全球反网路钓鱼市场：市场规模和占有率分析、产业需求预测（截至 2030 年）

2023 年反网路钓鱼市场营收为 23.075 亿美元。预计到 2030 年将达到 56.093 亿美元，2024 年至 2030 年复合年增长率 (CAGR) 为 13.7%。促成这一市场成长的因素包括网路钓鱼攻击的增加和不断的技术改进。

此外，远端工作的激增和对基于云端的通讯的接受导致网路钓鱼威胁案例激增，最终推动了对反网路钓鱼解决方案的需求。

网路钓鱼攻击的不断增加及其难度的增加促使了市场主导地位。组织需要建立强大的网路防御措施，以减少高峰和窃盗的发生率。

网路犯罪分子的技术正在迅速变得更加聪明，这些技术不断从传统的网路钓鱼电子邮件演变为社会工程和鱼叉式网路钓鱼等高度复杂的技术。公司必须加强防御措施，以应对这些不断变化的威胁。

先进的反网路钓鱼解决方案正在赢得一个令人好奇的市场，因为它们可以防止对个人资讯和网路的攻击，并防止财务和声誉损失。这些措施在用于打击网路窃贼所使用的各种、不断变化的技术的强大防御系统中发挥着重要作用。

随着组织意识到在网路安全游戏中保持领先地位的重要性，他们可能会聘请强大的团体来开发解决方案，以应对不断变化的网路攻击性质。

重要见解

基于电子邮件的网路钓鱼类别预计在预测期内将以 14.0% 的复合年增长率显着增长。也占有最大的市场占有率。由于网路使用的增加，基于电子邮件的网路钓鱼在过去十年中的几年中尤为突出。网路犯罪分子关注人们的家庭网路连线。即使是普通的家庭网路使用者也成为了他们攻击的牺牲品。最初，由于缺乏对网路漏洞的瞭解，骇客得以诱骗个人。社会透过网路安全技术的进步和基本网路资讯保护培训等计画减少了网路威胁。但即使在更新之后，基于电子邮件的网路钓鱼仍然是一个主要威胁。因为电子邮件是各级机构之间最常使用的沟通方式。

到 2023 年，银行、金融服务和保险 (BFSI) 类别将占据行业最大占有率，达到 35%。这一占有率归因于对数据安全的大量投资以及市场上互联网使用的快速增长。值得注意的是，这种投资和不断增长的网路普及率不仅限于 BFSI 行业，还扩展到其他行业。

亚太地区正在经历最快的市场成长，2024 年至 2030 年复合年增长率为 14.2%。该地区各行业持续的数位转型推动了成长。越来越多地采用先进的网路安全措施来保护数位资产。亚太地区的组织正在认识到网路安全的重要性，推动了对强大的反网路钓鱼解决方案的需求。

本报告分析了全球反网路钓鱼市场，并提供了市场的基本结构和最新情况、主要促进和抑制因素以及全球、依地区和主要国家的市场规模前景（价值基础，2017- 2030）我们依类型、应用程式、组织规模、部署方法和产品供应、市场竞争现状以及主要公司的概况调查详细趋势。

目录

第一章 调查范围

第二章研究方法

第三章执行摘要

第四章 市场指标

第五章 产业展望

• 市场动态
  • 趋势
  • 促进因素
  • 抑制因素/课题
  • 促进/抑制因素影响分析
• 新型冠状病毒感染（COVID-19）的影响
• 波特五力分析

第六章 世界市场

• 概述
• 市场收入：依类型分类（2017-2030）
• 市场收入：依应用分类（2017-2030）
• 市场收入：依组织规模分类（2017-2030）
• 市场收入：依部署方法分类（2017-2030）
• 市场收入：依产品分类（2017-2030）
  • 服务市场收入：依类型分类（2017-2030）
  • 解决方案市场收入：依类型分类（2017-2030）
• 市场收入：依地区（2017-2030）

第七章 北美市场

• 概述
• 市场收入：依类型分类（2017-2030）
• 市场收入：依应用分类（2017-2030）
• 市场收入：依组织规模分类（2017-2030）
• 市场收入：依部署方法分类（2017-2030）
• 市场收入：依产品分类（2017-2030）
  • 服务市场收入：依类型分类（2017-2030）
  • 解决方案市场收入：依类型分类（2017-2030）
• 市场收入：依国家分类（2017-2030）

第八章欧洲市场

第九章亚太市场

第十章 拉丁美洲市场

第十一章 中东/非洲市场

第十二章 美国市场

• 概述
• 市场收入：依类型分类（2017-2030）
• 市场收入：依应用分类（2017-2030）
• 市场收入：依组织规模分类（2017-2030）
• 市场收入：依部署方法分类（2017-2030）
• 市场收入：依产品分类（2017-2030）
  • 服务市场收入：依类型分类（2017-2030）
  • 解决方案市场收入：依类型分类（2017-2030）

第十三章 加拿大市场

第十四章 德国市场

第十五章 法国市场

第十六章 英国市场

第十七章 义大利市场

第十八章 西班牙市场

第十九章 日本市场

第20章 中国市场

第21章 印度市场

第22章澳洲市场

第23章 韩国市场

第24章 巴西市场

第25章 墨西哥市场

第26章 沙乌地阿拉伯市场

第27章南非市场

第28章 阿拉伯联合大公国（UAE）市场

第29章竞争格局

• 市场参与者及其产品清单
• 主要企业竞争基准
• 主要公司的产品基准
• 近期策略发展状况

第三十章 公司简介

• Microsoft Corporation
• Mimecast Services Limited
• Proofpoint Inc.
• GreatHorn Inc.
• FireEye Inc.
• Symantec Corporation
• Cisco Systems Inc.
• Phishlabs Inc.
• Intel Corporation

第31章附录

The revenue generated by the phishing protection market in 2023 amounted to USD 2,307.5 million. It is projected to experience a Compound Annual Growth Rate (CAGR) of 13.7% between 2024 and 2030, reaching USD 5,609.3 million by 2030. This growth of the market can be credited to the growing phishing attacks and ongoing technical improvements.

Furthermore, a surge in remote working and a surge in the acceptance of cloud-based communication surge the cases of phishing threats, which, ultimately, propels the need for phishing protection solutions.

The unceasing growth of phishing attacks and their growing difficulties contribute to market dominance. The organizations need to have in place strong cyber measures that can help reduce the incidences of spike or theft.

Cybercriminals are rapidly getting smarter at using techniques that are always evolving from the old phishing emails that are connected to highly complicated methods like social engineering and spear phishing. Companies must harden their countermeasures to combat these evolving threat types.

Advanced phishing protection is gaining its curious market as it secures private information, and attacks on networks, and protects against financial and reputational damages. These remedies play a vital role in strong defense systems employed to battle the wide variety and constantly changing methods used by cyber thieves.

As organizations realize the crucial value of staying on top of the race of cybersecurity, they will incorporate strong groups that develop solutions for the always-changing nature of cyber-attacks.

Key Insights

The email-based phishing category is projected to advance at a substantial CAGR of 14.0% over the projection period.

The category presently holds the largest industry share within the phishing protection industry segment.

The surge of email-based phishing was distinguished in the past few years of the decade because of augmented internet usage.

Cyber-criminals turned people's home internet connection. The internet users even those that are in households were taken as the prey for their attacks.

Inadequacy in understanding internet vulnerabilities at first helped hackers to set traps for individuals.

The growth of cybersecurity technologies and programs like training on how to protect one's self(and) one's basic cyber information has helped society reduce cyber threats as time goes by.

After upgrades, though, phishing through email is still a major threat, because email is the most generally used variant of communication among institutions on all levels.

In 2023, the BFSI category holds the largest industry share, comprising 35%.

This supremacy is credited to substantial investments in data security within the market and the extensive surge in internet usage.

Notably, these investments and heightened internet penetration are not confined solely to the BFSI sector but also extend to other sectors.

APAC is experiencing the fastest market growth, with a CAGR of 14.2% during 2024-2030.

The growth is fuelled by the ongoing digital transformation across various industries in the region.

The adoption of advanced cybersecurity measures is increasing to safeguard digital assets.

Regulatory initiatives in APAC are influencing cybersecurity implementations and defense strategies against phishing attacks.

Organizations in APAC are recognizing the importance of cybersecurity, driving the demand for robust phishing protection solutions.

Table of Contents

Chapter 1. Research Scope

• 1.1. Research Objectives
• 1.2. Market Definition
• 1.3. Analysis Period
• 1.4. Market Size Breakdown by Segments
  • 1.4.1. Market size breakdown, by type
  • 1.4.2. Market size breakdown, by application
  • 1.4.3. Market size breakdown, by organization size
  • 1.4.4. Market size breakdown, by deployment
  • 1.4.5. Market size breakdown, by offering
  • 1.4.6. Market size breakdown, by region
  • 1.4.7. Market size breakdown, by country
• 1.5. Market Data Reporting Unit
  • 1.5.1. Value
• 1.6. Key Stakeholders

Chapter 2. Research Methodology

• 2.1. Secondary Research
  • 2.1.1. Paid
  • 2.1.2. Unpaid
  • 2.1.3. P&S Intelligence database
• 2.2. Primary Research
• 2.3. Market Size Estimation
• 2.4. Data Triangulation
• 2.5. Currency Conversion Rates
• 2.6. Assumptions for the Study
• 2.7. Notes and Caveats

Chapter 3. Executive Summary

Chapter 4. Market Indicators

Chapter 5. Industry Outlook

• 5.1. Market Dynamics
  • 5.1.1. Trends
  • 5.1.2. Drivers
  • 5.1.3. Restraints/challenges
  • 5.1.4. Impact analysis of drivers/restraints
• 5.2. Impact of COVID-19
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Bargaining power of buyers
  • 5.3.2. Bargaining power of suppliers
  • 5.3.3. Threat of new entrants
  • 5.3.4. Intensity of rivalry
  • 5.3.5. Threat of substitutes

Chapter 6. Global Market

• 6.1. Overview
• 6.2. Market Revenue, by Type (2017-2030)
• 6.3. Market Revenue, by Application (2017-2030)
• 6.4. Market Revenue, by Organization Size (2017-2030)
• 6.5. Market Revenue, by Deployment (2017-2030)
• 6.6. Market Revenue, by Offering (2017-2030)
  • 6.6.1. Services market revenue, by type (2017-2030)
  • 6.6.2. Solutions market revenue, by type (2017-2030)
• 6.7. Market Revenue, by Region (2017-2030)

Chapter 7. North America Market

• 7.1. Overview
• 7.2. Market Revenue, by Type (2017-2030)
• 7.3. Market Revenue, by Application (2017-2030)
• 7.4. Market Revenue, by Organization Size (2017-2030)
• 7.5. Market Revenue, by Deployment (2017-2030)
• 7.6. Market Revenue, by Offering (2017-2030)
  • 7.6.1. Services market revenue, by type (2017-2030)
  • 7.6.2. Solutions market revenue, by type (2017-2030)
• 7.7. Market Revenue, by Country (2017-2030)

Chapter 8. Europe Market

• 8.1. Overview
• 8.2. Market Revenue, by Type (2017-2030)
• 8.3. Market Revenue, by Application (2017-2030)
• 8.4. Market Revenue, by Organization Size (2017-2030)
• 8.5. Market Revenue, by Deployment (2017-2030)
• 8.6. Market Revenue, by Offering (2017-2030)
  • 8.6.1. Services market revenue, by type (2017-2030)
  • 8.6.2. Solutions market revenue, by type (2017-2030)
• 8.7. Market Revenue, by Country (2017-2030)

Chapter 9. APAC Market

• 9.1. Overview
• 9.2. Market Revenue, by Type (2017-2030)
• 9.3. Market Revenue, by Application (2017-2030)
• 9.4. Market Revenue, by Organization Size (2017-2030)
• 9.5. Market Revenue, by Deployment (2017-2030)
• 9.6. Market Revenue, by Offering (2017-2030)
  • 9.6.1. Services market revenue, by type (2017-2030)
  • 9.6.2. Solutions market revenue, by type (2017-2030)
• 9.7. Market Revenue, by Country (2017-2030)

Chapter 10. LATAM Market

• 10.1. Overview
• 10.2. Market Revenue, by Type (2017-2030)
• 10.3. Market Revenue, by Application (2017-2030)
• 10.4. Market Revenue, by Organization Size (2017-2030)
• 10.5. Market Revenue, by Deployment (2017-2030)
• 10.6. Market Revenue, by Offering (2017-2030)
  • 10.6.1. Services market revenue, by type (2017-2030)
  • 10.6.2. Solutions market revenue, by type (2017-2030)
• 10.7. Market Revenue, by Country (2017-2030)

Chapter 11. MEA Market

• 11.1. Overview
• 11.2. Market Revenue, by Type (2017-2030)
• 11.3. Market Revenue, by Application (2017-2030)
• 11.4. Market Revenue, by Organization Size (2017-2030)
• 11.5. Market Revenue, by Deployment (2017-2030)
• 11.6. Market Revenue, by Offering (2017-2030)
  • 11.6.1. Services market revenue, by type (2017-2030)
  • 11.6.2. Solutions market revenue, by type (2017-2030)
• 11.7. Market Revenue, by Country (2017-2030)

Chapter 12. U.S. Market

• 12.1. Overview
• 12.2. Market Revenue, by Type (2017-2030)
• 12.3. Market Revenue, by Application (2017-2030)
• 12.4. Market Revenue, by Organization Size (2017-2030)
• 12.5. Market Revenue, by Deployment (2017-2030)
• 12.6. Market Revenue, by Offering (2017-2030)
  • 12.6.1. Services market revenue, by type (2017-2030)
  • 12.6.2. Solutions market revenue, by type (2017-2030)

Chapter 13. Canada Market

• 13.1. Overview
• 13.2. Market Revenue, by Type (2017-2030)
• 13.3. Market Revenue, by Application (2017-2030)
• 13.4. Market Revenue, by Organization Size (2017-2030)
• 13.5. Market Revenue, by Deployment (2017-2030)
• 13.6. Market Revenue, by Offering (2017-2030)
  • 13.6.1. Services market revenue, by type (2017-2030)
  • 13.6.2. Solutions market revenue, by type (2017-2030)

Chapter 14. Germany Market

• 14.1. Overview
• 14.2. Market Revenue, by Type (2017-2030)
• 14.3. Market Revenue, by Application (2017-2030)
• 14.4. Market Revenue, by Organization Size (2017-2030)
• 14.5. Market Revenue, by Deployment (2017-2030)
• 14.6. Market Revenue, by Offering (2017-2030)
  • 14.6.1. Services market revenue, by type (2017-2030)
  • 14.6.2. Solutions market revenue, by type (2017-2030)

Chapter 15. France Market

• 15.1. Overview
• 15.2. Market Revenue, by Type (2017-2030)
• 15.3. Market Revenue, by Application (2017-2030)
• 15.4. Market Revenue, by Organization Size (2017-2030)
• 15.5. Market Revenue, by Deployment (2017-2030)
• 15.6. Market Revenue, by Offering (2017-2030)
  • 15.6.1. Services market revenue, by type (2017-2030)
  • 15.6.2. Solutions market revenue, by type (2017-2030)

Chapter 16. U.K. Market

• 16.1. Overview
• 16.2. Market Revenue, by Type (2017-2030)
• 16.3. Market Revenue, by Application (2017-2030)
• 16.4. Market Revenue, by Organization Size (2017-2030)
• 16.5. Market Revenue, by Deployment (2017-2030)
• 16.6. Market Revenue, by Offering (2017-2030)
  • 16.6.1. Services market revenue, by type (2017-2030)
  • 16.6.2. Solutions market revenue, by type (2017-2030)

Chapter 17. Italy Market

• 17.1. Overview
• 17.2. Market Revenue, by Type (2017-2030)
• 17.3. Market Revenue, by Application (2017-2030)
• 17.4. Market Revenue, by Organization Size (2017-2030)
• 17.5. Market Revenue, by Deployment (2017-2030)
• 17.6. Market Revenue, by Offering (2017-2030)
  • 17.6.1. Services market revenue, by type (2017-2030)
  • 17.6.2. Solutions market revenue, by type (2017-2030)

Chapter 18. Spain Market

• 18.1. Overview
• 18.2. Market Revenue, by Type (2017-2030)
• 18.3. Market Revenue, by Application (2017-2030)
• 18.4. Market Revenue, by Organization Size (2017-2030)
• 18.5. Market Revenue, by Deployment (2017-2030)
• 18.6. Market Revenue, by Offering (2017-2030)
  • 18.6.1. Services market revenue, by type (2017-2030)
  • 18.6.2. Solutions market revenue, by type (2017-2030)

Chapter 19. Japan Market

• 19.1. Overview
• 19.2. Market Revenue, by Type (2017-2030)
• 19.3. Market Revenue, by Application (2017-2030)
• 19.4. Market Revenue, by Organization Size (2017-2030)
• 19.5. Market Revenue, by Deployment (2017-2030)
• 19.6. Market Revenue, by Offering (2017-2030)
  • 19.6.1. Services market revenue, by type (2017-2030)
  • 19.6.2. Solutions market revenue, by type (2017-2030)

Chapter 20. China Market

• 20.1. Overview
• 20.2. Market Revenue, by Type (2017-2030)
• 20.3. Market Revenue, by Application (2017-2030)
• 20.4. Market Revenue, by Organization Size (2017-2030)
• 20.5. Market Revenue, by Deployment (2017-2030)
• 20.6. Market Revenue, by Offering (2017-2030)
  • 20.6.1. Services market revenue, by type (2017-2030)
  • 20.6.2. Solutions market revenue, by type (2017-2030)

Chapter 21. India Market

• 21.1. Overview
• 21.2. Market Revenue, by Type (2017-2030)
• 21.3. Market Revenue, by Application (2017-2030)
• 21.4. Market Revenue, by Organization Size (2017-2030)
• 21.5. Market Revenue, by Deployment (2017-2030)
• 21.6. Market Revenue, by Offering (2017-2030)
  • 21.6.1. Services market revenue, by type (2017-2030)
  • 21.6.2. Solutions market revenue, by type (2017-2030)

Chapter 22. Australia Market

• 22.1. Overview
• 22.2. Market Revenue, by Type (2017-2030)
• 22.3. Market Revenue, by Application (2017-2030)
• 22.4. Market Revenue, by Organization Size (2017-2030)
• 22.5. Market Revenue, by Deployment (2017-2030)
• 22.6. Market Revenue, by Offering (2017-2030)
  • 22.6.1. Services market revenue, by type (2017-2030)
  • 22.6.2. Solutions market revenue, by type (2017-2030)

Chapter 23. South Korea Market

• 23.1. Overview
• 23.2. Market Revenue, by Type (2017-2030)
• 23.3. Market Revenue, by Application (2017-2030)
• 23.4. Market Revenue, by Organization Size (2017-2030)
• 23.5. Market Revenue, by Deployment (2017-2030)
• 23.6. Market Revenue, by Offering (2017-2030)
  • 23.6.1. Services market revenue, by type (2017-2030)
  • 23.6.2. Solutions market revenue, by type (2017-2030)

Chapter 24. Brazil Market

• 24.1. Overview
• 24.2. Market Revenue, by Type (2017-2030)
• 24.3. Market Revenue, by Application (2017-2030)
• 24.4. Market Revenue, by Organization Size (2017-2030)
• 24.5. Market Revenue, by Deployment (2017-2030)
• 24.6. Market Revenue, by Offering (2017-2030)
  • 24.6.1. Services market revenue, by type (2017-2030)
  • 24.6.2. Solutions market revenue, by type (2017-2030)

Chapter 25. Mexico Market

• 25.1. Overview
• 25.2. Market Revenue, by Type (2017-2030)
• 25.3. Market Revenue, by Application (2017-2030)
• 25.4. Market Revenue, by Organization Size (2017-2030)
• 25.5. Market Revenue, by Deployment (2017-2030)
• 25.6. Market Revenue, by Offering (2017-2030)
  • 25.6.1. Services market revenue, by type (2017-2030)
  • 25.6.2. Solutions market revenue, by type (2017-2030)

Chapter 26. Saudi Arabia Market

• 26.1. Overview
• 26.2. Market Revenue, by Type (2017-2030)
• 26.3. Market Revenue, by Application (2017-2030)
• 26.4. Market Revenue, by Organization Size (2017-2030)
• 26.5. Market Revenue, by Deployment (2017-2030)
• 26.6. Market Revenue, by Offering (2017-2030)
  • 26.6.1. Services market revenue, by type (2017-2030)
  • 26.6.2. Solutions market revenue, by type (2017-2030)

Chapter 27. South Africa Market

• 27.1. Overview
• 27.2. Market Revenue, by Type (2017-2030)
• 27.3. Market Revenue, by Application (2017-2030)
• 27.4. Market Revenue, by Organization Size (2017-2030)
• 27.5. Market Revenue, by Deployment (2017-2030)
• 27.6. Market Revenue, by Offering (2017-2030)
  • 27.6.1. Services market revenue, by type (2017-2030)
  • 27.6.2. Solutions market revenue, by type (2017-2030)

Chapter 28. U.A.E. Market

• 28.1. Overview
• 28.2. Market Revenue, by Type (2017-2030)
• 28.3. Market Revenue, by Application (2017-2030)
• 28.4. Market Revenue, by Organization Size (2017-2030)
• 28.5. Market Revenue, by Deployment (2017-2030)
• 28.6. Market Revenue, by Offering (2017-2030)
  • 28.6.1. Services market revenue, by type (2017-2030)
  • 28.6.2. Solutions market revenue, by type (2017-2030)

Chapter 29. Competitive Landscape

• 29.1. List of Market Players and their Offerings
• 29.2. Competitive Benchmarking of Key Players
• 29.3. Product Benchmarking of Key Players
• 29.4. Recent Strategic Developments

Chapter 30. Company Profiles

• 30.1. Microsoft Corporation
  • 30.1.1. Business overview
  • 30.1.2. Product and service offerings
  • 30.1.3. Key financial summary
• 30.2. Mimecast Services Limited
  • 30.2.1. Business overview
  • 30.2.2. Product and service offerings
  • 30.2.3. Key financial summary
• 30.3. Proofpoint Inc.
  • 30.3.1. Business overview
  • 30.3.2. Product and service offerings
  • 30.3.3. Key financial summary
• 30.4. GreatHorn Inc.
  • 30.4.1. Business overview
  • 30.4.2. Product and service offerings
  • 30.4.3. Key financial summary
• 30.5. FireEye Inc.
  • 30.5.1. Business overview
  • 30.5.2. Product and service offerings
  • 30.5.3. Key financial summary
• 30.6. Symantec Corporation
  • 30.6.1. Business overview
  • 30.6.2. Product and service offerings
  • 30.6.3. Key financial summary
• 30.7. Cisco Systems Inc.
  • 30.7.1. Business overview
  • 30.7.2. Product and service offerings
  • 30.7.3. Key financial summary
• 30.8. Phishlabs Inc.
  • 30.8.1. Business overview
  • 30.8.2. Product and service offerings
  • 30.8.3. Key financial summary
• 30.9. Intel Corporation
  • 30.9.1. Business overview
  • 30.9.2. Product and service offerings
  • 30.9.3. Key financial summary

Chapter 31. Appendix

• 31.1. Abbreviations
• 31.2. Sources and References
• 31.3. Related Reports