手持式搅拌机市场规模、份额和成长分析（按产品类型、应用、分销管道和地区）- 产业预测 2025-2032

预计 2023 年全球手持式搅拌机市场规模将达到 50.2 亿美元，并预计将从 2024 年的 53.2 亿美元增长到 2032 年的 84.8 亿美元，预测期内（2025-2032 年）的复合年增长率为 6.0%。

由于对烹饪便利性的需求不断增加、对家庭烹饪的偏好增加以及消费者可支配收入的提高，手持式搅拌机市场预计将大幅增长。都市化不断加快，推动了对小型厨房电器（尤其是手持式搅拌机）的需求。手持式搅拌机非常适合快速搅拌机和乳化，并且适合快节奏的生活方式。此外，人们对健康和保健的兴趣日益浓厚，推动了家庭烹饪的增加，尤其是冰沙和汤。多功能设计和无线选项等产品创新正在增加市场吸引力。然而，来自其他家电的竞争以及农村地区的认知问题等挑战可能会阻碍成长。最近推出的值得注意的产品，例如 KitchenAid 的无线系统和 Blendtec 的浸入式搅拌机，凸显了创新是不断变化的市场环境中的关键策略。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 次要和主要资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态及展望

• 市场概况
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

主要市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024 年）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析
• 案例研究
• 监管格局
• 客户和购买标准分析

手持式搅拌机市场规模（按产品类型和复合年增长率） (2025-2032)

• 市场概况
• 有线
• 无线

手持式搅拌机市场规模（按应用和复合年增长率） (2025-2032)

• 市场概况
• 住宅
• 商业的

手持式搅拌机市场规模（按分销管道和复合年增长率） (2025-2032)

• 市场概况
• 在线的
• 离线

手持式搅拌机市场规模（按地区）及复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲国家
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前 5 家公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采用的策略
• 近期市场趋势
• 公司市场占有率分析（2024 年）
• 主要企业简介
  • 公司详细信息
  • 产品系列分析
  • 公司分部份额分析
  • 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

• Braun GmbH（Germany）
• Philips（Netherlands）
• Panasonic Corporation（Japan）
• KitchenAid（USA）
• Breville Group Limited（Australia）
• Cuisinart（USA）
• Bosch（Germany）
• Smeg SpA（Italy）
• Hamilton Beach Brands Holding Company（USA）
• Kenwood Limited（UK）
• Morphy Richards（UK）
• Electrolux AB（Sweden）
• Whirlpool Corporation（USA）
• Russell Hobbs（UK）
• Tefal（France）

结论和建议

Global Hand Blender Market size was valued at USD 5.02 billion in 2023 and is poised to grow from USD 5.32 billion in 2024 to USD 8.48 billion by 2032, growing at a CAGR of 6.0% during the forecast period (2025-2032).

The hand blender market is poised for significant growth, driven by increasing demand for cooking convenience, a rising preference for homemade meals, and greater disposable income among consumers. The ongoing urbanization trend is pushing the demand for compact kitchen appliances, particularly hand blenders, which excel in quick blending and emulsifying, catering to fast-paced lifestyles. Additionally, the growing focus on health and wellness is prompting increased home cooking, particularly smoothies and soups. Product innovations, including multi-functional designs and cordless options, are enhancing market appeal. However, challenges such as competition from other appliances and awareness issues in rural areas could hinder growth. Notable recent product launches, such as KitchenAid's cordless system and Blendtec's immersion blender, highlight innovation as a key strategy in this evolving market landscape.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Hand Blender market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Hand Blender Market Segments Analysis

Global Hand Blender Market is segmented by Product Type, Application, Distribution Channel and region. Based on Product Type, the market is segmented into Corded and Cordless. Based on Application, the market is segmented into Residential and Commercial. Based on Distribution Channel, the market is segmented into Online and Offline. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Hand Blender Market

The global hand blender market is being driven by a rise in disposable income among consumers worldwide, leading to increased expenditure on convenience products like hand blenders. As more individuals seek to enhance their culinary experiences with advanced kitchen appliances that streamline food preparation, the demand for hand blenders is anticipated to grow significantly. This trend reflects a broader shift towards convenience in cooking and meal preparation, which is expected to positively influence the market's trajectory through 2032. The growing preference for innovative cooking solutions underscores the evolving needs and lifestyles of consumers.

Restraints in the Global Hand Blender Market

The Global Hand Blender market faces several constraints that may hinder its growth. Traditional blenders, food processors, and immersion blenders are capable of providing similar functionalities while often offering additional features. Furthermore, the increasing trend among consumers toward multi-functional kitchen appliances is likely to shift their preference towards food processors. As a result, this could negatively impact the long-term sales of hand blenders. The competition from these alternative appliances, coupled with changing consumer preferences, poses significant challenges for the hand blender market, potentially limiting its growth opportunities in the future.

Market Trends of the Global Hand Blender Market

The Global Hand Blender market is witnessing a significant trend toward the use of durable materials in product design, with manufacturers prioritizing steel, aluminum, and other metals over plastics. This shift not only enhances the longevity and ease of cleaning of hand blenders but also resonates with increasingly eco-conscious consumers seeking sustainable kitchen appliances. By investing in high-quality materials, companies can build consumer trust and loyalty, driving brand differentiation in a competitive landscape. This trend is expected to bolster sales potential and shape future product innovations, aligning with growing consumer demand for both quality and environmental responsibility in kitchen gadgets.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Regulatory Landscape
• Customer & Buying Criteria Analysis

Global Hand Blender Market Size by Product Type & CAGR (2025-2032)

• Market Overview
• Corded
• Cordless

Global Hand Blender Market Size by Application & CAGR (2025-2032)

• Market Overview
• Residential
• Commercial

Global Hand Blender Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Online
• Offline

Global Hand Blender Market Size & CAGR (2025-2032)

• North America (Product Type, Application, Distribution Channel)
  • US
  • Canada
• Europe (Product Type, Application, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Application, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Application, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Application, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Braun GmbH (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Philips (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Panasonic Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• KitchenAid (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Breville Group Limited (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cuisinart (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bosch (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Smeg S.p.A. (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hamilton Beach Brands Holding Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kenwood Limited (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Morphy Richards (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Electrolux AB (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Whirlpool Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Russell Hobbs (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tefal (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations