Product Code: PM3581
The global safari tourism market size is expected to reach USD 56.05 billion by 2032, according to a new study by Polaris Market Research. The report "Safari Tourism Market Share, Size, Trends, Industry Analysis Report, By Type (Adventure Safari, Private Safari), By Group (Friends, Families, Couples, Solos), By Booking Mode, By Region, And Segment Forecasts, 2023 - 2032" gives a detailed insight into current market dynamics and provides analysis on future market growth.
The growth of the safari travel industry is expected to be driven by factors such as increasing disposable income, higher expenditure by the middle and upper-class segments, the rise of micro trips, and the overall growth of the global tourism sector. Travelers prefer personalized services, reliable transportation, and exclusive experiences. Establishing a positive and professional relationship with staff members has become a key benchmark for successful safari travel.
Adventure-seeking millennials are increasingly drawn to dynamic and immersive safari experiences that involve walking safaris, trekking, and engaging with the local culture, environment, and wildlife. They often prefer to travel in groups or opt for shared accommodations, allowing them to connect and socialize with fellow travelers who share their interests. Additionally, millennials strongly desire to capture stunning wildlife photographs, which they can share on social media platforms. This growing interest among young travelers has led to an upsurge in demand for safari travel, thus driving the market's growth.
The influence of social media platforms on safari travel choices is significant and plays a key role in driving the growth of the safari tourism market. The rising popularity of safari travel among bloggers and influencers is a major contributing factor to this trend. These individuals, with their substantial following on platforms such as Instagram, YouTube, TikTok, and travel blogs, share their captivating travel content, thereby shaping trends and influencing the travel decisions of their audience. Their impactful presence on social media has created a strong connection between safari travel and the desires of travelers seeking unique and inspiring experiences.
Safari tourism has emerged as an appealing option for multigenerational families seeking meaningful connections and unforgettable moments in the wild. The safari industry has recognized this trend and responds by offering family-friendly accommodations, knowledgeable guides, and diverse activities tailored to different age groups. In addition, there is a growing preference among travelers for lesser-known and secluded safari destinations, departing from popular and crowded areas. This desire for exclusivity and off-the-beaten-path experiences drives the exploration of hidden gems that provide distinctive wildlife encounters and pristine natural landscapes untouched by mass tourism.
Safari Tourism Market Report Highlights
Couples segment garnered the largest share, as there are luxury holiday destinations, romantic, and un-forgettable experience for the newly weds
Adventure segment held the largest share, primarily due to exotic activities like walking safaris and balloon rides
APAC expected to grow at steady rate, due to presence of huge young population with high disposable income
The global players include: Wilderness, Thomas Cook, Singita, Scott Dunn, Rothschild Safaris, Travcoa & Beyond, Travcoa Tours & Safaris, Abercrombie & Kent, Gamewatchers Safaris, Backroads, and TUI Group.
Polaris Market Research has segmented the safari tourism market report based on type, group, booking mode, and region:
Safari Tourism, Type Outlook (Revenue - USD Billion, 2019 - 2032)
- Adventure Safari
- Private Safari
- Others
Safari Tourism, Group Outlook (Revenue - USD Billion, 2019 - 2032)
- Friends
- Families
- Couples
- Solos
Safari Tourism, Booking Mode Outlook (Revenue-USD Billion, 2019 - 2032)
- Direct Booking
- Agents And Affiliates Account
- Marketplace Booking
Safari Tourism, Regional Outlook (Revenue - USD Billion, 2019 - 2032)
- North America
- U.S.
- Canada
- Europe
- Germany
- UK
- France
- Italy
- Spain
- Russia
- Netherlands
- Asia Pacific
- China
- India
- Japan
- South Korea
- Indonesia
- Malaysia
- Latin America
- Argentina
- Brazil
- Mexico
- Middle East & Africa
- UAE
- Saudi Arabia
- Israel
- South Africa
Table of Contents
1. Introduction
- 1.1. Report Description
- 1.1.1. Objectives of the Study
- 1.1.2. Market Scope
- 1.1.3. Assumptions
- 1.2. Stakeholders
2. Executive Summary
3. Research Methodology
- 3.1. Overview
- 3.2. Data Sources
- 3.2.1. Primary Sources
- 3.2.2. Secondary Sources
4. Global Safari Tourism Market Insights
- 4.1. Safari Tourism Market - Booking Mode Snapshot
- 4.2. Safari Tourism Market Dynamics
- 4.2.1. Drivers and Opportunities
- 4.2.1.1. Governments and tourism organizations are actively promoting safari tourism
- 4.2.1.2. Exclusivity and privacy drive the market
- 4.2.2. Restraints and Challenges
- 4.2.2.1. Safety and infrastructure issues
- 4.3. Porter's Five Forces Analysis
- 4.3.1. Bargaining Power of Suppliers (Moderate)
- 4.3.2. Threats of New Entrants: (Low)
- 4.3.3. Bargaining Power of Buyers (Moderate)
- 4.3.4. Threat of Substitute (Moderate)
- 4.3.5. Rivalry among existing firms (High)
- 4.4. PESTEL Analysis
- 4.5. Safari Tourism Market Booking Mode Trends
- 4.6. Value Chain Analysis
- 4.7. COVID-19 Impact Analysis
5. Global Safari Tourism Market, by Group
- 5.1. Key Findings
- 5.2. Introduction
- 5.2.1. Global Safari Tourism Market, by Group, 2019-2032 (USD Billion)
- 5.3. Friends
- 5.3.1. Global Safari Tourism Market, by Friends, by Region, 2019-2032 (USD Billion)
- 5.4. Families
- 5.4.1. Global Safari Tourism Market, by Families, by Region, 2019-2032 (USD Billion)
- 5.5. Couples
- 5.5.1. Global Safari Tourism Market, by Couples, by Region, 2019-2032 (USD Billion)
- 5.6. Solos
- 5.6.1. Global Safari Tourism Market, by Solos, by Region, 2019-2032 (USD Billion)
6. Global Safari Tourism Market, by Type
- 6.1. Key Findings
- 6.2. Introduction
- 6.2.1. Global Safari Tourism Market, by Type, 2019-2032 (USD Billion)
- 6.3. Adventure Safari
- 6.3.1. Global Safari Tourism Market, by Adventure Safari, by Region, 2019-2032 (USD Billion)
- 6.4. Private Safari
- 6.4.1. Global Safari Tourism Market, by Private Safari, by Region, 2019-2032 (USD Billion)
- 6.5. Others
- 6.5.1. Global Safari Tourism Market, by Others, by Region, 2019-2032 (USD Billion)
7. Global Safari Tourism Market, by Booking Mode
- 7.1. Key Findings
- 7.2. Introduction
- 7.2.1. Global Safari Tourism Market, by Booking Mode, 2019-2032 (USD Billion)
- 7.3. Direct Booking
- 7.3.1. Global Safari Tourism Market, by Direct Booking, By Region, 2019-2032 (USD Billion)
- 7.4. Agents And Affiliates Account
- 7.4.1. Global Safari Tourism Market, by Agents And Affiliates Account, By Region, 2019-2032 (USD Billion)
- 7.5. Marketplace Booking
- 7.5.1. Global Safari Tourism Market, by Marketplace Booking, By Region, 2019-2032 (USD Billion)
8. Global Safari Tourism Market, by Geography
- 8.1. Key findings
- 8.2. Introduction
- 8.2.1. Safari Tourism Market Assessment, By Geography, 2019-2032 (USD Billion)
- 8.3. Safari Tourism Market - North America
- 8.3.1. North America: Safari Tourism Market, by Group, 2019-2032 (USD Billion)
- 8.3.2. North America: Safari Tourism Market, by Booking Mode, 2019-2032 (USD Billion)
- 8.3.3. North America: Safari Tourism Market, by Type, 2019-2032 (USD Billion)
- 8.3.4. Safari Tourism Market - U.S.
- 8.3.4.1. U.S.: Safari Tourism Market, by Group, 2019-2032 (USD Billion)
- 8.3.4.2. U.S.: Safari Tourism Market, by Booking Mode, 2019-2032 (USD Billion)
- 8.3.4.3. U.S.: Safari Tourism Market, by Type, 2019-2032 (USD Billion)
- 8.3.5. Safari Tourism Market - Canada
- 8.3.5.1. Canada: Safari Tourism Market, by Group, 2019-2032 (USD Billion)
- 8.3.5.2. Canada.: Safari Tourism Market, by Booking Mode, 2019-2032 (USD Billion)
- 8.3.5.3. Canada: Safari Tourism Market, by Type, 2019-2032 (USD Billion)
- 8.4. Safari Tourism Market - Europe
- 8.4.1. Europe: Safari Tourism Market, by Group, 2019-2032 (USD Billion)
- 8.4.2. Europe.: Safari Tourism Market, by Booking Mode, 2019-2032 (USD Billion)
- 8.4.3. Europe: Safari Tourism Market, by Type, 2019-2032 (USD Billion)
- 8.4.4. Safari Tourism Market - UK
- 8.4.4.1. UK: Safari Tourism Market, by Group, 2019-2032 (USD Billion)
- 8.4.4.2. UK.: Safari Tourism Market, by Booking Mode, 2019-2032 (USD Billion)
- 8.4.4.3. UK: Safari Tourism Market, by Type, 2019-2032 (USD Billion)
- 8.4.5. Safari Tourism Market - France
- 8.4.5.1. France: Safari Tourism Market, by Group, 2019-2032 (USD Billion)
- 8.4.5.2. France.: Safari Tourism Market, by Booking Mode, 2019-2032 (USD Billion)
- 8.4.5.3. France: Safari Tourism Market, by Type, 2019-2032 (USD Billion)
- 8.4.6. Safari Tourism Market - Germany
- 8.4.6.1. Germany: Safari Tourism Market, by Group, 2019-2032 (USD Billion)
- 8.4.6.2. Germany.: Safari Tourism Market, by Booking Mode, 2019-2032 (USD Billion)
- 8.4.6.3. Germany: Safari Tourism Market, by Type, 2019-2032 (USD Billion)
- 8.4.7. Safari Tourism Market - Italy
- 8.4.7.1. Italy: Safari Tourism Market, by Group, 2019-2032 (USD Billion)
- 8.4.7.2. Italy.: Safari Tourism Market, by Booking Mode, 2019-2032 (USD Billion)
- 8.4.7.3. Italy: Safari Tourism Market, by Type, 2019-2032 (USD Billion)
- 8.4.8. Safari Tourism Market - Spain
- 8.4.8.1. Spain: Safari Tourism Market, by Group, 2019-2032 (USD Billion)
- 8.4.8.2. Spain.: Safari Tourism Market, by Booking Mode, 2019-2032 (USD Billion)
- 8.4.8.3. Spain: Safari Tourism Market, by Type, 2019-2032 (USD Billion)
- 8.4.9. Safari Tourism Market - Netherlands
- 8.4.9.1. Netherlands: Safari Tourism Market, by Group, 2019-2032 (USD Billion)
- 8.4.9.2. Netherlands.: Safari Tourism Market, by Booking Mode, 2019-2032 (USD Billion)
- 8.4.9.3. Netherlands: Safari Tourism Market, by Type, 2019-2032 (USD Billion)
- 8.4.10. Safari Tourism Market - Russia
- 8.4.10.1. Russia: Safari Tourism Market, by Group, 2019-2032 (USD Billion)
- 8.4.10.2. Russia.: Safari Tourism Market, by Booking Mode, 2019-2032 (USD Billion)
- 8.4.10.3. Russia: Safari Tourism Market, by Type, 2019-2032 (USD Billion)
- 8.5. Safari Tourism Market - Asia Pacific
- 8.5.1. Asia Pacific: Safari Tourism Market, by Group, 2019-2032 (USD Billion)
- 8.5.2. Asia Pacific.: Safari Tourism Market, by Booking Mode, 2019-2032 (USD Billion)
- 8.5.3. Asia Pacific: Safari Tourism Market, by Type, 2019-2032 (USD Billion)
- 8.5.4. Safari Tourism Market - China
- 8.5.4.1. China: Safari Tourism Market, by Group, 2019-2032 (USD Billion)
- 8.5.4.2. China.: Safari Tourism Market, by Booking Mode, 2019-2032 (USD Billion)
- 8.5.4.3. China: Safari Tourism Market, by Type, 2019-2032 (USD Billion)
- 8.5.5. Safari Tourism Market - India
- 8.5.5.1. India: Safari Tourism Market, by Group, 2019-2032 (USD Billion)
- 8.5.5.2. India.: Safari Tourism Market, by Booking Mode, 2019-2032 (USD Billion)
- 8.5.5.3. India: Safari Tourism Market, by Type, 2019-2032 (USD Billion)
- 8.5.6. Safari Tourism Market - Malaysia
- 8.5.6.1. Malaysia: Safari Tourism Market, by Group, 2019-2032 (USD Billion)
- 8.5.6.2. Malaysia.: Safari Tourism Market, by Booking Mode, 2019-2032 (USD Billion)
- 8.5.6.3. Malaysia: Safari Tourism Market, by Type, 2019-2032 (USD Billion)
- 8.5.7. Safari Tourism Market - Japan
- 8.5.7.1. Japan: Safari Tourism Market, by Group, 2019-2032 (USD Billion)
- 8.5.7.2. Japan.: Safari Tourism Market, by Booking Mode, 2019-2032 (USD Billion)
- 8.5.7.3. Japan: Safari Tourism Market, by Type, 2019-2032 (USD Billion)
- 8.5.8. Safari Tourism Market - Indonesia
- 8.5.8.1. Indonesia: Safari Tourism Market, by Group, 2019-2032 (USD Billion)
- 8.5.8.2. Indonesia.: Safari Tourism Market, by Booking Mode, 2019-2032 (USD Billion)
- 8.5.8.3. Indonesia: Safari Tourism Market, by Type, 2019-2032 (USD Billion)
- 8.5.9. Safari Tourism Market - South Korea
- 8.5.9.1. South Korea: Safari Tourism Market, by Group, 2019-2032 (USD Billion)
- 8.5.9.2. South Korea.: Safari Tourism Market, by Booking Mode, 2019-2032 (USD Billion)
- 8.5.9.3. South Korea: Safari Tourism Market, by Type, 2019-2032 (USD Billion)
- 8.6. Safari Tourism Market - Middle East & Africa
- 8.6.1. Middle East & Africa: Safari Tourism Market, by Group, 2019-2032 (USD Billion)
- 8.6.2. Middle East & Africa.: Safari Tourism Market, by Booking Mode, 2019-2032 (USD Billion)
- 8.6.3. Middle East & Africa: Safari Tourism Market, by Type, 2019-2032 (USD Billion)
- 8.6.4. Safari Tourism Market - Saudi Arabia
- 8.6.4.1. Saudi Arabia: Safari Tourism Market, by Group, 2019-2032 (USD Billion)
- 8.6.4.2. Saudi Arabia.: Safari Tourism Market, by Booking Mode, 2019-2032 (USD Billion)
- 8.6.4.3. Saudi Arabia: Safari Tourism Market, by Type, 2019-2032 (USD Billion)
- 8.6.5. Safari Tourism Market - UAE
- 8.6.5.1. UAE: Safari Tourism Market, by Group, 2019-2032 (USD Billion)
- 8.6.5.2. UAE.: Safari Tourism Market, by Booking Mode, 2019-2032 (USD Billion)
- 8.6.5.3. UAE: Safari Tourism Market, by Type, 2019-2032 (USD Billion)
- 8.6.6. Safari Tourism Market - Israel
- 8.6.6.1. Israel: Safari Tourism Market, by Group, 2019-2032 (USD Billion)
- 8.6.6.2. Israel.: Safari Tourism Market, by Booking Mode, 2019-2032 (USD Billion)
- 8.6.6.3. Israel: Safari Tourism Market, by Type, 2019-2032 (USD Billion)
- 8.6.7. Safari Tourism Market - South Africa
- 8.6.7.1. South Africa: Safari Tourism Market, by Group, 2019-2032 (USD Billion)
- 8.6.7.2. South Africa.: Safari Tourism Market, by Booking Mode, 2019-2032 (USD Billion)
- 8.6.7.3. South Africa: Safari Tourism Market, by Type, 2019-2032 (USD Billion)
- 8.7. Safari Tourism Market - Latin America
- 8.7.1. Latin America: Safari Tourism Market, by Group, 2019-2032 (USD Billion)
- 8.7.2. Latin America.: Safari Tourism Market, by Booking Mode, 2019-2032 (USD Billion)
- 8.7.3. Latin America: Safari Tourism Market, by Type, 2019-2032 (USD Billion)
- 8.7.4. Safari Tourism Market - Mexico
- 8.7.4.1. Mexico: Safari Tourism Market, by Group, 2019-2032 (USD Billion)
- 8.7.4.2. Mexico.: Safari Tourism Market, by Booking Mode, 2019-2032 (USD Billion)
- 8.7.4.3. Mexico: Safari Tourism Market, by Type, 2019-2032 (USD Billion)
- 8.7.5. Safari Tourism Market - Brazil
- 8.7.5.1. Brazil: Safari Tourism Market, by Group, 2019-2032 (USD Billion)
- 8.7.5.2. Brazil.: Safari Tourism Market, by Booking Mode, 2019-2032 (USD Billion)
- 8.7.5.3. Brazil: Safari Tourism Market, by Type, 2019-2032 (USD Billion)
- 8.7.6. Safari Tourism Market - Argentina
- 8.7.6.1. Argentina: Safari Tourism Market, by Group, 2019-2032 (USD Billion)
- 8.7.6.2. Argentina.: Safari Tourism Market, by Booking Mode, 2019-2032 (USD Billion)
- 8.7.6.3. Argentina: Safari Tourism Market, by Type, 2019-2032 (USD Billion)
9. Competitive Landscape
- 9.1. Expansion and Acquisition Analysis
- 9.1.1. Expansion
- 9.1.2. Acquisitions
- 9.2. Partnerships/Collaborations/Agreements/Exhibitions
10. Company Profiles
- 10.1. Wilderness
- 10.1.1. Company Overview
- 10.1.2. Financial Performance
- 10.1.3. Product Benchmarking
- 10.1.4. Recent Development
- 10.2. .Berkshire Blanket
- 10.2.1. Thomas Cook
- 10.2.2. Financial Performance
- 10.2.3. Product Benchmarking
- 10.2.4. Recent Development
- 10.3. Singita
- 10.3.1. Company Overview
- 10.3.2. Financial Performance
- 10.3.3. Product Benchmarking
- 10.3.4. Recent Development
- 10.4. Scott Dunn
- 10.4.1. Company Overview
- 10.4.2. Financial Performance
- 10.4.3. Product Benchmarking
- 10.4.4. Recent Development
- 10.5. Rothschild Safaris
- 10.5.1. Company Overview
- 10.5.2. Financial Performance
- 10.5.3. Product Benchmarking
- 10.5.4. Recent Development
- 10.6. Travcoa & Beyond
- 10.6.1. Company Overview
- 10.6.2. Financial Performance
- 10.6.3. Product Benchmarking
- 10.6.4. Recent Development
- 10.7. Travcoa Tours & Safaris
- 10.7.1. Company Overview
- 10.7.2. Financial Performance
- 10.7.3. Product Benchmarking
- 10.7.4. Recent Development
- 10.8. Abercrombie & Kent
- 10.8.1. Company Overview
- 10.8.2. Financial Performance
- 10.8.3. Product Benchmarking
- 10.8.4. Recent Development
- 10.9. Gamewatchers Safaris
- 10.9.1. Company Overview
- 10.9.2. Financial Performance
- 10.9.3. Product Benchmarking
- 10.9.4. Recent Development
- 10.10. Backroads
- 10.10.1. Company Overview
- 10.10.2. Financial Performance
- 10.10.3. Product Benchmarking
- 10.10.4. Recent Development
- 10.11. TUI Group
- 10.11.1. Company Overview
- 10.11.2. Financial Performance
- 10.11.3. Product Benchmarking
- 10.11.4. Recent Development