全球销售支援服务市场：市场规模和占有率分析 - 趋势、驱动因素、竞争格局、未来预测（2024-2030）

市场概况

全球销售支援服务市场规模预计将在 2023 年达到 141 亿美元，并在 2030 年扩大到 483 亿美元。 这一增长是由银行、金融服务和保险 (BFSI) 行业对此类服务不断增长的需求所推动的。

高品质的销售支援 CRM 工具包括高效率的沟通、更好的客户服务和资料组织，可简化流程并更快解决问题。

除了透过软体撷取客户资料（有助于自动细分客户群以实现快速且有效率的回应）之外，这些资料还包括依人口统计资料表示的客户。 除此之外，建议、客製化应用程式开发、现代化、咨询和培训等服务可以根据需要解决的问题区分为查询类别。

人工智慧和人工智慧功能也整合到销售支援服务中。 企业和开发人员使用这些平台和服务来创建具有改进系统和客製化人工智慧的最聪明应用程式。 此选项可让您启动基于人工智慧模型的机器人，经过训练以预测业务成果，例如客户服务的终身价值。

关键见解

以部署方式来看，2023年云端类别的收入较高。

依应用程式来看，2023年销售品类占据产业占有率。

以产业来看，BFSI 占比最大，2023 年将达 35%。 预计复合年增长率为 19.8%。

依地区划分，2023年北美地区的收入占有率将达到50%。

本报告分析了全球销售支援服务市场，包括市场的基本结构和最新情况、主要促进和抑制因素以及全球、依地区和主要国家（以货币形式）市场规模的前景条款），2017-2030 ），依部署方法、服务类型、应用程式和行业划分的详细趋势、市场竞争的现状以及主要公司的概况。

目录

第一章研究范围

第二章研究方法

第 3 章执行摘要

第 4 章市场指标

第五章产业展望

• 市场动态
  • 趋势
  • 促进因素
  • 抑制因素/课题
  • 促进/抑制因子影响分析
• 新型冠状病毒感染 (COVID-19) 的影响
• 波特五力分析

第六章世界市场

• 摘要
• 市场收入：依部署方法划分（2017-2030 年）
• 市场收入：依服务类型划分（2017-2030 年）
• 市场收入：依应用分类（2017-2030 年）
• 市场收入：依产业划分（2017-2030 年）
• 市场收入：依地区划分（2017-2030 年）

第七章北美市场

• 摘要
• 市场收入：依部署方法划分（2017-2030 年）
• 市场收入：依服务类型划分（2017-2030 年）
• 市场收入：依应用分类（2017-2030 年）
• 市场收入：依产业划分（2017-2030 年）
• 市场收入：依国家/地区划分（2017-2030 年）

第8章欧洲市场

第9章亚太市场

第10章拉丁美洲市场

第十一章中东及非洲市场

第12章美国市场

• 摘要
• 市场收入：依部署方法划分（2017-2030 年）
• 市场收入：依服务类型划分（2017-2030 年）
• 市场收入：依应用分类（2017-2030 年）
• 市场收入：依产业划分（2017-2030 年）

第十三章加拿大市场

第14章德国市场

第十五章法国市场

第十六章英国市场

第十七章义大利市场

第十八章西班牙市场

第十九章日本市场

第20章中国市场

第21章印度市场

第22章澳洲市场

第23章韩国市场

第24章巴西市场

第25章墨西哥市场

第26章沙乌地阿拉伯市场

第27章南非市场

第 28 章阿联酋 (UAE) 市场

第29章竞争态势

• 市场参与者及其提供的产品/服务的列表
• 主要公司的竞争基准
• 各大公司的产品基准
• 近期策略发展状况

第30章公司简介

• SAP SE
• Accenture plc
• IBM Corporation
• Microsoft Corporation
• Oracle Corporation
• Adobe Inc.
• DXC Technology Company
• Pegasystems Inc.
• AT&T Inc.
• Salesforce.com Inc.
• TATA Consultancy Services Limited
• Wipro Limited

第31章附录

Market Overview

The global salesforce services market achieved a value of USD 14.1 billion in 2023 and is anticipated to expand to USD 48.3 billion by the year 2030. This growth can be credited to the growing need for such services in the banking, financial services, and insurance sectors.

Through the Salesforce CRM tool of high-quality which includes efficient communication, better customer service, and data organization, there will be a streamlined process and an issue resolution that will be prompt.

The available Salesforce services are easy-to-use, independent, and smart software that helps your company process client's feedback comprehensively and accurately.

It encompasses not only getting data of clients on software that facilitates automatic segmentation of customer bases for prompt and efficient responses but also client representation by data demographics. Apart from this, services such as recommendations, custom application development, modernization, advisory, training, and others can be distinguished as the categories of inquiries that are based on the issue, that need to be processed.

AI or Artificial Intelligence capabilities are also integrated in Salesforce services. These platforms and services are used by businesses and developers to create the smartest applications with improved systems and customized AI. This option lets the user launch the bots that are based on the AI models that have been trained to predict business outcomes, like the lifetime value of customer service.

Key Insights

Based on deployment, in 2023, the cloud category generated higher revenue in the salesforce services industry.

This is because of the advanced scalability and suppleness of cloud-based solutions, which allow clients to tailor services according to their specific business needs.

Since SMEs are not able to invest in costly in-house IT infrastructure, they look at the cloud as a price-effective way to procure software and IT services.

In 2023, the sales category dominated the industry share in the application segment.

Salesforce facilities acceptance propels this category's development.

Services modify customer info and help in lead generation and advertising.

Facilitates sales, business analytics, and client service for income development.

Advances companies' competitive edge throughout sectors.

In 2023, the BFSI category had the largest share, with a 35% industry share.

The category is also projected to witness the highest CAGR of 19.8% during the forecast period for BFSI.

BFSI grows as a result of its customer focus, which is in tune with digital.

Giant scale grabbing of Salesforce services in BFSI for customer relationship management.

Salesforce offers a comprehensive view of the customer database to facilitate faster service when needed.

Allows to creation of a customer-oriented model and provides useful communication and service.

In 2023, the North American region had a 50% revenue share because of high cloud and CRM acceptance.

Reasons like large IT expenditure, tech improvement, and initial tech acceptance.

The existence of well-financed establishments in the U.S. and Canada improves the industry.

The U.S. industry had an 80% share in the North American region, estimated to advance at 19.6% CAGR.

The U.S. hosts key salesforce services vendors like Microsoft, Adobe, and Salesforce.

Table of Contents

Chapter 1. Research Scope

• 1.1. Research Objectives
• 1.2. Market Definition
• 1.3. Analysis Period
• 1.4. Market Size Breakdown by Segments
  • 1.4.1. Market size breakdown, by deployment model
  • 1.4.2. Market size breakdown, by services type
  • 1.4.3. Market size breakdown, by application
  • 1.4.4. Market size breakdown, by industry
  • 1.4.5. Market size breakdown, by region
  • 1.4.6. Market size breakdown, by country
• 1.5. Market Data Reporting Unit
  • 1.5.1. Value
• 1.6. Key Stakeholders

Chapter 2. Research Methodology

• 2.1. Secondary Research
  • 2.1.1. Paid
  • 2.1.2. Unpaid
  • 2.1.3. P&S Intelligence database
• 2.2. Primary Research
• 2.3. Market Size Estimation
• 2.4. Data Triangulation
• 2.5. Currency Conversion Rates
• 2.6. Assumptions for the Study
• 2.7. Notes and Caveats

Chapter 3. Executive Summary

Chapter 4. Market Indicators

Chapter 5. Industry Outlook

• 5.1. Market Dynamics
  • 5.1.1. Trends
  • 5.1.2. Drivers
  • 5.1.3. Restraints/challenges
  • 5.1.4. Impact analysis of drivers/restraints
• 5.2. Impact of COVID-19
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Bargaining power of buyers
  • 5.3.2. Bargaining power of suppliers
  • 5.3.3. Threat of new entrants
  • 5.3.4. Intensity of rivalry
  • 5.3.5. Threat of substitutes

Chapter 6. Global Market

• 6.1. Overview
• 6.2. Market Revenue, by Deployment Model (2017-2030)
• 6.3. Market Revenue, by Services Type (2017-2030)
• 6.4. Market Revenue, by Application (2017-2030)
• 6.5. Market Revenue, by Industry (2017-2030)
• 6.6. Market Revenue, by Region (2017-2030)

Chapter 7. North America Market

• 7.1. Overview
• 7.2. Market Revenue, by Deployment Model (2017-2030)
• 7.3. Market Revenue, by Services Type (2017-2030)
• 7.4. Market Revenue, by Application (2017-2030)
• 7.5. Market Revenue, by Industry (2017-2030)
• 7.6. Market Revenue, by Country (2017-2030)

Chapter 8. Europe Market

• 8.1. Overview
• 8.2. Market Revenue, by Deployment Model (2017-2030)
• 8.3. Market Revenue, by Services Type (2017-2030)
• 8.4. Market Revenue, by Application (2017-2030)
• 8.5. Market Revenue, by Industry (2017-2030)
• 8.6. Market Revenue, by Country (2017-2030)

Chapter 9. APAC Market

• 9.1. Overview
• 9.2. Market Revenue, by Deployment Model (2017-2030)
• 9.3. Market Revenue, by Services Type (2017-2030)
• 9.4. Market Revenue, by Application (2017-2030)
• 9.5. Market Revenue, by Industry (2017-2030)
• 9.6. Market Revenue, by Country (2017-2030)

Chapter 10. LATAM Market

• 10.1. Overview
• 10.2. Market Revenue, by Deployment Model (2017-2030)
• 10.3. Market Revenue, by Services Type (2017-2030)
• 10.4. Market Revenue, by Application (2017-2030)
• 10.5. Market Revenue, by Industry (2017-2030)
• 10.6. Market Revenue, by Country (2017-2030)

Chapter 11. MEA Market

• 11.1. Overview
• 11.2. Market Revenue, by Deployment Model (2017-2030)
• 11.3. Market Revenue, by Services Type (2017-2030)
• 11.4. Market Revenue, by Application (2017-2030)
• 11.5. Market Revenue, by Industry (2017-2030)
• 11.6. Market Revenue, by Country (2017-2030)

Chapter 12. U.S. Market

• 12.1. Overview
• 12.2. Market Revenue, by Deployment Model (2017-2030)
• 12.3. Market Revenue, by Services Type (2017-2030)
• 12.4. Market Revenue, by Application (2017-2030)
• 12.5. Market Revenue, by Industry (2017-2030)

Chapter 13. Canada Market

• 13.1. Overview
• 13.2. Market Revenue, by Deployment Model (2017-2030)
• 13.3. Market Revenue, by Services Type (2017-2030)
• 13.4. Market Revenue, by Application (2017-2030)
• 13.5. Market Revenue, by Industry (2017-2030)

Chapter 14. Germany Market

• 14.1. Overview
• 14.2. Market Revenue, by Deployment Model (2017-2030)
• 14.3. Market Revenue, by Services Type (2017-2030)
• 14.4. Market Revenue, by Application (2017-2030)
• 14.5. Market Revenue, by Industry (2017-2030)

Chapter 15. France Market

• 15.1. Overview
• 15.2. Market Revenue, by Deployment Model (2017-2030)
• 15.3. Market Revenue, by Services Type (2017-2030)
• 15.4. Market Revenue, by Application (2017-2030)
• 15.5. Market Revenue, by Industry (2017-2030)

Chapter 16. U.K. Market

• 16.1. Overview
• 16.2. Market Revenue, by Deployment Model (2017-2030)
• 16.3. Market Revenue, by Services Type (2017-2030)
• 16.4. Market Revenue, by Application (2017-2030)
• 16.5. Market Revenue, by Industry (2017-2030)

Chapter 17. Italy Market

• 17.1. Overview
• 17.2. Market Revenue, by Deployment Model (2017-2030)
• 17.3. Market Revenue, by Services Type (2017-2030)
• 17.4. Market Revenue, by Application (2017-2030)
• 17.5. Market Revenue, by Industry (2017-2030)

Chapter 18. Spain Market

• 18.1. Overview
• 18.2. Market Revenue, by Deployment Model (2017-2030)
• 18.3. Market Revenue, by Services Type (2017-2030)
• 18.4. Market Revenue, by Application (2017-2030)
• 18.5. Market Revenue, by Industry (2017-2030)

Chapter 19. Japan Market

• 19.1. Overview
• 19.2. Market Revenue, by Deployment Model (2017-2030)
• 19.3. Market Revenue, by Services Type (2017-2030)
• 19.4. Market Revenue, by Application (2017-2030)
• 19.5. Market Revenue, by Industry (2017-2030)

Chapter 20. China Market

• 20.1. Overview
• 20.2. Market Revenue, by Deployment Model (2017-2030)
• 20.3. Market Revenue, by Services Type (2017-2030)
• 20.4. Market Revenue, by Application (2017-2030)
• 20.5. Market Revenue, by Industry (2017-2030)

Chapter 21. India Market

• 21.1. Overview
• 21.2. Market Revenue, by Deployment Model (2017-2030)
• 21.3. Market Revenue, by Services Type (2017-2030)
• 21.4. Market Revenue, by Application (2017-2030)
• 21.5. Market Revenue, by Industry (2017-2030)

Chapter 22. Australia Market

• 22.1. Overview
• 22.2. Market Revenue, by Deployment Model (2017-2030)
• 22.3. Market Revenue, by Services Type (2017-2030)
• 22.4. Market Revenue, by Application (2017-2030)
• 22.5. Market Revenue, by Industry (2017-2030)

Chapter 23. South Korea Market

• 23.1. Overview
• 23.2. Market Revenue, by Deployment Model (2017-2030)
• 23.3. Market Revenue, by Services Type (2017-2030)
• 23.4. Market Revenue, by Application (2017-2030)
• 23.5. Market Revenue, by Industry (2017-2030)

Chapter 24. Brazil Market

• 24.1. Overview
• 24.2. Market Revenue, by Deployment Model (2017-2030)
• 24.3. Market Revenue, by Services Type (2017-2030)
• 24.4. Market Revenue, by Application (2017-2030)
• 24.5. Market Revenue, by Industry (2017-2030)

Chapter 25. Mexico Market

• 25.1. Overview
• 25.2. Market Revenue, by Deployment Model (2017-2030)
• 25.3. Market Revenue, by Services Type (2017-2030)
• 25.4. Market Revenue, by Application (2017-2030)
• 25.5. Market Revenue, by Industry (2017-2030)

Chapter 26. Saudi Arabia Market

• 26.1. Overview
• 26.2. Market Revenue, by Deployment Model (2017-2030)
• 26.3. Market Revenue, by Services Type (2017-2030)
• 26.4. Market Revenue, by Application (2017-2030)
• 26.5. Market Revenue, by Industry (2017-2030)

Chapter 27. South Africa Market

• 27.1. Overview
• 27.2. Market Revenue, by Deployment Model (2017-2030)
• 27.3. Market Revenue, by Services Type (2017-2030)
• 27.4. Market Revenue, by Application (2017-2030)
• 27.5. Market Revenue, by Industry (2017-2030)

Chapter 28. U.A.E. Market

• 28.1. Overview
• 28.2. Market Revenue, by Deployment Model (2017-2030)
• 28.3. Market Revenue, by Services Type (2017-2030)
• 28.4. Market Revenue, by Application (2017-2030)
• 28.5. Market Revenue, by Industry (2017-2030)

Chapter 29. Competitive Landscape

• 29.1. List of Market Players and their Offerings
• 29.2. Competitive Benchmarking of Key Players
• 29.3. Product Benchmarking of Key Players
• 29.4. Recent Strategic Developments

Chapter 30. Company Profiles

• 30.1. SAP SE
  • 30.1.1. Business overview
  • 30.1.2. Product and service offerings
  • 30.1.3. Key financial summary
• 30.2. Accenture plc
  • 30.2.1. Business overview
  • 30.2.2. Product and service offerings
  • 30.2.3. Key financial summary
• 30.3. IBM Corporation
  • 30.3.1. Business overview
  • 30.3.2. Product and service offerings
  • 30.3.3. Key financial summary
• 30.4. Microsoft Corporation
  • 30.4.1. Business overview
  • 30.4.2. Product and service offerings
  • 30.4.3. Key financial summary
• 30.5. Oracle Corporation
  • 30.5.1. Business overview
  • 30.5.2. Product and service offerings
  • 30.5.3. Key financial summary
• 30.6. Adobe Inc.
  • 30.6.1. Business overview
  • 30.6.2. Product and service offerings
  • 30.6.3. Key financial summary
• 30.7. DXC Technology Company
  • 30.7.1. Business overview
  • 30.7.2. Product and service offerings
  • 30.7.3. Key financial summary
• 30.8. Pegasystems Inc.
  • 30.8.1. Business overview
  • 30.8.2. Product and service offerings
  • 30.8.3. Key financial summary
• 30.9. AT&T Inc.
  • 30.9.1. Business overview
  • 30.9.2. Product and service offerings
  • 30.9.3. Key financial summary
• 30.10. Salesforce.com Inc.
  • 30.10.1. Business overview
  • 30.10.2. Product and service offerings
  • 30.10.3. Key financial summary
• 30.11. TATA Consultancy Services Limited
  • 30.11.1. Business overview
  • 30.11.2. Product and service offerings
  • 30.11.3. Key financial summary
• 30.12. Wipro Limited
  • 30.12.1. Business overview
  • 30.12.2. Product and service offerings
  • 30.12.3. Key financial summary

Chapter 31. Appendix

• 31.1. Abbreviations
• 31.2. Sources and References
• 31.3. Related Reports