全球智慧手錶市场：市场规模和占有率分析 - 趋势、驱动因素、竞争格局和预测（2024-2030）

主要亮点

智慧手錶市场规模将从2023年的387亿美元扩大到2030年的733亿美元，复合年增长率超过9.4%。

这一增长的推动因素是城市化率的提高以及对具有脉搏追踪、计步和睡眠品质监测等多种功能的先进产品日益增长的需求。随着技术变得越来越容易获得，人们正在采用更先进的设备来维持和提高他们的健身水平。

智慧手錶能够将日常健康相关活动完美地融入基于应用程式的模组中，这些模组可以在平板电脑和智慧型手机等智慧型装置上访问，这提高了它们的接受度。

随着穿戴式科技领域的迅速发展以及穿戴式健身产品销售的快速成长，智慧手錶和医疗保健穿戴式装置製造商正在将彼此的知识整合到一款紧凑的产品中。

重要见解

北美地区在该行业处于领先地位，预计未来 10 年复合年增长率将进一步加快，复合年增长率约为 9.5%。这是因为该地区的许多人都采用了这些设备。

预计未来几年亚太地区将以 9.9% 的复合年增长率最快成长。亚太地区智慧手錶产业的推动因素包括中国经济实惠的智慧手錶占据主导地位、印度客户对这些产品日益增长的兴趣以及韩国先进的基础设施。

由于可用作智慧型手机和其他类似设备扩展的新变体的出现，扩展类别在 2023 年以约 45% 的占有率引领行业。另一方面，由于这些产品的采用率增加、功能丰富且价格低廉，预计未来几年独立类别将以最快的速度发展。

2023年，iOS品类将占据产业占有率的65%。这可能是由于苹果的品牌知名度以及其他不太复杂的变体的存在。

个人辅助应用在 2023 年以超过 50% 的占有率引领业界。此外，医疗应用将在这十年中以最快的复合年增长率成长。用于医疗和健康目的的这些设备的需求表明该市场的前景乐观。

本报告分析了全球智慧手錶市场，包括市场的基本结构、最新情况、主要促进和抑制因素以及全球、依地区和主要国家的市场规模前景（数量/价值基础，2017年~ 2030），依产品、作业系统、应用程式和最终用户划分的详细趋势、当前市场竞争状况以及主要公司简介。

目录

第一章 调查范围

第二章研究方法

第三章执行摘要

第四章 市场指标

第五章 产业展望

• 市场动态
  • 趋势
  • 促进因素
  • 抑制因素/课题
  • 促进/抑制因素影响分析
• 新型冠状病毒感染（COVID-19）的影响
• 波特五力分析

第六章 世界市场

• 概述
• 市场规模：依产品分类（2017-2030）
• 市场收入：依产品分类（2017-2030）
• 市场规模：依作业系统划分（2017-2030）
• 市场收入：依作业系统分类（2017-2030）
• 市场规模：依应用划分（2017-2030）
• 市场收入：依应用分类（2017-2030）
• 市场规模：依地区划分（2017-2030）
• 市场收入：依地区（2017-2030）

第七章 北美市场

• 概述
• 市场规模：依产品分类（2017-2030）
• 市场收入：依产品分类（2017-2030）
• 市场规模：依作业系统划分（2017-2030）
• 市场收入：依作业系统分类（2017-2030）
• 市场规模：依应用划分（2017-2030）
• 市场收入：依应用分类（2017-2030）
• 市场规模：依国家划分（2017-2030）
• 市场收入：依国家分类（2017-2030）

第八章欧洲市场

第九章亚太市场

第十章 拉丁美洲市场

第十一章 中东/非洲市场

第十二章 美国市场

• 概述
• 市场规模：依产品分类（2017-2030）
• 市场收入：依产品分类（2017-2030）
• 市场规模：依作业系统划分（2017-2030）
• 市场收入：依作业系统分类（2017-2030）
• 市场规模：依应用划分（2017-2030）
• 市场收入：依应用分类（2017-2030）

第十三章 加拿大市场

第十四章 德国市场

第十五章 法国市场

第十六章 英国市场

第十七章 义大利市场

第十八章 西班牙市场

第十九章 日本市场

第20章 中国市场

第21章 印度市场

第22章澳洲市场

第23章 韩国市场

第24章 巴西市场

第25章 墨西哥市场

第26章 沙乌地阿拉伯市场

第27章南非市场

第28章 阿拉伯联合大公国（UAE）市场

第29章竞争格局

• 市场参与者及其产品清单
• 主要企业竞争基准
• 主要公司的产品基准
• 近期策略发展

第三十章 公司简介

• Apple Inc.
• Samsung Electronics Co. Ltd.
• Garmin Ltd.
• Fitbit International Limited
• Fossil Group Inc.
• Huawei Technologies Co. Ltd.
• Xiaomi Corporation
• LG Electronics
• Sony Corporation
• TomTom International BV
• ASUSTeK Computer Inc.

第31章附录

Key Highlights

The smartwatch market generated a value of USD 38.7 billion in 2023, which will rise to USD 73.3 billion, powering at more than 9.4% compound annual growth rate, by 2030.

This growth is because of the increasing urbanization rate and the growing need for advanced products with many features, such as pulse rate tracking, step counting, and sleep quality monitoring.

The swift arrival of wearable technology has made people more aware of their health and fitness.

With greater access to technology, individuals are progressively adopting advanced devices to maintain/improve their fitness levels.

In this context, health & fitness smartwatches assist them in monitoring their day-to-day activities and decreasing bad practices that can affect their health in the long run.

The capability of smartwatches to flawlessly incorporate everyday health-associated activities into an app-based module that is accessible with a smart device like a tablet or smartphone is enhancing their acceptance.

The advanced incorporation and cross-compatibility of personal assistance and personal health features in a single smartwatch are key trends being witnessed in the industry.

With the swift arrival of wearable technology worldwide, coupled with the quick increase in wearable fitness goods sales, smartwatch and healthcare wearables makers have been integrating each other's knowledge into one compact product.

Key Insights

North America is leading the industry, and it will further propel at approximately 9.5% CAGR during this decade. This is because numerous people in this region are adopting these devices.

North America is a major target region for major players like Samsung and Apple.

APAC is likely to grow at the fastest compound annual growth rate, of 9.9%, in the years to come.

The industry for smartwatch in APAC is driven by the dominance of affordable smartwatches in China, increasing customer interest in these gadgets in India, and advanced infrastructure in South Korea.

The extension category led the industry in 2023, with approximately 45% share, because of the arrival of new variants that can be utilized as an extension to smartphones or other similar devices.

The standalone category will propel at the fastest rate in the coming years, owing to the rising introduction of these products, their feature-laden aspect, and their lower price.

The iOS category accounted for the leading share of the industry in 2023, of 65%. This can be because of the brand popularity of Apple and the existence of other variants with less-competent features.

Personal assistance application led the industry in 2023, with more than 50% share, because of the rising customers' adoption of smartwatches to ease their everyday activities.

Medical applications will grow at the fastest compound annual growth rate during this decade. The requirement for these devices for medical and health purposes has been suggestive of an optimistic future for this market.

Product introductions have been the main strategic initiatives taken by the major companies in the past few years.

Seeing the rising need for new models of smartwatches with advanced features like voice recognition and touch displays, players are introducing new versions/updates and better models regularly to enhance their market position.

Table of Contents

Chapter 1. Research Scope

• 1.1. Research Objectives
• 1.2. Market Definition
• 1.3. Analysis Period
• 1.4. Market Size Breakdown by Segments
  • 1.4.1. Market size breakdown, by product
  • 1.4.2. Market size breakdown, by operating system
  • 1.4.3. Market size breakdown, by application
  • 1.4.4. Market size breakdown, by region
  • 1.4.5. Market size breakdown, by country
• 1.5. Market Data Reporting Unit
  • 1.5.1. Volume
  • 1.5.2. Value
• 1.6. Key Stakeholders

Chapter 2. Research Methodology

• 2.1. Secondary Research
  • 2.1.1. Paid
  • 2.1.2. Unpaid
  • 2.1.3. P&S Intelligence database
• 2.2. Primary Research
• 2.3. Market Size Estimation
• 2.4. Data Triangulation
• 2.5. Currency Conversion Rates
• 2.6. Assumptions for the Study
• 2.7. Notes and Caveats

Chapter 3. Executive Summary

Chapter 4. Market Indicators

Chapter 5. Industry Outlook

• 5.1. Market Dynamics
  • 5.1.1. Trends
  • 5.1.2. Drivers
  • 5.1.3. Restraints/challenges
  • 5.1.4. Impact analysis of drivers/restraints
• 5.2. Impact of COVID-19
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Bargaining power of buyers
  • 5.3.2. Bargaining power of suppliers
  • 5.3.3. Threat of new entrants
  • 5.3.4. Intensity of rivalry
  • 5.3.5. Threat of substitutes

Chapter 6. Global Market

• 6.1. Overview
• 6.2. Market Volume, by Product (2017-2030)
• 6.3. Market Revenue, by Product (2017-2030)
• 6.4. Market Volume, by Operating System (2017-2030)
• 6.5. Market Revenue, by Operating System (2017-2030)
• 6.6. Market Volume, by Application (2017-2030)
• 6.7. Market Revenue, by Application (2017-2030)
• 6.8. Market Volume, by Region (2017-2030)
• 6.9. Market Revenue, by Region (2017-2030)

Chapter 7. North America Market

• 7.1. Overview
• 7.2. Market Volume, by Product (2017-2030)
• 7.3. Market Revenue, by Product (2017-2030)
• 7.4. Market Volume, by Operating System (2017-2030)
• 7.5. Market Revenue, by Operating System (2017-2030)
• 7.6. Market Volume, by Application (2017-2030)
• 7.7. Market Revenue, by Application (2017-2030)
• 7.8. Market Volume, by Country (2017-2030)
• 7.9. Market Revenue, by Country (2017-2030)

Chapter 8. Europe Market

• 8.1. Overview
• 8.2. Market Volume, by Product (2017-2030)
• 8.3. Market Revenue, by Product (2017-2030)
• 8.4. Market Volume, by Operating System (2017-2030)
• 8.5. Market Revenue, by Operating System (2017-2030)
• 8.6. Market Volume, by Application (2017-2030)
• 8.7. Market Revenue, by Application (2017-2030)
• 8.8. Market Volume, by Country (2017-2030)
• 8.9. Market Revenue, by Country (2017-2030)

Chapter 9. APAC Market

• 9.1. Overview
• 9.2. Market Volume, by Product (2017-2030)
• 9.3. Market Revenue, by Product (2017-2030)
• 9.4. Market Volume, by Operating System (2017-2030)
• 9.5. Market Revenue, by Operating System (2017-2030)
• 9.6. Market Volume, by Application (2017-2030)
• 9.7. Market Revenue, by Application (2017-2030)
• 9.8. Market Volume, by Country (2017-2030)
• 9.9. Market Revenue, by Country (2017-2030)

Chapter 10. LATAM Market

• 10.1. Overview
• 10.2. Market Volume, by Product (2017-2030)
• 10.3. Market Revenue, by Product (2017-2030)
• 10.4. Market Volume, by Operating System (2017-2030)
• 10.5. Market Revenue, by Operating System (2017-2030)
• 10.6. Market Volume, by Application (2017-2030)
• 10.7. Market Revenue, by Application (2017-2030)
• 10.8. Market Volume, by Country (2017-2030)
• 10.9. Market Revenue, by Country (2017-2030)

Chapter 11. MEA Market

• 11.1. Overview
• 11.2. Market Volume, by Product (2017-2030)
• 11.3. Market Revenue, by Product (2017-2030)
• 11.4. Market Volume, by Operating System (2017-2030)
• 11.5. Market Revenue, by Operating System (2017-2030)
• 11.6. Market Volume, by Application (2017-2030)
• 11.7. Market Revenue, by Application (2017-2030)
• 11.8. Market Volume, by Country (2017-2030)
• 11.9. Market Revenue, by Country (2017-2030)

Chapter 12. U.S. Market

• 12.1. Overview
• 12.2. Market Volume, by Product (2017-2030)
• 12.3. Market Revenue, by Product (2017-2030)
• 12.4. Market Volume, by Operating System (2017-2030)
• 12.5. Market Revenue, by Operating System (2017-2030)
• 12.6. Market Volume, by Application (2017-2030)
• 12.7. Market Revenue, by Application (2017-2030)

Chapter 13. Canada Market

• 13.1. Overview
• 13.2. Market Volume, by Product (2017-2030)
• 13.3. Market Revenue, by Product (2017-2030)
• 13.4. Market Volume, by Operating System (2017-2030)
• 13.5. Market Revenue, by Operating System (2017-2030)
• 13.6. Market Volume, by Application (2017-2030)
• 13.7. Market Revenue, by Application (2017-2030)

Chapter 14. Germany Market

• 14.1. Overview
• 14.2. Market Volume, by Product (2017-2030)
• 14.3. Market Revenue, by Product (2017-2030)
• 14.4. Market Volume, by Operating System (2017-2030)
• 14.5. Market Revenue, by Operating System (2017-2030)
• 14.6. Market Volume, by Application (2017-2030)
• 14.7. Market Revenue, by Application (2017-2030)

Chapter 15. France Market

• 15.1. Overview
• 15.2. Market Volume, by Product (2017-2030)
• 15.3. Market Revenue, by Product (2017-2030)
• 15.4. Market Volume, by Operating System (2017-2030)
• 15.5. Market Revenue, by Operating System (2017-2030)
• 15.6. Market Volume, by Application (2017-2030)
• 15.7. Market Revenue, by Application (2017-2030)

Chapter 16. U.K. Market

• 16.1. Overview
• 16.2. Market Volume, by Product (2017-2030)
• 16.3. Market Revenue, by Product (2017-2030)
• 16.4. Market Volume, by Operating System (2017-2030)
• 16.5. Market Revenue, by Operating System (2017-2030)
• 16.6. Market Volume, by Application (2017-2030)
• 16.7. Market Revenue, by Application (2017-2030)

Chapter 17. Italy Market

• 17.1. Overview
• 17.2. Market Volume, by Product (2017-2030)
• 17.3. Market Revenue, by Product (2017-2030)
• 17.4. Market Volume, by Operating System (2017-2030)
• 17.5. Market Revenue, by Operating System (2017-2030)
• 17.6. Market Volume, by Application (2017-2030)
• 17.7. Market Revenue, by Application (2017-2030)

Chapter 18. Spain Market

• 18.1. Overview
• 18.2. Market Volume, by Product (2017-2030)
• 18.3. Market Revenue, by Product (2017-2030)
• 18.4. Market Volume, by Operating System (2017-2030)
• 18.5. Market Revenue, by Operating System (2017-2030)
• 18.6. Market Volume, by Application (2017-2030)
• 18.7. Market Revenue, by Application (2017-2030)

Chapter 19. Japan Market

• 19.1. Overview
• 19.2. Market Volume, by Product (2017-2030)
• 19.3. Market Revenue, by Product (2017-2030)
• 19.4. Market Volume, by Operating System (2017-2030)
• 19.5. Market Revenue, by Operating System (2017-2030)
• 19.6. Market Volume, by Application (2017-2030)
• 19.7. Market Revenue, by Application (2017-2030)

Chapter 20. China Market

• 20.1. Overview
• 20.2. Market Volume, by Product (2017-2030)
• 20.3. Market Revenue, by Product (2017-2030)
• 20.4. Market Volume, by Operating System (2017-2030)
• 20.5. Market Revenue, by Operating System (2017-2030)
• 20.6. Market Volume, by Application (2017-2030)
• 20.7. Market Revenue, by Application (2017-2030)

Chapter 21. India Market

• 21.1. Overview
• 21.2. Market Volume, by Product (2017-2030)
• 21.3. Market Revenue, by Product (2017-2030)
• 21.4. Market Volume, by Operating System (2017-2030)
• 21.5. Market Revenue, by Operating System (2017-2030)
• 21.6. Market Volume, by Application (2017-2030)
• 21.7. Market Revenue, by Application (2017-2030)

Chapter 22. Australia Market

• 22.1. Overview
• 22.2. Market Volume, by Product (2017-2030)
• 22.3. Market Revenue, by Product (2017-2030)
• 22.4. Market Volume, by Operating System (2017-2030)
• 22.5. Market Revenue, by Operating System (2017-2030)
• 22.6. Market Volume, by Application (2017-2030)
• 22.7. Market Revenue, by Application (2017-2030)

Chapter 23. South Korea Market

• 23.1. Overview
• 23.2. Market Volume, by Product (2017-2030)
• 23.3. Market Revenue, by Product (2017-2030)
• 23.4. Market Volume, by Operating System (2017-2030)
• 23.5. Market Revenue, by Operating System (2017-2030)
• 23.6. Market Volume, by Application (2017-2030)
• 23.7. Market Revenue, by Application (2017-2030)

Chapter 24. Brazil Market

• 24.1. Overview
• 24.2. Market Volume, by Product (2017-2030)
• 24.3. Market Revenue, by Product (2017-2030)
• 24.4. Market Volume, by Operating System (2017-2030)
• 24.5. Market Revenue, by Operating System (2017-2030)
• 24.6. Market Volume, by Application (2017-2030)
• 24.7. Market Revenue, by Application (2017-2030)

Chapter 25. Mexico Market

• 25.1. Overview
• 25.2. Market Volume, by Product (2017-2030)
• 25.3. Market Revenue, by Product (2017-2030)
• 25.4. Market Volume, by Operating System (2017-2030)
• 25.5. Market Revenue, by Operating System (2017-2030)
• 25.6. Market Volume, by Application (2017-2030)
• 25.7. Market Revenue, by Application (2017-2030)

Chapter 26. Saudi Arabia Market

• 26.1. Overview
• 26.2. Market Volume, by Product (2017-2030)
• 26.3. Market Revenue, by Product (2017-2030)
• 26.4. Market Volume, by Operating System (2017-2030)
• 26.5. Market Revenue, by Operating System (2017-2030)
• 26.6. Market Volume, by Application (2017-2030)
• 26.7. Market Revenue, by Application (2017-2030)

Chapter 27. South Africa Market

• 27.1. Overview
• 27.2. Market Volume, by Product (2017-2030)
• 27.3. Market Revenue, by Product (2017-2030)
• 27.4. Market Volume, by Operating System (2017-2030)
• 27.5. Market Revenue, by Operating System (2017-2030)
• 27.6. Market Volume, by Application (2017-2030)
• 27.7. Market Revenue, by Application (2017-2030)

Chapter 28. U.A.E. Market

• 28.1. Overview
• 28.2. Market Volume, by Product (2017-2030)
• 28.3. Market Revenue, by Product (2017-2030)
• 28.4. Market Volume, by Operating System (2017-2030)
• 28.5. Market Revenue, by Operating System (2017-2030)
• 28.6. Market Volume, by Application (2017-2030)
• 28.7. Market Revenue, by Application (2017-2030)

Chapter 29. Competitive Landscape

• 29.1. List of Market Players and their Offerings
• 29.2. Competitive Benchmarking of Key Players
• 29.3. Product Benchmarking of Key Players
• 29.4. Recent Strategic Developments

Chapter 30. Company Profiles

• 30.1. Apple Inc.
  • 30.1.1. Business overview
  • 30.1.2. Product and service offerings
  • 30.1.3. Key financial summary
• 30.2. Samsung Electronics Co. Ltd.
  • 30.2.1. Business overview
  • 30.2.2. Product and service offerings
  • 30.2.3. Key financial summary
• 30.3. Garmin Ltd.
  • 30.3.1. Business overview
  • 30.3.2. Product and service offerings
  • 30.3.3. Key financial summary
• 30.4. Fitbit International Limited
  • 30.4.1. Business overview
  • 30.4.2. Product and service offerings
  • 30.4.3. Key financial summary
• 30.5. Fossil Group Inc.
  • 30.5.1. Business overview
  • 30.5.2. Product and service offerings
  • 30.5.3. Key financial summary
• 30.6. Huawei Technologies Co. Ltd.
  • 30.6.1. Business overview
  • 30.6.2. Product and service offerings
  • 30.6.3. Key financial summary
• 30.7. Xiaomi Corporation
  • 30.7.1. Business overview
  • 30.7.2. Product and service offerings
  • 30.7.3. Key financial summary
• 30.8. LG Electronics
  • 30.8.1. Business overview
  • 30.8.2. Product and service offerings
  • 30.8.3. Key financial summary
• 30.9. Sony Corporation
  • 30.9.1. Business overview
  • 30.9.2. Product and service offerings
  • 30.9.3. Key financial summary
• 30.10. TomTom International BV
  • 30.10.1. Business overview
  • 30.10.2. Product and service offerings
  • 30.10.3. Key financial summary
• 30.11. ASUSTeK Computer Inc.
  • 30.11.1. Business overview
  • 30.11.2. Product and service offerings
  • 30.11.3. Key financial summary

Chapter 31. Appendix

• 31.1. Abbreviations
• 31.2. Sources and References
• 31.3. Related Reports