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酮/原始人饮食消费者：高蛋白、低碳水化合物饮食的趋势与机会（第二版）
市场调查报告书
商品编码
1386911

酮/原始人饮食消费者：高蛋白、低碳水化合物饮食的趋势与机会（第二版）

Keto and Paleo Consumers: High Protein/Low-Carb Diet Trends and Opportunities, 2nd Edition
出版日期: | 出版商: Packaged Facts | 英文 259 Pages | 商品交期: 最快1-2个工作天内

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简介目录

本研究报告分析了全球高蛋白/低碳水化合物饮食和酮/古饮食市场的消费趋势现状。

酮（或生酮）饮食要求碳水化合物摄取量极低，脂肪含量高，蛋白质含量充足。 这种严格的饮食旨在让您的身体进入酮症状态并帮助您更快地减肥。 透过吃更少的碳水化合物，你的身体会燃烧更多的脂肪。 与其他低碳水化合物饮食相比，它的碳水化合物含量往往最低。

古（或旧石器时代）饮食，也称为“穴居人饮食”或“石器时代饮食”，是旧石器时代饮食”，是旧石器时代人们可能吃过（或能够吃）的食物的集合。它包括 这种饮食有很多变体，有些完全以植物为基础，有些则使用动物产品。 这种饮食鼓励您避免加工食品并选择天然食品，如蔬菜、水果、坚果、根茎类蔬菜、鸡蛋、肉类和海鲜。 除广义的 "加工食品" 外，还禁止乳製品、谷物、添加剂/精製糖、豆类、盐、酒精、咖啡等。

儘管古式饮食并不是特别低碳水化合物，但它所允许的食物往往比标准美国饮食碳水化合物含量更低，蛋白质和脂肪含量更高。

本报告分析了低碳水化合物饮食，包括生酮饮食、原始人饮食、阿特金斯饮食、南海滩饮食、Whole30饮食和一般低碳水化合物饮食。 我们也考虑声称是古/生酮的加工食品和饮料，以及与这种饮食方式相容的天然食品。 此外，还考虑了消费者的人口统计、对食品、饮食和健康的看法、动机和态度。

我们将从更广泛的意义上分析 COVID-19 大流行对消费者以及遵循生酮/古饮食的消费者的影响。

在当前和未来的市场机会的背景下，分析了消费者观念和行为转变的原因和影响。

目录

第 1 章执行摘要

第二章近期趋势：从疫情到通膨时代

  • 亮点
  • 活跃线上杂货购物活动
    • 2020 年疫情爆发初期，活动激增
    • 许多消费者在 2021 年和 2022 年继续在线订购更多杂货
    • 杂货购物频率（2023 年）：面对面与线上
    • 使用餐包外送服务
  • 许多消费者仍避免外食
  • 越来越多使用外带/送餐和方便食品
  • 零食和健康的饮食习惯
    • 2021 年至 2022 年的趋势
    • 2023 年饮食习惯的变化
    • 生酮/古式饮食消费者：高蛋白、低碳水化合物饮食的趋势与机会（第二版）
  • 对于接触新冠肺炎 (COVID-19) 的担忧依然存在
    • 大多数人仍然认为疫情对自己或家人/朋友的健康构成威胁
    • 对新型冠状病毒病 (COVID-19) 变种的担忧
    • 对未来可能爆发大流行病的担忧
    • 疫苗接种计划显示，许多消费者正在认真对待新冠肺炎 (COVID-19) 和流感，但接种疫苗的人数少于报告担心接种疫苗的人数
    • 生酮饮食和古式饮食消费者表达了对流行病的担忧，他们可能会在 2023 年接受最新的 COVID-19 加强注射
  • 疫情对个人的不利影响
    • 2020 年和 2021 年报告的不利影响
    • 2022 年对身心健康的持续影响
    • 对压力程度及食品/饮料消费的影响
  • 对工作习惯的短期影响
    • 工作方式的变化将在 2021 年和 2022 年继续
    • 生酮/古式饮食消费者：高蛋白、低碳水化合物饮食的趋势与机会（第二版）
    • 在家工作的能力和频率
    • 在共享办公空间工作还是在家工作？
  • 物价上涨：从供应链危机到通货膨胀
    • 大多数消费者都意识到食品价格上涨，并且许多人正在改变他们的购买决定。
    • 消费者认为价格在 2023 年的食品购买决策中将更为重要
    • 减少家庭支出
  • 粮食短缺：品牌和产品的供应链挑战
    • 对粮食短缺的担忧
    • 食品和饮料库存

第三章市场概况及趋势

  • 亮点
  • 生酮饮食、原始人饮食、低碳水化合物饮食、高蛋白饮食
    • 特殊餐点特色
    • 酮（生酮）饮食
    • 古（旧石器时代）饮食
    • 阿特金斯饮食法
    • 南海滩饮食
    • 整个30饮食
    • 有关特殊饮食的知识
  • 食物过敏、不耐/敏感等饮食限制
    • 生酮/古式饮食消费者：高蛋白、低碳水化合物饮食的趋势与机会（第二版）
    • 食物过敏和乳糖不耐症的报告率随着时间的推移而增加
    • 食物偏好和过敏/不耐受
    • 购买有过敏标籤的食品
    • 许多消费者购买防过敏食品的原因并非过敏或不耐症。
  • 以植物为基础/以植物为导向的趋势
    • 定义
    • 素食主义者
    • 素食
    • 鱼素者
    • 弹性素食主义者
    • 杂食性
    • 植物性饮食与永续发展：大众的重要流行语
    • 四分之一的消费者声称到 2023 年他们将主要遵循弹性素食饮食
    • "还原论" 心态在食用动物产品的消费者中蔓延（而不仅仅是在弹性素食者中）
  • 零食趋势
    • 大多数消费者每天都吃零食
    • 最喜欢的零食类型
    • "零食" 餐
    • 当消费者全天吃零食时
    • 消费者早上和晚上/深夜吃的零食
    • 产品范例
    • 生酮/古式饮食消费者：高蛋白、低碳水化合物饮食的趋势与机会（第二版）
  • COVID-19 大流行为线上杂货市场提供了必要的催化剂
    • 对生酮/古式市场的影响
  • 消费者所需的营养素和成分
    • 蛋白质：人们尝试消耗的最受欢迎的营养素
    • 用于营养摄取的来源
    • 消费者报告称，鸡肉和全植物来源的蛋白质消费量不断增加
    • 功能性健康益处
    • 避免或减少糖的摄入
    • 避免/控製糖摄取量的原因
    • 糖仍比低热量/无热量甜味剂更受青睐
    • 消费者认为许多甜味剂不安全
    • 避免或抑制钠的摄入
    • 消费者在营养资讯标籤中寻求的资讯
  • 正念与直觉饮食
    • 意义
    • 人们如何练习正念和直觉饮食
    • 与低碳水化合物、高蛋白饮食的关係
    • 饮食活动
    • 与正念和直觉饮食模式相关的情绪和行为的频率
    • 消费者正念指数
  • 对食物浪费的担忧
    • 大多数消费者都担心食物浪费
    • 生酮/古式饮食消费者：高蛋白、低碳水化合物饮食的趋势与机会（第二版）
    • 消费者如何减少食物浪费
    • 低碳水化合物和酮古饮食产品机会

第 4 章酮/古/高蛋白/低碳水化合物趋势

  • 亮点
  • 酮/古饮食产品市场前景
  • "健康意识" 趋势
    • 清洁标籤趋势
    • 有机/非基因改造
    • 无糖/无糖产品和替代甜味剂
    • 加入坚果、水果、种子和 "超级食物" 以增加营养价值
    • 纯素食/植物性产品：吸引那些寻求植物性饮食的人
    • 草饲
  • 功能性食品/饮料
  • 家庭烘焙的趋势
    • 生酮/古式饮食消费者：高蛋白、低碳水化合物饮食的趋势与机会（第二版）
  • DTC（直接面对消费者）和网路行销
    • 具有利基吸引力的新公司和产品有可能选择 DTC 管道
    • 透过订阅节省消费者费用并促进销售
    • 自有品牌
  • 实体店面的购买趋势
    • 零售商依赖衝动购买
    • 将产品的主张放在最前面
    • 利用自有品牌产品提高商店客流量与零售商忠诚度

第五章消费者统计

  • 亮点
  • 古饮食/生酮饮食的受欢迎程度以及对高蛋白/低碳水化合物食物/饮食的兴趣
  • 依性别划分的趋势
  • 依年龄组别/世代划分的趋势
    • 生酮/古式饮食消费者：高蛋白、低碳水化合物饮食的趋势与机会（第二版）
  • 基于家庭收入的模式
  • 地区差异
  • 城市、郊区和乡村的消费者
  • 学术背景
  • 家中是否有子女以及婚姻/伴侣关係状况
  • 种族/民族
  • 以植物为导向的消费者
    • 生酮/古式饮食消费者：高蛋白、低碳水化合物饮食的趋势与机会（第二版）
  • 线上杂货购物者（送餐和取货服务）

第六章消费者心理

  • 亮点
  • 特殊饮食限製或偏好
  • 压力、焦虑、疲劳和孤独的程度
  • 一些不遵循生酮或古饮食的消费者会寻找生酮或古饮食标籤，并为这些产品支付更高的价格。
  • 对食物的态度
    • 关注食品特性
    • 碳水化合物和蛋白质
    • 饮食限制和营养益处
    • 甜味剂和低热量产品
    • 生酮/古式饮食消费者：高蛋白、低碳水化合物饮食的趋势与机会（第二版）
    • 零食
    • 在餐厅煮饭和外食
    • 一流的品味和对新奇事物的容忍度
    • 优质且创新的食物偏好
    • 擦除促使消费者尝试新食品的因素
    • 对食物概念有兴趣
    • 食品营养和购买折扣食品
  • 购物行为
    • 膳食计划和衝动购买
    • 您购物的杂货店类别
    • 生酮/古式饮食消费者：高蛋白、低碳水化合物饮食的趋势与机会（第二版）
  • 烹饪技巧
    • 对烹饪技巧的信心与自我评价
    • 使用微波炉
简介目录
Product Code: LA18274174

This Packaged Facts report examines the dynamics of the current landscape for consumer trends in the high protein/low carb and keto and paleo markets.

The keto (or ketogenic) diet mandates very low carbohydrate intake, high fat, and adequate protein content. The strictness of this diet is intended to bring the body into ketosis for faster weight loss. It forces the body to burn fat by making carbohydrates scarce. This diet tends to be the lowest in carbohydrate content compared to other low-carb diets.

The paleo (or Paleolithic) diet, also called the "caveman diet" or the "stone age diet", consists of foods that may have (or could have) been eaten by our Paleolithic counterparts. There are different variants of the diet, with some being fully plant-based and some featuring animal products. The diet encourages adherents to avoid processed foods and opt instead for whole options like vegetables, fruits, nuts, roots, eggs, meat, and seafood. Besides the broad category of "processed", forbidden foods include dairy products, grains, added/refined sugars, legumes, salt, alcohol, and coffee.

Although the paleo diet is not specifically low-carb, in practice the allowed foods tend to provide fewer carbohydrates and more protein and fat content than standard American diets.

Low-carb diets including keto, paleo, Atkins, South Beach, Whole30, and general low-carb diets are analyzed. This report considers both packaged foods and beverages with paleo and keto claims, as well as whole foods that fit with these eating styles. Consumer demographics, perceptions, motivations, and attitudes on food, diet, and health are considered.

Effects of the COVID-19 pandemic on consumers are also analyzed in a broad sense, as well as in the context of following a keto or paleo diet.

The reasons for and implications of shifts in consumer perception and behavior are analyzed in the context of present and future market opportunities.

The report has dozens of tables showcasing numerical survey data on consumer demographics and psychographics and numerous marketing photographs. This report goes in-depth on COVID-19 and inflation trends that have affected the food and beverage market.

Primary research includes national online consumer polls of U.S. adult consumers (age 18+) conducted on an ongoing basis by Packaged Facts to analyze attitudes of consumers and their relevant food and beverage preferences.

Survey data from MRI-Simmons are used to analyze the demographics and psychographics of consumers following special diets including keto, paleo, Atkins, South Beach, and Whole30.

Supplementing Packaged Facts' exclusive surveys are analysis of the 2022 and 2023 Food & Health Surveys conducted by the International Food Information Council, which analyze consumer food purchase decisions, diet and lifestyle choices, snacking activity, and perception of health benefits in foods.

TABLE OF CONTENTS

CHAPTER 1: EXECUTIVE SUMMARY

  • Keto and Paleo Diets and Low-Carb/High Protein Eating
  • Recent Trends in Dieting and Interest in Weight Maintenance/Weight Loss
  • Various High-Protein/Low-Carb Eating Plans Appeal to Different Demographics
  • Scope

CHAPTER 2: RECENT HISTORICAL TRENDS FROM THE PANDEMIC TO THE INFLATION ERA

  • HIGHLIGHTS
  • BOOSTED ONLINE GROCERY SHOPPING ACTIVITY
    • Activity Spiked in 2020 during the Early Part of the Pandemic
      • Table 2-1. Coronavirus Food Purchase Habits: "Because of the coronavirus, I am...", 2020 - 2021 (percent of consumers)
    • Many Consumers Continued Ordering More Groceries Online in 2021 and 2022
      • Figure 2-1. Grocery Ordering Habits Continue to Be Affected by the Pandemic, 2021 - 2022 (percent of consumers)
    • Frequency of Grocery Shopping in 2023: In-Person vs. Online
      • Figure 2-2. Frequency of Buying Groceries In-Person and Online, 2023
    • Use of Meal Kit Delivery Services
      • Figure 2-3. Changes in Ordering Meal Kits during the Pandemic, 2021 - 2022 (percent of consumers)
  • MANY CONSUMERS ARE STILL HOLDING OFF ON DINING OUT
    • Figure 2-4. Restaurant Eating Habits, 2021 - 2022 (percent of consumers)
  • INCREASED USE OF FOOD CARRYOUT AND DELIVERY AND CONVENIENCE FOOD OPTIONS
    • Figure 2-5. Restaurant Habits Continue to Be Affected by the Pandemic, 2021 - 2022 (percent of consumers)
    • Figure 2-6. Using Convenience Food Options during the Pandemic, 2022 (percent of consumers)
  • SNACKING AND HEALTHY EATING HABITS
    • Trends from 2021-2022
      • Table 2-2. Coronavirus Eating Habits: "Because of the coronavirus, I am eating more...", 2021 (percent of consumers)
      • Figure 2-7. Coronavirus Habits in Snacking, Eating Frequency, and Eating "Comfort" Foods, 2021 - 2022 (percent of consumers)
      • Figure 2-8. Coronavirus Habits in Eating Fresh Produce and Processed Foods, 2021 - 2022 (percent of consumers)
    • Changes to Snacking Habits in 2023
      • Table 2-3. Current Snacking Activity Compared to Pre-Pandemic Levels, 2023 (percent of consumers)
    • Keto and Paleo Consumers: High Protein/Low-Carb Diet Trends and Opportunities, 2nd Edition
  • CONCERNS ABOUT COVID-19 EXPOSURE HAVE REMAINED
    • Most Still Consider the Pandemic a Health Threat Personally or to Family/Friends
      • Table 2-4. Coronavirus Health Concerns: "I am concerned about...", 2020 - 2021 (percent of consumers)
      • Table 2-5. Coronavirus Health Concerns: "I am concerned about...", 2022 - 2023 (percent of consumers)
      • Figure 2-9. COVID-19 Statistics, March 2020 - May 2023 (weekly trends in deaths and new hospital admissions)
    • Concerns about COVID-19 Variants
      • Figure 2-10. Concerns about the Delta/Omicron Variant and Future Variants of COVID-19, 2021 - 2023 (percent of consumers)
    • Concerns about Future Potential Pandemic Outbreaks
      • Table 2-6. Future Potential Pandemic Outbreak Concerns, 2023 (percent of consumers)
    • Vaccination Plans Reveal Many Consumers Are Taking COVID-19 and the Flu Seriously, Though Fewer May Be Getting Vaccinated Than Who Report Concerns
      • Table 2-7. Consumer Vaccination Plans, 2023 (percent of consumers)
    • Keto and Paleo Dieters Express More Pandemic Concerns and Are More Likely to Be Getting the Newest COVID-19 Booster in 2023
      • Table 2-8. Coronavirus Health Concerns: "I am concerned about..." by Keto, Paleo, and Low-Carb Dieting and Food Priorities, 2023 (percent of consumers)
      • Table 2-9. Consumer Vaccination Plans by Keto, Paleo, and Low-Carb Dieting and Food Priorities, 2023 (percent of consumers who have already gotten vaccines or will definitely get them by the end of 2023)
  • NEGATIVE PERSONAL EFFECTS OF THE PANDEMIC
    • Negative Effects Reported in 2020 and 2021
      • Table 2-10. Coronavirus Concerns: "The coronavirus has negatively affected my...", 2020 - 2021 (percent of consumers)
    • Continuing Mental and Physical Health Effects 2022
      • Figure 2-11. Changes in Mental and Physical Symptoms during the Pandemic, 2022 (percent of consumers) 2023
      • Figure 2-12. Current Feelings on Mental and Physical Symptoms Compared to "Normal" or Preferred Level, 2023 (percent of consumers)
    • Stress Levels and Impact on Food/Beverage Consumption
      • Figure 2-13. Stress Levels and Impact of Stress on Healthfulness of Food/Beverage Consumption, 2023
      • Figure 2-14. Impact of Food Consumption on Mental or Emotional Well-Being, 2023
  • NEAR TERM EFFECTS ON WORK HABITS
    • Changes to Work Patterns Continued in 2021 and 2022
      • Figure 2-15. Coronavirus Changes to Work Patterns, 2021 - 2022 (percent of consumers)
    • Keto and Paleo Consumers: High Protein/Low-Carb Diet Trends and Opportunities, 2nd Edition
    • Work from Home Ability and Frequency
      • Table 2-11. Ability to Work from Home and Frequency of Remote Work, 2023 (percent of consumers)
    • Working at a Co-Working Space or Working from Home
      • Table 2-12. Working at a Co-Working Space or Working from Home, 2023 (percent of consumers)
      • Table 2-13. Consumer Rating of Experiences Working at a Co-Working Space or Working from Home, 2023 (percent of consumers who have ever had each experience)
      • Table 2-14. Consumer Opinions on Working at a Co-Working Space or Working from Home, 2023 (percent of employed consumers)
  • RISING PRICES: FROM SUPPLY CHAIN CRUNCHES TO INFLATION
    • Table 2-15. Consumer Concerns about Rising Food Prices, 2021 - 2023 (percent of consumers)
    • The Vast Majority of Consumers Have Noticed the Rising Cost of Food, and Many Are Changing Their Purchasing Decisions
      • Figure 2-16. Noticing the Rising Cost of Food and Beverages over the Past Year, 2023
      • Figure 2-17. Impact of Rising Costs on Food/Beverage Purchasing, 2023
    • Consumers Find Price More Important for Food Purchase Decisions in 2023
      • Figure 2-18. Purchase Drivers for Food and Beverage Purchase Decisions, 2023
    • Cutting Back on Household Expenses
      • Table 2-16. Consumers Cutting Back on Household Expenses in the Last 12 Months, 2022 (percent of consumers)
      • Table 2-17. Types of Household Expenses Cut Back on in the Last 12 Months, 2022 (percent of consumers)
      • Table 2-18. Consumer Spending on "Extras", 2023 (percent of consumers)
  • FOOD SHORTAGES: SUPPLY CHAINS CHALLENGE BRANDS AND PRODUCTS
    • Concerns about Food Shortages
      • Table 2-19. Consumer Concerns about Food Shortages, 2021 - 2022 (percent of consumers)
    • Stockpiling of Food and Beverage Items
      • Table 2-20. Consumer Stockpiling of Food and Beverage Products, 2022 (percent of consumers)

CHAPTER 3: OVERVIEW AND MARKET TRENDS

  • HIGHLIGHTS
  • KETO, PALEO, LOW-CARB, AND HIGH PROTEIN DIETS
    • Special Diet Characteristics
    • Keto (Ketogenic) Diet
    • Paleo (Paleolithic) Diet
    • Atkins Diet
    • South Beach Diet
    • Whole30 Diet
    • Familiarity with Special Diets
      • Table 3-1. Familiarity with Special Diets, 2021, 2023 (percent of consumers)
  • FOOD ALLERGIES, INTOLERANCES/SENSITIVITIES, AND OTHER DIETARY RESTRICTIONS
    • Figure 3-1. Ingredients and Allergen Content in a Keto Snack Bar
    • Keto and Paleo Consumers: High Protein/Low-Carb Diet Trends and Opportunities, 2nd Edition
      • Figure 3-2. Prevalence of Food Allergies, Gluten Intolerance, and Lactose Intolerance, 2023 (percent of consumers)
      • Figure 3-3. Prevalence of Food Allergies and Intolerances/Sensitivities, 2022 (percent of consumers)
    • Rising Rates of Reported Food Allergies and Lactose Intolerance over Time
      • Table 3-2. Food Allergies and Lactose Intolerance, 2018 - 2023 (percent of consumers)
    • Food Preferences and Allergies/Intolerances
      • Table 3-3. Foods that Consumers Generally Eat, Generally Don't Like, or Are Allergic or Intolerant/Sensitive to by Type, 2022 (percent of consumers)
    • Purchases of Foods with Allergy-Friendly Labels
      • Figure 3-4. Seeking Allergy-Friendly Food Labels, 2022
    • Many Consumers Purchase Allergy-Friendly Foods for Reasons Other Than an Allergy or Intolerance
      • Figure 3-5. Reasons for Choosing Allergy -Friendly Food Labels, 2022
  • PLANT-BASED AND PLANT-FORWARD TRENDS
    • Definitions
    • Vegan
    • Vegetarian
    • Pescatarian
    • Flexitarian
    • Omnivore
    • Plant-Based Eating and Sustainability Are Buzzwords Important to the General Public
      • Figure 3-6. Magazine Covers Reflect the Issues of Importance to General Consumers
    • One-Fourth of Consumers Claim to Primarily Follow a Flexitarian Diet in 2023
      • Figure 3-7. Diets/Eating Philosophies Primarily Followed by Consumers, 2023 (percent of consumers)
    • A "Reducetarian" Mindset is Growing Among Consumers Who Eat Animal Products (and It's Not Just Among Flexitarians)
      • Figure 3-8. Reducetarian Dieters Are People Motivated to Eat Fewer Animal Products
  • SNACKING TRENDS
    • Most Consumers Snack Daily
      • Figure 3-9. Frequency of and Reasons for Snacking, 2022
    • Preferred Types of Snacks
      • Table 3-4. Preferred Types of Snacks, 2023 (percent of consumers)
    • "Snackification" of Meals
      • Figure 3-10. Article Explains How to Turn a Charcuterie Board into a Healthy Dinner
    • When Consumers Snack Throughout the Day
      • Figure 3-11. When Consumers Eat Meals and Snacks, 2022
    • What Consumers Snack on in the Morning and the Evening/Late Night
      • Figure 3-12. What Consumers Eat for Snacks in the Morning and Evening/Late Night, 2022
    • Product Examples
      • Figure 3-13. Meat and Cheese Packaged Together for a Quick High Protein Bite Suitable for Keto and Low-Carb Diets
    • Keto and Paleo Consumers: High Protein/Low-Carb Diet Trends and Opportunities, 2nd Edition
      • Figure 3-14. Grain Free Granola Snack Marketed for Paleo Diets
      • Figure 3-15. Almond Flour Crackers Marketed for Keto Diets
  • THE COVID-19 PANDEMIC WAS THE JUMPSTART THE ONLINE GROCERY MARKET NEEDED
    • Impact on the Keto and Paleo Market
  • NUTRIENTS AND INGREDIENTS SOUGHT BY CONSUMERS
    • Protein Is the Most Popular Nutrient That People Try to Consume
      • Figure 3-16. Nutrients Consumers Seek to Consume, 2023
    • Sources Used to Consume Nutrients
      • Figure 3-17. Sources Consumers Use to Consume Nutrients, 2023
    • Consumers Report Increasing Consumption of Protein from Poultry and Whole-Plant Sources
      • Figure 3-18. Changes in Consumption of Protein Sources in the Last Year, 2023
    • Functional Health Benefits
      • Figure 3-19. Functional Benefits Sought from Food/Beverages/Nutrients, 2023
    • Avoiding or Limiting Sugar Intake
      • Figure 3-20. Avoiding or Limiting Sugars, 2023
    • Reasons for Avoiding or Limiting Sugar Intake
      • Figure 3-21. Reasons for Avoiding or Limiting Sugars, 2023
    • Sugar Continues to Be Preferred Over Low/No-Calorie Sweeteners
      • Figure 3-22. Preferences for Sweeteners, 2023
      • Table 3-5. Preferences for Sweetener Types, 2022 (percent of consumers)
    • Many Sweeteners Are Considered Unsafe by Consumers
      • Figure 3-23. Consumer Beliefs on Safety of Ingredients, 2023
    • Avoiding or Limiting Sodium
      • Figure 3-24. Actions Taken to Limit/Avoid Sodium, 2023
    • Information Consumers Seek Out on Nutrition Facts Labels
      • Figure 3-25. Information Consumers Seek Out on Nutrition Facts Labels, 2022
  • MINDFUL AND INTUITIVE EATING
    • Definition
    • How People Are Practicing Mindful and Intuitive Eating
    • Relation to Low-Carb and High Protein Diets
    • Dieting Activity
      • Figure 3-26. Adherence to a Diet/Eating Pattern in the Past Year, 2019 - 2023
    • Frequency of Feelings and Behaviors Associated with Mindful and Intuitive Eating Patterns
      • Figure 3-27. Frequency of Feelings/Behaviors Involving Food, 2023
    • Consumer Mindfulness Index
      • Figure 3-28. Consumer Mindfulness Index, 2023
  • CONCERNS ABOUT FOOD WASTE
    • Most Consumers Are Concerned about Food Waste
      • Figure 3-29. Levels of Concerns about Food Waste and Reasons for Concern, 2022
      • Table 3-6. Levels of Concern about the Environment and Sources of Food Waste, 2022 (percent of consumers)
    • Keto and Paleo Consumers: High Protein/Low-Carb Diet Trends and Opportunities, 2nd Edition
    • How Consumers Reduce Food Waste
      • Figure 3-30. Actions Taken to Reduce Food Waste, 2022
    • Opportunities for Low-Carb and Keto/Paleo Foods
      • Figure 3-31. Packaging with Active Coating to Increase Shelf Life

CHAPTER 4: KETO, PALEO, HIGH PROTEIN, AND LOW-CARB TRENDS

  • HIGHLIGHTS
  • OUTLOOK FOR KETO AND PALEO FOOD MARKET
  • "BETTER-FOR-YOU" TRENDS
    • Clean Label Trends
      • Figure 4-1. Clean Label Soups Feature Paleo-Friendly Claim and Emphasize Lack of Undesirable Ingredients
      • Figure 4-2. Jerky Snacks Feature All Natural Ingredients with Keto, Paleo, and Whole30 Certification
    • Organic and Non-GMO
      • Figure 4-3. Organic Snack Clusters for Keto Diets
    • Sugar-Free/No Sugar Added Products and Alternative Sweeteners
      • Figure 4-4. Snack Mix with High Fat Content Uses No Added Sugar or Sweetener
      • Figure 4-5. Keto Friendly Baking Mix Uses Natural Alternative Sweeteners to Taste Delicious without Extra Carbs
    • Addition of Nuts, Fruit, Seeds, and "Superfoods" for Increased Nutrition
      • Figure 4-6. Chocolate Features Nuts, Fruit, and Added Hemp Protein for More Balanced Keto and Paleo Nutrition
      • Figure 4-7. "Superfood" Bar Marketed for Keto and Paleo Diets
    • Vegan/Plant-Based Products Appeals to Those Looking to Eat a Plant-Forward Diet
      • Figure 4-8. Plant-Based Paleo and Keto Diets Can Be Hard to Follow, but Special Cookbooks Provide Inspired Recipes
      • Figure 4-9. Dairy-Free Dressing Is Vegan and Suitable for Both Keto and Paleo Diets
      • Figure 4-10. Plant-Based Meat Alternative Is Paleo by Virtue of Being a Whole Food
      • Figure 4-11. Plant-Based Chips with Paleo Label
    • Grass-Fed
      • Figure 4-12. Representative Grass-Fed Cheese Products Are Suitable for Keto and Other Low-Carb Diets
      • Figure 4-13. Grass-Fed Beef Sticks Marketed as Paleo Friendly
  • FUNCTIONAL FOODS AND BEVERAGES
    • Figure 4-14. Keto-Compliant Functional Coffee Beverage Provides Recovery, Energy, and Performance-Boosting Claims
    • Figure 4-15. Nutrition Bars Certified for Paleo Diets Claim to Feature Mind, Body, and Gut Performance Enhancements
  • HOME BAKING TRENDS
    • Figure 4-16. Recipes for Keto Desserts Feature Ingredients with Higher Fat and Protein Content and Low-Carb Alternative Flours
    • Figure 4-17. Organic Sugar-Free Sweeteners and Baking Mixes Are Marketed for Diabetics and Keto Diets
    • Keto and Paleo Consumers: High Protein/Low-Carb Diet Trends and Opportunities, 2nd Edition
  • DIRECT-TO CONSUMER (DTC) AND ONLINE MARKETING
    • New Companies and Products with Niche Appeal May Choose DTC Channels
      • Figure 4-18. Specialized Keto and Paleo DTC-Exclusive Retailer
    • Subscriptions Save Consumers Money and Boost Sales
      • Figure 4-19. Some Snacks Suitable for Keto Diets Provide a Discount with a Subscription Delivery
    • Private Labels
      • Figure 4-20. Private Label Noodles with Keto and Paleo Claims Exclusive to DTC Retailer
  • IN-STORE PURCHASING TRENDS
    • Figure 4-21. Target Online Order Pickup Is One Option That Increases Store Traffic after an Online Order
    • Retail Stores Rely More On Impulse Purchases
    • Bringing Product Claims Front and Center
      • Figure 4-22. Costco Product Placement of Paleo Sausage with Prominent Paleo Claims on Retail-Ready Packaging
    • Private Label Products Are a Driver of Store Traffic and Retailer Loyalty
      • Figure 4-23. Private Label Ice Cream Brand Advertised in Store Circular

CHAPTER 5: CONSUMER DEMOGRAPHICS

  • HIGHLIGHTS
  • PREVALENCE OF PALEO AND KETO DIETS AND INTEREST IN HIGH PROTEIN AND LOW-CARB FOODS AND DIETS
    • Figure 5-1. Prevalence of Diet Adherence and Purchases of Special Food Labels, 2023 (percent of consumers)
    • Table 5-1. Frequency of Following Keto, Paleo, and Low-Carb Diets, 2023 (percent of consumers)
    • Table 5-2. Statements about Looking for and Paying More for Foods Based on Keto and Paleo Labels, 2023 (percent of consumers)
    • Table 5-3. Priorities Placed on Keto, Paleo, High Protein, and Low-Carb Food Labels 2023 (percent of consumers)
  • TRENDS BY GENDER
    • Table 5-4. Following Keto, Paleo, Atkins, South Beach, or Whole30 Diets; Buying Food Labeled High Protein or Low-Carb by Gender, 2023 (percent of consumers)
    • Table 5-5. Following Keto, Paleo, or Low-Carb Diets; Keto, Paleo, High Protein, and Low-Carb High Priorities; Look for or Would Pay More for Keto or Paleo Foods by Gender, 2023 (percent of consumers)
  • TRENDS BY AGE BRACKET AND GENERATION
    • Table 5-6. Following Keto, Paleo, Atkins, South Beach, or Whole30 Diets; Buying Food Labeled High Protein or Low-Carb by Age Bracket, 2023 (percent of consumers)
    • Table 5-7. Following Keto, Paleo, Atkins, South Beach, or Whole30 Diets; Buying Food Labeled High Protein or Low-Carb by Generation, 2023 (percent of consumers)
    • Table 5-8. Following Keto, Paleo, or Low-Carb Diets; Keto, Paleo, High Protein, and Low-Carb High Priorities; Look for or Would Pay More for Keto or Paleo Foods by Age Bracket, 2023 (percent of consumers)
    • Keto and Paleo Consumers: High Protein/Low-Carb Diet Trends and Opportunities, 2nd Edition
  • PATTERNS BASED ON HOUSEHOLD INCOME
    • Table 5-9. Following Keto, Paleo, Atkins, South Beach, or Whole30 Diets; Buying Food Labeled High Protein or Low-Carb by Household Income Bracket, 2023 (percent of consumers)
    • Table 5-10. Following Keto, Paleo, or Low-Carb Diets; Keto, Paleo, High Protein, and Low-Carb High Priorities; Look for or Would Pay More for Keto or Paleo Foods by Household Income Bracket, 2023 (percent of consumers)
  • REGIONAL DIFFERENCES
    • Table 5-11. Following Keto, Paleo, Atkins, South Beach, or Whole30 Diets; Buying Food Labeled High Protein or Low-Carb by US Region, 2023 (percent of consumers)
    • Table 5-12. Following Keto, Paleo, or Low-Carb Diets; Keto, Paleo, High Protein, and Low-Carb High Priorities; Look for or Would Pay More for Keto or Paleo Foods by US Region, 2023 (percent of consumers)
  • URBAN, SUBURBAN, AND RURAL CONSUMERS
    • Table 5-13. Following Keto, Paleo, Atkins, South Beach, or Whole30 Diets; Buying Food Labeled High Protein or Low-Carb by County Size, 2023 (percent of consumers)
    • Table 5-14. Following Keto, Paleo, or Low-Carb Diets; Keto, Paleo, High Protein, and Low-Carb High Priorities; Look for or Would Pay More for Keto or Paleo Foods by Urban, Suburban, or Rural Living, 2023 (percent of consumers)
  • EDUCATIONAL ATTAINMENT
    • Table 5-15. Following Keto, Paleo, Atkins, South Beach, or Whole30 Diets; Buying Food Labeled High Protein or Low-Carb by Educational Attainment, 2023 (percent of consumers)
    • Table 5-16. Following Keto, Paleo, or Low-Carb Diets; Keto, Paleo, High Protein, and Low-Carb High Priorities; Look for or Would Pay More for Keto or Paleo Foods by Educational Attainment, 2023 (percent of consumers)
  • PRESENCE OF CHILDREN IN THE HOUSEHOLD AND MARITAL/PARTNERSHIP STATUS
    • Table 5-17. Following Keto, Paleo, Atkins, South Beach, or Whole30 Diets; Buying Food Labeled High Protein or Low-Carb by Presence of Children in the Household and Parenthood, 2023 (percent of consumers)
    • Table 5-18. Following Keto, Paleo, or Low-Carb Diets; Keto, Paleo, High Protein, and Low-Carb High Priorities; Look for or Would Pay More for Keto or Paleo Foods by Parenthood and Marital/Partnership Status, 2023 (percent of consumers)
  • RACE/ETHNICITY
    • Table 5-19. Following Keto, Paleo, Atkins, South Beach, or Whole30 Diets; Buying Food Labeled High Protein or Low-Carb by Race/Ethnicity, 2023 (percent of consumers)
    • Table 5-20. Following Keto, Paleo, or Low-Carb Diets; Keto, Paleo, High Protein, and Low-Carb High Priorities; Look for or Would Pay More for Keto or Paleo Foods by Race/Ethnicity, 2023 (percent of consumers)
  • PLANT-FORWARD CONSUMERS
    • Table 5-21. Following Keto, Paleo, Atkins, South Beach, or Whole30 Diets; Buying Food Labeled High Protein or Low-Carb by Primary Diet/Eating Philosophy, 2023 (percent of consumers)
    • Table 5-22. Following Keto, Paleo, or Low-Carb Diets; Keto, Paleo, High Protein, and Low-Carb High Priorities; Look for or Would Pay More for Keto or Paleo Foods by Primary Diet/Eating Philosophy, 2023 (percent of consumers)
    • Keto and Paleo Consumers: High Protein/Low-Carb Diet Trends and Opportunities, 2nd Edition
  • ONLINE GROCERY SHOPPERS (FOOD DELIVERY AND PICKUP SERVICES)
    • Table 5-23. Following Keto, Paleo, Atkins, South Beach, or Whole30 Diets; Buying Food Labeled High Protein or Low-Carb by Use of Online Grocery Delivery Services, 2023 (percent of consumers)
    • Table 5-24. Following Keto, Paleo, or Low-Carb Diets; Keto, Paleo, High Protein, and Low-Carb High Priorities; Look for or Would Pay More for Keto or Paleo Foods by Shopping Online for Groceries in the Last 30 Days, 2023 (percent of consumers)

CHAPTER 6: CONSUMER PSYCHOGRAPHICS

  • HIGHLIGHTS
  • SPECIAL EATING RESTRICTIONS OR PREFERENCES
    • Table 6-1. Extent to Which Consumers Report Following a Special Diet, 2023 (percent of consumers)
    • Table 6-2. Special Diets Followed by Consumers, 2023 (percent of consumers)
  • LEVELS OF STRESS, ANXIETY, TIREDNESS, AND LONELINESS
    • Table 6-3. "Please rate how you currently feel in these areas (stress, tiredness, anxiety, loneliness), compared to your 'normal' or preferred level", by Gender and Age Bracket, 2023 (percent of respondents who reported feeling more of these characteristics)
    • Table 6-4. "Please rate how you currently feel in these areas (stress, tiredness, anxiety, loneliness), compared to your 'normal' or preferred level", by Household Income Bracket and Work from Home Status, 2023 (percent of respondents who reported feeling more of these characteristics)
    • Table 6-5. "Please rate how you currently feel in these areas (stress, tiredness, anxiety, loneliness), compared to your 'normal' or preferred level", by Keto, Paleo, and Low-Carb Dieting and Food Priorities, 2023 (percent of respondents who reported feeling more of these characteristics)
  • SOME CONSUMERS WHO DO NOT FOLLOW THE KETO OR PALEO DIET LOOK FOR KETO AND PALEO LABELS AND WOULD PAY MORE FOR THESE PRODUCTS
    • Table 6-6. Statements about Keto and Paleo Foods, 2023 (percent of consumers)
    • Figure 6-1. Looking for Foods Labeled as Keto- or Paleo-Friendly, 2023 (percent of consumers who do not follow the diets)
  • FOOD ATTITUDES
    • Priorities Placed on Food Characteristics
      • Table 6-7. Priorities Placed on Foods, 2023 (percent of consumers)
    • Carbs and Proteins
      • Table 6-8. Statements about Carbohydrates and Protein, 2023 (percent of consumers)
      • Table 6-9. Statements about Carbohydrates and Protein by Keto, Paleo, and Low-Carb Dieting and Food Priorities, 2023 (percent of consumers who agree)
    • Food Restrictions and Nutritional Benefits
      • Table 6-10. Statements about Nutritional Benefits and Food Restrictions, 2023 (percent of consumers)
      • Table 6-11. Statements about Nutritional Benefits and Food Restrictions by Keto, Paleo, and Low-Carb Dieting and Food Priorities, 2023 (percent of consumers who agree)
    • Sweeteners and Low Calorie Products
      • Table 6-12. Statements about Sweeteners and Low Calorie Products, 2023 (percent of consumers)
      • Table 6-13. Statements about Sweeteners and Low Calorie Products by Keto, Paleo, and Low-Carb Dieting and Food Priorities, 2023 (percent of consumers who agree)
    • Keto and Paleo Consumers: High Protein/Low-Carb Diet Trends and Opportunities, 2nd Edition
    • Snacking
      • Table 6-14. Statements about Snacking, 2023 (percent of consumers)
      • Table 6-15. Statements about Snacking by Keto, Paleo, and Low-Carb Dieting and Food Priorities, 2023 (percent of consumers who agree)
    • Cooking and Eating Out at Restaurants
      • Table 6-16. Statements about Cooking and Eating Out at Restaurants, 2023 (percent of consumers who agree completely)
    • Premium Tastes and Openness to Novelty
    • Premium and Novel Food Preferences
      • Table 6-17. Statements about Premium and Novel Food Preferences, 2023 (percent of consumers who agree completely)
    • Factors That Entice Consumers to Try New Foods
      • Table 6-18. Factors that Entice Consumers to Try New Foods, 2023 (percent of consumers)
      • Table 6-19. Factors that Entice Consumers to Try New Foods by Keto, Paleo, and Low-Carb Dieting and Food Priorities, 2023 (1 out of 3) (percent of consumers who say factors have strong impacts)
      • Table 6-20. Factors that Entice Consumers to Try New Foods by Keto, Paleo, and Low-Carb Dieting and Food Priorities, 2023 (continued, 2 out of 3) (percent of consumers who say factors have strong impacts)
      • Table 6-21. Factors that Entice Consumers to Try New Foods by Keto, Paleo, and Low-Carb Dieting and Food Priorities, 2023 (continued, 3 out of 3) (percent of consumers who say factors have strong impacts)
    • Interest in Food Concepts
      • Table 6-22. Interest in Food Concepts, 2023 (percent of consumers)
      • Table 6-23. Interest in Food Concepts by Keto, Paleo, and Low-Carb Dieting and Food Priorities, 2023 (percent of consumers who are very interested)
    • Food Nutrition and Buying Food on Sale
      • Table 6-24. Statements about Food Nutrition and Buying Food on Sale, 2023 (percent of consumers who agree completely)
  • SHOPPING BEHAVIOR
    • Meal Planning and Impulse Purchases
      • Table 6-25. Statements about Grocery Shopping and Meal Planning, 2023 (percent of consumers)
      • Table 6-26. Statements about Grocery Shopping and Meal Planning by Keto, Paleo, and Low-Carb Dieting and Food Priorities, 2023 (percent of consumers who usually or always report each activity)
    • Grocery Store Sections Shopped
      • Table 6-27. Frequency of Shopping in Grocery Store Sections, 2023 (percent of consumers)
      • Table 6-28. Frequency of Shopping in Grocery Store Sections by Keto, Paleo, and Low-Carb Dieting and Food Priorities, 2023 (1 out of 3) (percent of consumers who shop each section at least nearly every trip)
      • Table 6-29. Frequency of Shopping in Grocery Store Sections by Keto, Paleo, and Low-Carb Dieting and Food Priorities, 2023 (continued, 2 out of 3) (percent of consumers who shop each section at least nearly every trip)
    • Keto and Paleo Consumers: High Protein/Low-Carb Diet Trends and Opportunities, 2nd Edition
      • Table 6-30. Frequency of Shopping in Grocery Store Sections by Keto, Paleo, and Low-Carb Dieting and Food Priorities, 2023 (continued, 3 out of 3) (percent of consumers who shop each section at least nearly every trip)
  • COOKING SKILLS
    • Confidence Level and Self-Rating of Cooking Skills
      • Table 6-31. Consumer Confidence Level and Self-Rating of Cooking Skills, 2023 (percent of consumers)
      • Table 6-32. Consumer Confidence Level and Self-Rating of Cooking Skills by Keto, Paleo, and Low-Carb Dieting and Food Priorities, 2023 (percent of consumers who rate themselves highly)
    • Use of Microwave Ovens
      • Table 6-33. Frequency of Microwave Oven Use by Keto, Paleo, and Low-Carb Dieting and Food Priorities, 2023 (percent of consumers)
      • Table 6-34. How Consumers Use Microwave Ovens, 2023 (percent of consumers who use microwave ovens)