Product Code: PMRREP32514
Guacamole Market: Report Scope
A latest market report by Persistence Market Research on the global guacamole market evaluates the opportunities and current market scenario, providing insights and updates about corresponding segments involved in the market for the forecast period of 2023-2033. The report provides detailed assessment of key market dynamics, and comprehensive information about the structure of the market. This study contains detailed insights into how the market is anticipated to grow during the forecast period of 2023-2033.
The primary objective of the report is to provide insights regarding opportunities in the market that are supporting the transformation of global businesses associated with guacamole. It is very important to consider that, in an ever-wavering economy, we provide estimated (Y-o-Y) year-on-year growth rate in addition to compound annual growth rate (CAGR) for overall forecasts, to enable readers better understand the analysis and evaluation of the market, and to discover lucrative opportunities in this space.
This report also provides an estimate of market size and corresponding revenue forecasts carried out in terms of absolute $ opportunity. It also offers actionable insights based on the future trends in the market. Furthermore, new and emerging players in the global guacamole market can make use of the information presented in the study for effective business decisions, which will provide momentum to their businesses as well as the global market.
The study is relevant for manufacturers, suppliers, distributors, and investors in the guacamole market. All stakeholders, as well as industry experts, researchers, journalists, and business researchers can leverage the information and data represented in the report.
Key Market Segments
Persistence Market Research's report on the global guacamole market offers information divided into five segments - nature, flavor, end use, distribution channel and region.
Nature
Organic
Conventional
Flavor
Unflavored/Plain
Flavored
End Use
Food Processing Industry
Foodservice Industry
Retail/Household
Distribution Channel
Business To Business
Business To Consumer
Hypermarkets/Supermarkets
Convenience Stores
Specialty Stores
Online Retail
Region
North America
Latin America
Europe
East Asia
South Asia & Pacific
Middle East & Africa
Key Questions Answered in Study
Which region will hold the highest market share over the forecast period?
Which region is experiencing the highest growth (CAGR)?
Which factors are impacting the global guacamole market?
What are the global trends impacting the market?
What strategies must emerge players adopt to capture opportunities in various regions in the market?
What is the structure of the global guacamole market?
Research Methodology
Persistence Market Research is committed to providing unbiased market research solutions to its clients. The company follows a robust methodology for the deduction of data included in this report. A unique research methodology is utilized to conduct extensive research on the global guacamole market, and reach conclusions about the future growth factors of the market. The research methodology comprises primary research methods coupled with secondary research methods, which ensures the accuracy and reliability of the conclusions in this report.
A demand-side approach is followed to estimate the sales of target products, followed by an in-depth supply-side assessment of value generated, key trends, and events over a predefined period. This methodology is based on standard market structures, methods, and definitions that are based on inputs from local sources in over six regions - North America, Latin America, Europe, East Asia, South Asia & Pacific, Middle East & Africa which Persistence Market Research considers for segmenting the global market. Statistics, characteristics, and variances are collected at a regional level, aggregated at the same level, and then synthesized at a worldwide level, to create global market measurements. Our main sources of research include:
Primary Research
Secondary Research
Trade Research
Social Media Research
Table of Contents
1. Executive Summary
- 1.1. Global Market Outlook
- 1.2. Demand Side Trends
- 1.3. Supply Side Trends
- 1.4. Technology Roadmap
- 1.5. Analysis and Recommendations
2. Market Overview
- 2.1. Market Coverage / Taxonomy
- 2.2. Market Definition / Scope / Limitations
3. Key Market Trends
- 3.1. Key Trends Impacting the Market
- 3.2. Product Innovation / Development Trends
4. Key Success Factors
- 4.1. Product Adoption / Usage Analysis
- 4.2. Product USPs / Features
- 4.3. Product Differentiation and Brand's Strategy Analysis
5. Global Guacamole Market Demand Analysis 2018-2022 and Forecast, 2023-2033
- 5.1. Historical Market Volume (Tons) Analysis, 2018-2022
- 5.2. Current and Future Market Volume (Tons) Projections, 2023-2033
- 5.3. Y-o-Y Growth Trend Analysis
6. Global Guacamole Market - Pricing Analysis
- 6.1. Regional Pricing Trend Analysis
- 6.2. Global Average Pricing Analysis Benchmark
7. Global Guacamole Market Demand (in Value or Size in US$ Mn) Analysis 2018-2022 and Forecast, 2023-2033
- 7.1. Historical Market Value (US$ Mn) Analysis, 2018-2022
- 7.2. Current and Future Market Value (US$ Mn) Projections, 2023-2033
- 7.2.1. Y-o-Y Growth Trend Analysis
- 7.2.2. Absolute $ Opportunity Analysis
8. Market Background
- 8.1. Macro-Economic Factors
- 8.1.1. Global GDP Growth Outlook
- 8.1.2. Global Food Industry Overview
- 8.1.3. Global GDP and Infrastructure Investment
- 8.1.4. International Trade
- 8.1.5. Global Industry Outlook
- 8.2. Forecast Factors - Relevance & Impact
- 8.2.1. Top Companies Historical Growth
- 8.2.2. GDP Growth forecast
- 8.2.3. Manufacturing Industry forecast
- 8.2.4. Business Climate
- 8.3. Value Chain
- 8.3.1. Raw Material Suppliers
- 8.3.2. Product Manufacturers
- 8.3.3. End Users
- 8.4. Global Food & Beverage Industry Outlook
- 8.5. Avocado Production Overview
- 8.6. Export/Import Trade Analysis of Avocado by Country
- 8.6.1. List of Key Exporters
- 8.6.2. List of Key Importers
- 8.7. Market Dynamics
- 8.7.1. Drivers
- 8.7.2. Restraints
- 8.7.3. Opportunity Analysis
- 8.8. Global Supply Demand Analysis
9. Policy Developments and Regulatory Scenario
- 9.1. The United States Food and Drug Administration (FDA)
- 9.2. Canadian Food Inspection Agency
- 9.3. European Food Safety Authority (EFSA)
- 9.4. The Food Safety and Standards Authority of India (FSSAI)
- 9.5. Ministry of Health, Labor and Welfare. (MHLW), Japan
- 9.6. National Health Commission (NHC), China
- 9.7. Food Standards Australia New Zealand (FSANZ)
10. Global Guacamole Market Analysis 2018-2022 and Forecast 2023-2033, By Nature
- 10.1. Introduction / Key Findings
- 10.2. Historical Market Size (US$ Mn) and Volume Analysis By Nature, 2018-2022
- 10.3. Current and Future Market Size (US$ Mn) and Volume Analysis and Forecast By Nature, 2023-2033
- 10.3.1. Organic
- 10.3.2. Conventional
- 10.4. Market Attractiveness Analysis By Nature
11. Global Guacamole Market Analysis 2018-2022 and Forecast 2023-2033, By Flavor
- 11.1. Introduction / Key Findings
- 11.2. Historical Market Size (US$ Mn) and Volume Analysis By Flavor, 2018-2022
- 11.3. Current and Future Market Size (US$ Mn) and Volume Analysis and Forecast By Flavor, 2023-2033
- 11.3.1. Unflavored/Plain
- 11.3.2. Flavored
- 11.4. Market Attractiveness Analysis By Flavor
12. Global Guacamole Market Analysis 2018-2022 and Forecast 2023-2033, By End Use
- 12.1. Introduction / Key Findings
- 12.2. Historical Market Size (US$ Mn) and Volume Analysis By End Use, 2018-2022
- 12.3. Current and Future Market Size (US$ Mn) and Volume Analysis and Forecast By End Use, 2023-2033
- 12.3.1. Food Processing Industry
- 12.3.2. Foodservice Industry
- 12.3.3. Retail/Household
- 12.4. Market Attractiveness Analysis By End Use
13. Global Guacamole Market Analysis 2018-2022 and Forecast 2023-2033, By Distribution Channel
- 13.1. Introduction / Key Findings
- 13.2. Historical Market Size (US$ Mn) and Volume Analysis By Distribution Channel, 2018-2022
- 13.3. Current and Future Market Size (US$ Mn) and Volume Analysis and Forecast By Distribution Channel, 2023-2033
- 13.3.1. Business to Business
- 13.3.2. Business to Consumer
- 13.3.2.1. Hypermarkets/Supermarkets
- 13.3.2.2. Convenience Stores
- 13.3.2.3. Specialty Stores
- 13.3.2.4. Online Retail
- 13.4. Market Attractiveness Analysis By Distribution Channel
14. Global Guacamole Market Analysis 2018-2022 and Forecast 2023-2033, by Region
- 14.1. Introduction
- 14.2. Historical Market Size (US$ Mn) and Volume Analysis By Region, 2018-2022
- 14.3. Current Market Size (US$ Mn) and Volume Analysis and Forecast By Region, 2023-2033
- 14.3.1. North America
- 14.3.2. Latin America
- 14.3.3. Europe
- 14.3.4. East Asia
- 14.3.5. South Asia and Pacific
- 14.3.6. Middle East and Africa (MEA)
- 14.4. Market Attractiveness Analysis By Region
15. North America Guacamole Market Analysis 2018-2022 and Forecast 2023-2033
- 15.1. Introduction
- 15.2. Pricing Analysis
- 15.3. Historical Market Size (US$ Mn) and Volume Trend Analysis By Market Taxonomy, 2018-2022
- 15.4. Market Size (US$ Mn) and Volume Forecast By Market Taxonomy, 2023-2033
- 15.4.1. By Country
- 15.4.1.1. U.S.
- 15.4.1.2. Canada
- 15.4.2. By Nature
- 15.4.3. By Flavor
- 15.4.4. By End Use
- 15.4.5. By Distribution Channel
- 15.5. Market Attractiveness Analysis
- 15.5.1. By Country
- 15.5.2. By Nature
- 15.5.3. By Flavor
- 15.5.4. By End Use
- 15.5.5. By Distribution Channel
- 15.6. Market Trends
- 15.7. Key Market Participants - Intensity Mapping
- 15.8. Drivers and Restraints - Impact Analysis
16. Latin America Guacamole Market Analysis 2018-2022 and Forecast 2023-2033
- 16.1. Introduction
- 16.2. Pricing Analysis
- 16.3. Historical Market Size (US$ Mn) and Volume Trend Analysis By Market Taxonomy, 2018-2022
- 16.4. Market Size (US$ Mn) and Volume Forecast By Market Taxonomy, 2023-2033
- 16.4.1. By Country
- 16.4.1.1. Brazil
- 16.4.1.2. Mexico
- 16.4.1.3. Rest of Latin America
- 16.4.2. By Nature
- 16.4.3. By Flavor
- 16.4.4. By End Use
- 16.4.5. By Distribution Channel
- 16.5. Market Attractiveness Analysis
- 16.5.1. By Country
- 16.5.2. By Nature
- 16.5.3. By Flavor
- 16.5.4. By End Use
- 16.5.5. By Distribution Channel
- 16.6. Market Trends
- 16.7. Key Market Participants - Intensity Mapping
- 16.8. Drivers and Restraints - Impact Analysis
17. Europe Guacamole Market Analysis 2018-2022 and Forecast 2023-2033
- 17.1. Introduction
- 17.2. Pricing Analysis
- 17.3. Historical Market Size (US$ Mn) and Volume Trend Analysis By Market Taxonomy, 2018-2022
- 17.4. Market Size (US$ Mn) and Volume Forecast By Market Taxonomy, 2023-2033
- 17.4.1. By Country
- 17.4.1.1. Germany
- 17.4.1.2. Italy
- 17.4.1.3. France
- 17.4.1.4. U.K.
- 17.4.1.5. Spain
- 17.4.1.6. BENELUX
- 17.4.1.7. Nordic
- 17.4.1.8. Russia
- 17.4.1.9. Poland
- 17.4.1.10. Rest of Europe
- 17.4.2. By Nature
- 17.4.3. By Flavor
- 17.4.4. By End Use
- 17.4.5. By Distribution Channel
- 17.5. Market Attractiveness Analysis
- 17.5.1. By Country
- 17.5.2. By Nature
- 17.5.3. By Flavor
- 17.5.4. By End Use
- 17.5.5. By Distribution Channel
- 17.6. Market Trends
- 17.7. Key Market Participants - Intensity Mapping
- 17.8. Drivers and Restraints - Impact Analysis
18. South Asia and Pacific Guacamole Market Analysis 2018-2022 and Forecast 2023-2033
- 18.1. Introduction
- 18.2. Pricing Analysis
- 18.3. Historical Market Size (US$ Mn) and Volume Trend Analysis By Market Taxonomy, 2018-2022
- 18.4. Market Size (US$ Mn) and Volume Forecast By Market Taxonomy, 2023-2033
- 18.4.1. By Country
- 18.4.1.1. India
- 18.4.1.2. ASEAN
- 18.4.1.3. Oceania (Australia & New Zealand)
- 18.4.1.4. Rest of South Asia & Pacific
- 18.4.2. By Nature
- 18.4.3. By Flavor
- 18.4.4. By End Use
- 18.4.5. By Distribution Channel
- 18.5. Market Attractiveness Analysis
- 18.5.1. By Country
- 18.5.2. By Nature
- 18.5.3. By Flavor
- 18.5.4. By End Use
- 18.5.5. By Distribution Channel
- 18.6. Market Trends
- 18.7. Key Market Participants - Intensity Mapping
- 18.8. Drivers and Restraints - Impact Analysis
19. East Asia Guacamole Market Analysis 2018-2022 and Forecast 2023-2033
- 19.1. Introduction
- 19.2. Pricing Analysis
- 19.3. Historical Market Size (US$ Mn) and Volume Trend Analysis By Market Taxonomy, 2018-2022
- 19.4. Market Size (US$ Mn) and Volume Forecast By Market Taxonomy, 2023-2033
- 19.4.1. By Country
- 19.4.1.1. China
- 19.4.1.2. Japan
- 19.4.1.3. South Korea
- 19.4.2. By Nature
- 19.4.3. By Flavor
- 19.4.4. By End Use
- 19.4.5. By Distribution Channel
- 19.5. Market Attractiveness Analysis
- 19.5.1. By Country
- 19.5.2. By Nature
- 19.5.3. By Flavor
- 19.5.4. By End Use
- 19.5.5. By Distribution Channel
- 19.6. Market Trends
- 19.7. Key Market Participants - Intensity Mapping
- 19.8. Drivers and Restraints - Impact Analysis
20. Middle East and Africa Guacamole Market Analysis 2018-2022 and Forecast 2023-2033
- 20.1. Introduction
- 20.2. Pricing Analysis
- 20.3. Historical Market Size (US$ Mn) and Volume Trend Analysis By Market Taxonomy, 2018-2022
- 20.4. Market Size (US$ Mn) and Volume Forecast By Market Taxonomy, 2023-2033
- 20.4.1. By Country
- 20.4.1.1. GCC Countries
- 20.4.1.2. South Africa
- 20.4.1.3. Rest of Middle East and Africa
- 20.4.2. By Nature
- 20.4.3. By Flavor
- 20.4.4. By End Use
- 20.4.5. By Distribution Channel
- 20.5. Market Attractiveness Analysis
- 20.5.1. By Country
- 20.5.2. By Nature
- 20.5.3. By Flavor
- 20.5.4. By End Use
- 20.5.5. By Distribution Channel
- 20.6. Market Trends
- 20.7. Key Market Participants - Intensity Mapping
- 20.8. Drivers and Restraints - Impact Analysis
21. Country Wise Guacamole Market Analysis, 2022
- 21.1. Introduction
- 21.1.1. Market Value Proportion Analysis, By Key Countries
- 21.1.2. Global Vs. Country Growth Comparison
- 21.2. U.S. Guacamole Market Analysis
- 21.2.1. By Nature
- 21.2.2. By Flavor
- 21.2.3. By End Use
- 21.2.4. By Distribution Channel
- 21.3. Canada Guacamole Market Analysis
- 21.3.1. By Nature
- 21.3.2. By Flavor
- 21.3.3. By End Use
- 21.3.4. By Distribution Channel
- 21.4. Mexico Guacamole Market Analysis
- 21.4.1. By Nature
- 21.4.2. By Flavor
- 21.4.3. By End Use
- 21.4.4. By Distribution Channel
- 21.5. Brazil Guacamole Market Analysis
- 21.5.1. By Nature
- 21.5.2. By Flavor
- 21.5.3. By End Use
- 21.5.4. By Distribution Channel
- 21.6. Germany Guacamole Market Analysis
- 21.6.1. By Nature
- 21.6.2. By Flavor
- 21.6.3. By End Use
- 21.6.4. By Distribution Channel
- 21.7. Italy Guacamole Market Analysis
- 21.7.1. By Nature
- 21.7.2. By Flavor
- 21.7.3. By End Use
- 21.7.4. By Distribution Channel
- 21.8. France Guacamole Market Analysis
- 21.8.1. By Nature
- 21.8.2. By Flavor
- 21.8.3. By End Use
- 21.8.4. By Distribution Channel
- 21.9. U.K. Guacamole Market Analysis
- 21.9.1. By Nature
- 21.9.2. By Flavor
- 21.9.3. By End Use
- 21.9.4. By Distribution Channel
- 21.10. Spain Guacamole Market Analysis
- 21.10.1. By Nature
- 21.10.2. By Flavor
- 21.10.3. By End Use
- 21.10.4. By Distribution Channel
- 21.11. Russia Guacamole Market Analysis
- 21.11.1. By Nature
- 21.11.2. By Flavor
- 21.11.3. By End Use
- 21.11.4. By Distribution Channel
- 21.12. Poland Guacamole Market Analysis
- 21.12.1. By Nature
- 21.12.2. By Flavor
- 21.12.3. By End Use
- 21.12.4. By Distribution Channel
- 21.13. China Guacamole Market Analysis
- 21.13.1. By Nature
- 21.13.2. By Flavor
- 21.13.3. By End Use
- 21.13.4. By Distribution Channel
- 21.14. Japan Guacamole Market Analysis
- 21.14.1. By Nature
- 21.14.2. By Flavor
- 21.14.3. By End Use
- 21.14.4. By Distribution Channel
- 21.15. S. Korea Guacamole Market Analysis
- 21.15.1. By Nature
- 21.15.2. By Flavor
- 21.15.3. By End Use
- 21.15.4. By Distribution Channel
- 21.16. India Guacamole Market Analysis
- 21.16.1. By Nature
- 21.16.2. By Flavor
- 21.16.3. By End Use
- 21.16.4. By Distribution Channel
- 21.17. South Africa Guacamole Market Analysis
- 21.17.1. By Nature
- 21.17.2. By Flavor
- 21.17.3. By End Use
- 21.17.4. By Distribution Channel
22. Market Structure Analysis
- 22.1. Market Analysis by Tier of Companies (Guacamole )
- 22.2. Market Share Analysis of Top Players
- 22.3. Market Presence Analysis
23. Competition Analysis
- 23.1. Competition Dashboard
- 23.2. Competition Benchmarking
- 23.3. Competition Deep Dive
- 23.3.1. MegaMex Foods LLC
- 23.3.1.1. Overview
- 23.3.1.2. Product Portfolio
- 23.3.1.3. Profitability by Market Segments (Product/Channel/Region)
- 23.3.1.4. Sales Footprint
- 23.3.1.5. Strategy Overview
- 23.3.2. Westfalia Fruit Group
- 23.3.2.1. Overview
- 23.3.2.2. Product Portfolio
- 23.3.2.3. Profitability by Market Segments (Product/Channel/Region)
- 23.3.2.4. Sales Footprint
- 23.3.2.5. Strategy Overview
- 23.3.3. Verfruco Foods INC.
- 23.3.3.1. Overview
- 23.3.3.2. Product Portfolio
- 23.3.3.3. Profitability by Market Segments (Product/Channel/Region)
- 23.3.3.4. Sales Footprint
- 23.3.3.5. Strategy Overview
- 23.3.4. Landec Corporation
- 23.3.4.1. Overview
- 23.3.4.2. Product Portfolio
- 23.3.4.3. Profitability by Market Segments (Product/Channel/Region)
- 23.3.4.4. Sales Footprint
- 23.3.4.5. Strategy Overview
- 23.3.5. UTZ Brands INC.
- 23.3.5.1. Overview
- 23.3.5.2. Product Portfolio
- 23.3.5.3. Profitability by Market Segments (Product/Channel/Region)
- 23.3.5.4. Sales Footprint
- 23.3.5.5. Strategy Overview
- 23.3.6. Conagra Brands
- 23.3.6.1. Overview
- 23.3.6.2. Product Portfolio
- 23.3.6.3. Profitability by Market Segments (Product/Channel/Region)
- 23.3.6.4. Sales Footprint
- 23.3.6.5. Strategy Overview
- 23.3.7. McCormick & Company INC.
- 23.3.7.1. Overview
- 23.3.7.2. Product Portfolio
- 23.3.7.3. Profitability by Market Segments (Product/Channel/Region)
- 23.3.7.4. Sales Footprint
- 23.3.7.5. Strategy Overview
- 23.3.8. The Bloch & Guggenheimer Foods INC.
- 23.3.8.1. Overview
- 23.3.8.2. Product Portfolio
- 23.3.8.3. Profitability by Market Segments (Product/Channel/Region)
- 23.3.8.4. Sales Footprint
- 23.3.8.5. Strategy Overview
- 23.3.9. General Mills INC.
- 23.3.9.1. Overview
- 23.3.9.2. Product Portfolio
- 23.3.9.3. Profitability by Market Segments (Product/Channel/Region)
- 23.3.9.4. Sales Footprint
- 23.3.9.5. Strategy Overview
- 23.3.10. Calavo Growers INC.
- 23.3.10.1. Overview
- 23.3.10.2. Product Portfolio
- 23.3.10.3. Profitability by Market Segments (Product/Channel/Region)
- 23.3.10.4. Sales Footprint
- 23.3.10.5. Strategy Overview
- 23.3.11. Sabra Dipping Co. LLC
- 23.3.11.1. Overview
- 23.3.11.2. Product Portfolio
- 23.3.11.3. Profitability by Market Segments (Product/Channel/Region)
- 23.3.11.4. Sales Footprint
- 23.3.11.5. Strategy Overview
- 23.3.12. Frutas Montosa
- 23.3.12.1. Overview
- 23.3.12.2. Product Portfolio
- 23.3.12.3. Profitability by Market Segments (Product/Channel/Region)
- 23.3.12.4. Sales Footprint
- 23.3.12.5. Strategy Overview
- 23.3.13. Salud Foodgroup Europe B.V.
- 23.3.13.1. Overview
- 23.3.13.2. Product Portfolio
- 23.3.13.3. Profitability by Market Segments (Product/Channel/Region)
- 23.3.13.4. Sales Footprint
- 23.3.13.5. Strategy Overview
- 23.3.14. Hope Foods LLC
- 23.3.14.1. Overview
- 23.3.14.2. Product Portfolio
- 23.3.14.3. Profitability by Market Segments (Product/Channel/Region)
- 23.3.14.4. Sales Footprint
- 23.3.14.5. Strategy Overview
- 23.3.15. Garlic Festival Foods
- 23.3.15.1. Overview
- 23.3.15.2. Product Portfolio
- 23.3.15.3. Profitability by Market Segments (Product/Channel/Region)
- 23.3.15.4. Sales Footprint
- 23.3.15.5. Strategy Overview
- 23.3.16. MPK Foods
- 23.3.16.1. Overview
- 23.3.16.2. Product Portfolio
- 23.3.16.3. Profitability by Market Segments (Product/Channel/Region)
- 23.3.16.4. Sales Footprint
- 23.3.16.5. Strategy Overview
- 23.3.17. Good Foods Group
- 23.3.17.1. Overview
- 23.3.17.2. Product Portfolio
- 23.3.17.3. Profitability by Market Segments (Product/Channel/Region)
- 23.3.17.4. Sales Footprint
- 23.3.17.5. Strategy Overview
- 23.3.18. Avomix
- 23.3.18.1. Overview
- 23.3.18.2. Product Portfolio
- 23.3.18.3. Profitability by Market Segments (Product/Channel/Region)
- 23.3.18.4. Sales Footprint
- 23.3.18.5. Strategy Overview
- 23.3.19. CG Produce
- 23.3.19.1. Overview
- 23.3.19.2. Product Portfolio
- 23.3.19.3. Profitability by Market Segments (Product/Channel/Region)
- 23.3.19.4. Sales Footprint
- 23.3.19.5. Strategy Overview
- 23.3.20. Chosen Foods LLC
- 23.3.20.1. Overview
- 23.3.20.2. Product Portfolio
- 23.3.20.3. Profitability by Market Segments (Product/Channel/Region)
- 23.3.20.4. Sales Footprint
- 23.3.20.5. Strategy Overview
- 23.3.21. Others (on additional request)
- 23.3.21.1. Overview
- 23.3.21.2. Product Portfolio
- 23.3.21.3. Profitability by Market Segments (Product/Channel/Region)
- 23.3.21.4. Sales Footprint
- 23.3.21.5. Strategy Overview
24. Assumptions and Acronyms Used
25. Research Methodology