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封面
市场调查报告书
商品编码
1578376

全球即饮酒精饮料市场：产业分析、规模、占有率、成长、趋势、预测（2024-2031）

RTD Alcoholic Beverages Market: Global Industry Analysis, Size, Share, Growth, Trends, and Forecast, 2024-2031
出版日期: | 出版商: Persistence Market Research | 英文 185 Pages | 商品交期: 2-5个工作天内

价格
简介目录

本报告研究并分析了即饮型酒精饮料的全球市场，并对关键市场动态进行了深入分析，包括市场推动因素、趋势、机会和课题。该报告提供了对市场格局的清晰瞭解，并帮助利害关係人为策略成长做出明智的决策。

主要的洞察

  • 即饮酒精饮料市场规模（2024 年）：195 亿美元
  • 预计市场价值（2031 年）：266 亿美元
  • 全球市场成长率（2024-2031 年复合年增长率）：4.5%

即饮酒精饮料市场 - 报告范围：

即饮酒精饮料市场包括预先混合和即饮酒精产品，这些产品提供便利且口味多样。无论是罐装鸡尾酒、硬苏打水或调味酒精饮料，这些饮料都是预先包装的即饮饮料，以适应当今消费者快节奏、忙碌的生活方式。年轻一代对便利性、创新口味和低酒精饮料的日益偏好推动了市场的成长。即饮酒精饮料吸引了注重健康的消费者，因为它们的热量比啤酒和烈酒等传统酒精饮料低。

推动市场成长的因素：

推动全球即饮酒精饮料市场成长的关键因素包括对方便即饮饮料的需求不断增加、风味酒精饮料日益普及以及健康意识不断增强。此外，消费者对优质和创新饮料（例如硬苏打水和预混合鸡尾酒）的日益偏好也推动了市场成长。此外，对低酒精和无酒精饮料的需求不断增长，以及零售商店和线上平台上即饮饮料的供应量不断增加，正在推动市场准入和渗透。

市场阻碍因素：

虽然即饮酒精饮料市场预计将出现强劲增长，但它面临着来自啤酒和葡萄酒等传统酒精饮料的竞争、原材料价格波动以及有关酒精含量和标籤的严格规定等课题。此外，某些即饮产品的保质期有限，以及需要不断创新来应对不断变化的消费者偏好，也可能会限制市场。此外，经济不确定性和供应链中断可能会影响即饮酒精饮料的生产和分销。

市场机会：

在年轻消费者（包括千禧世代和 Z 世代）不断变化的口味推动下，即饮酒精饮料市场提供了巨大的成长机会，他们寻求创新的低酒精和调味饮料。扩大我们的产品组合，包括健康意识、有机、低碳水化合物和零碳水化合物替代品，将帮助我们涵盖更广泛的消费者基础。与零售连锁店、食品服务提供者和线上平台的策略合作伙伴关係将进一步提高市场渗透率。此外，高端化趋势和独特鸡尾酒口味的开发为产品差异化和市场扩张提供了机会。

报告回答的关键问题

  • 推动全球即饮酒精饮料市场成长的关键因素是什么？
  • 每个地区对哪些类型的即饮酒精饮料的需求量最大？
  • 风味和包装创新如何影响消费者偏好和市场成长？
  • 谁是即饮酒精饮料市场的主要参与者？
  • 全球即饮酒精饮料市场的新趋势和未来前景是什么？

目录

第 1 章执行摘要

第2章市场概述

  • 市场范围与定义
  • 市场动态
    • 促进因素
    • 阻碍因素
    • 机会
    • 课题
    • 主要趋势
  • 宏观经济因素
    • 世界产业展望
    • 世界 GDP 成长前景
    • 全球清洁能源市场展望
  • 新冠肺炎 (COVID-19) 影响分析
  • 预测因子 - 相关性和影响力

第 3 章增值见解

  • 产品采用率分析
  • 产品类型评估
  • 监理状况
  • 价值链分析
    • 原料供应商名单
    • 製造商列表
    • 销售代理商名单
    • 最终用户列表
    • 获利能力分析
  • 主要交易和合併
  • 杵分析
  • 波特五力分析
  • 地缘政治紧张局势：对市场的影响

第 4 章 2019-2031 年价格趋势分析

  • 主要亮点
  • 影响产品价格的主要因素
  • 以产品进行价格分析
  • 区域价格与产品偏好

第 5 章全球即饮酒精饮料市场展望：实际结果与预测

  • 主要亮点
    • 市场规模（单位）预测
    • 市场规模及年成长率
    • 绝对的获利机会
  • 市场规模分析与预测
    • 过去的市场规模分析，2019-2023 年
    • 目前市场规模分析与预测（2024-2031 年）
  • 全球即饮酒精饮料市场展望：产品类型
    • 简介/主要发现
    • 过去的市场规模分析（依产品类型），2019-2023 年
    • 2024-2031 年目前市场规模预测（依产品类型）
      • 发酵饮料
      • 非发酵饮料
      • 酒精饮料
  • 市场吸引力分析：产品类型
  • 全球即饮酒精饮料市场展望：通路
    • 简介/主要发现
    • 2019-2023 年过去的市场规模分析（依通路）
    • 2024-2031 年按分销管道划分的当前市场规模分析与预测
      • 超商/大卖场
      • 专卖店
      • 便利商店
      • 网路零售
      • 本地
      • 其他
  • 市场吸引力分析：分销管道

第 6 章全球即饮酒精饮料市场展望：地区

  • 主要亮点
  • 过去的市场规模分析（按地区），2019-2023 年
  • 2024-2031 年按地区划分的当前市场规模分析与预测
    • 北美
    • 欧洲
    • 东亚
    • 南亚和大洋洲
    • 拉丁美洲
    • 中东/非洲
  • 市场吸引力分析：地区

第 7 章北美即饮酒精饮料市场展望：结果与预测

第 8 章欧洲即饮酒精饮料市场展望：实际结果与预测

第 9 章东亚即饮酒精饮料市场展望：实际结果与预测

第 10 章南亚和大洋洲即饮酒精饮料市场展望：表现和预测

第 11 章拉丁美洲即饮酒精饮料市场展望：表现与预测

第 12 章中东与非洲即饮酒精饮料市场展望：实际与预测

第13章竞争态势

  • 2024 年市占率分析
  • 市场结构
    • 市场竞争加剧
    • 竞争对手仪表板
  • 公司简介（详细资料 - 概述、财务状况、策略、近期发展）
    • Abbott Laboratories Inc.
    • Bacardi Limited
    • Danone SA
    • Del Monte Foods, Inc.
    • Diageo PLC.
    • Keurig Dr. Pepper, Inc.
    • Molson Coors Brewing Company
    • Nestle SA
    • PepsiCo., Inc.
    • Pernod Ricard
    • Rauch Fruchtsafte GmbH &Co OG
    • Suntory Holdings Limited
    • The Coca-Cola Company
    • Yakult Honsha Co. Ltd.
    • Other Players

第14章附录

  • 调查方法
  • 调查假设
  • 首字母缩写词和缩写词
简介目录
Product Code: PMRREP31198

Persistence Market Research has recently released a comprehensive report on the global RTD (Ready-to-Drink) Alcoholic Beverages Market, providing an in-depth analysis of key market dynamics, including driving factors, emerging trends, opportunities, and challenges. This report provides a clear understanding of the market landscape, helping stakeholders to make informed decisions for strategic growth.

Key Insights:

  • RTD Alcoholic Beverages Market Size (2024E): US$19.5 Bn
  • Projected Market Value (2031F): US$26.6 Bn
  • Global Market Growth Rate (CAGR 2024 to 2031): 4.5%

RTD Alcoholic Beverages Market - Report Scope:

The RTD Alcoholic Beverages market includes pre-mixed, ready-to-drink alcoholic products that provide convenience and a wide variety of flavors. These beverages, such as canned cocktails, hard seltzers, and flavored alcoholic drinks, are pre-packaged and ready for consumption, catering to the fast-paced, on-the-go lifestyles of modern consumers. The market's growth is driven by the rising preference for convenience, innovative flavors, and low-alcohol content beverages among younger demographics. RTD alcoholic beverages appeal to health-conscious consumers due to their lower calorie content compared to traditional alcoholic drinks like beer and spirits.

Market Growth Drivers:

Key factors driving the growth of the global RTD Alcoholic Beverages market include the increasing demand for convenient, ready-to-consume drinks, the growing popularity of flavored alcoholic beverages, and the rising trend of health-conscious drinking. The expanding consumer preference for premium and innovative drink offerings, such as hard seltzers and pre-mixed cocktails, is also fueling market growth. Additionally, the growing demand for low- and no-alcohol options, as well as the increasing availability of RTD beverages in retail and online platforms, is enhancing market accessibility and adoption.

Market Restraints:

Despite the strong growth prospects, the RTD Alcoholic Beverages market faces challenges such as intense competition from traditional alcoholic beverages like beer and wine, fluctuating raw material prices, and stringent regulations on alcoholic content and labeling. The limited shelf life of certain RTD products and the need for constant innovation to meet changing consumer preferences may also restrain the market. Additionally, economic uncertainties and supply chain disruptions could impact the production and distribution of RTD alcoholic beverages.

Market Opportunities:

The RTD Alcoholic Beverages market offers significant growth opportunities driven by the evolving preferences of younger consumers, including millennials and Gen Z, who seek innovative, low-alcohol, and flavored beverages. Expanding product portfolios to include healthier and organic options, as well as low- or zero-sugar alternatives, can attract a broader consumer base. Strategic partnerships with retail chains, food service providers, and online platforms can further boost market penetration. Moreover, the growing trend toward premiumization and the development of unique cocktail flavors provide opportunities for product differentiation and market expansion.

Key Questions Answered in the Report:

  • What are the primary factors driving the global growth of the RTD Alcoholic Beverages market?
  • Which types of RTD alcoholic beverages are in the highest demand across different regions?
  • How are innovations in flavors and packaging influencing consumer preferences and market growth?
  • Who are the key players in the RTD Alcoholic Beverages market, and what strategies are they using to remain competitive?
  • What are the emerging trends and future prospects in the global RTD Alcoholic Beverages market?

Competitive Intelligence and Business Strategy:

Leading companies in the global RTD Alcoholic Beverages market, such as Anheuser-Busch InBev, Diageo, and Beam Suntory, are focusing on innovation, flavor diversification, and strategic partnerships to strengthen their market positions. These companies are investing in premiumization, developing new product lines, and expanding their global reach to meet rising consumer demand. Collaborations with retailers, food delivery services, and digital platforms are key strategies to boost market penetration. Emphasizing health-focused offerings, such as low-calorie and organic drinks, is also a major focus for companies seeking to capitalize on shifting consumer preferences.

Key Companies Profiled:

  • Abbott Laboratories Inc.
  • Bacardi Limited
  • Danone S.A
  • Del Monte Foods, Inc.
  • Diageo PLC.
  • Keurig Dr. Pepper, Inc.
  • Molson Coors Brewing Company
  • Nestle S.A.
  • PepsiCo., Inc.
  • Pernod Ricard
  • Rauch Fruchtsafte GmbH & Co OG
  • Suntory Holdings Limited
  • The Coca-Cola Company
  • Yakult Honsha Co. Ltd.

RTD Alcoholic Beverages Industry Research by Category:

By Product Type

  • Fermented Beverages
  • Non-fermented Beverages
  • Alcoholic Beverages

By Distribution Channel

  • Supermarkets/Hypermarkets
  • Specialty Stores
  • Convenience Stores
  • Online Retail
  • On-premise
  • Others

By Region

  • North America
  • Europe
  • Asia Pacific
  • South America
  • The Middle East and Africa

Table of Contents

1. Executive Summary

  • 1.1. Global RTD Alcoholic Beverages Market Snapshot, 2024-2031
  • 1.2. Market Opportunity Assessment, 2024-2031, US$ Mn
  • 1.3. Key Market Trends
  • 1.4. Future Market Projections
  • 1.5. Premium Market Insights
  • 1.6. Industry Developments and Key Market Events
  • 1.7. PMR Analysis and Recommendations

2. Market Overview

  • 2.1. Market Scope and Definition
  • 2.2. Market Dynamics
    • 2.2.1. Drivers
    • 2.2.2. Restraints
    • 2.2.3. Opportunity
    • 2.2.4. Challenges
    • 2.2.5. Key Trends
  • 2.3. Macro-Economic Factors
    • 2.3.1. Global Sectorial Outlook
    • 2.3.2. Global GDP Growth Outlook
    • 2.3.3. Global Clean Energy Market Outlook
  • 2.4. COVID-19 Impact Analysis
  • 2.5. Forecast Factors - Relevance and Impact

3. Value Added Insights

  • 3.1. Product Adoption Analysis
  • 3.2. Product Type Assessment
  • 3.3. Regulatory Landscape
  • 3.4. Value Chain Analysis
    • 3.4.1 List of Raw Material Supplier
    • 3.4.2 List of Manufacturers
    • 3.4.3 List of Distributors
    • 3.4.4 List of End Users
    • 3.4.5 Profitability Analysis
  • 3.5. Key Deals and Mergers
  • 3.6. PESTLE Analysis
  • 3.7. Porter's Five Force Analysis
  • 3.8. Geopolitical Tensions: Market Impact

4. Price Trend Analysis, 2019-2031

  • 4.1. Key Highlights
  • 4.2. Key Factors Impacting Product Prices
  • 4.3. Pricing Analysis, By Product
  • 4.4. Regional Prices and Product Preferences

5. Global RTD Alcoholic Beverages Market Outlook: Historical (2019-2023) and Forecast (2024-2031)

  • 5.1. Key Highlights
    • 5.1.1. Market Volume (Units) Projections
    • 5.1.2. Market Size (US$ Bn) and Y-o-Y Growth
    • 5.1.3. Absolute $ Opportunity
  • 5.2. Market Size (US$ Bn) Analysis and Forecast
    • 5.2.1. Historical Market Size (US$ Bn) Analysis, 2019-2023
    • 5.2.2. Current Market Size (US$ Bn) Analysis and Forecast, 2024-2031
  • 5.3. Global RTD Alcoholic Beverages Market Outlook: Product Type
    • 5.3.1. Introduction / Key Findings
    • 5.3.2. Historical Market Size (US$ Bn) Analysis, By Product Type, 2019-2023
    • 5.3.3. Current Market Size (US$ Bn) Forecast, By Product Type, 2024-2031
      • 5.3.3.1. Fermented Beverages
      • 5.3.3.2. Non-fermented Beverages
      • 5.3.3.3. Alcoholic Beverages
  • 5.4. Market Attractiveness Analysis: Product Type
  • 5.5. Global RTD Alcoholic Beverages Market Outlook: Distribution Channel
    • 5.5.1. Introduction / Key Findings
    • 5.5.2. Historical Market Size (US$ Bn) Analysis, By Distribution Channel, 2019-2023
    • 5.5.3. Current Market Size (US$ Bn) Analysis and Forecast, By Distribution Channel, 2024-2031
      • 5.5.3.1. Supermarkets/Hypermarkets
      • 5.5.3.2. Specialty Stores
      • 5.5.3.3. Convenience Stores
      • 5.5.3.4. Online Retail
      • 5.5.3.5. On-premise
      • 5.5.3.6. Others
  • 5.6. Market Attractiveness Analysis: Distribution Channel

6. Global RTD Alcoholic Beverages Market Outlook: Region

  • 6.1. Key Highlights
  • 6.2. Historical Market Size (US$ Bn) Analysis, By Region, 2019-2023
  • 6.3. Current Market Size (US$ Bn) Forecast, By Region, 2024-2031
    • 6.3.1. North America
    • 6.3.2. Europe
    • 6.3.3. East Asia
    • 6.3.4. South Asia and Oceania
    • 6.3.5. Latin America
    • 6.3.6. Middle East & Africa
  • 6.4. Market Attractiveness Analysis: Region

7. North America RTD Alcoholic Beverages Market Outlook: Historical (2019-2023) and Forecast (2024-2031)

  • 7.1. Key Highlights
  • 7.2. Pricing Analysis
  • 7.3. Historical Market Size (US$ Bn) Analysis, By Market, 2019-2023
    • 7.3.1. By Country
    • 7.3.2. By Product Type
    • 7.3.3. By Distribution Channel
  • 7.4. Current Market Size (US$ Bn) Analysis and Forecast, By Country, 2024-2031
    • 7.4.1. U.S.
    • 7.4.2. Canada
  • 7.5. Current Market Size (US$ Bn) Analysis and Forecast, By Product Type, 2024-2031
    • 7.5.1. Fermented Beverages
    • 7.5.2. Non-fermented Beverages
    • 7.5.3. Alcoholic Beverages
  • 7.6. Current Market Size (US$ Bn) Analysis and Forecast, By Distribution Channel, 2024-2031
    • 7.6.1. Supermarkets/Hypermarkets
    • 7.6.2. Specialty Stores
    • 7.6.3. Convenience Stores
    • 7.6.4. Online Retail
    • 7.6.5. On-premise
    • 7.6.6. Others
  • 7.7. Market Attractiveness Analysis

8. Europe RTD Alcoholic Beverages Market Outlook: Historical (2019-2023) and Forecast (2024-2031)

  • 8.1. Key Highlights
  • 8.2. Pricing Analysis
  • 8.3. Historical Market Size (US$ Bn) Analysis, By Market, 2019-2023
    • 8.3.1. By Country
    • 8.3.2. By Product Type
    • 8.3.3. By Distribution Channel
  • 8.4. Current Market Size (US$ Bn) Analysis and Forecast, By Country, 2024-2031
    • 8.4.1. Germany
    • 8.4.2. France
    • 8.4.3. U.K.
    • 8.4.4. Italy
    • 8.4.5. Spain
    • 8.4.6. Russia
    • 8.4.7. Turkey
    • 8.4.8. Rest of Europe
  • 8.5. Current Market Size (US$ Bn) Analysis and Forecast, By Product Type, 2024-2031
    • 8.5.1. Fermented Beverages
    • 8.5.2. Non-fermented Beverages
    • 8.5.3. Alcoholic Beverages
  • 8.6. Current Market Size (US$ Bn) Analysis and Forecast, By Distribution Channel, 2024-2031
    • 8.6.1. Supermarkets/Hypermarkets
    • 8.6.2. Specialty Stores
    • 8.6.3. Convenience Stores
    • 8.6.4. Online Retail
    • 8.6.5. On-premise
    • 8.6.6. Others
  • 8.7. Market Attractiveness Analysis

9. East Asia RTD Alcoholic Beverages Market Outlook: Historical (2019-2023) and Forecast (2024-2031)

  • 9.1. Key Highlights
  • 9.2. Pricing Analysis
  • 9.3. Historical Market Size (US$ Bn) Analysis, By Market, 2019-2023
    • 9.3.1. By Country
    • 9.3.2. By Product Type
    • 9.3.3. By Distribution Channel
  • 9.4. Current Market Size (US$ Bn) Analysis and Forecast, By Country, 2024-2031
    • 9.4.1. China
    • 9.4.2. Japan
    • 9.4.3. South Korea
  • 9.5. Current Market Size (US$ Bn) Analysis and Forecast, By Product Type, 2024-2031
    • 9.5.1. Fermented Beverages
    • 9.5.2. Non-fermented Beverages
    • 9.5.3. Alcoholic Beverages
  • 9.6. Current Market Size (US$ Bn) Analysis and Forecast, By Distribution Channel, 2024-2031
    • 9.6.1. Supermarkets/Hypermarkets
    • 9.6.2. Specialty Stores
    • 9.6.3. Convenience Stores
    • 9.6.4. Online Retail
    • 9.6.5. On-premise
    • 9.6.6. Others
  • 9.7. Market Attractiveness Analysis

10. South Asia & Oceania RTD Alcoholic Beverages Market Outlook: Historical (2019-2023) and Forecast (2024-2031)

  • 10.1. Key Highlights
  • 10.2. Pricing Analysis
  • 10.3. Historical Market Size (US$ Bn) Analysis, By Market, 2019-2023
    • 10.3.1. By Country
    • 10.3.2. By Product Type
    • 10.3.3. By Distribution Channel
  • 10.4. Current Market Size (US$ Bn) Analysis and Forecast, By Country, 2024-2031
    • 10.4.1. India
    • 10.4.2. Southeast Asia
    • 10.4.3. ANZ
    • 10.4.4. Rest of South Asia & Oceania
  • 10.5. Current Market Size (US$ Bn) Analysis and Forecast, By Product Type, 2024-2031
    • 10.5.1. Fermented Beverages
    • 10.5.2. Non-fermented Beverages
    • 10.5.3. Alcoholic Beverages
  • 10.6. Current Market Size (US$ Bn) Analysis and Forecast, By Distribution Channel, 2024-2031
    • 10.6.1. Supermarkets/Hypermarkets
    • 10.6.2. Specialty Stores
    • 10.6.3. Convenience Stores
    • 10.6.4. Online Retail
    • 10.6.5. On-premise
    • 10.6.6. Others
  • 10.7. Market Attractiveness Analysis

11. Latin America RTD Alcoholic Beverages Market Outlook: Historical (2019-2023) and Forecast (2024-2031)

  • 11.1. Key Highlights
  • 11.2. Pricing Analysis
  • 11.3. Historical Market Size (US$ Bn) Analysis, By Market, 2019-2023
    • 11.3.1. By Country
    • 11.3.2. By Product Type
    • 11.3.3. By Distribution Channel
  • 11.4. Current Market Size (US$ Bn) Analysis and Forecast, By Country, 2024-2031
    • 11.4.1. Brazil
    • 11.4.2. Mexico
    • 11.4.3. Rest of Latin America
  • 11.5. Current Market Size (US$ Bn) Analysis and Forecast, By Product Type, 2024-2031
    • 11.5.1. Fermented Beverages
    • 11.5.2. Non-fermented Beverages
    • 11.5.3. Alcoholic Beverages
  • 11.6. Current Market Size (US$ Bn) Analysis and Forecast, By Distribution Channel, 2024-2031
    • 11.6.1. Supermarkets/Hypermarkets
    • 11.6.2. Specialty Stores
    • 11.6.3. Convenience Stores
    • 11.6.4. Online Retail
    • 11.6.5. On-premise
    • 11.6.6. Others
  • 11.7. Market Attractiveness Analysis

12. Middle East & Africa RTD Alcoholic Beverages Market Outlook: Historical (2019-2023) and Forecast (2024-2031)

  • 12.1. Key Highlights
  • 12.2. Pricing Analysis
  • 12.3. Historical Market Size (US$ Bn) Analysis, By Market, 2019-2023
    • 12.3.1. By Country
    • 12.3.2. By Product Type
    • 12.3.3. By Distribution Channel
  • 12.4. Current Market Size (US$ Bn) Analysis and Forecast, By Country, 2024-2031
    • 12.4.1. GCC Countries
    • 12.4.2. Egypt
    • 12.4.3. South Africa
    • 12.4.4. Northern Africa
    • 12.4.5. Rest of Middle East & Africa
  • 12.5. Current Market Size (US$ Bn) Analysis and Forecast, By Product Type, 2024-2031
    • 12.5.1. Fermented Beverages
    • 12.5.2. Non-fermented Beverages
    • 12.5.3. Alcoholic Beverages
  • 12.6. Current Market Size (US$ Bn) Analysis and Forecast, By Distribution Channel, 2024-2031
    • 12.6.1. Supermarkets/Hypermarkets
    • 12.6.2. Specialty Stores
    • 12.6.3. Convenience Stores
    • 12.6.4. Online Retail
    • 12.6.5. On-premise
    • 12.6.6. Others
  • 12.7. Market Attractiveness Analysis

13. Competition Landscape

  • 13.1. Market Share Analysis, 2024
  • 13.2. Market Structure
    • 13.2.1. Competition Intensity Mapping By Market
    • 13.2.2. Competition Dashboard
  • 13.3. Company Profiles (Details - Overview, Financials, Strategy, Recent Developments)
    • 13.3.1. Abbott Laboratories Inc.
      • 13.3.1.1. Overview
      • 13.3.1.2. Segments and Products
      • 13.3.1.3. Key Financials
      • 13.3.1.4. Market Developments
      • 13.3.1.5. Market Strategy
    • 13.3.2. Bacardi Limited
    • 13.3.3. Danone S.A
    • 13.3.4. Del Monte Foods, Inc.
    • 13.3.5. Diageo PLC.
    • 13.3.6. Keurig Dr. Pepper, Inc.
    • 13.3.7. Molson Coors Brewing Company
    • 13.3.8. Nestle S.A.
    • 13.3.9. PepsiCo., Inc.
    • 13.3.10. Pernod Ricard
    • 13.3.11. Rauch Fruchtsafte GmbH & Co OG
    • 13.3.12. Suntory Holdings Limited
    • 13.3.13. The Coca-Cola Company
    • 13.3.14. Yakult Honsha Co. Ltd.
    • 13.3.15. Other Players

14. Appendix

  • 14.1. Research Methodology
  • 14.2. Research Assumptions
  • 14.3. Acronyms and Abbreviations