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封面
市场调查报告书
商品编码
1504916

OTT(Over The Top)设备·服务市场:内容，各设备，各类服务，收益模式，部署模型，各终端用户，各地区，市场区隔与预测，2024年～2032年

Over-The-Top Devices and Services Market By Content; By Devices; By Services; By Revenue Model; By Deployment Model; By End-User; By Region, segments & Forecast, 2024 - 2032
出版日期: | 出版商: Polaris Market Research | 英文 113 Pages | 商品交期: 最快1-2个工作天内

价格
简介目录

根据 Polaris Market Research 发布的一项新研究，到 2032 年，OTT 设备服务市场预计将达到约 17,989.5 亿美元。 2017年，视讯内容产业在收入方面占据全球市场主导地位。预计北美地区将在预测期内对全球市场收入做出重大贡献。

宽频基础设施的日益普及和基于设备的计算的日益普及正在推动 OTT 设备和服务市场的采用。可支配收入的增加、媒体和娱乐产业的成长进一步推动了该市场的成长。低成本 OTT 服务的可用性以及对个人化体验日益增长的需求正在加速 OTT 设备服务的采用。供应商对技术进步的投资增加，加上新兴经济体需求的增加，正在进一步推动市场成长。

可支配收入的增加正在推动消费者购买技术先进的 OTT 设备以获得个人化体验。此外，消费者越来越多地选择视讯和音讯服务以及网路连线。因此，高生活水平和不断增加的媒体消费可能会对 OTT（Over The Top）设备和服务市场的成长产生积极影响。

北美 OTT（Over The Top）设备和服务市场在 2017 年产生了最高的收入，预计将在整个预测期内引领全球市场。该地区的高可支配收入以及媒体和娱乐产业的成长正在推动该地区的市场成长。该地区线上视讯和音讯内容的消费量显着增加。该地区有利的政府法规正在推动该地区的市场成长。本地公司正在推出技术先进且低成本的 OTT 设备服务，以满足不断增长的消费者需求。许多大公司正在采取联盟和扩张策略，以增加北美 OTT 设备和服务市场的市场占有率。

OTT（Over The Top）设备和服务市场报告中介绍的主要公司包括 Microsoft Corporation、Yahoo Inc.、Amazon.com、Google Inc.、Netflix Inc.、Roku, Inc.、Hulu、Apple 、Akamai Technologies 、Facebook, Inc.、Limelight Networks, Inc. 和腾讯控股有限公司。这些公司正在推出新产品或与其他市场领导者合作创新和推出新产品，以满足不断增长的消费者需求和需求。

目录

第1章 概要与范围

  • 调查目标和范围
  • 调查的前提
  • 调查手法
    • 主要的资料来源
    • 二次资料来源
  • 重要的要点
  • 利害关係者

第2章 摘要整理

第3章 OTT(Over The Top)设备·服务的市场分析

  • OTT(Over The Top)设备·服务-产业概要
  • OTT(Over The Top)设备·服务-生态系统分析
  • OTT(Over The Top)设备·服务的市场动态
    • OTT(Over The Top)设备·服务-市场力量
      • OTT(Over The Top)设备·服务市场促进因素分析
      • OTT(Over The Top)设备·服务市场阻碍因素/课题分析
      • OTT(Over The Top)设备·服务的市场机会分析
  • 产业分析- 波特的五力分析
    • 供应商谈判力
    • 买方议价能力
    • 替代品的威胁
    • 新加入厂商的威胁
    • 竞争的程度
  • OTT(Over The Top)设备·服务市场PEST分析，2016年
  • OTT(Over The Top)设备·服务市场价值链分析
  • OTT(Over The Top)设备·服务业趋势
  • 竞争排行榜分析

第4章 OTT(Over The Top)设备·服务市场规模与预测，2017年～2026年，内容

  • 主要调查结果
  • VOIP
  • 影音
  • 文本和影像

第5章 OTT(Over The Top)设备·服务市场规模与预测，2017年～2026年，各设备

  • 主要调查结果
  • 行动装置
  • 笔记型电脑和桌上型电脑
  • 机上盒
  • 游戏主机

第6章 OTT(Over The Top)设备·服务市场规模与预测，2017年～2026年，各类服务

  • 主要调查结果
  • 咨询
  • 管理服务
  • 安装和维修
  • 训练与支援

第7章 OTT(Over The Top)设备·服务市场规模与预测，2017年～2026年，收益模式

  • 主要调查结果
  • SVOD
  • TVOD
  • AVOD
  • 其他

第8章 OTT(Over The Top)设备·服务市场规模与预测，2017年～2026年，部署模型

  • 主要调查结果
  • 内部部署
  • 云端基础

第9章 OTT(Over The Top)设备·服务市场规模与预测，2017年～2026年，各终端用户

  • 主要调查结果
  • BFSI
  • 医疗保健
  • 媒体和娱乐
  • IT及通讯
  • 零售
  • 其他

第10章 OTT(Over The Top)设备·服务市场规模与预测，2017年～2026年各地区

  • 主要调查结果
  • 北美
    • 美国。
    • 加拿大
    • 墨西哥
  • 欧洲
    • 德国
    • 英国
    • 法国
    • 义大利
    • 其他欧洲
  • 亚太地区
    • 中国
    • 印度
    • 日本
    • 其他亚太地区
  • 南美
    • 巴西
    • 中东·非洲

第11章 企业简介

  • Microsoft Corporation
  • Yahoo Inc.
  • com
  • Google Inc.
  • Netflix Inc.
  • Roku, Inc.
  • Hulu
  • Apple, Inc.
  • Akamai Technologies
  • Facebook, Inc.
  • Limelight Networks, Inc.
  • Tencent Holdings Ltd.
简介目录
Product Code: PM1420

According to a new research published by Polaris Market Research, the Over-The-Top Devices and Services market is anticipated to reach around USD 1798.95 billion by 2032. In 2017, the video content segment dominated the global market, in terms of revenue. North America is expected to be the leading contributor to the global market revenue during the forecast period.

The growing penetration of broadband infrastructure, and increasing adoption of device-based computing have boosted the adoption of Over-The-Top Devices and Services market. Increasing disposable incomes, and growth in media & entertainment industry further support the growth of this market. Availability of low cost OTT services and rising need for a personalized experience has accelerated the adoption of Over-The-Top Devices and Services. Increasing investments by vendors in technological advancements coupled with increasing demand from emerging economies further boost the market growth.

The growing disposable income has encouraged consumers to buy technologically advanced OTT devices for a personalized experience. Moreover, consumers are opting for video and audio services along with the ability to connect to the internet. Thus, lofty living standards and increasing media consumption, would contribute to the growth of the Over-The-Top Devices and Services market, thereby positively affecting the Over-The-Top Devices and Services market growth.

The North America Over-The-Top Devices and Services market generated the highest revenue in 2017, and is expected to lead the global market throughout the forecast period. The high disposable incomes in the region, and growing media and entertainment industry drive the market growth in the region. There has been a significant increase in the consumption of online video and audio content in the region. Favorable government regulations in the region boost the market growth in the region. Local players are introducing low cost Over-The-Top Devices and Services with advanced technologies to cater to the growing demand of consumers. Numerous key players have adopted partnership and expansion strategies to increase their market share in Over-The-Top Devices and Services markets of the North American region.

The leading companies profiled in the Over-The-Top Devices and Services market report include Microsoft Corporation, Yahoo Inc., Amazon.com, Google Inc., Netflix Inc., Roku, Inc., Hulu, Apple, Inc., Akamai Technologies, Facebook, Inc., Limelight Networks, Inc., and Tencent Holdings Ltd. These companies launch new products and collaborate with other market leaders to innovate and launch new products to meet the increasing needs and requirements of consumers.

Table of Contents

1. Overview and Scope

  • 1.1. Research goal & scope
  • 1.2. Research assumptions
  • 1.3. Research Methodology
    • 1.3.1. Primary data sources
    • 1.3.2. Secondary data sources
  • 1.4. Key take-away
  • 1.5. Stakeholders

2. Executive Summary

  • 2.1. Market Definition
  • 2.2. Market Segmentation

3. Over-The-Top Devices and Services Market Insights

  • 3.1. Over-The-Top Devices and Services - Industry snapshot
  • 3.2. Over-The-Top Devices and Services - Ecosystem analysis
  • 3.3. Over-The-Top Devices and Services Market Dynamics
    • 3.3.1. Over-The-Top Devices and Services - Market Forces
      • 3.3.1.1. Over-The-Top Devices and Services Market Driver Analysis
      • 3.3.1.2. Over-The-Top Devices and Services Market Restraint/Challenges analysis
      • 3.3.1.3. Over-The-Top Devices and Services Market Opportunity Analysis
  • 3.4. Industry analysis - Porter's five force
    • 3.4.1. Bargaining power of supplier
    • 3.4.2. Bargaining power of buyer
    • 3.4.3. Threat of substitute
    • 3.4.4. Threat of new entrant
    • 3.4.5. Degree of competition
  • 3.5. Over-The-Top Devices and Services Market PEST Analysis, 2016
  • 3.6. Over-The-Top Devices and Services Market Value Chain Analysis
  • 3.7. Over-The-Top Devices and Services Industry Trends
  • 3.8. Competitive Ranking Analysis

4. Over-The-Top Devices and Services Market Size and Forecast, 2017-2026 by Content

  • 4.1. Key Findings
  • 4.2. VOiP
  • 4.3. Video
  • 4.4. Text and Image

5. Over-The-Top Devices and Services Market Size and Forecast, 2017-2026 by Devices

  • 5.1. Key Findings
  • 5.2. Mobile Devices
  • 5.3. Laptops and Desktops
  • 5.4. Set Top Box
  • 5.5. Gaming Consoles

6. Over-The-Top Devices and Services Market Size and Forecast, 2017-2026 by Services

  • 6.1. Key Findings
  • 6.2. Consulting
  • 6.3. Managed Services
  • 6.4. Installation and Maintenance
  • 6.5. Training and Support

7. Over-The-Top Devices and Services Market Size and Forecast, 2017-2026 by Revenue Model

  • 7.1. Key Findings
  • 7.2. SVOD
  • 7.3. TVOD
  • 7.4. AVOD
  • 7.5. Others

8. Over-The-Top Devices and Services Market Size and Forecast, 2017-2026 by Deployment Model

  • 8.1. Key Findings
  • 8.2. On-Premise
  • 8.3. Cloud-Based

9. Over-The-Top Devices and Services Market Size and Forecast, 2017-2026 by End-User

  • 9.1. Key Findings
  • 9.2. BFSI
  • 9.3. Healthcare
  • 9.4. Media and Entertainment
  • 9.5. IT and Telecom
  • 9.6. Retail
  • 9.7. Others

10. Over-The-Top Devices and Services Market Size and Forecast, 2017-2026 by Region

  • 10.1. Key Findings
  • 10.2. North America
    • 10.2.1. US.
    • 10.2.2. Canada
    • 10.2.3. Mexico
  • 10.3. Europe
    • 10.3.1. Germany
    • 10.3.2. UK
    • 10.3.3. France
    • 10.3.4. Italy
    • 10.3.5. Rest of Europe
  • 10.4. Asia-Pacific
    • 10.4.1. China
    • 10.4.2. India
    • 10.4.3. Japan
    • 10.4.4. Rest of Asia-Pacific
  • 10.5. Latin America
    • 10.5.1. Brazil
    • 10.5.2. Middle East & Africa

11. Company Profiles

  • 11.1. Microsoft Corporation
    • 11.1.1. Overview
    • 11.1.2. Financials
    • 11.1.3. Product Benchmarking
    • 11.1.4. Recent Developments
  • 11.2. Yahoo Inc.
    • 11.2.1. Overview
    • 11.2.2. Financials
    • 11.2.3. Product Benchmarking
    • 11.2.4. Recent Developments
  • 11.3. com
    • 11.3.1. Overview
    • 11.3.2. Financials
    • 11.3.3. Product Benchmarking
    • 11.3.4. Recent Developments
  • 11.4. Google Inc.
    • 11.4.1. Overview
    • 11.4.2. Financials
    • 11.4.3. Product Benchmarking
    • 11.4.4. Recent Developments
  • 11.5. Netflix Inc.
    • 11.5.1. Overview
    • 11.5.2. Financials
    • 11.5.3. Product Benchmarking
    • 11.5.4. Recent Developments
  • 11.6. Roku, Inc.
    • 11.6.1. Overview
    • 11.6.2. Financials
    • 11.6.3. Product Benchmarking
    • 11.6.4. Recent Developments
  • 11.7. Hulu
    • 11.7.1. Overview
    • 11.7.2. Financials
    • 11.7.3. Product Benchmarking
    • 11.7.4. Recent Developments
  • 11.8. Apple, Inc.
    • 11.8.1. Overview
    • 11.8.2. Financials
    • 11.8.3. Product Benchmarking
    • 11.8.4. Recent Developments
  • 11.9. Akamai Technologies
    • 11.9.1. Overview
    • 11.9.2. Financials
    • 11.9.3. Product Benchmarking
    • 11.9.4. Recent Developments
  • 11.10. Facebook, Inc.
    • 11.10.1. Overview
    • 11.10.2. Financials
    • 11.10.3. Product Benchmarking
    • 11.10.4. Recent Developments
  • 11.11. Limelight Networks, Inc.
    • 11.11.1. Overview
    • 11.11.2. Financials
    • 11.11.3. Product Benchmarking
    • 11.11.4. Recent Developments
  • 11.12. Tencent Holdings Ltd.
    • 11.12.1. Overview
    • 11.12.2. Financials
    • 11.12.3. Product Benchmarking
    • 11.12.4. Recent Developments