查看购物车
  • Traditional Chinese
  • English
  • Japanese
  • Korean
封面
市场调查报告书
商品编码
1500792

邻近行销市场：全球产业分析、规模、占有率、成长、趋势、预测，2024-2033年

Proximity Marketing Market: Global Industry Analysis, Size, Share, Growth, Trends, and Forecast, 2024-2033
出版日期: | 出版商: Persistence Market Research | 英文 309 Pages | 商品交期: 2-5个工作天内

价格
简介目录

Persistence Market Research最近发布了一份关于全球邻近行销市场的综合报告。本报告对市场动态进行了深入分析，涵盖塑造产业格局的驱动因素、趋势、机会和挑战。提供独家资料和统计资料来预测2024年至2033年邻近行销市场的成长轨迹。

关键见解

  • 邻近行销市场规模（2024年）：637 亿美元
  • 预估市场规模（2033年）：3,650 亿美元
  • 全球市场成长率（2024-2033年年复合成长率）：21.4%

邻近行销市场－报告范围：

邻近行销利用定位技术为使用者的行动装置提供个人化的促销内容和资讯。邻近行销利用基于位置的技术为用户的行动装置提供个人化的促销内容和资讯。该市场提供基于信标的邻近行销、地理围栏和支援 NFC 的互动等解决方案，为零售、饭店、医疗保健和运输等多种行业提供服务。

市场驱动因素：

全球邻近行销市场由多种因素驱动。智慧型手机和穿戴式装置的普及率不断提高，加上基于位置的技术的进步，推动市场成长。企业越来越多地利用邻近行销来增强客户参与度、提高转换率，并透过有针对性的广告和个人化优惠来推动销售。此外，对无缝全通路行销体验以及人工智慧和机器学习演算法整合的需求预计将进一步推动市场扩张。

市场限制因素：

儘管成长前景广阔，邻近行销市场仍面临消费者隐私问题和监管合规的挑战，尤其是欧洲 GDPR 和加州 CCPA 等资料保护法。在提供个人化体验的同时保持消费者信任仍然是市场参与者面临的主要挑战。此外，与实施邻近行销基础设施相关的初始成本以及持续技术更新的需求也是进入壁垒，特别是对于中小型企业而言。

市场机会：

由于 IoT（物联网）和 5G 技术的进步提高了位置准确性和即时交互，邻近行销市场提供了巨大的成长机会。与数位支付系统的整合以及非接触式交易的日益普及进一步扩大了市场潜力。此外，COVID-19 的爆发加速了非接触式技术的采用，为邻近行销解决方案创造了新的机会，以提高各个领域的安全性和便利性。

报告回答的关键问题

  • 推动邻近行销市场全球成长的关键因素是什么？
  • 哪些技术和应用推动不同产业的采用？
  • 物联网与人工智慧的进步如何改变竞争格局？
  • 哪些主要参与者对邻近行销市场做出了贡献？
  • 全球邻近行销市场的新趋势和未来前景是什么？

目录

第1章 执行概述

第2章 市场概述

  • 市场范围/分类
  • 市场定义/范围/限制

第3章 市场背景

  • 市场动态
  • 情境预测
  • 机会图分析
  • 投资可行性矩阵
  • PESTLE 和 Porter 分析
  • 监理状况
  • 区域母公司市场前景

第4章 全球邻近行销市场分析

  • 过去的市场规模与金额（十亿美元）分析，2019-2023年
  • 2024-2033年当前和未来市场规模和价值的预测（十亿美元）
    • 年成长趋势分析
    • 绝对数量机会分析

第5章 全球邻近行销市场分析：依地点

  • 简介/主要发现
  • 过去对2019年至2023年依地区划分的市场规模和价值（十亿美元）的分析
  • 2024-2033年依地区划分的当前市场规模和价值（十亿美元）的分析和预测
    • 室内邻近行销
    • 户外邻近行销
  • 2019-2023年依地区划分的年成长趋势分析
  • 2024-2033年依地点划分的绝对数量机会分析

第6章 全球邻近行销市场分析：依技术

  • 简介/主要发现
  • 过去对2019-2023年市场规模与价值（依技术划分）的分析（十亿美元）
  • 2024-2033年依技术划分的当前市场规模和价值（十亿美元）的分析和预测
    • 无线网路
    • BLE 信标
    • 近场通讯-NFC
    • GPS 地理围栏
    • 其他
  • 2019-2023年依科技划分的年成长趋势分析
  • 2024-2033年依技术划分的绝对金额机会分析

第7章 全球邻近行销市场分析：按硬体

  • 简介/主要发现
  • 过去对2019-2023年硬体市场规模与价值（十亿美元）的分析
  • 2024-2033年按硬体划分的当前市场规模和价值（十亿美元）的分析和预测
    • 感测器
    • RFID标籤
    • 其他
  • 2019-2023年硬体年成长趋势分析
  • 2024-2033年按硬体划分的绝对金额机会分析

第8章 全球邻近行销市场分析：依软体

  • 简介/主要发现
  • 过去对2019-2023年市场规模与价值（十亿美元）的分析（依软体）
  • 2024-2033年当前市场规模和价值（十亿美元）的分析和预测（依软体）
    • 内容管理系统
    • 位置分析
    • 前后关係加速器与地理围栏
    • 其他
  • 2019-2023年年成长趋势软体分析
  • 2024-2033年软体绝对金额机会分析

第9章 全球邻近行销市场分析：依服务

  • 简介/主要发现
  • 过去对2019年至2023年依服务划分的市场规模和金额（十亿美元）的分析
  • 2024-2033年依服务划分的当前市场规模和价值（十亿美元）的分析和预测
    • 咨询服务
    • 实施与整合服务
    • 应用程式支援与维护服务
  • 2019-2023年依服务划分的年成长趋势分析
  • 2024-2033年依服务划分的绝对金额机会分析

第10章 全球邻近行销市场分析：依应用程式

  • 简介/主要发现
  • 过去对2019-2023年市场规模和金额（十亿美元）的分析（依应用）
  • 2024-2033年依应用划分的当前市场规模和金额（十亿美元）的分析和预测
    • 零售/电子商务
    • 医疗
    • 基础设施
      • 医疗和娱乐
      • 交通/物流
      • 饭店业
    • BFSI
    • 其他用途
  • 2019-2023年依应用划分的年成长趋势分析
  • 2024-2033年依用途划分的绝对数量机会分析

第11章 全球邻近行销市场分析：依地区

  • 简介
  • 过去对2019-2023年市场规模与价值（十亿美元）的分析（依地区）
  • 2024-2033年依地区划分的当前市场规模和价值（十亿美元）的分析和预测
    • 北美
    • 拉丁美洲
    • 欧洲
    • 亚太地区
    • 中东、非洲
  • 区域市场吸引力分析

第12章 北美邻近行销市场分析：依国家

第13章 拉丁美洲邻近行销市场分析：依国家

第14章 欧洲邻近行销市场分析：依国家

第15章 亚太地区邻近行销市场分析：依国家

第16章 中东和非洲的邻近行销市场分析：依国家

第17章 主要国家邻近行销市场分析

  • 美国
  • 加拿大
  • 巴西
  • 墨西哥
  • 德国
  • 英国
  • 法国
  • 西班牙
  • 义大利
  • 中国
  • 日本
  • 韩国
  • 新加坡
  • 泰国
  • 印尼
  • 澳洲
  • 纽西兰
  • GCC国家
  • 南非
  • 以色列

第18章 市场结构分析

  • 竞争对手仪表板
  • 竞争基准
  • 主要公司市占率分析

第19章 竞争分析

  • 竞争详情
    • Google Inc
    • Microsoft Corporation
    • Apple Inc
    • Zebra Technologies Corporation
    • Qualcomm Inc
    • Inmarket LLC
    • Shopkick
    • Estimote Inc
    • Unacast
    • HID Global
    • Scanbuy, Inc.

第20章 使用的假设与缩写

第21章 研究方法

简介目录
Product Code: PMRREP33468

Persistence Market Research has recently released a comprehensive report on the global proximity marketing market. The report provides a detailed analysis of the market dynamics, encompassing drivers, trends, opportunities, and challenges shaping the industry landscape. It offers exclusive data and statistics projecting the growth trajectory of the proximity marketing market from 2024 to 2033.

Key Insights:

  • Proximity Marketing Market Size (2024E): USD 63.7 Billion
  • Projected Market Value (2033F): USD 365 Billion
  • Global Market Growth Rate (CAGR 2024 to 2033): 21.4%

Proximity Marketing Market - Report Scope:

Proximity marketing leverages location-based technologies to deliver personalized promotional content or information to users' mobile devices. It enables businesses to engage with consumers in real-time based on their proximity to a physical location. The market caters to diverse industries including retail, hospitality, healthcare, and transportation, among others, offering solutions such as beacon-based proximity marketing, geofencing, and NFC-enabled interactions.

Market Growth Drivers:

The global proximity marketing market is driven by several factors. Increasing adoption of smartphones and wearable devices, coupled with advancements in location-based technologies, fuels market growth. Businesses are increasingly leveraging proximity marketing to enhance customer engagement, improve conversion rates, and drive sales through targeted advertising and personalized offers. Furthermore, the demand for seamless omnichannel marketing experiences and the integration of AI and machine learning algorithms are expected to further propel market expansion.

Market Restraints:

Despite promising growth prospects, the proximity marketing market faces challenges related to consumer privacy concerns and regulatory compliance, particularly with data protection laws such as GDPR in Europe and CCPA in California. Maintaining consumer trust while delivering personalized experiences remains a critical challenge for market players. Additionally, the initial costs associated with deploying proximity marketing infrastructure and the need for continuous technological updates pose barriers to entry, especially for small and medium-sized enterprises.

Market Opportunities:

The proximity marketing market presents significant growth opportunities driven by advancements in IoT (Internet of Things) and 5G technologies, which enhance location accuracy and real-time interactions. Integration with digital payment systems and the rising popularity of contactless transactions further expand the market potential. Moreover, the COVID-19 pandemic has accelerated the adoption of contactless technologies, thereby creating new opportunities for proximity marketing solutions in enhancing safety and convenience across various sectors.

Key Questions Answered in the Report:

  • What are the primary factors driving the growth of the proximity marketing market globally?
  • Which technologies and applications are driving adoption across different industry verticals?
  • How are advancements in IoT and AI reshaping the competitive landscape?
  • Who are the key players contributing to the proximity marketing market, and what strategies are they employing?
  • What are the emerging trends and future prospects in the global proximity marketing market?

Competitive Intelligence and Business Strategy:

Leading players in the proximity marketing market, including companies like XYZ, ABC, and DEF, focus on innovation, strategic partnerships, and expanding their product portfolios to maintain competitive advantage. These companies invest in R&D to develop scalable and secure proximity marketing solutions tailored to industry-specific needs. Collaborations with technology providers, retail chains, and digital agencies facilitate market penetration and drive technological innovation.

Key Companies Profiled:

  • Google Inc.
  • Microsoft Corporation
  • Apple Inc.
  • Zebra Technologies Corporation
  • Qualcomm Inc.
  • Inmarket LLC
  • Shopkick
  • Estimote Inc.
  • Unacast
  • HID Global
  • Scanbuy Inc.

Proximity Marketing Market Outlook by Category

By Location:

  • Indoor Proximity Marketing
  • Outdoor Proximity Marketing

By Technology:

  • Wi-Fi
  • BLE Beacons
  • Near Field Communication-NFC
  • GPS Geofencing
  • Others

By Hardware:

  • Sensors
  • RFID Tags
  • Others

By Software:

  • Content Management System
  • Location Analytics
  • Context Accelerator and Geofencing
  • Others

By Service:

  • Consulting Services
  • Deployment & Integration Services
  • Application Support & Maintenance Services

By Application:

  • Retail & E-Commerce
  • Healthcare
  • Infrastructural

By Region:

  • North America
  • Latin America
  • Europe
  • Asia Pacific
  • Middle East and Africa

Table of Contents

1. Executive Summary

  • 1.1. Global Market Outlook
  • 1.2. Demand-side Trends
  • 1.3. Supply-side Trends
  • 1.4. Technology Roadmap Analysis
  • 1.5. Analysis and Recommendations

2. Market Overview

  • 2.1. Market Coverage / Taxonomy
  • 2.2. Market Definition / Scope / Limitations

3. Market Background

  • 3.1. Market Dynamics
    • 3.1.1. Drivers
    • 3.1.2. Restraints
    • 3.1.3. Opportunity
    • 3.1.4. Trends
  • 3.2. Scenario Forecast
    • 3.2.1. Demand in Optimistic Scenario
    • 3.2.2. Demand in Likely Scenario
    • 3.2.3. Demand in Conservative Scenario
  • 3.3. Opportunity Map Analysis
  • 3.4. Investment Feasibility Matrix
  • 3.5. PESTLE and Porter's Analysis
  • 3.6. Regulatory Landscape
    • 3.6.1. By Key Regions
    • 3.6.2. By Key Countries
  • 3.7. Regional Parent Market Outlook

4. Global Proximity Marketing Market Analysis 2019-2023 and Forecast, 2024-2033

  • 4.1. Historical Market Size Value (US$ Bn) Analysis, 2019-2023
  • 4.2. Current and Future Market Size Value (US$ Bn) Projections, 2024-2033
    • 4.2.1. Y-o-Y Growth Trend Analysis
    • 4.2.2. Absolute $ Opportunity Analysis

5. Global Proximity Marketing Market Analysis 2019-2023 and Forecast 2024-2033, By Location

  • 5.1. Introduction / Key Findings
  • 5.2. Historical Market Size Value (US$ Bn) Analysis By Location, 2019-2023
  • 5.3. Current and Future Market Size Value (US$ Bn) Analysis and Forecast By Location, 2024-2033
    • 5.3.1. Indoor Proximity Marketing
    • 5.3.2. Outdoor Proximity Marketing
  • 5.4. Y-o-Y Growth Trend Analysis By Location, 2019-2023
  • 5.5. Absolute $ Opportunity Analysis By Location, 2024-2033

6. Global Proximity Marketing Market Analysis 2019-2023 and Forecast 2024-2033, By Technology

  • 6.1. Introduction / Key Findings
  • 6.2. Historical Market Size Value (US$ Bn) Analysis By Technology, 2019-2023
  • 6.3. Current and Future Market Size Value (US$ Bn) Analysis and Forecast By Technology, 2024-2033
    • 6.3.1. Wi-Fi
    • 6.3.2. BLE Beacons
    • 6.3.3. Near Field Communication - NFC
    • 6.3.4. GPS Geofencing
    • 6.3.5. Others
  • 6.4. Y-o-Y Growth Trend Analysis By Technology, 2019-2023
  • 6.5. Absolute $ Opportunity Analysis By Technology, 2024-2033

7. Global Proximity Marketing Market Analysis 2019-2023 and Forecast 2024-2033, By Hardware

  • 7.1. Introduction / Key Findings
  • 7.2. Historical Market Size Value (US$ Bn) Analysis By Hardware , 2019-2023
  • 7.3. Current and Future Market Size Value (US$ Bn) Analysis and Forecast By Hardware , 2024-2033
    • 7.3.1. Sensors
    • 7.3.2. RFID Tags
    • 7.3.3. Others
  • 7.4. Y-o-Y Growth Trend Analysis By Hardware , 2019-2023
  • 7.5. Absolute $ Opportunity Analysis By Hardware , 2024-2033

8. Global Proximity Marketing Market Analysis 2019-2023 and Forecast 2024-2033, By Software

  • 8.1. Introduction / Key Findings
  • 8.2. Historical Market Size Value (US$ Bn) Analysis By Software, 2019-2023
  • 8.3. Current and Future Market Size Value (US$ Bn) Analysis and Forecast By Software, 2024-2033
    • 8.3.1. Content Management System
    • 8.3.2. Location Analytics
    • 8.3.3. Context Accelerator and Geofencing
    • 8.3.4. Others
  • 8.4. Y-o-Y Growth Trend Analysis By Software, 2019-2023
  • 8.5. Absolute $ Opportunity Analysis By Software, 2024-2033

9. Global Proximity Marketing Market Analysis 2019-2023 and Forecast 2024-2033, By Service

  • 9.1. Introduction / Key Findings
  • 9.2. Historical Market Size Value (US$ Bn) Analysis By Service, 2019-2023
  • 9.3. Current and Future Market Size Value (US$ Bn) Analysis and Forecast By Service, 2024-2033
    • 9.3.1. Consulting Services
    • 9.3.2. Deployment & Integration Services
    • 9.3.3. Application Support & Maintenance Services
  • 9.4. Y-o-Y Growth Trend Analysis By Service, 2019-2023
  • 9.5. Absolute $ Opportunity Analysis By Service, 2024-2033

10. Global Proximity Marketing Market Analysis 2019-2023 and Forecast 2024-2033, By Application

  • 10.1. Introduction / Key Findings
  • 10.2. Historical Market Size Value (US$ Bn) Analysis By Application, 2019-2023
  • 10.3. Current and Future Market Size Value (US$ Bn) Analysis and Forecast By Application, 2024-2033
    • 10.3.1. Retail & E-Commerce
    • 10.3.2. Healthcare
    • 10.3.3. Infrastructural
      • 10.3.3.1. Medai and Entertainment
      • 10.3.3.2. Transportation and Logistics
      • 10.3.3.3. Hospitality
    • 10.3.4. BFSI
    • 10.3.5. Other Applications
  • 10.4. Y-o-Y Growth Trend Analysis By Application, 2019-2023
  • 10.5. Absolute $ Opportunity Analysis By Application, 2024-2033

11. Global Proximity Marketing Market Analysis 2019-2023 and Forecast 2024-2033, By Region

  • 11.1. Introduction
  • 11.2. Historical Market Size Value (US$ Bn) Analysis By Region, 2019-2023
  • 11.3. Current Market Size Value (US$ Bn) Analysis and Forecast By Region, 2024-2033
    • 11.3.1. North America
    • 11.3.2. Latin America
    • 11.3.3. Europe
    • 11.3.4. Asia Pacific
    • 11.3.5. MEA
  • 11.4. Market Attractiveness Analysis By Region

12. North America Proximity Marketing Market Analysis 2019-2023 and Forecast 2024-2033, By Country

  • 12.1. Historical Market Size Value (US$ Bn) Trend Analysis By Market Taxonomy, 2019-2023
  • 12.2. Market Size Value (US$ Bn) Forecast By Market Taxonomy, 2024-2033
    • 12.2.1. By Country
      • 12.2.1.1. U.S.
      • 12.2.1.2. Canada
    • 12.2.2. By Location
    • 12.2.3. By Technology
    • 12.2.4. By Hardware
    • 12.2.5. By Software
    • 12.2.6. By Service
    • 12.2.7. By Application
  • 12.3. Market Attractiveness Analysis
    • 12.3.1. By Country
    • 12.3.2. By Location
    • 12.3.3. By Technology
    • 12.3.4. By Hardware
    • 12.3.5. By Software
    • 12.3.6. By Service
    • 12.3.7. By Application
  • 12.4. Key Takeaways

13. Latin America Proximity Marketing Market Analysis 2019-2023 and Forecast 2024-2033, By Country

  • 13.1. Historical Market Size Value (US$ Bn) Trend Analysis By Market Taxonomy, 2019-2023
  • 13.2. Market Size Value (US$ Bn) Forecast By Market Taxonomy, 2024-2033
    • 13.2.1. By Country
      • 13.2.1.1. Brazil
      • 13.2.1.2. Mexico
      • 13.2.1.3. Rest of Latin America
    • 13.2.2. By Location
    • 13.2.3. By Technology
    • 13.2.4. By Hardware
    • 13.2.5. By Software
    • 13.2.6. By Service
    • 13.2.7. By Application
  • 13.3. Market Attractiveness Analysis
    • 13.3.1. By Country
    • 13.3.2. By Location
    • 13.3.3. By Technology
    • 13.3.4. By Hardware
    • 13.3.5. By Software
    • 13.3.6. By Service
    • 13.3.7. By Application
  • 13.4. Key Takeaways

14. Europe Proximity Marketing Market Analysis 2019-2023 and Forecast 2024-2033, By Country

  • 14.1. Historical Market Size Value (US$ Bn) Trend Analysis By Market Taxonomy, 2019-2023
  • 14.2. Market Size Value (US$ Bn) Forecast By Market Taxonomy, 2024-2033
    • 14.2.1. By Country
      • 14.2.1.1. Germany
      • 14.2.1.2. U.K.
      • 14.2.1.3. France
      • 14.2.1.4. Spain
      • 14.2.1.5. Italy
      • 14.2.1.6. Rest of Europe
    • 14.2.2. By Location
    • 14.2.3. By Technology
    • 14.2.4. By Hardware
    • 14.2.5. By Software
    • 14.2.6. By Service
    • 14.2.7. By Application
  • 14.3. Market Attractiveness Analysis
    • 14.3.1. By Country
    • 14.3.2. By Location
    • 14.3.3. By Technology
    • 14.3.4. By Hardware
    • 14.3.5. By Software
    • 14.3.6. By Service
    • 14.3.7. By Application
  • 14.4. Key Takeaways

15. Asia Pacific Proximity Marketing Market Analysis 2019-2023 and Forecast 2024-2033, By Country

  • 15.1. Historical Market Size Value (US$ Bn) Trend Analysis By Market Taxonomy, 2019-2023
  • 15.2. Market Size Value (US$ Bn) Forecast By Market Taxonomy, 2024-2033
    • 15.2.1. By Country
      • 15.2.1.1. China
      • 15.2.1.2. Japan
      • 15.2.1.3. South Korea
      • 15.2.1.4. Singapore
      • 15.2.1.5. Thailand
      • 15.2.1.6. Indonesia
      • 15.2.1.7. Australia
      • 15.2.1.8. New Zealand
      • 15.2.1.9. Rest of Asia Pacific
    • 15.2.2. By Location
    • 15.2.3. By Technology
    • 15.2.4. By Hardware
    • 15.2.5. By Software
    • 15.2.6. By Service
    • 15.2.7. By Application
  • 15.3. Market Attractiveness Analysis
    • 15.3.1. By Country
    • 15.3.2. By Location
    • 15.3.3. By Technology
    • 15.3.4. By Hardware
    • 15.3.5. By Software
    • 15.3.6. By Service
    • 15.3.7. By Application
  • 15.4. Key Takeaways

16. MEA Proximity Marketing Market Analysis 2019-2023 and Forecast 2024-2033, By Country

  • 16.1. Historical Market Size Value (US$ Bn) Trend Analysis By Market Taxonomy, 2019-2023
  • 16.2. Market Size Value (US$ Bn) Forecast By Market Taxonomy, 2024-2033
    • 16.2.1. By Country
      • 16.2.1.1. GCC Countries
      • 16.2.1.2. South Africa
      • 16.2.1.3. Israel
      • 16.2.1.4. Rest of MEA
    • 16.2.2. By Location
    • 16.2.3. By Technology
    • 16.2.4. By Hardware
    • 16.2.5. By Software
    • 16.2.6. By Service
    • 16.2.7. By Application
  • 16.3. Market Attractiveness Analysis
    • 16.3.1. By Country
    • 16.3.2. By Location
    • 16.3.3. By Technology
    • 16.3.4. By Hardware
    • 16.3.5. By Software
    • 16.3.6. By Service
    • 16.3.7. By Application
  • 16.4. Key Takeaways

17. Key Countries Proximity Marketing Market Analysis

  • 17.1. U.S.
    • 17.1.1. Pricing Analysis
    • 17.1.2. Market Share Analysis, 2024
      • 17.1.2.1. By Location
      • 17.1.2.2. By Technology
      • 17.1.2.3. By Hardware
      • 17.1.2.4. By Software
      • 17.1.2.5. By Service
      • 17.1.2.6. By Application
  • 17.2. Canada
    • 17.2.1. Pricing Analysis
    • 17.2.2. Market Share Analysis, 2024
      • 17.2.2.1. By Location
      • 17.2.2.2. By Technology
      • 17.2.2.3. By Hardware
      • 17.2.2.4. By Software
      • 17.2.2.5. By Service
      • 17.2.2.6. By Application
  • 17.3. Brazil
    • 17.3.1. Pricing Analysis
    • 17.3.2. Market Share Analysis, 2024
      • 17.3.2.1. By Location
      • 17.3.2.2. By Technology
      • 17.3.2.3. By Hardware
      • 17.3.2.4. By Software
      • 17.3.2.5. By Service
      • 17.3.2.6. By Application
  • 17.4. Mexico
    • 17.4.1. Pricing Analysis
    • 17.4.2. Market Share Analysis, 2024
      • 17.4.2.1. By Location
      • 17.4.2.2. By Technology
      • 17.4.2.3. By Hardware
      • 17.4.2.4. By Software
      • 17.4.2.5. By Service
      • 17.4.2.6. By Application
  • 17.5. Germany
    • 17.5.1. Pricing Analysis
    • 17.5.2. Market Share Analysis, 2024
      • 17.5.2.1. By Location
      • 17.5.2.2. By Technology
      • 17.5.2.3. By Hardware
      • 17.5.2.4. By Software
      • 17.5.2.5. By Service
      • 17.5.2.6. By Application
  • 17.6. U.K.
    • 17.6.1. Pricing Analysis
    • 17.6.2. Market Share Analysis, 2024
      • 17.6.2.1. By Location
      • 17.6.2.2. By Technology
      • 17.6.2.3. By Hardware
      • 17.6.2.4. By Software
      • 17.6.2.5. By Service
      • 17.6.2.6. By Application
  • 17.7. France
    • 17.7.1. Pricing Analysis
    • 17.7.2. Market Share Analysis, 2024
      • 17.7.2.1. By Location
      • 17.7.2.2. By Technology
      • 17.7.2.3. By Hardware
      • 17.7.2.4. By Software
      • 17.7.2.5. By Service
      • 17.7.2.6. By Application
  • 17.8. Spain
    • 17.8.1. Pricing Analysis
    • 17.8.2. Market Share Analysis, 2024
      • 17.8.2.1. By Location
      • 17.8.2.2. By Technology
      • 17.8.2.3. By Hardware
      • 17.8.2.4. By Software
      • 17.8.2.5. By Service
      • 17.8.2.6. By Application
  • 17.9. Italy
    • 17.9.1. Pricing Analysis
    • 17.9.2. Market Share Analysis, 2024
      • 17.9.2.1. By Location
      • 17.9.2.2. By Technology
      • 17.9.2.3. By Hardware
      • 17.9.2.4. By Software
      • 17.9.2.5. By Service
      • 17.9.2.6. By Application
  • 17.10. China
    • 17.10.1. Pricing Analysis
    • 17.10.2. Market Share Analysis, 2024
      • 17.10.2.1. By Location
      • 17.10.2.2. By Technology
      • 17.10.2.3. By Hardware
      • 17.10.2.4. By Software
      • 17.10.2.5. By Service
      • 17.10.2.6. By Application
  • 17.11. Japan
    • 17.11.1. Pricing Analysis
    • 17.11.2. Market Share Analysis, 2024
      • 17.11.2.1. By Location
      • 17.11.2.2. By Technology
      • 17.11.2.3. By Hardware
      • 17.11.2.4. By Software
      • 17.11.2.5. By Service
      • 17.11.2.6. By Application
  • 17.12. South Korea
    • 17.12.1. Pricing Analysis
    • 17.12.2. Market Share Analysis, 2024
      • 17.12.2.1. By Location
      • 17.12.2.2. By Technology
      • 17.12.2.3. By Hardware
      • 17.12.2.4. By Software
      • 17.12.2.5. By Service
      • 17.12.2.6. By Application
  • 17.13. Singapore
    • 17.13.1. Pricing Analysis
    • 17.13.2. Market Share Analysis, 2024
      • 17.13.2.1. By Location
      • 17.13.2.2. By Technology
      • 17.13.2.3. By Hardware
      • 17.13.2.4. By Software
      • 17.13.2.5. By Service
      • 17.13.2.6. By Application
  • 17.14. Thailand
    • 17.14.1. Pricing Analysis
    • 17.14.2. Market Share Analysis, 2024
      • 17.14.2.1. By Location
      • 17.14.2.2. By Technology
      • 17.14.2.3. By Hardware
      • 17.14.2.4. By Software
      • 17.14.2.5. By Service
      • 17.14.2.6. By Application
  • 17.15. Indonesia
    • 17.15.1. Pricing Analysis
    • 17.15.2. Market Share Analysis, 2024
      • 17.15.2.1. By Location
      • 17.15.2.2. By Technology
      • 17.15.2.3. By Hardware
      • 17.15.2.4. By Software
      • 17.15.2.5. By Service
      • 17.15.2.6. By Application
  • 17.16. Australia
    • 17.16.1. Pricing Analysis
    • 17.16.2. Market Share Analysis, 2024
      • 17.16.2.1. By Location
      • 17.16.2.2. By Technology
      • 17.16.2.3. By Hardware
      • 17.16.2.4. By Software
      • 17.16.2.5. By Service
      • 17.16.2.6. By Application
  • 17.17. New Zealand
    • 17.17.1. Pricing Analysis
    • 17.17.2. Market Share Analysis, 2024
      • 17.17.2.1. By Location
      • 17.17.2.2. By Technology
      • 17.17.2.3. By Hardware
      • 17.17.2.4. By Software
      • 17.17.2.5. By Service
      • 17.17.2.6. By Application
  • 17.18. GCC Countries
    • 17.18.1. Pricing Analysis
    • 17.18.2. Market Share Analysis, 2024
      • 17.18.2.1. By Location
      • 17.18.2.2. By Technology
      • 17.18.2.3. By Hardware
      • 17.18.2.4. By Software
      • 17.18.2.5. By Service
      • 17.18.2.6. By Application
  • 17.19. South Africa
    • 17.19.1. Pricing Analysis
    • 17.19.2. Market Share Analysis, 2024
      • 17.19.2.1. By Location
      • 17.19.2.2. By Technology
      • 17.19.2.3. By Hardware
      • 17.19.2.4. By Software
      • 17.19.2.5. By Service
      • 17.19.2.6. By Application
  • 17.20. Israel
    • 17.20.1. Pricing Analysis
    • 17.20.2. Market Share Analysis, 2024
      • 17.20.2.1. By Location
      • 17.20.2.2. By Technology
      • 17.20.2.3. By Hardware
      • 17.20.2.4. By Software
      • 17.20.2.5. By Service
      • 17.20.2.6. By Application

18. Market Structure Analysis

  • 18.1. Competition Dashboard
  • 18.2. Competition Benchmarking
  • 18.3. Market Share Analysis of Top Players
    • 18.3.1. By Regional
    • 18.3.2. By Location
    • 18.3.3. By Technology
    • 18.3.4. By Hardware
    • 18.3.5. By Software
    • 18.3.6. By Service
    • 18.3.7. By Application

19. Competition Analysis

  • 19.1. Competition Deep Dive
    • 19.1.1. Google Inc
      • 19.1.1.1. Overview
      • 19.1.1.2. Product Portfolio
      • 19.1.1.3. Profitability by Market Segments
      • 19.1.1.4. Sales Footprint
      • 19.1.1.5. Strategy Overview
        • 19.1.1.5.1. Marketing Strategy
    • 19.1.2. Microsoft Corporation
      • 19.1.2.1. Overview
      • 19.1.2.2. Product Portfolio
      • 19.1.2.3. Profitability by Market Segments
      • 19.1.2.4. Sales Footprint
      • 19.1.2.5. Strategy Overview
        • 19.1.2.5.1. Marketing Strategy
    • 19.1.3. Apple Inc
      • 19.1.3.1. Overview
      • 19.1.3.2. Product Portfolio
      • 19.1.3.3. Profitability by Market Segments
      • 19.1.3.4. Sales Footprint
      • 19.1.3.5. Strategy Overview
        • 19.1.3.5.1. Marketing Strategy
    • 19.1.4. Zebra Technologies Corporation
      • 19.1.4.1. Overview
      • 19.1.4.2. Product Portfolio
      • 19.1.4.3. Profitability by Market Segments
      • 19.1.4.4. Sales Footprint
      • 19.1.4.5. Strategy Overview
        • 19.1.4.5.1. Marketing Strategy
    • 19.1.5. Qualcomm Inc
      • 19.1.5.1. Overview
      • 19.1.5.2. Product Portfolio
      • 19.1.5.3. Profitability by Market Segments
      • 19.1.5.4. Sales Footprint
      • 19.1.5.5. Strategy Overview
        • 19.1.5.5.1. Marketing Strategy
    • 19.1.6. Inmarket LLC
      • 19.1.6.1. Overview
      • 19.1.6.2. Product Portfolio
      • 19.1.6.3. Profitability by Market Segments
      • 19.1.6.4. Sales Footprint
      • 19.1.6.5. Strategy Overview
        • 19.1.6.5.1. Marketing Strategy
    • 19.1.7. Shopkick
      • 19.1.7.1. Overview
      • 19.1.7.2. Product Portfolio
      • 19.1.7.3. Profitability by Market Segments
      • 19.1.7.4. Sales Footprint
      • 19.1.7.5. Strategy Overview
        • 19.1.7.5.1. Marketing Strategy
    • 19.1.8. Estimote Inc
      • 19.1.8.1. Overview
      • 19.1.8.2. Product Portfolio
      • 19.1.8.3. Profitability by Market Segments
      • 19.1.8.4. Sales Footprint
      • 19.1.8.5. Strategy Overview
        • 19.1.8.5.1. Marketing Strategy
    • 19.1.9. Unacast
      • 19.1.9.1. Overview
      • 19.1.9.2. Product Portfolio
      • 19.1.9.3. Profitability by Market Segments
      • 19.1.9.4. Sales Footprint
      • 19.1.9.5. Strategy Overview
        • 19.1.9.5.1. Marketing Strategy
    • 19.1.10. HID Global
      • 19.1.10.1. Overview
      • 19.1.10.2. Product Portfolio
      • 19.1.10.3. Profitability by Market Segments
      • 19.1.10.4. Sales Footprint
      • 19.1.10.5. Strategy Overview
        • 19.1.10.5.1. Marketing Strategy
    • 19.1.11. Scanbuy, Inc.
      • 19.1.11.1. Overview
      • 19.1.11.2. Product Portfolio
      • 19.1.11.3. Profitability by Market Segments
      • 19.1.11.4. Sales Footprint
      • 19.1.11.5. Strategy Overview
        • 19.1.11.5.1. Marketing Strategy

20. Assumptions & Acronyms Used

21. Research Methodology