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市场调查报告书
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1532197

资料管理平台市场：2024-2033年全球产业分析、规模、占有率、成长、趋势、预测

Data Management Platforms Market: Global Industry Analysis, Size, Share, Growth, Trends, and Forecast, 2024-2033
出版日期: | 出版商: Persistence Market Research | 英文 320 Pages | 商品交期: 2-5个工作天内

价格
简介目录

Persistence Market Research最近发布了一份关于资料管理平台市场的综合报告。本报告深入分析了市场驱动因素、趋势、机会和挑战等关键市场动态，并提供了对市场结构的深入见解。

关键见解

  • 资料管理平台市场规模（2024年）：28亿美元
  • 预测市场规模（2033年）：92亿美元
  • 全球市场成长率（2024-2033年年复合成长率）：14.1%

资料管理平台市场：研究范围

资料管理平台（DMP）是一种技术解决方案，目的是收集、管理和分析来自各种来源的资料，以优化行销和业务策略。这些平台允许企业整合和处理大量资料，以推动改进的决策和个人化的客户体验。该市场包括各种解决方案，包括基于云端的DMP、本地系统和混合平台。对资料驱动决策的需求不断成长，加上巨量资料和数位行销的成长，推动多个行业对 DMP 的需求。资料管理平台市场服务于零售、医疗保健、金融和电信等行业，满足对有效资料管理和分析解决方案不断成长的需求。

推动市场成长的因素：

全球资料管理平台市场由几个关键因素推动，包括巨量资料的爆炸性成长、对资料驱动行销的日益关注以及数位技术的日益采用。企业产生的资料量不断增加以及对高效资料整合和分析的需求推动对 DMP 的需求。 DMP 日益用于改善客户定位、优化行销活动以及从资料中获取可行的见解。此外，技术进步，例如将人工智慧（AI）和机器学习（ML）整合到DMP中，进一步增强了DMP的功能并实现更准确的资料和预测分析。此外，向基于云端的解决方案的转变以及对资料隐私和安全性的日益重视也促进了市场的成长。

市场限制因素：

儘管资料管理平台市场具有成长潜力，但仍面临一些挑战。特别是对于中小企业来说，DMP 高昂的安装和维护成本可能成为实施的障碍。资料隐私问题和严格的法规（例如一般资料保护规范（GDPR）和加州消费者隐私法案（CCPA））为使用 DMP 的组织带来了合规性挑战。此外，DMP 与现有系统整合以及确保资料品质的复杂性也阻碍了市场成长。此外，技术的快速发展以及 DMP 解决方案持续更新和创新的需求也可能影响市场动态。应对这些挑战需要有效的成本管理、遵守监管标准以及强大的资料治理实践。

市场机会：

由于技术的发展和不断成长的资料需求，资料管理平台市场提供了巨大的成长机会。将 AI 和 ML 整合到 DMP 中可以提供增强资料分析、预测洞察和资料驱动的流程自动化的机会。基于云端的DMP 解决方案的日益普及提供了更大的可扩展性、灵活性和成本效率，创造了市场扩张机会。即时资料处理和进阶分析等新兴趋势将进一步增加对高阶 DMP 解决方案的需求。策略合作伙伴关係、研发投资以及新市场开发对于利用这些机会并保持竞争力非常重要。

报告回答的关键问题

  • 推动全球资料管理平台市场成长的关键因素有哪些？
  • 哪些类型的资料管理平台和应用程式引领各行业的需求？
  • 技术进步如何影响资料管理平台市场的竞争格局？
  • 谁是资料管理平台市场的主要参与者？ 他们采取哪些策略来保持竞争力？
  • 全球资料管理平台市场的新趋势和未来前景是什么？

目录

第1章 执行摘要

第2章 市场概述

  • 市场范围/分类
  • 市场定义/范围/限制

第3章 主要市场趋势

  • 影响市场的主要趋势
  • 产品创新/发展趋势

第4章 价格分析

  • 依资料管理平台的价格分析
    • 订阅价格模型
    • 永久许可
  • 平均价格分析基准

第5章 全球资料管理平台市场需求（价值百万美元）分析

  • 2019-2023年过去的市值（百万美元）分析
  • 2024-2033年当前及未来市场价值（百万美元）预测
    • 年成长趋势分析
    • 绝对的获利机会

第6章 市场背景

  • 宏观经济因素
  • 预测因子 - 相关性和影响
  • 价值链
  • COVID-19 危机 - 影响评估
  • 市场动态

第7章 全球资料管理平台市场分析：依资料来源

  • 简介/主要发现
  • 2019-2023年历史市值（百万美元）分析，依资料来源
  • 2024-2033年当前和未来市场规模（百万美元）的分析和预测，依资料来源
    • 第一方资料
    • 第二方资料
    • 第三方资料
  • 依资料来源的市场吸引力分析

第8章 全球资料管理平台市场分析：依导入

  • 简介/主要发现
  • 2019-2023年过去的市场价值（百万美元）分析：依导入
  • 2024-2033年当前和未来市场规模的分析和预测（百万美元）：依导入
    • 云端
    • 本地
  • 依导入的市场吸引力分析

第9章 全球资料管理平台市场分析：依最终用户

  • 简介/主要发现
  • 2019-2023年过往市场价值（百万美元）分析，依最终用户
  • 2024-2033年当前和未来市场规模（百万美元）的分析和预测，依最终用户
    • 媒体机构
    • 品牌/零售商
    • 出版商
    • 广告网路
  • 依最终用户的市场吸引力分析

第10章 全球资料管理平台市场分析：依地区

  • 简介/主要发现
  • 2019-2023年过往市场价值（百万美元）分析，依地区
  • 2024-2033年当前和未来市场规模（百万美元）的分析和预测，依地区
    • 北美
    • 拉丁美洲
    • 欧洲
    • 东亚
    • 南亚太地区
    • 中东和非洲
  • 依地区的市场吸引力分析

第11章 北美资料资料管理平台市场分析

第12章 拉丁美洲资料管理平台市场分析

第13章 欧洲资料管理平台市场分析

第14章 南亚/太平洋资料管理平台市场分析

第15章 东亚资料管理平台市场分析

第16章 中东与非洲资料管理平台市场分析

第17章 主要国家资料管理平台市场分析

  • 美国
  • 加拿大
  • 墨西哥
  • 巴西
  • 德国
  • 义大利
  • 法国
  • 英国
  • 西班牙
  • 比荷卢经济联盟
  • 俄罗斯
  • 欧洲其他地区
  • 中国
  • 日本
  • 韩国
  • 印度
  • 马来西亚
  • 印尼
  • 新加坡
  • 澳洲和纽西兰
  • GCC国家
  • 土耳其
  • 南非
  • 其他中东和非洲地区

第18章 市场结构分析

  • 依公司层级的市场分析
  • 主要公司市占率分析
  • 市场现况分析

第19章 竞争分析

  • 竞争对手仪表板
  • 竞争基准
  • 竞争详情
    • Oracle Corporation
    • Adobe systems incorporated
    • Neustar, Inc
    • Innvoid
    • Rocket Fuel, Inc
    • Turn Inc.
    • KBM Group LLC
    • Cxense ASA
    • Lotame Solutions, Inc.
    • Krux Digital, LLC
    • Exelate, Inc.

第20章 使用的假设与缩写

第21章 研究方法

简介目录
Product Code: PMRREP13624

Persistence Market Research has recently released a comprehensive report on the Data Management Platforms Market. The report provides an in-depth analysis of key market dynamics, including drivers, trends, opportunities, and challenges, offering detailed insights into the market structure.

Key Insights:

  • Data Management Platforms Market Size (2024E): USD 2.8 Bn
  • Projected Market Value (2033F): USD 9.2 Bn
  • Global Market Growth Rate (CAGR 2024 to 2033): 14.1%

Data Management Platforms Market - Report Scope:

Data management platforms (DMPs) are technology solutions designed to collect, manage, and analyze data from various sources to optimize marketing and business strategies. These platforms enable organizations to integrate and process large volumes of data, facilitating improved decision-making and personalized customer experiences. The market encompasses a range of solutions, including cloud-based DMPs, on-premises systems, and hybrid platforms. The increasing need for data-driven decision-making, coupled with the growth of big data and digital marketing, drives the demand for DMPs across multiple industries. The data management platforms market serves sectors such as retail, healthcare, finance, and telecommunications, addressing the growing demand for effective data management and analytics solutions.

Market Growth Drivers:

The global data management platforms market is driven by several key factors, including the explosion of big data, the increasing focus on data-driven marketing, and the growing adoption of digital technologies. The rise in data volumes generated by businesses, coupled with the need for efficient data integration and analysis, fuels the demand for DMPs. Organizations are increasingly leveraging DMPs to enhance customer targeting, optimize marketing campaigns, and gain actionable insights from data. Technological advancements, such as the integration of artificial intelligence (AI) and machine learning (ML) into DMPs, further enhance their capabilities, enabling more precise data analysis and predictive analytics. Additionally, the shift towards cloud-based solutions and the growing emphasis on data privacy and security contribute to market growth.

Market Restraints:

Despite its growth potential, the data management platforms market faces several challenges. High implementation and maintenance costs associated with DMPs can be a barrier to adoption, particularly for small and medium-sized enterprises (SMEs). Data privacy concerns and stringent regulations, such as the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA), pose compliance challenges for organizations using DMPs. Additionally, the complexity of integrating DMPs with existing systems and ensuring data quality can hinder market growth. The rapid evolution of technology and the need for continuous updates and innovations in DMP solutions can also impact market dynamics. Addressing these challenges requires effective cost management, adherence to regulatory standards, and robust data governance practices.

Market Opportunities:

The data management platforms market presents significant growth opportunities driven by advancements in technology and increasing data needs. The integration of AI and ML into DMPs offers opportunities for enhanced data analysis, predictive insights, and automation of data-driven processes. The growing adoption of cloud-based DMP solutions provides scalability, flexibility, and cost-efficiency, creating opportunities for market expansion. Emerging trends such as real-time data processing and advanced analytics further drive demand for sophisticated DMP solutions. Strategic partnerships, investments in research and development, and the exploration of new geographic markets are essential for leveraging these opportunities and maintaining a competitive edge.

Key Questions Answered in the Report:

  • What are the primary factors driving the growth of the global data management platforms market?
  • Which types of data management platforms and applications are leading the demand across various industries?
  • How are technological advancements influencing the competitive landscape of the data management platforms market?
  • Who are the key players in the data management platforms market, and what strategies are they employing to stay competitive?
  • What are the emerging trends and future prospects in the global data management platforms market?

Competitive Intelligence and Business Strategy:

Leading players in the global data management platforms market, including companies like Oracle Corporation, IBM Corporation, SAP SE, and Adobe Inc., focus on innovation, product differentiation, and strategic partnerships to gain a competitive edge. These companies invest in research and development to enhance their DMP solutions, incorporating advanced technologies such as AI, ML, and big data analytics. Collaborations with technology providers, marketing agencies, and industry-specific partners facilitate market access and promote the adoption of DMP solutions. Emphasis on data security, compliance, and integration capabilities drives market growth and strengthens competitive positioning.

Key Companies Profiled:

  • Oracle Corporation
  • Adobe Systems Incorporated
  • Neustar, Inc.
  • Innovid
  • Rocket Fuel, Inc.
  • Turn Inc.
  • KBM Group LLC
  • Cxense ASA
  • Lotame Solutions, Inc.
  • Krux Digital, LLC
  • eXelate, Inc.

Data Management Platforms Industry Research by Category

By Data Source:

  • First Party Data
  • Second Party Data
  • Third Party Data

By Deployment:

  • Cloud-based
  • On-premise

By End User:

  • Media Agency
  • Brand/Retailer
  • Publisher
  • Ad Network

By Region:

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia Pacific
  • Middle East and Africa

Table of Contents

1. Executive Summary

  • 1.1. Global Market Outlook
  • 1.2. Demand Side Trends
  • 1.3. Supply Side Trends
  • 1.4. Analysis and Recommendations

2. Market Overview

  • 2.1. Market Coverage / Taxonomy
  • 2.2. Market Definition / Scope / Limitations

3. Key Market Trends

  • 3.1. Key Trends Impacting the Market
  • 3.2. Product Innovation / Development Trends

4. Pricing Analysis

  • 4.1. Pricing Analysis, By Data Management Platform
    • 4.1.1. Subscription Pricing Model
    • 4.1.2. Perpetual Licensing
  • 4.2. Average Pricing Analysis Benchmark

5. Global Data Management Platforms Market Demand (Value in US$ Mn) Analysis 2019-2023 and Forecast, 2024-2033

  • 5.1. Historical Market Value (US$ Mn) Analysis, 2019-2023
  • 5.2. Current and Future Market Value (US$ Mn) Projections, 2024-2033
    • 5.2.1. Y-o-Y Growth Trend Analysis
    • 5.2.2. Absolute $ Opportunity Analysis

6. Market Background

  • 6.1. Macro-Economic Factors
  • 6.2. Forecast Factors - Relevance & Impact
  • 6.3. Value Chain
  • 6.4. COVID-19 Crisis - Impact Assessment
    • 6.4.1. Current Statistics
    • 6.4.2. Short-Mid-Long Term Outlook
    • 6.4.3. Likely Rebound
  • 6.5. Market Dynamics
    • 6.5.1. Drivers
    • 6.5.2. Restraints
    • 6.5.3. Opportunities

7. Global Data Management Platforms Market Analysis 2019-2023 and Forecast 2024-2033, By Data Source

  • 7.1. Introduction / Key Findings
  • 7.2. Historical Market Size (US$ Mn) Analysis By Data Source, 2019-2023
  • 7.3. Current and Future Market Size (US$ Mn) Analysis and Forecast By Data Source, 2024-2033
    • 7.3.1. First Party Data
    • 7.3.2. Second Party Data
    • 7.3.3. Third Party Data
  • 7.4. Market Attractiveness Analysis By Data Source

8. Global Data Management Platforms Market Analysis 2019-2023 and Forecast 2024-2033, By Deployment

  • 8.1. Introduction / Key Findings
  • 8.2. Historical Market Size (US$ Mn) Analysis By Deployment, 2019-2023
  • 8.3. Current and Future Market Size (US$ Mn) Analysis and Forecast By Deployment, 2024-2033
    • 8.3.1. Cloud based
    • 8.3.2. On-premise
  • 8.4. Market Attractiveness Analysis By Deployment

9. Global Data Management Platforms Market Analysis 2019-2023 and Forecast 2024-2033, By End User

  • 9.1. Introduction / Key Findings
  • 9.2. Historical Market Size (US$ Mn) Analysis By End User, 2019-2023
  • 9.3. Current and Future Market Size (US$ Mn) Analysis and Forecast By End User, 2024-2033
    • 9.3.1. Media Agency
    • 9.3.2. Brand/Retailer
    • 9.3.3. Publisher
    • 9.3.4. Ad Network
  • 9.4. Market Attractiveness Analysis By End User

10. Global Data Management Platforms Market Analysis 2019-2023 and Forecast 2024-2033, by Region

  • 10.1. Introduction / Key Findings
  • 10.2. Historical Market Size (US$ Mn) Analysis By Region, 2019-2023
  • 10.3. Current and Future Market Size (US$ Mn) Analysis and Forecast By Region, 2024-2033
    • 10.3.1. North America
    • 10.3.2. Latin America
    • 10.3.3. Europe
    • 10.3.4. East Asia
    • 10.3.5. South Asia Pacific
    • 10.3.6. Middle East and Africa
  • 10.4. Market Attractiveness Analysis By Region

11. North America Data Management Platforms Market Analysis 2019-2023 and Forecast 2024-2033

  • 11.1. Introduction
  • 11.2. Historical Market Size (US$ Mn) Trend Analysis By Market Taxonomy, 2019-2023
  • 11.3. Current and Future Market Size (US$ Mn) Forecast By Market Taxonomy, 2024-2033
    • 11.3.1. By Data Source
    • 11.3.2. By Deployment
    • 11.3.3. By End User
    • 11.3.4. By Country
      • 11.3.4.1. U.S.
      • 11.3.4.2. Canada
  • 11.4. Market Attractiveness Analysis
    • 11.4.1. By Data Source
    • 11.4.2. By Deployment
    • 11.4.3. By End User
    • 11.4.4. By Country
  • 11.5. Market Trends
  • 11.6. Key Market Participants - Intensity Mapping

12. Latin America Data Management Platforms Market Analysis 2019-2023 and Forecast 2024-2033

  • 12.1. Introduction
  • 12.2. Historical Market Size (US$ Mn) Trend Analysis By Market Taxonomy, 2019-2023
  • 12.3. Current and Future Market Size (US$ Mn) Forecast By Market Taxonomy, 2024-2033
    • 12.3.1. By Data Source
    • 12.3.2. By Deployment
    • 12.3.3. By End User
    • 12.3.4. By Country
      • 12.3.4.1. Brazil
      • 12.3.4.2. Mexico
      • 12.3.4.3. Rest of Latin America
  • 12.4. Market Attractiveness Analysis
    • 12.4.1. By Data Source
    • 12.4.2. By Deployment
    • 12.4.3. By End User
    • 12.4.4. By Country

13. Europe Data Management Platforms Market Analysis 2019-2023 and Forecast 2024-2033

  • 13.1. Introduction
  • 13.2. Historical Market Size (US$ Mn) Trend Analysis By Market Taxonomy, 2019-2023
  • 13.3. Current and Future Market Size (US$ Mn) Forecast By Market Taxonomy, 2024-2033
    • 13.3.1. By Data Source
    • 13.3.2. By Deployment
    • 13.3.3. By End User
    • 13.3.4. By Country
      • 13.3.4.1. Germany
      • 13.3.4.2. Italy
      • 13.3.4.3. France
      • 13.3.4.4. U.K.
      • 13.3.4.5. Spain
      • 13.3.4.6. BENELUX
      • 13.3.4.7. Russia
      • 13.3.4.8. Rest of Europe
  • 13.4. Market Attractiveness Analysis
    • 13.4.1. By Data Source
    • 13.4.2. By Deployment
    • 13.4.3. By End User
    • 13.4.4. By Country

14. South Asia & Pacific Data Management Platforms Market Analysis 2019-2023 and Forecast 2024-2033

  • 14.1. Introduction
  • 14.2. Historical Market Size (US$ Mn) Trend Analysis By Market Taxonomy, 2019-2023
  • 14.3. Current and Future Market Size (US$ Mn) Forecast By Market Taxonomy, 2024-2033
    • 14.3.1. By Data Source
    • 14.3.2. By Deployment
    • 14.3.3. By End User
    • 14.3.4. By Country
      • 14.3.4.1. India
      • 14.3.4.2. Indonesia
      • 14.3.4.3. Malaysia
      • 14.3.4.4. Singapore
      • 14.3.4.5. Australia & New Zealand
      • 14.3.4.6. Rest of South Asia and Pacific
  • 14.4. Market Attractiveness Analysis
    • 14.4.1. By Data Source
    • 14.4.2. By Deployment
    • 14.4.3. By End User
    • 14.4.4. By Country

15. East Asia Data Management Platforms Market Analysis 2019-2023 and Forecast 2024-2033

  • 15.1. Introduction
  • 15.2. Historical Market Size (US$ Mn) Trend Analysis By Market Taxonomy, 2019-2023
  • 15.3. Current and Future Market Size (US$ Mn) Forecast By Market Taxonomy, 2024-2033
    • 15.3.1. By Data Source
    • 15.3.2. By Deployment
    • 15.3.3. By End User
    • 15.3.4. By Country
      • 15.3.4.1. China
      • 15.3.4.2. Japan
      • 15.3.4.3. South Korea
  • 15.4. Market Attractiveness Analysis
    • 15.4.1. By Data Source
    • 15.4.2. By Deployment
    • 15.4.3. By End User
    • 15.4.4. By Country

16. Middle East and Africa Data Management Platforms Market Analysis 2019-2023 and Forecast 2024-2033

  • 16.1. Introduction
  • 16.2. Historical Market Size (US$ Mn) Trend Analysis By Market Taxonomy, 2019-2023
  • 16.3. Current and Future Market Size (US$ Mn) Forecast By Market Taxonomy, 2024-2033
    • 16.3.1. By Data Source
    • 16.3.2. By Deployment
    • 16.3.3. By End User
    • 16.3.4. By Country
      • 16.3.4.1. GCC Countries
      • 16.3.4.2. Turkey
      • 16.3.4.3. South Africa
      • 16.3.4.4. Rest of Middle East and Africa
  • 16.4. Market Attractiveness Analysis
    • 16.4.1. By Data Source
    • 16.4.2. By Deployment
    • 16.4.3. By End User
    • 16.4.4. By Country

17. Key Countries Analysis- Data Management Platforms Market

  • 17.1. U.S. Data Management Platforms Market Analysis
    • 17.1.1. By Data Source
    • 17.1.2. By Deployment
    • 17.1.3. By End User
  • 17.2. Canada Data Management Platforms Market Analysis
    • 17.2.1. By Data Source
    • 17.2.2. By Deployment
    • 17.2.3. By End User
  • 17.3. Mexico Data Management Platforms Market Analysis
    • 17.3.1. By Data Source
    • 17.3.2. By Deployment
    • 17.3.3. By End User
  • 17.4. Brazil Data Management Platforms Market Analysis
    • 17.4.1. By Data Source
    • 17.4.2. By Deployment
    • 17.4.3. By End User
  • 17.5. Germany Data Management Platforms Market Analysis
    • 17.5.1. By Data Source
    • 17.5.2. By Deployment
    • 17.5.3. By End User
  • 17.6. Italy Data Management Platforms Market Analysis
    • 17.6.1. By Data Source
    • 17.6.2. By Deployment
    • 17.6.3. By End User
  • 17.7. France Data Management Platforms Market Analysis
    • 17.7.1. By Data Source
    • 17.7.2. By Deployment
    • 17.7.3. By End User
  • 17.8. U.K. Data Management Platforms Market Analysis
    • 17.8.1. By Data Source
    • 17.8.2. By Deployment
    • 17.8.3. By End User
  • 17.9. Spain Data Management Platforms Market Analysis
    • 17.9.1. By Data Source
    • 17.9.2. By Deployment
    • 17.9.3. By End User
  • 17.10. BENELUX Data Management Platforms Market Analysis
    • 17.10.1. By Data Source
    • 17.10.2. By Deployment
    • 17.10.3. By End User
  • 17.11. Russia Data Management Platforms Market Analysis
    • 17.11.1. By Data Source
    • 17.11.2. By Deployment
    • 17.11.3. By End User
  • 17.12. Rest of Europe Data Management Platforms Market Analysis
    • 17.12.1. By Data Source
    • 17.12.2. By Deployment
    • 17.12.3. By End User
  • 17.13. China Data Management Platforms Market Analysis
    • 17.13.1. By Data Source
    • 17.13.2. By Deployment
    • 17.13.3. By End User
    • 17.13.4. By Components
  • 17.14. Japan Data Management Platforms Market Analysis
    • 17.14.1. By Data Source
    • 17.14.2. By Deployment
    • 17.14.3. By End User
  • 17.15. South Korea Data Management Platforms Market Analysis
    • 17.15.1. By Data Source
    • 17.15.2. By Deployment
    • 17.15.3. By End User
  • 17.16. India Data Management Platforms Market Analysis
    • 17.16.1. By Data Source
    • 17.16.2. By Deployment
    • 17.16.3. By End User
  • 17.17. Malaysia Data Management Platforms Market Analysis
    • 17.17.1. By Data Source
    • 17.17.2. By Deployment
    • 17.17.3. By End User
  • 17.18. Indonesia Data Management Platforms Market Analysis
    • 17.18.1. By Data Source
    • 17.18.2. By Deployment
    • 17.18.3. By End User
  • 17.19. Singapore Data Management Platforms Market Analysis
    • 17.19.1. By Data Source
    • 17.19.2. By Deployment
    • 17.19.3. By End User
  • 17.20. Australia and New Zealand Data Management Platforms Market Analysis
    • 17.20.1. By Data Source
    • 17.20.2. By Deployment
    • 17.20.3. By End User
  • 17.21. GCC Countries Data Management Platforms Market Analysis
    • 17.21.1. By Data Source
    • 17.21.2. By Deployment
    • 17.21.3. By End User
  • 17.22. Turkey Data Management Platforms Market Analysis
    • 17.22.1. By Data Source
    • 17.22.2. By Deployment
    • 17.22.3. By End User
  • 17.23. South Africa Data Management Platforms Market Analysis
    • 17.23.1. By Data Source
    • 17.23.2. By Deployment
    • 17.23.3. By End User
  • 17.24. Rest of Middle East and Africa Data Management Platforms Market Analysis
    • 17.24.1. By Data Source
    • 17.24.2. By Deployment
    • 17.24.3. By End User

18. Market Structure Analysis

  • 18.1. Market Analysis by Tier of Companies
  • 18.2. Market Share Analysis of Top Players
  • 18.3. Market Presence Analysis

19. Competition Analysis

  • 19.1. Competition Dashboard
  • 19.2. Competition Benchmarking
  • 19.3. Competition Deep Dive
    • 19.3.1. Oracle Corporation
      • 19.3.1.1. Business Overview
      • 19.3.1.2. Solution Portfolio
      • 19.3.1.3. Profitability by Market Segments (Business Segments/Region)
      • 19.3.1.4. Key Strategy & Developments
    • 19.3.2. Adobe systems incorporated
      • 19.3.2.1. Business Overview
      • 19.3.2.2. Solution Portfolio
      • 19.3.2.3. Profitability by Market Segments (Business Segments/Region)
      • 19.3.2.4. Key Strategy & Developments
    • 19.3.3. Neustar, Inc
      • 19.3.3.1. Business Overview
      • 19.3.3.2. Solution Portfolio
      • 19.3.3.3. Profitability by Market Segments (Business Segments/Region)
      • 19.3.3.4. Key Strategy & Developments
    • 19.3.4. Innvoid
      • 19.3.4.1. Business Overview
      • 19.3.4.2. Solution Portfolio
      • 19.3.4.3. Profitability by Market Segments (Business Segments/Region)
      • 19.3.4.4. Key Strategy & Developments
    • 19.3.5. Rocket Fuel, Inc
      • 19.3.5.1. Business Overview
      • 19.3.5.2. Solution Portfolio
      • 19.3.5.3. Profitability by Market Segments (Business Segments/Region)
      • 19.3.5.4. Key Strategy & Developments
    • 19.3.6. Turn Inc.
      • 19.3.6.1. Business Overview
      • 19.3.6.2. Solution Portfolio
      • 19.3.6.3. Profitability by Market Segments (Business Segments/Region)
      • 19.3.6.4. Key Strategy & Developments
    • 19.3.7. KBM Group LLC
      • 19.3.7.1. Business Overview
      • 19.3.7.2. Solution Portfolio
      • 19.3.7.3. Profitability by Market Segments (Business Segments/Region)
      • 19.3.7.4. Key Strategy & Developments
    • 19.3.8. Cxense ASA
      • 19.3.8.1. Business Overview
      • 19.3.8.2. Solution Portfolio
      • 19.3.8.3. Profitability by Market Segments (Business Segments/Region)
      • 19.3.8.4. Key Strategy & Developments
    • 19.3.9. Lotame Solutions, Inc.
      • 19.3.9.1. Business Overview
      • 19.3.9.2. Solution Portfolio
      • 19.3.9.3. Profitability by Market Segments (Business Segments/Region)
      • 19.3.9.4. Key Strategy & Developments
    • 19.3.10. Krux Digital, LLC
      • 19.3.10.1. Business Overview
      • 19.3.10.2. Solution Portfolio
      • 19.3.10.3. Profitability by Market Segments (Business Segments/Region)
      • 19.3.10.4. Key Strategy & Developments
    • 19.3.11. Exelate, Inc.
      • 19.3.11.1. Business Overview
      • 19.3.11.2. Solution Portfolio
      • 19.3.11.3. Profitability by Market Segments (Business Segments/Region)
      • 19.3.11.4. Key Strategy & Developments

20. Assumptions and Acronyms Used

21. Research Methodology