美国的鱼类，小型哺乳类，爬虫类，鸟类产品市场(第5版)

日益增长的经济压力导致许多美国宠物主人缩减了可自由支配的支出，将整个宠物产业推向了极限。儘管面临这些经济课题，但包括鱼类、鸟类、爬行动物、两栖动物（爬行动物）和小型哺乳动物在内的非传统宠物市场仍然提供着经济实惠的陪伴和利基成长机会。预计到2024年，这个 "其他宠物" 细分市场将以低于2%的温和速度成长，总市场价值将达到36亿美元。

通膨背景如何控制宠物饲养预算

由于通货膨胀和关税不确定性影响家庭财务状况，比猫狗更实惠的宠物可能对消费者更具吸引力。小型宠物提供了一种低成本的宠物饲养入门方式，但宠物食品、用品和配件价格上涨仍然是小型宠物主人的担忧。

情感连结与专业零售推动需求

许多宠物主人从观察和与他们的小型伴侣动物互动中找到乐趣。虽然这些动物可能不像传统宠物那样受到同等程度的关爱，但它们仍然被视为珍贵的家庭成员。专业宠物零售商透过提供专家指导和客製化产品推荐，在这个市场中发挥关键作用。

需要策略行销与零售创新

随着消费者优先考虑必需品购物，行销人员和零售商必须采取创新策略来推广鱼类、鸟类、爬行动物和小型哺乳动物的产品。品牌可以透过强调价值、健康和易于护理来更好地与注重预算的宠物主人建立联繫。

来自Packaged Facts的全面市场洞察

新发布的 "美国鱼类、小型哺乳动物、爬行动物和鸟类产品市场（第五版）" 深入探讨了这个不断发展的市场。主要亮点包括：

2019 年至 2029 年零售业业绩及预测

依物种、主人人口统计和态度划分的动物饲养趋势

电子商务成长与数位行销趋势

产品创新、安全与竞争策略

猫狗市场的跨类别影响

本报告以 Packaged Facts 宠物主人调查的独家数据为支撑，是行业利益相关者应对 "其他宠物" 类别课题和机会的重要资源。

目录

第1章 摘要整理

第2章 简介

• 章的亮点
• 简介
• 范围与市场定义： "其他宠物" 产品
• 研究方法论
• 市场概览
• 其他宠物市场面临经济课题
• 大多数类别的百分比成长率相似
• 消费品销售占市场主导地位
• 市场展望
• 购买 "其他宠物" 的热潮有所缓解
• 儘管通膨下降，但经济压力依然存在
• 其他宠物主人削减宠物支出
• 其他宠物具有多种经济吸引力
• 其他宠物被视为家庭的一部分
• 注重健康与保健
• 其他宠物主人愿意为服务付费
• 购买其他宠物的特点
• 哪里买其他宠物
• 影响宠物购买的因素
• 饲养其他宠物的主要动机
• 宠物照顾的经验程度因其他宠物的类型而异
• 人口结构变化影响其他宠物市场
• 未来展望
• 到2029年销售额将缓慢成长
• 通路趋势
• 宠物专用通路占超过一半的市场占有率
• 店内购买是最常见的购物方式
• 价值是购物习惯中最重要的因素
• 宠物店在其他宠物销售中扮演特殊角色
• Petco 注重价值与节省
• PetSmart 秉持 "宠物是家人" 的理念
• Chewy 的 "无尽货架" 提供各式各样的产品
• 沃尔玛加强对其他宠物的关注
• 行销人员
• 市场整合
• 其他宠物主人倾向于在线查找宠物信息
• 社群媒体是行销人员与其他宠物主人联繫的一种方式
• 消费者趋势
• 16% 的宠物饲养家庭除了猫狗之外还饲养其他宠物
• "其他" 宠物
• 家中新增其他宠物
• 其他宠物主人的人口统计数据

第3章 鱼类及人工养鱼用品

• 章的亮点
• 类别概要
• 2024年缓慢的成长
• 水上比赛部门占用品的最大占有率
• 宠物专门连锁用流通管道销售领导
• 鱼的所有权
• 行销和新产品趋势
• 概要
• 食品
• 坦克
• 过滤和水的维持
• 与照明暖气

第4章 小型哺乳类产品

• 章的亮点
• 类别概要
• 2024年成长钝化
• 类别占有率:消耗品vs.食品
• 宠物专门连锁用流通管道销售领导
• 小型哺乳类的饲养
• 行销和新产品趋势
• 概要
• 食品和点心
• 玩具和寝具

第5章 爬虫类产品

• 章节亮点
• 品类概述
• 爬行动物品类销售额小幅成长
• 类别占有率：消耗品 vs. 食物
• 宠物专营连锁店在通路销售上领先
• 爬虫类饲养
• 行销与新产品趋势
• 概述
• 食物
• 活食
• 定期餵食服务实现定期餵食
• 包装食品
• 围栏和配件
• 加热、照明和寝具

第6章 宠物鸟产品

• 章的亮点
• 品类概览
• 2024年温和成长
• 品类占有率：消耗品 vs. 食品
• 宠物专卖连锁店引领通路销售
• 宠物鸟养殖
• 行销与新产品趋势
• 概览
• 食物和零食
• 笼具和围栏
• 玩具

As economic pressures mount, many US pet owners are scaling back on discretionary spending, pushing the broader pet industry to its limits. Despite these financial challenges, the market for non-traditional pets-such as fish, birds, reptiles and amphibians (herptiles), and small mammals-continues to offer cost-effective companionship and niche growth opportunities. In 2024, this "other pets" segment saw modest growth of under 2%, reaching a total market value of $3.6 billion.

Budget-Friendly Pet Ownership Amid Inflation

With inflation and tariff uncertainties impacting household budgets, pets that are more affordable than dogs and cats could become more attractive to consumers. Although smaller pets can present a lower-cost entry point into pet ownership, rising prices across pet food, supplies, and accessories remain a concern for owners of these smaller animals.

Emotional Connection and Specialty Retail Drive Demand

Many pet owners find joy in observing and interacting with their smaller pets. These animals may not offer the same level of affection as traditional pets, but they are still seen as valued members of the family. Specialty pet retailers play a pivotal role in this market by offering expert guidance and tailored product recommendations-especially important for first-time or less experienced owners.

Strategic Marketing and Retail Innovation Needed

With consumers prioritizing essential purchases, marketers and retailers must adopt creative strategies to promote products for fish, birds, reptiles, and small mammals. Emphasizing value, wellness, and ease of care can help brands connect with budget-conscious pet owners.

Comprehensive Market Insights from Packaged Facts

The newly released Fish, Small Mammal, Herptile, and Bird Products in the US, 5th Edition delivers a deep dive into this evolving market. Key highlights include:

Historical and projected retail sales from 2019 to 2029

Ownership trends by animal type and pet owner demographic profiles and attitudes

E-commerce growth and digital marketing trends

Product innovation, safety, and competitive strategies

Cross-category influences from the dog and cat markets

Backed by exclusive data from Packaged Facts' Pet Owner Surveys, this report is an essential resource for industry stakeholders looking to navigate the challenges and opportunities in the "other pets" category.

Table of Content

CHAPTER 1: EXECUTIVE SUMMARY

• INTRODUCTION
• Scope and Market Definition: Products for "Other Pets"
• Methodology
• MARKET OVERVIEW
• OPPORTUNITIES
• Figure 1-1. Level of Agreement with the Statement, "The cost involved with setting up habitats/tanks for other pets is reasonable", 2025 (percent of other pet owners)
• Figure 1-2. Top Reasons for Ownership of Pets Other Than Dogs/Cats, 2025 (percent of other pet owners)

CHAPTER 2: INTRODUCTION

• CHAPTER HIGHLIGHTS
• INTRODUCTION
• Scope and Market Definition: Products for "Other Pets"
• Methodology
• MARKET OVERVIEW
• Other Pet Market Endures Economic Challenges
• Table 2-1. US Retail Sales of Other Pet Products, 2019-2024 (million dollars)
• Most Categories See Similar Percentage Growth
• Table 2-2. US Retail Sales of Other Pet Products by Type of Pet, 2022-2024 (million dollars)
• Figure 2-1. Share of Other Pet Product Sales by Type of Pet, 2024 (million dollars)
• Supplies Sales Make Up Bulk of Market
• Figure 2-2. Share of Other Pet Product Sales: Supplies (Non-Food) vs. Food, 2024 (million dollars)
• MARKET OUTLOOK
• "Other Pet" Acquisition Spree Moderates
• Figure 2-3. Share of Pet-Owning Households Adding Pets, 2024 (percent of pet-owning households)
• Economic Pressures Persist Despite Lessening Inflation
• Table 2-3. Effects of the Economic Environment on Other Pet Owners, 2025 (percent negatively/positively affected)
• Figure 2-4. Significant Challenges to Pet Ownership Faced in Past Twelve Months, 2025 (percent of other pet owners)
• Figure 2-5. Selected Pet Product Spending Psychographics, 2025 (percent of other pet owners)
• ii
• Table 2-4. Level of Concern About Rising Prices in Select Categories, 2025 (percent of pet product shoppers)
• Other Pet Owners Cut Back on Pet Spending
• Figure 2-6. Reduction in Expenditure on "Extras", Past Year vs. Coming Year, 2025 (percent of pet owners)
• Figure 2-7. Changes in Household Spending on Pet Food, 2024 vs. 2023 (percent of other pet owners)
• Figure 2-8. Changes in Household Spending on Non-Food Pet Supplies, 2024 vs. 2023 (percent of other pet owners)
• Figure 2-9. Level of Agreement with the Statement, "The cost involved with setting up habitats/tanks for other pets is reasonable", 2025 (percent of other pet owners)
• Other Pets Offer Several Financial Appeals
• Other Pets Considered Part of the Family
• Figure 2-10. Selected Pets as Family Sentiments, 2025 (percent of other pet owners)
• Intensified Focus on Health and Wellness
• Figure 2-11. Level of Agreement with Mental and Physical Benefits from Other Pets, 2025 (percent of other pet owners)
• Figure 2-12. Level of Agreement with Health- and Safety-Related Attitudes, 2025 (percent of other pet owners)
• Other Pet Owners Willing to Pay for Services
• Figure 2-13. Willingness to Pay for Pet Services for Pets Other Than Dogs and Cats, 2025 (percent of other pet owners)
• Characteristics of Other Pet Acquisition
• Figure 2-14. Characteristics of Pet Acquisition in the Last 12 Months: For Pet Other Than Dogs or Cats, 2025 (percent)
• Where Other Pets Are Acquired
• Table 2-5. Sources of Most Recent Pet Acquisition in Last 12 Months, 2025 (percent of pet owners acquiring new pets)
• Sources Influencing Pet Acquisition
• Figure 2-15. Top Sources Influencing Acquisition of Most Recent Pet Other than Dogs/Cats, 2025 (percent of other pet owners)
• Top Motivations For Owning Other Pets
• Figure 2-16. Top Reasons for Ownership of Pets Other Than Dogs/Cats, 2024 (percent of other pet owners)
• Pet Care Experience Level Varies by Type of Other Pet
• Figure 2-17. Level of Experience Taking Care of Other Pets by Type of Pet, 2025 (percent of owners of pets other than dogs and cats)
• Figure 2-18. Other Pet Owners Pet Care Knowledge, 2025 (percent of owners of pets other than dogs and cats)
• Population Changes May Impact Other Pet Market
• Table 2-6. Annual Percent Change in US Births, 2012-2023
• LOOKING AHEAD
• Moderate Sales Increases Through 2029
• Table 2-7. US Retail Sales of Other Pet Products, 2024, 2025P and 2029P (million dollars)
• Table 2-8. US Retail Sales of Other Pet Products, 2024, 2025P and 2029P (million dollars)
• Figure 2-19. Share of Other Pet Product Sales by Type of Pet, 2029P (million dollars)
• CHANNEL TRENDS
• Pet Specialty Channel Captures Over Half of Market
• Figure 2-20. Share of Other Pet Product Sales by Channel, 2024 (million dollars)
• Figure 2-21. Share of Other Pet Product Sales by Channel, 2029 Projected (million dollars)
• In-Store Purchase Most Common Way to Shop
• Figure 2-22. Channel Choice for Pet Product Purchases in Last 12 Months, 2025 (percent of other pet owners purchasing pet products)
• Figure 2-23. In-store Channel Choice for Pet Food/Treat and Non-Food Supplies Purchases in Last 12 Months, 2025 (percent of other pet owners purchasing pet products in a physical store)
• Figure 2-24. Online Channel Choice for Pet Food/Treat and Non-Food Supplies Purchases in Last 12 Months, 2025 (percent of other pet owners purchasing pet products online)
• Value Most Important Factor on Shopping Habits
• Figure 2-25. Top Influences on Where Other Pet Owners Purchase Pet Products, 2025 (percent of other pet owners purchasing pet products)
• Pet Specialty Stores Fulfill Specific Role in Other Pet Sales
• Petco Focuses on Value and Savings
• Illustration 2-1. Petco Reptile Savings Banner Ad
• PetSmart Positions Around "Pets as Family"
• Illustration 2-2. PetSmart Holiday Collections
• Chewy's "Endless Aisles" Offer Wide Product Selection
• Illustration 2-3. Chewy Frisco Brand Small Mammal Products
• Walmart Increases Focus on Other Pets
• Illustration 2-4. Walmart Live Fish Sales Online
• Illustration 2-5. Walmart Pet Bird Sale Prices
• THE MARKETERS
• A Consolidated Market
• Other Pet Owners More Likely to Go Online for Pet Information
• Figure 2-26. Pet Owner Use of the Internet for Pet Purposes, Social Media and Product Research, 2025
• Social Media a Way for Marketers to Connect with Other Pet Owners
• Illustration 2-6. Zoo Med Labs Instagram Post
• Illustration 2-7. Zilla Facebook Post
• Illustration 2-8. Josh's Frogs
• Illustration 2-9. Fluval Aquatics YouTube Instructional Video
• Illustration 2-10. Oxbow Animal Health Pinterest Page
• Illustration 2-11. Kaytee Instagram Account
• CONSUMER TRENDS
• 16% of Pet Households Have Pets Other Than Dogs or Cats
• Table 2-9. Topline Ownership Rates for Pets Other Than Dogs or Cats, 2024 (percent of pet-owning households)
• iv
• "Other" Pet Population by the Numbers
• Table 2-10. Number of Pets Owned by Type of Pet, 2025 (percent of other pet owners)
• Adding Other Pets to the Household
• Figure 2-27. Share of Other Pet-Owning Households Adding Pets in Past 12 Months, 2025 (percent of other pet owners)
• Other Pet Ownership Demographics
• Table 2-11. Other Pets Owned by Generation, 2025 (index of pet owners with a base of 100)

CHAPTER 3: FISH AND AQUARIUM PRODUCTS

• CHAPTER HIGHLIGHTS
• CATEGORY OVERVIEW
• Moderate Growth in 2024
• Table 3-1. US Retail Sales of Fish and Aquarium Products, 2019-2024 and 2029P (dollars in millions)
• Aquatics Segment Corners Largest Share of Supplies
• Figure 3-1. Fish and Aquatic Products Share of Sales: Supplies (Non-Food) vs. Food, 2024 (million dollars)
• Pet Specialty Chains Lead in Channel Sales
• Figure 3-2. Fish and Aquarium Products Sales and Shares by Channel, 2024
• Figure 3-3. Fish and Aquarium Products Sales and Shares by Channel, 2029P
• Fish Ownership
• Figure 3-4. Ownership Rates for Freshwater Fish vs. Saltwater Fish, 2025 (percent of fish owners)
• MARKETING AND NEW PRODUCT TRENDS
• Overview
• Food
• Illustration 3-1. Hikari Frozen Cyclopod Fish Food
• Illustration 3-2. Piscene Energetics Mysis-Based Fish Foods
• Tanks
• Illustration 3-3. Aquael UltraScape Diamond Edition
• Illustration 3-4. Coralife SMART BioCube Jr.
• Illustration 3-5. HelloReef's Clownfish & Anemone Kit
• Filtration and Water Maintenance
• Illustration 3-6. Fluval SK400 Skimmer
• Illustration 3-7. Hikari Aquarium Solutions Bacto-Surge Filter
• Illustration 3-8. Fluval Bio-CO2 Pro
• Illustration 3-9. Tetra Stay Clean Technology
• Illustration 3-10. Clarence the Clarifier Fish
• Illustration 3-11. Dr. Tim's Aquatics ASF Reef Shots
• Lighting and Heating
• Illustration 3-12. Aperture AquaIllumination Hydra Edge
• Illustration 3-13. Fluval Aquasky Series
• Illustration 3-14. Aquael Flow Heater BT

CHAPTER 4: SMALL MAMMAL PRODUCTS

• CHAPTER HIGHLIGHTS
• CATEGORY OVERVIEW
• Growth Moderates in 2024
• Table 4-1. US Retail Sales of Small Mammal Products, 2019 through 2025P and 2029P (dollars)
• Category Shares: Supplies vs. Food
• Figure 4-1. Small Mammal Products Share of Sales: Supplies (Non-Food) vs. Food, 2024 (million dollars)
• Pet Specialty Chains Lead in Channel Sales
• Figure 4-2. Small Mammal Products Share of Sales by Channel, 2024 (million dollars)
• Figure 4-3. Small Mammal Products Share of Sales by Channel, 2029P (million dollars)
• Small Mammal Ownership
• Figure 4-4. Types of Small Animal Pets Owned: Guinea Pigs, Rabbits, Hamsters, 2025 (percent of small animal pet owners)
• MARKETING AND NEW PRODUCT TRENDS
• Overview
• Food and Treats
• Illustration 4-1. Kaytee Field + Forest Focus on Minimal Processing
• Illustration 4-2. Oxbow Animal Health Forage Wise
• Illustration 4-3. Sunseed Vita Balance
• Illustration 4-4. Selective Naturals Botanicals
• Illustration 4-5. Selective Naturals Science Selective Supplements
• Illustration 4-6. Healthy Snackers Lineup
• Illustration 4-7. Lafeber's Hey!Berries Treats
• Illustration 4-8. Vitapol Smakers Snack
• Illustration 4-9. Happy Habitats Tiny Pet Treats
• Illustration 4-10. Living World Green Gourmet Toppers
• Illustration 4-11. Brown's Tropical Carnival Natural Behaviors Timothy Hay
• Illustration 4-12. Lafeber's Nutri-Hay
• Toys and Bedding
• Illustration 4-13. Teewy Chew Toys
• Illustration 4-14. Wild Harvest Healthy Benefits Twists
• Illustration 4-15. A&E Cage Company Nibbles Chew Toys
• Illustration 4-16. Natures Instincts Small Mammal Toys
• Illustration 4-17. Kent Pet Group back 2 nature Small Animal Bedding
• Illustration 4-18. Little Hamster Odor Blaster Bedding Deodorizer
• Illustration 4-19. Kaytee CritterTrail Fun-nel Builder's Pack
• Illustration 4-20. Frisco Butterfly Costume

CHAPTER 5: HERPTILE PRODUCTS

• CHAPTER HIGHLIGHTS
• CATEGORY OVERVIEW
• Herptiles Category Sees Moderate Sales Increase
• Table 5-1. US Retail Sales of Herptile Products, 2019 - 2025P, 2029P (million dollars)
• Category Shares: Supplies vs. Food
• Figure 5-1. Herptile Products Share of Sales: Supplies (Non-Food) vs. Food, 2024 (million dollars)
• Pet Specialty Chains Lead in Channel Sales
• Figure 5-2. Herptile Products Share of Sales by Channel, 2024 (million dollars)
• Figure 5-3. Herptile Products Share of Sales by Channel, 2029P (million dollars)
• Herptile Ownership
• Figure 5-4. Types of Herptile Pets Owned: Turtles, Lizards, Snakes, and Amphibians 2025 (percent of herptile pet owners)
• MARKETING AND NEW PRODUCT TRENDS
• Overview
• Food
• Live Foods
• Subscription Services Provide Regular Feedings
• Illustration 5-1. ReptiBites Insect Subscription Service
• Packaged Foods
• Illustration 5-2. Reptilinks 25/25/50 Omnivore + Insects Blend Dry Pellets
• Illustration 5-3. Mazuri Juvenile Tortoise Food
• Illustration 5-4. EmerAid Sustain Herbivore Recovery Food
• Illustration 5-5. Arcadia Gecko Foods
• Enclosures and Accessories
• Illustration 5-6. Exo Terra Vista Panoramic Terrarium
• Illustration 5-7. Zilla Aquatic Turtle Habitat Accessory Kit
• Illustration 5-8. Exo Terra Monsoon Nano Misting System
• Illustration 5-9. Zoo Med Outdoor Tortoise House
• Illustration 5-10. Zilla Reptile Internal Filter
• Heating, Lighting, and Bedding
• Illustration 5-11. Exo Terra Terrarium Heat Mat
• Illustration 5-12. Zoo Med ReptiSun UVB/LED Light
• Illustration 5-13. Exo Terra Reptile UVB Pro Lighting
• Illustration 5-14. Josh's Frogs BioBedding Bioactive Substrates

CHAPTER 6: PET BIRD PRODUCTS

• CHAPTER HIGHLIGHTS
• CATEGORY OVERVIEW
• Moderate Growth in 2024
• Table 6-1. US Retail Sales of Pet Bird Products, 2019 through 2025P and 2029P (dollars)
• Category Shares: Supplies vs. Food
• Figure 6-1. Pet Bird Products Share of Sales: Supplies (Non-Food) vs. Food, 2024 (million dollars)
• Pet Specialty Chains Lead Channel Sales
• Figure 6-2. Pet Bird Products Share of Sales by Channel, 2024 (million dollars)
• Figure 6-3. Pet Bird Products Share of Sales by Channel, 2029P (million dollars)
• Pet Bird Ownership
• Figure 6-4. Types of Pet Birds Owned, 2025 (share of pet bird owners)
• MARKETING AND NEW PRODUCT TRENDS
• Overview
• Foods and Treats
• Illustration 6-1. ZuPreem Website Landing Page
• Illustration 6-2. The ZuPreem Way Feed Smart Nutrition Wheel
• Illustration 6-3. Marlene Mc'Cohen's Signature Blend by TOP's Parrot Food
• Illustration 6-4. CeDe's Hand Rearing Food
• Illustration 6-5. ZuPreem Natural Large Bird Food
• Illustration 6-6. Sunseed Crazy Good Cookin' Snack
• Illustration 6-7. inTune Duets
• Illustration 6-8. Penn-Plax Bagel and Donut Treats
• Illustration 6-9. Vitakraft Mini-Pop Snack
• Cages and Containment
• Illustration 6-10. Prevue Pet Products Cage Kit
• Illustration 6-11. A&E Cage Company Play Stand
• Illustration 6-12. A&E Cage Company Bird Carrier
• Toys
• Illustration 6-13. Beaktivity Bird Toy Bases
• Illustration 6-14. A&E Cage Company Corky Crunchers Happy Beaks Bird Toys
• Illustration 6-15. Caitec Featherland DIY Bird Toys
• Illustration 6-16. Brown's Calcium Cuttlebone