市场调查报告书
商品编码
1445910
客户旅程图:全球市场预测(2022-2027)Market Forecast: Customer Journey Mapping, 2022-2027, Worldwide |
预计到 2027 年,全球客户旅程地图市场将以 15.49% 的复合年增长率成长。
客户旅程图只是向以客户为中心过渡的一步。 这是一个起点,将客户体验置于公司业务和营运方式的核心。 它提供了客户如何与公司互动的全景图,将公司的思维集中在客户身上,并从外部角度揭示服务是什么样子。 在大公司中,很容易从部门任务的角度来思考事情,但旅程图有助于跨职能工作,以了解旅程对客户的影响,并了解客户在每个点的 "期望目标" 试着考虑情绪反应。
本报告分析了全球客户旅程地图市场,提供了解决方案概述、市场基本结构、整体市场规模趋势展望,以及按实施方法、地区、行业和客户类型划分的详细资讯。我们正在调查该行业的详细趋势以及产业利害关係人未来应采取的行动。
Quadrant Knowledge Solutions Reveals that Customer Journey Mapping Market is Projected to Register a CAGR of 15.49% by 2027.
Customer journey mapping is just one stage in the move towards a customer centric approach. It marks the starting point; placing the experience of the customer at the heart of what the company does and how it operates. It provides a single overview of how customers interact with the business, focusing the company's thinking on the customer and how the service appears from an external perspective. It is all too easy for large corporations to think in terms of departmental tasks, and journey mapping facilitates cross-departmental working to understand the impact on the journey for the customer, and consider the "desired" emotional response from the customer at each point.