美国宠物用品零售和网络购物趋势（第 4 版）

本报告分析了美国宠物用品零售和网络购物的最新发展，包括主要现场和在线销售渠道的结构、整体销售额和市场份额，以及市场竞争的主要影响因素、购物者的心理状态（价值、优先级等）和属性、宠物食品和宠物药品购买渠道的使用（销售和份额）、主要公司（亚马逊、耐嚼、沃尔玛、PetSmart、Petco 等），我们将编译和交付客户吸引力和业务发展状况等信息。

内容

第 1 章执行摘要

第 2 章销售和渠道使用：概述

• 分析概述
• 主要宠物用品的销售额
  • 零售和兽药销售
  • 互联网和实体零售销售
  • 宠物特产和所有其他销售
  • 零售渠道：宠物用品的销售和份额
  • 零售渠道：宠物食品的销售和份额
  • 零售渠道：宠物用品（食品除外）的销售和份额

第三章竞争格局

• 分析概述
• 宠物行业的全方位市场
  • 全市场和全渠道
  • 宠物行业重组
  • 健康是全方位市场的驱动力
  • Omnimarket 公司版本：Mars、Chewy、Petco、CGP
  • 跨行业创新
  • 亚马逊和宠物/兽医服务：什么时候准备好？
  • 併购 (M&A)
• 竞赛工具箱
  • 使用自有品牌
  • 客户福利和忠诚度计划
  • 自动发货、订阅、保存
  • 送货、店内提货 (BOPUS)、路边
  • 直接面向消费者的销售
  • 为客户提供支付服务
  • 零售兽医和宠物护理服务

第四章购物者的心理状态

• 分析概述
• 宠物作为家庭主妇
  • 养宠物的动机
  • 宠物如家人
  • 猫是一家人
  • 日夜养宠物
  • 作为健康市场的宠物市场
• 购物者的优先事项和价值观
  • 宠物产品：本身就是一个优先事项
  • 质量是购买产品时最重要的因素
  • 不断发展的价值
• 宠物健康作为购买驱动因素
• 寻找宠物保健品
• 应对狗和猫的宠物压力
• 对老化宠物的反应
• 适用于患有肥胖症和有特殊需要的宠物的产品
• 作为医疗保健的宠物食品

第五章聚焦宠物食品

• 分析概述
• 销售额和市场份额
  • 销售：在线与实体店
  • 按零售渠道划分的宠物食品销售额和份额
  • 在线购物的增长限制了实体店的业绩
  • 沃尔玛：在吸引购物者方面排名第一的零售商
  • 零售购物偏好：狗/猫主人
  • 跨渠道购买宠物食品
  • 互联网不只是为了销售
  • 直接上市 (DTC) 易腐宠物食品：传统零售商面临的挑战
• 购物者人口统计数据：宠物食品
  • 客户群：主要渠道和零售商
  • 详细的人口统计数据

第 6 章聚焦宠物药品

• 分析概述
• 销售额和市场份额
  • 电子商务入侵兽药行业垄断市场
  • 购买跳蚤/蜱虫/蠕虫处方药：现场兽医和在线销售的份额
  • 购买非处方跳蚤/蜱虫治疗药物：在线销售额与实体店销售额的份额
  • 跳蚤控制的客户吸引力：按渠道
  • 跨渠道购物以控制跳蚤
  • 网络繁荣
  • 非处方药的零售购买模式
  • 大麻二酚 (CBD) 的直接面向消费者的交付
  • 购物者人口统计数据：跳蚤驱虫剂
  • 客户群：兽医部门和主要零售商
  • 详细的人口统计表

Scope of Report

This report provides a data-rich analysis of pet product retail sales and shopping patterns in the U.S., with a primary focus on dog and cat products. Report coverage spans e-commerce, discount stores/supercenters and supermarkets, pet specialty stores, and the veterinary sector. Along with detailed retail sales and share quantification, the discussion examines competitive dynamics, pet product shopper psychographics, and customer demographics by channel and key retailers (such as Amazon, Chewy, Walmart, PetSmart, and Petco). Focus chapters on pet food and pet medication/flea control further assess retail dynamics in these core pet market categories.

Report Methodology

The information contained in this report was obtained from primary and secondary research. Primary research includes proprietary online consumer polls of U.S. adult pet owners (age 18+), conducted on an ongoing basis by Packaged Facts, to measure purchasing patterns and attitudes regarding pet products and services. The Packaged Facts surveys cited in this report were primarily conducted between January and November 2022.

The pet ownership and pet owner demographic data draw on trended MRI-Simmons National Consumer Study data through the Summer 2022 survey release, including trending and comparison with pre-COVID-19 patterns. Secondary research includes information and data-gathering from consumer business and pet/vet trade publications.

Market size and segmentation calculations draw on various sources: syndicated sales-tracking data; reported revenues of pet product manufacturers, retailers, and pet services providers; background sales data from syndicated sales-tracking sources; surveys of independent and chain pet store retailers; government data, including U.S. Bureau of Labor Statistics Consumer Expenditure Surveys; and figures from other market research sources.

Table of Content

Executive Summary

Scope & Methodology

Scope of Report

Report Methodology

Overview of Dollar Sales and Channel Usage

Retail vs. Veterinary Sales

Table U.S. Sales of Pet Products: Overall, Retail Sector Pet Food/Treats and Pet Supplies, and Veterinary Sector Products, 2020 - 2022P, 2026P (dollar sales in billions and percent growth)

Internet vs. Brick & Mortar Retail Sales

Pet Specialty vs. All Other Sales

Retail Channel Pet Product Sales and Shares

Retail Channel Pet Food Sales and Shares

Retail Channel Pet Supplies (Non-Food) Sales and Shares

Competitive Landscape

Pet Omnimarket

Pet Industry Reset

Wellness as Omnimarket Driver

Shopper Psychographics

Pets as Homemakers

Cats as Family

Pet Parenting Day and Night

The Pet Market as Health Market

Pet Products Are Themselves Priority

Focus on Pet Food

Brick & Mortar vs. e-Commerce Sales Projections

Growth in Online Shopping Curbs Brick & Mortar Performance

Table Leading Channels for Pet Food Shopping, Fall 2019 - Summer 2022 (percent)

Walmart Is Top Pet Food Retailer by Shopper Draw

Cross-Channel Shopping for Pet Food

Focus on Pet Medications

e-Commerce Intrusion on Veterinary Sector Dominance

Table U.S. Pet Medication Sales: Overall, Veterinary Sector, Online, and Brick & Mortar, 2019 - 2022P and 2026P (in thousands of dollars)

Customer Draw for Flea Control by Channel

The Online Boom

Overview of Dollar Sales and Channel Usage

Chapter Highlights

Topline Pet Product Dollar Sales

Retail vs. Veterinary Sales

Table U.S. Sales of Pet Products: Overall, Retail Sector Pet Food/Treats and Pet Supplies, and Veterinary Sector Products, 2020 - 2022P, 2026P (dollar sales in billions and percent growth)

Internet vs. Brick & Mortar Retail Sales

Pet Specialty vs. All Other Sales

Table Pet Products Retail Sales and Shares: Internet vs. Brick & Mortar, 2017 - 2022P, 2026P (in billions of dollars, percent growth, and percent share)

Retail Channel Pet Product Sales and Shares

Table Retail Sales of Pet Products: Overall Internet, Overall Brick & Mortar, and Brick & Mortar by Retail Channel, 2017, 2020 - 2022P, and 2026P (in billions of dollars)

Table Dollar Sales Growth Rate for Pet Products: Overall Internet, Overall Brick & Mortar, and Brick & Mortar by Retail Channel, 2020 - 2022P, 2026P (annual percentages and 5-year CAGRs)

Table Dollar Sales Growth for Pet Products: Overall Internet, Overall Brick & Mortar, and Brick & Mortar by Retail Channel, 2020 - 2022, 2026P (in millions of dollars)

Table Retail Dollar Shares for Pet Products: Overall Internet, Overall Brick & Mortar, and Brick & Mortar by Retail Channel, 2017, 2020 - 2022P, and 2026P (percent)

Retail Channel Pet Food Sales and Shares

Table Retail Sales of Pet Food/Treats: Overall Internet, Overall Brick & Mortar, and Brick & Mortar by Retail Channel, 2017, 2020 - 2022P, and 2026P (in billions of dollars)

Table Dollar Sales Growth Rate for Pet Food/Treats: Overall Internet, Overall Brick & Mortar, and Brick & Mortar by Retail Channel, 2020 - 2022P, 2026P (annual percentages and 5-year CAGRs)

Table Dollar Sales Growth for Pet Food/Treats: Overall Internet, Overall Brick & Mortar, and Brick & Mortar by Retail Channel, 2020 - 2022, 2026P (in millions of dollars)

Table Retail Dollar Shares for Pet Food/Treats: Overall Internet, Overall Brick & Mortar, and Brick & Mortar by Retail Channel, 2017, 2020 - 2022P, and 2026P (percent)

Retail Channel Pet Supplies (Non-Food) Sales and Shares

Table Retail Sales of Pet Supply Products (Non-Food): Overall Internet, Overall Brick & Mortar, and Brick & Mortar by Retail Channel, 2017, 2020 - 2022P, and 2026P (in billions of dollars)

Table Dollar Sales Growth Rate for Pet Supply Products (Non-Food): Overall Internet, Overall Brick & Mortar, and Brick & Mortar by Retail Channel, 2020 - 2022P, 2026P (annual percentages and 5-year CAGRs)

Table Dollar Sales Growth for Pet Supply Products (Non-Food): Overall Internet, Overall Brick & Mortar, and Brick & Mortar by Retail Channel, 2020 - 2022, 2026P (in millions of dollars)

Table Retail Dollar Shares for Pet Supply Products (Non-Food): Overall Internet, Overall Brick & Mortar, and Brick & Mortar by Retail Channel, 2017, 2020 - 2022P, and 2026P (percent)

Competitive Landscape

Chapter Highlights

The Pet Industry Omnimarket

Omnimarket vs. Omnichannel

Pet Industry Reset

Wellness as Omnimarket Driver

Corporate Versions of Omnimarket: Mars, Chewy, Petco, CGP

Incubating Cross-Industry Innovation

Amazon and Pet/Vet Services: When Will the Shoe Drop?

Mergers & Acquisitions

The Toolbox for Competing

Leveraging Private Label

• Table Select Private-Label Pet Food Brands,

Customer Rewards and Loyalty Programs

Table Services Offered by Pet Specialty Stores, 2022 (percent of pet specialty shoppers)

Autoship, Subscribe & Save

Table Share of Pet Owners With Current Pet-Related Subscriptions for Products or Services by Type and Generational Cohort, 2022 (percent)

Home Delivery, BOPUS, and Curbside

Direct-to-Consumer

Payment Services for Customers

The Retail-ization of Vet and Pet Care Services

Shopper Psychographics

Chapter Highlights

Pets as Homemakers

Motivations for Pet Ownership

Pets as Family

Cats as Family

Pet Parenting Day and Night

The Pet Market as Health Market

Table Level of Agreement with Statement: "My pets are important to my physical/mental health," January 2022 (percent of dog, cat, and other pet owners)

Shopper Priorities and Values

Pet Products Are Themselves Priority

Quality as Most Important Factor to Product Purchasing

Advancing Values

Pet Wellness as Purchase Driver

On the Hunt for Pet Health Products

Addressing Pet Stress Among Dogs and Cats

Serving the Aging Pet Population

Table Share of Dog-Owning Households With Puppies Under Age 1 or Senior Dogs Age 7+, 2012 - 2021/22 (percent)

Table Share of Cat-Owning Households With Kittens Under Age 1 or Senior Cats Age 7+, 2011/12 - 2021/22 (percent)

Products for Overweight and Special Needs Pets

Pet Food as Health Care

Table Leading Types of Specialized Pet Food Formulations: Dog vs. Cat Owners, August 2022 (percent of dog/cat owners using)

Focus on Pet Food

Chapter Highlights

Sales & Shares

Online vs. Brick & Mortar Sales

Table U.S. Pet Food/Treat Retail Sales: Overall, Online, and Brick & Mortar, 2019 - 2022P and 2026P (in thousands of dollars)

Table Share of Pet Food/Treat Retail Dollar Sales: Online vs. Brick & Mortar, 2019 - 2022P and 2026P (percent)

Pet Food Product Sales and Shares by Retail Channel

Table Retail Sales of Pet Food/Treats: Overall Internet, Overall Brick & Mortar, and Brick & Mortar by Retail Channel, 2017, 2020 - 2022P, and 2026P (in billions of dollars)

Table Dollar Sales Growth Rate for Pet Food/Treats: Overall Internet, Overall Brick & Mortar, and Brick & Mortar by Retail Channel, 2020 - 2022P, 2026P (annual percentages and 5-year CAGRs)

Table Dollar Sales Growth for Pet Food/Treats: Overall Internet, Overall Brick & Mortar, and Brick & Mortar by Retail Channel, 2020 - 2022, 2026P (in millions of dollars)

Table Retail Dollar Shares for Pet Food/Treats: Overall Internet, Overall Brick & Mortar, and Brick & Mortar by Retail Channel, 2017, 2020 - 2022P, and 2026P (percent)

Growth in Online Shopping Curbs Brick & Mortar Performance

Table Leading Channels for Pet Food Shopping, Fall 2019 - Summer 2022 (percent)

Walmart Is Top Retailer by Shopper Draw

Retail Shopping Skews by Dog/Cat Ownership

Table Shopper Draw by Channel and Leading Retailers and by Pet Ownership: Dogs/Not Cats, Cats/Not Dogs, Dogs + Cats, 2021/22 (index against pet owners overall)

Cross-Channel Shopping for Pet Food

Table Cross-Channel Shopping Patterns for Pet Food Products: Index by Leading Channels and Retailers, 2021/22 (index)

Internet Not Just About Sales

Table Uses of Internet in Past 12 Months for Pet Food, Pet Treats/Chews, and Selected Non-Food Pet Supplies, 2022 (percent of pet product purchasers)

DTC Fresh Pet Food Challenges Brick & Mortar-Based Retailers

Shopper Demographics: Pet Food

Customer Demographics: Leading Channels and Retailers

Table Demographic Skews for Pet Food Customers by Leading Retail Chains or E-Tailers: Walmart, Chewy, Amazon, PetSmart, Petco, 2021/22 (index)

Detailed Demographic Tables

Table Pet Food Shopping Patterns by Customer Demographic: Overall, Walmart, Supermarket/Grocery Stores, Wholesale Clubs, and Farm/Feed Stores, 2021/22 (in thousands of category shopper households)

Table Pet Food Shopping Patterns by Customer Demographic: Overall, Supermarket/Grocery Stores, Walmart, Wholesale Clubs, and Farm/Feed Stores, 2021/22 (percent)

Table Pet Food Shopping Patterns by Customer Demographic: Supermarket/Grocery Stores, Walmart, Wholesale Clubs, and Farm/Feed Stores, 2021/22 (index by channel/retailer)

Table Pet Food Channel/Retailer Shopping Patterns by Demographic: Chewy, Amazon, PetSmart, Petco, and Veterinarian, 2021/22 (in thousands of category shopper households)

Table Pet Food Channel/Retailer Shopping Patterns by Demographic: Chewy, Amazon, PetSmart, Petco, and Veterinarian, 2021/22 (percent)

Table Pet Food Channel/Retailer Shopping Patterns by Demographic: Chewy, Amazon, PetSmart, Petco, and Veterinarian, 2021/22 (index by channel/retailer)

Focus on Pet Medications

Chapter Highlights

Sales and Shares

e-Commerce Intrusion on Veterinary Sector Dominance

Table U.S. Pet Medication Sales: Overall, Veterinary Sector, Online, and Brick & Mortar, 2019 - 2022P and 2026P (in thousands of dollars)

Table Share of Pet Medication Dollar Sales: Veterinary, Online, and Brick & Mortar, 2019 - 2022P and 2026P (percent)

On-Site Veterinary vs. Online Share of Rx Flea/Tick/Heartworm Shopping

On-Site Brick & Mortar vs. Online Share of OTC Flea/Tick Product Shopping

Customer Draw for Flea Control by Channel

Table Leading Channels for Flea Control Product Shopping, Fall 2019 - Summer 2022 (percent of dog or cat owners)

Cross-Channel Shopping for Flea Control

Table Cross-Channel Shopping Patterns for Flea Control Products: Index by Leading Channels, 2021/22 (index)

The Online Boom

Table Uses of Internet in Past 12 Months for Non-Food Pet Supplies, 2022 (percent of pet product purchasers)

Retail Purchasing Patterns for Over-the-Counter Medications

Table On-Site vs. Online Purchasing Patterns for Over-the-Counter Pet Medications: Dog vs. Cat Owners, 2022 (percent)

CBD and Direct-to-Consumer Delivery

Shopper Demographics: Flea Control

Customer Demographics: Vet Sector vs. Leading Retailers

Table Demographic Skews for Flea Control Customers: Veterinary Sector, Chewy, Amazon, Walmart, PetSmart, and Petco, 2021/22 (index)

Detailed Demographic Tables

Table Channel Shopping Patterns for Flea Control Products by Demographic: Overall, Veterinary Sector, Chewy, and Amazon, 2021/22 (in thousands of category shopper households)

Table Channel Shopping Patterns for Flea Control Products by Demographic: Overall, Veterinary Sector, Chewy, and Amazon, 2021/22 (percent)

Table Channel Shopping Patterns for Flea Control Products by Demographic: Overall, Veterinary Sector, Chewy, and Amazon, 2021/22 (index by channel/retailer)

Table Channel Shopping Patterns for Flea Control Products by Demographic: Walmart, Supermarket/Grocery, PetSmart, and Petco, 2021/22 (in thousands of category shopper households)

Table Channel Shopping Patterns for Flea Control Products by Demographic: Walmart, Supermarket/Grocery, PetSmart, and Petco, 2021/22 (percent)

Table Channel Shopping Patterns for Flea Control Products by Demographic: Walmart, Supermarket/Grocery, PetSmart, and Petco, 2021/22 (index by channel/retailer)