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市场调查报告书
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1754557

手持式搅拌机市场：全球产业分析、市场规模、份额、成长、趋势与未来预测（2025-2032）

Hand Blender Market: Global Industry Analysis, Size, Share, Growth, Trends, and Forecast, 2025 - 2032
出版日期: | 出版商: Persistence Market Research | 英文 182 Pages | 商品交期: 2-5个工作天内

价格
简介目录

Persistence Market Research 最近发布了一份关于全球手持式搅拌机市场的综合报告，对关键市场动态进行了详细分析，包括驱动因素、新兴趋势、机会和挑战。该报告提供了对市场格局的深入理解，帮助相关人员做出明智的决策。

关键见解

  • 手持式搅拌机市场规模（2025年）：51亿美元
  • 市场规模预测（以金额为准，2032年）：68亿美元
  • 全球市场成长率（2025-2032年复合年增长率）：4.2%

手持式搅拌机市场：分析范围

手持式搅拌机市场涵盖各种紧凑型手持式搅拌设备，用于混合、食物泥和乳化食品和饮料。这些设备因其便利性、多功能性以及在住宅和商用厨房中处理多项任务的能力而日益普及。随着家庭烹饪、健康烹饪概念的兴起以及紧凑型厨房电器的普及，手持式搅拌机正成为现代厨房不可或缺的一部分。

市场成长动力：

全球手持式搅拌机市场的成长主要源自于消费者生活方式的改变以及对便利型厨房电器日益增长的偏好。日益增强的健康意识鼓励人们消费营养丰富的膳食，例如自製冰沙和汤，从而推动了手持式搅拌机的需求。此外，城市人口的成长以及新兴经济体中西式烹饪的盛行也推动了该产品的普及。可变速度设定、无线型号和人体工学设计等技术创新进一步推动了市场的成长。线上零售通路的激增也增加了全球消费者产品的供应量和种类。

市场限制：

儘管手持式搅拌机市场呈现良好的成长轨迹，但也面临一些挑战。主要阻碍因素之一是低价替代品和功能类似的传统厨房电器产品的存在。在成本敏感的市场中，高阶手持搅拌机的高昂价格可能会让潜在买家却步。低价价格分布搅拌机的耐用性和马达功率有限可能会影响使用者的长期满意度。此外，由于安全隐患和品质问题而频繁召回产品可能会削弱消费者信心，阻碍市场扩张。

市场机会：

手持式搅拌机市场蕴藏着巨大的商机，这得益于可支配收入的不断增长以及模组化和智慧厨房的日益普及。都市区家庭对多功能紧凑型厨房解决方案的需求日益增长，为创新铺平了道路。製造商可以利用这一趋势，引入可充电电池、降噪技术和数位控制等智慧功能。不断扩张的商用食品服务服务业，尤其是在亚太地区和拉丁美洲，例如咖啡馆和果汁吧，也为商用手持式搅拌机提供了广阔的市场前景。此外，与烹饪界的影响力人士合作并积极进行线上行销策略，可以提升品牌知名度并推动产品普及。

本报告回答的关键问题

  • 推动全球手持式搅拌机市场成长的关键因素有哪些？
  • 哪些地区和细分市场对手持式搅拌机的需求最高？
  • 厨房电器的技术创新如何影响市场动态？
  • 手持式搅拌机市场的主要企业是谁？他们采用什么策略来保持竞争力？
  • 全球手持搅拌机市场的新兴趋势和未来预测是什么？

目录

第一章执行摘要

第二章 市场概述

  • 市场范围和定义
  • 价值链分析
  • 宏观经济因素
    • 世界GDP展望
    • 全球电子产业概况
    • 全球厨房电器产业概况
    • 全球电子商务产业概况
  • 预测因子：相关性和影响力
  • COVID-19影响分析
  • PESTLE分析
  • 波特五力分析
  • 地缘政治紧张局势：市场影响
  • 监管和技术格局

第三章 市场动态

  • 驱动程式
  • 限制因素
  • 机会
  • 趋势

第四章 价格趋势分析（2019-2032）

  • 区域定价分析
  • 按细分市场定价
  • 影响价格的因素

第五章全球手持式搅拌机市场展望：过去（2019-2024 年）与预测（2025-2032 年）

  • 主要亮点
  • 全球手持式搅拌机市场按产品类型分類的前景
    • 简介/主要发现
    • 按产品类型分類的历史市场规模分析（十亿美元/单位，2019-2024 年）
    • 目前市场规模分析及依产品类型预测（十亿美元/单位，2025-2032）
      • 有线
      • 无线
    • 市场吸引力分析：按产品类型
  • 全球手持式搅拌机市场以马达功率预测
    • 简介/主要发现
    • 按电机功率分類的历史市场规模分析（单位：十亿美元，2019-2024 年）
    • 目前市场规模分析及预测（按电机功率划分，十亿美元/台，2025-2032 年）
      • 小于200瓦
      • 200-400瓦
      • 400瓦或以上
    • 按马达输出功率分析市场吸引力
  • 全球手持式搅拌机市场应用展望
    • 简介/主要发现
    • 按应用分類的历史市场规模分析（十亿美元/台，2019-2024 年）
    • 目前市场规模分析及应用预测（十亿美元/台，2025-2032）
      • 家庭使用
      • 商用
    • 市场吸引力分析：按应用
  • 全球手持式搅拌机市场按分销管道分類的前景
    • 简介/主要发现
    • 按分销管道分類的历史市场规模分析（十亿美元/台，2019-2024 年）
    • 按分销管道分類的当前市场规模分析和预测（十亿美元/单位，2025-2032 年）
      • 离线
      • 在线的
    • 按分销管道进行市场吸引力分析

第六章全球手持式搅拌机市场按地区展望

  • 主要亮点
  • 按地区分類的历史市场规模分析（十亿美元/单位，2019-2024 年）
  • 目前市场规模分析及各地区预测（单位：十亿美元，2025-2032）
    • 北美洲
    • 欧洲
    • 东亚
    • 南亚和大洋洲
    • 拉丁美洲
    • 中东和非洲
  • 市场吸引力分析：按地区

第七章北美手持式搅拌机市场展望：历史（2019-2024）与预测（2025-2032）

第 8 章欧洲手持式搅拌机市场展望：历史（2019-2024 年）与预测（2025-2032 年）

第九章东亚手持式搅拌机市场展望：过去（2019-2024）与预测（2025-2032）

第 10 章南亚和大洋洲手持式搅拌机市场展望：历史（2019-2024 年）和预测（2025-2032 年）

第 11 章拉丁美洲手持搅拌机市场展望：历史（2019-2024 年）与预测（2025-2032 年）

第 12 章。中东和非洲手持式搅拌机市场展望：历史（2019-2024 年）和预测（2025-2032 年）

第十三章竞争格局

  • 市场占有率分析（2025年）
  • 市场结构
    • 竞争强度图：按市场
    • 竞争仪錶板
  • 公司简介
    • Whirlpool Corporation
    • Panasonic Corporation
    • Koninklijke Philips NV
    • BSH Hausgerate GmbH
    • Groupe SEB
    • Electrolux AB
    • Conair Corporation
    • Vorwerk SE &Co. KG
    • De'Longhi SpA
    • Hamilton Beach Brands Holding Company
    • Breville Group Ltd.
    • Braun GmbH
    • KitchenAid
    • Russell Hobbs
    • Cuisinart

第十四章 附录

  • 分析方法
  • 分析前提条件
  • 首字母缩写和简称
简介目录
Product Code: PMRREP35393

Persistence Market Research has recently released a comprehensive report on the global Hand Blender Market, providing an in-depth analysis of key market dynamics, including driving forces, emerging trends, opportunities, and challenges. This report offers a detailed understanding of the market landscape, helping stakeholders make well-informed decisions.

Key Insights:

  • Hand Blender Market Size (2025E): US$ 5.1 Bn
  • Projected Market Value (2032F): US$ 6.8 Bn
  • Global Market Growth Rate (CAGR 2025 to 2032): 4.2%

Hand Blender Market - Report Scope:

The hand blender market encompasses a wide range of compact, handheld blending devices used for mixing, pureeing, and emulsifying food and beverages. These appliances are gaining popularity due to their convenience, versatility, and ability to perform multiple tasks in residential and commercial kitchens. With the increasing trend of home cooking, health-conscious food preparation, and compact kitchen appliances, hand blenders are becoming an essential part of modern kitchens.

Market Growth Drivers:

The growth of the global hand blender market is primarily driven by changing consumer lifestyles and a growing preference for convenience-oriented kitchen appliances. The rising number of health-conscious individuals is encouraging the consumption of homemade smoothies, soups, and other nutritious meals, thereby driving demand for hand blenders. Additionally, the expanding urban population and growing adoption of Western-style cooking in emerging economies have fueled product penetration. Technological innovations such as variable speed settings, cordless models, and ergonomic designs are further propelling market growth. The surge in online retail channels has also enhanced product accessibility and variety for consumers globally.

Market Restraints:

Despite a positive growth trajectory, the hand blender market faces certain challenges. One of the key restraints is the presence of low-cost substitutes and traditional kitchen appliances that can perform similar functions. In cost-sensitive markets, the higher price of premium hand blender models may deter potential buyers. Durability issues and limited motor power in budget-friendly variants can affect long-term user satisfaction. Additionally, frequent product recalls due to safety concerns or quality issues may undermine consumer confidence and hinder market expansion.

Market Opportunities:

The hand blender market holds substantial opportunities driven by rising disposable incomes and the growing popularity of modular and smart kitchens. Increasing demand for multi-functionality and compact kitchen solutions in urban households creates avenues for innovation. Manufacturers can capitalize on this trend by introducing smart features such as rechargeable batteries, noise-reduction technology, and digital controls. Expanding commercial food service sectors, such as cafes and juice bars, particularly in Asia-Pacific and Latin America, also offer a promising market for professional-grade hand blenders. Furthermore, partnerships with culinary influencers and aggressive online marketing strategies can boost brand visibility and product adoption.

Key Questions Answered in the Report:

  • What are the primary factors driving the global hand blender market's growth?
  • Which regions and market segments are experiencing the highest demand for hand blenders?
  • How are innovations in kitchen appliance technology influencing market dynamics?
  • Who are the key players in the hand blender market, and what strategies are they adopting to stay competitive?
  • What are the emerging trends and future projections for the global hand blender market?

Competitive Intelligence and Business Strategy:

Leading companies in the global hand blender market, such as Whirlpool Corporation, Panasonic Corporation, and Koninklijke Philips N.V., are focusing on continuous product innovation and user-centric designs to maintain a competitive edge. These companies are investing in advanced motor technologies, sustainable materials, and sleek aesthetics to appeal to modern consumers. Strategic partnerships with retail chains and expansion of e-commerce platforms are enabling them to strengthen market reach. Emphasis on quality certifications, after-sales services, and product customization helps enhance customer trust and brand loyalty in an increasingly competitive marketplace.

Companies Covered in This Report:

  • Whirlpool Corporation
  • Panasonic Corporation
  • Koninklijke Philips N.V.
  • BSH Hausgerate GmbH
  • Groupe SEB
  • Electrolux AB
  • Conair Corporation
  • Vorwerk SE & Co. KG
  • De'Longhi S.p.A.
  • Hamilton Beach Brands Holding Company
  • Breville Group Ltd.
  • Braun GmbH
  • KitchenAid
  • Russell Hobbs
  • Cuisinart

Market Segmentation

By Product Type

  • Corded
  • Cordless

By Motor Power

  • < 200 Watts
  • 200-400 Watts
  • > 400 Watts

By Application

  • Residential
  • Commercial

By Distribution Channel

  • Offline
  • Online

By Region

  • North America
  • Europe
  • East Asia
  • South Asia and Oceania
  • Middle East and Africa
  • Latin America

Table of Contents

1. Executive Summary

  • 1.1. Global Hand Blender Market Snapshot 2025 and 2032
  • 1.2. Market Opportunity Assessment, 2025-2032, US$ Bn
  • 1.3. Key Market Trends
  • 1.4. Industry Developments and Key Market Events
  • 1.5. Demand Side and Supply Side Analysis
  • 1.6. PMR Analysis and Recommendations

2. Market Overview

  • 2.1. Market Scope and Definitions
  • 2.2. Value Chain Analysis
  • 2.3. Macro-Economic Factors
    • 2.3.1. Global GDP Outlook
    • 2.3.2. Global Electronics Industry Overview
    • 2.3.3. Global Kitchen Appliances Industry Overview
    • 2.3.4. Global E-commerce Industry Overview
  • 2.4. Forecast Factors - Relevance and Impact
  • 2.5. COVID-19 Impact Assessment
  • 2.6. PESTLE Analysis
  • 2.7. Porter's Five Forces Analysis
  • 2.8. Geopolitical Tensions: Market Impact
  • 2.9. Regulatory and Technology Landscape

3. Market Dynamics

  • 3.1. Drivers
  • 3.2. Restraints
  • 3.3. Opportunities
  • 3.4. Trends

4. Price Trend Analysis, 2019-2032

  • 4.1. Region-wise Price Analysis
  • 4.2. Price by Segments
  • 4.3. Price Impact Factors

5. Global Hand Blender Market Outlook: Historical (2019-2024) and Forecast (2025-2032)

  • 5.1. Key Highlights
  • 5.2. Global Hand Blender Market Outlook: Product Type
    • 5.2.1. Introduction/Key Findings
    • 5.2.2. Historical Market Size (US$ Bn) and Volume (Units) Analysis by Product Type, 2019-2024
    • 5.2.3. Current Market Size (US$ Bn) and Volume (Units) Forecast, by Product Type, 2025-2032
      • 5.2.3.1. Corded
      • 5.2.3.2. Cordless
    • 5.2.4. Market Attractiveness Analysis: Product Type
  • 5.3. Global Hand Blender Market Outlook: Motor Power
    • 5.3.1. Introduction/Key Findings
    • 5.3.2. Historical Market Size (US$ Bn) and Volume (Units) Analysis by Motor Power, 2019-2024
    • 5.3.3. Current Market Size (US$ Bn) and Volume (Units) Forecast, by Motor Power, 2025-2032
      • 5.3.3.1. < 200 Watts
      • 5.3.3.2. 200-400 Watts
      • 5.3.3.3. > 400 Watts
    • 5.3.4. Market Attractiveness Analysis: Motor Power
  • 5.4. Global Hand Blender Market Outlook: Application
    • 5.4.1. Introduction/Key Findings
    • 5.4.2. Historical Market Size (US$ Bn) and Volume (Units) Analysis by Application, 2019-2024
    • 5.4.3. Current Market Size (US$ Bn) and Volume (Units) Forecast, by Application, 2025-2032
      • 5.4.3.1. Residential
      • 5.4.3.2. Commercial
    • 5.4.4. Market Attractiveness Analysis: Application
  • 5.5. Global Hand Blender Market Outlook: Distribution Channel
    • 5.5.1. Introduction/Key Findings
    • 5.5.2. Historical Market Size (US$ Bn) and Volume (Units) Analysis by Distribution Channel, 2019-2024
    • 5.5.3. Current Market Size (US$ Bn) and Volume (Units) Forecast, by Distribution Channel, 2025-2032
      • 5.5.3.1. Offline
      • 5.5.3.2. Online
    • 5.5.4. Market Attractiveness Analysis: Distribution Channel

6. Global Hand Blender Market Outlook: Region

  • 6.1. Key Highlights
  • 6.2. Historical Market Size (US$ Bn) and Volume (Units) Analysis by Region, 2019-2024
  • 6.3. Current Market Size (US$ Bn) and Volume (Units) Forecast, by Region, 2025-2032
    • 6.3.1. North America
    • 6.3.2. Europe
    • 6.3.3. East Asia
    • 6.3.4. South Asia & Oceania
    • 6.3.5. Latin America
    • 6.3.6. Middle East & Africa
  • 6.4. Market Attractiveness Analysis: Region

7. North America Hand Blender Market Outlook: Historical (2019-2024) and Forecast (2025-2032)

  • 7.1. Key Highlights
  • 7.2. Pricing Analysis
  • 7.3. North America Market Size (US$ Bn) and Volume (Units) Forecast, by Country, 2025-2032
    • 7.3.1. U.S.
    • 7.3.2. Canada
  • 7.4. North America Market Size (US$ Bn) and Volume (Units) Forecast, by Product Type, 2025-2032
    • 7.4.1. Corded
    • 7.4.2. Cordless
  • 7.5. North America Market Size (US$ Bn) and Volume (Units) Forecast, by Motor Power, 2025-2032
    • 7.5.1. < 200 Watts
    • 7.5.2. 200-400 Watts
    • 7.5.3. > 400 Watts
  • 7.6. North America Market Size (US$ Bn) and Volume (Units) Forecast, by Application, 2025-2032
    • 7.6.1. Residential
    • 7.6.2. Commercial
  • 7.7. North America Market Size (US$ Bn) and Volume (Units) Forecast, by Distribution Channel, 2025-2032
    • 7.7.1. Offline
    • 7.7.2. Online

8. Europe Hand Blender Market Outlook: Historical (2019-2024) and Forecast (2025-2032)

  • 8.1. Key Highlights
  • 8.2. Pricing Analysis
  • 8.3. Europe Market Size (US$ Bn) and Volume (Units) Forecast, by Country, 2025-2032
    • 8.3.1. Germany
    • 8.3.2. Italy
    • 8.3.3. France
    • 8.3.4. U.K.
    • 8.3.5. Spain
    • 8.3.6. Russia
    • 8.3.7. Rest of Europe
  • 8.4. Europe Market Size (US$ Bn) and Volume (Units) Forecast, by Product Type, 2025-2032
    • 8.4.1. Corded
    • 8.4.2. Cordless
  • 8.5. Europe Market Size (US$ Bn) and Volume (Units) Forecast, by Motor Power, 2025-2032
    • 8.5.1. < 200 Watts
    • 8.5.2. 200-400 Watts
    • 8.5.3. > 400 Watts
  • 8.6. Europe Market Size (US$ Bn) and Volume (Units) Forecast, by Application, 2025-2032
    • 8.6.1. Residential
    • 8.6.2. Commercial
  • 8.7. Europe Market Size (US$ Bn) and Volume (Units) Forecast, by Distribution Channel, 2025-2032
    • 8.7.1. Offline
    • 8.7.2. Online

9. East Asia Hand Blender Market Outlook: Historical (2019-2024) and Forecast (2025-2032)

  • 9.1. Key Highlights
  • 9.2. Pricing Analysis
  • 9.3. East Asia Market Size (US$ Bn) and Volume (Units) Forecast, by Country, 2025-2032
    • 9.3.1. China
    • 9.3.2. Japan
    • 9.3.3. South Korea
  • 9.4. East Asia Market Size (US$ Bn) and Volume (Units) Forecast, by Product Type, 2025-2032
    • 9.4.1. Corded
    • 9.4.2. Cordless
  • 9.5. East Asia Market Size (US$ Bn) and Volume (Units) Forecast, by Motor Power, 2025-2032
    • 9.5.1. < 200 Watts
    • 9.5.2. 200-400 Watts
    • 9.5.3. > 400 Watts
  • 9.6. East Asia Market Size (US$ Bn) and Volume (Units) Forecast, by Application, 2025-2032
    • 9.6.1. Residential
    • 9.6.2. Commercial
  • 9.7. East Asia Market Size (US$ Bn) and Volume (Units) Forecast, by Distribution Channel, 2025-2032
    • 9.7.1. Offline
    • 9.7.2. Online

10. South Asia & Oceania Hand Blender Market Outlook: Historical (2019-2024) and Forecast (2025-2032)

  • 10.1. Key Highlights
  • 10.2. Pricing Analysis
  • 10.3. South Asia & Oceania Market Size (US$ Bn) and Volume (Units) Forecast, by Country, 2025-2032
    • 10.3.1. India
    • 10.3.2. Southeast Asia
    • 10.3.3. ANZ
    • 10.3.4. Rest of SAO
  • 10.4. South Asia & Oceania Market Size (US$ Bn) and Volume (Units) Forecast, by Product Type, 2025-2032
    • 10.4.1. Corded
    • 10.4.2. Cordless
  • 10.5. South Asia & Oceania Market Size (US$ Bn) and Volume (Units) Forecast, by Motor Power, 2025-2032
    • 10.5.1. < 200 Watts
    • 10.5.2. 200-400 Watts
    • 10.5.3. > 400 Watts
  • 10.6. South Asia & Oceania Market Size (US$ Bn) and Volume (Units) Forecast, by Application, 2025-2032
    • 10.6.1. Residential
    • 10.6.2. Commercial
  • 10.7. South Asia & Oceania Market Size (US$ Bn) and Volume (Units) Forecast, by Distribution Channel, 2025-2032
    • 10.7.1. Offline
    • 10.7.2. Online

11. Latin America Hand Blender Market Outlook: Historical (2019-2024) and Forecast (2025-2032)

  • 11.1. Key Highlights
  • 11.2. Pricing Analysis
  • 11.3. Latin America Market Size (US$ Bn) and Volume (Units) Forecast, by Country, 2025-2032
    • 11.3.1. Brazil
    • 11.3.2. Mexico
    • 11.3.3. Rest of LATAM
  • 11.4. Latin America Market Size (US$ Bn) and Volume (Units) Forecast, by Product Type, 2025-2032
    • 11.4.1. Corded
    • 11.4.2. Cordless
  • 11.5. Latin America Market Size (US$ Bn) and Volume (Units) Forecast, by Motor Power, 2025-2032
    • 11.5.1. < 200 Watts
    • 11.5.2. 200-400 Watts
    • 11.5.3. > 400 Watts
  • 11.6. Latin America Market Size (US$ Bn) and Volume (Units) Forecast, by Application, 2025-2032
    • 11.6.1. Residential
    • 11.6.2. Commercial
  • 11.7. Latin America Market Size (US$ Bn) and Volume (Units) Forecast, by Distribution Channel, 2025-2032
    • 11.7.1. Offline
    • 11.7.2. Online

12. Middle East & Africa Hand Blender Market Outlook: Historical (2019-2024) and Forecast (2025-2032)

  • 12.1. Key Highlights
  • 12.2. Pricing Analysis
  • 12.3. Middle East & Africa Market Size (US$ Bn) and Volume (Units) Forecast, by Country, 2025-2032
    • 12.3.1. GCC Countries
    • 12.3.2. South Africa
    • 12.3.3. Northern Africa
    • 12.3.4. Rest of MEA
  • 12.4. Middle East & Africa Market Size (US$ Bn) and Volume (Units) Forecast, by Product Type, 2025-2032
    • 12.4.1. Corded
    • 12.4.2. Cordless
  • 12.5. Middle East & Africa Market Size (US$ Bn) and Volume (Units) Forecast, by Motor Power, 2025-2032
    • 12.5.1. < 200 Watts
    • 12.5.2. 200-400 Watts
    • 12.5.3. > 400 Watts
  • 12.6. Middle East & Africa Market Size (US$ Bn) and Volume (Units) Forecast, by Application, 2025-2032
    • 12.6.1. Residential
    • 12.6.2. Commercial
  • 12.7. Middle East & Africa Market Size (US$ Bn) and Volume (Units) Forecast, by Distribution Channel, 2025-2032
    • 12.7.1. Offline
    • 12.7.2. Online

13. Competition Landscape

  • 13.1. Market Share Analysis, 2025
  • 13.2. Market Structure
    • 13.2.1. Competition Intensity Mapping
    • 13.2.2. Competition Dashboard
  • 13.3. Company Profiles
    • 13.3.1. Whirlpool Corporation
      • 13.3.1.1. Company Overview
      • 13.3.1.2. Product Portfolio/Offerings
      • 13.3.1.3. Key Financials
      • 13.3.1.4. SWOT Analysis
      • 13.3.1.5. Company Strategy and Key Developments
    • 13.3.2. Panasonic Corporation
    • 13.3.3. Koninklijke Philips N.V.
    • 13.3.4. BSH Hausgerate GmbH
    • 13.3.5. Groupe SEB
    • 13.3.6. Electrolux AB
    • 13.3.7. Conair Corporation
    • 13.3.8. Vorwerk SE & Co. KG
    • 13.3.9. De'Longhi S.p.A.
    • 13.3.10. Hamilton Beach Brands Holding Company
    • 13.3.11. Breville Group Ltd.
    • 13.3.12. Braun GmbH
    • 13.3.13. KitchenAid
    • 13.3.14. Russell Hobbs
    • 13.3.15. Cuisinart

14. Appendix

  • 14.1. Research Methodology
  • 14.2. Research Assumptions
  • 14.3. Acronyms and Abbreviations