查看购物车
  • Traditional Chinese
  • English
  • Japanese
  • Korean
封面
市场调查报告书
商品编码
1539377

行销科技（MarTech）市场：全球产业分析、规模、占有率、成长、趋势、预测，2024-2031年

Marketing Technology (MarTech) Market: Global Industry Analysis, Size, Share, Growth, Trends, and Forecast, 2024-2031
出版日期: | 出版商: Persistence Market Research | 英文 170 Pages | 商品交期: 2-5个工作天内

价格
简介目录

Persistence Market Research 最近发布了一份关于全球行销科技（MarTech）市场的综合报告。本报告全面评估了关键市场动态，如驱动因素、趋势、机会和挑战，并提供了有关市场结构的详细见解。

关键见解

  • 行销科技市场规模（2024年）：3,845亿美元
  • 预测市场规模（2031年）：20,153亿美元
  • 全球市场成长率（2024-2031年年复合成长率）：26.7%

行销科技市场：研究范围

行销技术包括目的是简化和加强行销工作的各种工具和解决方案，例如客户关係管理（CRM）、资料分析、数位广告平台和行销自动化软体。 MarTech 解决方案对于最佳化行销策略、个人化客户体验和提高投资报酬率非常重要。该市场服务于零售、金融服务、医疗保健和技术等多个行业，并提供电子邮件行销工具、社交媒体管理平台和内容管理系统等解决方案。

推动市场成长的因素：

全球行销科技市场受到几个关键因素的推动，包括日益采用数位行销策略、越来越重视资料驱动的决策以及人工智慧和机器学习技术的进步。线上和行动商务的激增推动了对复杂行销工具的需求，这些工具可以分析消费者行为、细分受众并提供有针对性的广告。此外，对个人化客户体验的需求不断成长以及跨通路行销解决方案的整合也有助于市场扩张。数位转型投资的增加以及高效行销营运的需求进一步推动市场成长。

市场限制因素：

儘管成长前景广阔，行销科技市场仍面临资料隐私问题、监管合规性以及先进 MarTech 解决方案成本高昂等挑战。 GDPR 和 CCPA 等严格法规给组织带来了合规负担，并影响了他们有效利用行销资料的能力。此外，技术进步的快速发展需要对 MarTech 工具的不断更新和投资，这可能会给中小型企业带来财务挑战。解决这些障碍需要强大的资料保护策略和符合不断发展的监管标准的经济高效的解决方案。

市场机会：

由于技术创新、不断变化的消费者偏好以及数位行销的新趋势，行销技术市场呈现出巨大的成长机会。人工智慧和机器学习的整合提供了先进的分析能力和预测洞察力，实现更有效的客户定位和活动最佳化。全通路行销的兴起以及聊天机器人和虚拟助理的使用增加将提高客户参与度并简化行销流程。策略合作伙伴关係、研发投资以及开发可扩展且用户友善的MarTech 解决方案对于利用这些机会并保持市场领先地位非常重要。

本报告解决的关键问题

  • 推动全球行销科技市场成长的关键因素是什么？
  • 哪些 MarTech 解决方案和技术在各行业的采用率最高？
  • 人工智慧和机器学习的进步如何改变 MarTech 市场的竞争格局？
  • 谁是行销科技市场的主要参与者？ 他们采取了哪些策略来维持市场影响力？
  • 全球行销科技市场的新趋势和未来前景是什么？

目录

第1章 执行摘要

第2章 市场概述

  • 市场范围与定义
  • 市场动态
    • 促进因素
    • 抑制因素
    • 机会
    • 课题
    • 主要趋势
  • 宏观经济因素
    • 世界产业展望
    • 全球 GDP 成长前景
  • 新冠肺炎（COVID-19）影响分析
  • 预测因子 - 相关性和影响

第3章 增值见解

  • 产品采用率分析
  • 技术评估
  • 主要交易和合併
  • PESTLE分析
  • 波特五力分析

第4章 全球行销科技（MarTech）市场展望：实绩（2019-2023年）与预测（2024-2031年）

  • 主要亮点
    • 市场量预测
    • 市场规模（十亿美元）和年成长率
    • 绝对数量的机会
  • 市场规模分析与预测（十亿美元）
    • 过去的市场规模（十亿美元）分析，2019-2023年
    • 2024-2031年目前市场规模（十亿美元）分析与预测
  • 全球行销科技（MarTech）市场展望：产品
    • 简介/主要发现
    • 过去的市场规模（十亿美元）分析：依产品，2019-2023年
    • 2024-2031年当前市场规模（十亿美元）分析和预测：依产品
  • 市场吸引力分析：产品
  • 全球行销科技（MarTech）市场展望：类型
    • 简介/主要发现
    • 2019-2023年历史市场规模（十亿美元）分析（依类型）
    • 2024-2031年当前市场规模（十亿美元）分析与预测（依类型）
  • 市场吸引力分析：类型
  • 全球行销科技（MarTech）市场展望：应用
    • 简介/主要发现
    • 2019-2023年过去的市场规模（十亿美元）分析（依应用）
    • 2024-2031年当前市场规模（十亿美元）的分析与预测（依应用）
  • 市场吸引力分析：应用

第5章 全球行销科技（MarTech）市场展望：地区

  • 主要亮点
  • 2019-2023年历史市场规模分析（十亿美元）：依地区
  • 2024-2031年当前市场规模（十亿美元）分析和预测：依地区
    • 北美
    • 欧洲
    • 东亚
    • 南亚/大洋洲
    • 拉丁美洲
    • 中东、非洲
  • 市场吸引力分析：地区

第6章 北美行销科技（MarTech）市场展望：实绩（2019-2023）与预测（2024-2031）

第7章 欧洲行销科技（MarTech）市场展望：实绩（2019-2023年）与预测（2024-2031年）

第8章 东亚行销科技（MarTech）市场展望：实绩（2019-2023年）与预测（2024-2031年）

第9章 南亚/大洋洲行销科技（MarTech）市场展望：实绩（2019-2023年）与预测（2024-2031年）

第10章 拉丁美洲行销科技（MarTech）市场展望：实绩（2019-2023年）与预测（2024-2031年）

第11章 中东与非洲行销科技（MarTech）市场展望：成果（2019-2023年）与预测（2024-2031年）

第12章 竞争态势

  • 2024年市占率分析
  • 市场结构
    • 市场竞争加剧
    • 竞争仪表板
  • 公司简介（详细资料 - 概述、财务状况、策略、近期发展）
    • Apple
    • AWS
    • Adobe Inc.
    • Amdocs
    • Buzzoole
    • Connect Insights
    • ContentGrow
    • Fullcircl
    • Google LLC
    • Microsoft
    • Oracle
    • SAP

第13章 附录

  • 调查方法
  • 调查的先决条件
  • 首字母缩写词和缩写词
简介目录
Product Code: PMRREP34700

Persistence Market Research has recently released a comprehensive report on the worldwide market for Marketing Technology (MarTech). The report offers a thorough assessment of crucial market dynamics, including drivers, trends, opportunities, and challenges, providing detailed insights into the market structure.

Key Insights:

  • Marketing Technology Market Size (2024E): US$384.5 Bn
  • Projected Market Value (2031F): US$2,015.3 Bn
  • Global Market Growth Rate (CAGR 2024 to 2031): 26.7%

Marketing Technology Market - Report Scope:

Marketing Technology encompasses a range of tools and solutions designed to streamline and enhance marketing efforts, including customer relationship management (CRM), data analytics, digital advertising platforms, and marketing automation software. MarTech solutions are critical for optimizing marketing strategies, personalizing customer experiences, and improving ROI. The market caters to various sectors, including retail, financial services, healthcare, and technology, offering solutions such as email marketing tools, social media management platforms, and content management systems.

Market Growth Drivers:

The global Marketing Technology market is propelled by several key factors, including the increasing adoption of digital marketing strategies, the growing emphasis on data-driven decision-making, and advancements in AI and machine learning technologies. The surge in online and mobile commerce is driving demand for sophisticated marketing tools that can analyze consumer behavior, segment audiences, and deliver targeted advertising. Additionally, the growing need for personalized customer experiences and the integration of cross-channel marketing solutions contribute to market expansion. The rise in investments in digital transformation and the need for efficient marketing operations further fuel market growth.

Market Restraints:

Despite promising growth prospects, the Marketing Technology market faces challenges related to data privacy concerns, regulatory compliance, and the high cost of advanced MarTech solutions. Stringent regulations such as GDPR and CCPA impose compliance burdens on organizations, affecting their ability to leverage marketing data effectively. Moreover, the rapid pace of technological advancements necessitates continuous updates and investments in MarTech tools, which may pose financial challenges for smaller enterprises. Addressing these barriers requires robust data protection strategies and cost-effective solutions that align with evolving regulatory standards.

Market Opportunities:

The Marketing Technology market presents significant growth opportunities driven by technological innovations, evolving consumer preferences, and emerging digital marketing trends. The integration of AI and machine learning offers advanced analytics capabilities and predictive insights, enabling more effective customer targeting and campaign optimization. The rise of omnichannel marketing and the increasing use of chatbots and virtual assistants enhance customer engagement and streamline marketing processes. Strategic partnerships, investment in R&D, and the development of scalable, user-friendly MarTech solutions are essential to capitalize on these opportunities and sustain market leadership.

Key Questions Answered in the Report:

  • What are the primary factors driving the growth of the Marketing Technology market globally?
  • Which MarTech solutions and technologies are experiencing the highest adoption rates across different industries?
  • How are advancements in AI and machine learning reshaping the competitive landscape of the MarTech market?
  • Who are the key players contributing to the Marketing Technology market, and what strategies are they employing to maintain market relevance?
  • What are the emerging trends and future prospects in the global Marketing Technology market?

Competitive Intelligence and Business Strategy:

Leading players in the global Marketing Technology market, including Salesforce.com, Inc., Adobe Inc., Oracle Corporation, and HubSpot, Inc., focus on innovation, product differentiation, and strategic partnerships to gain a competitive edge. These companies invest in R&D to develop advanced MarTech solutions, such as AI-powered analytics platforms, customer engagement tools, and integrated marketing suites. Collaborations with digital agencies, technology providers, and data management platforms facilitate market access and promote technology adoption. Moreover, emphasis on customer-centric solutions, integration capabilities, and actionable insights fosters market growth and enhances client satisfaction in the rapidly evolving MarTech landscape.

Key Companies Profiled:

  • AWS
  • Apple
  • Adobe Inc.
  • Amdocs
  • Buzzoole
  • Connect Insights
  • ContentGrow
  • Fullcircl
  • Google LLC
  • Microsoft
  • Oracle
  • SAP

Marketing Technology (MarTech) Industry Segmentation

By Product

  • Social Media Tools
  • Content Marketing Tools
  • Rich Media Tools
  • Automation Tools

By Type

  • Digital Marketing
  • Offline Marketing

By Application

  • Healthcare
  • IT
  • Media & Entertainment
  • Real Estate

By Region

  • North America
  • Latin America
  • Europe
  • South Asia & Oceania
  • East Asia
  • The Middle East & Africa

Table of Contents

1. Executive Summary

  • 1.1. Global Marketing Technology (MarTech) Market Snapshot, 2024-2031
  • 1.2. Market Opportunity Assessment, 2024-2031, US$ Bn
  • 1.3. Key Market Trends
  • 1.4. Future Market Projections
  • 1.5. Premium Market Insights
  • 1.6. Industry Developments and Key Market Events
  • 1.7. PMR Analysis and Recommendations

2. Market Overview

  • 2.1. Market Scope and Definition
  • 2.2. Market Dynamics
    • 2.2.1. Drivers
    • 2.2.2. Restraints
    • 2.2.3. Opportunity
    • 2.2.4. Challenges
    • 2.2.5. Key Trends
  • 2.3. Macro-Economic Factors
    • 2.3.1. Global Sectorial Outlook
    • 2.3.2. Global GDP Growth Outlook
  • 2.4. COVID-19 Impact Analysis
  • 2.5. Forecast Factors - Relevance and Impact

3. Value Added Insights

  • 3.1. Product Adoption Analysis
  • 3.2. Technology Assessment
  • 3.3. Key Deals and Mergers
  • 3.4. PESTLE Analysis
  • 3.5. Porter's Five Force Analysis

4. Global Marketing Technology (MarTech) Market Outlook: Historical (2019-2023) and Forecast (2024-2031)

  • 4.1. Key Highlights
    • 4.1.1. Market Volume Projections
    • 4.1.2. Market Size (US$ Bn) and Y-o-Y Growth
    • 4.1.3. Absolute $ Opportunity
  • 4.2. Market Size (US$ Bn) Analysis and Forecast
    • 4.2.1. Historical Market Size (US$ Bn) Analysis, 2019-2023
    • 4.2.2. Current Market Size (US$ Bn) Analysis and Forecast, 2024-2031
  • 4.3. Global Marketing Technology (MarTech) Market Outlook: Product
    • 4.3.1. Introduction / Key Findings
    • 4.3.2. Historical Market Size (US$ Bn) Analysis, By Product, 2019-2023
    • 4.3.3. Current Market Size (US$ Bn) Analysis and Forecast, By Product, 2024-2031
      • 4.3.3.1. Social Media Tools
      • 4.3.3.2. Content Marketing Tools
      • 4.3.3.3. Rich Media Tools
      • 4.3.3.4. Automation Tools
  • 4.4. Market Attractiveness Analysis: Product
  • 4.5. Global Marketing Technology (MarTech) Market Outlook: Type
    • 4.5.1. Introduction / Key Findings
    • 4.5.2. Historical Market Size (US$ Bn) Analysis, By Type, 2019-2023
    • 4.5.3. Current Market Size (US$ Bn) Analysis and Forecast, By Type, 2024-2031
      • 4.5.3.1. Digital Marketing
      • 4.5.3.2. Offline Marketing
  • 4.6. Market Attractiveness Analysis: Type
  • 4.7. Global Marketing Technology (MarTech) Market Outlook: Application
    • 4.7.1. Introduction / Key Findings
    • 4.7.2. Historical Market Size (US$ Bn) Analysis, By Application, 2019-2023
    • 4.7.3. Current Market Size (US$ Bn) Analysis and Forecast, By Application, 2024-2031
      • 4.7.3.1. Healthcare
      • 4.7.3.2. IT
      • 4.7.3.3. Media & Entertainment
      • 4.7.3.4. Real Estate
  • 4.8. Market Attractiveness Analysis: Application

5. Global Marketing Technology (MarTech) Market Outlook: Region

  • 5.1. Key Highlights
  • 5.2. Historical Market Size (US$ Bn) Analysis, By Region, 2019-2023
  • 5.3. Current Market Size (US$ Bn) Analysis and Forecast, By Region, 2024-2031
    • 5.3.1. North America
    • 5.3.2. Europe
    • 5.3.3. East Asia
    • 5.3.4. South Asia and Oceania
    • 5.3.5. Latin America
    • 5.3.6. Middle East & Africa
  • 5.4. Market Attractiveness Analysis: Region

6. North America Marketing Technology (MarTech) Market Outlook: Historical (2019-2023) and Forecast (2024-2031)

  • 6.1. Key Highlights
  • 6.2. Pricing Analysis
  • 6.3. Historical Market Size (US$ Bn) Analysis, By Market, 2019-2023
    • 6.3.1. By Country
    • 6.3.2. By Product
    • 6.3.3. By Type
    • 6.3.4. By Application
  • 6.4. Current Market Size (US$ Bn) Analysis and Forecast, By Country, 2024-2031
    • 6.4.1. U.S.
    • 6.4.2. Canada
  • 6.5. Current Market Size (US$ Bn) Analysis and Forecast, By Product, 2024-2031
    • 6.5.1. Social Media Tools
    • 6.5.2. Content Marketing Tools
    • 6.5.3. Rich Media Tools
    • 6.5.4. Automation Tools
  • 6.6. Current Market Size (US$ Bn) Analysis and Forecast, By Type, 2024-2031
    • 6.6.1. Digital Marketing
    • 6.6.2. Offline Marketing
  • 6.7. Current Market Size (US$ Bn) Analysis and Forecast, By Application, 2024-2031
    • 6.7.1. Healthcare
    • 6.7.2. IT
    • 6.7.3. Media & Entertainment
    • 6.7.4. Real Estate
  • 6.8. Market Attractiveness Analysis

7. Europe Marketing Technology (MarTech) Market Outlook: Historical (2019-2023) and Forecast (2024-2031)

  • 7.1. Key Highlights
  • 7.2. Pricing Analysis
  • 7.3. Historical Market Size (US$ Bn) Analysis, By Market, 2019-2023
    • 7.3.1. By Country
    • 7.3.2. By Product
    • 7.3.3. By Type
    • 7.3.4. By Application
  • 7.4. Current Market Size (US$ Bn) Analysis and Forecast, By Country, 2024-2031
    • 7.4.1. Germany
    • 7.4.2. France
    • 7.4.3. U.K.
    • 7.4.4. Italy
    • 7.4.5. Spain
    • 7.4.6. Russia
    • 7.4.7. Turkey
    • 7.4.8. Rest of Europe
  • 7.5. Current Market Size (US$ Bn) Analysis and Forecast, By Product, 2024-2031
    • 7.5.1. Social Media Tools
    • 7.5.2. Content Marketing Tools
    • 7.5.3. Rich Media Tools
    • 7.5.4. Automation Tools
  • 7.6. Current Market Size (US$ Bn) Analysis and Forecast, By Type, 2024-2031
    • 7.6.1. Digital Marketing
    • 7.6.2. Offline Marketing
  • 7.7. Current Market Size (US$ Bn) Analysis and Forecast, By Application, 2024-2031
    • 7.7.1. Healthcare
    • 7.7.2. IT
    • 7.7.3. Media & Entertainment
    • 7.7.4. Real Estate
  • 7.8. Market Attractiveness Analysis

8. East Asia Marketing Technology (MarTech) Market Outlook: Historical (2019-2023) and Forecast (2024-2031)

  • 8.1. Key Highlights
  • 8.2. Pricing Analysis
  • 8.3. Historical Market Size (US$ Bn) Analysis, By Market, 2019-2023
    • 8.3.1. By Country
    • 8.3.2. By Product
    • 8.3.3. By Type
    • 8.3.4. By Application
  • 8.4. Current Market Size (US$ Bn) Analysis and Forecast, By Country, 2024-2031
    • 8.4.1. China
    • 8.4.2. Japan
    • 8.4.3. South Korea
  • 8.5. Current Market Size (US$ Bn) Analysis and Forecast, By Product, 2024-2031
    • 8.5.1. Social Media Tools
    • 8.5.2. Content Marketing Tools
    • 8.5.3. Rich Media Tools
    • 8.5.4. Automation Tools
  • 8.6. Current Market Size (US$ Bn) Analysis and Forecast, By Type, 2024-2031
    • 8.6.1. Digital Marketing
    • 8.6.2. Offline Marketing
  • 8.7. Current Market Size (US$ Bn) Analysis and Forecast, By Application, 2024-2031
    • 8.7.1. Healthcare
    • 8.7.2. IT
    • 8.7.3. Media & Entertainment
    • 8.7.4. Real Estate
  • 8.8. Market Attractiveness Analysis

9. South Asia & Oceania Marketing Technology (MarTech) Market Outlook: Historical (2019-2023) and Forecast (2024-2031)

  • 9.1. Key Highlights
  • 9.2. Pricing Analysis
  • 9.3. Historical Market Size (US$ Bn) Analysis, By Market, 2019-2023
    • 9.3.1. By Country
    • 9.3.2. By Product
    • 9.3.3. By Type
    • 9.3.4. By Application
  • 9.4. Current Market Size (US$ Bn) Analysis and Forecast, By Country, 2024-2031
    • 9.4.1. India
    • 9.4.2. Southeast Asia
    • 9.4.3. ANZ
    • 9.4.4. Rest of South Asia & Oceania
  • 9.5. Current Market Size (US$ Bn) Analysis and Forecast, By Product, 2024-2031
    • 9.5.1. Social Media Tools
    • 9.5.2. Content Marketing Tools
    • 9.5.3. Rich Media Tools
    • 9.5.4. Automation Tools
  • 9.6. Current Market Size (US$ Bn) Analysis and Forecast, By Type, 2024-2031
    • 9.6.1. Digital Marketing
    • 9.6.2. Offline Marketing
  • 9.7. Current Market Size (US$ Bn) Analysis and Forecast, By Application, 2024-2031
    • 9.7.1. Healthcare
    • 9.7.2. IT
    • 9.7.3. Media & Entertainment
    • 9.7.4. Real Estate
  • 9.8. Market Attractiveness Analysis

10. Latin America Marketing Technology (MarTech) Market Outlook: Historical (2019-2023) and Forecast (2024-2031)

  • 10.1. Key Highlights
  • 10.2. Pricing Analysis
  • 10.3. Historical Market Size (US$ Bn) Analysis, By Market, 2019-2023
    • 10.3.1. By Country
    • 10.3.2. By Product
    • 10.3.3. By Type
    • 10.3.4. By Application
  • 10.4. Current Market Size (US$ Bn) Analysis and Forecast, By Product, 2024-2031
    • 10.4.1. Social Media Tools
    • 10.4.2. Content Marketing Tools
    • 10.4.3. Rich Media Tools
    • 10.4.4. Automation Tools
  • 10.5. Current Market Size (US$ Bn) Analysis and Forecast, By Type, 2024-2031
    • 10.5.1. Digital Marketing
    • 10.5.2. Offline Marketing
  • 10.6. Current Market Size (US$ Bn) Analysis and Forecast, By Application, 2024-2031
    • 10.6.1. Healthcare
    • 10.6.2. IT
    • 10.6.3. Media & Entertainment
    • 10.6.4. Real Estate
  • 10.7. Market Attractiveness Analysis

11. Middle East & Africa Marketing Technology (MarTech) Market Outlook: Historical (2019-2023) and Forecast (2024-2031)

  • 11.1. Key Highlights
  • 11.2. Pricing Analysis
  • 11.3. Historical Market Size (US$ Bn) Analysis, By Market, 2019-2023
    • 11.3.1. By Country
    • 11.3.2. By Product
    • 11.3.3. By Type
    • 11.3.4. By Application
  • 11.4. Current Market Size (US$ Bn) Analysis and Forecast, By Country, 2024-2031
    • 11.4.1. GCC Countries
    • 11.4.2. Egypt
    • 11.4.3. South Africa
    • 11.4.4. Northern Africa
    • 11.4.5. Rest of Middle East & Africa
  • 11.5. Current Market Size (US$ Bn) Analysis and Forecast, By Product, 2024-2031
    • 11.5.1. Social Media Tools
    • 11.5.2. Content Marketing Tools
    • 11.5.3. Rich Media Tools
    • 11.5.4. Automation Tools
  • 11.6. Current Market Size (US$ Bn) Analysis and Forecast, By Type, 2024-2031
    • 11.6.1. Digital Marketing
    • 11.6.2. Offline Marketing
  • 11.7. Current Market Size (US$ Bn) Analysis and Forecast, By Application, 2024-2031
    • 11.7.1. Healthcare
    • 11.7.2. IT
    • 11.7.3. Media & Entertainment
  • 11.8. Real Estate

12. Competition Landscape

  • 12.1. Market Share Analysis, 2024
  • 12.2. Market Structure
    • 12.2.1. Competition Intensity Mapping By Market
    • 12.2.2. Competition Dashboard
  • 12.3. Company Profiles (Details - Overview, Financials, Strategy, Recent Developments)
    • 12.3.1. Apple
      • 12.3.1.1. Overview
      • 12.3.1.2. Segments and Products
      • 12.3.1.3. Key Financials
      • 12.3.1.4. Market Developments
      • 12.3.1.5. Market Strategy
    • 12.3.2. AWS
    • 12.3.3. Adobe Inc.
    • 12.3.4. Amdocs
    • 12.3.5. Buzzoole
    • 12.3.6. Connect Insights
    • 12.3.7. ContentGrow
    • 12.3.8. Fullcircl
    • 12.3.9. Google LLC
    • 12.3.10. Microsoft
    • 12.3.11. Oracle
    • 12.3.12. SAP

13. Appendix

  • 13.1. Research Methodology
  • 13.2. Research Assumptions
  • 13.3. Acronyms and Abbreviations