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市场调查报告书
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1725120

2032 年高蛋白食品市场预测：按产品类型、来源、分销管道、最终用户和地区进行的全球分析

High Protein-Based Food Market Forecasts to 2032 - Global Analysis By Product Type, Source, Distribution Channel, End User and By Geography
出版日期: | 出版商: Stratistics Market Research Consulting | 英文 200+ Pages | 商品交期: 2-3个工作天内

价格

根据 Stratistics MRC 的数据，全球高蛋白食品市场预计在 2025 年达到 375 亿美元，预计到 2032 年将达到 740 亿美元，预测期内的复合年增长率为 10.2%。

高蛋白食品是营养丰富的产品，旨在为肌肉生长、恢復和整体健康提供必需的氨基酸。这些食物包括瘦肉、乳製品、豆类和坚果等天然来源，以及蛋白质棒、奶昔和补充剂等强化食品。这些食物支持能量水平、饱腹感和代谢功能，使其成为健身爱好者、运动员和注重健康的消费者的理想选择。

消费者越来越多地转向高蛋白食品

人们越来越意识到蛋白质对健康的好处，包括维持肌肉、控制体重和改善整体健康，这刺激了高蛋白食品的需求。消费者正在积极寻求支持其积极生活方式的功能性营养选择，从而导致强化蛋白质的零食、饮料和代餐的增加。健身文化和运动营养的兴起进一步推动了市场的成长，运动员和注重健康的人们将蛋白质食品纳入日常生活。

高价位限制了对价格敏感的消费者的购买机会。

高蛋白食品，尤其是来自乳清、豌豆蛋白和有机肉等特殊来源的食品，由于生产复杂且原料来源困难，通常高成本。这种定价挑战可能会阻止注重预算的消费者定期购买富含蛋白质的产品，从而限制低收入群体的市场渗透。此外，创新蛋白质药物的研发成本导致零售价格上涨，阻碍了市场成长。

都市化、增加可支配所得、客製化功能性营养

随着城市人口的成长，消费者越来越接触多样化的饮食趋势，包括根据个人健康目标量身定制的高蛋白饮食。个人化营养解决方案的需求正在成长，公司提供强化蛋白质的食品，旨在满足肌肉恢復、体重管理和消化器官系统健康等特定需求。功能性蛋白质食品，包括强化乳製品、蛋白质棒和代餐，在忙碌的专业人士和健身爱好者中越来越受欢迎，并推动市场的发展。

夸大的健康声明和缺乏研究的处方

一些製造商夸大其蛋白质强化产品的益处，并以未经证实的增加肌肉、减轻体重和改善整体健康的检验误导消费者。此外，某些地区缺乏标准化法规，导致蛋白质含量标示不一致，引起消费者的怀疑。含有过多添加剂、人工成分和低品质蛋白质来源的掺假蛋白质产品会对您的品牌信誉产生负面影响。

COVID-19的影响：

COVID-19 疫情对高蛋白食品市场产生了多种影响，既影响了供应链，也影响了消费行为。虽然最初製造和物流的中断导致了暂时的短缺，但这场危机也提高了人们对营养和增强免疫力食品的认识。随着消费者重视更健康的饮食习惯，对富含蛋白质的零食、补充品和代餐的需求也增加。家庭烹饪和个人化营养的转变促使人们寻求方便而又营养的食物选择，进一步推动了市场的成长。

预计预测期内肉类蛋白质食品部分将成长至最大的份额。

由于肉类蛋白质食品消费广泛且在全球饮食中占据重要地位，预计在预测期内该类食品将占据最大的市场占有率。肉类蛋白质来源，包括鸡肉、牛肉和鱼贝类，仍然是寻求高品质蛋白质摄取的消费者的首选。该行业受益于传统食品和加工食品类别的强劲需求，红肉配方和蛋白质强化肉品的创新推动了成长。

预计植物蛋白部分在预测期内将出现最高的复合年增长率。

由于消费者对永续和道德食品选择的偏好日益增强，预计植物蛋白领域将在预测期内实现最高成长率。植物性蛋白质来源，包括大豆、豌豆、扁豆和藜麦，在註重健康的人群以及遵循素食或纯素饮食的人中越来越受欢迎。在该领域，食品技术的进步促进了富含蛋白质的植物性零食、乳製品替代品和肉类替代品的开发。

占比最大的地区：

受消费者对机能性食品和蛋白质强化食品的强劲需求的推动，预计北美将在预测期内占据最大的市场占有率。该地区拥有成熟的健康和保健产业，消费者积极寻求高蛋白饮食来健身、控制体重和促进整体健康。主要食品製造商和广泛的零售分销网络的存在进一步促进了市场扩张。

复合年增长率最高的地区：

在预测期内，亚太地区预计将呈现最高的复合年增长率，这得益于可支配收入的增加、都市化以及人们对蛋白质健康益处的认识不断提高。受饮食偏好变化和健身文化日益兴起的推动，中国、印度和日本等国家对蛋白质强化食品的需求正在激增。电子商务和直接面向消费者的销售管道的扩张使得更广泛的消费者能够获得高蛋白食品。

免费客製化服务：

订阅此报告的客户可享有以下免费自订选项之一：

  • 公司简介
    • 对其他市场公司（最多 3 家公司）进行全面分析
    • 主要企业的SWOT分析（最多3家公司）
  • 地理细分
    • 根据客户兴趣对主要国家市场进行估计、预测和复合年增长率（註：基于可行性检查）
  • 竞争基准化分析
    • 根据产品系列、地理分布和策略联盟对主要企业基准化分析

目录

第一章执行摘要

第二章 前言

  • 概述
  • 相关利益者
  • 研究范围
  • 调查方法
    • 资料探勘
    • 数据分析
    • 数据检验
    • 研究途径
  • 研究材料
    • 主要研究资料
    • 次级研究资讯来源
    • 先决条件

第三章市场走势分析

  • 驱动程式
  • 限制因素
  • 机会
  • 威胁
  • 产品分析
  • 最终用户分析
  • 新兴市场
  • COVID-19的影响

第四章 波特五力分析

  • 供应商的议价能力
  • 买家的议价能力
  • 替代品的威胁
  • 新进入者的威胁
  • 竞争对手之间的竞争

5. 全球高蛋白食品市场（依产品类型）

  • 富含蛋白质的乳製品
  • 蛋白质棒和零食
  • 蛋白质补充剂和粉末
  • 即饮蛋白饮料
  • 谷物和烘焙产品
  • 其他产品类型

6. 全球高蛋白食品市场（依来源）

  • 动物性蛋白质
  • 植物蛋白
  • 混合酱

7. 全球高蛋白食品市场（依分销通路）

  • 超级市场/大卖场
  • 便利商店
  • 网路零售
  • 特色保健食品店
  • 药局和药局
  • 其他分销管道

8. 全球高蛋白食品市场（依最终用户）

  • 运动员和健身爱好者
  • 注重健康的消费者
  • 纯素和植物性食物的追随者
  • 人口老化
  • 其他最终用户

9. 全球高蛋白食品市场（按地区）

  • 北美洲
    • 美国
    • 加拿大
    • 墨西哥
  • 欧洲
    • 德国
    • 英国
    • 义大利
    • 法国
    • 西班牙
    • 其他欧洲国家
  • 亚太地区
    • 日本
    • 中国
    • 印度
    • 澳洲
    • 纽西兰
    • 韩国
    • 其他亚太地区
  • 南美洲
    • 阿根廷
    • 巴西
    • 智利
    • 南美洲其他地区
  • 中东和非洲
    • 沙乌地阿拉伯
    • 阿拉伯聯合大公国
    • 卡达
    • 南非
    • 其他中东和非洲地区

第十章 重大进展

  • 协议、伙伴关係、合作和合资企业
  • 收购与合併
  • 新产品发布
  • 业务扩展
  • 其他关键策略

第十一章 公司概况

  • Abbott Laboratories
  • Archer Daniels Midland Co
  • Beyond Meat Inc.
  • Campbell Soup Co.
  • Cargill Inc.
  • Chobani Global Holdings LLC
  • Coca Cola Co.
  • Conagra Brands Inc
  • Danone SA
  • General Mills Inc.
  • Hormel Foods Corp
  • Kellogg Co
  • Maple Leaf Foods Inc
  • Mars Inc.
  • Mondelez International Inc.
  • Nestle SA
  • PepsiCo Inc.
  • The Kraft Heinz Co
  • Tyson Foods Inc
  • Unilever PLC
Product Code: SMRC29266

According to Stratistics MRC, the Global High Protein-Based Food Market is accounted for $37.5 billion in 2025 and is expected to reach $74.0 billion by 2032 growing at a CAGR of 10.2% during the forecast period. High protein-based foods are nutrient-dense products designed to provide essential amino acids for muscle growth, recovery, and overall health. These foods include natural sources such as lean meats, dairy, legumes, and nuts, as well as fortified options like protein bars, shakes, and supplements. They support energy levels, satiety, and metabolic functions, making them ideal for fitness enthusiasts, athletes, and health-conscious consumers.

Market Dynamics:

Driver:

Rising consumers shifting toward high-protein diets

Increasing awareness of the health benefits of protein, including muscle maintenance, weight management, and overall wellness, is fueling demand for high-protein foods. Consumers are actively seeking functional nutrition options that support active lifestyles, leading to the expansion of protein-enriched snacks, beverages, and meal replacements. The rise of fitness culture and sports nutrition has further accelerated market growth, with athletes and health-conscious individuals incorporating protein-based foods into their daily routines.

Restraint:

Premium pricing limits access for price-sensitive consumers

High-protein foods, particularly those derived from specialized sources such as whey, pea protein, and organic meat, often come at a higher cost due to production complexities and ingredient sourcing. This pricing challenge can deter budget-conscious consumers from regularly purchasing protein-rich products, restricting market penetration in lower-income segments. Additionally, the cost of research and development for innovative protein formulations contributes to elevated retail prices hampering the market growth.

Opportunity:

Urbanization and rising disposable income & customized & functional nutrition

As urban populations grow, consumers are increasingly exposed to diverse dietary trends, including high-protein diets tailored to individual health goals. The demand for personalized nutrition solutions is rising, with companies offering protein-enriched foods designed for specific needs, such as muscle recovery, weight management, and digestive health. Functional protein foods, including fortified dairy products, protein bars, and meal replacements, are gaining traction among busy professionals and fitness enthusiasts propelling the market.

Threat:

Overstated health claims or poorly researched formulations

Some manufacturers exaggerate the benefits of protein-enriched products, misleading consumers with unverified claims regarding muscle growth, weight loss, and overall health improvements. Additionally, the lack of standardized regulations in certain regions allows for inconsistencies in protein content labeling, leading to consumer skepticism. Poorly formulated protein products that contain excessive additives, artificial ingredients, or low-quality protein sources can negatively impact brand credibility.

Covid-19 Impact:

The COVID-19 pandemic had a mixed impact on the high protein-based food market, influencing both supply chains and consumer behavior. While initial disruptions in manufacturing and logistics led to temporary shortages, the crisis also heightened awareness of nutrition and immunity-boosting foods. Consumers prioritized health-conscious eating habits, leading to increased demand for protein-rich snacks, supplements, and meal replacements. The shift toward home cooking and personalized nutrition further supported market growth, as individuals sought convenient yet nutritious food options.

The meat-based protein foods segment is expected to be the largest during the forecast period

The meat-based protein foods segment is expected to account for the largest market share during the forecast period due to its widespread consumption and established presence in global diets. Meat-based protein sources, including poultry, beef, and seafood, remain primary choices for consumers seeking high-quality protein intake. The segment benefits from strong demand in both traditional and processed food categories, with innovations in lean meat formulations and protein-enhanced meat products driving growth.

The plant-based proteins segment is expected to have the highest CAGR during the forecast period

Over the forecast period, the plant-based proteins segment is predicted to witness the highest growth rate driven by increasing consumer preference for sustainable and ethical food choices. Plant-based protein sources, including soy, pea, lentils, and quinoa, are gaining popularity among health-conscious individuals and those following vegetarian or vegan diets. The segment is benefiting from advancements in food technology, enabling the development of protein-rich plant-based snacks, dairy alternatives, and meat substitutes.

Region with largest share:

During the forecast period, the North America region is expected to hold the largest market share driven by strong consumer demand for functional and protein-enriched foods. The region has a well-established health and wellness industry, with consumers actively seeking high-protein diets for fitness, weight management, and overall well-being. The presence of leading food manufacturers and extensive retail distribution networks further supports market expansion.

Region with highest CAGR:

Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR fueled by rising disposable incomes, urbanization, and increasing awareness of protein's health benefits. Countries such as China, India, and Japan are experiencing a surge in demand for protein-enriched foods, driven by evolving dietary preferences and growing fitness culture. The expansion of e-commerce and direct-to-consumer sales channels is making high-protein foods more accessible to a broader consumer base.

Key players in the market

Some of the key players in High Protein-Based Food Market include Abbott Laboratories, Archer Daniels Midland Co, Beyond Meat Inc., Campbell Soup Co., Cargill Inc., Chobani Global Holdings LLC, Coca Cola Co., Conagra Brands Inc, Danone SA, General Mills Inc., Hormel Foods Corp, Kellogg Co, Maple Leaf Foods Inc, Mars Inc., Mondelez International Inc., Nestle SA, PepsiCo Inc., The Kraft Heinz Co, Tyson Foods Inc, and Unilever PLC.

Key Developments:

In April 2025, ADM announced the shutdown of its domestic trading operations in China and layoffs in Shanghai as part of a global cost-saving initiative. This move aims to enhance agility amid a challenging operating environment exacerbated by an ongoing accounting scandal.

In March 2025, Hormel Foods unveiled FONTANINI(R) Hot Honey Sliced Sausage, debuting at the International Pizza Expo in Las Vegas responding to the growing popularity of hot honey on pizza.

In February 2025, Conagra announced plans to unveil new innovations and discuss its updated 2025 outlook at the Consumer Analyst Group of New York (CAGNY) Conference. The updated fiscal 2025 outlook reflects temporary service constraints and the impact of foreign exchange, while long-term targets remain unchanged.

Product Types Covered:

  • Protein-Rich Dairy Products
  • Protein Bars & Snacks
  • Protein Supplements & Powders
  • Ready-to-Drink Protein Beverages
  • Cereals & Bakery Products
  • Other Product Types

Sources Covered:

  • Animal-Based Proteins
  • Plant-Based Proteins
  • Blended Sources

Distribution Channels Covered:

  • Supermarkets & Hypermarkets
  • Convenience Stores
  • Online Retail
  • Specialty Health Stores
  • Pharmacies & Drugstores
  • Other Distribution Channels

End Users Covered:

  • Athletes & Fitness Enthusiasts
  • Health-Conscious Consumers
  • Vegan & Plant-Based Diet Followers
  • Aging Population
  • Other End Users

Regions Covered:

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • Italy
    • France
    • Spain
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • India
    • Australia
    • New Zealand
    • South Korea
    • Rest of Asia Pacific
  • South America
    • Argentina
    • Brazil
    • Chile
    • Rest of South America
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • Qatar
    • South Africa
    • Rest of Middle East & Africa

What our report offers:

  • Market share assessments for the regional and country-level segments
  • Strategic recommendations for the new entrants
  • Covers Market data for the years 2024, 2025, 2026, 2028, and 2032
  • Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
  • Strategic recommendations in key business segments based on the market estimations
  • Competitive landscaping mapping the key common trends
  • Company profiling with detailed strategies, financials, and recent developments
  • Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

  • Company Profiling
    • Comprehensive profiling of additional market players (up to 3)
    • SWOT Analysis of key players (up to 3)
  • Regional Segmentation
    • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
  • Competitive Benchmarking
    • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

  • 2.1 Abstract
  • 2.2 Stake Holders
  • 2.3 Research Scope
  • 2.4 Research Methodology
    • 2.4.1 Data Mining
    • 2.4.2 Data Analysis
    • 2.4.3 Data Validation
    • 2.4.4 Research Approach
  • 2.5 Research Sources
    • 2.5.1 Primary Research Sources
    • 2.5.2 Secondary Research Sources
    • 2.5.3 Assumptions

3 Market Trend Analysis

  • 3.1 Introduction
  • 3.2 Drivers
  • 3.3 Restraints
  • 3.4 Opportunities
  • 3.5 Threats
  • 3.6 Product Analysis
  • 3.7 End User Analysis
  • 3.8 Emerging Markets
  • 3.9 Impact of Covid-19

4 Porters Five Force Analysis

  • 4.1 Bargaining power of suppliers
  • 4.2 Bargaining power of buyers
  • 4.3 Threat of substitutes
  • 4.4 Threat of new entrants
  • 4.5 Competitive rivalry

5 Global High Protein-Based Food Market, By Product Type

  • 5.1 Introduction
  • 5.2 Protein-Rich Dairy Products
  • 5.3 Protein Bars & Snacks
  • 5.4 Protein Supplements & Powders
  • 5.5 Ready-to-Drink Protein Beverages
  • 5.6 Cereals & Bakery Products
  • 5.7 Other Product Types

6 Global High Protein-Based Food Market, By Source

  • 6.1 Introduction
  • 6.2 Animal-Based Proteins
  • 6.3 Plant-Based Proteins
  • 6.4 Blended Sources

7 Global High Protein-Based Food Market, By Distribution Channel

  • 7.1 Introduction
  • 7.2 Supermarkets & Hypermarkets
  • 7.3 Convenience Stores
  • 7.4 Online Retail
  • 7.5 Specialty Health Stores
  • 7.6 Pharmacies & Drugstores
  • 7.7 Other Distribution Channels

8 Global High Protein-Based Food Market, By End User

  • 8.1 Introduction
  • 8.2 Athletes & Fitness Enthusiasts
  • 8.3 Health-Conscious Consumers
  • 8.4 Vegan & Plant-Based Diet Followers
  • 8.5 Aging Population
  • 8.6 Other End Users

9 Global High Protein-Based Food Market, By Geography

  • 9.1 Introduction
  • 9.2 North America
    • 9.2.1 US
    • 9.2.2 Canada
    • 9.2.3 Mexico
  • 9.3 Europe
    • 9.3.1 Germany
    • 9.3.2 UK
    • 9.3.3 Italy
    • 9.3.4 France
    • 9.3.5 Spain
    • 9.3.6 Rest of Europe
  • 9.4 Asia Pacific
    • 9.4.1 Japan
    • 9.4.2 China
    • 9.4.3 India
    • 9.4.4 Australia
    • 9.4.5 New Zealand
    • 9.4.6 South Korea
    • 9.4.7 Rest of Asia Pacific
  • 9.5 South America
    • 9.5.1 Argentina
    • 9.5.2 Brazil
    • 9.5.3 Chile
    • 9.5.4 Rest of South America
  • 9.6 Middle East & Africa
    • 9.6.1 Saudi Arabia
    • 9.6.2 UAE
    • 9.6.3 Qatar
    • 9.6.4 South Africa
    • 9.6.5 Rest of Middle East & Africa

10 Key Developments

  • 10.1 Agreements, Partnerships, Collaborations and Joint Ventures
  • 10.2 Acquisitions & Mergers
  • 10.3 New Product Launch
  • 10.4 Expansions
  • 10.5 Other Key Strategies

11 Company Profiling

  • 11.1 Abbott Laboratories
  • 11.2 Archer Daniels Midland Co
  • 11.3 Beyond Meat Inc.
  • 11.4 Campbell Soup Co.
  • 11.5 Cargill Inc.
  • 11.6 Chobani Global Holdings LLC
  • 11.7 Coca Cola Co.
  • 11.8 Conagra Brands Inc
  • 11.9 Danone SA
  • 11.10 General Mills Inc.
  • 11.11 Hormel Foods Corp
  • 11.12 Kellogg Co
  • 11.13 Maple Leaf Foods Inc
  • 11.14 Mars Inc.
  • 11.15 Mondelez International Inc.
  • 11.16 Nestle SA
  • 11.17 PepsiCo Inc.
  • 11.18 The Kraft Heinz Co
  • 11.19 Tyson Foods Inc
  • 11.20 Unilever PLC

List of Tables

  • Table 1 Global High Protein-Based Food Market Outlook, By Region (2024-2032) ($MN)
  • Table 2 Global High Protein-Based Food Market Outlook, By Product Type (2024-2032) ($MN)
  • Table 3 Global High Protein-Based Food Market Outlook, By Protein-Rich Dairy Products (2024-2032) ($MN)
  • Table 4 Global High Protein-Based Food Market Outlook, By Protein Bars & Snacks (2024-2032) ($MN)
  • Table 5 Global High Protein-Based Food Market Outlook, By Protein Supplements & Powders (2024-2032) ($MN)
  • Table 6 Global High Protein-Based Food Market Outlook, By Ready-to-Drink Protein Beverages (2024-2032) ($MN)
  • Table 7 Global High Protein-Based Food Market Outlook, By Cereals & Bakery Products (2024-2032) ($MN)
  • Table 8 Global High Protein-Based Food Market Outlook, By Other Product Types (2024-2032) ($MN)
  • Table 9 Global High Protein-Based Food Market Outlook, By Source (2024-2032) ($MN)
  • Table 10 Global High Protein-Based Food Market Outlook, By Animal-Based Proteins (2024-2032) ($MN)
  • Table 11 Global High Protein-Based Food Market Outlook, By Plant-Based Proteins (2024-2032) ($MN)
  • Table 12 Global High Protein-Based Food Market Outlook, By Blended Sources (2024-2032) ($MN)
  • Table 13 Global High Protein-Based Food Market Outlook, By Distribution Channel (2024-2032) ($MN)
  • Table 14 Global High Protein-Based Food Market Outlook, By Supermarkets & Hypermarkets (2024-2032) ($MN)
  • Table 15 Global High Protein-Based Food Market Outlook, By Convenience Stores (2024-2032) ($MN)
  • Table 16 Global High Protein-Based Food Market Outlook, By Online Retail (2024-2032) ($MN)
  • Table 17 Global High Protein-Based Food Market Outlook, By Specialty Health Stores (2024-2032) ($MN)
  • Table 18 Global High Protein-Based Food Market Outlook, By Pharmacies & Drugstores (2024-2032) ($MN)
  • Table 19 Global High Protein-Based Food Market Outlook, By Other Distribution Channels (2024-2032) ($MN)
  • Table 20 Global High Protein-Based Food Market Outlook, By End User (2024-2032) ($MN)
  • Table 21 Global High Protein-Based Food Market Outlook, By Athletes & Fitness Enthusiasts (2024-2032) ($MN)
  • Table 22 Global High Protein-Based Food Market Outlook, By Health-Conscious Consumers (2024-2032) ($MN)
  • Table 23 Global High Protein-Based Food Market Outlook, By Vegan & Plant-Based Diet Followers (2024-2032) ($MN)
  • Table 24 Global High Protein-Based Food Market Outlook, By Aging Population (2024-2032) ($MN)
  • Table 25 Global High Protein-Based Food Market Outlook, By Other End Users (2024-2032) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.