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市场调查报告书
商品编码
1786548

近距离行销市场：全球产业分析、规模、份额、成长、趋势与预测，2025 年至 2032 年

Proximity Marketing Market: Global Industry Analysis, Size, Share, Growth, Trends, and Forecast, 2025 - 2032
出版日期: | 出版商: Persistence Market Research | 英文 300 Pages | 商品交期: 2-5个工作天内

价格
简介目录

Persistence Market Research 最近发布了一份关于全球近距离行销市场的综合报告，该报告彻底评估了关键市场动态，包括市场驱动因素、趋势、机会和挑战，并对市场结构提供了详细的见解。

关键见解

  • 近距离行销市场规模（2025年）：768亿美元
  • 市场预测（2032年）：3,035亿美元
  • 全球市场成长率（2025-2032年复合年增长率）：21.7%

近距离行销市场-报告范围：

近距离行销利用低功耗蓝牙 (BLE)、Wi-Fi 和近场通讯 (NFC) 等定位技术，为距离商家或兴趣点较近的用户提供有针对性的内容、广告和服务。近距离行销广泛应用于零售、餐旅服务业、旅游和娱乐产业，旨在增强消费者参与度、改善客户体验并增加店内客流量。智慧型手机和穿戴式装置的普及以及行动技术的进步是加速近距离行销解决方案应用的关键因素。该市场涵盖各种工具和平台，包括信标技术、地理围栏和推播通知系统，使企业能够进行超当地语系化、个人化的行销宣传活动。

市场成长动力：

全球近距离行销市场受多种关键因素驱动，包括行动装置的快速普及以及对个人化客户体验日益增长的需求。向全通路策略的转变以及实体店和数位体验的整合将进一步推动零售业的市场成长。低功耗蓝牙 (BLE) 信标技术和位置分析技术的进步使品牌能够优化锁定客户、衡量宣传活动活动成效并优化参与度。此外，智慧城市发展和物联网整合的日益增长趋势正在增强基于近距离的服务在公共场所、交通枢纽和商业中心的部署。

市场限制：

儘管近距离行销市场前景光明，但它仍面临着隐私问题、资料安全和消费者知情权等方面的挑战。 GDPR 等法规以及不断发展的资料保护法都提出了严格的合规要求，这使得企业必须实施透明且安全的资料收集实务。此外，技术碎片化、中小企业的高昂实施成本以及对消费性设备相容性的依赖可能会阻碍其广泛应用。克服这些障碍需要标准化、强大的资料加密通讯协定，以及对使用者进行近距离行销优势和保障措施的教育。

市场机会：

近距离行销市场透过人工智慧、机器学习和巨量资料分析的融合，带来了巨大的机会。这些技术使负责人能够即时传递与情境相关的讯息，从而提升宣传活动的效果和客户满意度。扩增扩增实境(AR) 和游戏化技术在宣传活动中的日益普及，为互动式沉浸式品牌体验开闢了新的途径。此外，5G 连结的兴起有望提高资料传输速度和可靠性，从而促进更具活力、更具吸引力的近距离互动。投资于可扩展平台、跨通路互动和策略伙伴关係的公司将占据有利地位，能够利用这些机会并保持竞争力。

本报告探讨的关键问题

  • 推动全球近距离行销市场成长的关键因素有哪些？
  • 近距离行销宣传活动最常用的技术和部署模式是什么？
  • 隐私保护条例如何影响近距离行销策略的设计与实施？
  • 谁是近距离行销市场的主要企业？他们关注哪些创新？
  • 全球近距离行销市场有哪些新兴趋势和未来机会？

目录

第一章执行摘要

第二章 市场概述

  • 市场范围和定义
  • 价值链分析
  • 宏观经济因素
    • 世界GDP展望
    • 世界GDP展望
    • 全球经济成长预测
    • 全球都市化进程
    • 其他宏观经济因素
  • 预测因子－相关性和影响力
  • COVID-19影响评估
  • PESTLE分析
  • 波特五力分析
  • 地缘政治紧张局势：市场影响
  • 监管和技术格局

第三章 市场动态

  • 驱动程式
  • 抑制因素
  • 机会
  • 趋势

第四章 2019-2032年价格趋势分析

  • 区域价格分析
  • 按细分市场定价
  • 价格影响因素

第五章：全球近距离行销展望：绩效（2019-2024）及预测（2025-2032）

  • 主要亮点
  • 全球近距离行销展望：位置
    • 简介/主要发现
    • 2019 年至 2024 年按位置的市场规模趋势分析
    • 2025 年至 2032 年位置目前市场规模预测
      • 室内近距离行销
      • 户外近距离行销
    • 市场吸引力分析：位置
  • 全球近距离行销展望：技术
    • 简介/主要发现
    • 2019-2024 年各技术市场规模趋势分析
    • 2025 年至 2032 年按技术分類的当前市场规模预测
      • Wi-Fi
      • BLE 信标
      • 近距离场通讯(NFC)
      • GPS地理围栏
    • 市场吸引力分析：技术
  • 全球近距离行销展望：硬体
    • 简介/主要发现
    • 2019-2024 年硬体类型市场规模趋势分析
    • 2025 年至 2032 年硬体市场规模预测
      • 感应器
      • RFID标籤
      • 其他的
    • 市场吸引力分析：硬体
  • 全球近距离行销展望：软体
    • 简介/主要发现
    • 2019-2024 年软体市场规模趋势分析
    • 2025 年至 2032 年软体市场规模预测
      • 内容管理系统
      • 位置分析
      • 上下文加速器和地理围栏
      • 其他的
    • 市场吸引力分析：软体
  • 全球近距离行销展望：服务
    • 简介/主要发现
    • 2019-2024 年服务市场规模趋势分析
    • 2025 年至 2032 年各服务市场规模预测
      • 咨询服务
      • 实施和整合服务
      • 应用支援和维护服务
    • 市场吸引力分析：服务业

第六章 全球近距离行销展望：区域

  • 主要亮点
  • 2019-2024年区域市场规模趋势分析
  • 2025 年至 2032 年各地区目前市场规模预测
    • 北美洲
    • 欧洲
    • 东亚
    • 南亚和大洋洲
    • 拉丁美洲
    • 中东和非洲
  • 市场吸引力分析：地区

第七章北美近距离行销展望：实际结果（2019-2024）与预测（2025-2032）

第 8 章。欧洲近距离行销展望：实际结果（2019-2024 年）与预测（2025-2032 年）

第九章东亚近距离行销展望：绩效（2019-2024）及预测（2025-2032）

第 10 章：南亚和大洋洲的近距离行销展望：实际结果（2019-2024 年）和预测（2025-2032 年）

第 11 章：拉丁美洲近距离行销展望：绩效（2019-2024 年）与预测（2025-2032 年）

第 12 章：中东和非洲近距离行销展望：实际（2019-2024 年）和预测（2025-2032 年）

第十三章竞争格局

  • 2025年市场占有率分析
  • 市场结构
    • 竞赛实力图谱
    • 竞争对手仪表板
  • 公司简介
    • Google Inc
    • Microsoft Corporation
    • Apple Inc
    • Zebra Technologies Corporation
    • Qualcomm Inc
    • Inmarket LLC
    • Shopkick
    • Estimote Inc
    • Unacast
    • HID Global
    • Scanbuy, Inc.

第十四章 附录

  • 调查方法
  • 调查前提
  • 首字母缩写和简称
简介目录
Product Code: PMRREP33468

Persistence Market Research has recently released a comprehensive report on the worldwide market for proximity marketing. The report offers a thorough assessment of crucial market dynamics, including drivers, trends, opportunities, and challenges, providing detailed insights into the market structure.

Key Insights:

  • Proximity Marketing Market Size (2025E): USD 76.8 Billion
  • Projected Market Value (2032F): USD 303.5 Billion
  • Global Market Growth Rate (CAGR 2025 to 2032): 21.7%

Proximity Marketing Market - Report Scope:

Proximity marketing leverages location-based technologies such as Bluetooth Low Energy (BLE), Wi-Fi, and Near Field Communication (NFC) to deliver targeted content, advertisements, or services to users in close physical proximity to a business or point of interest. Widely adopted across retail, hospitality, tourism, and entertainment industries, proximity marketing is designed to enhance consumer engagement, improve customer experience, and drive in-store traffic. The increasing use of smartphones and wearable devices, coupled with advancements in mobile technology, are key factors accelerating the adoption of proximity marketing solutions. The market includes a variety of tools and platforms, such as beacon technology, geofencing, and push notification systems, enabling businesses to implement hyperlocal and personalized marketing campaigns.

Market Growth Drivers:

The global proximity marketing market is propelled by several critical factors, including the rapid increase in mobile device penetration and the rising demand for personalized customer experiences. The retail sector's transformation toward omnichannel strategies and the integration of physical and digital experiences further fuel market growth. Advancements in BLE beacon technology and location analytics are enabling brands to refine customer targeting, measure campaign performance, and optimize engagement. Additionally, the growing trend of smart city development and IoT integration enhances the deployment of proximity-based services in public spaces, transportation hubs, and commercial centers.

Market Restraints:

Despite its promising outlook, the proximity marketing market faces challenges related to privacy concerns, data security, and consumer consent. Regulations such as GDPR and evolving data protection laws impose strict compliance requirements, making it essential for companies to implement transparent and secure data collection practices. Furthermore, technological fragmentation, high implementation costs for small and medium enterprises, and dependency on consumer device compatibility can hinder widespread adoption. Overcoming these barriers necessitates standardization, robust data encryption protocols, and user education on the benefits and safeguards of proximity marketing.

Market Opportunities:

The proximity marketing market presents significant opportunities through the convergence of AI, machine learning, and big data analytics. These technologies enable marketers to deliver contextually relevant messages in real time, enhancing campaign effectiveness and customer satisfaction. The expanding use of augmented reality (AR) and gamification in proximity campaigns opens new avenues for interactive and immersive brand experiences. Moreover, the rise of 5G connectivity promises to improve data transmission speeds and reliability, facilitating more dynamic and engaging proximity interactions. Businesses investing in scalable platforms, cross-channel integrations, and strategic partnerships are well-positioned to capitalize on these opportunities and maintain a competitive edge.

Key Questions Answered in the Report:

  • What are the primary factors driving the growth of the proximity marketing market globally?
  • Which technologies and deployment models are most commonly used in proximity marketing campaigns?
  • How are privacy regulations influencing the design and implementation of proximity marketing strategies?
  • Who are the key players in the proximity marketing market, and what innovations are they focusing on?
  • What are the emerging trends and future opportunities in the global proximity marketing landscape?

Competitive Intelligence and Business Strategy:

These players focus on offering flexible platforms with customizable features that align with industry-specific needs. Collaborations with retail chains, sports venues, and airports enhance market reach and drive use-case diversification. Investments in AI-powered marketing automation and omnichannel engagement tools enable companies to offer end-to-end proximity marketing solutions. Furthermore, strategic acquisitions, global expansion initiatives, and adherence to regulatory frameworks are central to sustaining growth and customer trust.

Key Companies Profiled:

  • Google Inc
  • Microsoft Corporation
  • Apple Inc
  • Zebra Technologies Corporation
  • Qualcomm Inc
  • Inmarket LLC
  • Shopkick
  • Estimote Inc
  • Unacast
  • HID Global
  • Scanbuy, Inc.

Proximity Marketing Market Research Segmentation:

By Location:

  • Indoor Proximity Marketing
  • Outdoor Proximity Marketing

By Technology:

  • Wi-Fi
  • BLE Beacons
  • Near Field Communication-NFC
  • GPS Geofencing
  • Others

By Hardware:

  • Sensors
  • RFID Tags
  • Others

By Software:

  • Content Management System
  • Location Analytics
  • Context Accelerator and Geofencing
  • Others

By Service:

  • Consulting Services
  • Deployment & Integration Services
  • Application Support & Maintenance Services

By Application:

  • Retail & E-Commerce
  • Healthcare
  • Infrastructural
    • * Medai and Entertainment
    • * Transportation and Logistics
    • * Hospitality

By Region:

  • North America
  • Latin America
  • Europe
  • Asia Pacific
  • Middle East and Africa

Table of Contents

1. Executive Summary

  • 1.1. Global Proximity Marketing Snapshot 2025 and 2032
  • 1.2. Market Opportunity Assessment, 2025-2032, US$ Bn
  • 1.3. Key Market Trends
  • 1.4. Industry Developments and Key Market Events
  • 1.5. Demand Side and Supply Side Analysis
  • 1.6. PMR Analysis and Recommendations

2. Market Overview

  • 2.1. Market Scope and Definitions
  • 2.2. Value Chain Analysis
  • 2.3. Macro-Economic Factors
    • 2.3.1. Global GDP Outlook
    • 2.3.2. Global GDP Outlook
    • 2.3.3. Global economic Growth Forecast
    • 2.3.4. Global Urbanization Growth
    • 2.3.5. Other Macro-economic Factors
  • 2.4. Forecast Factors - Relevance and Impact
  • 2.5. COVID-19 Impact Assessment
  • 2.6. PESTLE Analysis
  • 2.7. Porter's Five Forces Analysis
  • 2.8. Geopolitical Tensions: Market Impact
  • 2.9. Regulatory and Technology Landscape

3. Market Dynamics

  • 3.1. Drivers
  • 3.2. Restraints
  • 3.3. Opportunities
  • 3.4. Trends

4. Price Trend Analysis, 2019-2032

  • 4.1. Region-wise Price Analysis
  • 4.2. Price by Segments
  • 4.3. Price Impact Factors

5. Global Proximity Marketing Outlook: Historical (2019-2024) and Forecast (2025-2032)

  • 5.1. Key Highlights
  • 5.2. Global Proximity Marketing Outlook: Location
    • 5.2.1. Introduction/Key Findings
    • 5.2.2. Historical Market Size (US$ Bn) Analysis by Location, 2019-2024
    • 5.2.3. Current Market Size (US$ Bn) Forecast, by Location, 2025-2032
      • 5.2.3.1. Indoor Proximity Marketing
      • 5.2.3.2. Outdoor Proximity Marketing
    • 5.2.4. Market Attractiveness Analysis: Location
  • 5.3. Global Proximity Marketing Outlook: Technology
    • 5.3.1. Introduction/Key Findings
    • 5.3.2. Historical Market Size (US$ Bn) Analysis by Technology, 2019-2024
    • 5.3.3. Current Market Size (US$ Bn) Forecast, by Technology, 2025-2032
      • 5.3.3.1. Wi-Fi
      • 5.3.3.2. BLE Beacons
      • 5.3.3.3. Near Field Communication-NFC
      • 5.3.3.4. GPS Geofencing
    • 5.3.4. Market Attractiveness Analysis: Technology
  • 5.4. Global Proximity Marketing Outlook: Hardware
    • 5.4.1. Introduction/Key Findings
    • 5.4.2. Historical Market Size (US$ Bn) Analysis by Hardware, 2019-2024
    • 5.4.3. Current Market Size (US$ Bn) Forecast, by Hardware, 2025-2032
      • 5.4.3.1. Sensors
      • 5.4.3.2. RFID Tags
      • 5.4.3.3. Others
    • 5.4.4. Market Attractiveness Analysis: Hardware
  • 5.5. Global Proximity Marketing Outlook: Software
    • 5.5.1. Introduction/Key Findings
    • 5.5.2. Historical Market Size (US$ Bn) Analysis by Software, 2019-2024
    • 5.5.3. Current Market Size (US$ Bn) Forecast, by Software, 2025-2032
      • 5.5.3.1. Content Management System
      • 5.5.3.2. Location Analytics
      • 5.5.3.3. Context Accelerator and Geofencing
      • 5.5.3.4. Others
    • 5.5.4. Market Attractiveness Analysis: Software
  • 5.6. Global Proximity Marketing Outlook: Service
    • 5.6.1. Introduction/Key Findings
    • 5.6.2. Historical Market Size (US$ Bn) Analysis by Service, 2019-2024
    • 5.6.3. Current Market Size (US$ Bn) Forecast, by Service, 2025-2032
      • 5.6.3.1. Consulting Services
      • 5.6.3.2. Deployment & Integration Services
      • 5.6.3.3. Application Support & Maintenance Services
    • 5.6.4. Market Attractiveness Analysis: Service

6. Global Proximity Marketing Outlook: Region

  • 6.1. Key Highlights
  • 6.2. Historical Market Size (US$ Bn) Analysis by Region, 2019-2024
  • 6.3. Current Market Size (US$ Bn) Forecast, by Region, 2025-2032
    • 6.3.1. North America
    • 6.3.2. Europe
    • 6.3.3. East Asia
    • 6.3.4. South Asia & Oceania
    • 6.3.5. Latin America
    • 6.3.6. Middle East & Africa
  • 6.4. Market Attractiveness Analysis: Region

7. North America Proximity Marketing Outlook: Historical (2019-2024) and Forecast (2025-2032)

  • 7.1. Key Highlights
  • 7.2. Pricing Analysis
  • 7.3. North America Market Size (US$ Bn) Forecast, by Country, 2025-2032
    • 7.3.1. U.S.
    • 7.3.2. Canada
  • 7.4. North America Market Size (US$ Bn) Forecast, by Location, 2025-2032
    • 7.4.1. Indoor Proximity Marketing
    • 7.4.2. Outdoor Proximity Marketing
  • 7.5. North America Market Size (US$ Bn) Forecast, by Technology, 2025-2032
    • 7.5.1. Wi-Fi
    • 7.5.2. BLE Beacons
    • 7.5.3. Near Field Communication-NFC
    • 7.5.4. GPS Geofencing
  • 7.6. North America Market Size (US$ Bn) Forecast, by Hardware, 2025-2032
    • 7.6.1. Sensors
    • 7.6.2. RFID Tags
    • 7.6.3. Others
  • 7.7. North America Market Size (US$ Bn) Forecast, by Software, 2025-2032
    • 7.7.1. Content Management System
    • 7.7.2. Location Analytics
    • 7.7.3. Context Accelerator and Geofencing
    • 7.7.4. Others
  • 7.8. North America Market Size (US$ Bn) Forecast, by Service, 2025-2032
    • 7.8.1. Consulting Services
    • 7.8.2. Deployment & Integration Services
    • 7.8.3. Application Support & Maintenance Services

8. Europe Proximity Marketing Outlook: Historical (2019-2024) and Forecast (2025-2032)

  • 8.1. Key Highlights
  • 8.2. Pricing Analysis
  • 8.3. Europe Market Size (US$ Bn) Forecast, by Country, 2025-2032
    • 8.3.1. Germany
    • 8.3.2. Italy
    • 8.3.3. France
    • 8.3.4. U.K.
    • 8.3.5. Spain
    • 8.3.6. Russia
    • 8.3.7. Rest of Europe
  • 8.4. Europe Market Size (US$ Bn) Forecast, by Location, 2025-2032
    • 8.4.1. Indoor Proximity Marketing
    • 8.4.2. Outdoor Proximity Marketing
  • 8.5. Europe Market Size (US$ Bn) Forecast, by Technology, 2025-2032
    • 8.5.1. Wi-Fi
    • 8.5.2. BLE Beacons
    • 8.5.3. Near Field Communication-NFC
    • 8.5.4. GPS Geofencing
  • 8.6. Europe Market Size (US$ Bn) Forecast, by Hardware, 2025-2032
    • 8.6.1. Sensors
    • 8.6.2. RFID Tags
    • 8.6.3. Others
  • 8.7. Europe Market Size (US$ Bn) Forecast, by Software, 2025-2032
    • 8.7.1. Content Management System
    • 8.7.2. Location Analytics
    • 8.7.3. Context Accelerator and Geofencing
    • 8.7.4. Others
  • 8.8. Europe Market Size (US$ Bn) Forecast, by Service, 2025-2032
    • 8.8.1. Consulting Services
    • 8.8.2. Deployment & Integration Services
    • 8.8.3. Application Support & Maintenance Services

9. East Asia Proximity Marketing Outlook: Historical (2019-2024) and Forecast (2025-2032)

  • 9.1. Key Highlights
  • 9.2. Pricing Analysis
  • 9.3. East Asia Market Size (US$ Bn) Forecast, by Country, 2025-2032
    • 9.3.1. China
    • 9.3.2. Japan
    • 9.3.3. South Korea
  • 9.4. East Asia Market Size (US$ Bn) Forecast, by Location, 2025-2032
    • 9.4.1. Indoor Proximity Marketing
    • 9.4.2. Outdoor Proximity Marketing
  • 9.5. East Asia Market Size (US$ Bn) Forecast, by Technology, 2025-2032
    • 9.5.1. Wi-Fi
    • 9.5.2. BLE Beacons
    • 9.5.3. Near Field Communication-NFC
    • 9.5.4. GPS Geofencing
  • 9.6. East Asia Market Size (US$ Bn) Forecast, by Hardware, 2025-2032
    • 9.6.1. Sensors
    • 9.6.2. RFID Tags
    • 9.6.3. Others
  • 9.7. East Asia Market Size (US$ Bn) Forecast, by Software, 2025-2032
    • 9.7.1. Content Management System
    • 9.7.2. Location Analytics
    • 9.7.3. Context Accelerator and Geofencing
    • 9.7.4. Others
  • 9.8. East Asia Market Size (US$ Bn) Forecast, by Service, 2025-2032
    • 9.8.1. Consulting Services
    • 9.8.2. Deployment & Integration Services
    • 9.8.3. Application Support & Maintenance Services

10. South Asia & Oceania Proximity Marketing Outlook: Historical (2019-2024) and Forecast (2025-2032)

  • 10.1. Key Highlights
  • 10.2. Pricing Analysis
  • 10.3. South Asia & Oceania Market Size (US$ Bn) Forecast, by Country, 2025-2032
    • 10.3.1. India
    • 10.3.2. Southeast Asia
    • 10.3.3. ANZ
    • 10.3.4. Rest of SAO
  • 10.4. South Asia & Oceania Market Size (US$ Bn) Forecast, by Location, 2025-2032
    • 10.4.1. Indoor Proximity Marketing
    • 10.4.2. Outdoor Proximity Marketing
  • 10.5. South Asia & Oceania Market Size (US$ Bn) Forecast, by Technology, 2025-2032
    • 10.5.1. Wi-Fi
    • 10.5.2. BLE Beacons
    • 10.5.3. Near Field Communication-NFC
    • 10.5.4. GPS Geofencing
  • 10.6. South Asia & Oceania Market Size (US$ Bn) Forecast, by Hardware, 2025-2032
    • 10.6.1. Sensors
    • 10.6.2. RFID Tags
    • 10.6.3. Others
  • 10.7. South Asia & Oceania Market Size (US$ Bn) Forecast, by Software, 2025-2032
    • 10.7.1. Content Management System
    • 10.7.2. Location Analytics
    • 10.7.3. Context Accelerator and Geofencing
    • 10.7.4. Others
  • 10.8. South Asia & Oceania Market Size (US$ Bn) Forecast, by Service, 2025-2032
    • 10.8.1. Consulting Services
    • 10.8.2. Deployment & Integration Services
    • 10.8.3. Application Support & Maintenance Services

11. Latin America Proximity Marketing Outlook: Historical (2019-2024) and Forecast (2025-2032)

  • 11.1. Key Highlights
  • 11.2. Pricing Analysis
  • 11.3. Latin America Market Size (US$ Bn) Forecast, by Country, 2025-2032
    • 11.3.1. Brazil
    • 11.3.2. Mexico
    • 11.3.3. Rest of LATAM
  • 11.4. Latin America Market Size (US$ Bn) Forecast, by Location, 2025-2032
    • 11.4.1. Indoor Proximity Marketing
    • 11.4.2. Outdoor Proximity Marketing
  • 11.5. Latin America Market Size (US$ Bn) Forecast, by Technology, 2025-2032
    • 11.5.1. Wi-Fi
    • 11.5.2. BLE Beacons
    • 11.5.3. Near Field Communication-NFC
    • 11.5.4. GPS Geofencing
  • 11.6. Latin America Market Size (US$ Bn) Forecast, by Hardware, 2025-2032
    • 11.6.1. Sensors
    • 11.6.2. RFID Tags
    • 11.6.3. Others
  • 11.7. Latin America Market Size (US$ Bn) Forecast, by Software, 2025-2032
    • 11.7.1. Content Management System
    • 11.7.2. Location Analytics
    • 11.7.3. Context Accelerator and Geofencing
    • 11.7.4. Others
  • 11.8. Latin America Market Size (US$ Bn) Forecast, by Service, 2025-2032
    • 11.8.1. Consulting Services
    • 11.8.2. Deployment & Integration Services
    • 11.8.3. Application Support & Maintenance Services

12. Middle East & Africa Proximity Marketing Outlook: Historical (2019-2024) and Forecast (2025-2032)

  • 12.1. Key Highlights
  • 12.2. Pricing Analysis
  • 12.3. Middle East & Africa Market Size (US$ Bn) Forecast, by Country, 2025-2032
    • 12.3.1. GCC Countries
    • 12.3.2. South Africa
    • 12.3.3. Northern Africa
    • 12.3.4. Rest of MEA
  • 12.4. Middle East & Africa Market Size (US$ Bn) Forecast, by Location, 2025-2032
    • 12.4.1. Indoor Proximity Marketing
    • 12.4.2. Outdoor Proximity Marketing
  • 12.5. Middle East & Africa Market Size (US$ Bn) Forecast, by Technology, 2025-2032
    • 12.5.1. Wi-Fi
    • 12.5.2. BLE Beacons
    • 12.5.3. Near Field Communication-NFC
    • 12.5.4. GPS Geofencing
  • 12.6. Middle East & Africa Market Size (US$ Bn) Forecast, by Hardware, 2025-2032
    • 12.6.1. Sensors
    • 12.6.2. RFID Tags
    • 12.6.3. Others
  • 12.7. Middle East & Africa Market Size (US$ Bn) Forecast, by Software, 2025-2032
    • 12.7.1. Content Management System
    • 12.7.2. Location Analytics
    • 12.7.3. Context Accelerator and Geofencing
    • 12.7.4. Others
  • 12.8. Middle East & Africa Market Size (US$ Bn) Forecast, by Service, 2025-2032
    • 12.8.1. Consulting Services
    • 12.8.2. Deployment & Integration Services
    • 12.8.3. Application Support & Maintenance Services

13. Competition Landscape

  • 13.1. Market Share Analysis, 2025
  • 13.2. Market Structure
    • 13.2.1. Competition Intensity Mapping
    • 13.2.2. Competition Dashboard
  • 13.3. Company Profiles
    • 13.3.1. Google Inc
      • 13.3.1.1. Company Overview
      • 13.3.1.2. Product Portfolio/Offerings
      • 13.3.1.3. Key Financials
      • 13.3.1.4. SWOT Analysis
      • 13.3.1.5. Company Strategy and Key Developments
    • 13.3.2. Microsoft Corporation
    • 13.3.3. Apple Inc
    • 13.3.4. Zebra Technologies Corporation
    • 13.3.5. Qualcomm Inc
    • 13.3.6. Inmarket LLC
    • 13.3.7. Shopkick
    • 13.3.8. Estimote Inc
    • 13.3.9. Unacast
    • 13.3.10. HID Global
    • 13.3.11. Scanbuy, Inc.

14. Appendix

  • 14.1. Research Methodology
  • 14.2. Research Assumptions
  • 14.3. Acronyms and Abbreviations