic Group, Past 12 Months, 2022 (index of pet product shoppers)
  • Race/Ethnicity, Geography, and Generation Impact Retailer Shopping Patterns
    • Table PetSmart Pet Food Shopper Demographics, Past Six Months, 2022 (percent, number in thousands, and index of dog- or cat-owning households,)
    • Table Petco Pet Food Shopper Demographics, Past Six Months, 2022 (percent, number in thousands, and index of dog- or cat-owning households)
    • Table Other Pet Specialty Stores Pet Food Shopper Demographics, Past Six Months, 2022 (percent, number in thousands, and index of dog- or cat-owning households)
    • Table PetSmart Flea Control Shopper Demographics, Past Six Months, 2022 (percent, number in thousands, and index of dog- or cat-owning households)
    • Table Petco Flea Control Shopper Demographics, Past Six Months, 2022 (percent, number in thousands, and index of dog- or cat-owning households)
    • Table Other Pet Specialty Stores Flea Control Shopper Demographics, Past Six Months, 2022 (percent, number in thousands, and index of dog- or cat-owning households)
    • Table Chewy.com Shopper Demographics, Past Six Months, 2022 (percent, number in thousands, and index of dog- or cat-owning households)
    • Table Petco.com Shopper Demographics, Past Six Months, 2022 (percent, number in thousands, and index of dog- or cat-owning households)
    • Table PetSmart.com Shopper Demographics, Past Six Months, 2022 (percent, number in thousands, and index of dog- or cat-owning households)
    • Table 1800PetMeds.com Shopper Demographics, Past Six Months, 2022 (percent, number in thousands, and index of dog- or cat-owning households)